Posts tagged with "focus"

Good Pharma Rest Assured product image via Angela Drinkwater for use by 360 Magazine

GOOD PHARMA TRAVEL PRODUCTS

IN YOUR POST-PANDEMIC TRAVELS YOU MIGHT WANT TO CONSIDER THIS HELPFUL TRAVELING COMPANION – GOOD PHARMA

As more and more people pull away from their pandemic pasts and step toward travel adventures for business and pleasure, they should consider bringing along products that can help them feel a bit cozier. Just like the comforts of home, these products can help people relax, rest and stay well during their travels. Wherever travelers roam once again, these products can make them feel like they’re having a spa-like experience in their hotels and on their planes.

We were recently introduced to Good Pharma’s line of products that would help these efforts quite a bit. Good Pharma Rest Assured has everything one needs to try to get a  good night’s sleep after a long journey. Good Pharma Resilience gives users a much-needed boost to immunity along the way. Good Pharma Brain Gain grants the ever-needed ability to perk up and focus after a flight and while on the go.

Good Pharma offers coffee and tea infusions with functional mushrooms and botanicals which help with sleep, the immune system and focus. Good Pharma Rest Assured is a caffeine-free, tasty tea infusion which supports the restorative sleep you thrive on. Good Pharma Resilience allows you to support your immune system daily. Good Pharma Resilience is a rich, fresh brew of Chaga Mushroom, green tea and supportive botanicals, all offering powerful antioxidants. Good Pharma Brain Gain is a fresh brew coffee infusion, enhanced with Lion’s Mane Mushroom extract, which supports the brain and offers a “jitter free” journey in getting your creative juices flowing.  The company’s mantra is that it deliciously revives old-world wellness practices from “Nature’s Pharma” with the power of modern science. A vibrant life thrives with proactive practices of self-care, liberating what’s possible from the inside out. Good Pharma’s Pour-Over Fresh Brews engage the senses in a satiating ritual, elevating you to the top of your game and helping you revel in a powerfully effective, yet craveable, path to a balanced, optimized life on the road!

Good Pharma Brain Gain product image via Angela Drinkwater for use by 360 Magazine

Good Pharma Resilience product image via Angela Drinkwater for use by 360 Magazine

Boutique illustration by Heather Skovlund for 360 Magazine

Boutique Customer Service Tips

Customer Service Tips Every Boutique Retailer Should Try

By: Joseph Heller, small businesses expert and CEO of Supplied!

Supplied makes it easier for small boutique owners around the world to access high-quality, affordable wholesale boutique items, whether to stock their physical store or IG shop.

Do you remember the last time you had a truly fantastic customer service experience?

Maybe a cashier complimented your earrings, or maybe the person at the drive-thru unexpectedly threw an extra taco in for free. Or maybe you were just really vibin’ with the enthusiasm you could hear at the other end of the customer support line. Whatever it was, chances are it made you more excited to return and support that company with your business in the future.

Now… think back to the last time you had an awful customer service experience.

Was someone being unnecessarily difficult while you were trying to return a sweater, you’d bought a week ago? Or did someone leave you on hold for hours and hours? Or maybe someone just would NOT honor your coupon, even though you received it in an email yesterday?

Whatever that bad experience was… I’d be willing to bet it made you a whole lot less likely to go back anytime soon.

As Vince Lombardi famously said, “It takes months to find a customer and seconds to lose one.” One poor customer service experience could cause you to lose all of a valuable customer’s future business.

Offering better customer service skills often doesn’t cost a dime, but it can make a world of a difference for your profits. Studies show that acquiring a new customer can cost five times as much as retaining an existing customer. Plus, the success rate of marketing to a customer you already have is 60-70%, while it’s only 5-20% when marketing to a new customer. 

If you haven’t been making great customer service a major priority in your boutique lately, now is the time to change that. 

Read on to learn 25 powerful (but easy!) customer service tips every retailer should try implementing in their business.

(If you’ve hired someone else as the main customer service rep for your boutique business, send this article along to them as a reminder!)

Top 25 Customer Service Tips

Focus on the customer in front of you

As a boutique owner, you’ve constantly got about a zillion and one thing that need your time and attention. But when it’s a customer you’re dealing with, zero in on them and their needs. Nobody likes feeling unimportant – make sure you give them your undivided attention while they’re talking to you, whether it’s over the phone, in person, or in your site’s live chat.

Be empathetic

Chances are, you’ve been in the exact same situation your customer’s in right now – whether they’re trying to figure out what size shoe to purchase or they’re trying to initiate a return for something that didn’t turn out the way they’d hoped. Do your best to see the situation from their perspective. You’ll be able to provide a better customer experience if you’re in touch with their needs and emotions.

Make an extra effort

Work tirelessly to solve your customer’s problems. If a customer wants a certain size that’s out of stock, double-check your inventory, let them know when they can expect that item to come back, offer them alternatives, or give them a discount code for their trouble. Your customers will appreciate you going the extra mile for them.

Improve systems

Customer service isn’t just about making your customer feel valued while you’re speaking to them – it’s also about providing a great all-around customer experience. Do a quick audit of your website and make sure it’s user-friendly. Is it easy to check out? Browse new arrivals? Search for specific items? Purchase using the payment method they prefer? If not, set aside some time to make some adjustments.

Identify their needs

There might be all sorts of things you could be doing to provide a better customer experience that you don’t even realize yet. Put together a short survey to send out to your customers about the checkout process and their past customer service experiences. It’ll show you what’s going well and what you could improve.

Use their name

Simple, but effective. Whenever a customer reaches out to you, take note of their name and use it. It’ll give your communications a more personal touch. (Don’t forget to introduce yourself by name, too!) Bonus points if you remember other personal details about them for next time.

Smile

Yes, even if you’re not talking to the customer in person! Make an effort to be friendly and positive, even if you’re just sitting at your desk at home – you can totally hear a smile through the phone, and it makes a difference.

Be generous

If you could spend $5 to secure a customer who’s loyal to you for life… would you do it? Sometimes, that’s all it takes. When a customer reaches out to you, your priority is to make them happy – offering free shipping or accepting a late return can do just the trick. And that’s not just common sense – research shows that accepting someone’s generosity makes you feel indebted to them, which can translate to return business.

Don’t say “I don’t know”

Sure, you’re not gonna immediately have the answers to every single one of your customers’ questions… but it’s kinda your job to know. So, when you tell a customer “I don’t know,” what they hear is “I don’t care.” Not exactly the message you’d like to get across when you’re on the phone with a customer! Practice saying “Let me check on that for you” instead.

Celebrate birthdays

Acknowledging your customer’s birthdays is a surefire way to make them feel valued and appreciated. Ask your customers for your birthday as they sign up for your mailing list, then send them an email with a promo code for a free gift or a discount right before their special day.

Be clear about your policies

Your customers aren’t mind-readers – if you don’t let them know, they have no idea about how long shipping should take, where you ship to, or under what circumstances you accept returns. Be sure your shipping and returns policies are clearly stated on your website to avoid confusion. It’ll answer some questions before they’re ever even asked!

Honor your promises

Your customers need to know that they can trust your boutique to deliver the value it promises. Stick to the shipping and return policies you have listed on your website (unless you choose to go above and beyond them, of course!) Honor coupons and discount codes for as long as you said you would. Post any giveaway winners publicly in your stories. Trust is key!

Acknowledge frequent customers…

Let your return customers know how much you appreciate them! Whether you throw a quick handwritten thank-you note into their next order or you offer a discount code that’s good for their next purchase, it’ll definitely make them want to keep coming back.

But make sure new customers feel the love, too!

It’s a big leap to order from a company you’ve never purchased anything from before – make sure new customers feel super welcome. Acknowledge new customers by offering free shipping on their first order, sending a promo code when they sign up for your mailing list, or even sending a quick thank-you email for taking a chance on your shop.

Be transparent

Running a business is tough, and sometimes extenuating circumstances make it even tougher. Be open with your customers about the hurdles you’re currently going through, especially if it will affect shipping times or restock dates.

Sincerely apologize

We all make mistakes – especially when we’re doing huge, crazy difficult things like running a business. If you’ve made a mistake on a customer’s order, own your error, sincerely apologize, and do whatever it takes to make things right. It’s much more professional than shrugging off responsibility or blaming someone else. (Bonus points if you reach out and own up to it before the customer even notices!)

Make it easy to get in touch

Have you ever sent an email to a company’s customer service team… and then never heard anything back? Yeah, that’s the worst. Don’t be that company. Let your customers know the best way to reach you, whether it’s through Instagram DMs, email, or over the phone. If you want to go the extra mile, include a live chat feature on your website that’s available 24/7. (Also, word of advice: if you have a contact form on your website, make sure to check it every so often!)

Offer self-help customer service

If your customers can find their own answers to their questions, it makes their lives easier AND your life easier. Include a comprehensive FAQ page on your website that answers common questions about shipping, sales, returns, and more. For more complicated questions, you might want to write up an entire blog post to give your customers more information. Just be sure your customers still know that they can reach out to you with any questions they can’t find the answers to.

Plan for the holidays

Here’s a hot tip: over the holidays, things get BUSY. Even if you usually don’t have very many people blowing up your inbox about shipping questions, there’s a very good chance you will during the holidays. Make sure you’re prepared with multiple customer service reps helping respond to questions (if need be) and detailed holiday shipping info displayed on your website and social media pages.

Respond quickly

Make it a goal to respond to all customer emails within 48 hours whenever possible. No matter how busy you are, customers want to feel like their concerns and questions are a top priority. As for Instagram DMs, Facebook messages, and comments, try and get in a habit of responding to those right when you see them. (Your customers will like that and so will the algorithm!)

Hire the right people

If you’ve only recently opened your boutique business, you might be the only person your customers ever interact with. But as you grow and add more people to your team, make sure they’re people who are kind, friendly, and pleasant to interact with. Nobody’s perfect, but a positive attitude can make all the difference.

Be polite

Pretend you’re at the dinner table with your strict aunt – say lots of pleases and thank yous. Not only is it common courtesy, but it’s also good business. It’ll also help you still sound friendly and polite even when you’re communicating via messenger or text.

Set clear expectations

Sorry, but you’re not superwoman. When your customers approach you asking when they can buy an item you aren’t planning on restocking, or when they ask if you can make sure the package, they just ordered gets to them by tomorrow, sometimes you just can’t give them the answer they were hoping for. Be realistic in your responses and don’t make promises you can’t keep. Setting clear expectations is also helpful in responding to emails – sending an automated email letting a customer know when they can expect a response is also helpful, even if they were initially hoping for a reply right away.

Be human

There isn’t a robot at the other end of all of those incoming customer emails – it’s bright, bubbly, sparkly you! Don’t be afraid to infuse your communications with your genuine personality. Strike up a conversation with a customer on the phone, ask about their day, say “top of the morning to ya” instead of “hello” when you feel like it. It’ll help forge a relationship with your customers!

Offer suggestions

Have you ever asked a waiter what you should order, only for them to respond, “I love everything on the menu equally!” Yeah, that’s not helpful – don’t be like that guy. When your customers ask for your opinion, politely give it. You’re the real expert on the products you carry – use your insider knowledge to guide your customers to the right decision for them.

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Joseph Heller
Joseph Heller, small businesses expert and CEO of Supplied!
Evan Giia, Focus, Capitol Music Group

Evan Giia – “Focus”

FOR IMMEDIATE RELEASE April 10, 2020 EVAN GIIA SHARES NEW SINGLE, “FOCUS,” OUT TODAY VIA ASTRALWERKS

Headline Dates And Tour With Louis The Child Rescheduled For Summer

Download / Stream / View Visualizer Here  

EVAN GIIA turns her attention to what matters most on her contemplative new single, “Focus,” released today via Astralwerks. She wrote and produced the track with frequent collaborators MEMBA. V Magazine premiered the song earlier today. Download / stream “FOCUS” – and view the visualizer –  HERE.

“I wrote ‘Focus’ in my bathroom studio in my apartment in Brooklyn,” says EVAN GIIA. “It was the first time I experimented with layering different parts of my voice. It’s a special song to me because it symbolizes focusing on the things that matter most to me in life. What keeps me grounded, happy and healthy. I am really happy to release this song, especially during times like these, when more than ever we need to be reminded of what really matters. I hope this will be a pick-me-up for my fans. We all need it right now!” The remaining dates on the Just Be Real 2020 tour – GIIA’s first headline outing – have been rescheduled for August. The run will include an August 22 hometown show at Music Hall of Williamsburg in Brooklyn, NY. Tickets are available HERE. See below for itinerary.

She’ll be supporting Louis the Child on the Here For Now tour, which includes a two-night stand at Stubbs BBQ in Austin, TX (July 21 & 23). GIIA joined Louis the Child last summer for the duo’s sold-out Red Rocks Amphitheatre show. “FOCUS” is the follow up to February’s “SWITCH OFF,” which Flaunt hailed as “her most powerful single yet…a new bass-heavy anthem.” The New Nine said, “EVAN GIIA is the new cool girl to keep on your radar…’Switch Off’ is upbeat, pulsing and sure to be on repeat on your playlists.” Soundazed praised the “a bass-heavy electropop rager.” E! News,  Idolator and Total Access Pass are among the publications that have tipped her as a newcomer worth watching. Earmilk observed, “EVAN GIIA is the gutsy, barnstorming pop singer making quite a splash with her unique sonic panache and kinetic live persona.” Wonderland said, “We defy you to listen to [2019’s ‘SIDELINES’]… and not feel your heart tempo kick up a few notches.”

The Brooklyn-based, Berklee College of Music alumna has performed at Firefly, Bonnaroo, Coachella, CRSSD and Los Angeles State Historic Park and shared stages with the likes of ODESZA, Jai Wolf and Big Wild. A classically trained opera singer, GIIA’s voice adds a distinctive touch to her electronic pop crossover sound. She made her recording debut on the MEMBA track “Heat of the Moment,” featuring alongside Hoosh. The song was named Single of the Week by BBC Radio 1. Released by ODESZA’S Foreign Family Collective in 2018, GIIA’s breakout single “WESTWORLD” and the accompanying music video propelled her to #1 on Hype Machine. Combined global streams of the song now exceed 10 million. Since the release of “WESTWORLD,” GIIA has been in sessions with Hudson Mohawke, Georgia Ku, Nate Campany, Kyle Shearer, Chris Lyon, RITUAL, OjiVolta, Kate Morgan, CHVRCHES, What So Not, Matias Mora and Larzz.

ABOUT ASTRALWERKS:

Established in New York City and now finding its new home
in the historic Capitol Records Tower in Los Angeles, Astralwerks was the brainchild of staffers at Caroline Records who saw an opportunity for a label focused on the emerging electronic and ambient scene. Having reached a milestone of 25 years, Astralwerks has quickly become a modern, artist-first label with a true focus on nurturing talent across the electronic genre and beyond. Acting with a scalable, independent and global thinking mentality with the capability to tap into the resources of a major label, has allowed Astralwerks to retain and sign up-and-coming artists such as ILLENIUM, Jonas Blue, Alison Wonderland, EDEN, Sigma and Axwell /\ Ingrosso. As a testament to this pioneering approach, Astralwerks has amassed 34 GRAMMY® nominations, taken home eight GRAMMY Awards and had historic releases from the likes of The Chemical Brothers, Swedish House Mafia, Halsey, Porter Robinson, Phoenix, Eric Prydz, Fatboy Slim and many more.

Justin Love Drops New Single

Justin Love Drops New Single: Bad Mind

2nd Release of 2019 for the Grammy-nominated Songwriter

Stream Bad Mind on All Platforms HERE

Justin Love has today unveiled a new song, Bad Mind, a moody R&B track and his second release of 2019. Bad Mind revolves around Love’s sensual vocals, channeling his affection and reflective attitude with sweet melodies over the dark and hazy production. The single takes an intuitive approach to ‘Bad Minds’ discussing a past relationship, and the tumultuous state he’s experienced through their endeavors. Never one to bite his tongue when it comes to expressing his feelings on wax, Love creates a sensible composition that fully embraces his vulnerability.

“My love wasn’t enough, so she decided to search for love elsewhere. She rather the night life.” – remarks Justin Love about Bad Mind

Justin Love was born and raised in New Jersey; with Puerto Rican, Cuban and Chinese roots. Having picked up a local buzz in his hometown, where he honed his performance skills by singing to onlookers at his local mall, Love has developed a rabid following since his early busking days as an adolescent. Love has since earned a Grammy nomination for a songwriting credit on H.E.R.’s smash hit Focus and has amassed millions of streams as an artist in his own right. He’s been lauded by industry heavyweights like Nicki Minaj, Alicia Keys and Jermaine Dupri, propelling Love into the top tier of emerging artists to watch in 2019.

Bad Mind is one of a string of singles that Love plans to release over the coming months, gearing up for a big year ahead. Check out the music video for his previous single – Runaway.

Bad Mind was produced by Source (who has also produced for Fetty Wap, NBA Youngboy, Kirko Bangz among others).

Follow Justin Love on Social Media

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CHILDREN × HEARING LOSS

Have Your Child Screened by an Audiologist if You Suspect Hearing Loss

As children get back to school, keep in mind that academic struggles may be a sign of hearing loss

 

According to the National Institutes of Health’s National Institute on Deafness and Other Communication Disorders, about two to three out of every 1,000 children in the United States are born with a detectable level of hearing loss in one or both ears. The total number of children with some type of hearing loss is unknown and many cases go undiagnosed. Children with mild hearing loss may go undetected but could experience an impact on their learning ability and schoolwork.  The American Academy of Audiology is working to educate the public on the importance of hearing health, particularly in children.

While most infants’ hearing is tested, ear infections in subsequent years and exposure to loud noises as well as various illness or genetic traits can lead to hearing loss. Five out of six children experience ear infections in their first three years.

 

“A child with just minor hearing loss can be missing 50 percent of the classroom discussion,” said Jackie Clark, Ph.D., president of the American Academy of Audiology.  “There are children who have been diagnosed with a learning disability when really what they need are hearing aids.”

Lack of hearing can lead to behavioral issues, lack of focus, even depression in children. Children with hearing loss often don’t recognize that they can’t hear and parents don’t always know the signs.

Here are some of the signs parents and teachers should look for:

·         Child has difficulty following through with assignments and often doesn’t seem to

understand the task

·         Child often doesn’t understand questions and either does not respond or doesn’t respond appropriately

·         Child’s speech is different from other children the same age. He/she may struggle to pronounce simple words or is unable to repeat a phrase. May have problems articulating or language delays.

·         Child often asks you to repeat things or watches your face intently trying to understand what you’re saying

·         Child has difficulty hearing on the phone

·         Child speaks loudly when not warranted

·         Child has chronic ear pain

·         Child often complains of noises he/she cannot identify

·         Child cannot keep up academically

“Often parents and teachers overlook the fact that a child’s behavior may be a sign of hearing loss,” Clark explained.  “If parents suspect an issue, they should have their child evaluated by an audiologist.  Audiologists have the tools and training to identify hearing loss, degrees of hearing loss, and can recommend solutions.”

The American Academy of Audiology provides a list of licensed audiologists on its website: www.audiology.org. Click on “Find an Audiologist.”

Photo Credit: Google Images