Posts tagged with "antioxidants"

Hobamine: The Game Changing Discovery for a Long Life

By: Greg Macpherson, biotechnologist, author, “Harnessing the Nine Hallmarks of Aging.”

Free radicals are much-maligned molecules, blamed for causing many of the diseases we suffer from and even the aging process itself. We are regularly reminded of this in the fruit and vegetable isle at the supermarket and by supplement brands promoting antioxidants to counter the effect of free radicals. 

But dig a little deeper and you will discover that free radicals have an interesting little secret. It turns out that we need free radicals to be healthy. Free radicals are harnessed by our cells to send messages around the cell and between cells. Our immune system uses free radicals as part of its initial immune process (imagine free radical “bullets” being fired at an intruder) to slow the bugs down while the rest of our immune system jumps into action to fight off the infection.  

It turns out, for optimal health that we need to live in a “free radical goldilocks zone.”  Too many free radicals and we shift into something called oxidative stress and if that persists for too long then we are on track to get a disease.  But, if we have too few free radicals then it is equally harmful as our body loses the ability to mount a healthy immune response or to transmit messages that might notify the cell that something has gone wrong triggering a process where the cell removes itself for the health of the tissues that surround it.  

However, science is now telling us to go a little easy on antioxidants and not over do it. The clues have been there for a long time. A large study many years ago found that smokers, who create a burden of oxidative stress in their body with every puff, that took a vitamin E supplement had an increased risk of death. In another study, older adults that took antioxidants alongside exercise didn’t get the same level of muscle growth as their peers who went to the gym without taking antioxidants. In each case the antioxidants interfered with the healthy free radical signalling process creating a problem larger than the one it was aiming to solve. 

So how do we deal with the challenge of reducing oxidative stress whilst not over doing it and causing ourselves a serious health problem? Two strategies are coming to the fore. First, if you are going to take an antioxidant then take natural antioxidants that are derived from our diet such as curcumin, fisetin or pterostilbene. These bioactive molecules support the natural levels of antioxidants that our cells make to balance the levels of free radicals in our cells to keep us in the “goldilocks zone” and also have secondary health benefits, such ascurcumin, which is well known to reduce inflammation; fisetin, which is becoming well known as a senolytic, a molecule that helps remove senescent cells from the body; and pterostilbene, a molecule that activates key genes responsible for cellular repair and energy generation.  

The second strategy and is one of the most promising I have seen for a long time is taking a molecule called Hobamine (also known as 2-HOBA). Hobamine is an extract from the humble Himalayan Tartary buckwheat. It is an interesting molecule that protects our cells from the downstream effects of free radicals whilst leaving the healthy free radicals alone to do their work. How Hobamine delivers its health benefits is fascinating. It is a member of a new class of natural molecules called reactive carbonyl scavengers. While that is a bit of a mouthful you could also call it an antioxidant 3.0 or a smart antioxidant. It is so cutting edge that it is hard to find in most supplements. In fact, my company SRW is only the second company in the world to offer it in our Cel1 Stability supplement.

Hobamine works to mitigate the damage that free radicals cause in our cells. If you remember from grade school, free radicals are molecules that are unstable and all they want to find and react with is another molecule to becomestable. They damage our cells because in the process of getting stable they steal a molecule from a part of our cell. Free radicals are not picky and damage whatever is closest to them: our DNA, our delicate cellular machinery, or our cell membranes. In the process the free radical becomes stable but whatever they damage becomes radicalised and reactive. Because we are carbon based the most common downstream effect of free radical damage is the formation of reactive carbonyl species. These molecules are highly reactive and only persist for fractions of a second. They are so short lived that you can’t measure them, but you can measure the result of the damage they cause. 

Reactive carbonyl species bind with proteins, DNA and cell membranes affecting their function and, in some cases, interfere with the cells ability to remove the damage. Over time this is where the real damage from free radicals and oxidative stress is occurring within our cells and what is exciting is that Hobamine gives you a way, for the first time to slow the damage down. Hobamine neutralises the reactive carbonyl species before they have a chance to cause damage to the delicate cellular machinery, membranes and our DNA. 

What makes this doubly interesting is that researchers have discovered that the immune system is activated by the end molecules that result from the process between reactive carbonyl species and our cell membranes and this may be part of the reason that we experience increasing levels of inflammation as we age. 

Reactive carbonyl species and how to mitigate damage from them is now an active area of research and medical researchers have identified the link between reactive carbonyl species damage and diseases like Alzheimer’s, autoimmune, heart disease and high blood pressure. The list will continue to grow, and it is looking like the discovery of this new class of bioactive molecules could potentially reduce the burden of damage across our cells that we all accumulate as we age and potentially lead to helping protect ourselves from a wide range of conditions or better, get ahead of the damage and slow the aging process itself down. Hobamine is an exciting new tool in the fight to extend our health-spans so that we all get the opportunity to be healthier for longer. 

Biography:

Greg Macpherson is a pharmacist, biotechnologist, cellular health expert and author of, “Harnessing the Nine Hallmarks of Aging: to live your healthiest life.” For more than a decade, he has been working in the biotechnology sector, specifically focusing on the aging process at the cellular level. This work led him to discover ways to harness the nine identified, scientific hallmarks of aging, which is the premise of his book that addresses the natural aging process, how to age more favorably and simple strategies to slow the aging process and build a functional healthspan. Beyond theory and concept, Macpherson has used his entrepreneurial spirit to further develop solutions to this new paradigm of aging, described in his book, by launching SRW Laboratories, a science and research based company that curates the latest biotechnology research to formulate natural products designed to help slow the onset of aging and disease, and develop evidence based solutions for those who are experiencing age-related health concerns or who want to improve their healthspan. SRW, which stands for Science, Research and Wellness, is Macpherson’s natural world laboratory that will develop the preventative formulas for cellular health from nature required to slow down the aging process based on the nine hallmarks of aging, which include mitochondrial dysfunction, telomere attrition and cellular senescence, to name a few. With aging being the single biggest risk factor for developing disease, Macpherson’s mission to slow the aging process at a cellular level could help millions of people delay the onset of diseases associated with advanced aging like Alzheimer’s and heart disease and increase healthspan.

Good Pharma Rest Assured product image via Angela Drinkwater for use by 360 Magazine

GOOD PHARMA TRAVEL PRODUCTS

IN YOUR POST-PANDEMIC TRAVELS YOU MIGHT WANT TO CONSIDER THIS HELPFUL TRAVELING COMPANION – GOOD PHARMA

As more and more people pull away from their pandemic pasts and step toward travel adventures for business and pleasure, they should consider bringing along products that can help them feel a bit cozier. Just like the comforts of home, these products can help people relax, rest and stay well during their travels. Wherever travelers roam once again, these products can make them feel like they’re having a spa-like experience in their hotels and on their planes.

We were recently introduced to Good Pharma’s line of products that would help these efforts quite a bit. Good Pharma Rest Assured has everything one needs to try to get a  good night’s sleep after a long journey. Good Pharma Resilience gives users a much-needed boost to immunity along the way. Good Pharma Brain Gain grants the ever-needed ability to perk up and focus after a flight and while on the go.

Good Pharma offers coffee and tea infusions with functional mushrooms and botanicals which help with sleep, the immune system and focus. Good Pharma Rest Assured is a caffeine-free, tasty tea infusion which supports the restorative sleep you thrive on. Good Pharma Resilience allows you to support your immune system daily. Good Pharma Resilience is a rich, fresh brew of Chaga Mushroom, green tea and supportive botanicals, all offering powerful antioxidants. Good Pharma Brain Gain is a fresh brew coffee infusion, enhanced with Lion’s Mane Mushroom extract, which supports the brain and offers a “jitter free” journey in getting your creative juices flowing.  The company’s mantra is that it deliciously revives old-world wellness practices from “Nature’s Pharma” with the power of modern science. A vibrant life thrives with proactive practices of self-care, liberating what’s possible from the inside out. Good Pharma’s Pour-Over Fresh Brews engage the senses in a satiating ritual, elevating you to the top of your game and helping you revel in a powerfully effective, yet craveable, path to a balanced, optimized life on the road!

Good Pharma Brain Gain product image via Angela Drinkwater for use by 360 Magazine

Good Pharma Resilience product image via Angela Drinkwater for use by 360 Magazine

Wild Tonic Jun Kombucha

Wild Tonic Jun Kombucha is the perfect beverage for the summer. Wild Tonic Jun Kombucha not only keeps you hydrated but it is rich in probiotics and antioxidants. Jun Kombucha has been growing in popularity over the last few years, but many are unfamiliar with Jun, which is a cousin of traditional Kombucha, and classified as champagne of kombucha.

What sets Wild Tonic apart from other kombucha on the market is it is crafted primarily with honey instead of cane sugar; this produces a refreshing result, absent of a ‘vinegar’ bite common in traditional kombucha. The initial brew of sustainably sourced tea and honey along with a SCOBY, symbiotic culture of bacteria and yeast, is infused with organic fruits, herbs and botanicals to create the signature smooth taste. Wild Tonic is also a more nutritious alcoholic beverage; each sip contains prebiotics, probiotics, amino acids and antioxidants, without any artificial flavorings or sulfites.

Wild Tonic offers many delicious flavors including Raspberry Goji Rosse, Blueberry Basil, Blackberry Mint, and Rosemary Lemon in both alcoholic and non-alcoholic versions. Their new slim can packaging varieties will be available for direct purchase at http://www.wildtonic.com/.

About Wild Tonic:

The Wild Tonic story begins with an artist and her passion for innovation and creativity. Painter, Holly Lyman, worked with beeswax, an ancient medium known as encaustic, for many years until she discovered the art of fermentation. One day, her love of painting with beeswax transformed into working with honey, another labor of love created by the bees. As with many creative endeavors that sometimes spill into other forms of expression, Holly unexpectedly found herself fascinated with a rare ferment known as Jun. She brewed with this living culture day after day until several years and brew experiments later, Wild Tonic Jun Kombucha was born! For more information about Wild Tonic Jun Kombucha please visit www.wildtonic.com and follow them on Instagram.

BODYARMOR × MICHAEL B. JORDAN

Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”.
 
The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA All-Star Skylar Diggins-Smith, PGA Tour standout Dustin Johnson, and MLS MVP and All-Star Carlos Vela.
 
The campaign is rooted in the belief that no matter who you are, only you can make you better – and that includes the work you put in, your mental toughness, and what you put in your body.Athletes today are more health-conscious than ever and won’t settle for inferior products, which is why so many are choosing BODYARMOR for their hydration needs. BODYARMOR is made with potassium packed electrolytes, antioxidants, coconut water, and no artificial flavors or sweeteners, providing athletes with better hydration options.
 
The campaign will make its national TV debut during The Match this Sunday, May 24 and will continue to air throughout the summer. Furthermore, BODYARMOR will be surprising some young fans throughout June who post on social media how they are committed to making themselves better with #OnlyYouCan.

Gift Guide × Health Conscious Foodie

(Photo credit— VeganSmart Instagram)

Each holiday is filled with homemade recipes and delicious snacks, making it a foodie’s favorite time of year. This year, instead of gifting the foodie in your life one of their favorite treats, why not step it up by introducing them to new, healthy flavors their taste buds will love. 
 
Below are some healthy picks that are sure to shake up every foodie’s holiday!

 
For the foodies who love spicy:

MINA Classic Moroccan Harissa, Shakshuka and Tagine’s spice up the flavor of your food, add nutrients to your health and easily up your cooking game. What can be used as a sauce, dip or spread, Mina Moroccan sauces are versatile in its ability to add heat to any dish, as well as make Moroccan cuisine quick and easy.


For the foodies who like a little crunch:

The newest superfood, Wine RayZyn, is a hand-harvested wine grape naturally toasted and caramelized, keeping the skin and seeds intact to provide unprecedented amounts of fiber, nutrients, and antioxidants—not to mention, a delicious crunch. RayZyn can be added to all your salads, baked goods, side dishes and more!

 

 
For the trendy foodies:

Olitalia, an Italian-based and globally loved olive oil and vinegar company, is introducing their line of balsamic-based Drink Vinegar to the U.S. market just in time for the holidays. Available on Amazon and nationwide in October, Drink Vinegar helps improve metabolism, enhance digestion, serves as an excellent source of Potassium, Calcium, Vitamin B2 and B3 AND can restore your skin’s natural beauty and radiance.

 

 
For the foodies always on the go:

VeganSmart, a line of delicious, plant-based nutritional shake, with no dairy, eggs, soy, artificial sweeteners, flavors, colors, preservatives, cholesterol, acesulfame-K, MSG, and zero trans-fat, is the perfect way to stay full and keep your energy up during the busy holiday season. Containing 5 different non-GMO plant based proteins, VeganSmart provides the essential amino acids for building and repairing tissue and muscle.


HTWO


HTWO, created by Dr. Cody Cook, was the first hydrogen water to be developed and was based on countless scientific studies (conducted by Dr. Cook) on the benefits of hydrogen water. While there are competitors on the market, no competitor has the research and data to back up their claims like HTWO. Dr. Cook has put countless hours into research and development in order to develop the best and most efficient hydrogen water product.

HTWO’s benefits for health and performance include a boost in endurance, the reduction of lactic acid and fatigue, and are a rich source of antioxidants. HTWO will deliver hydrogen to your body for health and wellness, boost and re-charge your metabolism, provide anti-aging properties that will help detox your body, and reduce stress at the cellular level.

 
HTWO is offered exclusively in a 500 ml pouch to ensure the beverage delivers a high concentration of hydrogen into your body, while the pouch acts as an effective barrier to hold the hydrogen gas so no seepage can occur. The beverage is 0 calories, sugar free, caffeine free, and fat free, with no additional additives.

 
Fans of the water include Olympic track and field star, Sanya Richards-Ross and Mike Conley Jr. of the Memphis Grizzlies.