BODYARMOR Sports Drink, the fastest-growing sports drink in the category, today announced a new partnership with Detroit Red Wings Centerman and NHL All-Star Dylan Larkin as the brand’s newest athlete partner.
Larkin’s partnership with BODYARMOR makes him the latest addition to BODYARMOR’s impressive athlete roster, including Kyler Murray, Mookie Betts, Christian McCaffrey, James Harden, Naomi Osaka, Mike Trout, Ja Morant, and Megan Rapinoe. In addition to its robust athlete partner roster, BODYARMOR is the Official Sports Drink of the UFC, Major League Soccer, and the US Open.
Larkin joins the BODYARMOR team at a pivotal time for the brand as its growth continues to accelerate and challenge competitors in the category. Now the No. 2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum and is on track for nearly $1 billion in retail sales by the end of 2020.
Donovan Mitchell is fresh off a five-year, $195 million extension with the Utah Jazz, and now he’s dropping some fresh, new kicks.
The star guard teamed up with BODYARMOR for a collaboration with adidas to create a limited edition version of his D.O.N. Issue #2 sneaker called the adidas D.O.N. Issue #2 x BODYARMOR.
The shoe features a brand new colorway inspired by Mitchell’s favorite BODYARMOR flavor, Tropical Punch.
D.O.N., which stands for “Determination Over Negativity,” is representative of Mitchell’s mindset both on and off the court.
The new shoe features the BOUNCE midsole, which enhances comfort and stability. It is also a higher heel counter, which provides even more containment and support. A webbed lacing system and the soft, breathable mesh upper provide even more lateral support.
The D.O.N. Issue #2 x BODYARMOR will not be available for purchase. Rather, it is available to fans and consumers nationwide through giveaways on BODYARMOR social platforms beginning Tuesday.
There will be just 100 pairs, so those who can get their hands on the shoes will be the envy of sneaker collectors everywhere.
Mitchell took the league by storm in the 2017-2018 season. He was drafted by the Denver Nuggets with the 13th overall pick in the 2017 draft and was traded to the Utah Jazz the same night.
He won the 2018 Slam Dunk Contest and was named an All-Star during the 2019-2020 season. Through the first three seasons of his career, he is averaging 22.7 points per game, 4.1 rebounds per game and 4 assists per game.
BODYARMOR is now the No. 2 sports drink sold nationwide.
Coming off of his 5-year contract extension with the Jazz, NBA All-Star Donovan Mitchell and BODYARMOR Sports Drink have teamed up for a new, exclusive collaboration with adidas, creating a limited-edition version of Donovan’s D.O.N. Issue # 2 sneaker: the adidas D.O.N. Issue #2 x BODYARMOR.
The adidas D.O.N. Issue #2 x BODYARMOR features a colorway inspired by Donovan’s favorite BODYARMOR Sports Drink flavor, Tropical Punch. The silhouette represents Donovan Mitchell’s ‘Determination Over Negativity’ mindset as he continues to aim to be a vehicle for positive disruption on the court and in communities across the country.
As part of the second version of Donovan’s signature footwear line with adidas, the D.O.N. Issue #2 features a returned technology of a BOUNCE midsole, which arms Donovan and users with enhanced comfort and stability. New to the model is a higher heel counter, while the higher height gives the shoe even more containment and support. The upper features a soft and breathable mesh that provides improved lateral support through a webbed lacing system.
The adidas D.O.N. Issue #2 x BODYARMORshoes will not be available for sale. Rather, only 100 pairs of shoes have been created that fans and consumers nationwide will be available to win via giveaways on BODYARMOR social platforms and more, starting today.
Donovan Mitchell has been with BODYARMOR Sports Drink since January 2018, when he was first announced as an athlete partner and investor in the brand. In addition to Donovan Mitchell, BODYARMOR’s impressive athlete roster includes James Harden, Trae Young, Megan Rapinoe, Skylar Diggins-Smith, Kemba Walker, Dustin Johnson, Naomi Osaka, Mike Trout, and more.
BODYARMOR is now the #2 sports drink sold nationwide, and is on track for nearly $1 billion in retail sales by the end of 2020.
He makes a powerful statement with the song and the accompanying visual. The video proudly features and spotlights the achievements of over a dozen black entrepreneurs. It includes Issa Rae, Nipsey Hussle, Tyler, The Creator, Robert Hartwell, Six Sev, TyAnthony Davis [Founder of Vox Collegiate Junior High], Vincent Williams [Founder of Honey’s Kettle], Iddris Sandu, Beatrice Dixon [Founder of Honey’s Pot], Arthell & DarnellIsom[Founders of D’ART Shtajio], Neighbors SkateShop, Alrick Augustine, Denise Woodard [Founder of Partake Cookies],Chace Infinite [Founder of Harun Coffee Shop], Chef Alisa[Founder of My Two Cents], Debbie Allen [Founder of Tribe Midwifery], Angela Richardson [Founder of PUR Home], Miss Bennett Fitness, Black and Mobile, Trill Paws Dog Accessories, Third Vault Yarns, and “The First Black Valedictorian of Princeton” Nicholas Johnson. They all make cameos as title cards introduce their accomplishments. Over a slick and soulful bounce, Pharrell carries an uplifting and undeniable affirmation punctuated by his instantly recognizable high register. This anthem arrives at just the right time.
Pharrell also joined forces with TIME for a very special cover project entitled The New American Revolution. He personally curated a series of essays and conversations between Black leaders that explore America’s oppressive past and visions for a more equitable future, with perspectives from Kenya Barris, Imara Jones, Naomi Osaka, Tyler, the Creator, and more. To bring this dialogue to the forefront, he unites the likes of Yara Shahidi and Angela Davis in once-in-a-lifetime interviews. Hank Willis Thomas contributed the cover art.
About the issue, Pharrell wrote, “In assembling this project, I asked some of the most qualified people I know in every field—from Angela Davis to Tyler, the Creator, to Representative Barbara Lee—to talk with us, and with one another, about the way forward. I wanted to convey a vision of a future filled with the artists, creators and entrepreneurs who can fulfill the promise of this country’s principles.”
The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA All-Star Skylar Diggins-Smith, PGA Tour standout Dustin Johnson, and MLS MVP and All-Star Carlos Vela.
The campaign is rooted in the belief that no matter who you are, only you can make you better – and that includes the work you put in, your mental toughness, and what you put in your body.Athletes today are more health-conscious than ever and won’t settle for inferior products, which is why so many are choosing BODYARMOR for their hydration needs. BODYARMOR is made with potassium packed electrolytes, antioxidants, coconut water, and no artificial flavors or sweeteners, providing athletes with better hydration options.
The campaign will make its national TV debut during The Match this Sunday, May 24 and will continue to air throughout the summer. Furthermore, BODYARMOR will be surprising some young fans throughout June who post on social media how they are committed to making themselves better with #OnlyYouCan.
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