Olympians and Professional Athletes are setting new standards for personal care and well-being to protect their mental health, disrupting intense pressure and expectation Athletes for CARE (“A4C” or the “Organization”) is a nonprofit organization working since 2017 with current and former athletes to address the long term impact of the mental and physical toll a […]
Naomi Osaka, the highest paid female athlete to date, recently withdrew from the French Open and announced on Monday that she will also withdraw from the Berlin WTA 500 tournament. Osaka is 23 and is currently ranked number one by the Women’s Tennis Association in singles and number two in doubles, and is the first […]
BODYARMOR Sports Drink, the fastest-growing sports drink in the category, today announced a new partnership with Detroit Red Wings Centerman and NHL All-Star Dylan Larkin as the brand’s newest athlete partner. Larkin’s partnership with BODYARMOR makes him the latest addition to BODYARMOR’s impressive athlete roster, including Kyler Murray, Mookie Betts, Christian McCaffrey, James Harden, Naomi […]
Donovan Mitchell is fresh off a five-year, $195 million extension with the Utah Jazz, and now he’s dropping some fresh, new kicks. The star guard teamed up with BODYARMOR for a collaboration with adidas to create a limited edition version of his D.O.N. Issue #2 sneaker called the adidas D.O.N. Issue #2 x BODYARMOR. The […]
Coming off of his 5-year contract extension with the Jazz, NBA All-Star Donovan Mitchell and BODYARMOR Sports Drink have teamed up for a new, exclusive collaboration with adidas, creating a limited-edition version of Donovan’s D.O.N. Issue # 2 sneaker: the adidas D.O.N. Issue #2 x BODYARMOR. The adidas D.O.N. Issue #2 x BODYARMOR features a […]
Today, Pharrell Williams shares a new single and music video entitled “Entrepreneur” [feat. JAY-Z]. Watch the video HERE. Get it HERE via Columbia Records. He makes a powerful statement with the song and the accompanying visual. The video proudly features and spotlights the achievements of over a dozen black entrepreneurs. It includes Issa Rae, Nipsey Hussle, Tyler, The Creator, Robert Hartwell, Six Sev, TyAnthony Davis [Founder of Vox Collegiate Junior High], Vincent Williams [Founder of Honey’s […]
Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”. The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA […]
