Vevo’s ‘Artists to Watch’ is now in its 7th year with the list consisting of artists who Vevo believes will break through in the coming year. Vevo DSCVR ATW champions emerging artists through engaging live performance content.
Vevo’s Artists to Watch provides emerging artists with engaging, high-quality live performance content to expose them to new global audiences. Alumni include now-household names such as Sam Smith, Billie Eilish, Lewis Capaldi, Maggie Rogers, James Bay and more. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and creatively.
WATCH OLIVIA DEAN “THE HARDEST PART” | ARTIST TO WATCH LIVE PERFORMANCE
WATCH OLIVIA DEAN “WHAT AM I GONNA DO ON SUNDAYS?” | ARTIST TO WATCH LIVE PERFORMANCE
“Olivia Dean’s warming soulful voice is going to be something I predict we’ll be hearing a lot more next year and beyond,” said Head of Music & Talent, EU Carl Young. “There’s a real truth and honesty to Olivia’s songwriting, drawing upon personal experiences, wrapped up with soulful joy and delivered with her distinct humorous charm. She’s an incredible artist and i’m delighted to have her included in our DSCVR Artists To Watch 2021 campaign.”
“We’re very proud to announce our DSCVR Artists to Watch list for 2021, now in its 7th year. This is so much more than just a list for us; capturing performances from these artists and providing video content for fans to engage with on a global scale.” said JP Evangelista, SVP of Content, Programming & Marketing. “The health of our team and artists alike is of utmost importance to Vevo. We were pleased to be able to shoot and deliver these performances with proper safety protocols in place, despite obvious challenges. With a lack of touring or being able to perform in front of a live audience, it’s more important than ever that Vevo can promote and market video content that will provide music fans with some must-see performances from some of the hottest new acts.”
Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR ‘Artists To Watch’ series including Billie Eilish, Alessia Cara, Little Simz, SlowThai and Lewis Capaldi.
Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and creatively.
About Olivia Dean:
In the grips of a worldwide pandemic, it’s important to find your own sunshine. Whether that’s adopting new self-care hobbies or getting creative with working from home, we’re all growing and adapting, finding new ways to keep positivity alive. While Olivia Dean’s new EP What Am I Going To Do On Sundays? may come from a difficult year, it’s a lasting testament to her endearing storytelling, the heartfelt-yet-humble disclosure that is guaranteed to make her a star.
“There’s just been so many times where I’m just like, ‘I’m blagging this,’ but I’m sort of over that now,” she smiles. “I feel like I’ve aged three years in the last few months! But I do feel like I know myself now, and that I’m cool to be on my own. I think that’s such a beautiful place to be.”
With her endearing lyrics and a heartfelt-yet-humble disclosure, Olivia is quickly becoming an artist who knows exactly how to draw a silver lining from even the darkest of clouds.
Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.