Posts tagged with "Internet"

Audience illustration by Heather Skovlund for 360 Magazine

How Important Are First Impressions in Modern Entertainment?

Artistic design has become one of the most crucially important features in the modern entertainment industry. This is thanks to the rise of online libraries for everything from television to games. People are likely to make snap judgments about the pictures they see on the thumbnails in front of them and, if these designs don’t immediately grab the attention, the entertainment choice stands to lose out to a rival. Online entertainment providers need to be aware of just how important first impressions are, and design their offerings accordingly.

Audience Attention is More Discriminating Than Ever

There has been a vast amount of research into whether people’s attention spans are getting shorter, with some studies suggesting that the average human is nine seconds. However, others have been quick to point out that it is a vague statistic and something that isn’t perfectly measurable anyway.

Perhaps what is more likely is that the modern generation of internet users have much more selective attention than those who existed twenty years ago. What all researchers can agree on, though, is that online businesses and entertainment options only have a limited amount of time to grab someone’s attention before they move on to something else.

Users Know They Have an Abundance of Choice

The fact that there is just so much out there to choose from has led to this need for online businesses to capture audience attention instantly. Users are well aware of the abundance of choice in every industry. One of the biggest factors towards this has been the library model in entertainment, which was made famous by Netflix. This involves users scrolling through long lists of films and television shows, looking for one that catches their eye. The picture used here is so important, as it needs to stand out from all the others on the list.

Netflix has inspired numerous other streaming services, and the concept has also spilt over to gaming as well. Online casinos have been using this model for some time, as it is the best way to display the vast lists of games on offer. This is especially true for slots, where abundant choice is the best way to pull in players. At Vegasslotsonline there are hundreds of games to choose from, and developers probably have less than a second to capture players’ attention. This is why the thumbnails need to be bright, colourful, and instantly appealing. Some examples of this can be seen with offerings like Starburst, which has large font and multiple colours, and Mega Moolah, which also has bold writing and a scattering of gold coins in the image.

The library model is set to become ubiquitous in other sections of the gaming industry in the years ahead. This is thanks to the rise of cloud-based subscription services on consoles and PC. Options like Google Stadia allow players to pay a monthly fee to have access to a wealth of games, rather than having to buy individual titles. This means that players will spend less time deliberating on what they are going to play, knowing that they are not making a large investment for that game. With this in mind, developers need their titles to stand out, and this will all come down to the design of the thumbnails shown on screen.

How Important is The Design of The Thumbnail?

Because of the seemingly endless options on offer in the entertainment industry, the design of the thumbnail of a film, television series, game, or YouTube video is so important. It needs to serve multiple purposes if possible. This includes an image that is going to catch the eye of users immediately, a brief description in some cases, the name, and something that conveys the genre.

Going back to the slot game example, it seems that developers here have managed to master the art of incorporating these things into a tiny square on a screen. Book of Dead, for instance, shows a picture of a rugged explorer, a striking gold artefact, and a background of ancient tombs. It also has the name of the game in large, visible writing. From this, players can easily gather that it is an adventure offering set in Ancient Egypt.

Film posters need to give viewers the facts they need to sway their decision as to whether they want to watch. This includes names of popular actors or directors or a reference to a famous title from the same filmmaker. When it comes to thumbnails on streaming platforms, however, there is even less room available for these things. Therefore, designers need to be selective in what they show. Superhero offerings on Netflix are a good example of making use of limited space. For example, the Spider-man titles show the hero pitted against the main villain in each film.

There is no doubt that first impressions count when it comes to modern entertainment. Designers of thumbnails have a split second to capture the attention of users, who are well aware that they have a lot of options to choose from. Those who can master these designs will enjoy success in the modern age.

College Student illustration by Heather Skovlund for 360 Magazine

Tutors Not Just for Kids

Tutors Are Not Just for Kids: They Help People Get Through College, Too!

Tutoring community, The Oxford Method, offers up tips to help people get through college

Many people tend to think of tutoring as being something for kids. Yet there are millions of college students who struggle and need help, too. In fact, according to EducationData.org, around 40% of undergraduate college students drop out before earning a degree. The website also reports that 30% of freshmen don’t make it to their second year of college. One of the main reasons that people drop out of college is that they struggle to keep up academically, followed by the stress, financial situations, and lack of campus connections. The good news is that there are things that can be done to help address the issues and keep on going.

“Millions of people dream of earning a degree, but when they begin struggling, they tend to leave,” explains David Florence, professor and founder of The Oxford Method, a community that offers tutoring services around the country. “The help is readily available, but many people are not aware of it. We want to change that, so we can help more people see their goals through.”

The Oxford Method is on a mission to share with the world that education is the great equalizer and an essential gift to the next generation. Its goal is to help more people stick with finishing their academic goals. Here are some tips it offers to college students to help them get through:

  • Stay organized. One of the most important things you can do is to organize your schedule. This way you won’t fall behind or feel as much stress. Use a good planner, plan ahead, make lists, set goals, and do things that will help keep you on the right path.
  • Become involved. Rather than feel that you are not connected at college, make a goal to connect. Choose at least one thing to become involved in, whether it’s a fun group, study group, club, or something else. Make the connection so you feel that you are not there struggling alone. This is especially important during this time when so many people are isolated with online education.
  • De-stress. When the stress of juggling everything becomes too much, that’s when many college students want to walk away. Make a commitment to yourself to reduce stress every week. To do this, you can take up hiking, meditation, yoga, or whatever it is that will help you to de-stress in a healthy way.
  • Get help. Those who are struggling academically should get the help they need, rather than fall behind, which will make them drop out. A tutor can help give you the one-on-one assistance you need to gain a better understanding of the subject or lesson and will help keep you on pace.
  • Be gentle on yourself. Many people get upset if they are struggling a little, and they beat themselves up over it. Learn to take things easy, go with the flow, and give yourself a break. Treat yourself how you would treat your best friend if they were in the same position.

“When you are struggling in college, it’s so important to know that there is help available,” added Florence. “No matter what subject you are having difficulties with, there’s a good chance that you can get the assistance you need and keep going. We are happy to be help college students around the nation continue meeting their educational goals.”

There’s good reason to finish college and earn the degree. According to the U.S. Bureau of Labor Statistics, the more you learn, the more you tend to earn. Those with the highest educational attainment tend to make triple of those who just have a high school education. The average weekly earnings for someone with only a high school diploma is $712, compared to the average for someone with a bachelor’s degree being $1,173. Plus, the bureau reports that the unemployment rate is lower for those who have more higher education.

The Oxford Method has over 100 tutors around the country, covering all subject areas. They offer online tutoring, as well as in-person and in-classroom options. Their tutoring services are available 24 hours per day, 365 days per year. Instructors have a minimum of a bachelor’s degree, with many of them having a master’s degree, PhD, and at least four years of teaching experience. The Oxford Method works with their nonprofit, Social Actualization, Inc., by giving them 10% of all profits. The funds are used to provide free computers, high-speed internet, and instruction to underprivileged families in urban and rural America. Plus, 40% of their instructors are PhDs, 40% have a master’s degree, and 20% have only a bachelor’s degree.

Subject areas include science, technology, engineering, and math (STEM), as well as business, social studies, psychology, English, history, public speaking, study methods, test taking, and more. To get more information about The Oxford Method, visit the website.

About The Oxford Method

Started in 2020, The Oxford Method has over 100 instructors who provide access to tutoring 24/7. It also has a nonprofit sector of its community, which offers tutoring services and computers to underprivileged students. Its relationship-based education helps everyone, including those who need financial assistance and those with special needs. It donates 10% of its profits to social organizations that help those in urban areas. To get more information about The Oxford Method, visit the website.

Computer illustration by Heather Skovlund for 360 Magazine

Your Online Privacy Is in Your Hands

Many Internet users don’t take online privacy seriously because they believe that they have nothing to hide. Even if you don’t want to secure your data from the curious eyes of big brother, you should be aware of other privacy threats on the Internet.

  • Other states: Even if you trust your own government, do you trust other states? Many foreign governments take a keen interest in the online activities of other citizens.
  • Marketers: Advertisers and other businesses use many methods to track your Internet activity to build an online profile that they can sell to other organizations.
  • Acquaintances: Many people who are curious about you will consume your publicly available data that’s of a private nature.
  • Stalkers: Ex-partners, jealous lovers, stalkers, or predators can use malicious software to breach your privacy. Some stalkerware can take your pictures and record your videos through webcams when you’re not aware. Stalkerware can also monitor your physical movements through the GPS on your laptop.

Share Your Data Sensibly

It’s a good idea to take basic security precautions on social media. Accept friend requests carefully. Verify suspicious-looking profiles to ensure that they’re legitimate. Limit posts that carry sensitive information to your friends and avoid sharing confidential information publicly.

When downloading apps, avoid handing out permissions needlessly. For example, does your fitness app really need access to your contacts, camera, and videos?

Of course, set strong passwords for all your social media accounts to keep hackers at bay. A good password should be at least 12 characters long and feature upper case letters, lower case letters, numbers, and symbols.

Avoid Suspicious Websites and Emails

Avoid visiting unknown websites and clicking strange emails and files. Cybercriminals can infect fraudulent websites, emails, and files with malware like adware or spyware that’s designed to breach your privacy, security, or both.

Stay Wary of Strangers

Trust your instincts and be cautious. Avoid friend requests from people you don’t trust. Likewise, please don’t click on links from such people as they may be Trojan horse attacks engineered to install stalkerware on your devices. Similarly, don’t accept tech gifts from strangers. For example, a USB drive or keyboard could be a keylogger that records your keystrokes, allowing a cybercriminal to read your emails or learn your login credentials.

Find a Good VPN Service

Protect your network with a firewall and a top-of-the-line VPN service. For example, Malwarebytes VPN protection will encrypt your data with its technologically advanced software and even mask your IP address.

Without your IP address, states, threat actors find it exceptionally challenging to track you to your location across the Internet. There are other advantages to subscribing to an excellent VPN service too. For one, you can bypass geo-blocks and consume entertainment from different parts of the world. For example, a VPN can allow you to watch Netflix USA while in Canada! But please steer clear of free VPNs as they’re slow, carry spyware, and may even spy on you.

In addition to network security tools, use advanced antivirus software to protect yourself from malware like viruses, worms, spyware, adware, ransomware, and even dangerous stalkerware. With the right cybersecurity software and some vigilance, you can surf the Internet all day stress-free.

Digital Divide illustration by Heather Skovlund for 360 Magazine

Digitally Disconnected

DIGITALLY DISCONNECTED

13 TIPS FOR HELPING BRIDGE THE DIGITAL DIVIDE FOR CHILDREN DURING COVID-19

While social, racial, and economic disparities have always existed within the educational system, the COVID-19 pandemic is exasperating these inequities and widening gaps between students at a drastic rate. For families who can’t afford home computers, laptops, or high-speed internet access, remote learning is nearly impossible, and for students who already found themselves struggling before the pandemic, the prospect of more than a year of lost classroom time is a devastating blow. However, there are steps parents can take to shrink this digital divide, and there are resources available via schools, non-profits, and government initiatives that can help children access the technological tools they need to succeed. Indeed, Dr. Pamela Hurst-Della Pietra, President and Founder of Children and Screens, notes that “the inclusion of 17.2 billion dollars for closing the ‘homework gap’ in the recently passed American Rescue Plan is a watershed moment for digital equity.”   
 
Several of the leading figures in the fields of public health, education, psychology, and parenting have weighed in with their suggestions on the best ways to combat the digital divide, and many will participate in an interdisciplinary conversation and Q&A hosted by Children and Screens: Institute of Digital Media and Child Development on Wednesday, March 24, at 12pm ET via Zoom. Moderated by the Director of Internet and Technology Research at the Pew Research Center Lee Rainie, the panel will engage in an in-depth discussion about the digital divide and actionable steps we can all take to bridge the gap. RSVP here.
 
1. DON’T WAIT, ADVOCATE 

While schools across the country are doing everything they can to make sure that children have access to the technology and connectivity they need for remote learning, the unfortunate reality is that many families still lack adequate resources. If your family is among them, says author and MIT Assistant Professor of Digital Media Justin Reich, know that you’re not alone and that there are steps you can take to advocate for what your children need. “Start with your school staff,” Reich recommends. “They’re often overwhelmed during this challenging time but be polite and persistent. If you run into a dead-end with your school system, consider reaching out to school libraries and youth organizations like The Boys and Girls Club or the YMCA to see what kind of support they might be able to offer.”
 
2. SCALE DOWN 

The University of North Carolina at Greensboro Professor Dr. Wayne Journell agrees, pointing out that sometimes, despite their best efforts, teachers and administrators may not always know which students are struggling with connectivity issues. “Let teachers know if you have slow internet at home,” says Journell. “Sometimes detailed graphics and animations that look cute but have little relevance to the actual lessons being delivered can cause problems for students with unreliable internet. If teachers are aware, then they can scale down the ‘frilly’ stuff and still get the important content across.”
 
3. STAND UP FOR YOURSELF  

While it’s important for parents to speak up on behalf of their children, RAND Senior Policy Researcher Julia Kaufman, Ph.D., highlights the importance of encouraging children to express their needs, as well. “If your child does not have access to technology at home and is falling behind, make sure your child’s teacher knows the obstacles they’re facing and ask what accommodations will make it easier for your child to do assignments offline,” says Rand. “At the same time, help your child feel comfortable expressing any technology concerns or confusion to their teachers, including cases where they have the technology but cannot use it well.”
 
4. CHECK YOUR ASSUMPTIONS 

One critical step that educators and policymakers can take in addressing the digital divide is to check their assumptions. They cannot – and should not – assume that students do or do not have access based solely on demographics such as family income level. “In addition, they cannot assume that providing access alone creates equity,” adds Dr. Beth Holland, a Partner at The Learning Accelerator (TLA) and Digital Equity Advisor to the Consortium of School Networking (CoSN). “This is a complex and nuanced challenge that needs both a technical and a human solution to ensure that students not only have access to sufficient high-speed internet and devices but also accessible systems and structures to support their learning.”

5. SURVEY AND MODIFY  

For teachers who are on the ground and in the classroom, checking your assumptions can be as simple as asking a few basic questions at the start of the term. “Survey students to determine the percentage of your population that doesn’t have home Internet access,” recommends former AAP President Dr. Colleen A. Kraft, MD, MBA, FAAP. “Once you know the divide, you can address it,” adding, “When planning 1:1 projects and choosing devices, for example, you can consider a device’s capacity for offline use. For those without Wi-Fi, a public library in the child’s neighborhood can also be an excellent resource.”

6. VOTE FOR CHANGE 

That parents and teachers need to worry about the digital divide at all is a failure on the part of our elected leaders, says Bates College Associate Professor of Education Mara Casey Tieken. “Contact your elected officials—local, state, and federal—and complain,” she suggests. “Write letters, call their offices, attend their legislative sessions, and make your voice heard. Join with other families whose children are impacted by this divide to amplify your message and use your vote to support lawmakers who understand the impacts of this divide, have a clear plan to address it and are willing to take action.”
 
7. MAKE BROADBAND A UTILITY  

Reich agrees, reminding those families who already have their needs met that they share in the responsibility to advocate for the less fortunate. “It’s our job as citizens to demand that we as a society give families and children the tools and resources that they need for remote learning now and in the future,” says Reich. “We need to advocate for a society where broadband is treated as a utility rather than a luxury good, and young people enrolled in schools and educational programs have access to computers for learning.”

8. CONCRETE INITIATIVES  

Angela Siefer, Executive Director of the National Digital Inclusion Alliance, advocates four concrete initiatives. “Establish a permanent broadband benefit, increase access to affordable computers, digital literacy and technical support, improve broadband mapping (including residential cost data), and support local and state digital inclusion planning.” By implementing these changes, Siefer says, policymakers can start to mitigate the digital divide. 

9. USE TECH FOR GOOD 

There are many reasons to consider equitable solutions along a “digital continuum” rather than the “digital divide;” a binary description leaves less room for nuanced and customized interventions. It may be imperative to fortify existing institutions, implement new governance structures and promulgate policies to confront disparities regarding working families. Antwuan Wallace, Managing Director at National Innovation Service, suggests that legislators consider a Safety and Thriving framework to increase family efficacy to support children with protective factors against the “homework gap” by utilizing technology to train critical skills for executive functioning, including planning, working memory, and prioritization. 
 
10. LEVEL THE FIELD 

Emma Garcia of the Economic Policy Institute emphasizes that guided technology education will be of great value after the pandemic. She says, “it will need be instituted as part of a very broad agenda that uses well-designed diagnostic tests to know where children are and what they need (in terms of knowledge, socioemotional development, and wellbeing), ensures the right number of highly credentialed professionals to teach and support students, and offers an array of targeted investments that will address the adverse impacts of COVID-19 on children’s learning and development, especially for those who were most hit by the pandemic.”
 
11. APPLY FOR LIFELINE 

Research also shows that the digital divide disproportionately affects Latino, Black, and Native American students, with the expensive price of internet access serving as one of the main obstacles to families in these communities. “Eligible parents can apply for the Lifeline Program, which is a federal program that can reduce their monthly phone and internet cost,” suggests Greenlining Institute fellow Gissela Moya. “Parents can also ask their child’s school to support them by providing hotspots and computer devices to ensure their child has the tools they need to succeed.”
 
12. GET INVOLVED 

Learning remotely can be difficult for kids, even if they have access to all the technological tools they need. Research shows that parental encouragement is also an important aspect of learning for children, notes London School of Economics professor and author Sonia Livingstone. “Perhaps sit with them, and gently explain what’s required or work it out together.” She adds that working together is a great way that parents with fewer economic or digital resources can support their children. “And if you don’t know much about computers, your child can probably teach you something too!”
 
13. NO ONE SIZE FITS ALL 

When it comes to encouraging your children, there’s no one-size-fits-all approach. “Reflect on the more nuanced ways your children learn and leverage accessible resources (digital and non-digital) to inspire their continued curiosity,” says University of Redlands Assistant Professor Nicol Howard. Leaning into your child’s strengths and interests will help them make the most of this challenging time.
 
While the move to remote learning may seem like an insurmountable obstacle for families that can’t afford reliable internet or dedicated devices for their kids, there are a variety of ways that parents can help connect their children with the tools they need. For those privileged enough to already have access to the necessary physical resources, it’s important to remember that emotional support is also an essential piece of the puzzle when it comes to children’s educational success, especially during days as challenging as these. Lastly, it falls on all of us to use our time, energy, and voices to work towards a more just world where the educational playing field is level and all children have the same opportunity to thrive and succeed, regardless of their social, racial, or financial background.
 
About Children and Screens
Since its inception in 2013, Children and Screens: Institute of Digital Media and Child Development, has become one of the nation’s leading non-profit organizations dedicated to advancing and supporting interdisciplinary scientific research, enhancing human capital in the field, informing and educating the public, and advocating for sound public policy for child health and wellness. For more information, visit Children and Screens website or contact by email here.
 
The views and opinions that are expressed in this article belong to the experts to whom they are attributed, and do not necessarily reflect the opinions of Children and Screens: Institute of Digital Media and Child Development, or its staff. 

Computer illustration by Kaelen Felix for 360 Magazine

8 Ways to Shop Online Smart and Safe

Introduction

The past couple of decades has seen brick-and-mortar become overshadowed by their online counterparts. And while some shops have been able to avoid this—the popularity of Microcenter among tech enthusiasts has kept it alive—many stores have either closed down or have shifted their focus onto online storefronts.

This isn’t necessarily a bad thing, either! But learning the ins-and-outs of online shopping can take a while, and newer online shoppers are often tricked or scammed into spending more than they actually need to. Today, let’s go over a few tips and tricks for online shoppers that will work in 2021 and beyond.

8 Tips for Online Shoppers

1. Use a VPN for Regional Pricing

Not all currencies are equal in value. Therefore, products are priced differently from country to country. This is especially true for software such as video games and creativity programs, which regulate prices depending on where the software is being sold.

Unfortunately for some countries, these changes in price means spending more on a product thousands or millions of others spent less money on. There is one trick, however, that works a majority of the time: VPNs.

Virtual Private Networks allow you to change your server location, essentially tricking websites into thinking you’re located in a country of your choice. In other words, a VPN download allows you to get the best pricing available.

Be careful where you do this, however. Certain software storefronts like Steam ban accounts that are involved in doing this. And yes, you will most likely be detected.

2. Set Alerts For In-Demand Items

Certain products—products like new graphics cards or processors, for example—sell out quickly, and the recent COVID pandemic has hurt shipping times enough to ensure that many won’t be able to get their hands on certain products until the middle or end of this year.

To avoid playing the waiting game, set up alerts for products you want on multiple storefronts. Sites like Amazon, Newegg, Best Buy, and other online merchants allow you to receive emails or texts whenever a product you want becomes available.

3. Download Honey for Potential Savings

Online storefronts can’t and don’t tell you everything about a product, especially when it comes to pricing. If Amazon were to display the price history of its own products, that would hurt sales. Therefore, that data is off-limits to consumers. But that doesn’t mean there aren’t programs dedicated to doing that.

Honey, a shopping-dedicated app, displays the pricing history of products for most major online storefronts. Honey will tell you if you’re receiving the best price or if the product is at its “historical low”.

Along with a product’s price history, Honey will also automatically enter potential savings coupons, though these codes are iffy at best.

4. Wait for the Nearest Holiday

Sometimes you want a product then and now. However, certain products and equipment are best bought during certain holidays. For example, TV purchases are best done during Black Friday or major sporting events such as the Superbowl.

Take a look at what you’re hoping to purchase and when you think it may go on sale. If there’s a holiday near, it’s best to wait and see if it goes on sale. But there is one downside to this: the product you want may sell out on said holiday (such as a Black Friday deal). 

It’s certainly risky waiting for a sales holiday, but hey, if you want a deal, you have to take risks! And waiting for the holidays before making a purchase is a low-risk tactic.

5. Invest in Smart Rewards Programs

If you find yourself shopping on a certain website, think about joining their smart rewards program. A good example of such a program would be Best Buy’s membership program, which rewards you the more purchases you make, offering you discounts and coupons.

Other online storefronts may offer optional subscriptions—Amazon Prime, for instance—that reward subscribers with free access to services and offer early deals. The point is, if you use a website frequently, make sure you’re being rewarded for it.

6. Sign Up for Promotional Deals

Keeping up with all the deals websites release to the public on a daily basis is difficult, if not outright impossible. Fortunately, most shopping sites let users sign up for promotional deals and offers that they would receive either through email or text.

Some of these sites may even allow users to filter the type of promotional deals they receive. If not, however, that’s ok! You may be able to find deals you never even thought about looking for!

7. Look Out for Cashback Offers

Companies love offering cashback offers on their products. But why would a store like losing money? Well, they don’t! 

Despite some products being sold with cashback offers, many buyers never cash out due to the frustrating process of receiving said cashback. Usually, fulfilling a cashback offer requires the buyer to sign and mail a form to the company—a process many don’t want to put themselves through because it’s so dated and time-consuming

But if you happen to come across an item you want and it’s being sold with a cashback offer, then why not use it? Even if you never use it, it’s nice to have the option.

8. Be on the Lookout for Coupon Codes

Earlier, I mentioned Honey and one of its features that applies discount codes at checkout. I also mentioned that Honey’s discount codes are, at best, finicky, and at worst, useless. 

If you desire a more personal touch to discount codes, then check out the multitude of sites that are dedicated to logging coupons and discount codes for various sites. 

That said, not all of the codes found on these sites will work, but many of them are user-entered, meaning there’s a decent chance at least one of them works.

Conclusion

Online shopping is the same thing as regular shopping, except you can shop from the safety of your couch instead of going out. And just like in-person shopping, there are ways to find the best deals. With these tips, your online shopping experience will see a major improvement. 

Computer illustration by Kaelen Felix for 360 Magazine

11 Interesting Facts About Ford Mustangs

Since Ford introduced the sports car to the American public in 1964, the car has sold more than 10 million times and firmly established itself as the epitome of American sports car design. 

There are several facts about Ford Mustangs that you may find fascinating. You can learn more by checking out our list here. 

1. Mustang Was Not the Only Name Considered

Ford designer John Najjar, a fan of the World War II P-51 Mustang fighter plane, is credited with suggesting the Mustang name.

However, Ford designers and executives considered at least two other front runners before selecting Mustang: Cougar and Torino. Panther is also said to have made the shortlist.

Ford design leaders initially did not prefer the name Mustang. The first Mustang prototype was named the Cougar.

Ford engaged advertising agency J. Walter Thompson to research the proposed names, and Mustang proved the market’s preference.

Account Executive Frank Thomas said the American public liked the name “because it had the excitement of wide-open spaces and was American as all hell.”

2. Mustangs Gallop Left

The Ford design team present several Mustang logos, including one based on the Knight chess piece.

After deciding on what became the famous galloping horse logo that we know today, the question became – should the logo be galloping left or right?

Ford designer Phil Clark first drew the logo facing left. But many Ford designers preferred the horse galloping right because racehorses gallop right on the track.

Legendary Ford boss Lee Iacocca settled the debate saying “the Mustang is a wild horse, not a domesticated racer.”

3. The Mustang Was Meant for the Everyday Person

The Ford Mustang was introduced to the public in 1964 with its price prominently displayed on all print advertising – $2,368.

This price was $1000 lower than the nearest competition.

True to its market, Gail Brown, a Chicago schoolteacher, bought the first retail Mustang. She still owns the car today.

Even today, visit stevemarshfordsales.com and learn that the Mustang is priced below its punch.

4. The Mustang Introduced the American Sports Car and Beat the Competition

Ford originally forecast about 100,000 Mustang sales in the first year. More than 400,000 Mustang’s ultimately sold in the year. 

The market for American sports cars was a race between car manufacturers and Ford brought a winning package that allowed the Mustang to dominate throughout the 1960s. 

Plymouth, a Chrysler brand, beat the Mustang to market by two weeks, introducing the Mustang’s then closest rival, the Barracuda.

The Mustang and the Barracuda were both based on established economy cars – the Mustang built on the Ford Falcon, and the Barracuda carried the Plymouth Valiant heritage.

Ford outperformed Plymouth in this race on two fronts – options and design.

Ford unveiled three Mustang body styles – coupe, convertible, and fastback. Ford also offered varied engines ranging from economy to high performance. 

Plymouth offered a single Barracuda.

Mustang design also beat the Barracuda’s design.

Many historical car enthusiasts praise the design of the Barracuda but suggest that the car simply did not push design boundaries as Mustang did.

By the mid-1960s, Chevrolet introduced the Camero and Pontiac brought the Firebird. The competition for American sports car supremacy had begun.

5. The Mustang Unveiled With a Media Blitz

Before the design of the first Mustang was finalized, Buhlie Ford, a nephew of Henry Ford II, took a Mustang convertible on a drive and parked the car in front of the Detroit Free Press. The Free Press published photos in what was considered a marketing coup.

Ford then unveiled its new Mustang with a media blitz.

The day before its public unveiling, on April 16, 1964, Ford released an advertising campaign on the three major TV networks. 29 million Americans were introduced to the Mustang that day.

The next day, when the car was officially unveiled in New York, Mustang ads ran in more than 2,600 newspapers.

The same month, April of 1964, the Mustang appeared on the cover of both Time and Newsweek. Lee Iacocca credited the Mustang’s cover presence with selling 100,000 extra cars.

6. The Mustang Joined the Military

Ford sold the Mustang to U.S. military personnel based in Germany through the military PX system between 1964 and 1978.

The Mustang sold to American soldiers was called the Ford T5 and was trademarked in Germany by truckmaker Krupp. 

7. The Mustang and Ford’s Italian Connection

In the 1960s and 1970s, Ford’s design and engineering teams battled with Italian car manufacturers such as Ferrari to be the world’s renowned car designers and producers.

For more information on this epic battle, do yourself a favor and watch Matt Damon and Christian Bale in Ford vs. Ferrari.

Beginning in 1975, teams at Ford’s Dearborn headquarters and at the Ford-owned Italian Ghia studio competed to design the car’s all-new, third-generation body.

The final design, known as the Fox body, ultimately included inputs from both the American and Italian teams.

8. Ford Almost Introduced a Mustang Station Wagon

Ford, on several occasions, considered four-door or front-wheel editions of the Mustang family.

In 1964, Ford designed at least one four-door Mustang sedan that could have been included in the car’s initial launch.

Since 1964, Ford has designed at least three versions of a Mustang station wagon. All three designs made it as far in the design process as full-sized clay models.

One station wagon concept even made it as far as a functional prototype. 

9. The Mustang Is a Movie Star

Mustangs have appeared in films and on TV shows more than 3,300 times in the past 50 years, according to Iceland Mustang Club’s research.

Steve McQueen’s Mustang 1968 Ford Mustang GT 390 in Bullitt might be the most famous Hollywood appearance.

10. The Mustang Goes to the Races

The Mustang has served as the official pace car of the Indianapolis 500 on three occasions — in 1964, 1979, and 1994.

11. This Mustang – What You Miss Most in the White House

Former U.S. President Bill Clinton said the hardest thing to leave behind when he became U.S. President was his ice blue Mustang convertible.

In 1994, Clinton briefly drove his beloved Mustang around Charlotte Motor Speedway, where the then head of the Mustang Club of American called the President “a rabid Mustanger like the rest of us.”

Learn Facts About Ford and Become a Rabid Mustanger

Since that famous press conference in 1964, the Mustang has become a part of Americana.

The Mustang is different – it is a wild horse, not a domesticated racehorse. It still brings the excitement of wide-open spaces and was American as all hell.

Visit your local dealership for a test drive and you will see why. Learn more about the history of this legendary car and you might find yourself a rabid Mustanger.

How to Stay Awake During a Long Layover So You Don’t Miss Your Flight

The comfort on board planes has significantly improved compared to a couple of decades ago, especially during long-haul flights. Today, you can watch video content on streaming services on your phone or other device. Most airlines even offer access to wifi these days, That means you can play free no deposit bingo, read the latest news, or even respond to business emails to save some time.

While the actual flight might be more enjoyable than in the past, a problem occurs when you have a long layover. Nobody likes to wait for hours until their next plane arrives and they take off to their final destination. However, sometimes it is the only option for the intrepid traveler. Here is what you can do to pass the time quickly and ensure you don’t miss the next flight!

Do You Have Enough Time to Explore the City?

Here is the first thing to ask yourself – how many hours will the layover last? You might have ten hours between the flights, but you need to be at the airport for an hour or two before the next flight. That is something to consider when calculating if you have enough time to leave the airport.

If you have several hours to spare, there is no reason why you shouldn’t explore the city. It might be a unique opportunity because who knows when you will find yourself in that location again. 

The experts advise designing your city exploration plan in advance. You probably won’t have time for everything, so focus on sight or two that you want to see the most, with perhaps a meal away from the typical airport fare. Additionally, make sure that you return to the airport by the specified time. Make sure to leave some wiggle room in case something goes wrong, such as your taxi getting in a traffic jam while taking you back to the airport. It’s better to be at the lounge an hour or two earlier than to risk missing your flight. Remember – this is only a layover. It isn’t worth missing your ride to your final destination!

Your Gadgets Are Your Best Friend

It’s vital that your mobile phone is fully charged and capable of enduring active use while you are waiting for the next flight. Your cellphone will allow you to check-in with your friends and loved ones and talk to them. You will also need it for other activities we suggest later in the article. Anyone living in the modern age understands the essential nature of a cellphone while traveling. If you are traveling to a foreign country, you might want to consider being prepared with a SIM card for your destination(s). Otherwise, you might be swarmed with hidden fees.

Apart from a mobile phone, you might be carrying a laptop, tablet, or another device. All these can be useful to pass the time, so make sure you have sufficient battery. The alternative is to find a place to charge at the airport, which can be a restaurant or coffee shop. Additionally, you can be prepared by bringing your own portable charger. These are an essential gadget for any traveler – some suitcases even come with them built in these days!

Here is what you can do with these devices:

  • Respond to business emails and finish work-related tasks – you have time to spare, so why wouldn’t you use it intelligently and complete those work-related things you’d like to avoid while on vacation? Whether it’s responding to emails or writing a draft of a meeting, all it takes is finding a quiet place where you can focus.
  • Play games – mobile phones and tablets feature games that can keep you interested for hours. If there is a game you love playing at the moment, you will have several hours to enjoy it, which is a true blessing.
  • Watch TV shows and movies – the odds are the airport has high-speed internet, so how about watching a few episodes of your favourite show?
  • Listen to music – you will need headphones because you don’t want to disturb the passengers, but listening to your favourite tunes is another option. Furthermore, you can also listen to podcasts and other content. 

Make a Game Out of People Watching

Some people find it a bit strange, but others believe this is a creative way of passing the time. The idea is to position yourself in a place where people often pass by, and the airport is the perfect location for that. Your task is to watch a person and see what you can guess about them. Some find coming up with elaborate backstories for different travelers quite amusing.

Perhaps you can guess where they came from and then see what their luggage says. Make sure that you do the entire watching discreetly because it should never be one’s intent to make another traveler uncomfortable.

Freshen Up for Your Next Flight

Most airports have large toilets where you can invest some time to freshen yourself up to feel better. You probably have carry-on luggage that includes your skincare and other cosmetic products. Even a couple of wet wipes, a mouthwash and a swipe of deodorant might do the trick. 

If you want to take things to the next level, discover if the airport offers showers or spa services. Many airports where layovers are common include these facilities as they want the layover passengers to feel comfortable. You can get your batteries charged and energized by having a hot shower or getting yourself a massage to relax after a tiresome flight. Why approach the next step of your journey feeling overly foggy, when you can approach it pampered and prepared?

Are You Feeling Hungry?

The next thing to consider is whether you could use a nice meal. Most airports offer multiple restaurants and fast food facilities, but the time of day (or night) will effect which of them are open. If it’s the middle of the night, the odds are that only a late-night snack bar will be available, which is better than nothing. Treat yourself to a coffee, and healthy snacks such as a granola bar or fruit to keep you feeling energized.

However, if you find yourself at the airport in the afternoon, you can probably pick between multiple options. Since you are not in a rush, take some time to think and go with the restaurant that seems most tempting. It may even be an excellent opportunity try the local cuisine.

Read a Book

Did you start reading a book on your first flight and didn’t have time to finish it? If you can’t wait to see what happens next, how about reading it now? If it is an interesting read, it will help keep you wide awake and engaged in your surroundings. That’s the entire point – finding an activity you find attractive ensures you don’t fall asleep.

Books are a convenient way of passing the time but don’t forget to pick them carefully. If you need to start a new book and you find it boring, you might become sleepy. That’s why choosing the right title is imperative, so go with those books you know you will like. Many airports offer bookstores where you can browse numerous titles if you are in the market for something new.

Conclusion

It’s not pleasant when you have to wait for hours for the next flight. However, we staying awake can be easier if you engage in entertaining activities. Apart from ensuring that you don’t fall asleep, time will pass more quickly until you finally hear that boarding call to your final destination.

You want to plan your layover before heading on a trip. Make sure all devices like smartphones and laptops are charged and don’t hesitate to bring books and headphones to listen to music. It’s all about designing a layover plan that suits your preferences, as that one increases the odds of staying awake for as long as necessary.

Cryptograph platform announced by the 360 MAGAZINE.

How To Attain A Stable Wi-Fi Connection Throughout Your Home

There are few things more frustrating than slow internet when you are trying to spend some time online. This is infinitely worse when it happens in your own home yet there are so many people across the country who struggle with poor quality Wi-Fi at home. This is something which none of us should accept and no matter how big or small your property may be, you should be able to count on good quality internet with the maximum speed which is available to you. 

If your internet has not been stable of late, here are some things which you can try out in order to stabilize it. 

High and Central 

Firstly we need to look at the location of your router, if it is not centrally located in the property and it is not installed high up on the wall, then you may be struggling with connection speeds. Much like holding your phone above your head for better signal, the router should be high up for the same reason. 

Check Your Provider

Without going into specifics, it is important to remember that not all internet providers are able to offer you the same speed or the same strength as each other. For example I have recently switched to NodeOne Internet and the speed has increased rapidly because of the fact that they have fiber optic where I live. If there is no technical issues with your gear then checking your provider first is the best way to go next. 

Clear Obstructions 

If your router is not able to get up too high then at the very least you need to ensure that you have removed any obstructions around the router. Microwaves, home phones and even wires which have nothing to do with the internet can impact the router and affect it from doing its job properly.

Second Router

Another option here is to simply invest in another router. These days you can have 2 lines bringing in the same internet connection so there will be no need to have 2 sources of internet in the home. All you will do is input the same WAP password and you will have connection to both, ensuring that your internet problems are a thing of the past. 

Extend Your Wi-Fi

No matter who the company is the router can only stretch so far and what you may find that you have to do is buy an extension which will maximize the reach of the router. Much like when you share your mobile phone data to another person’s phone, you can use a plug-in toggle which works between the router and the space which it is not able to cover, offering further reach. These appliances can be bought at low cost and can make a big difference in the home. 

One thing that you shouldn’t do is accept slow internet for what it is, there is always a solution and you will be able to find it when you start to look. 

Vitalik Buterin illustration by Kaelen Felix for 360 magazine

Vitalik Buterin × Ethereum

Vitalik Buterin, the 26-year-old Russian-Canadian and inventor of Ethereum, has amassed both wealth and fame as one of the most influential figures in the world of cryptocurrency.

A blockchain is a series of transactions that is based off of the other. A record of cryptocurrency transactions takes form, made up of code. This allows for decentralized governance and more secure transactions, because a third, intermediary party is not involved in the transaction. The transfer went from point A to point B (with many microscopic jumps in between). Thus, no data mined. This is what the blockchain platform, Ethereum, is made out of.

This disrupts the way we think about the internet, and the idea was coined by a 19-year-old. 

Buterin co-founded Bitcoin Magazine in 2011, which he wrote for until 2014. A noted fan of Bitcoin, Buterin set out to improve the cryptocurrency. According to Nathanial Popper of the New York Times, “the most basic aim of Ethereum was to make it possible to program binding agreements into the blockchain—the smart contract concept. Two people, for instance, could program a bet on a sports game directly into the Ethereum blockchain.” Once an official winner is declared, the money would automatically be allocated to the winner. 

In 2013, Buterin published a white paper advocating for what was just his idea at the time, the blockchain platform known as Ethereum. Venture capitalist Peter Thirl then granted him a $100,000 fellowship, which allowed him to drop out of the University of Waterloo in Toronto, and devote his time completely to his idea, which is now worth more than $43 billion.

It is obvious that Ethereum and Buterin have a bright future ahead of them—and blockchain technology, even more so.

According to Matthew Braga of Canadian Business, “major financial institutions are already showing interest in blockchains.” If companies were to commit to Ethereum, they would become much more democratic. Executives would no longer call the shots, but rather, pieces of secure, man-made code would behave transparently in accordance with the consumer’s wishes.

And they have. In 2017, Popper reported that approximately 30 companies would form the Enterprise Ethereum Alliance. Now, the EEA functions with a global developer community of more than 3,000 contributors. Their mission is, according to the EEA, is to “enable organizations to adopt and use Ethereum technology in their day-to-day business operations.”

Nipping at Bitcoin’s heals, Ethereum holds immense promise.

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Tyson vs. Jones Jr. x Roots of Fight

by Justin Lyons

“Iron” Mike Tyson and Roy “Captain Hook” Jones Jr. will step back into the ring Nov. 28 for an exhibition fight at Staples Center in Los Angeles.

Roots of Fight, the official apparel partner for the match, is getting fans ready with the official Triller Presents Tyson vs. Jones Collection, a collaboration with Triller, an AI-powered video app that will present the fight.

The collection is exclusive to Roots of Fight and includes graphic apparel across five styles on sweatshirts and shirts. It is inspired by the colors of the promotional posters that sport bright yellow, pink and blue.

It also draws inspiration from retro concert tees worn to support for the event, to show off your favorite star or even just to wear around town.

Items in the collection retail at $48 and $80 depending upon the style. It is available by clicking right here.

The match itself features two boxing legends. Tyson, 54, is the former undisputed heavyweight champion of the world while Jones Jr., 51, racked up 66 wins in his career and held belts in four different weight classes.

Tyson is one of the most well-known and feared fighters in the history of boxing. He opened his career with 37 consecutive wins and finished at 50-6. His last professional fight was June 11, 2005.

After retiring as one of the most recognizable faces on the planet, Tyson’s stock rose as a pop culture icon, appearing in television and film, including as the lead of “Mike Tyson Mysteries,” an animated series that sees the heavyweight champ solving Scooby-Doo-like mysteries.

The fight is available on Pay-Per-View by clicking right here. It will begin at 9 p.m. EST and cost $49.99.

While Tyson vs. Jones Jr. is the main event, Jake Paul vs. Nate Robinson, Badou Jack vs. Blake McKernan and Viddal Riley vs. Rashad Coulter are also part of the main card.

Jamaine Ortiz vs. Nahir Albright, Irvin Gonzalez vs. Edward Vazquez and Juiseppe Cusumano vs. Nick Jones will be preliminary fights.

You can learn more about Roots of Fight by clicking right here. You can also follow them on Twitter and Instagram.