Posts tagged with "Xfinity"

sports illustration by Allison Christensen for use by 360 Magazine

Xfinity Olympic Games Ad

While the world prepares for what may be the most meaningful Olympic Games in recent history, Xfinity– the Comcast brand providing internet, video distribution, wireless and electronic home security services for Team USA (and for Team USA in 2022, 2024, 2026 and 2028)– will release an ad called “The Song.” This ad will air nationally tomorrow ahead of the opening ceremonies and continue through August 8. The ad – which was released earlier this month in select markets and digitally –takes the timeless tradition of the Olympic Anthem “Bugler’s Dream” and features people from all walks of life humming the iconic seven notes in E-flat major: BUM—BUM—ba-ba-ba-BAH-BAH!

To extend the campaign and spark pride and support for Team USA, Xfinity today launched the #XfinityFanthem Challenge which invites consumers to sing, hum, perform and play their own renditions of “Bugler’s Dream” via TikTok. Olympic Swimmer Brad Snyder, Winter Olympian Brianna Decker, NASCAR Driver Kevin Harvick, E-Sports star Bugha, TikTok Creators Luna the Pittie, Cole Brown, the Philadelphia Eagles Dance Teamthe Philly Phanatic and more have partnered with Xfinity to create content and share their take on the song at #XfinityFanthem starting later today.

Listen to “The Song” HERE.

Watch the #XfinityFanthem compilation HERE.

“The Song” and #XfinityFanthem was created with support from advertising agency 72andSunny.

Film Premiere illustration by Heather Skovlund for 360 Magazine

Twenty Pearls Premiere

COMCAST ANNOUNCES EXCLUSIVE PREMIERE OF
TWENTY PEARLS – A DOCUMENTARY EXAMINING THE STORIED HISTORY OF ALPHA KAPPA ALPHA SORORITY, INCORPORATED – ON ITS NEWLY LAUNCHED BLACK EXPERIENCE ON XFINITY CHANNEL

Comcast NBCUniversal is excited to announce the exclusive premiere of the documentary film “Twenty Pearls: The Story of Alpha Kappa Alpha Sorority, Incorporated”, arriving Friday, March 26 on its newly launched Black Experience on Xfinity Channel, available on X1, Flex, and on-the-go with the Xfinity Stream app.

From award-winning filmmaker Deborah Riley Draper, produced by Coffee Bluff Pictures, and narrated by Phylicia Rashād, Twenty Pearls closely examines the founding and legacy of the first Black sorority, Alpha Kappa Alpha Sorority, Incorporated, which is now regarded as one of the most significant and influential Black organizations in historyThe documentary tells a powerful story of sisterhood. In 1908, nine Black women enrolled at Howard University made one decision that would change the course of history. These college students created Alpha Kappa Alpha Sorority, Incorporated. For over 113 years, the sorority has influenced many of the most famous watershed moments in history.

Through narration, interviews, and rarely seen archival materials, the audience will see the sorority’s impact on World War II, NASA, Civil Rights, Women’s Rights, and Historically Black Colleges and Universities (HBCUs) culminating in the historic election of America’s first Black and South Asian woman Vice President. Twenty Pearls features interviews with members of the sorority including Vice President Kamala HarrisMiss Universe Ireland 2019 Fionnghuala O’ReillySmithsonian Secretary Lonnie Bunch III, Anna Eleanor Roosevelt Fierst, great-granddaughter of First Lady Eleanor Roosevelt, International President and CEO of Alpha Kappa Alpha Sorority, Incorporated Dr. Glenda Glover and many more.

 
Watch the Twenty Pearls trailer hereTrailer
 

“This is an extraordinary time to look back at our past to serve our future,” added filmmaker Deborah Riley Draper. “A future where Black women are centered. Helming this documentary love letter to the founders of Alpha Kappa Alpha, the generations of women that followed in their footsteps, and to all Black women everywhere is an honor. This is an important history for all of us to know and understand.”

“We’re thrilled to work with award-winning filmmaker, Deborah Riley Draper, and Alpha Kappa Alpha Sorority to bring this exclusive premiere to the Black Experience on Xfinity channel, furthering our company-wide mission of investing in and showcasing authentic Black stories and culture,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services. “We launched this channel to help facilitate the discovery of stories like Twenty Pearls while providing a platform for emerging Black content creators.”

“Telling our own story is essential to preserving our history and uplifting the culture,” said Alpha Kappa Alpha International President and CEO Dr. Glenda Glover. “Alpha Kappa Alpha Sorority, Incorporated’s remarkable 113-year journey which began on the campus of Howard University is punctuated by stories of history makers, ceiling breakers, public servants, and ordinary women who have changed the course of American history.  Through this beautifully written and narrated odyssey, this film highlights in undeniable ways the vision, courage, tenacity, determination, and power of Black women while putting to bed the age-old questions about the relevance of Historically Black Colleges and Universities and the Divine Nine sororities and fraternities.”

Black Experience on Xfinity is a first-of-its-kind destination of Black entertainment, movies, TV shows, news, and more. It features high-quality content from many of Xfinity’s existing network partners, at no additional cost, while investing millions of dollars in fostering and showcasing emerging Black content creators. The channel is the only one of its kind endorsed by the African American Film Critics Association (AAFCA), the world’s largest group of Black film critics that gives annual awards for excellence in film and television. Available at home on Xfinity X1 and Flex, and on-the-go with the Xfinity Stream app, the Black Experience on Xfinity will entertain, educate and uplift, featuring Black actors, writers, producers and directors. At home, Xfinity subscribers can visit channel 1622 or simply say “Black Experience” into the Voice Remote to instantly enjoy the ultimate in Black storytelling.

Visit Xfinity to learn more about the Black Experience on Xfinity and other Black programming available on X1, Flex, and the Xfinity Stream app. Visit Alpha Kappa Alpha Sorority, Incorporated to learn more about Twenty Pearls, which premieres on March 26 on Xfinity and is free for subscribers, and will be available nationwide, on-demand, starting on March 30, 2021.

Comcast Announces Agreements With AFRO And CLEO TV

Comcast Corporation today announced it has selected two new African American majority owned independent networks to be broadly distributed on Comcast Cable systems beginning in January 2019.  After a thorough evaluation of dozens of proposals, Comcast selected AFRO and CLEO TV, both of which will provide quality entertainment that highlights and features TV and movie content about African American and black communities.

“The offerings from both AFRO and CLEO TV serve as an excellent complement to the growing catalog of programming choices we offer about global black communities,” said Keesha Boyd, Executive Director, Multicultural Products at Comcast Cable. “We remain committed to delivering a wide array of programming by partnering with independent networks, such as the two we’re announcing today, to better serve our increasingly diverse customer base.”

AFRO, a channel from Afrotainment, is a 24-hour polycultural black network mainly broadcasting top-rated Nollywood and black movies, dramas, sitcoms, music, talk, and late night comedy shows.

“We are excited to bring AFRO’s live content and growing on demand catalog of more than 300 hours of original programming to millions of Xfinity customers. Comcast’s selection of AFRO, which is a recognition of the rich diversity in black content and culture, solidifies our position as a leader in polycultural black home entertainment in North America,” said Yves Bollanga, Founder and CEO of Afrotainment.

CLEO TV is a lifestyle and entertainment network targeting Millennial and Gen X women of color.  Derived from the name Cleopatra, one of the most powerful, trendsetting, rule-breaking and iconic women in history, CLEO TV will offer quality content that defies negative and cultural stereotypes of today’s modern women.  The network promises a unique and diverse offering of short-form and long-form content including travel, home design, cooking, talk shows, movies, docu-series, sitcoms and much more.

“We’re at a pivotal moment in history where women are making a huge impact in our society and culture, especially women of color,” said Michelle Rice, TV One’s General Manager.  “CLEO TV will offer a diverse mix of lifestyle and entertainment content through the unique lens of Millennial and young Gen-X women of color, an audience segment that is currently underserved.  CLEO TV will leverage the comprehensive media platform of our parent company Urban One, Inc. which includes digital, television and radio divisions that will each play an integral role in bringing this new network to the marketplace.  We are grateful to Comcast for the tremendous opportunity to elevate new voices in our industry.”

To narrow down the proposals received, the main criteria Comcast considered were: the content of the network; whether the network is fully financed; whether the network’s ownership and/or management group(s) are well established, have relevant experience, and are substantially owned by African Americans; whether the network is already launched and has existing or potential multichannel video programming distributor (MVPD) distribution; price; and whether the network and its potential carriage provide value to Comcast and its customers.

AFRO and CLEO TV will join over 100 diverse networks available across Xfinity platforms, which offered over 14,000 hours of diverse on demand and online programming in 2017. In 2011, as part of Comcast’s commitments made in connection with the NBCUniversal transaction, Comcast agreed to launch 10 new independently owned and operated networks by 2019, including eight that are minority-owned or -operated.  Six minority-owned networks have already launched, including BabyFirst Americas (2012), El Rey (2013), Kids Central (2017), and Primo TV (2017) which are primarily Hispanic American owned and operated; and ASPiRE (2012) and REVOLT (2013) which are majority African American owned. AFRO and CLEO TV will be the next two networks to launch as part of this commitment.