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Art by Symara Wilson of 360 for use by 360 Magazine

Seven Mistakes in Your Skin Exfoliation Routine

A good exfoliation routine removes dead skin cells and makes your skin look brighter and smoother. While it is good to exfoliate regularly, many people make mistakes in their routines. Here are seven errors you need to avoid.

  1. You’re Using Products That Aren’t Suitable for Your Skin Type

Everyone has different skin, which means you need to find exfoliating products that work for you. It is a common mistake for people to buy either the least expensive skincare products or the ones that they have seen advertised the most. If you want to get the most out of your exfoliating routine, it is recommended that you seek advice from a professional dermatologist and get products that have been specifically formulated for your skin type. Every person’s complexion is highly unique according to Nava MD, which provides customized treatments for skincare. So, you need to have the right products for your skin type and condition if you want your exfoliation routine to help your skin stay healthy and radiant.

  1. You’re Using Products That Don’t Scrub Well

You need to use products that scrub well and know how to apply them. For instance, too many people press too hard or for too long, which can cause more harm than good. Whether you are using a combination of exfoliation products with loofahs, sonic brushes, or sugar scrubs, you need to ensure they scrub well. So, shop around to find the right combination of products for you or seek advice from a dermatologist.

  1. You’re Using Products That Are Not Properly Balanced

When people make the mistake of not taking their own skin type into account when choosing products for their exfoliation routines, they end up with products that are not balanced properly. The ingredients should be the right ones for your skin and be in the right proportions for your skin’s needs. For instance, alpha hydroxy acids are used in products to improve skin tone and mild areas of discoloration while beta hydroxy acids are best for oily or acne-prone skin. The best option is to go with dermatologically designed products that are customized just for you.

  1. You’re Using Exfoliators That Cause Dryness, Irritation and/or Peeling

This mistake speaks for itself. If you are using exfoliators that cause dryness or irritation, or make your skin peel, it is time to change the exfoliators you use. Exfoliation products are supposed to help you maintain healthy skin and a smooth and bright complexion, so if you find they are always causing irritation, there is little point in using those items. Instead, find the best exfoliators for your skin type.

  1. You’re Using a Product That Doesn’t Properly Target the Root of Your Problem

If you have something like dry skin, oily skin, or acne, you need to find the right exfoliation products and routine for your specific problem. If you are using a product that does not properly target the root of your problem, you will not be able to solve the issue.

  1. You’re Using Exfoliators and Toners in the Wrong Order

There are better exfoliators to go after your problem areas before focusing on the epidermis. It is always best to exfoliate right after a double cleanse to remove debris from pores and help cell turnover. Then follow up with a toner to help balance your skin’s pH levels. Do not make the mistake of using exfoliators and toners in the wrong order.

  1. You’re Not Leaving Enough Time for the Product to Fully Absorb into Your Skin Before You Work on Your Problem Areas

Exfoliation products take time to become fully absorbed by your skin. So, do not make the mistake of rushing your exfoliation routine. Let the product soak into your skin before you work on your problem areas.

sports illustration by Allison Christensen for use by 360 Magazine

Xfinity Olympic Games Ad

While the world prepares for what may be the most meaningful Olympic Games in recent history, Xfinity– the Comcast brand providing internet, video distribution, wireless and electronic home security services for Team USA (and for Team USA in 2022, 2024, 2026 and 2028)– will release an ad called “The Song.” This ad will air nationally tomorrow ahead of the opening ceremonies and continue through August 8. The ad – which was released earlier this month in select markets and digitally –takes the timeless tradition of the Olympic Anthem “Bugler’s Dream” and features people from all walks of life humming the iconic seven notes in E-flat major: BUM—BUM—ba-ba-ba-BAH-BAH!

To extend the campaign and spark pride and support for Team USA, Xfinity today launched the #XfinityFanthem Challenge which invites consumers to sing, hum, perform and play their own renditions of “Bugler’s Dream” via TikTok. Olympic Swimmer Brad Snyder, Winter Olympian Brianna Decker, NASCAR Driver Kevin Harvick, E-Sports star Bugha, TikTok Creators Luna the Pittie, Cole Brown, the Philadelphia Eagles Dance Teamthe Philly Phanatic and more have partnered with Xfinity to create content and share their take on the song at #XfinityFanthem starting later today.

Listen to “The Song” HERE.

Watch the #XfinityFanthem compilation HERE.

“The Song” and #XfinityFanthem was created with support from advertising agency 72andSunny.

LaMelo Ball illustration by Kaelen Felix for 360 magazine

LaMelo Ball Joins PUMA

By Justin Lyons

LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal.

Ball said he’s excited to join the PUMA family as he kicks off his basketball career.

“I believe the brand is the perfect partner for me because PUMA will allow me to just be myself. I want to be 100-percent authentic whether that’s playing basketball or showing off my personal style, and that’s what I want to do with PUMA,” Ball said.

The 6-foot-7-inch guard with elite passing skills opted out of college basketball in favor of professional contracts in Lithuania and Australia.

Adam Petrick, the global director of brand and marketing at PUMA, said Ball is a natural fit for PUMA because of his personal style and his “physical gifts and dynamic play on the court.”

“We are thrilled to add him to our roster of talented athletes, and at just 19 years old, we can’t wait to see his impact on the broader culture surrounding basketball,” Petrick said.

The first collaboration between the young phenom and PUMA will come in the form of a PUMA x LaMelo Ball T-shirt and hoodie set. The set will release Nov. 18, the same day as the 2020 NBA Draft where Ball is expected to go in the top five.

PUMA also intends to blur lines between sports, culture, music and fashion with its approach to the collaboration with Ball, which will likely be seen in the form of shirts, shoes and other apparel.

The partnership will follow PUMA’s “Not From Here” concept, something Ball cooked up himself to represent his unique attitude.

“I don’t know what normal is. I personally chose a different path to achieve my success because that defines who I am,” Ball said. “I know some people think I am mysterious or ‘not from here,’ and I might have to agree. I am someone who likes to be different and consider myself to be one of one. That’s the message I want to share in my upcoming projects with PUMA.”

Ball and PUMA will also join forces to host basketball camps, clothing donations, court refurbishments and more to support programs that encourage young athletes stay active.

With names like RJ Barrett, Kyle Kuzma and Deandre Ayton highlighting the list, Ball is the latest in a line of young talent to join PUMA.

In Ball’s 2019-2020 season as a member of the Illawarra Hawks, he played just 12 games before injuring himself during practice and deciding to leave for the NBA Draft. He averaged 17 points, 6.8 assists and 7.6 rebounds per game.

The Minnesota Timberwolves have the first overall pick in the 2020 NBA Draft after winning the NBA Draft Lottery. The Timberwolves had a 14% chance at landing the first pick, tied for the best odds with the Cleveland Cavaliers and the Golden State Warriors, the team holding the worst record in the league.

With the Timberwolves trading for star guard D’Angelo Russell last season, mock drafts appear to have Minnesota targeting Anthony Edwards, the wing player out of Georgia.

Without a consensus first pick, there is also speculation that Minnesota could trade out of the first pick, opening an opportunity for a team looking for a point guard with passing abilities like Ball’s.

It all remains to be seen the night of the Draft Nov. 18, where one thing is for sure: LaMelo Ball’s name will be called.

Mina Tocalini, 360 Magazine, Burger

Burger King VS McDonald’s

Burger King and McDonald’s are at it again. Burger King Finland places outdoor ads outside its competitors restaurants promising free delivery – if you set your order’s pickup location to a McDonald’s restaurant.

“Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there’s an easy fix”, says Kaisa Kasila, Brand Manager of Burger King.

Burger King turns local McDonald’s into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald’s restaurants free of charge from the 29th of June to the 1st of July.

A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank.

Burger King and McDonald’s have created a global prank war. Earlier this year in Scandinavia Burger King made “The Moldy Whopper” – a small jab at McDonald’s. The experiment wasn’t tasty, but more of a unique way to show how the classic burger is free of artificial preservatives.

And just because nothing is sacred, Burger King has pulled pranks on other franchises as well, like Star Wars.

Follow Burger King: Facebook | Instagram | Twitter | YouTube

Drew Brees Addresses Notorious NFC Championship Call

Today, UNTUCKit, one of the fastest growing retail brands in North America, is releasing their first-ever advertisement starring New Orleans Saints’ quarterback Drew Brees.

In the ad, Brees, an investor and brand ambassador for UNTUCKit calls out the blown call from the end of this past season’s NFC Championship Game. Passing by someone wearing an UNTUCKit shirt, Brees says “At least someone made the right call.”

This represents the first time that Brees has publicly referenced the blown call, which not only cost his team a chance at the big game, but prompted new rule changes this offseason.

The ad debuts today and will appear on TV and online advertising throughout the spring. The full spot featuring Drew Brees can be viewed HERE

Contextual Advertising Report

In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important?

Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for its consumers. The advertisements are selected by an automated system based on the user and the content they enjoy. This approach allows companies to be more specific about the content they distribute and helps them deliver emotionally relevant branded messages.

GumGum recognizes the power of artificial intelligence and contextual advertising. They are dedicated to extracting valuable information from the public and proprietary data sets to implement it for industries across the board. With this knowledge, GumGum with the help of The Drum Studios, decided to conduct a study on contextual advertising. By doing so, GumGum determined the overall growing interest of this type of targeted advertising and why it has become so valuable for businesses.

I wanted to see if you would be interested in connecting with an executive from GumGum to discuss the recent study on contextual advertising. They are also available to discuss the misconceptions of artificial intelligence and contextual advertising. For more information on this study watch, A Walk Down Contextual Lane created by GumGum.