Burger King and McDonald’s are at it again. Burger King Finland places outdoor ads outside its competitors restaurants promising free delivery – if you set your order’s pickup location to a McDonald’s restaurant. “Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less […]
Summers Strategies Wins Three Coveted Telly Awards Honoring Excellence in Video and Advertising National strategic communications and marketing firm Summers Strategies won three coveted Telly Awards for video advertising and social media campaigns on behalf of not-for-profit organizations across the country last year. Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The […]
In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important? Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for […]
The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing. Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon […]
