Posts tagged with "ads"

Mina Tocalini, 360 Magazine, Burger

Burger King VS McDonald’s

Burger King and McDonald’s are at it again. Burger King Finland places outdoor ads outside its competitors restaurants promising free delivery – if you set your order’s pickup location to a McDonald’s restaurant.

“Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there’s an easy fix”, says Kaisa Kasila, Brand Manager of Burger King.

Burger King turns local McDonald’s into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald’s restaurants free of charge from the 29th of June to the 1st of July.

A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank.

Burger King and McDonald’s have created a global prank war. Earlier this year in Scandinavia Burger King made “The Moldy Whopper” – a small jab at McDonald’s. The experiment wasn’t tasty, but more of a unique way to show how the classic burger is free of artificial preservatives.

And just because nothing is sacred, Burger King has pulled pranks on other franchises as well, like Star Wars.

Follow Burger King: Facebook | Instagram | Twitter | YouTube

360 Magazine

TELLY AWARDS

Summers Strategies Wins Three Coveted Telly Awards Honoring Excellence in Video and Advertising

National strategic communications and marketing firm Summers Strategies won three coveted Telly Awards for video advertising and social media campaigns on behalf of not-for-profit organizations across the country last year.

Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.

Summers, a national company with deep roots and offices in suburban Washington, D.C., and Las Vegas, Nevada, received the news this morning.

The awards were for three campaigns representing the diversity of the firm’s clients. They were:

A Silver award for Local TV General-Political Issues/Campaign Advertising for “Virginia’s Superpower,” a 30-second ad on behalf of Energy Foundation promoting clean energy policies. You can watch the ad here.

A Silver award for Social Video Series-Not for Profit for the San Diego-Imperial County International Brotherhood of Electrical Workers Local 569 highlighting the benefits of union membership. Watch the five-part series here.

A Bronze award for Local TV General-Public Interest/Awareness for a 30-second PSA for the New York State Association of Counties highlighting how county workers are the heroes in responding to the coronavirus pandemic. Watch it here.

“These ads and social media videos were held up against some of the biggest names in our industry, so this recognition means a lot to our team,” Jon Summers, president of Summers Strategies, said. “But  beyond that, these awards also make it clear that you don’t need an endless budget to produce content that moves people and delivers results. Since we work with a lot of clients who have limited budgets to drive major changes in the world, that’s important.”

Summers Strategies also won a Bronze award in 2017 for branded content produced for the Brady Campaign to Prevent Gun Violence.

Among the past winners of the Telly Awards are some of the world’s largest and most influential communications companies, including Bloomberg, CBS Interactive, Comcast, Condé Nast, DC Entertainment, Discovery Communications, Disney, ESPN, Fox, HBO, Hearst, Microsoft, MLB, NBC, PBS, The Guardian, The History Channel, Time Warner, Universal, Univision, Viacom and Vice+. View the winners of the 41st Annual Telly Awards winners at www.tellyawards.com/winners.

 

About the Telly Awards

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, Storyhunter, ProductionHub, VR/AR Association, The Wrap and Digiday.

Contextual Advertising Report

In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important?

Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for its consumers. The advertisements are selected by an automated system based on the user and the content they enjoy. This approach allows companies to be more specific about the content they distribute and helps them deliver emotionally relevant branded messages.

GumGum recognizes the power of artificial intelligence and contextual advertising. They are dedicated to extracting valuable information from the public and proprietary data sets to implement it for industries across the board. With this knowledge, GumGum with the help of The Drum Studios, decided to conduct a study on contextual advertising. By doing so, GumGum determined the overall growing interest of this type of targeted advertising and why it has become so valuable for businesses.

I wanted to see if you would be interested in connecting with an executive from GumGum to discuss the recent study on contextual advertising. They are also available to discuss the misconceptions of artificial intelligence and contextual advertising. For more information on this study watch, A Walk Down Contextual Lane created by GumGum.

Facebook’s Upcoming Influencer Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.

Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon brands will be able to search the platform for the audience they want to reach, and have the tool point them in the direction of creators that fit the bill.

The Branded Collabs Manager platform can transparently break down a creator’s audience demographics and industry-specific parameters, ranging from geographical areas to interests to home ownership status.

The plans confirm that the industry is continuing its march towards increasingly targeted and individualized advertising—with ad revenues migrating from mass media to digitally programmatic to influencer marketing. It also signals an increased value placed on ads that are not only highly targeted, but also embedded in content that audiences actually want to engage with.

While the tool is only launching on Facebook at the moment, it’s a first step towards incorporating such tools and metrics from other platforms, most notably Facebook-owned Instagram, which is the social media network of choice for most creators.

The move also signals Facebook’s acknowledgement of the importance of influencer marketing on the future sustainability of the platform itself. After all, if creators believe they can earn more money on other platforms, they would gradually migrate elsewhere, taking their audiences with them.

The Branded Collabs Manager search engine, coupled with Facebook’s recently launched Creator App, demonstrates a clear commitment to the huge potential of creators and the future of influencer marketing. Not only will influencer marketing help the company keep content creators on its platform, but also improve the experience for users by serving them with more engaging ads.

This is an exciting opportunity this presents to the community of creators and marketing partners. Facebook’s new tool will significantly improve the discovery process, making it easier for brands to find creators that meet their needs and fit their brand messaging. At the same time, their push towards more influencer marketing on the platform will only increase the value of the relationships brands have with individual creators, and the collaborations that result.

Unlike traditional ad targeting, finding the right audience and the right avenue to engage them is only one part of the equation. The next vital step is building a relationship that can result in strong, mutually beneficial content partnerships between creators and marketing partners.

Less than five years ago, content marketing was considered by many to be a niche industry. With the world’s largest social media platform jumping in on it, it’s hard to deny that influencer marketing has gone mainstream.