Posts tagged with "McDonald’s"

McDonald’s sponsors K-pop event – the KCON:TACT season 2 premier

Fans can connect virtually with hit group, The Boyz, through a special segment presented by McDonald’s

If you are a K-pop stan, McDonald’s has your back this KCON season as a premier sponsor of the world’s largest celebration of Korean culture and music. Starting today through October 25, fans can experience KCON:TACT season 2, virtually, from their living room (or location of choice).

On Sunday, October 25, fans can watch “Crush Moment with The Boyz,” a special segment sponsored by McDonald’s that will feature the 11-member boy group, a headlining KCON:TACT performer. Over the last couple of weeks via social media, The Boyz invited their loyal fan base, “THE B,” to share the first moment they fell in love with the group. The Boyz will choose the top moments and reenact them during the segment.

“We’re excited to continue our partnership with KCON for the sixth consecutive year, and especially during this time when people’s access to fun and meaningful events and moments are limited and vastly different,” said Elizabeth Campbell, McDonald’s Senior Director of Cultural Engagement. “­We recognize how important K-Pop is to our customers and are proud to continue celebrating this iconic cultural event, and giving fans access to The Boyz.”

McDonald’s has been a long-time sponsor of KCON with pop-ups at both the New York and Los Angeles events. Last year, convention attendees sampled World Famous Fries® and ice cream, met their favorite K-pop idols, and tried their hand at winning branded goodies through retro-style arcade machines. McDonald’s was also the livestream sponsor, bringing the concert directly to fans watching at home.

“We are excited to partner with McDonald’s to connect with our fans virtually, and give them a special moment,” said The Boyz. “We can’t wait for this segment as we know our beloved THE B is going to love it.”

For details about the full 10-day KCON:TACT experience, visit www.kconusa.com. The entire program will be streamed exclusively on Mnet K-Pop (www.youtube.com/mnet) and KCON official YouTube channel (www.youtube.com/kcon).

About McDonald’s USA

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook. www.facebook.com/mcdonalds.

About KCON USA

KCON USA (kconusa.com) is the largest fan festival in North America celebrating Korean culture and music. The convention launched in 2012 with over 10,000 fans attending and has more than doubled annually since to over 158,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2017, the brand further expanded internationally, presenting KCON in Mexico and Australia as well as returning to Japan. KCON has also held events in France, UAE and Thailand.

Travis Scott and McDonald's collaboration illustration by Kaelen Felix for 360 MAGAZINE.

Travis Scott x McDonald’s

By Hannah DiPilato

Hip Hop fans everywhere have been buzzing about Travis Scott’s recent collaboration with McDonald’s that includes both a meal and special merchandise.

The “Travis Scott Meal” is the artist’s go-to McDonald’s order: a quarter pounder with lettuce and bacon, a medium fry, a sprite, and barbecue sauce. The meal costs $6 and is available for dine-in, carry-out, and at the drive-thru. Although this is not an unusual order, fans have been rushing to get the superstars meal of choice.

For those that want the McDonald’s kick without the calories, Scott released an extensive line of McDonald’s x Cactus Jack merchandise. The merch, available on Scott’s website, channels the energy of Scott’s hip hop culture and the classic love for McDonald’s that fans everywhere have in common.

Fans can choose from a variety of clothing such as t-shirts, hoodies, and pants, all of which have a unique Cactus Jack and McDonald’s design. Some clothing pieces display a more subtle love for McDonald’s like a simple McDonald’s logo, while others illustrate a Travis Scott figurine reining over a quarter pounder meal.

For fans that want to display their love for Cactus Jack and McDonald’s in other ways, Scott also dropped accessories and decorations. This includes a variety of rugs, a Cactus Pack blanket, and the McNugget body pillow that has gained a lot of popularity on social media.

This is the first celebrity collaboration McDonald’s has done since 1992 when the company partnered with Michael Jordan. McDonald’s is hoping this celebrity collaboration will boost their sales that are down from the previous year by thirty percent. McDonald’s CEO, Chris Kempczinski, brushed this loss off as a result of the pandemic.

In the announcement of the collaboration made by McDonald’s, Scott explained he “couldn’t be more excited to bring the collaboration to life.” He also expressed how the collaboration is “bringing together two iconic worlds.”

In the same announcement, McDonald’s U.S. Chief Marketing officer Morgan Flatley said “everyone has a favorite McDonald’s meal, no matter who you are.” He also mentioned that the company is “excited to bring the Travis Scott Meal to a McDonald’s near you.”

Scott promoted the collaboration on both his Instagram and Twitter accounts. He included a photo in the drive-thru window flashing a McDonald’s bag and a bedazzled chain, as well as a promotional video featuring an explanation of his order with his classic Travis Scott autotune.

The excitement began on September third when McDonald’s tweeted a cactus and hamburger emoji hinting at a collaboration. Travis then retweeted this tweet with “CACTUS JACK FOR MCDONALD’S” and stimulated excitement within his fanbase.

This promotion will be available until October 4th, but merchandise could be gone sooner. This merchandise channels the nostalgia of McDonald’s from the past while still including the bold energy that is Travis Scott. Whether you’re more of a hip-hop fan or a McDonald’s regular, the extensive merchandise page will give everyone something to choose from. To put it simply, and in the words of Travis Scott, “It’s Lit.”

360 MAGAZINE, ALLISON CHRISTENSEN, ILLUSTRATIONS, APPLE

This Week’s Top Stories

By Cassandra Yany

Here are the some of top stories in beauty, entertainment and tech so far this week:

Apple Announces Sep. 15 Apple Event

Apple announced Tuesday that they will be hosting an event on Wednesday September 15 at 10 am PDT.  The ‘Time Flies’ event will take place virtually from Apple Park, the company’s headquarters in Cupertino, CA. It is speculated that the iPhone 12 and Apple Watch Series 6 will be revealed at the event next week. According to AppleInsider, there is also word of a possible new iPad or Apple Silicon MacBook. 

While some expect the new iPhone to be revealed next week, others say that the announcement will come a few weeks later, due to delays caused by COVID-19. According to The Verge, There will be four iPhone 12 models released this year: two iPhone 12’s that will be sold at a lower price point, and two iPhone Pro’s. These will include a 6.7-inch iPhone Pro, making it the largest iPhone to date. CNET reports that the new model will be the first iPhone to run on 5G. The new Apple Watch will allegedly feature added monitoring blood oxygen levels, updated sleep tracking, and a faster processor.

Selena Gomez launches Rare Beauty, Broken Hearts Gallery to Hit Theaters Friday

This week has been very eventful for artist Selena Gomez. On Thursday Sep. 3, she launched her makeup line Rare Beauty, which shares the same name as her most recent album that was released early this year. The line includes 20 makeup products and accessories, available in a variety of shades and colors. Items can be purchased on the Rare Beauty website, as well as online and in stores at Sephora.

Along with the makeup line, Rare Beauty also established the Rare Impact Fund to support the mental health of the brand’s community, employees and partners. One percent of all sales and funds from partners will go toward increasing access to mental health resources. The brand shared their mission via Instagram “to shape conversations around beauty, self-acceptance, and mental health.”

Broken Hearts Gallery, a film executive produced by Gomez, will be released in theaters on Friday Sep. 10. The movie features actors Dacre Montgomery of “Stranger Things” and Geraldine Viswanathan of “Blockers” (2018) and “Hala” (2019) as the two leads. Gomez took to Instagram on Monday to share a special trailer of the film and encourage those who see it in movie theaters to follow COVID-19 safety guidelines.

These projects come just weeks after the release of Gomez’s collaboration with Blackpink, the virtual premiere of This Is The Year— a film she produced alongside former Disney Channel co-star David Henrie, who directed the film— and the release of her HBO Max show “Selena + Chef.”

McDonald’s x Cactus Jack Collab

McDonald’s launched its collaboration with Travis Scott on Tuesday. The fast food chain has added the “Cactus Jack” meal to their menu for $6. The meal does not come with a Happy Meal toy, but does include a Quarter Pounder with cheese, bacon and lettuce, medium fries with BBQ dipping sauce and a medium Sprite with extra ice— Scott’s go-to order. McDonald’s employees will be sporting new uniforms for the partnership, and the restaurant and rapper have also released merchandise to mark the event. The items are sold on Scott’s website and include t-shirts, sweatshirts, shorts, sweatpants and other accessories and household items containing his name and the restaurant logo.

Travis Scott visited a McDonald’s location in Downey City, CA to celebrate the launch, causing chaos amongst the large crowd, as seen in videos fans posted on Twitter. Scott went live on Instagram to share the experience with his followers. On Wednesday, Scott served customers the meal from the drive-thru window at a McDonald’s in Texas, as seen in a video posted by the TikTok account RAP. As part of the month-long collab, the artist and fast food chain will be exploring ways to support different charities and organizations. The partnership will run until Oct. 4. This is Mcdonald’s first collaboration with a big celebrity since they featured a Michael Jordan-themed meal on their menu in 1992.

Mina Tocalini, 360 Magazine, Burger

Burger King VS McDonald’s

Burger King and McDonald’s are at it again. Burger King Finland places outdoor ads outside its competitors restaurants promising free delivery – if you set your order’s pickup location to a McDonald’s restaurant.

“Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there’s an easy fix”, says Kaisa Kasila, Brand Manager of Burger King.

Burger King turns local McDonald’s into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald’s restaurants free of charge from the 29th of June to the 1st of July.

A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank.

Burger King and McDonald’s have created a global prank war. Earlier this year in Scandinavia Burger King made “The Moldy Whopper” – a small jab at McDonald’s. The experiment wasn’t tasty, but more of a unique way to show how the classic burger is free of artificial preservatives.

And just because nothing is sacred, Burger King has pulled pranks on other franchises as well, like Star Wars.

Follow Burger King: Facebook | Instagram | Twitter | YouTube

Shawn Wasabi × McDonald’s

National Partnership Follows Shawn’s Latest Food-Friendly Hits “SNACK” and “MARBLE TEA”, Collectively Earning Over 1 Million Views on YouTube

Watch Shawn Showcase His Signature Midi Skills in McDonald’s’ New TV Spot – HERE

Asian-American artist, producer and Midi master Shawn Wasabi returns today with his largest brand partnership to date, revealing he’s been tapped as the face of McDonald’s’ 2019 holiday campaign. The 30-second spot features Wasabi sampling McDonald’s new Bacon BBQ Burger and Snickerdoodle McFlurry, combining his love for food with his passion for making sweet beats on the Midi. Watch Shawn’s McDonald’s commercial airing nationwide today, HERE.

The commercial follows his latest two food-centric releases including “SNACK”, the addictive pop hit featuring vocals from Raychel Jay and an appearance from world-class chef Roy Choi, and “MARBLE TEA”, the follow-up track to his multi-million-viewed viral video where he famously produces a track using bubble tea pearls.

In a ‘behind the scenes’ look at the making of his McDonald’s spot, Shawn says: “This commercial is surrounding one of my favorite times of the year – the holidays. It’s usually a really busy time, you know? You’ve got shows, family events, and friends to get to, but that’s where the Bacon BBQ Burger and Snickerdoodle McFlurry come in. It’s a quick and delicious option that allows me more time to get back to my passion.”

Earlier this year, Shawn joined the FACET Records family, launched by Warner Records in collaboration with leading A&R executive Katie Vinten and globally-renowned songwriter Justin Tranter. Having released two successful tracks on the label since, Shawn shows no signs of slowing down into the New Year, with more new music and unique uploads to come.

Watch Shawn Wasabi’s McDonald’s holiday commercial – HERE

Connect with Shawn Wasabi
YouTube | Facebook | Instagram | Twitter | Spotify | SoundCloud

McDonald’s accepts petition

Food activist and New York Times bestselling author Kathy Freston, who has led a national campaign for McDonald’s to add a plant-based burger to its menu, threw a massive party outside of McDonald’s headquarters in Chicago this afternoon, bringing 220,000 signatures from her Change.org petition calling for a vegan burger directly to McDonald’s. The petition delivery was accompanied by a carnival-like atmosphere, including Impossible Whopper taste tests, a Vegan Hamburglar, a balloon installation and more.

“We celebrated outside McDonald’s today to send the exact message that McDonald’s CEO said he wanted to hear: that customers were interested in a plant-based burger,” said Freston, who has been pushing McDonald’s for a plant-based burger for years. “Fast-food companies are adding plant-based options seemingly every week. How much more demand does McDonald’s need to hear before they listen to customers?”

Representatives from McDonald’s accepted petition starter Kathy Freston’s petition delivery today, but their Vice President of Global Communications, Michael Gonda, made this statement in response to the event: “As a customer obsessed, modern and progressive burger company, we’re committed to offering a variety of menu choices. That often starts by listening to customers to understand changing trends and evolving tastes—so any and all feedback is appreciated.”

“If feedback is what McDonald’s wants, feedback is what McDonald’s is going to continue to get,” said Tegan Gregory, Senior Campaigner at Change.org, the online petition platform where more than 220,000 people have signed a petition for McDonald’s to add a plant-based burger. “This petition is one of the largest food petitions in Change.org history, and even though McDonald’s refused to meet with activists today, they’re not going to be able to ignore the continuing demand for meat alternatives. Burger King, White Castle, Del Taco, Tim Horton’s and more are listening to customer demand, which is leaving everyone asking why McDonald’s is behind the curve.”

A recent study by GlobalData found that 70 percent of global consumers are lowering their meat intake or avoiding it altogether. Barclays predicts the market for meat substitutes could soar to US $140 billion over the next decade.

Colonel Sanders The Muse For Iconic Designer

 

Kentucky Fried Chicken® has collaborated with iconic fashion designer (and KFC fan) NIGO to create a one-of-a-kind collection of quality fried chicken streetwear for the fashionable, finger lickin’ hypebeasts of the world.

As a fan of Colonel Sanders and the iconic KFC brand, Hypemaker, Hypebeast LTD’s global creative studio, worked alongside NIGO to help combine his passion for the brand and streetwear to create the Human Made x KFC Capsule Collection, a KFC twist on NIGO’s Human Made brand inspired by Americana and workwear style.

For design inspiration, NIGO visited the KFC headquarters in Louisville Kentucky, spent time at the Colonel Sanders Museum, in the KFC archives and in the kitchen learning to make the Colonel’s world famous fried chicken.

“When we heard of NIGO’s obsession with Colonel Sanders, we had to invite him for a rare tour of the Colonel’s personal archives to help inspire him,” said Steve Kelly, Director of Media and Digital Marketing. “We’re humbled to work alongside both Hypemaker and NIGO in debuting this collection and are proud to have been a small part of his creative process.”

With his entrepreneurial spirit and world-famous designs, NIGO was the perfect designer to curate KFC’s streetwear debut with a fashion line that would make the World’s Most Famous Fried Chicken Salesman, Colonel Sanders, proud.

The Human Made x KFC Capsule Collection includes a Colonel shop jacket, 70s style racing jacket, hoodies, t-shirts and more ranging from $20 to $375.

Fans will be able to purchase Human Made x KFC Capsule Collection items at a pop-up shopping experience on Friday, Nov. 16, at a KFC restaurant in Manhattan (242 E. 14th Street, New York, NY 10003). NIGO will make an appearance at the opening of the pop-up.

For those unable to make it to the shopping experience, a limited number of items will also be available on HBX.com on November 23, just in time for Black Friday, while supplies lasts. The collection will also be available at the Human Made store in Tokyo starting November 23.

360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

ComplexCon Day-2

The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.

Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.

To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.

SUV, Cadillac, xt4, complexcon, 360 MAGAZINE

DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.

Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.

Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.

Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.

As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.

Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.

Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.

GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.

Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.

Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.

Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.

At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.

More on ComplexCon

TV ONE SPONSORS NAACP IMAGE AWARDS

TV One is joining forces with a distinguished team of sponsors supporting the 49th NAACP Image Awards: Red Carpet Live! pre-show on Monday, Jan. 15 at 8.00 p.m. ET/7:00 p.m. CT. and the subsequent live telecast of the 49th NAACP Image Awards onTV One at 9 p.m. ET8 p.m. CT. Sponsors include Ford Motor Company, AT&T, American Family Insurance, Black Radiance, Curls, Disney Pictures, McDonald’s, Walmart and Toyota.

 

“As we recognize black achievement on a day as auspicious as the Martin Luther King, Jr. holiday, TV One is proud to partner with a dynamic group of companies which understand the importance of representing the dream within their communities and across the nation,” says Rahsan-Rahsan Lindsay, TV One EVP of Ad Sales and Marketing.

For the fifth consecutive year, TV One is the television home for the nation’s oldest and largest civil rights organization’s award show, the 49th NAACP Image Awards hosted by Golden Globe-nominated actor Anthony Anderson.

Additionally, actor and TV personality Terrence J (Think Like A Man) will return to host and serve as one of the producers for the 1-hour live TV One Red Carpet Special with correspondent Tanika Ray (Extra) and chat with the stars as they grace the carpet at the Pasadena Civic Auditorium.  The telecast will feature the latest, fully loaded Toyota Camry on the carpet. Toyota will also present the digital red carpet promotional category on HelloBeautiful.com. Following the arrivals, special guests will indulge on festive fair in the Walmart VIP Gold Room, complete with food, drinks and photographs to capture the occasion.

Ford Motor Company returns as the lead telecast sponsor to present the Backstage Pass, hosted by celebrity influencer Tai Beauchamp and comedian/actor/producer Chris Spencer. The in-show segments offer exclusive interviews with award presenters and winners throughout the night. Ford will also sponsor the Entertainer of the Year Award category, which boasts a tight field of nominees including Chadwick Boseman, Ava DuVernay, Bruno Mars, Issa Rae, Chance The Rapper and Jay-Z.

McDonald’s has signed on as sponsor of the newly created “Music Makes A Difference Honor,” which recognizes exceptional individuals whose work and foundations strive to create a force of development, change and inspiration in the lives of our communities.   The recipient is to be announced. Also, McDonald’s will sponsor the digital music recording promotional category as featured on HelloBeautiful.com.

AT&T’s sponsorship of the Countdown Clock during the red carpet special will help build anticipation leading up to the live broadcast of the Awards show, while their support of the TV One after party with show participants, winners and other special guests will help continue the celebration after the last trophy is awarded.

American Family Insurance and Black Radiance Curls will sponsor the first-ever NAACP Image Awards Red Carpet Fan Zone, where 100 lucky fans can watch their favorite stars walk the red carpet as well as experience all the glitz and glamour of the celebrity arrivals. Disney Pictures will build excitement for their new films A Wrinkle In Time and Black Panther with exclusive content from the upcoming releases during the telecast.  Beauty brand Black Radiance Curls will also sponsor activations on-site during the Red Carpet Live! pre-show.

The NAACP Image Awards honors individuals or groups who promote social justice through creative endeavors and celebrates the accomplishments of people of color in the fields of television, music, literature and film.  For the first time in its award show history, the public was invited to vote for their favorite nominees in 36 categories, which is certain to make for an even more meaningful win for this year’s honorees.

“For the first time in our history, voting for the 49th NAACP Image Awards was open to the public,” said Derrick Johnson, NAACP President and CEO. “Through our Hollywood Bureau, the NAACP fights for diversity and inclusivity in front of and behind the lens. Engaging the public in the selection of the Image Awards winners is a natural extension of that mission. I am thrilled but not surprised that more than a million individual votes were cast for nominees in 36 categories. We look forward to celebrating the winners they selected on January 15th.”

TV One will drive conversation around MLK Jr. Day and the 49th NAACP Image Awards by encouraging its social audience to share how they ‘REPRESENT’ Martin Luther King Jr.’s dream today. Nominees, celebrities, influencers, notable dignitaries and the social community will use the hash tag #RepresentTheDream to create an emotional and powerful campaign that will remind viewers of the power of “The Dream.” Viewers can find each thought-provoking #RepresentTheDream testimonial on www.TVOne.tv/ImageAwards or on Instagram during the Red Carpet Live! pre-show.

For all information and latest news, please visit the official 49th NAACP Image Awards website at http://www.naacpimageawards.net. Viewers can also join the conversation on TV One’supcoming live telecast of the 49th NAACP Image Awards by visiting www.tvone.tv/imageawards and connecting via social media on TwitterInstagram and Facebook (@tvonetv) using the hash tags #ImageAwards and #RepresentTheDream.