Posts tagged with "analytics"

statistics illustration via Maria Soloman for use by 360 Magazine

Seven tips that will ensure your website’s calls-to-action get results 

Offering high-quality products or services is great, but it’s not always enough to make a sale. You also need to ensure you have strong calls-to-actions (CTAs) on your website. 

These are words or phrases, often presented on a button, that tell your customers what to do next. Sometimes, people just need a little bit of a push! 

In this article, we’re going to show you how to optimize your website’s CTAs so you can make more sales. 

Make sure your calls-to-action are bright and bold 

The design of your CTAs is just as important as the wording! You don’t want them to blend in, or readers might not spot them. So, you need to put some thought into how you can make them stand out. 

Typically, CTAs are presented on a clickable button. When choosing the color of yours, try to pick a hue that fits in with your branding, but that will still stand out against the background it’s on. Make sure the button is big enough, too — it should be one of the first page elements people are drawn to when they land on your website. 

Let’s take a look at a few examples for inspiration.

Paramount Plus, a new TV and movie streaming service, has a bright and bold CTA right on their homepage. 

There are two things in particular that stand out: first, the copy says TRY IT FREE. Because Paramount Plus is so new, it’s important that they reel in customers this way — after all, there are a lot of streaming services out there, so people will want to try before they buy. Additionally, the color of the button is a bright and clear blue. Not only does this color work with the company’s branding, but the blue also contrasts well against Spongebob’s yellow, making it even more eye-catching. 

KiwiCo, a kid’s craft subscription service, has a stand-out CTA right on their homepage as well. 

They’ve used a bright and bold green color to ensure their CTA button stands out against the grey background, and they’ve also added a fun light bulb icon that draws the eye. Not only does this help the call-to-action to stand out, but it could also spark a website visitor’s imagination and convince them to click through to “get a crate”. 

Think about how you could ensure your CTAs stand out on your website. What colors would work well, and are there any fun icons you could add for some extra interest? 

Stir up a sense of urgency 

If you create a sense of urgency with your CTAs, you can make your consumers feel like they’ll miss out if they don’t act now. This can lead to more people taking the action you’re looking for right away.

You can help create a sense of urgency with timers that outline when a particular promotion will end, or how much stock you have left, for instance. Let’s take a look at an example of a business that uses this tactic well.

For instance, Amazon likes to let people know when stock of a particular product is running low. They’ll then tell you to “order soon” to avoid missing out on the items you need.

This is a powerful technique that could provide a sense of uncertainty that will be just enough to push people into making a purchase. They even have two different buttons customers can press — one of which says “buy now”, which increases the feeling of urgency. Amazon is the biggest online retailer in the world, so this is clearly a tactic that has served them well. 

Play on your website visitors’ FOMO 

Similarly, fear of missing out, or FOMO, can be a very effective motivator. So, it’s worth playing on this with your calls-to-action. Make your readers feel like people just like them have taken your desired action and are better off because of it!

To provide you with some inspiration for your own CTAs, let’s take a look at a company that does a great job of stirring up a sense of FOMO with theirs. 

Venngage, a company that specializes in helping people to create infographics, makes sure to instil the fear of missing out in their audience in their guide to what infographics are.

Within their article, they promote a webinar they’ll be hosting on the topic, and urge people to “SAVE MY SPOT”. This creates a sense of scarcity, and encourages people to act fast to avoid missing out. Plus, the CTA is presented on a bright green button, which really helps it to stand out. 

If you’re hosting an event or promoting a limited edition product, make sure you make it clear to people that they could miss out if they don’t buy their ticket or item right now. It could just be enough to boost your conversions. 

Provide different calls-to-action for different people

Different people who visit your site might be at different stages of the buying journey. This means it can often be helpful to have different CTAs that correspond to these different stages. For example, you might want to encourage one person to make a purchase, but direct someone else towards giving you a call to get more information about what you do. 

Let’s take a look at some businesses that use this tactic well. 

For instance, you’ll find several different CTAs on Loganix’s link building services page. At the very top of the page, you’ll see a button that urges people to “get started” — this is great for people who have already decided that they would like some help with their link building and that Loganix is their company of choice.

However, people who scroll down the page to find more information will also find a range of other CTAs, such as “learn more” and “read more testimonials”. These target people who aren’t quite sure about this service or want to know more about the company in general. 

This approach is particularly effective for a service-based organization like Loganix. They’re providing something slightly more abstract than a physical product, so people looking to spend money with the business might need more convincing. These different CTAs are sure to point them in the right direction. 

Similarly, Best Value Schools have multiple CTAs on their homepage. The website helps prospective students to choose the next step in their education and career, which is always going to be a huge decision. So, they have different calls-to-action to attract people at different stages in their journey. 

They have options to “find your school”, “view all resources”, “view all rankings”, and more. Think about all of the different types of people who could be browsing this website. “Find your school” targets people who already know what kind of path they want to pursue, while the CTAs that urge people to find more information are more suited to people who are earlier in their journey, and who might not even be sure that higher education is for them. There’s a CTA for everyone. 

Consider who’s likely to land on your website, and what they might need in their current stage of the buyer journey. Do they want to make a purchase straight off the bat, or will they need more information? You should add CTAs that cater to everyone. 

Make it very obvious if you’re offering a freebie

If you’re creating a CTA to promote something that won’t require your website visitors to spend any money, be sure to make that very clear. This can work well for free templates, free trials, free consultations, and the like. 

Keep in mind that offering something for free is also a great marketing strategy in general. It shows people what you do, and is likely to lead to them spending money with you in the future.

To provide you with some inspiration, let’s take a look at companies that incorporate freebies into their marketing and CTAs well.

For instance, Bay Property Management Group, a real estate management company with multiple locations across the east coast, promotes their free property management analysis on their Philadelphia location page. 

You can clearly see where you need to click to get a free property management analysis, as the bright blue CTA button really stands out! Just above their freebie call-to-action, they also outline the benefits of clicking through — doing so will help prospective to find their ideal tenants without breaking the bank.

The company is offering a very valuable service for free, and they’ve made that very clear with their CTA. This is sure to lead to a lot of click-throughs and could drive a lot of future business for the company. 

SocialPilot does something similar partway through their guide to Facebook analytics tools.

They provide their own social media platform so, along with outlining the pros and cons of all the different tools out there, they’ve mentioned and promoted their own. Not only that, but they’ve also encouraged people to try it for free.

The bright blue banner really makes this CTA stand out, and they’ve made it very clear that trying out their tool won’t cost the user anything. They’ve mentioned “free” twice and even clarified that they won’t take your credit card details, so you won’t be stung if you forget to cancel at the end of your free trial. This is sure to convince a lot of people to give it a go and could lead to a lot more sales for the company. 

Could you offer something valuable to your prospective customers for free? If so, make it very clear that engaging won’t cost them anything, and it could actually boost your bottom line in the long run. 

Lead with a strong verb 

The whole point of a call-to-action is to convince someone to do something — that means you should always lead with a strong verb. Words and phrases like “sign up” and “submit” might do the job, but they aren’t very powerful, so you’ll want to go with something stronger for the best results. 

Here are some examples of CTAs with strong verbs that you could use: 

  • Download now
  • Get started
  • Create your account
  • Explore now
  • Discover more
  • Schedule an appointment

All of these CTAs are clear, convincing, and make it very obvious what you prospective customers should do next. 

Inject some personality into your calls-to-action 

You want your prospective customers to engage with your CTAs, and injecting them with your personality can really help. To start, you should identify your brand voice, if you haven’t already.

Consider how you want to address your customers, first and foremost. Are you professional? Funny? Playful? Inspirational? Think about who your audience is and how you want to relate to and communicate with them.

Let’s take a look at a few examples of businesses that do a great job of incorporating their brand voice into their CTAs for the best results. 

For example, Express, a clothing retailer, does this well on their homepage. 

When you first visit their site, you’re presented with a banner that urges you to “join the TikTok challenge”. They’re trying to get their customers to post about their lives post-pandemic, and want them to share their outfits (which are hopefully from Express). This CTA wouldn’t work for every business, but it’s effective for Express, which is a young and savvy clothing brand with an audience that is immersed in the online world. This shows the company is engaging, boundary-pushing, and adventurous, which increases the chance of their ideal customers clicking through and jumping on board with their challenge. 

There’s also plenty of personality in the CTAs that the luxury vodka brand Grey Goose uses on its homepage.

One of their most interesting examples is “uncork the truth”. This phrase suggests a few different things about Grey Goose’s personality. First, using a word like “uncork” is fun and relevant, as they are an alcohol distiller. Second, the phrasing shows that they want to be transparent in how they make their products and what ingredients they use. Consider if you can use a similar play on words in your own CTAs to show off your brand personality.

Summary

Your CTAs are some of the most important aspects of your website! To get people to do what you want them to do, you have to give them an extra push. In this article, we outlined seven different ways to enhance your CTAs, including using your brand personality, improving your design, using strong verbs, and more. There’s work to be done — get to it!

Author bio & headshot

Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog. 

Adam Steele is COO and co-founder of Loganix image for use by 360 magazine
statistics illustration via Maria Soloman for use by 360 Magazine

BoldData’s Sushi Restaurant Statistics

Growth of Sushi Restaurants Comes to Halt

Tomorrow is International Sushi Day, a day in honor of the popular rice dish from Japan. The latest statistics from BoldData show that the number of sushi restaurants in America has nearly doubled in the last 10 years. However, the growth seems to have come to a halt.

Is Sushi Hype Over?

Craving Sushi? There are currently 18,944 sushi restaurants in The United States. An increase of 57% compared to 2011. In 2011, there were 11,939 sushi shops. 2017 was an especially good year for the Japanese snack, as there was an increase of 1,868 sushi shops (12%). 2018 seems to be a tipping point for the popularity of sushi–after this year, the growth of sushi restaurants slows down. In 2021, there has been a decrease of 311 sushi restaurants– a decrease in the US’ sushi restaurant growth for the first time.

First Sushi Shop in L.A.

In 1966, Kawafuku Restaurant, based in Little Tokyo in Los Angeles, was the first real sushi restaurant in the Unites States. By the late 1960s, the Japanese dish had become trendy, and new sushi restaurants were opening up all across the city. In the year 1970, the US hit 50 sushi shops. Nowadays, L.A. is still the sushi place to be, with a staggering 833 sushi shops. New York is also a good place to satisfy your sushi cravings with 467 restaurants–a growth of 72% compared to 2011.

Japan 1st, US 2nd

It’s not a surprise that Japan is home to the highest number of sushi restaurants: 42,897. USA comes in second with 18,944 sushi shops. Canada completes the top 3 with 2,529 sushi restaurants. Canada, UK and Germany are the only countries in which the number of sushi restaurants is still growing.

BoldData’s complete report can be read HERE. This report is based on BoldData’s worldwide restaurant database.

About BoldData:

We are data experts with a highly accurate database of 287+ million companies worldwide. With our data have helped 2.000+ companies with analytics, research and CRM. Our data is being used by renowned research companies such as Statista. As well by FMCG companies such as Heineken, P&G, Danone and UberEats.

Analysis for use by 360 Magazine

Health and Wellness Company Plexus Contributes Greatly to the Economy

A new independent study by the L. Seidman Research Institute at Arizona State University shows Plexus Worldwide (Plexus®), a leading health and wellness company, had an estimated $128.5 million gross domestic product (GDP) economic impact in Arizona and more than $1.1 billion GDP impact on the U.S. economy in 2020. The study analyzed the scope and scale of Plexus’ economic impact and investment across the U.S., Canada, Australia, and Mexico.

“The purpose of this study was to measure the economic impact of Plexus’ U.S. operations in the state of Arizona and in each market where the company does business including Canada, Mexico, Australia, and New Zealand in 2020,” said Dennis Hoffman, Director of the L. William Seidman Research Institute at the W. P. Carey School of Business at Arizona State University. “Our findings show the tremendous impact that Plexus has had, including a $1.15 billion economic impact on the global GDP and more than $128.5 million economic impact in the local Arizona community.”

Highlights of the 2020 economic impact study include:

  • $1.15 billion GDP impact on the global economy
  • $1.1 billion GDP impact on the U.S. economy
  • $128.5 million GDP impact on the state of Arizona
  • $791.6 million in U.S. labor income
  • 8,593 U.S. jobs supported
  • $26.8 million in sales tax revenues to state and local governments, responsible for $59.1 million GDP, 619 jobs, and $41.9 million labor income in the U.S. economy.

“Everyday Arizonans deserve opportunities to build better lives for themselves and their families. As Arizona’s senior senator, I’ll continue supporting economic opportunities helping Arizonans grow and thrive in their own direction. I look forward to working with our business leaders and independent business owners as we continue to expand jobs and fuel economic recovery,” said Senator Kyrsten Sinema.

Plexus is dedicated to changing lives and promoting health, wellness, and success. “Our products, team members, and Ambassadors are the foundation of these goals, which is why we are committed to the highest standards of quality,” said Tarl Robinson, CEO and Founder of Plexus. “Thanks to our hardworking leaders and employees, and in a year like no other, Plexus was able to grow and have a real impact on economies at the local, national, and global communities where we operate.”

This study demonstrates that Plexus is a major economic driver, contributing millions to the U.S. economy, including $95 million in labor income statewide. “In 2020 alone, Plexus supported more than 9,000 jobs worldwide, with a total of $821.6 million in total earnings for our employees and hundreds of thousands of Ambassadors, who serve as independent business owners,” said Kim Drabik, Senior Director of Corporate Affairs at Plexus.*

Plexus, a privately held company was established 13-years ago in Arizona, has more than 400 employees at its Scottsdale headquarters, which consists of a 73,000 square foot office building and 28,000 square foot warehouse. In 2020, Plexus welcomed more the 462,000 new Ambassadors and customers, growing the number of Ambassadors receiving monthly income by 23%. 

About Plexus Worldwide

Plexus Worldwide, LLC, is a leading health and happiness company featuring health and wellness products that enable people to improve their lives and well-being. With hundreds of thousands of independent business owners (“Ambassadors”) worldwide, Plexus is among the top 30 largest direct sales companies globally according to Direct Selling News. The combination of Plexus products and opportunities help individuals to meet their health-wellness and financial goals.

Fast food article illustration by Heather Skovlund for 360 MAGAZINE

KFC DIGITAL SALES INCREASE

KFC Owner Yum Brands Reports Digital Sales of $17 Billion in 2020, Up By 45% YoY

Despite the blow of pandemic restrictions in 2020, Yum Brands’ earnings for the year topped analysts’ estimates.

According to the research data analyzed and published by Stock Apps, the company’s Q4 2020 revenue grew by 3% year-over-year (YoY) to $1.74 billion, higher than the expected $1.72 billion. For the full year, digital sales rose by 45% to $17 billion.

Based on an NPD Group report, restaurant digital orders in the US shot up by 145% YoY in December 2020. By the end of the year, carry-out accounted for 46% of off-premises orders and drive-thrus got 44%.

US Digital Restaurant Market Sales Rose by 124% in 2020 to $45 Billion

Yum Brands launched a series of initiatives to speed up its digitalization process in 2020. For KFC, a new eCommerce ecosystem streamlined off-premises order handling. As a result, transaction times at the window reduced by 16 seconds in Q4 2020 compared to Q4 2019.

The Habit added curbside pickup, which accounted for 10% of all sales and 50% of mobile sales. Through its Go Mobile ecosystem, Taco Bell saw drive-thru transaction times drop below four minutes. Thanks to these investments, Pizza Hut saw an 18% growth in same-store sales from off-premise channels. Taco Bell reported a 12% digital sales mix while The Habit had a 40% sales mix from its digital platform.

McDonalds also benefitted from a shift to digital, generating $10 billion from online sales across its top six markets in 2020. They accounted for20% of the company’s total annual sales. Chipotle also posted a 177.2% YoY increase in digital sales during Q4 2020, reaching $781.4 million.

According to eMarketer, digital restaurant market sales in the US rose by 123.8% in 2020 to $44.94 billion. In 2021, it is projected to increase by 22.3% to $54.97 billion and in 2022, by16.3% to $63.93 billion.

By 2025, digital sales will account for 54% of limited and quick-service restaurant business according to a study by Incisiv.

The full story, statistics and information can be found here: https://stockapps.com/blog/2021/02/25/kfc-owner-yum-brands-reports-digital-sales-of-1-7-billion-in-2020-up-by-45-yoy/

Cryptograph platform announced by the 360 MAGAZINE.

Pornhub brings back “LifePlan”

Pornhub, the premier online destination for adult entertainment, today announced that it will bring back its popular “LifePlan” subscription – a lifetime membership to its high-definition (HD), on-demand premium subscription service, Pornhub Premium – for Black Friday this year. The LifePlan offering will be available starting on Thursday, November 26th at midnight and run until Tuesday, December 1st at 7:00 a.m. Limited quantities of LifePlan memberships will start at a one-time fee of $200 and, as availability runs out, membership prices will increase by $25 increments up to $500.

Via LifePlan, users will have access to Pornhub Premium, which provides well over 500,000 premium videos that are available in addition to the standard Pornhub library. Additional perks to a Pornhub Premium subscription include an ad-free experience, faster video streaming and access to a wide array of content in full HD, 4K as well as Virtual Reality.

“Thanksgiving is a time to come together and give thanks for all the wonderful things that have happened during the year, but 2020 has been a challenging year, to say the least,” said Corey Price, VP, Pornhub. “No matter what other surprises 2020 throws our way, having Pornhub Premium for life is the best way to guarantee your year has a happy ending.”

Pornhub released a new promotional video for LifePlan, inspired by the need for something to be thankful for at the end of a particularly challenging year. The video was created by Madrid-based creative agency Officer & Gentleman and features families gathered for a festive Thanksgiving dinner but coming up short when it’s time to be thankful for the year that was 2020 – until Pornhub LifePlan enters the picture.

To view the video, please visit: https://youtu.be/HhrCrfDMcQU

For more information on LifePlan and Pornhub’s Black Friday deals, please visit www.pornhub.com/lifeplan or www.pornhubpremium.com/lifeplan.

About Pornhub:
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 13 million videos and over 140 million visitors a day, Pornhub truly is the best adult site in the world. Pornhub has built the largest dedicated membership base in the adult community, averaging over 76 million monthly active members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges.

Talkwalker – Most Loved Brands

No Ordinary Love – From Sirius to Hyatt, New Report Draws Consistent Findings on Sentiment vs. Engagement in Capturing Brand Affection

Who do you love? Consumers clearly have their favorites when it comes to brands and international social media analytics firm Talkwalker has the data to prove the most loved brands on social media. But just because a brand is mentioned more often in social media, doesn’t mean that it will always trend higher in terms of how consumers feel about that brand.

Talkwalker used a quarter billion conversations around 781 brands in 28 different industries to create its Brand Love Story 2020 report, identifying the 50 most loved brands from across the world, through the power of social listening and highlighting just what these brands do to be loved. Talkwalker measured social media mentions that are specific symptoms of a brand that generates actual love from its social media fans. Analysts studied everything from consumer engagement and sentiment in both social media and the news, as well as the percentage of mentions that were categorized as related to “joy” and the percentage of mentions that contain love-related words. So brands were actually rewarded for a higher percentage of joyful mentions, and love-related keywords.

One of the key metrics the report studied was engagement – the number of posts mentioning those brands – and sentiment – how people feel about those mentions based on likes, comments and shares. Generally, as engagement goes higher, sentiment drops, as brands open themselves to a wider audience and more criticism. However, in compiling this data, Talkwalker found that loved brands broke this trend, with either exceptionally high engagement or sentiment or both.

“There’s a clear pattern across all these brands,” says Todd Grossman, CEO Americas for Talkwalker. “As engagement goes up – more people react to a brand – the more overall sentiment drops – the more those interactions are negative. There were 25 brands with over 100 million engagements – the biggest brands in the world. Not one has a net sentiment over 75%.”

This report compares engagement rates of brands and their competitors. If a brand posts a great deal, it will get a lot of engagement, but a competitor can get that same engagement through fewer posts. Engagement rate is the total engagement divided by total followers or total views. The higher the number, the better. Overall, for all brands, the average net sentiment is 61.5% and average engagement rate is 8.32.

“Virality is great – it helps brands get content to more people,” adds Grossman.  “But it also opens those brands up to a bigger risk, with an increased chance of negative comments or responses. Companies must monitor their viral content constantly, and respond to detractors quickly, to prevent unwanted backlash.”

Talkwalker studied brands in a number of industries, including airlines, automotive, broadcasters, eCommerce, fashion and beauty, finance, food, hospitality, household, insurance, investment, leisure, manufacturing and engineering, medical, mining and utilities,pharmaceutical, professional services, retail, software and technology, and telecoms.

In the travel industry, 27 airlines, hotels and cruise lines were considered and studied for the final list and  the seven who made the Top 50 Loved Brands overcame the challenge of high engagement, but low sentiment, whereas the others suffered in the rankings due to that measure.

“Across the travel industry, regardless of whether it’s airlines, hotels or cruises, social media can be a double-edged sword,” adds Grossman. “It’s easier to tweet a complaint publicly than register it to customer service over the phone or at the desk. Companies invariably try to take these conversations private, but consumers understand it’s in their best interest to keep things public. Other viewers can very easily relate, and are quick to judge these responses.”

For example, an Atlanta Marriott (40th on the U.S. list) where LSU players stayed before playing in a playoff game last year, ran out of beer 25 hours before kickoff – and on this thread generated 134 comments and more than 6,000 engagements along with another 225 on a Reddit thread that quoted this Tweet. While hosting the team is an honor for the brand, not meeting fans and guests needs is a failed moment.

Another example exists as Talkwalker studied 11 broadcasters and found a high engagement rate, but low sentiment, as evidenced by this Twitter thread. In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

Moreover, In the period studied, across all mentions (news and social – totaling 5,300) the Sirius brand generated nearly 81,300 engagements. However, 78,200 of those engagements are occurring on posts that are classified as “not positive”, either neutral or negative!

“People love to engage with their favorite shows, sharing and liking content associated with their fanbase,” Grossman notes. “But sentiment is tough. A new show can promote positive sentiment, but a cancelation or disappointing ending to a series, can easily drag the sentiment of the brand down.”

About Talkwalker:

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform use AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages.

Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

The Most Exciting Fighters in UFC 2019

By 2019, almost everybody knows the big names in UFC like Conor McGregor and Rhonda Rousey. McGregor became infamous across the globe when he stepped into the ring with pro boxer Floyd Mayweather and stayed in the public eye due to his character, charm and fearless conduct in the octagon. Rousey is known as the best female athlete of our time for her career, which spans not only UFC, but also Olympic judo and, most recently, WWE. But with McGregor, Rousey and other champions retired from the sport, who are the up-and-coming faces to watch out for in UFC today?

UFC’s growing popularity across the globe means that everybody wants a piece of the action; fans of different competitive sports are getting on board, drawn by the excitement and fast pace of the fights. Here we’ve put together a list of some of the most exciting fighters to keep an eye on in 2019 and beyond, so that you, too, can partake in the experience.

Paulo Costa

Brazilian bullet Costa is on the up and up this year, with his fight against ‘Soldier of God’ Yoel Romero penned in for the 17th of August. He currently stands undefeated with a 12-strong pro fight win streak, although it remains to be seen whether he can maintain this strong stance at what will be his fifth fight in the UFC. After some controversy about the intravenous use of permitted substances led to a 6-month ban in 2018, he must be ready and raring to get back into the octagon later this year.

Tatiana Suarez

Another undefeated fighter, Suarez is poised to snatch the crown sometime soon. She is one tough cookie; having survived the thyroid cancer that put a stop to her Olympic wrestling career, she has since gone on to have an impressive UFC career thus far. Her next fight will happen in June, and it will be against experienced fellow strawweight division fighter, Nina Ansaroff. Suarez’s defining feature is her awesome strength, and it looks like this rare ability is set to carry her far in the UFC. One thing’s for sure: She’s got the great stats to back her up.

Israel Adesanya

It’s safe to say that all eyes are currently on Adesanya for the middleweight title. This powerful contender is enjoying an unbroken 16-win run and is showing no signs of slowing down. His kickboxing background serves him well, highlighted by his brutal victory over Kelvin Gastelum just a few weeks ago. Fans wait with bated breath to see just how far Adesanya can carry this winning streak—will it be all the way to the top? Many say that ‘The Last Stylebender’ has this in the bag already.

Molly McCann

Brand newcomer McCann enjoyed a hard-won victory earlier this year when she went up against Priscila Cachoeira and walked away a winner. Despite a nasty-looking eye injury, McCann persevered to become the first English female fighter to see success at the UFC. Soon she’ll head stateside to go up against the ‘Violence Queen’ Ariane Lipski in a chance to show us all what she’s really made of away from her home turf. So far, she certainly has the personal determination and the loyal backing from fellow Liverpudlians that could be what she needs to succeed.

Dominick Reyes

Light heavyweight contender Reyes is here to shake things up. He has an 11-fight win streak at the moment and looks confident heading into his next bout of training. Nicknamed ‘The Devastator’ due to the monumental force of his kicks, Reyes’ sunny demeanour belies a hidden beast that could challenge the title. With his aggressive approach inside the octagon, it’s clear to see that Reyes is here to make himself known and take home the belt. It will certainly be interesting to see which direction this fresh-faced fighter takes as his star grows brighter.

Coachella 2019 Attractions

Coachella wrapped up last weekend and social media buzzed for 30 days, with more than 8.3 million mentions and 49.8 million engagements (likes, retweets, shares) focused on the music festival, according to international social media analytics firm Talkwalker

Influencer John Charles had two of the top trending Coachella articles on news and social over the last 30 days with 386,000 and 378,000 shares and likes, respectively, but a Vlog Squad video was number one with more than 431,000 shares and likes, Talkwalker reported.  The top three were:

Vlog Squad video – with alcohol, pool jumps and stupidity “HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA) (431.6K shares/likes)

• Influencer James Charles Coachella Makeup & Lookbook 2019 video (386K shares/likes)

• Infleuncer James Charles prank (378.2K shares/likes)

 

Top mentioned celebrities during Coachella 2019

The Korean girls-band Blackpink was mentioned 1.8M times and grossed 7.9M engagements in total, more than Beyone (due to her diet and film on Netflix) with 341K mentions and 2.4M engagements.

Celebrities Mentions

1

Beyoncé

306,897

2

Ariana Grande

222,996

3

James Charles (model)

216,748

4

J Balvin

141,166

5

Justin Bieber

108,699

6

Kid Cudi

50,653

7

Nicki Minaj

49,377

8

Selena Gomez

49,000

9

Kanye West

46,788

10

Jaden Smith

31,199

Top Hashtags

 

Hashtags Mentions

1

#Coachella

2,146,586

2

#BLACKPINK

971,595

3

#BLACKPINKxCoachella_D1

470,204

4

#LISA

237,650

5

#블랙핑크 (= Blackpink)

220,837

Official Coachella 2019 Sponsor mentions

Only video and music sponsors had real impact due to venue and event names. Beverage and beauty sponsors failed in creating momentum.

Coachella Sponsors Mentions

Youtube Music

11,336

Amazon

10,440

Uber

3,572

Calvin Klein

2,914

Postmates

2,838

Heineken

1,885

Square

1,658

HP

1,180

American Express

1,080

Pantene

780

Method

632

NYX

582

Bose

567

T-Mobile

371

BMW i

245

Cupcake Vineyards

213

Red Bull

199

Absolut

181

Google Pixel 3

146

Marriott Bonvoy

34

Made by Google

8

Peets Coffee

 

 

J.D. Power 2018 Smart Thermostat

Smart thermostats that are energy efficient vastly increase customer satisfaction, as well as ease of installation/setup and pricing, according to the J.D. Power 2018 Smart Thermostat Satisfaction Report.

“The boost in customer satisfaction based on energy efficiency shows that consumers are looking for long-term savings and environmentally friendly options when it comes to smart thermostats,” said Ian Greenblatt, Technology, Media & Telecom Practice Lead at J.D. Power. “If manufacturers can continue to turn out products that can satisfy beyond the purchasing and installation process, they will see an increase in customer loyalty, as we found that 94% of satisfied customers are likely to recommend their product to others and 59% are likely to repurchase the product down the road.”

The 2018 Smart Thermostat Satisfaction Report measures overall customer satisfaction with smart thermostat brands among those who purchased a smart thermostat system within the past 12 months. Satisfaction is examined across 10 factors (listed in order of importance): ease of use; ease of install/setup; reliability; energy efficiency; price paid; effectiveness of heating/cooling; internet connectivity; usefulness of app; variety of features; and customer service. Satisfaction is calculated on a 1,000-point scale. The report is based on responses from 952 customers and was fielded in July-August 2018.

Study Rankings

Nest ranks highest in overall customer satisfaction (883), performing particularly well in six of the 10 factors: internet connectivity; variety of features; ease of use; energy efficiency; usefulness of app and ease of install/setup. Honeywell ranks second (877) and Carrier ranks third (861).

Overall satisfaction among smart thermostat customers is 877, up 12 points from 2017.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.

Focusing on People & Data to Distract Hackers

We live in times when it’s become easier than ever for hackers to breach an organization through social engineering. Breaches are primarily caused by phishing attacks, representing a huge security problem for businesses.

But why is this type of cybercriminal so widely represented in the statistics? What is it that makes it so easy and so profitable for hackers? We might not like the answers. The ever-increasing connectivity and focus on people and data is leaving us vulnerable to malicious attacks. To protect your business, you need to start thinking like a hacker. Let’s take a look at how they infiltrate big business and what can be done about it.

How Social Engineering Works

Since social engineering relies on personal information hackers can find online, it’s pretty difficult to counter. Before; that required some digging on the hacker’s part – now all it takes is a data-matching service like Spokeo and PeekYou, and they get all the information they might need and more. Cross-matching public records is one thing, but employees also freely share a lot of information on social media. This personal info is then used to target employees within a company with malicious emails, by posing as a trusted individual. From there, all a hacker needs to do is convince an employee to click on a malicious link or perform a wire transfer.

Are Individual Threats the Same as Company Threats?

As we can see, cybercriminals can efficiently use your social media information to reach their desired target within your company. Does that mean company executives should stop using social media altogether, or ban their employees from sharing any work-related information?

The short answer is yes. The long answer, if not “yes,” is that there should be strict policies in place about the use of social networks and what can and can’t be shared. For example, if a company executive posts about being on a business trip, hackers take that as a signal to try and perform BEC. Anything an employee posts about work projects or people they spend time with inthe office can help cybercriminals construct an elaborate and believable social engineering scam. It is why every employee must assume the whole world is watching them when they want to post anything work-related on social media.

The frequency of Social Engineering and Phishing

It’s no accident that social engineering and phishing attacks are responsible for 95 percent of data breaches. They exploit what will always be the weak link in any company’s security chain – the people who work there. Relying on traditional protective measures such as firewall, antivirus, anti-spoofing techniques, etc. cannot stop all of these attacks. Education is vital for prevention, but with these scams getting more elaborate and difficult to spot, it doesn’t ensure safety.

What Can Protect Your Business?

Wouldn’t it be wonderful if you didn’t have to worry about phishing? Good news, the worrying stops today. It seems challenging to prevent phish, but Area 1 Security offers an Anti-Phishing Service that finds and eliminates phish through a combination of web crawling and small pattern analytics. With Area 1 Horizon, your business will be safe, and you won’t be adding to the pool of $5.3 billion in losses due to phishing attacks last year.

With the ever-increasing focus on people and data, businesses are leaving themselves wide open to hackers. In those circumstances, there are two options – limiting the information hackers can get about you through social media, or investing in preemptive and comprehensive phishing protection. At Area 1 Security, we stop phishing for good.