Posts tagged with "analytics"

The Most Exciting Fighters in UFC 2019

By 2019, almost everybody knows the big names in UFC like Conor McGregor and Rhonda Rousey. McGregor became infamous across the globe when he stepped into the ring with pro boxer Floyd Mayweather and stayed in the public eye due to his character, charm and fearless conduct in the octagon. Rousey is known as the best female athlete of our time for her career, which spans not only UFC, but also Olympic judo and, most recently, WWE. But with McGregor, Rousey and other champions retired from the sport, who are the up-and-coming faces to watch out for in UFC today?

UFC’s growing popularity across the globe means that everybody wants a piece of the action; fans of different competitive sports are getting on board, drawn by the excitement and fast pace of the fights. Here we’ve put together a list of some of the most exciting fighters to keep an eye on in 2019 and beyond, so that you, too, can partake in the experience.

Paulo Costa

Brazilian bullet Costa is on the up and up this year, with his fight against ‘Soldier of God’ Yoel Romero penned in for the 17th of August. He currently stands undefeated with a 12-strong pro fight win streak, although it remains to be seen whether he can maintain this strong stance at what will be his fifth fight in the UFC. After some controversy about the intravenous use of permitted substances led to a 6-month ban in 2018, he must be ready and raring to get back into the octagon later this year.

Tatiana Suarez

Another undefeated fighter, Suarez is poised to snatch the crown sometime soon. She is one tough cookie; having survived the thyroid cancer that put a stop to her Olympic wrestling career, she has since gone on to have an impressive UFC career thus far. Her next fight will happen in June, and it will be against experienced fellow strawweight division fighter, Nina Ansaroff. Suarez’s defining feature is her awesome strength, and it looks like this rare ability is set to carry her far in the UFC. One thing’s for sure: She’s got the great stats to back her up.

Israel Adesanya

It’s safe to say that all eyes are currently on Adesanya for the middleweight title. This powerful contender is enjoying an unbroken 16-win run and is showing no signs of slowing down. His kickboxing background serves him well, highlighted by his brutal victory over Kelvin Gastelum just a few weeks ago. Fans wait with bated breath to see just how far Adesanya can carry this winning streak—will it be all the way to the top? Many say that ‘The Last Stylebender’ has this in the bag already.

Molly McCann

Brand newcomer McCann enjoyed a hard-won victory earlier this year when she went up against Priscila Cachoeira and walked away a winner. Despite a nasty-looking eye injury, McCann persevered to become the first English female fighter to see success at the UFC. Soon she’ll head stateside to go up against the ‘Violence Queen’ Ariane Lipski in a chance to show us all what she’s really made of away from her home turf. So far, she certainly has the personal determination and the loyal backing from fellow Liverpudlians that could be what she needs to succeed.

Dominick Reyes

Light heavyweight contender Reyes is here to shake things up. He has an 11-fight win streak at the moment and looks confident heading into his next bout of training. Nicknamed ‘The Devastator’ due to the monumental force of his kicks, Reyes’ sunny demeanour belies a hidden beast that could challenge the title. With his aggressive approach inside the octagon, it’s clear to see that Reyes is here to make himself known and take home the belt. It will certainly be interesting to see which direction this fresh-faced fighter takes as his star grows brighter.

Coachella 2019 Attractions

Coachella wrapped up last weekend and social media buzzed for 30 days, with more than 8.3 million mentions and 49.8 million engagements (likes, retweets, shares) focused on the music festival, according to international social media analytics firm Talkwalker

Influencer John Charles had two of the top trending Coachella articles on news and social over the last 30 days with 386,000 and 378,000 shares and likes, respectively, but a Vlog Squad video was number one with more than 431,000 shares and likes, Talkwalker reported.  The top three were:

Vlog Squad video – with alcohol, pool jumps and stupidity “HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA) (431.6K shares/likes)

• Influencer James Charles Coachella Makeup & Lookbook 2019 video (386K shares/likes)

• Infleuncer James Charles prank (378.2K shares/likes)

 

Top mentioned celebrities during Coachella 2019

The Korean girls-band Blackpink was mentioned 1.8M times and grossed 7.9M engagements in total, more than Beyone (due to her diet and film on Netflix) with 341K mentions and 2.4M engagements.

Celebrities Mentions

1

Beyoncé

306,897

2

Ariana Grande

222,996

3

James Charles (model)

216,748

4

J Balvin

141,166

5

Justin Bieber

108,699

6

Kid Cudi

50,653

7

Nicki Minaj

49,377

8

Selena Gomez

49,000

9

Kanye West

46,788

10

Jaden Smith

31,199

Top Hashtags

 

Hashtags Mentions

1

#Coachella

2,146,586

2

#BLACKPINK

971,595

3

#BLACKPINKxCoachella_D1

470,204

4

#LISA

237,650

5

#블랙핑크 (= Blackpink)

220,837

Official Coachella 2019 Sponsor mentions

Only video and music sponsors had real impact due to venue and event names. Beverage and beauty sponsors failed in creating momentum.

Coachella Sponsors Mentions

Youtube Music

11,336

Amazon

10,440

Uber

3,572

Calvin Klein

2,914

Postmates

2,838

Heineken

1,885

Square

1,658

HP

1,180

American Express

1,080

Pantene

780

Method

632

NYX

582

Bose

567

T-Mobile

371

BMW i

245

Cupcake Vineyards

213

Red Bull

199

Absolut

181

Google Pixel 3

146

Marriott Bonvoy

34

Made by Google

8

Peets Coffee

 

 

J.D. Power 2018 Smart Thermostat

Smart thermostats that are energy efficient vastly increase customer satisfaction, as well as ease of installation/setup and pricing, according to the J.D. Power 2018 Smart Thermostat Satisfaction Report.

“The boost in customer satisfaction based on energy efficiency shows that consumers are looking for long-term savings and environmentally friendly options when it comes to smart thermostats,” said Ian Greenblatt, Technology, Media & Telecom Practice Lead at J.D. Power. “If manufacturers can continue to turn out products that can satisfy beyond the purchasing and installation process, they will see an increase in customer loyalty, as we found that 94% of satisfied customers are likely to recommend their product to others and 59% are likely to repurchase the product down the road.”

The 2018 Smart Thermostat Satisfaction Report measures overall customer satisfaction with smart thermostat brands among those who purchased a smart thermostat system within the past 12 months. Satisfaction is examined across 10 factors (listed in order of importance): ease of use; ease of install/setup; reliability; energy efficiency; price paid; effectiveness of heating/cooling; internet connectivity; usefulness of app; variety of features; and customer service. Satisfaction is calculated on a 1,000-point scale. The report is based on responses from 952 customers and was fielded in July-August 2018.

Study Rankings

Nest ranks highest in overall customer satisfaction (883), performing particularly well in six of the 10 factors: internet connectivity; variety of features; ease of use; energy efficiency; usefulness of app and ease of install/setup. Honeywell ranks second (877) and Carrier ranks third (861).

Overall satisfaction among smart thermostat customers is 877, up 12 points from 2017.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.

Focusing on People & Data to Distract Hackers

We live in times when it’s become easier than ever for hackers to breach an organization through social engineering. Breaches are primarily caused by phishing attacks, representing a huge security problem for businesses.

But why is this type of cybercriminal so widely represented in the statistics? What is it that makes it so easy and so profitable for hackers? We might not like the answers. The ever-increasing connectivity and focus on people and data is leaving us vulnerable to malicious attacks. To protect your business, you need to start thinking like a hacker. Let’s take a look at how they infiltrate big business and what can be done about it.

How Social Engineering Works

Since social engineering relies on personal information hackers can find online, it’s pretty difficult to counter. Before; that required some digging on the hacker’s part – now all it takes is a data-matching service like Spokeo and PeekYou, and they get all the information they might need and more. Cross-matching public records is one thing, but employees also freely share a lot of information on social media. This personal info is then used to target employees within a company with malicious emails, by posing as a trusted individual. From there, all a hacker needs to do is convince an employee to click on a malicious link or perform a wire transfer.

Are Individual Threats the Same as Company Threats?

As we can see, cybercriminals can efficiently use your social media information to reach their desired target within your company. Does that mean company executives should stop using social media altogether, or ban their employees from sharing any work-related information?

The short answer is yes. The long answer, if not “yes,” is that there should be strict policies in place about the use of social networks and what can and can’t be shared. For example, if a company executive posts about being on a business trip, hackers take that as a signal to try and perform BEC. Anything an employee posts about work projects or people they spend time with inthe office can help cybercriminals construct an elaborate and believable social engineering scam. It is why every employee must assume the whole world is watching them when they want to post anything work-related on social media.

The frequency of Social Engineering and Phishing

It’s no accident that social engineering and phishing attacks are responsible for 95 percent of data breaches. They exploit what will always be the weak link in any company’s security chain – the people who work there. Relying on traditional protective measures such as firewall, antivirus, anti-spoofing techniques, etc. cannot stop all of these attacks. Education is vital for prevention, but with these scams getting more elaborate and difficult to spot, it doesn’t ensure safety.

What Can Protect Your Business?

Wouldn’t it be wonderful if you didn’t have to worry about phishing? Good news, the worrying stops today. It seems challenging to prevent phish, but Area 1 Security offers an Anti-Phishing Service that finds and eliminates phish through a combination of web crawling and small pattern analytics. With Area 1 Horizon, your business will be safe, and you won’t be adding to the pool of $5.3 billion in losses due to phishing attacks last year.

With the ever-increasing focus on people and data, businesses are leaving themselves wide open to hackers. In those circumstances, there are two options – limiting the information hackers can get about you through social media, or investing in preemptive and comprehensive phishing protection. At Area 1 Security, we stop phishing for good.