Everyone loves good vitamin gummies, but what if there was a way to customize them? That’s the idea behind Nourished, led by Melissa Snover, an entrepreneur and top UK female entrepreneur according to Business Leader. I had the opportunity to interview Snover about her career and Nourished.
- How did you get into 3D modelling and nutrition?
I founded my first company when I was 23 and have been developing innovative products to bring to the consumer market ever since. When running a gummy candy business called Goody Good Stuff, I became frustrated by the limitations of mainstream manufacturing and in 2015 started looking into 3D printing technology to create bespoke products on demand. This led me to launch Magic Candy Factory which 3D printed customized confectionery in retail outlets, amusement parks and private events – depending on the customer’s requirements. It was this technology that gave me the inspiration and foundation to create Nourished and personalize the way we take vitamins and make our nutrition regimes more enjoyable, convenient, and effective.
- What are the benefits of personalized gummies?
Many of the vitamins made using traditional manufacturing methods can be largely ineffective by the time they reach the consumer. They often come from lengthy supply chains, are sat in a warehouse or on a store shelf for months and most importantly – are not produced with the individual’s needs in mind. At Nourished we combine 7 different superfoods, nutrients, and vitamins into one delicious and sugar free gummy, which are totally bespoke to the end user. We 3D print each stack on demand to ensure optimum efficacy and can change the customer’s customized blend each month as their goals and lifestyle also change.
- How did you develop the idea behind Nourished?
I have been an avid consumer of supplements since my 20s and used to carry around with me a large transparent bag of various supplements and vitamins, and accidentally dropped it on the airport floor in security. Crawling round in my suit and heels picking them, I thought there must be a better way to do this and then I thought, well I have a 3D printing food business, maybe I can do it?
From there I sought to find a way to simplify the way we take vitamins and make the combinations 100% customized to the consumer.
- How did you feel about being included in Business Leader’s list of Top UK Female Entrepreneurs to Look Out for?
It was a huge honor to be recognized amongst such inspiring and impressive peers, and I am extremely grateful to Business Leader for celebrating female entrepreneurship. I am a passionate and proactive supporter of women in business, so this is very close to my heart, and I was delighted to involved.
- Why use the personalized packaging?
Personalization is at the heart of everything we do at Nourished, and we didn’t want to stop at our packaging! Each of our individual wrappers are printed with the name of the customer, as well as being 100% plastic free and home compostable in just 32 weeks!
- How important are visuals when it comes to Nourished products?
Our Nourished stacks not only taste amazing, but they also look beautiful as the 7 layers of active ingredients each come in a different, vibrant color. Our mission at Nourished is to change the way people think about nutrition, and this means upgrading from popping pills and choking back on tablets each day. Our 3D printed vitamin gummies are the perfect visualization of what the future of nutrition can look like.
- Why should people choose Nourished?
At Nourished we believe that of all the things we personalize – our health should take priority. We use only the highest quality ingredients and pioneering manufacturing methods to ensure our customers receive truly bespoke nutrition, with the highest impact possible. All our ingredients are vegan, GMO free, sugar free and free from all major allergens and our packaging is 100% plastic free; meaning Nourished is as good for the Earth as it is for our customers!
- Do you have plans to release new products in the future?
We are constantly launching new active ingredients into our product range and optimizing our technology to ensure we stay at the forefront of personalized nutrition. We are also currently developing a personalized protein range and are planning on breaking into the pet market next year!