PRATEEK KUHAD UNVEILS OFFICIAL SHEHRON KE RAAZ VIDEO
NEW EP SHEHRON KE RAAZ
Critically acclaimed singer-songwriter Prateek Kuhad has unveiled the official music video for Shehron Ke Raaz, the title track from his recently released Hindi EP. Directed by award-winning filmmaker Reema Sengupta, the slice-of-life music video pays a charming ode to old Bombay and captures a theme that is central to the four-track Shehron Ke Raaz EP, secret stories of love nestled in the big cities. The video is streaming now on the artist’s official YouTube channel.
Kuhad shared, I’m super excited about the ‘Shehron Ke Raaz’ music video – been waiting to share it for a while. I worked with Reema on ‘Tum Jab Paas’ last time around and we’ve known each other for many years. She’s a dear friend and a brilliant filmmaker. The music video has a lot of vibes – can’t wait for everyone to see it!
Shedding light on the vision behind the music video, director Reema Sengupta adds, Prateek and I have been working together for many years, and it was exciting to put together his first dance music video! ‘Shehron Ke Raaz’ felt so beautifully nostalgic to me, I knew I had to create a visual mood that feels the same. Every city has its stories of hidden love, that play out in fleeting glances, secret dates, and coded gestures. I wanted to explore what that romance would look like if the world wasn’t watching. I wanted to make this feel rooted and real, and have this couple’s little fantasy of romance play out within that reality. Something that feels, at once, old-worldly and contemporary. And hopefully, emotionally – timeless.
The Shehron Ke Raaz EP arrived earlier this month and has already amassed nearly ten million streams globally. Kuhad returns his Indian roots on the project, recording in Bombay and singing in Hindi as he explores the intimate, often hidden worlds that lovers create for themselves. There’s a sweetness to his delivery that transcends language and culture, resulting in a dreamy and profoundly moving body of work that speaks to the kind of fundamentally human desires that bind us all. The four-track collection includes an acoustic version of Kuhad’s 2020 breakout hit Kasoor, and was heralded by singles Tere Hi Hum and the EP’s title track. Shehron Ke Raaz is available now on all streaming platforms via Elektra Records.
Last fall, Prateek announced his signing to Elektra Records, making history as the first solo Indian act to join the storied label. The news was heralded by the re-release of his 2018 breakthrough EP cold / mess, lauded by Atwood Magazine as an utterly breathtaking, expansive piece of indie folk mastery. The collection has racked up critical praise from NPR, Vulture, Billboard, Uproxx, and former President Barack Obama, who featured cold / mess on his 2019 Songs of the Year playlist. In February, Kuhad shared cold / mess (on piano), a stripped-back take of the delicate ballad.
About Prateek Kuhad
Hailed by Rolling Stone India as one of the country’s leading singer-songwriters, Prateek Kuhad has taken the rest of the world by storm in recent years, writing and performing in both Hindi and English and garnering a slew of accolades and honors around the globe with his mesmerizing, cinematic songwriting.
Growing up in the small city of Jaipur, India, Kuhad’s childhood listening diet consisted primarily of the Indian pop and Bollywood soundtracks that filled the local radio dial, as well as his parents’ CD collection, which contained only limited Western music. A move to New York City for college opened Prateek’s eyes to a new world of music, discovering Elliott Smith and inspiring him to seriously pursue his musical ambitions. While Kuhad has long been a household name in his native country (he became one of Spotify India’s most-streamed artists when the service launched there and the cold/mess EP debuted at #1), 2019 proved to be his breakout year in North America, with a star-making turn at SXSW and a cross-country headline run that culminated with three sold out shows in New York City.
Prateek’s debut album In Tokens and Charms was an instant hit, earning the artist an MTV Europe Music Award, Indie Album of the Year honors from iTunes, and the title of Best Pop Artist at the Radio City Freedom Awards. The album’s opening track, Oh Love, captured first place in the prestigious International Songwriting Competition, which previously helped launch artists like Gotye and Passenger to global audiences. Kuhad has sold out auditorium and amphitheater dates across India, landed arena support slots with the likes of Alt-J and Mike Posner, and traveled the world for headline and festival performances in the US, UK, Australia, Singapore, Canada, and France.
Shehron Ke Raaz EP
- Shehron Ke Raaz
- Khone Do
- Tere Hi Hum
- Kasoor, Acoustic