Posts tagged with "Software"

Tel K. Ganesan via 360 MAGAZINE

Tel K. Ganesan

Founder and Chairman of Kyyba


Tel K. Ganesan moved to the United States with bright dreams. After being able to earn an engineering degree in India, a change of environment was a challenge, but Tel overcame all those adversities to finish his postgraduate degree as he began his path to success.

His attitude has never allowed him to give up on what has made him Tel K. Ganesan, mentor, philanthropist, and businessman. “If you want an opportunity to knock, it’s time to build a door,” Ganesan says.

Ganesan grew up under the strong influence of his mother’s pursuit of the American Dream. Eventually, Automotive Engineering brought Ganesan to the United States, specifically the city of Detroit, where he pursued a master’s at age 21. He has lived in Detroit for 30 years and has never wanted to leave since he came. He chose this place as his home and to contribute his grain of sand in the city, he is rebuilding everything that has to do with the business landscape with Kyyba Inc., consisting of Kyyba Innovations, Kyyba Wellness, Kyyba Music, Kyyba film, and Kyyba Kidz.

Tel K. Ganesan is the CEO of Kyyba Innovations and President of Kyyba Inc., Engineering Services and Software Products. The Kyyba brand has expanded into film productions through his company Kyyba Films. According to Ganesan: “I started as an ID entrepreneur and then diversified into other areas lately into films, music, Fashions, and wellness so that’s what I’ve been doing so far.’’

Tel K. Ganesan has always believed in doing what the heart says. With the founding of Kyyba Kidz, he has pursued his dreams of making the world a better place by helping the most disadvantaged children. Ganesan has always been grateful for the education and healthcare he received growing up. “A lot of major tech companies are run by people of Indian origin,” Ganesan emphasizes, “the root cause goes back to the societal conditioning of putting education in the mindset of people.” Through educational programs, the foundation seeks to bring trust, honesty, growth, and confidence to every child in need. The main goal of Kyyba Kidz is “to increase the cognitive and psychological awareness of young people to help them achieve great achievements in life by choosing the right career” explains Ganesan on his website.

Ganesan is a testament to faith in his American dream and entrepreneurial spirit. As stated by Tel, “you have only one life. At this point in life, I’m doing something for my spirit which is really getting into this creative space.’’ With perseverance and hard work, he has taken his career from businessman to film producer. “Whatever I learn in one business I apply to another business in another industry and keep it going so I know.’’ Tel Ganesan admits.

Kyyba Films in association with Nasik Rav Media releases “Trap City” starring Brandon T Jackson and actor and GV music composer Prakash. WATCH TRAILERS HERE. As a film producer, Tel Ganesan has an exciting project ahead of him. “I learned about trap culture… And that anyone can be in a trap because of the environment, society, economics, and sometimes even psychological conditions,” he recalls, “and I took this as an inspirational and spiritual awakening of understanding what’s really happening.” “I want to send an inspiring message on how to get out of the Trap through this movie,’’ Ganesan clarifies.

Ganesan is thrilled about the upcoming release of “Trap City” around the first quarter of 2023: “I’m gonna graduate from this one (Trap City)…this is like cutting my teeth into the film business.” Some of Ganesan’s projects after the release of the movie “Trap City” are working in the world of the metaverse and seeking collaborations with other companies with much larger budgets.

Call him a film producer, philanthropist, entrepreneur, innovator, guide, or speaker; Tel K. Ganesan really is an all-rounder. Today, his dreams are a reality. Like any other successful human being, he has pursued ambition with a never-give-up attitude: “Successful people do what unsuccessful people aren’t willing to do. I don’t wish it was easier; I wish you were better.”

For more information about Tel K. Ganesan and Kyyba Inc, click HERE

Article: Andrea Esteban/Jess Chen

Boatyard - Top 10 Most Innovative Marine Company via 360 MAGAZINE

Boatyard – Top 10 Most Innovative Marine Company

BOATYARD RECEIVES PRESTIGIOUS INDUSTRY AWARD FOR INNOVATION
Customer Experience platform designated as a Top 10 Most Innovative Marine Company for 2022

Boatyard, the first customer experience platform designed for the marine industry, announced today that the company was chosen as one of the Top 10 Most Innovative Marine Companies by leading industry media outlet, Soundings Trade Only

“To be named among iconic brands like Brunswick, Garmin, Volvo, and all of the other innovative marine companies is a humbling moment for our team,” said Boatyard founder and President Nathan Heber. “We look forward to continuing to help our boat dealers, marinas and service teams deliver remarkable experiences to their customers. ”

Boatyard is an easy-to-use customer communication platform that transforms the boat service experience for both customers and service teams. Marine companies of all sizes use Boatyard’s software-as-a-service platform to digitize and automate customer communications, order management, payments, status updates, photo and video sharing, scheduling, and much more. 

According to the judges, Boatyard was selected as a Top 10 Most Innovative Marine Company for its start-up work culture and boundary-breaking achievements in software development and technology.  Recent product releases, including automated service reminders, a digital forms feature, and task management for technicians through the Boatyard Pro app, have helped the company earn this distinction. 

To learn more about how Boatyard transforms the boating customer experience, visit boatyard.com/business to schedule a demo.

ABOUT BOATYARD

Boatyard’s mission is to transform the boat ownership experience by building stronger connections between boat owners and the marine businesses that serve them. Founded in 2015, Boatyard began as an on-demand consumer service engine, driving consumers to marine businesses while helping boaters navigate the murky waters of ownership, repairs, and maintenance. In 2021, Boatyard launched a suite of new tools for their flagship product of the same name, making it the first and only true customer experience platform built for the marine industry. The easy-to-use system focuses on enabling better customer communication while increasing revenue and saving time for boat service teams. Now, Boatyard continues to innovate and pushes the barriers of our industry to bring groundbreaking user experiences to boaters and businesses of all sizes. Boatyard’s customers range from small service businesses to multi-location retail operations, including MarineMax, Huck’s Marine and Resort, Y Marina, and Hartman Yachts. More information on Boatyard can be found at www.boatyard.com/business.  

impacX by Business Wire via 360 Magazine

Revolutionary Smart Gx Bottle

ImpacX, the innovative Internet of Packaging (IoP) company, has partnered with Gatorade, the global sports fuel brand. The result: Gatorade Smart Gx bottles powered by impacX’s science and technology.

The Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG brands through an Internet of Things (IoT) smart packaging platform, announced a partnership with global sports fuel brand Gatorade. The result: Gatorade Smart Gx bottles powered by impacX’s science and technology.

At the heart of this partnership is the “connected experience” – a new and personal way for Gatorade Smart Gx bottle consumers to interact with the physical product. impacX’s patented smart cap technology transforms reusable bottles into a smart, digital device that, tracks and collects hydration data for the user while calculating beverage intake based on the user’s profile and sport activity when paired with the accompanying Gx app. This innovation encourages hydration with intelligent reminders that are triggered by sensors located within the bottle’s cap that detect the level of liquid inside the bottle.

“We’re excited to partner with an international brand such as Gatorade,” said Yoav Hoshen, co-founder and senior vice president of impacX. “At impacX, we empower consumers through our digital and personalized solutions to help them track their own hydration and wellness needs. We strive to be leaders of the smart hydration space and are dedicated to technology that brings a robust and well-rounded product for our customers and partners.”

The smart bottle technology benefits both customers and the brands. Customers gain insights from a user-friendly mobile app that coaches them to achieve their hydration and wellness goals once they have entered personal information catered to their current fitness and health journeys. The technology inside the users’ Smart Gx bottle also shows a progress gauge that reminds and coaches them when they should take another sip, when their bottle is empty, how many more ounces they need to consume, and more. Meanwhile, brands receive access to customer and usage insights using impacX’s unique smart hydration platform.

“We have been searching for an innovative technology company to partner with that can deliver personalized daily hydration recommendations and change the way athletes hydrate and fuel,” said Drew Palin, senior director of innovation at Gatorade. “impacX has created a smart packaging technology that precisely meets our needs. This new partnership represents the future of packaging and has the potential to improve athlete engagement.”

The Gatorade Smart Gx bottle powered by impacX is currently available in black and has the option for personalization. It comes in a kit including the bottle, a four pack of Gx pods, two Gx Sweat Patches, and is available now for $69.99 USD on Gatorade.com.

impacX was founded in 2015 and has two main product lines: Water.io – the world leading smart hydration platform, and Vitamins.io – an innovation platform for vitamins and supplements for tracking, reminding, and re-ordering.

To learn more about impacX, visit HERE.

About impacX

ImpacX (TASE: IMPC.TA) is a smart packaging company that delivers a connected experience for brands through innovative technology. Its end-to-end Internet of Packaging platform uses a unique combination of sensors, algorithms, cloud services and mobile apps to provide a complete personalized experience for consumers as well as products and brands. ImpacX is a publicly traded Israeli technology company that was originally founded as Water.io in 2015.

About Gatorade

The Gatorade Company, a division of PepsiCo (NASDAQ: PEP), meets the needs of consumers who participate in sports and fitness, through brands that include Gatorade, Propel, Muscle Milk, and Evolve. The solutions they provide are driven by a deep understanding of the unique occasions and needs across athletic activity. Gatorade, their marquee brand, is underpinned by a 56-year history of studying the best athletes in the world, and sports nutrition research by the Gatorade Sport Science Institute, allowing it to provide scientifically formulated products that meet athletes’ needs both on and off the field. For more information and a full list of products, please visit HERE.

“At impacX, we empower consumers through our digital and personalized solutions to help them track their own hydration and wellness needs. We strive to be leaders of the smart hydration space and are dedicated to technology that brings a robust and well-rounded product for our customers and partners.”

TOYOTA CONNECTED × CABIN AWARENESS

Toyota Connected North America (TCNA), an independent software and innovation center of excellence, today introduced its Cabin Awareness concept technology that uses millimeter-wave, high-resolution 4D imaging radar to help detect occupants (including certain pets) in cars and has the potential to detect them if ever they’re left behind.

The Cabin Awareness concept takes a unique approach to in-vehicle occupant detection using a 4D imaging radar sensor, mounted out of sight above a vehicle’s headliner that can detect presence of a life form in the vehicle, even after a driver exits.

Specifically, the Cabin Awareness concept has the capability to sense micro movements, such as a heartbeat, motion and respiration of occupants across three full seating rows, the cargo area and footwells. It also classifies all occupants according to size, posture and position – supporting advanced safety applications. The platform provides robust sensing even if the occupant is covered with a blanket, a scenario which a passerby would be unable to see the occupant. It differs from other technologies on the market such as weight sensors, that can be prone to false alerts and mis-detects, cameras limited by blind spots or other radar systems with a limited range of passenger detection.

“Toyota Connected’s talented software engineers and data scientists are leveraging cutting-edge technology to bring innovation and advanced technologies to customers’ vehicles,” said Zack Hicks, CEO and president, TCNA and executive vice president and chief digital officer, TMNA. “We are extremely proud of our efforts to take this idea from the drawing board to a full-blown concept, and, hopefully, developing a technology that has the potential to save lives.”

Real-World Testing  

While Cabin Awareness is currently a concept, the feature is getting a real-world trial through Toyota’s partner May Mobility. The autonomous-vehicle company is testing the technology in its fleet of Toyota Sienna AutonoMaaS (Autonomous Mobility as a Service) minivans at its headquarters in Michigan and will soon begin testing in public AV deployments in Arlington, Texas, and Ann Arbor, Michigan, with additional deployments coming in late 2022. Recently, May Mobility announced that a portion of the fleet will be modified to become ADA-compliant and accommodate passengers in wheelchairs.

May Mobility was founded with a mission of making roads safer through autonomous technology – and we’ve kept safety as our top priority as we’ve advanced our technology and worked with key strategic partners like Toyota,” said Edwin Olson, CEO, May Mobility. “As we move closer to driver-out operations next year and continue to scale our global business with more public AV deployments, technology like the Cabin Awareness concept is essential for our riders.”

In the future, one possible application for autonomous shuttles is alerting parents when their children complete a ride. Conversely, a shuttle may delay driving to its next stop if it senses someone is still in the vehicle upon reaching its destination.

“The key difference with this system is the improved resolution and accuracy, full-cabin detection and scope of functionality Cabin Awareness provides,” said Simon Roberts, managing engineer, TCNA, who has spearheaded the development process. “With the precision of these sensors, we’re designing Cabin Awareness with the aim of reducing false positives and false negatives.”

Applying Technology to Alert Drivers

In 2021 in the U.S., 23 children died from heat stroke after being left in vehicles, according to the nonprofit Kids and Cars. On average, one in four children that die in a hot car obtained access to the car while it was unattended or not operational. Depending on the circumstances, the inside of a car can get up to 125° F in minutes even when outside temperature is as low as 60° F. Studies show children’s body temperatures rise three to five times faster than adults. If left in a vehicle during the summer, the inside cabin temperature can reach dangerous levels in just 10 minutes.

“We are excited to explore and leverage new technologies, connected intelligence and existing safety platforms, with the ultimate goal of reducing child fatalities in hot cars. This Cabin Awareness concept has the potential to do exactly that.” said Brian Kursar, chief technology officer, TCNA and group vice president, chief technology officer and chief data officer, Toyota Motor North America (TMNA). “I’m so proud of the Toyota Connected and TMNA’s Connected Technologies teams for developing this concept and believe in the talent and dedication of our engineers.”

As currently designed, the Cabin Awareness concept provides an array of warnings to help alert the driver (and potentially, passersby) to check the back of the vehicle if a living being is detected. First, a warning light signals on the instrument cluster. Then, the horn honks. Emergency lights flash. Following all the early warnings, the owner may get a notification on their phone through the Toyota app as well as text messages.

If programmed, Cabin Awareness could even send alerts through smart home devices or send text messages to designated emergency contacts assigned by the primary user. Further alert options include having Toyota’s Safety Connect® emergency assistance system contact first responders through the integrated SOS vehicle function.

The team is continuing to explore additional notification alerts such as vehicle-to-vehicle (V2V) communications and the incorporation of smart infrastructure retail signage to further expand the reach of this alert.

Born from Innovation

The idea for Cabin Awareness was born in 2019 out of the inaugural Toyota Connected Hackathon, a 36-hour innovation event that challenged teams of software designers and engineers to ideate, develop and test real-world solutions. This winning idea quickly grew support following the Hackathon, allowing Roberts to assemble a team of engineers and further develop the technology.

The Cabin Awareness concept also allowed Toyota Connected to evaluate and develop hardware for the first time in addition to building innovative software systems and creating new processes. The Toyota Connected team evaluated millimeter-wave suppliers and began working with technology provider Vayyar Imaging’s in-cabin monitoring platform.

Vayyar’s high-resolution, single chip, 4D imaging radar is the only solution on the market that has the capability to monitor an entire vehicle cabin with a single sensor. The platform provides exceptionally dense point cloud imaging, enabling developers to independently develop a wide range of advanced applications and deploy them remotely using over-the-air software updates.

Inspired by Space Technology

Inspiration for the Cabin Awareness concept came from microwave radar technology created by NASA’s Jet Propulsion Laboratory to support underground rescues after a 7.8-magnitude earthquake struck Nepal in 2015. In this application, NASA engineers and rescuers were able to detect human breathing and heartbeats under more than 30 feet of rubble, helping responders know where to dig holes.

“NASA’s use of radar technology was inspiring,” said Kursar. “The idea that you can listen to heartbeats using contact-less technology opens up new possibilities to give Toyota the potential to produce a service that is beneficial to the evolution of our in-vehicle services.”

“The Cabin Awareness program is an innovation first for Toyota Connected and Toyota in so many ways,” said Roberts. “The most important goal we’re working on, though, is to build technologies that empower occupants and give them greater peace of mind.”

360 MAGAZINE NFT is now available on opensea

NFT.NYC ROUNDUP

NFTs are unique assets that cannot be replaced by any other programs, often checked and stored with blockchain technology. They can incorporate anything from music to a website domain. The current modern craze is all around digital art. This time 360 Magazine attended one of the largest NFT conferences in North America, NFT.NYC. This was a three-day event, featuring more than five hundred speakers from the crypto, blockchain, and NFT communities.

NFT.NYC 2021

NFT.NYC takes place in New York City. This is the third year running for the conference. We are elevated to attend and participate in this technological ceremony which anticipates the future of artistic creation and shopping. This event has gathered thousands of professionals in the field of NFT and had a 3-day commitment for the showcase and seminar. NFT is now being used in a wide range of scenarios, including art, travel, food, game, etc. As a result, the speakers are from all kinds of industries, We met 3LAU, who is a DJ from Las Vegas, Jan Bodden, who is an NFT gamer, and Gary Vee who is the CEO of VaynerX.

360 MAGAZINE covers NFT.NYC

Spotlight Speaker: Gary Vee

Gary Vee is a Belarusian-American entrepreneur. He is well known for being the co-founder of the restaurant reservation software company Resy. Now, he is one of the pioneers in promoting and supporting the NFT. He has 2.5 million followers on Twitter, many of whom have been initiated into blockchain and NFT through his NFT – Vee Friends collection. It was a great pleasure to have the opportunity to meet him and hear his opinion on NFT.

While he is one of the earliest figures who has been investing and collecting the NFTs, he says that sometimes the technology can go over his head. Instead of focusing heavily on technology, he is more interested in how NFT will help and change people’s daily life. He is optimistic about the future of NFT, however, he still has his concern. He thinks that people are paying too much attention to the value and financial benefit NFT can bring while they ignore the importance of developing NFT itself as a product.

Alma Jimenez: Women in NFTs

Alma Jimenez is a Mexican American artist based out of New York. Alma recently made her own presentation at NFT NYC. Throughout the presentation, she introduces herself and her journey through the space of NFTs. In 2008, Alma funded the Vj Deliria project which is her longest art project to date. Through the project, Alma explores video art and glitch aesthetics. Alma’s NFTs are a reflection of the traditions that represent her heritage. Through Alma’s long term Vj Deliria project, she has been able to meet with a wide range of artists that have been able to help expand her art. Alma has now begun migrating to the metaverse with a mindset of building community, and specifically bringing the Latin American community with her on these new pursuits.

The first exhibition that Alma did in the metaverse was the Latin American Graffiti exhibition that featured a graffiti artist collective from Mexico City. The opening reception of the exhibition was featured in Clubhouse so that a group of artists could meet up in the metaverse and walk the gallery as one. From this first exhibition alone, Alma gathered over twenty-three artists to participate in this new coming of age metaverse experience.

In the following weeks of this exhibition, Alma was invited by Chile’s Ministry of Culture, Art and Heritage to talk about NFTs and crypto art, and the role that they play as a creative economy. Alma knew that she wanted to share this opportunity with other remarkable artists from Chile that were also creating in the NFT space. This exhibition that featured other distinguished Chilean artists was called Chile Diverso NFT. Following this crucial exhibition, they created an Opensea Collection, Oncyber gallery and Cryptovoxels exhibition. The next exhibition Alma curated is called NFTribu, which also translates to NFTribe. The exhibition is nomadic, and the groups move from galleries between differing metaverses. This unique exhibition showcases NFT art that is inspired by Pre-Columbian cultures, indigenous and native people from Latin America. The exhibition is ongoing, and Alma is always in search of more art to add to the exhibition.

Danny Cole: A Prodigy in Creature World

Danny Cole is a 21 years old American painter and interdisciplinary artist from New York City. He attended the NFT.NYC as one of the youngest artists with his art assembles Creature World. As he said: “The Creature World is this imaginary place that I like to visit and I’d like to give other people the opportunity to visit. There’s a real beauty in entering those alternative states, like dreaming.” He has achieved 26.3k trade-in volume on the biggest NFT trade market Opensea which has a net worth value of over one hundred million dollars. As a result, his works have even been mentioned with the same breath as Keith Haring.

Event-Exclusive: Topps NFTs

An exclusive set of NFTs from Topps was given away at this years NFT.NYC apart of the events Digital Swag Bag. Two special NFTs were crafted to celebrate the one and only Godzilla.

Happy Birthday, Godzilla! (NFT NYC 2021 Topps NFT Exclusive): The first NFT celebrates the November birthday of Godzilla. Along with celebrating The King of Monsters’ birthday, this NFT also acclaims the newest Godzilla Rage Across Time NFT drop. Topps and Toho have worked together to generate this special NFT NYC Exclusive collectible honoring November 3rd.

Godzilla Rage Across Time NFT (NFT NYC 2021 Topps NFT Exclusive): The second NFT was created to commemorate the October release of the 2021 Godzilla Rage Across Time NFT Collection by Topps on ToppsNFTs.com.

While onsite at the annual ceremony, the Curio team was on-site handing out physical cards that would grant recipients another event exclusive NFT from the upcoming Mars Attacks collection, in partnership with Topps. The Mars Attacks collection launches later this month.

Crypto Art Fair

Crypto Art Fair was our focus. All the art programming was provided by INX.com who was an Investors & Blockchain Consultant company that offered custom smart contracts, digital wallets, artist engagements & collaborations. The event was hosted in Times Square on the second day of NFT.NYC by NFT Magazine. We are with great esteem to stand in front of all the digital billboards and witness this splendid congregation. It was the first event that NFT magazine was holding. It took place through over 1.5k sq ft of billboard and have showcased various kind of NFT artwork. The event featured more than seventy artists which including Marc Tudisco, Steven Baltay, Ragdollz, Danny Cole. The event was also featuring the AR experience through the AR platform SuperWorld.

360 MAGAZINE covers NFT.NYC

NFT: Merging Verses

The future of fashion is the merging of two verses, the virtual world (metaverse) and the physical world. 360 Magazine this time was delighted to be the media partner of the NFT Project “Merging Verses”. We have launched this NFT at Paradise Club in Times Square Edition. Standing with the idea of women in NFT, we had our after-party featuring our NFT producer Bee Davies who is the founder of Hive Global Media. Paradise Club is an imaginative, chaotic, and highly productive show venue that fits perfectly in Times Square. With its colorful dancefloor and the wonderful performance of DJ RICH GREENE, it was such a huge success, and we were looking forward to our next collaboration! Along with this merge of spaces with NFTS, we are interested to see the trajectory and ultimate impact of NFTs in long-term culture. How will NFTs ultimately influence the way that society consumes food, purchases automobiles or even how we choose to travel? NFTs have already began becoming emerged into our everyday lives and can even change the way we decorate our homes. This integration of NFTs into our society and mainstream culture is something that we are interested in and curious to learn more about.

360 MAGAZINE covers NFT.NYC

MORE NFT EVENTS COMING: NFT.LAND

If you have missed the NFT.NYC, there will be another event taking place early next year from March 22-25th. NFT.LAND will be held in the Caesar Forum in Las Vegas. It is an epic conference organized by Tokensmart. More artists, collectors, developers, entrepreneurs, and other like-minded individuals for us to expect next year at NFT.LAND

BUY TICKETS

Article by:

Vaughn Lowery, McKinley Franklin, Conan Zhang, Armon Hayes

Hammerhead lifestyle via Hammerhead for use by 360 Magazine

Prioritize User-Driven Problems For Big CX Gains’

By: Jess Braun

In the product world, companies tend to release updates and new models sparsely. And it makes sense. A product is made available to customers, those buyers give feedback, which is collected to inform the next major offering. What if, instead, companies made small, sometimes seemingly unnoticeable changes? That’s what Hammerhead does. It’s intentionally invisible, easily interactive, and ultimately achieved when research, strategy, technology, and user experience collaborate to simplify the complex and make the lives of our users easier in a way none of our competitors can match.

Like all products, the initial idea comes from creating a solution for a particular customer base. In our case, that’s cycling. From our own experiences, we were frustrated that the digital technology in cycling was still so far behind the material technology. Bikes used in competitive cycling boast carbon fiber, titanium, and technological advancements and are tested in wind tunnel and aerodynamic settings. By contrast, traditional cycling computers are far behind other consumer technologies, adapted from a paradigm built for car GPS units a decade ago. Clunky and difficult to use, they don’t do cycling justice.

The resulting product, called the H1, was a bike head unit clipped onto handlebars and used simple light patterns to guide cyclists. That has since transformed into the product we have today—the Karoo 2—which is based around the Android operating system. It’s that unique capability that allows the micro-change approach to CX to come to life.

While hardware takes time to develop and produce in a factory, the software can mold and change quicker. Even so, you will see major companies following the traditional model of collecting tons of data over months and years before releasing a major software update. Understandably, they want to take as much information to make the best decision possible. So instead, we take feedback in real-time and constantly iterate software updates. And that commentary comes from all of the customers, from our professional athletes and our more casual riders.

We take all the feedback from our pro cyclists, ambassadors, and customers, and we sort and filter it. From there, we’re able to identify themes and areas of opportunity. The product team uses this data to inform their product roadmap directly and what projects they develop and work on next. And those features get rolled out to all of our customers, including our professional athletes. When the user experience is well-thought, designed, integrated, and tested, every customer’s choice is instinctively the right one.

For example, when Chris Froome was training to return to the Tour de France, he asked for more detailed left-right power data. The product team developed the exact specifications that he was looking for. Not only did Chris get the benefit of having that data, but everyone now has access to that same data. We did something similar for Chris and his fellow ISN team cyclists Mike Woods and Dan Martin. They—some of the best climbers in the world—wanted more data on upcoming climbs for the Tour de France. We built a software feature called CLIMBER that was launched just ahead of the Tour so that not just the team but all riders around the world were able to use it. We even made some tweaks during the event as we got real-time feedback, and we continue to iterate and expand upon the feature.

Now, not all updates can happen in real-time or as quickly as those mentioned. But it speaks to our focus as a company to iterate rather than continually making a few major updates. Our competitors will release major upgrades about twice a year. It might get their customers talking, but we’ve found that this unheard-of rate of iteration allows our customers to be part of the conversation. They’re not simply giving one-time feedback on a feature and have to wait to see if their voices were heard. Instead, we’re hearing them—pros and all—and making changes in real-time.

Even with CLIMBER—which had a bigger release with a long lead time—we just released an iteration as a different way of introducing more data within the feature. It’s learning from the real world. The more people, the more information, the more quickly we can act to enhance CX. Ultimately, the best product teams fall in love with problems, not solutions, and our interactions with our customers help us uncover problems that if solved elegantly can significantly improve a rider’s overall experience.

It’s also a lower-risk approach. Since we are making small changes, we can quickly identify how and if that impacts the user experience. If the customer doesn’t like the change or it creates unforeseen bugs, we can revert before it gets paved over. But, if they like it, we can build on it. 

We understand the software is fundamentally what our customers experience from day today, and we want to make that experience the best one possible. As customers’ wants and needs change from day to day, we should also adapt our product to suit those requests if possible. It might not be a big, flashy announcement all the time that gets everyone talking (for better or worse). But these micro-changes have proved to make for big CX gains.

Cannabis illustration for 360 magazine

Kevin Durant Partners with WeedMaps

Weedmaps Announces Multi-Year Partnership with Kevin Durant, Thirty Five Ventures, and Boardroom

Partnership inclusive of collaborative content aimed to combat misconceptions around cannabis and advocate for legalization

Weedmaps, a leading technology platform for cannabis consumers and businesses, announced today a multi-year agreement with Kevin Durant and Thirty Five Ventures as well as a sponsorship deal with Boardroom. As part of Weedmaps’ mission to power a transparent and inclusive global cannabis economy, this strategic partnership will aim to further deconstruct the negative stereotypes associated with cannabis while elevating the conversation around the plant’s potential for athlete wellness and recovery.

Now more than ever, there is so much opportunity for growth in the cannabis industry as well as the removal of any remaining stigmas around its use, said Kevin Durant, two-time NBA champion and president of Thirty Five Ventures. As the technology leader in the industry, Weedmaps has consistently been at the forefront of change over the last decade. In partnering with Boardroom and Thirty Five Ventures, they’ve shown an even bigger commitment to innovation.

Weedmaps will become an official sponsor of Thirty Five Ventures’ sports business media network, Boardroom, as part of the agreement. Available today, the latest episode of Boardroom’s Out of Office podcast brings together Rich Kleiman, Kevin Durant, and Weedmaps CEO Chris Beals to discuss the potential for the strategic partnership’s long-term impact across the industry, as well as the many challenges ahead that we must address as the country moves closer toward legalization.

As the largest technology provider in the sector, we are serious about our responsibility to lead the national discussion around cannabis and the need for cannabis regulations to be updated across the board, said Chris Beals, Chief Executive Officer of Weedmaps. This partnership with Kevin Durant, Rich Kleiman, and the team at Thirty Five Ventures is a pivotal step forward in our ongoing efforts to break down stigmas surrounding cannabis, especially in the sports industry.

In addition to its sponsorship agreement, Boardroom will collaborate with Weedmaps to produce an original content series, which is tentatively slated for debut in 2022. The multi-year agreement also comprises ongoing integrations with Boardroom, including: Out of Office podcast, development and distribution of original content, co-branded collaborations and events, exclusive merchandise, and more.

Part of Weedmaps’ broader sports and wellness initiative, the company’s partnership with Thirty Five Ventures aims to further educate consumers about the plant’s potential for wellness and recovery. For information about how cannabis affects the body, cannabis products used by some of today’s biggest names in sports, and more, visit their website. Check out the latest episode of Boardroom’s Out of Office podcast here, and for more on Boardroom, visit the website.

About Weedmaps

Weedmaps is a leading online marketplace for cannabis users and businesses, operated by WM Technology, Inc. WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit Weedmaps here.

About Thirty Five Ventures

Co-founded by 2x NBA champion Kevin Durant and entrepreneur Rich Kleiman, Thirty Five Ventures includes the sports business media network Boardroom; an investment portfolio with over 70+ companies, including Acorns, Coinbase, Dutchie, Overtime, Dapper Labs/NBA Top Shot, Postmates, Goldin Auctions, and more; a film/TV arm with projects including the documentary series In the Water (SHOWTIME), the Academy Award-winning Two Distant Strangers (Netflix), and the upcoming scripted series SWAGGER (Apple); equity partnerships with premium audio brand Master & Dynamic and digital media network Just Women’s Sports; a minority stake in the Philadelphia Union; and management of Kevin Durant’s on-and-off court business

About Boardroom

Boardroom is a media network founded by Kevin Durant and Rich Kleiman that looks inside the business of sports as we’ve never seen. The old days of gate-keeping and closed-door meetings are gone: now, athletes, tech moguls, and executives alike are moving the sports world – and culture itself – forward. Boardroom is at the forefront of this change, bringing both fans and entrepreneurs unique perspectives on the sports business news, hot topics, and key industry players they want to know about. Boardroom is a Thirty Five Ventures company.

How to Stay Safe Gaming Online

Online gaming should be a fun and rewarding experience that, critically, does not have any lasting impact. Staying safe online is vital, especially when gaming, as it is all too easy for a fun and innocent activity to become malicious when the right steps have not been taken. That does not mean to say that gaming online is a dangerous activity. In fact, when you take the right steps, online gaming can be just as safe as playing in person with friends.

Use a VPN

A Virtual Private Network, otherwise known simply as a VPN, is a great measure that everyone should use while gaming online. When you connect to a VPN, you connect to an encrypted server, which means that it becomes a lot more difficult for cybercriminals to track your movements. Not only does a VPN allow you to play anonymously, but it also hides your IP address, which makes you even more difficult to track.

Only Play on Trusted Sites

Before you begin playing online, it is important that you check to see that a site is trustworthy. There are many ways that you can check to see how trustworthy an online gaming site is; you could:

  • Check player reviews – looking at reviews of a gaming site, particularly the negative reviews, should help you learn if the site is unsafe. Make sure to check reviews at a respectable website.
  • Check for the right icons; some sites, like gambling sites, should be regulated by a range of international organizations. You should check to see if the site features the icons of the gaming authorities before playing.
  • Do your research; simply just reading up on the best gaming sites to use can help you to find the best, safe sites. Rather than doing the research yourself, you can easily compare the sites in one place and get playing a lot faster, safe in the knowledge that you are using a trusted site. Click here to compare. 

Keep Your Personal Information Private

Of course, sometimes, when you are buying an online game or signing up, you will have to input your personal details (only after checking the site is safe), but in other situations, you should keep your information private. For example, if you are playing an online multiplayer game, you should avoid using or giving out any personal information, including your name or location. Even if a player seems to be a friend of yours, you should never exchange personal information.

It is also vital that you use an appropriate username that does not give too much of your personal information out. You should also make sure to have a different password for every online gaming site that you use.

Install Anti-Virus Software

If you have taken the previous steps, then you can be pretty confident that you will be safe while playing online, but it is always better to be safe and sorry. You should install anti-virus software on your device to give you that extra layer of added security.

If you are playing games on a free site, it is common for these sites to use adverts, some of which might host more harmful, malicious software. You should be using a VPN and anti-virus software at all times to make sure you are staying safe online, whether you are playing a game or reading Wikipedia. 

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Art by Mina Tocalini of 360 Magazine for use by 360 Magazine

Atlas VPN Finds Most Popular Browsers

More than 3 billion internet users now use the Google Chrome browser

Choosing what browser to use is something that every internet user has to do. There are plenty of options to pick from. When choosing, it is essential to make sure your browser has the proper security and privacy settings.

According to the recent Atlas VPN team findings, 3,258,256,887 internet users (or 41% of the population) use Google Chrome browser, making it by far the most popular browser in the world. The key reason for such browser popularity is the fact that it has been created by the tech giant Google. In addition, many people praise it for various customizable options and speed compared to other browsers.

The statistics are based on the GlobalStats browser market share percentage, which was then converted into numbers using the InternetWorldStats internet user metric to retrieve the exact numbers.

The second most popular browser is Safari, with a total of 944,576,100 internet users. iPhone or Mac device users mostly work with the Safari browser as Apple developed it. This browser offers several security features such as security indicators and malware protection.

Third on the list is the Firefox browser, with 181,435,430 people actively using it. Unlike other browsers, Firefox has placed a huge emphasis on user privacy. In March 2021, Firefox launched SmartBlock in version 87 to offer protection against cross-site tracking without breaking the websites users visit.

Microsoft Edge browser ranks fourth with 171,327,607 internet users. Edge is the only browser to natively support Windows Information Protection (WIP), which protects corporate data to help prevent accidental leaks by users on Windows 10 devices.

In fifth and sixth place goes the Samsung Internet and Opera browsers. They have 166,779,086 and 112,196,840 active users respectively.

Google Chrome seems to be the most popular browser based on user interface and ease of customization. Users can install VPNs and AdBlockers directly to the web browser. Another reason for the significant increase in popularity of Google Chrome could be the growth in popularity for Google devices such as the Chromebook, which has Google Chrome installed natively. 

Browser security concerns

At this time, when cybercrime is more active than ever, safety should be one of the priorities when choosing a browser. There are a few additional tools that will help you stay secure to accompany a good browser.

Even though Chrome is the most popular browser globally, it has a history of security and privacy issues. Last year in March, hackers found a backdoor in a Google Chrome update and took advantage of it by releasing a fake Chrome update with malware. It infected more than 3000 users worldwide.

More common browser security concerns are that hackers could access your saved passwords and other information. In addition, cookies and browser cache could also be used to obtain your sensitive data.

Using software such as VPNs, antivirus, firewalls, or password managers can help you to protect your identity online and avoid malicious attacks. These applications have become essential tools when it comes to online security.

To see the data and graphs relevant to Atlas VPN’s report visit their website here.