Posts tagged with "SaaS"

CBD Gif by Reb Czukoski for use by 360 Magazine

Weedmaps Commercial

WM Technology, Inc. (“WM Technology” or the “Company”) (Nasdaq: MAPS) and Weedmaps, the company’s leading commerce-driven marketplace and premier destination for cannabis consumers, debuted a digital commercial spot timed to television’s most-watched event of the year, which addresses the current advertising restrictions imposed on legal cannabis businesses and brands for marketing their products and services.

Weedmaps’ digital ad personifies cannabis as a character named Brock Ollie. Resembling a head of broccoli, the vegetable emoji commonly used as a visual representation of cannabis in marketing, the 30-second spot provides viewers with insight into a day in the life of Brock Ollie, whose superfood identity is up in smoke as he is repeatedly mistaken for cannabis. The advertisement is a humoristic take on the challenges imposed on the broader industry, which include social media censorship and a lack of consistent advertising regulations, thus restricting cannabis-related spots during nationally televised events, like the big game. Brock Ollie shines a light on the marketing hurdles that continue to impede industry growth and consumer education as well as make space for the existing stigma associated with cannabis to thrive.

“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” said Chris Beals, chief executive officer of Weedmaps. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands, and businesses have been boxed out.”

Although acceptance around cannabis consumption continues to grow, with nearly three out of every four (72%1) cannabis consumers saying that everyone or almost everyone knows they consume cannabis, fewer than half (49%2) of cannabis consumers say they are experts or proficient when it comes to cannabis knowledge. Despite consumer appetite and demand for more information, industry players continue to face roadblocks as they navigate not only how to reach consumers, but also how to empower them to make informed purchasing decisions.

“Advertising restrictions are simply one part of a much larger issue,” Beals continued. “Objective and reliable information about cannabis is integral to the sustained growth of this industry. The deficiency of such information and the current limitations that hinder cannabis education continue to negatively impact other areas, such as medical research, and it’s time we begin to address them.”

Weedmaps’ ad encourages viewers to consider why it’s necessary for the cannabis plant to be replaced with items such as broccoli, trees, maple leaves, clouds, and other references in order to navigate the restrictions encountered in the marketing and advertising space. The message is best summarized by the call to action at the end of the spot; “Cannabis is here. Let’s talk about it.”

To watch the digital commercial, please click HERE. Join the #SaveBrockOllie conversation on Twitter, or follow them on Instagram for more information.

About Weedmaps

Weedmaps is a leading online marketplace for cannabis users and businesses, operated by WM Technology, Inc. WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since its inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees.

Woman at Computer by Mina Tocalini for 360 Magazine

Aura SaaS

The Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, and OTB Group, is pleased to announce the launch of Aura SaaS, a game-changing cloud-based SaaS solution. The Aura Blockchain Consortium currently has more than 15 million digital tokens on their private, permission-based blockchain platform which offers both upstream and downstream traceability in the supply chain which is direct-to-consumer. 

The launch of Aura SaaS is the first blockchain-based platform designed for luxury brands to help the luxury industry to embrace the blockchain in their day-to-day business operations including supply chain, customer service, marketing, manufacturing, sustainability, purchasing, logistics, and legal. Aura SaaS will allow Aura member brands to quickly and easily onboard, maximizing value focusing on the customer journey and digital innovation and allowing for both upstream and downstream traceability in the supply chain for consumers–making it one of the best direct to consumer offerings in the market.

Aura SaaS is a no-code solution that allows for a quick and hassle-free implementation. There are also lower up-front costs, as Aura SaaS users benefit from lower license and onboarding fees. The launch of Aura SaaS will make Aura more accessible to luxury brands across the globe while strengthening the industry’s response to challenges such as counterfeiting and responsible sourcing. 

With Aura SaaS, brands can easily access the Aura Blockchain directly through APIs and connect them to their own IT systems and applications. Main functionalities include:

  • Smart contract generator: no coding skills needed
  • Products registered on the blockchain
  • Product events/rich content management
  • Product history
  • Product ownership acquisition & transfer

On top of the blockchain functionalities and APIs accessibility by luxury brands, Aura SaaS will offer various white-label front-end interfaces and web pages to easily write, read and display information from the Aura Blockchain–this will be fully customized to align with the UX of each brand, requiring no technical or blockchain expertise. These web pages can be also directly accessible by luxury clients. Aura SaaS helps luxury brands to address the following topics: authenticity, ownership, warranty, transparency, and traceability targeting both upstream use cases (e.g. raw material sourcing) and downstream use cases (e.g. digital certificates of ownership and authenticity certified on the Aura Blockchain, e-warranty, transfer of ownership, etc.)

Daniela Ott, Secretary General of Aura Blockchain Consortium, said of the launch: “Our ecosystem is growing on a daily basis and Aura’s solution covers the entire lifecycle of luxury production and consumption. Aura SaaS provides a game-changing toolbox for the luxury industry with an easy onboarding, minimum costs, and without the need to manage any Cloud infrastructure and deploying any instance, thus reducing the Time-to-Market to launch new blockchain use cases. This solution is meant to last and benefit the whole value chain. Given its accessible pricing, it is a solution suitable for luxury brands of any size, for most product categories within the luxury sphere.”

Alongside the Aura SaaS solution, the Aura Blockchain Consortium is also developing a suite of turnkey tools to accelerate route to market, with smaller brands in mind. These would include simple, ready-to-use front-end tools that can provide luxury consumers with a visualization of data on the blockchain. For example, brands could offer more transparency into their sustainability credentials by providing consumers with the ability to view the provenance of materials used in the manufacturing process. Such a solution is particularly attractive to brands yet to implement their own advanced front-end but keen to offer customers more insights and interactions.

VMware’s SaaS and Subscription Revenue Spikes in Oct. 2020

VMware’s SaaS and Subscription Revenue Spikes by 44% to $676 Million in October 2020

SaaS and subscription revenue of its VMware surpassed its on-premises license revenue for the first time in its Q3 fiscal year 2021 which ended in October 2020.

According to the research data analyzed and published by Comprar Acciones, VMware’s SaaS and subscription revenue for Q3 FY21 totaled $676 million. That marked an increase of 44% year-over-year (YoY) and accounted for 24% of the company’s total revenue. It is $37 million higher than the $639 million revenue of its on-premises license segment.

Global IT Spending to Shed $300 Billion in 2020 as Cloud Spending Surges 6.3%

Global spending on data center systems is expected to drop 10% to $188 billion in 2020 according to Gartner. At the same time, cloud system infrastructure services are estimated to grow from $41 billion in 2019 to $63 billion in 2020.

Gartner also projects that SaaS solutions will generate $104.7 billion in 2020. The figure was $102.1 billion in 2019 and is set to grow to $121.0 billion in 2021, and further to $140.6 billion in 2022.

According to a study by IDC, In Q1 2020, on-premises IT spending sank by 16.3% YoY, while cloud spending grew by 2.2%. Similarly, in Q2 2020, traditional IT spending fell by 8.7% YoY while cloud spending soared by 34.4% YoY.

Q3 2020 saw a 33% YoY upsurge in global cloud spending to reach $36.5 billion according to a forecast by Canalys. That was $2 billion higher than Q2 2020 and $9 billion higher than Q3 2019.

Moreover, Gartner projects that global IT spending will decline by 8% YoY in 2020 to $3.5 trillion, down from $3.8 trillion in 2019, which means that the drop will be a massive $300 billion. However, cloud spending will grow by 6.3% during the same period.

The full story, statistics and information can be found here.