Posts tagged with "Aura Blockchain Consortium"

Louis Vuitton introduced LV diamonds campaign via 360 MAGAZINE

LV DIAMONDS

Louis Vuitton continues its journey into the world of jewelry with the LV Diamonds collection.

This new chapter celebrates the LV Monogram Star diamonds and offers a unique vision of diamonds through unprecedented creations that spark universal emotions and transcend individual personalities. As symbols of commitment, these pieces of jewelry pay homage to our bonds with other people, both to loved ones and to ourselves. They are there to celebrate each facet of our lives. The LV Diamonds collection reaffirms our attachment to ourselves and others, and to those precious moments spent together. 

LV Monogram Star, A Revolutionary Cut 

The monogram flower, Louis Vuitton’s iconic pattern, resonates throughout the House with its timeless and bold design. With the LV Monogram Star diamonds, the motif confirms its status as a symbol of eternity. Innovation, tradition and technology, combined with creativity and jewelers’ savoir-faire, have inspired the Maison with this specific cut, named LV Monogram Star. Instantly recognizable with its fifty-three facets with pointed ends, it repreises the star-shaped monogram flower created by Georges-Louis Vuitton in 1896. A bold, graphic cut, with a brand new outline to make the sleek authentic jewels sparkle like never before. 

The Creations

The exclusive pieces in the LV Diamonds collection designed by Artistic Director for Watches and Jewelry, Francesca Amfitheatrof, showcase LV Monogram Star and brilliant diamond cuts. Rings, unisex bands with understated yet bold designs, earrings and pendants are all tributes to the Mainson’s signature aesthetic. The platinum, rose gold or half-aveed rings rekindle the Art Deco-style V with the Gaston-Louis Vuitton would have adorn his suitcases in the 1920s and 1930s. An even more precious version is enhanced with a central LV Monogram Star diamond, while another one dominates over other rings made of platinum, encrusted or entirely paved with diamonds. THanks to the Louis Vuitton jewelers’ expertise, this monogram flower is turned into a bezel, with tiny V-shaped claws embracing the curves and edges of this rare gem. Playful and graphic, irresistible bands complete the collection with a sparkling checkerboard that calls to mind the Damier canvas created by Georges Vuitton in 1888. Finally, a pendant and earrings, new daily essentials combining the must-have brilliant cut with a flower paved with diamonds let a double motif in diamond and gold resolute on the hollow of the neck or the ears. The new jewelry sets are highlighted by the harmonious use of the same colors and materials – the white and pink of gold, the purity of platinum and the intense shine of diamonds. These exclusive unisex cfreations were designed to be worn by themselves or in conjunction with other pieces, combined, stacked, or mixed or matched in an eternal dialogue. 

The LV Diamonds Certificate 

Louis Vuitton presents the first LV Diamonds certificate. This document reflects their commitment to transparently sourcing their gemstones. Provided with each LV Diamonds creation set with a central stone, this unique file lists each diamond’s weight, color, purity and cut quality. It also tracks its journey, from the country where the diamond was extracted until its arrival in its case, through the workshops where it was cut, polished and mounted. Each chapter in the story of an LV Diamonds creation is written down, thus carefully documented. In order to reinforce such a certificate’s security, Louis Vuitton uses blockchain. This modern technology, operated by Aura Blockchain Consortium – a platform dedicated to the luxury industry – allows for the recording and issuing of forgery-proof data thanks to decentralized storage. This solves many issues related to responsible sourcing, as well as the diamond’s durability since the platform provides direct access to the stone’s history, and its life cycle from its creation to its distribution. 

LV Diamonds via 360 MAGAZINE

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Aura Blockchain Consortium via 360 magazine

Aura Blockchain Consortium

The Aura Blockchain Consortium joins the SMI Fashion Task Force to leverage technology to achieve sustainability and circularity goals

Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, the OTB Group and Mercedes-Benz, is joining the Sustainable Markets Initiative Fashion Task Force, a private-sector coalition aimed at accelerating the transition towards a more sustainable future in the global fashion, textile and apparel sector. The SMI was launched by His Royal Highness The Prince of Wales in 2020, and its Fashion Task Force is chaired by Federico Marchetti, tech entrepreneur and sustainability pioneer. Aura Blockchain Consortium’s technology will help members of the Sustainable Markets Initiative Fashion Task Force achieve their sustainability goals and enhance traceability. 

“We’re thrilled to have Aura Blockchain Consortium join the Task Force. Its presence will accelerate our mission to build innovation, transparency and a collaborative spirit within the fashion industry. Only by working together and leveraging technology will we protect the planet.” says Federico Marchetti, SMI’s Fashion Task Force Chair.

“It is a privilege to support HRH The Prince of Wales’ Sustainable Markets Initiative Fashion Task Force along with its members and teams through the Aura Blockchain Consortium’s private blockchain and NFT solutions as we work towards our shared vision to accelerate the transition to a more sustainable future. We are excited to start the collaboration with the Fashion Task Force’s team to push circularity and traceability forward” says Daniela Ott, General Secretary of Aura Blockchain Consortium.

Across 2021 and 2022, the Task Force has been delivering action in multiple areas where Aura Blockchain Consortium’s traceability platform, built for the luxury sector, will bring considerable value. In recognition that consumer interest in more sustainable products is on the rise, the Task Force is focused on unlocking circularity by rolling out a Digital ID, which was launched at the G20 in Rome in October 2021. The Digital ID allows key players in the fashion value chain – including manufacturers, brands, retailers, resellers and recyclers – to provide unprecedented transparency and traceability of the products they sell. It also unlocks new circular services for customers, such as care and repair services, as well as ones focused on resale and recycling.

The Aura Blockchain Consortium already enables and supports participating members to tag their products with secure, unique blockchain-based identities that can track a product’s manufacture and supply from raw materials through to end consumers. As such, it owns the perfect innovative technology to enable the Task Force and its member brands with this ambition.

Woman at Computer by Mina Tocalini for 360 Magazine

Aura SaaS

The Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, and OTB Group, is pleased to announce the launch of Aura SaaS, a game-changing cloud-based SaaS solution. The Aura Blockchain Consortium currently has more than 15 million digital tokens on their private, permission-based blockchain platform which offers both upstream and downstream traceability in the supply chain which is direct-to-consumer. 

The launch of Aura SaaS is the first blockchain-based platform designed for luxury brands to help the luxury industry to embrace the blockchain in their day-to-day business operations including supply chain, customer service, marketing, manufacturing, sustainability, purchasing, logistics, and legal. Aura SaaS will allow Aura member brands to quickly and easily onboard, maximizing value focusing on the customer journey and digital innovation and allowing for both upstream and downstream traceability in the supply chain for consumers–making it one of the best direct to consumer offerings in the market.

Aura SaaS is a no-code solution that allows for a quick and hassle-free implementation. There are also lower up-front costs, as Aura SaaS users benefit from lower license and onboarding fees. The launch of Aura SaaS will make Aura more accessible to luxury brands across the globe while strengthening the industry’s response to challenges such as counterfeiting and responsible sourcing. 

With Aura SaaS, brands can easily access the Aura Blockchain directly through APIs and connect them to their own IT systems and applications. Main functionalities include:

  • Smart contract generator: no coding skills needed
  • Products registered on the blockchain
  • Product events/rich content management
  • Product history
  • Product ownership acquisition & transfer

On top of the blockchain functionalities and APIs accessibility by luxury brands, Aura SaaS will offer various white-label front-end interfaces and web pages to easily write, read and display information from the Aura Blockchain–this will be fully customized to align with the UX of each brand, requiring no technical or blockchain expertise. These web pages can be also directly accessible by luxury clients. Aura SaaS helps luxury brands to address the following topics: authenticity, ownership, warranty, transparency, and traceability targeting both upstream use cases (e.g. raw material sourcing) and downstream use cases (e.g. digital certificates of ownership and authenticity certified on the Aura Blockchain, e-warranty, transfer of ownership, etc.)

Daniela Ott, Secretary General of Aura Blockchain Consortium, said of the launch: “Our ecosystem is growing on a daily basis and Aura’s solution covers the entire lifecycle of luxury production and consumption. Aura SaaS provides a game-changing toolbox for the luxury industry with an easy onboarding, minimum costs, and without the need to manage any Cloud infrastructure and deploying any instance, thus reducing the Time-to-Market to launch new blockchain use cases. This solution is meant to last and benefit the whole value chain. Given its accessible pricing, it is a solution suitable for luxury brands of any size, for most product categories within the luxury sphere.”

Alongside the Aura SaaS solution, the Aura Blockchain Consortium is also developing a suite of turnkey tools to accelerate route to market, with smaller brands in mind. These would include simple, ready-to-use front-end tools that can provide luxury consumers with a visualization of data on the blockchain. For example, brands could offer more transparency into their sustainability credentials by providing consumers with the ability to view the provenance of materials used in the manufacturing process. Such a solution is particularly attractive to brands yet to implement their own advanced front-end but keen to offer customers more insights and interactions.