Posts tagged with "Richemont"

Woman at Computer by Mina Tocalini for 360 Magazine

Aura SaaS

The Aura Blockchain Consortium, founded by LVMH, Prada Group, Cartier, part of Richemont, and OTB Group, is pleased to announce the launch of Aura SaaS, a game-changing cloud-based SaaS solution. The Aura Blockchain Consortium currently has more than 15 million digital tokens on their private, permission-based blockchain platform which offers both upstream and downstream traceability in the supply chain which is direct-to-consumer. 

The launch of Aura SaaS is the first blockchain-based platform designed for luxury brands to help the luxury industry to embrace the blockchain in their day-to-day business operations including supply chain, customer service, marketing, manufacturing, sustainability, purchasing, logistics, and legal. Aura SaaS will allow Aura member brands to quickly and easily onboard, maximizing value focusing on the customer journey and digital innovation and allowing for both upstream and downstream traceability in the supply chain for consumers–making it one of the best direct to consumer offerings in the market.

Aura SaaS is a no-code solution that allows for a quick and hassle-free implementation. There are also lower up-front costs, as Aura SaaS users benefit from lower license and onboarding fees. The launch of Aura SaaS will make Aura more accessible to luxury brands across the globe while strengthening the industry’s response to challenges such as counterfeiting and responsible sourcing. 

With Aura SaaS, brands can easily access the Aura Blockchain directly through APIs and connect them to their own IT systems and applications. Main functionalities include:

  • Smart contract generator: no coding skills needed
  • Products registered on the blockchain
  • Product events/rich content management
  • Product history
  • Product ownership acquisition & transfer

On top of the blockchain functionalities and APIs accessibility by luxury brands, Aura SaaS will offer various white-label front-end interfaces and web pages to easily write, read and display information from the Aura Blockchain–this will be fully customized to align with the UX of each brand, requiring no technical or blockchain expertise. These web pages can be also directly accessible by luxury clients. Aura SaaS helps luxury brands to address the following topics: authenticity, ownership, warranty, transparency, and traceability targeting both upstream use cases (e.g. raw material sourcing) and downstream use cases (e.g. digital certificates of ownership and authenticity certified on the Aura Blockchain, e-warranty, transfer of ownership, etc.)

Daniela Ott, Secretary General of Aura Blockchain Consortium, said of the launch: “Our ecosystem is growing on a daily basis and Aura’s solution covers the entire lifecycle of luxury production and consumption. Aura SaaS provides a game-changing toolbox for the luxury industry with an easy onboarding, minimum costs, and without the need to manage any Cloud infrastructure and deploying any instance, thus reducing the Time-to-Market to launch new blockchain use cases. This solution is meant to last and benefit the whole value chain. Given its accessible pricing, it is a solution suitable for luxury brands of any size, for most product categories within the luxury sphere.”

Alongside the Aura SaaS solution, the Aura Blockchain Consortium is also developing a suite of turnkey tools to accelerate route to market, with smaller brands in mind. These would include simple, ready-to-use front-end tools that can provide luxury consumers with a visualization of data on the blockchain. For example, brands could offer more transparency into their sustainability credentials by providing consumers with the ability to view the provenance of materials used in the manufacturing process. Such a solution is particularly attractive to brands yet to implement their own advanced front-end but keen to offer customers more insights and interactions.

Money illustration by 360 Magazine

LVMH Market Cap Increase

LVMH Market Cap Soars to €265 Billion, Tops Nestle as Highest Valued Company on European Stock Market

Luxury conglomerate LVMH is among the key beneficiaries of investor optimism. According to the research data analyzed and published by Finaria, luxury conglomerate LVMH’s market capitalization stood at €264.55 billion as of February 26, 2021. That made it the highest valued company on the European stock market, overtaking Nestle which had CHF 267.57 billion (€242 billion).

Based on a HH Journal report, LVHM’s share price increased by 65.4% between April 2020 and February 2021. During the same period, European luxury rival Richemont posted a share price gain of 74%. Hermes stock shot up by 54.7% while Kering’s soared by 22.1%.

Fashion and Leather Goods Division Accounted for 86.5% of LVMH 2020 Profit

LVMH, the world’s largest luxury group, owns 75 primary brands across five divisions. Fashion and leather goods, the largest of these, accounted for a 46% share of Q1 to Q3 2020 revenue. During the period, the segment’s sales fell by 11% but started showing signs of recovery in Q3 2020, with a 12% uptick.

The performance of the fashion and leather goods division improved further in Q4 2020 when its revenue soared by 18% to €7.3 billion. For the full year 2020, the segment’s organic revenue only declined by 3%, compared to its 24% decline during H1 2020. It thus accounted for 86.5% of LVMH’s profits for the year 2020.

Overall, LVMH group sales in Q4 2020 totaled €14.3 billion, down by only 3% YoY. Asia contributed to its strong performance with a 21% increase in regional sales. In contrast, sales in Europe fell by 24%.

For the full-year 2020, LVMH’s revenue sank by 16% to €44.65 billion while its net profit fell by 34% to €4.7 billion. On the bright side, the group completed the acquisition of US jeweler Tiffany at $15.8 billion. In 2021, analysts project an increase of 18% in revenue and a 67% uptick in earnings for LVMH.

The full story, statistics and information can be found on Finaria’s website.