Posts tagged with "watches"

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

TAG HEUER x PORSCHE

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

The Swiss luxury watchmaker, TAG Heuer, and the German sportscar manufacturer, Porsche, have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration–ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

TAG Heuer CEO Frédéric Arnault says that now is the time is right for his brand’s partnership with Porsche“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

“The strong friendship of our brand with TAG Heuer has existed for decades, and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

TAG Heuer and Porsche: Two histories–one passion

TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindsets, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honored in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

A Beautiful Friendship Begins . . . and Flourishes

The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst, or “Ferry”, joined his father’s engineering office in 1931 at the age of 22. He later founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world–including a class win in the Carrera Panamericana race of 1954. In honor of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco–with its distinctive case, the blue metallic dial, the red seconds hand and the crown positioned on the left side of the case–broke with the familiar design codes of traditional watchmaking.

The Heuer Monaco’s innovations had come at a significant financial cost. As an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

There was another important, and more formal, link between Porsche and Heuer–or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

In 1999, the relationship grew even stronger–from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship, and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic, official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

New Sports Partnerships for 2021 and beyond

Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning  detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

Motorsports: continuing the legacy

The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports, and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer, its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series, Porsche Carrera Cup.

In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich, common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

One team, on the green and on the court

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

For the competitor in all of us

TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts, TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.

Celebrating a partnership:

Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior, or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

The official partnership between TAG Heuer and Porsche may be on its starting line, but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favorite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

Available from February 2021 HERE.

CASE

44 mm diameter

Steel polished, fine brushed case

Ceramic black tachymeter fixed bezel; Porsche inscription

Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red

Steel screw-down sapphire case back with special engraving Water resistance: 100 meters

 DIAL

Grey asphalt dial 3 counters :

—           3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip

—           6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand

—           9 o’clock : black “azurage” hour chronograph counter ; rhodium plated polished hand red tip

Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip

TAG Heuer applied logo 6 o’clock date

CARRERA HEUER 02 80 HOURS

 STRAP

Embossed black calf leather strap with hand stitching; calf skin black lining

Steel folding clasp with double safety push-buttons

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer  has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

 TAG Heuer Carrera Porsche Chronograph for 360 Magazine

Kaelen Felix illustration for 360 MAGAZINE Rolex article

Rolex Watches are Still the Ultimate Fashion Accessory

Rolex is among the most renowned brands on the planet. It was established in London in 1905 but is now headquartered in Geneva, Switzerland. What makes Rolex unique is its unwavering dedication to the niche craft of luxury watchmaking. 

The brand only makes watches, but this has not prevented it from being a sign of wealth and elegance in contemporary culture. This may be attributed to the fact that so many famous personalities have been linked to Rolex watches across time. 

It’s definitely an item that signifies prestige, not just a watch. Maybe this is the rationale for the long-lasting popularity of the company.

What Makes Rolex Special?

You might think Rolex watches are going out of style now, since their only real feature that can also be accomplished via your smartphone. That raises the question, ‘Why are Rolex watches so pricey? When you focus on the lengthy method of making only one Rolex watch, you could start thinking that they’re actually reasonably priced!

The components Rolex requires to create its watches are not used by anybody else in the industry. For most brands of the world, their steel timepieces use mostly 316L, a form of stainless steel, in their manufacturing process. 

Rolex, on the other hand, chooses to use 904L steel for its watches. This form of steel is much more complicated to process than its 316L equivalent, and the production cost is also considerably higher. 

Rolex’s expertise in luxury watches and time-tested knowledge makes it the first company in the world to be able to manufacture its products in this way, and the outcome is a stylish design that rises above its rivals. In addition, the organization has set up a range of testing laboratories to help establish strategies for streamlining and developing its products. 

The watches are constructed using advanced equipment and then finished by human hands to give it an immaculate look. All these considerations contribute to grant Rolex watches a high end starting price as well.

How Much Will a Rolex Cost?

Rolex watches are designed to be luxurious products that will last for decades, and it is no wonder that this model has a high value. The affordable models start at about £5,000, but for antique timepieces and the new styles, you might have to surpass £15,000 to land the watch you like. 

One of the advantages of owning a Rolex watch is that it can be used as a kind of savings. Many models are expected to hang on to their popularity, and some iconic pieces, such as the Datejust or the Daytona, are proven to increase in value. If you are trying to assess the worth of a particular Rolex watch, the first move is to locate its serial and model code. 

Where Should You Buy a Rolex From?

If you’ve chosen to take the plunge to purchase your own Rolex watch, there are a range of choices to consider. If you can manage it, the ideal choice is to order directly from one of the manufacturer’s approved outlets at a full cost. Even so, you can still choose to buy a pre-owned Rolex at a cheaper price.

A highly desired brand, such as Rolex, will have many forgeries and fakes on the market as well, and a new buyer may find it difficult to access the marketplace. 
The easiest approach is to buy from a reliable professional buyer who has many consumer ratings for reputation.  These sellers are experienced in the purchasing and sale of premium products and also have experts available to analyze the commodity so that reasonable value can be calculated. 

In Conclusion

A Rolex can mean a lot to the outside world. The picture of class, reputation, and riches is all that Rolex has to do. What is more significant, though, is the impact it has on you, the wearer. 

It’s really one of the most special and personal things you can buy for yourself, and this timeless watch will never go out of style! 

Rolex from Christine's New York

Christie’s New York Rare Watches New York: Online

Christie’s New York announces Rare Watches New York: Online. From November 24 to December 10, Christie’s New York will feature a selection of important vintage and modern timepieces celebrating the most renowned manufactures such as Patek Philippe, Rolex, Cartier, F.P. Journe, Audemars Piguet and many more.

Curated with passion, the sale comprises incredible rarities, including a magnificent Patek Philippe reference 1463 in pink gold retailed by Serpico Y Laino ($400,000-600,000), an extremely rare Patek Philippe Nautilus reference 3800 in pink gold ($250,000-450,000), and a magnificently preserved Rolex reference 6236 now known as “Jean Claude Killy” ($240,000-440,000), after the celebrated Olympic skier and Rolex ambassador.

The auction will present a great selection of Rolex Daytona chronographs, led by a reference 6263 with Paul Newman “Panda” dial showing attractive signs of tropicalization ($300,000-500,000). An iconic variant, Rolex wristwatches with Paul Newman “Panda” dials are widely sought-after and considered part of the most elegant designs ever created by the Rolex manufacture.

With a Patek Philippe selection of great depth, the sale will include an example of the iconic reference 2499 in yellow gold ($350,000-450,000) and a selection of important pocket watches; two highly attractive minute repeating pocket watches with American calendar, reference 843 ($120,000-180,000) and 699/2 ($100,000-300,000), and the possibly unique reference 947/1 pocket chronometer ($100,000-200,000) with spring detent escapement and minute repeating mechanism.

 “Going into this season, we made the deliberate decision to combine our live and online auction into one comprehensive online sale, which will represent the highest valued online watches sale ever offered at Christie’s. The sale will also be the first Christie’s auction to offer a timepiece valued with an estimate of $400,000-600,000,” said Remi Guillemin, a Specialist at Christie’s Watches.

Throughout this year, we have witnessed an increased comfort level of digital transactions, and with the recent record success of our recent Dubai and Geneva online sales, we felt that this model is best suited to meet our clients’ evolving needs. We have seen incredible engagement from current collectors and new buyers alike. This sale offers timepieces that will appeal to clients looking to begin their collection as well as collectors looking for watches of the utmost rarity; there is truly something for everyone,” continued Guillemin.

G-SHOCK releases Earth Tone Color Series and Utility Marble Series as announced by 360 MAGAZINE.

New G-SHOCK Series

Today, Casio announces two new, fashion-forward collections of G-SHOCK men’s timepieces. The Earth Tone Color Series and the Utility Marble Series combine the iconic toughness of G-SHOCK with technical features and color palettes that bridge the gap between style and functionality.

Earth Tone Color Series

The GA2110ET-2A and the GA2110ET-8A headline the Earth Tone Color Series in sleek, dark navy blue and gray colorways. Both watches maintain the classic octagonal bezel design features from the base GA2100 model in an updated, slim case. The timepieces uphold the strength of a typical G-SHOCK with an ultra-tough Carbon Core Guard structure that remains easy to read no matter where you are with Neobrite luminous watch hands.

The GA2110ET-2A and GA2110ET-8A retail for $110 each.

UTILITY MARBLE Series

The theme of paying tribute to the natural colors from the Earth continues with the Utility Marble series, which utilizes a mixed color resin molding technology to create designs that reflect similar styles to geological formations. This lineup includes several models with G-SHOCK’s most updated features, for example the GA2000WM-1A boasts a Carbon Core Guard structure and a large front button, with a black bezel for a simple, subdued look, while the combination analog-digital GA700WM-5A features a large bezel to create a bolder design. Rounding out the trio is the DW5600WM-5, which comes in G-SHOCK’s iconic origin case shape, with a two-tone design and a complementary blue-green EL backlight to give it a sleek look.

The GA700WM-5A and DW5600WM-5 retail for $110 each, while the GA2000WM-1A retails for $130.

All models in the Earth Tone Color Series and Utility Marble Series will be available for purchase at the end of November at select G-SHOCK retailers, G-SHOCK Soho Store, and gshock.com.

Watch photo by Lauren Gnazzo for 360 magazine

Watches of Switzerland and MAYORS X Breitling

Watches of Switzerland and MAYORS is excited to announce its partnership with Breitling to produce a special exclusive timepiece, the Premier B01 Chronograph. With a limited production of 150 pieces, the new watch will be exclusively available starting today at MAYORS and the Watches of Switzerland.

The Breitling Premier Special Edition combines purpose with style, delivering quality, performance, and timeless design in a distinct new color combination, with the Watches of Switzerland Group logo, inscribed onto the transparent case back. This new Special Edition is a chronograph with a commitment to everyday elegance, worthy of the legacies of both companies. 

The partnership is one of a series of unique collaborations the company has rolled out in 2020 aimed at continuing to provide compelling activations for both Watches of Switzerland and MAYORS customers. Pre-orders can be placed online starting from today at the websites of Watches of Switzerland and Mayors.  

Brian Duffy, the Watches of Switzerland Group CEO, said “We are delighted to announce the release of the Watches of Switzerland Group Exclusive Special Edition Premier B01 Chronograph 42 and showcase our strong partnership and collaboration with Breitling. Our collaboration is a badge of honour for our teams and we hope something for our clients to enjoy.”

Watches of Switzerland has been crafting Swiss watches since 1924. Breitling is a Swiss luxury watchmaker based in Grenchen, Switzerland. Together, the two companies are coming together to form an exquisite watch. This release celebrates the partnership the companies have shared for years.

The watch features a sleek blue band made of alligator leather, that meets at a striking silver dial. The subdials compliment the band shining in blue: a 30-minute counter at 3 o’clock and a small-second sub-dial at 9 o’clock.

Each watch purchased comes accompanied by an exclusive certificate signed by Georges Kern, Breitling CEO and Brian Duffy, the Watches of Switzerland Group CEO. 

Kern commented, “The long-standing relationship between Breitling and the Watches of Switzer-land Group reflects our shared values and dedication to delivering a first-class luxury experience to our customers. The new Premier B01 Chronograph 42 perfectly embodies these values in a timepiece that is both classic and refined.”

The watch is now available for preorder on the company’s website. Breitling can be followed on Facebook, Instagram and Twitter.

G-SHOCK x New Era

Casio announced that it joined with longtime collaborator New Era Wednesday for a brand new timepiece.

The GM110NE-1A is a celebration of New Era’s 100th anniversary and includes the classic headwear brand’s flag logo at the 3 o’clock position on the watch’s face.

The gold accents work in conjunction with an engraved gold IP case back that features inscriptions reading “100 1920-2020,” a tribute to New Era’s long and storied history.

While carrying the design of the G-SHOCK GM110, the GM110NE-1A has a dark gray metal-forged and polished IP bezel.

The GM110NE-1A also comes with two bands.

One is a black cloth band lined with green, similar to New Era’s famous 59FIFTY hat. It also has a gold buckle and band keepers on the underside, a nod to the sought after 59FIFTY cap, gold buckle, band keepers, an embroidered New Era logo and a gold-speckled back.

The other is a gold-speckled black urethane band with a stainless-steel keeper.

G-SHOCK released a video for everyone to see all the features of their new design. You can see it by clicking right here.

The GM110NE-1A comes with signature G-SHOCK technology like:

-200M Water Resistance

-Shock Resistance

-Magnetic Resistance

-Super Illuminator Auto LED Light

-3-year battery

-5 Multi-Function Alarms with 1 Snooze Alarm

-World Time (31 Time Zones + UTC / 48 Cities)

-1/100th Sec. Stopwatch (24Hr)

-Countdown Timer (1Sec., 24Hr)

-12/24 Hr. Time Formats

-Full Auto Calendar

It is available in Nov. and will retail for $340. It can be purchased through select G-SHOCK retailers, the G-SHOCK Soho Store and online on G-SHOCK’s website.

Watch illustration done by Mina Tocalini of 360 MAGAZINE.

G-SHOCK x Clear Camo Collection

Today, Casio announces the release of a new line-up of men’s G-SHOCK models with striking translucent, metal camouflage prints. The new models share the strength and design features of three of G-SHOCK’s most popular silhouettes, the origin G-SHOCK 5600, the DW6900, and GA110, bringing a nostalgic, yet eye-catching new look to these iconic models.

The new transparent camo series arrive in a one-of-a-kind look with a premium, laser-engraved camouflage metal bezel and fully translucent camouflage-printed band. The GM5600SCM-1 features the renowned square case of the original G-SHOCK, while the GM6900SCM-1 and GM110SCM-1A bring superior strength in updated styles with forged metal bezels that accentuate the translucent camouflage pattern.

In addition to this updated look, the latest line-up from G-SHOCK comes with the brand’s most up to date technical capabilities, including an EL backlight to provide enhanced visibility for any time of day, and the GM110SCM-1A boasting magnetic resistant technology.

G-SHOCK released a new watch just this past month. The 360 MAGAZINE announced that “G -SHOCK announces the release of the MTGB1000VL-4A, an all-new, limited-edition to the popular MT-G line up of premium men’s watches. The new model boasts a striking, multi-colored design and rainbow ion-plate bezel that represents volcanic lightning.”

The G-SHOCK watches are revolutionary for the Casio offering “electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness,” according to the companies site. The G-SHOCK watch was created by Casio engineer, Kikuo Ibe, in 1981 when he had broken a pocket watch his father had given him.

He then set out to make a watch that could go through stress without breaking. After 200 prototypes, Ibe released the G-SHOCK watch.

Since the creation, multiple models have been released offering something for every one. His watch has truly proved to be indestructible. InsideHook reported that, “Just over two years ago, officials from Guinness World Records drove a 24.97-ton dump truck over a Casio G-SHOCK in order to test the ticker’s claim to be the world’s toughest watch. 

Though the massive truck Guinness used for the test gave the DW5600E-1 model quite a licking, the iconic square-case watch kept on ticking, setting a new world record for the heaviest vehicle to drive over a watch without breaking it.”

Now with a new model of watches being released this October, Casio, G-SHOCK and Ibe are continuing to revolution watches.

The GM110SCM-1A will retail for $230, and the GM5600SCM-1 and GM6900SCM-1 will retail for $210 each. The models will be available this October at select G-SHOCK retailers, G-SHOCK Soho Store, and gshock.com

Hamilton Introduces New Range of Pilot Watches

As any professional pilot will attest, there is nothing quite like the freedom of flight – bursting through clouds at 10,000 feet, the cockpit flooding with light as you arc upwards into the clear blue sky. But that freedom is based on technical calculations that a true aviator must be able to make with or without the aid of cockpit instruments.

At Hamilton, we’ve provided the flying community with the precision timepieces they need for over a century, from the first U.S. Airmail service in 1918 to today’s daredevil air racers. With the Khaki Aviation Converter, we’re enabling crucial flying calculations to be performed on the wrist of modern aviators.

The watch’s distinguishing feature is a bi-directional rotating bezel, whose logarithmic gradations interact with the fixed scale around the dial, creating a ‘slide rule’ enabling mathematical calculations while in flight. This can be applied to critical factors like airspeed, distance, fuel consumption, rate of climb or descent and flight time – in fact, it follows the same principles as the E6B “Whiz Wheel”, a paper flight computer that’s still used widely in pilot training today.

The slide-rule bezel is also handy for carrying out various unit conversions: kilometers/nautical miles, pounds/kilograms, feet/meters for instance, or currency conversions for those flying internationally.

Already a powerful tool, the 42mm automatic version of the Khaki Aviation Converter steps up the game with a balance spring made of NivachronTM alloy, an exclusive new material with superior resistance to magnetic fields. In the cockpit, having a watch unaffected by magnetic forces is critical, and by adding this superior balance spring alloy, we ensure precision in any environment. Military pilots’ watches were the first to include anti-magnetic technology that countered the fields generated by radar instruments.

A sleek black dial houses the H-10 automatic movement with 80 hours of power reserve, and is available on a brown and black leather strap or a stainless steel bracelet.

If you’re looking to add even more function to your Khaki Aviation Converter, choose our 44mm GMT designed with a blue dial and available with brown leather strap or bracelet. Powered by our H-14 movement, it includes 80 hours of power reserve, perfect for the globetrotting adventurer.

The Khaki Aviation Converter Automatic Chronograph rounds out the collection with its H-21-Si movement. Using a high-tech silicon balance spring, it negates the powerful magnetic forces found around airplane cockpits and flight decks.

The Khaki Aviation Converter is a combination of Swiss engineering and high demanding aviation equipment.

ABOUT HAMILTON WATCHES

Hamilton was founded in 1892 in Lancaster, Pennsylvania, USA. Hamilton watches combine the American spirit with the unrivalled precision of the latest Swiss movements and technologies. Known for its innovative design, Hamilton has a strong foothold in Hollywood, with products appearing in more than 500 films. The brand also boasts a strong aviation heritage. Hamilton is a member of the Swatch Group, the largest watch manufacturer and distributor in the world.

Khaki Aviation Converter Auto (4 styles)

Pricing: $1,095 – 1,195 USD

For more information click HERE

Khaki Aviation Converter Auto Chrono (3 styles)

Pricing: $1,995 – 2,145

For more information click HERE

Khaki Aviation Converter GMT Auto (2 styles)

Pricing: $1,445 – 1,495

For more information click HERE

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G-Shock Releases New Aviation Line

Today, Casio introduces an all-new model to its popular G-SHOCK Master of G collection of men’s tactical watches, Designed with aviation professionals in mind, the GRAVITYMASTER, GRB200 boasts three colorways with a unique Carbon Core Guard construction, carbon-infused resin bezels and resin bands in black (GRB200-1A), orange (GRB200-1A9) or blue (GRB200-1A2) to provide elevated strength and durability in lightweight cases.

The new GRB200 packs essential functions and all the accuracy and functionality required for flight. Its carbon core guard structure protects the module with a resin case reinforced with carbon fibers. In addition, the model features a brand new and unique button design with large buttons set at different angles and shapes arranged in a way to resemble a fighter jet control stick with powerful button guards to prevent operating errors while wearing gloves.

The GRB200 has G-SHOCK’s most-premium features, including a Carbon-insert Bezel that’s engineered with a three-layer structure to provide the utmost strength and capability to withstand harsh conditions pilots handle on a daily basis.  The top layer is semi-transparent to reveal the carbon construction inside.

Packed with a number of technology features, the GRB200 offers tactical functions for all level of aviation enthusiasts.  When synced with a Bluetooth®-connected smartphone, via the G-SHOCK Connected App, the GRB200 offers a Mission Log function that records altitude points from the watch and GPS points from the phone. The Calorie Consumption Display calculates data from the step counter and takes altitude measurement into account. The Location Indicator records a current location on the app, and the watch acts as a backtracking device by pointing to the location with the second hand and showing the distance on the LCD display. The watch automatically adjusts the time through the Bluetooth connection and has a phone finder function. The menu mode on the LCD display is also customizable. All these features are accessible and easily viewed on the G-SHOCK Connected smartphone app.

The GRB200 arrives with updated features like automatic compass correction capabilities, two-year battery life, and Quad Sensor technology that includes a compass, thermometer, altimeter/barometer, and step tracker, making it easy and reliable for pilots to use under any situation.

As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.

The newest addition to the GRAVITYMASTER collection comes with additional standard G-SHOCK technology such as:

  • 200M Water Resistance
  • Shock Resistance
  • Vibration Resistance
  • Double Super LED Lights
  • Neo-Brite Luminous Hands & Markers
  • World Time (38 Time Zones / 38 Cities + UTC)
  • Sunrise & Sunset Data
  • 1/100th Sec. Stopwatch (24Hr)
  • Countdown timer
  • 5 Multi-Function Alarms
  • 12/24 Hr. Time Formats
  • Full Auto Calendar

The GRB200 will retail for $350 and will be available for purchase this September at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com.

Rita Azar illustrates a design article for 360 MAGAZINE

Top 5 Men’s Black Watches for Everyday Use

Every man needs a quality black watch in his collections. If you are a true stylish man, you will definitely need more than one. But what is so special about men’s black watches? Why are they always highly recommended for fashionable men? Well, we believe they solve a lot of style problems. It is very hard to go wrong with black watches. They match with most outfits and will help when you are in a conundrum about the perfect way to accessorize. Versatile black watches are perfect for everyday use.

For a fashion accessory that is always in high demand, it is understandable that there is an abundance of black watches for men in the market. There are so many vendors advertising different models of watches that it will be very difficult to pick the perfect one for you. We want to make the experience easier for you. Here, we will review the top five men’s black watches that are versatile and perfect for everyday use.

TOP 5 Black Watches For Men 

  1. Venice Moonphase Black Gold Mesh Watch

The wonderful Venice Moonphase comes in an all-black design that is perfect for all stylish men. The pitch-black mesh is sleek and suits the wonderful black gold dial—the gold accents in the dial and the moonphase help to give it a distinctive look. The Italy-inspired design adds to the overall appeal, with the architectural artwork on the caseback demonstrating the uncommon quality it represents. The sapphire crystal hardened mineral glass is another important feature of the watch, offering a protective layer that is resistant to scratch. 

  1. Venice Monochrome Automatic Black Watch

Nothing feels cool and confident on the wrist like quality mens watches with black leather strap. If you want to know how that feels, the Venice Monochrome Automatic from Filippo Loreti is the perfect watch to buy. The classic black-and-white design makes it perfect for everyday use. The elegant moon and sun dial adds a touch of sophistication, which is another angle that will impress fashion-conscious individuals. This is a very durable watch. The sapphire crystal hardened mineral glass also makes it scratch resistant, meaning the watch will look great and flawless for years.

  1. Okeanos Black Steel Link Watch

This is a valuable men’s black dial watch that will look adorable on your wrist and match with most black outfits. While the watche’s stainless steel link bracelet is not black, the dial is all shades of black excellence. The background is pitch black, just like the bezel. It features luminous hands and indexes that make checking time against the black background easier. This is a water-resistant timepiece. The unidirectional rotating bezel will measure diving time and depth effectively, helping you to go deeper when you are feeling adventurous. The artful engraving on the caseback and the crown demonstrate clearly the quality of craftsmanship.

  1. Florence Black Matte Watch

If you are a fan of bold men’s watches that is matte black, this Florence Timepiece will be a must-buy. It is a well-built black wonder that has all the qualities you will expect from a watch that is not supposed to look or feel ordinary. The 316L Stainless steel case is considered the standard for a premium watch and is supported by a sapphire crystal glass that provides a protective layer that is resistant to scratch. This will keep the timepiece looking great for years. There is also an anti-reflective coating that will reduce glare and help you read the time correctly under different lighting conditions. 

  1. Ascari Grand Prix GP 1952 Black Men’s Watch

All the watches in the Asari Grand Prix series are spectacular, but this is our top choice when it comes to black watches. While it has an all-black integrated rubber strap, the dial is beautifully designed. While black is the dominant background color, the touches of silver and rose gold makes this watch super-appealing. It has several other incredible features like a unidirectional turning bezel, luminous hands and indexes, AM/PM indicator, chronograph pushers, hands, and reset pushers, and more.

Why Filippo Loreti Men’s Black Watches?

We intentionally focused on Filippo Loreti watches here because we want you to get the best watches at the best prices. We understand how their watches are made and are convinced that it is the best approach to premium watch marketing. These watches are not mass-produced. They are made according to the orders placed by genuine customers on the models.

Filippo Loreti watches are also sold directly to the consumers. The watchmakers cut off middlemen completely to ensure that their customers get their premium watches at the lowest possible prices. The risk of buying a fake watch is also eliminated.

We believe you fully understand why buying one of the watches featured here is the best decision you can make right now. You can explore Filippo Loreti’s collections of men’s black watches if you want to consider other options besides the top five we’ve recommended for you.