Posts tagged with "Auto News"

Rolls-Royce back via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce Coachbuild

Rolls-Royce Motor Cars is honored to present the next chapter of its Boat Tail coachbuilt commission—one of just three that have been, and ever will be, made.

The essence of Rolls-Royce Coachbuild is that each commission tells a story entirely unique and personal to its owner, reflecting their own history, tastes and sensibilities. With this in mind, Boat Tail, revealed at Concorso d’Eleganza, Villa d’Este 2022, on the shores of Lake Como in northern Italy, is a masterwork of restraint, sophistication, elegance and attention to detail.

Boat Tail is entirely hand-built, with the body panels fashioned from vast, single sheets of aluminum to create the distinctive outline inspired by the racing yachts of the early 20th century. In every respect, this remarkable motor car is entirely unique.

This Boat Tail design was commissioned by a patron whose family business has grown from his father’s origins in the pearling industry. Widely traveled, internationally educated and cosmopolitan in his tastes and influences, the client is an established patron of the arts, who additionally owns a sizable collection of classic and modern cars, housed in a dedicated private museum.

The foundation of the color is a shimmering blend of oyster and soft rose, with large white and bronze mica flakes adding a unique pearlescent quality that changes subtly under different light conditions. The contrasting cognac-colored bonnet, created specifically for this Boat Tail, contains fine bronze and gold colored aluminum mica flakes complete with a layer of crystal and iced matte clear coat, adding significant warmth and depth to the car’s appearance. The technical fiber lower sills of Boat Tail incorporate a rose gold woven thread.

The rear deck, which houses Boat Tail’s unique ‘butterfly-design’ hosting suite, is swathed in Royal Walnut veneer, inlaid with rose gold-plated pinstripes with a satin-brushed finish to ensure a sensitive and sophisticated appearance. The Royal Walnut was specifically selected by the client for its beautiful properties as it matures over time, a material that will gradually transition to the tonal properties of the cognac color. From above, one observes a harmonious balance and satin effect of the iced bonnet and tactile wooden rear deck, in contrast with the high-gloss front and side perspectives.

From the front, the Pantheon Grille, milled from a single, solid billet of aluminum, is graced with a Spirit of Ecstasy fashioned in rose gold.

The interior is a beautifully curated combination of perfectly matched cognac and oyster-colored leathers and Royal Walnut veneer, with rose gold and mother-of-pearl accents throughout. The leathers, complete with a pearlescent finish, accentuate the surfaces and forms of Boat Tail’s seats and interior design. The transmission tunnel is formed from Royal Walnut veneer with rose gold pinstripes, drawing a direct visual reference to the rear deck and adding a glowing warmth to Boat Tail’s interior.

The centerpiece of the dashboard is a timepiece made from mother-of-pearl, chosen and supplied by the client from his own collection; the fascia of which is pure and minimal in its appearance so as not to detract from the precious material. The same prized substance graces the control switches and instrument dials, creating a strong visual and material connection between the car, the owner, and his family heritage.

Rolls-Royce front via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce interior via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Rolls-Royce engine via Gerry Spahn for Rolls-Royce for use by 360 Magazine

Range Rover Sport

The New Range Rover Sport has made its global premiere with a dramatic world-first climb up a flooded dam spillway in Iceland.

The epic ascent saw New Range Rover Sport resist the surging torrent of water flowing down the ramp of the Karahnjukar Dam—the biggest of its kind in the world—at a rate of 750 tonnes per minute. A loss of traction risked plunging down the perilous 90m drop at the base of the spillway to the valley floor below.

The successful spillway ascent was screened for the first time at an exclusive launch event at Jaguar Land Rover’s Advanced Product Creation Centre at Gaydon, UK.

Official James Bond stunt driver Jessica Hawkins was behind the wheel as the New Range Rover Sport demonstrated its grip, traction, performance and composure, completing the latest in a series of challenges for Land Rover’s luxury performance SUV. Previous feats include a record-setting hill-climb at Pikes Peak, a first recorded crossing of the ‘Empty Quarter’ desert in the Arabian Peninsula and a first ascent of the 999 steps to Heaven’s Gate in China, in 2018.

Nick Collins, Executive Director Vehicle of Programs, Jaguar Land Rover, said: “Land Rover’s pioneering MLA-Flex architecture and the latest chassis systems come together to deliver the highest levels of dynamism we’ve ever seen on Range Rover Sport. Integrated Chassis Control governs the comprehensive suite of innovations, coordinating everything from the latest switchable-volume air suspension system to our Dynamic Response Pro electronic active roll control. The result is the most engaging and thrilling Range Rover Sport ever.”

The spillway climb was the final obstacle on a drive from the valley floor to the summit of the dam, taking in a flooded riverbed, long steep tunnels and the 40-degree rocky dam wall itself. The 294 m stretch of spillway had water furiously cascading down its 90-metre drop, to provide the ultimate test of traction and driver confidence.

New Range Rover Sport is based on Land Rover’s advanced, flexible Modular Longitudinal Architecture (MLA-Flex), which provides the perfect foundations for its superior dynamics and peerless refinement. Its line-up of powerful and efficient powertrains includes two six-cylinder extended range Electric Hybrid plug-ins, which provide a pure-electric driving range of up to 113km (70 miles) and CO2 emissions of as low as 18g/km1.

The new 530PS V8 Twin Turbo provides sports car performance, with 0-100km/h in as little as 4.5 seconds (0-60mph in 4.3 seconds) with Dynamic Launch engaged. Customers can also choose from powerful and efficient mild hybrid petrol and diesel Ingenium engines, while pure-electric propulsion will be available in 2024, as Land Rover continues its electrification journey.

New Range Rover Sport will be exclusively produced at the Solihull Manufacturing Facility in the UK, the historic home of Range Rover production, alongside New Range Rover.

Lamborghini Ultimae NFT via Extension PR for use by 360 Magazine

Lamborghini Aventador NFT

As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced as a one of one NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki and global brand storytelling agency [INVNT GROUP]™. The Lamborghini ‘Ultimate’ drop is the world’s first supercar 1:1 NFT, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.

For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the top model of the Italian luxury brand becomes a V12-powered plug-in hybrid. The lucky collector will be part of the brand’s iconic legacy and will have access to VIP utilities, which include exclusive virtual previews of future, limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual “Meet and Greet” with Steve Aoki and Krista Kim, plus other VIP benefits. There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come.

The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim, and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world. The sale will be hosted in a dedicated online auction by RM Sotheby’s, the world’s foremost collector car auction house.  

“Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited innovators, looking out for unexpected projects and technological solutions”, explains Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special.”

Krista Kim is creating the visual artwork for the NFT. It will feature her infamous Mars House and her signature gradient work. Her gradients will also appear in the bespoke customization of the physical Lamborghini Aventador Coupé, made possible through Lamborghini’s Ad Personam program: “This Aventador is a legend; it is the first physical-digital supercar! When higher states of consciousness meet leading-edge technology and design, we see elevated beauty on another level. In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve, as he transforms the engine sound into a meditative vibe. I couldn’t be more excited to bring this vision to life in the physical car and NFT.”

Steve Aoki will provide the custom developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and will consult on the design of the NFT and physical car customization: “I’m honored to be partnering with Lamborghini and Krista Kim on this historic project! The drop signifies the ultimate intersection—where the physical world, digital art, and music come together as one. Every design element of this car is purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy—the vibe, the spirit, and the power.”

These three iconic brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, came together to creatively develop the NFT. “This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever. Our collaboration with Lamborghini, Steve Aoki and Krista Kim is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, notably, our innovation team out of Singapore, INVNT.ATOM; HEVĒ, our digital content studio; and our [INVNT GROUP] marcomms team.” said Scott Cullather, President and CEO [INVNT GROUP].

The NFT and exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby’s on April 19th at 6:00 PM CET/12:00 PM EST.

Morgan Super 3 via Morgan Motor Company for use by 360 Magazine

Morgan Super Three

The Morgan Motor Company unveiled Super 3, one of the most intriguing and distinctive vehicles the company has ever built. Super 3 has been designed from the ground up to offer new levels of character, thrill and adventure, principles that have defined Morgan’s three-wheeled product since the company was founded 113 years ago.

At the very heart of Super 3’s personality is its driving character. Primarily, a three-wheeled Morgan is a vehicle that entices you to get behind the wheel, offering a unique combination of mechanical feel, connection to the environment, and visual differentiation from anything else on the road. Few vehicles will engage their occupants like Super 3, which encourages owners to feel present in the craft of motoring and entices them to embark on incredible adventures.

As the company’s most configurable model to date, Super 3 offers an extensive list of options and accessories that allow owners to tailor their own experience. From adventure touring accessories to race-inspired liveries, Super 3 adopts multiple personalities to reflect the individuality of its owner. Three expressions of these personalities can be seen on the launch vehicles.

Like every Morgan, Super 3 will be built in Malvern, Worcestershire, at the company’s Pickersleigh Road factory. Skilled craftsmen and women have been handcrafting cars in these hallowed red brick buildings since 1914, just five years after HFS Morgan invented the first Morgan, known as ‘The Runabout‘.

Design

With Super 3, Morgan introduces a new design philosophy. In comparison with the outgoing 3 Wheeler, which was created in the style of the 1920s V-twin-engined three-wheelers, Super 3’s designers and engineers have drawn influences from the mid to late century. The jet age was an era in which there was a logical relationship between function and form, as the horizons of imagination were broadened.

Aerodynamic and mechanical requirements have heavily influenced the form and proportions of Super 3. This is most notable in the cast aluminum structures that provide the face of the vehicle, brace the engine and control the corner packages, while also directing air into the side-mounted cooling packs.

Two rectangular ‘diffuser plates’—-referred to as ‘sideblades’—intelligently manage cooling requirements while also presenting a platform for panniers, luggage racks and liveries.  

Super 3 is Morgan’s first clean-sheet design since the launch of the Aero 8 in 2000 and the company’s biggest visual departure since the 1962 Plus 4 Plus. Super 3 challenges the typical perceptions of Morgan design yet remains true to the company’s underlying principles and heritage.

The exact positioning of the engine—now car-derived and mounted in-board—within Super 3 is of crucial importance. Chosen in part due to its compact nature, the inline three-cylinder block sits precisely behind the front axle line, delivering optimum weight distribution and desirable proportion. The latter is a key principle for Morgan’s designers, who determine it vital that the body of the car is visually towed by its front wheels rather than sat on top of them. Super 3 has a mechanically intricate front end and exhibits linear geometry, which is intentionally contrasted against the trailing aerodynamic passenger compartment.

Honesty of design is one of Morgan’s key principles, and Super 3 embodies this wherever you look. Every feature—no matter how superficial it may appear—has an underlying mechanical purpose: the vehicle celebrates the marriage of design and engineering. Examples of this are prominent throughout Super 3. Features such as the metallic impressions in the footwell side panels, which stiffen the surface but are exposed as a design feature. Everything is honest, with reason.

The engine mount strategy is unique to Super 3. The Hartland Strut—named after the Morgan engineer that designed it—is the foremost mount and integral to the face of the car, while managing the torque reaction of the engine.

The front wheel design is by Morgan. The wheels’ positive offset allows for the longest possible suspension wishbones, with the brakes mounted far out. This maximizes ride quality, handling, and stability. The inside face of the wheel arches is closed-off, which works aerodynamically both to reduce wind noise and to help the flow of cooling air to the radiators behind them. To keep Super 3 looking proportionally correct, an all-new tire has been developed with Avon.

Platform

Underpinning the Morgan Super 3 is a bonded aluminum Superformed monocoque platform. Morgan’s expertise with bonded aluminum platforms dates back more than two decades, to the start of Aero 8 production, and was furthered with the CX-Generation platform used in the 2020 Plus Four and 2019 Plus Six. Super 3’s platform evolves that technology further still.

For the first time in Morgan history, the platform is a true monocoque, with stressed exterior ‘A-surfaces’ (as opposed to a unibody design found on most modern production cars, with bolt-on non-structural panels). Not only does this make for a lighter and more rigid chassis but also provides packaging benefits and gives more interior occupant space with no intrusion. Its rigidity not only benefits the car’s dynamic capability but also enhances safety, with Super 3 meeting the same exacting M1 and Reg. 12 frontal impact standards as Morgan’s Plus Four and Plus Six four-wheeled cars.

Super 3 continues Morgan’s long-standing use of Superform technology. The heating of aluminum to a superplastic state before vacuum forming  allows for intricate exterior shapes to be created with a lower material stress than pressing. While Superformed exterior panels are a proven technology in automotive production, this is the first time the process has been used to produce a structural vehicle platform.

Further displaying Morgan’s use of innovative construction techniques is the exposed structural front casting. As well as providing the rigidity of the car and mounting points for the suspension while performing a vital safety function, it also carries the attractive finish required of an A-surface. As a display of the car’s mechanical honesty, it provides a link to motorcycles, which use exposed castings in their frames.

Customisation

Super 3 is the most configurable Morgan to date. The company has curated an extensive list of more than 200 options and accessories, each one allowing owners to tailor their Super 3. A key project aim was to design and homologate all accessories and options alongside the development of the main vehicle. This not only ensures that those options work in total harmony with the vehicle but also removes the need to retrofit additional options once the vehicle has been built.

Feedback from owners of previous three-wheeled models has been instrumental in defining some of the key accessory themes. These themes—three of which can be witnessed on the vehicles demonstrated at launch—include adventure touring, contemporary design and classic motorsport.

Morgan has developed many of its own options and accessories and worked with several key partners to help curate the options available. These project partners include Malle London, Beeline, and Quad Lock.

The Name

Morgan has a long history of using the word ‘Super’ in its product names, dating back to Super Sports three-wheelers of the 1930s and more recently with four-wheeled cars such as the Aero SuperSports. In any deployment, the term has represented an enhanced level of performance and refinement and a moving forward of technology. Super 3 is the embodiment of this. A further link is the prominence of the term ‘super’ in the American lexicon of the 1950s and 1960s, a period of culture during which some of the early inspiration for Super 3 was anchored. Super also defines a new product family for the company, joining the ‘Plus’ range and setting a new design language for future models.

Toyota EVgo via Toyota Pressroom for use by 360 Magazine

Toyota bZ4X

When the 2023 Toyota bZ4X battery-electric SUV arrives at dealers later this year, it will come with more than just stylish looks and emissions-free utility. The all-new EV will also mark the start of a collaboration between Toyota Motor North America (Toyota) and EVgo to provide new bZ4X customers with on-the-go access to DC fast-charging stations. EVgo’s high-powered chargers provide EV drivers both flexibility and convenience to quickly charge at prime locations, such as frequently visited grocery stores, shopping centers, and central downtown areas, allowing drivers to travel and charge with minimal downtime and aligning with their break, shopping, eating or errand time.

Customers who purchase or lease a new 2023 Toyota bZ4X will get one year of unlimited complimentary charging at all EVgo-owned and operated public charging stations nationwide. Customers will be able to use the Toyota App on their mobile device to sign up for this offer, locate EVgo stations and initiate complimentary charging for their new bZ4X.

“The arrival of our all-electric bZ4X marks an important step in our commitment towards electrifying 70% of our fleet by 2030. We want our bZ4X customers to enjoy a high-quality ownership experience that is as seamless and worry-free as possible,” said Christopher Yang, Vice President, EV Charging Solutions, Toyota Motor North America. “Collaborating with EVgo, the nation’s largest public fast-charging network, will help provide bZ4X owners with access to a fast, reliable charge where and when they need it.”

With more than 800 DC fast charging locations and thousands of Level 2 charging stations, EVgo’s charging network serves over 68 metropolitan areas across 35 states. The EVgo network is powered by 100% renewable energy.

“EVgo is thrilled to collaborate with Toyota on bringing accessible and convenient fast-charging to new EV drivers with the bZ4X,” said Jonathan Levy, EVgo Chief Commercial Officer. “Toyota’s scale and EVgo’s track record of leadership in clean transportation will help make it easier for even more drivers to go electric.”

When it goes on sale in the spring of 2022, the 2023 Toyota bZ4X will offer consumers a battery-electric option that combines Toyota’s legendary reputation for quality and reliability with the performance and practicality they expect in a modern SUV.

“This is just the beginning of Toyota’s next-generation battery electric vehicle products that will join our existing portfolio of electrified vehicle options and will drive our progress toward carbon neutrality,” said Yang.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands plus our 1,800 dealerships.

Toyota directly employs more than 48,000 in North America and has contributed world-class design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants.  By 2025, the company’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. Toyota has more electrified vehicles on the road than any other automaker, with electrified vehicles comprising more than a quarter of our 2021 North American sales.Through its Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, click HERE.

Bugatti Electric Scooter via Extension PR for use by 360 Magazine

Bugatti × Bytech

Bugatti has partnered with industry-leading Bytech International to create a new scooter that was revealed for the first time at the CES 2022 expo held at the Las Vegas Convention Center on January 5, alongside prominent technology companies from around the world. “Bugatti is at the pinnacle of automotive excellence,” said Wiebke Stahl, Managing Director at Bugatti International. “Partnering with a company such as Bytech gives us an opportunity to expand our reach in the electric mobility space with an experienced partner and a product that can be enjoyed by consumers around the world.” 

Fabricated with the everyday consumer in mind, the electric scooter features a unique aerodynamic yet functional folding design that is available in three colors: Agile Blue, Silver, and Black. Weighing only 35lbs, the scooter is constructed with a magnesium alloy frame that allows for easy transport and has a large LED screen that displays speed, mode, battery life, and headlights. The electric scooter boasts a 700w motor capable of traversing any type of terrain with a 15° incline, 9″ run-flat tires, three speeds with cruise control, and a 36v/10ah battery with a range of approximately 22 miles, as well as over-heating, short circuit, over-current and overcharge protection. The battery is portable, easily removable, and uses a standard wall outlet to charge, only takes four hours.

Recognizing safety as a first and foremost concern, the electric scooter is equipped with cutting-edge technologies to ensure driver protection. For those purposes, this scooter features unique lighting functions. Its dual-turn signals are located on the ergonomic handle grips, as well as above the rear mudguard. Additionally, there are illuminated base lights on the sides of the deck, and a back “EB” monogram projection logo for enhanced artistry, style, and performance. The scooter also features a dual-braking system, a front left-hand brake lever, and a rear E-ABS electronic brake for added security and comfort.

“We are excited to partner with such an amazing brand that represents luxury and top quality in a growing industry yearning for enhanced design, while also incorporating the evolving needs of its customers,” said Eli Mizrahi, Executive Vice President at Bytech International. “By joining forces, we are able to expand our consumer base, which began with the debut of our new scooter at CES.”

The superior style, extra power, and performance of the scooter are designed to make it an alternative and comfortable mode of transportation for both work and play. The scooter has a weight capacity of up to 242lbs and a top speed of 18.5mph. Owners can enjoy three settings: Economy mode (9mph), City mode (12.5mph), and Sport mode (18.5mph).

Lexus NXC via Lexus for use by 360 Magazine

Lexus NX Marketing Campaign

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

  • Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
  • Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
  • “Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
  • Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
  • Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
  • “NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

  • Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
  • 100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
  • Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

Trucks via Newsroom for use by 360 Magazine

UD Trucks Unveils Euro Five

UD Trucks unveiled a new Euro 5 range for the well-established Quester (heavy-duty) and Croner (medium-duty) trucks. The upgrade also boasts enhanced features that will improve uptime, enhance efficiency, and optimize Total Cost of Ownership (TCO), all while lowering the vehicle’s environmental impact and retaining benefits from previous models.

The new Euro 5 range will be introduced in fast-growing and emerging regions around the world that are moving to adopt more stringent international emission standards in a bid to cut pollution and improve air quality. In most markets, UD Trucks’ new Euro 5 range will be introduced ahead of these regulations to better prepare businesses for the switch to a cleaner fleet.

This latest launch bolsters UD Trucks’ Better Life purpose–to be better for logistics, the planet, people, and business. Better Life drives the integration of sustainability across all of the company’s operations and processes to realize lower environmental impact, higher customer satisfaction, higher profitability, and a better place for people to work and live.

Jacques Michel, UD Trucks International Sales, Senior Vice President, said “In today’s world, sustainability is more important than ever. COVID-19 is also placing more emphasis on a more sustainable approach to driving a post-pandemic recovery. Modern and efficient logistics is vital to keep the world moving in these fast-evolving times, and our latest launch will ensure greater resilience for businesses while ensuring environmental impacts are minimized.”

Ensuring Businesses Stay Competitive in a Changing World with Euro 5

Air pollution is one of the largest health threats facing the world. According to the International Energy Agency (IEA) global energy review 2021, global energy carbon emissions are projected to rebound in the post-COVID era to grow by 4.8%. This would represent the largest single increase in over a decade. Emissions from transportation alone are at risk of increasing global emission levels by over 1.5%.

Moving towards cleaner fleets is imperative. Euro 5 reduces NOx emissions by about 43% compared to Euro 4 and significantly reduces the carbon footprint of the vehicle through cleaner emissions.

As the first truck manufacturer to introduce Selective Catalytic Reduction (SCR) technology in 2004, UD Trucks’ new Euro 5 range features SCR technology to significantly boost environmental protection and fuel economy. With these benefits, SCR technology is proven to be more reliable when compared to other emission control technologies for reducing NOx emissions.

Aside from featuring a Euro 5 system with SCR technology, the new range of Quester and Croner also features a new instrument cluster with real-time fuel coaching. This enhancement provides drivers with immediate and specific feedback on driving techniques that are more fuel efficient.

Michel concludes, “For 86 years, we have grown UD Trucks to be a truck brand of choice for our customers. We are committed to continuing our endless pursuit of bettering lives in the spirit of our ‘Gemba’ philosophy, leveraging smart and sustainable logistics solutions to provide ultimate dependability for our customers, business partners, colleagues and society at large.”

Revival Friday via Pirelli tires for use by 360 Magazine

New Pirelli Colezione Tire

A new Pirelli Collezione tire is available for owners of the legendary Mini. Pirelli Collezione is a family of tires designed for the world’s most iconic cars built between 1950 and 1980, which unite vintage looks and modern technology.

A Classic Tire with Future Technology

For all the different versions of the classic Mini (including the cars built under licence by Innocenti) Pirelli has recreated the Cinturato CN54 in 145/70 R12 size, which was originally launched in 1972. This is a radial tire with a tread pattern design and sidewall that is similar to the original, but packed with modern technology. In particular, this includes the latest compounds to offer increased grip and road holding on wet surfaces, for improved reliability and control without compromising the original style. During the development of this tire, Pirelli’s engineers worked with the same parameters that the original vehicle designers used, to perfectly complement the suspension and chassis settings of the Mini back when it was new by referring back to original materials and tire designs housed in the Pirelli Foundation archives in Milan.

Pirelli and Mini: A Long Story, Made in Italy

Pirelli started the design of a Cinturato tire for the Mini, with a tread pattern named 367F, back in 1964. One year later, the Mini’s success reached Italy and Innocenti obtained a licence to produce the cars in its Lambrate factory near Milan, with production continuing until 1975. In 1976, Pirelli developed tires for the Mini 90 in 145/70 SR12 size and Mini 120 in 155/70 SR12 size. For the sporting versions of the car, such as the Innocenti Turbo De Tomaso, Pirelli made its special ‘wide series’: radial tires with a wider tread pattern and lower side walls compared to traditional rubber. In the 1980s, Pirelli made the P3 for city cars–which equipped the entire Mini family including the Red Flame, Check Mate, Studio 2 and Piccadilly special editions. Mini was reborn in 2000 under BMW’s wing, and Pirelli homologated the Eufori@ Run Flat tire for the new car: a product that was synonymous with reliability as it was able to drive for 90 miles at a maximum speed of 50mph even when completely flat, thanks to a special construction able to support the entire car’s weight.

Pirelli Cinturato: Technology and Safety

The “fabulous new tire with its own safety belt inside” was how Pirelli described the Cinturato when it was launched, a tire that introduced the radial structure and went on to equip the world’s most significant cars for more than 70 years. With the introduction of the Cinturato CA67, CN72 and CN36, Pirelli invented the concept of the sporting tire for the road–which was needed to provide as much grip as possible for epoch-defining supercars such as the Ferrari 250 GT and 400 Superamerica, Lamborghini 400GT and Miura, Maserati 4000 and 5000. By the mid 1970s, the next big revolution had arrived in the shape of the first Cinturato P7, with its zero-degree nylon belt and a super low profile. The first cars to use it on the road were the Porsche 911 Carrera Turbo, Lamborghini Countach and De Tomaso Pantera. The P7 was followed by the P6 and P5: the predecessors to the P600 and P700 in the 1980s, with improved control when it came to wet grip and cornering. By the time the 1990s came round, the P6000 and P7000 were on the market, improving control and performance still further. In 2009, the Cinturato P7 name made a comeback, headlining on its ability to reduce fuel consumption and emissions, as well as its use of ecological materials, plus improved handling and braking. The very latest Pirelli Cinturato P7 is even better, more efficient and more sustainable, with an intelligent compound that adapts itself to ambient temperatures and driving conditions.

Pirelli Collezione

The Pirelli Collezione family was born with the goal of preserving automotive history through tires that serve a dual yet complementary purpose: maintaining the look and driving feel of the original versions, but improving efficiency and control thanks to modern technology and production processes. The range is filled with legendary names, from the Stella Bianca, first launched in 1927, to the Stelvio, as well as the more recent Cinturato P7 (1974), P5 (1977), P Zero (1984) and P700-Z (1988).  The images, plans and other materials supplied by the comprehensive Pirelli Foundation archive played a fundamental role in reproducing these tires. The Foundation has kept all documents relating to the design, development and production of every Pirelli tire over the years. Pirelli Collezione tires are available from specialized classic car tire dealers, such as Longstone Tires, as well as from Pirelli’s flagship P Zero World stores in Los Angeles, Munich, Monaco, Dubai and Melbourne.

Mini: An Icon of Style and Design Since 1959

The Mini Minor 850 was the first model designed from scratch by the British Motor Corporation and it was initially sold by two different brands: Austin and Morris. It had two different names to match: the Austin Seven and Morris Mini-Minor. The car was designed by Alec Issigonis as everyday transport, but its application for motorsport was soon spotted. In 1961 the first Mini Cooper appeared, which triumphed in Rally Monte-Carlo two years later. This was the era in which the ‘minicar’ phenomenon had well and truly arrived in Italy as well, with room to maneuver and parking spaces in short supply compared to the number of cars on the road. This caused something of a conceptual re-think of the way cars were designed. Production of the Mini in Italy began with the Mini Minor 850, before moving onto the Cooper 1000 and then eventually the Mk2, Mk3, Mini 1000 and Mini 1001. The Italian versions of the Cooper met with great success, as they offered better trim levels than the British versions at a lower price. As the 1970s approached, British Leyland (the successor to BMC) made two decisions. Firstly, they were going to turn Mini into a distinct stand-alone brand, and secondly a new Mini Clubman luxury version would be introduced. In 1984, there were various mechanical modifications, such as front disc brakes, to keep the car up to date. By 1997, the Mini name had been acquired by BMW. In 2019, Mini celebrated the brand’s 60th anniversary, with the exclusive Mini 60 Years Edition introduced.