Posts tagged with "super car"

Ferrari Testa Rossa J inside 360 MAGAZINE

Ferrari Testa Rossa J

The Little Car Company is excited to announce that the Ferrari Testa Rossa J is on permanent display at Selfridges’ flagship department store, in London. In partnership with the luxury Oxford Street store, The Little Car Company’s limited-edition vehicle is on show for all shoppers to see up close.

Presented on its own unique display installation in the Technology department on the lower ground floor, the Testa Rossa J is exhibited in a beautiful historic paint scheme incorporating an Argento Nurburgring (Silver) body, with a Rosso Mugello (Red) livery, which takes up to 160 hours to complete by hand. Inside, the car is exquisitely trimmed in Bordeaux leather, from the same tanneries that supply Ferrari for their current road cars, featuring black piping and tone on tone stitching.

Strictly limited to 299 vehicles, Ferrari has led every aspect of the project, in collaboration with The Little Car Company, a UK-based firm specialising in the production of electric scaled cars. Developed and handcrafted from the original drawings held by Ferrari Classiche, with design oversight from Ferrari’s Centro Stile, the intricate chassis of the 250 Testa Rossa was scanned and digitally recreated before being scaled down 25%.

Visitors to Selfridges can view the 75% scale vehicle up close and use the material sample pod to view a selection of the many vehicles’ leather and paint samples. Ferrari’s Classiche department carried out extensive research into all the liveries that have adorned the 250 Testa Rossa throughout its racing career, allowing prospective clients to choose from 14 historical liveries, 53 bodywork colours and additional personalised racing liveries, all authentically in keeping with Ferrari style.

Shoppers can enquire with one of the store’s friendly sales team about reserving an exclusive build slot on the Ferrari Testa Rossa J, as well as any of The Little Car Company’s other products.

Ben Hedley, CEO of The Little Car Company, said: “We are thrilled and extremely proud to launch our very own display at Selfridges’ iconic flagship store, on Oxford Street.

“To have the car on display for all visitors to see, with the stamp of approval from one of the world’s most celebrated luxury department stores, is a huge privilege. This collaboration demonstrates the remarkable quality that the Ferrari Testa Rossa J exhibits, and the phenomenal level of detail that goes into every car we handcraft.”

On every element of the Testa Rossa J, Ferrari and The Little Car Company have ensured the product is as true to the original car as possible. The steering wheel is supplied by Nardi, makers of the original steering wheel, and the same steering and suspension geometry have been replicated, giving the electric car authentic handling. The body is also made of hand-formed aluminium, which goes through the same process used on the 250 Testa Rossa.

As a nod to the current generation of road cars, the paint is the same as that applied to Ferrari’s current range of cars, as is the front badge. The pedals are from the F8 Tributo and the tyres are supplied by Pirelli, Ferrari’s official technical partner, fitted on the handmade 12-inch wire wheels. Next to the repurposed instruments on the vehicle’s interior dashboard – which now show battery temperature and charge level dials – is a beautifully designed Manettino, inspired by that used in the Ferrari 812 Superfast, allowing the driver to change the driving mode of the car.

To cater for drivers of all ages and abilities, four driving modes have been carefully developed to make the driving experience as safe as possible:

• NOVICE MODE: 1kW / 24 km/h

• COMFORT MODE: 4kW / 40 km/h

• SPORT MODE: 10 kW / 80 km/h

• RACE MODE: 12kW / 80 km/h

The three batteries powering the electric engine are positioned at the front of the car, and provide approximately 90 km range, depending on driving style.

For further information on the strictly limited-edition Ferrari Testa Rossa J, or to configure your very own, please visit HERE

Ferrari Testa Rossa J inside 360 MAGAZINE
Ferrari Testa Rossa J inside 360 MAGAZINE
Dodge Challenger SRT Concept via 360 MAGAZINE

DODGE CHARGER DAYTONA

Performance Made Us Do It: Dodge Charger Daytona SRT Concept Previews Brand’s Electrified Future

  • The future of electrified muscle: Dodge Charger Daytona SRT Concept
  • Dodge Charger Daytona SRT Concept drives like a Dodge, looks like a Dodge and feels like Dodge – and just happens to be a battery-electric vehicle (BEV)
  • Three game-changing, patent-pending features make up the core of the Charger Daytona SRT Concept:
    • R-Wing: Front aerodynamic wing retains Dodge profile while achieving aerodynamic efficiencies
    • Fratzonic Chambered Exhaust: Industry-first exhaust system for an electric vehicle delivers a performance sound that rivals the SRT Hellcat
    • eRupt: Multi-speed transmission with an electro-mechanical shifting experience that’s pure Dodge
  • Charger Daytona SRT Concept powered by new 800V Banshee propulsion system
  • Concept design revolutionizes the look of a BEV while offering subtle nods to Dodge brand’s muscle car legacy
  • Illuminated Fratzog badges on front grille and taillamp symbolize electrified future of Dodge while also signifying the brand’s commitment to its performance heritage
  • Vertical exterior grille details add texture while evoking style of iconic 1968 Dodge Charger
  • Concept’s interior is modern, lightweight and provides a signature Dodge driver-centric cockpit
  • Interior parametric texture, also inspired by 1968 Charger grille detail, unites interior elements while providing connection to the exterior
  • Center console includes a unique jet-fighter-inspired cap that flips up to allow engagement of the start button and a pistol-grip shifter design inspired by the past, but with a modern execution
  • Panoramic glass roof gives an open-air feel, helping to include rear passengers in the vehicle experience
  • Rear hatch and fold-flat rear seats provide unmatched storage capacity for a muscle car
  • Cockpit immerses the driver’s sensory experience through performance sounds, lighting features and vehicle displays
  • With a touch of a steering wheel button the driver can engage Auto, Sport, Track and Drag modes, instantly changing the driving dynamics, display graphics, sound and interior lighting, enhancing the driver experience
  • For complete information on Dodge and the brand’s Never Lift plan, which provides a 24-month road map to Dodge’s performance future, visit Dodge.com and DodgeGarage.com

August 17, 2022,  Auburn Hills, Mich. – Dodge is taking a giant step forward on the performance brand’s road to an electrified future, revealing the Dodge Charger Daytona SRT, a perception-shattering concept that reimagines what a battery-electric vehicle (BEV) can be. The Dodge Charger Daytona SRT Concept offers a glimpse at the brand’s electric future through a vehicle that drives like a Dodge, looks like a Dodge and sounds like Dodge.

The two-door Dodge Charger Daytona SRT Concept was unveiled today at M1 Concourse in Pontiac, Michigan, during the third day of the three-day Dodge Speed Week event series, which featured announcements and reveals of Dodge performance products.

The Dodge Charger Daytona SRT Concept muscles aside the boring BEV paradigm and replaces it with an electrified vehicle unlike any on the road today. A new propulsion system drives the Charger Daytona SRT Concept with performance that exceeds the Dodge brand’s famed SRT Hellcat engine, accompanied by an industry-first BEV exhaust sound.

The concept’s modern exterior styling incorporates subtle Dodge heritage cues while also exceeding aerodynamic targets. Interior design elements connect to create a driver-centric, immersive experience through sounds, displays and lighting features that change inside and out at the push of a button.

Core to the Dodge Charger Daytona SRT Concept are three game-changing, patent-pending features that will rewrite the rules of the BEV segment:

  • R-Wing: A unique aerodynamic pass-through design feature that connects the concept with its iconic Dodge Daytona namesake
  • Fratzonic Chambered Exhaust: Industry-first BEV exhaust, can reach 126 dB, making it as loud as a Hellcat-powered Dodge
  • eRupt: Multi-speed transmission with an electro-mechanical shifting experience that’s pure Dodge

“The Dodge Charger Daytona SRT Concept exists because performance made us do it,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Dodge is about muscle, attitude and performance, and the brand carries that chip on its shoulder and into the BEV segment through a concept loaded with patents, innovations, and pertformance features that embody the electrified muscle of tomorrow. The Charger Daytona SRT Concept can do more than run the car show circuit; it can run a blazing quarter-mile. And when it comes to product cycles, it outruns Darwin. Charger Daytona does more than define where Dodge is headed, it will redefine American muscle in the process.

“One day ago, the brand’s first-ever electrified performance vehicle was unveiled, the all-new 2023 Dodge Hornet. Today, we revealed a peek at our eMuscle future with the Dodge Charger Daytona SRT Concept. When we said it was going to be an electric summer for Dodge, we meant it.”

Brotherhood, Meet Banshee

Dodge has built a unique reputation as America’s muscle car brand. In the race to be faster, quicker and more powerful, Dodge is turning the page to a new chapter. The brand’s first-ever electric car isn’t called the Dodge Charger Daytona SRT Concept by coincidence — like the famed Charger Daytona model that was the first vehicle to break 200 mph on a NASCAR track in 1970, the Charger Daytona SRT Concept packs a performance punch.

It does so courtesy of a new propulsion system that joins high-horsepower household names such as HEMI®, Hellcat and Redeye. There’s a new pinnacle of performance in the Brotherhood of Muscle: Banshee.

The 800V Banshee propulsion system powers the Dodge Charger Daytona SRT Concept car and screams performance, making Dodge’s first electric vehicle faster than a Hellcat in all key performance measures. The standard all-wheel-drive system is key to pushing beyond Hellcat performance while also improving all-weather capability.

eRupt Transmission

Unlike typical BEVs, the Dodge brand’s eRupt multi-speed transmission with electro-mechanical shifting delivers distinctive shift points, throwing shoulders into seatbacks in true Dodge style. The Charger Daytona SRT Concept also boasts a PowerShot push-to-pass feature. Activated by the push of a button on the steering wheel, PowerShot delivers an adrenaline jolt of increased horsepower for a quick burst of acceleration.

Fratzonic Chambered Exhaust

While most BEVs embrace their virtually silent electric motors, that just wouldn’t do for Dodge. The Charger Daytona

SRT Concept voices a 126 dB roar that equals the SRT Hellcat, generated through a new, patent-pending Fratzonic Chambered Exhaust system. Yes, Dodge added an exhaust to an electric vehicle.

The industry-first Fratzonic Chambered Exhaust pushes its one-of-a-kind performance sound through an amplifier and tuning chamber located at the rear of the vehicle. The Fratzonic Chambered Exhaust represents the next generation of tactile, bone-shaking, muscle attitude, creating a visceral “Dark Matter” sound profile experience in concert with the eRupt transmission.

Dodge Design, First and Foremost

The Dodge Charger Daytona SRT Concept features inspired design that takes on the challenge of revolutionizing the look of a BEV while offering subtle nods to the brand’s muscle car past.

That design principle begins to unfold up front, where the Charger Daytona SRT Concept’s patent-pending R-Wing redefines the typical Dodge front end, maintaining the characteristically blunt Dodge profile while developing a more aerodynamic vehicle.

The R-Wing, an homage to the original Charger Daytona design and to a key figure behind development of the original vehicle, allows air to flow through the front opening, enhancing downforce. Incorporated into this functional performance hood, the front R-Wing holds true to the brand’s dramatic exterior themes while delivering an aerodynamically improved pass-through design. Carbon-fiber intakes tucked into both sides of the front and rear lower fascias provide an air curtain to assist in aerodynamic performance.

The Charger Daytona SRT Concept combines modern looks with a long, wide and confident road presence. The front grille stands out with cross-car illuminated lighting centered by a white illuminated Fratzog badge, a symbol teased last year by the Dodge brand. The three-pointed Fratzog badge, originally featured on Dodge muscle cars from 1962 through 1976, was previously used without any meaning or context — until now. The return of the Fratzog logo represents the electrified future of Dodge and signifies the brand’s unwavering commitment to its performance heritage, but with new technology capable of pushing limits well beyond the cars of today.

Simple, vertical details on the front grille add texture while calling back to the brand’s heritage, specifically the iconic 1968 Dodge Charger. The concept distills performance to its simplest form, enhanced by a typically playful Dodge exterior color name, Greys of Thunder, that gives a high-gloss graphite feel with deep textures. The concept’s “waterline” tracks around the sides and gives a planted look while emphasizing the upper portion, keeping the visual weight up high. Subtle, muscular shaping of the wheel fenders accent the body styling.

The vehicle avoids excess decoration — headlights almost disappear, hidden underneath the R-Wing and integrated seamlessly into the aerodynamic surface providing just the functional elements needed for forward lighting. Both the front and rear lighting feature a full width design centered by a 3D illuminated Fratzog badge. The exterior lighting elements are truly unique – even in the dark, you’ll know the Charger Daytona SRT Concept’s silhouette. Flush door handles continue the minimalist design. Brushed aluminum “screaming” Banshee fender badges announce the new propulsion system that drives the concept.

Painted-pocket 21-inch wheels with diamond-cut faces continue the aerodynamic efficiencies with a turbine-like design, and a red Fratzog logo embellishes the wheel center locks. Grey six-piston brakes provide the stopping power.

A new hatchback design is highly functional, giving the concept a dual personality: a beast at the track that can still meet every day needs. The design, along with rear seats that fold flat, offer unexpected utility and storage capacity from a muscle car.

Connected, Driver-centric Interior

The Dodge Charger Daytona SRT Concept’s interior is modern, lightweight and athletic, providing a driver-centric cockpit with all essentials cohesively packaged.

The 12.3-inch center screen, the largest featured in a Dodge vehicle, angles nearly ten degrees towards the driver, and the 16-inch instrument cluster is curved, creating a cocooned, driver-focused feel. An 8-by-3-inch Head-up Display (HUD) puts additional vehicle information where the driver needs it. The slim, instrument panel (IP) and midbolster in Ultraviolet color with blue and silver accent stitching feature a “waterline” that extends cross car. The upper IP is a step higher, an elevation change that creates a sculptural surface floating above the cluster. The Ultraviolet color also touches multiple interior surfaces, such as the console, doors and seats, creating a halo that works with the Attitude Adjustment Lighting™ to enhance shadows and highlights.

A parametric texture unites the interior and provides a connection to the exterior by continuing the inspiration of the 1968 Charger grille detail on the inside. The parametric pattern adds fluidity and sculpture, spanning from the IP to door appliques, beneath the console and continuing to the rear armrests and rear console. The dynamic interior texture has a three-dimensional quality that bounces light and is reactive to the environment, with lines that radiate as they move rearward. Ambient Attitude Adjustment Lighting™ illuminates the texture from below, playing with depth and dimension.

Circuit-like graphics originate on the carbon fiber floor and are strategically placed to surround occupants, flowing under the seats, moving to the center console and IP, and coming back to the driver, a subtle detail that acts as a circuit board, connecting one to another. A unique lightning bolt shape on the accelerator pedal hints at the concept’s electrified powertrain, as does the dual Blue Plasma and Silver stitching that surrounds the entire interior. Carbon fiber door sills feature illuminated white Daytona lettering, with lighted Daytona lettering also found at the top right of the mid-bezel.

Doors and center console follow the sculptural design theme, including only the needed elements. A pass-through area under the console creates a much lighter feel, and clever center console touches include a jet-fighter inspired cap that flips up when engaging the start button. The unique pistol-grip shifter is inspired by the past but with a

modern execution, functioning as a mechanical precision piece that delivers an effortless shift experience when squeezing the pistol grip’s trigger.

A new steering wheel design offers a thinner feel, with a flat top and bottom. The center spoke of the steering wheel is not connected to the rim, giving the steering wheel a floating feel. Paddle shifters are mounted on the steering wheel, with the PowerShot button on the right and drive mode controls on the left. Like the doors, the steering wheel features capacitive touch controls. An illuminated red SRT logo lights up the steering wheel center.

Dodge Charger Daytona SRT Concept seats are lightweight, race-inspired and slim in design, with an insert that features an abstract, perforated pattern of the Fratzog logo. The unique pattern fades out as it travels down the seat and reappears as it flows toward the center of the seatbacks. The upper seatbacks feature openings and seat bolsters that provide an airy, race-oriented feel, while holding occupants.

The panoramic glass roof gives an open-air feel to the Charger Daytona SRT Concept, helping to include rear passengers in the vehicle experience. The parametric interior texture extends to the headliner surrounding and accentuating the glass area. The carbon fiber “tub” floor and hatch are race-inspired lightweight features, and the large cargo area along with fold-flat rear seats provides more storage space than any previous Dodge muscle car.

Immersive, Electrified User Experience

The Charger Daytona SRT Concept’s cockpit immerses the driver’s sensory experience through performance sounds, lighting features and vehicle displays.

A simple one-button press on the steering wheel lets the driver pick from Auto, Sport, Track and Drag modes, instantly changing the driving dynamics, instrument cluster information, HUD content, performance sound and interior lighting features of the vehicle.

Dodge//SRT

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the

2022 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the Dodge Durango SRT 392, America’s fastest, most powerful and most capable three-row SUV. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2020, Dodge was named the “#1 Brand in Initial Quality,” making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). In 2021, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so two years in a row.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit HERE.

Follow Dodge and company news and video on:
Company blog: HERE
Media website: HERE
Dodge brand: HERE
DodgeGarage: HERE
Facebook: HERE
Instagram: HERE
Twitter: HERE and HERE
YouTube: HERE, HERE

Lamborghini Dealer in Dallas, Texas via 360 MAGAZINE

Lamborghini Unveils New Design Aesthetic

Lamborghini Introduces New Interior and Exterior for Dallas Showroom

Redesigned space features full product portfolio, state-of-the-art configuration room and one of the brand’s largest service centers in the United States

Sant ’Agata Bolognese/Dallas, TX, 11 April 2022 – Automobili Lamborghini announces the expansion of the Lamborghini Dallas showroom. The new storefront boasts a sleek modern style and additional amenities that provide an elevated customer experience.

Clean lines, hexagonal shapes and a diffusion of light and color are used throughout this 15,875 square-foot facility. Customers can expect to see the full lineup of Lamborghini models displayed on the showroom floor, including the Urus Super SUV, race-inspired V10 Huracán STO and limited-production V12 Aventador Ultimae.

Further enhancing the 360-degree customer experience is a state-of-the-art Ad Personam room. This new configuration room features an extensive range of exterior and interior finishes for complete vehicle customization, including special paint colors, soft leathers and carbon fiber accents. The showroom also includes a dedicated space for Collezione Automobili Lamborghini clothing and accessories, available for purchase in store or online, along with a lounge for customer use.

Along with the showroom, the service center has been expanded to encompass the old storefront, making Lamborghini Dallas one of the brand’s largest service centers in the country, including 20 service bays, top-of-the-line alignment rack and tire installation machine.

“2021 was an impressive year for Lamborghini sales in Texas and we expect this increase in growth to continue into 2022,” said Stephan Winkelmann, Automobili Lamborghini Chairman and Chief Executive Officer. “The investment by Lamborghini Dallas in the new showroom design and expansion will help support this demand, while offering new and existing customers the true Lamborghini experience.”

The United States remains the largest single market globally with a total of 2,472 vehicles delivered in 2021, which is an increase of 11% over 2020. Texas plays a key role in this success, as it is a top performing market, making up 11% of sales in the country in 2021.

Serving the sprawling Dallas-Fort Worth community since 2003, Lamborghini Dallas has been the DealerRater Lamborghini Dealer of the Year in the United States for 11 consecutive years. Lamborghini Dallas is part of Boardwalk Auto Group, one of the premier automotive groups in North America. Lamborghini Dallas is located at 601 S Central Expressway in Richardson, Texas. For more information, vist HERE.

Bugatti Rimac Illustration by Reb Czukoski for use by 360 Magazine

Bugatti × Rimac Partnership

Rimac Automobili officially joins forces with Bugatti Automobiles under the recently announced, Bugatti Rimac d.o.o. The new company sees two motor vehicle powerhouses generate an exciting movement in the automotive and technology industries, originally initiated and strongly supported by the sports car manufacturer Porsche AG.

Rimac’s short but rich 10-year history from garage start-up by one man, Mate Rimac, took a big leap forward to begin official operating under Bugatti Rimac as of November 1st.

The Rimac Group is the major shareholder in Bugatti Rimac with a 55% stake. Mate Rimac will retain his shareholding in Rimac Group at 35%, with Porsche at 22%, Hyundai Motor Group doing the same at 11%, and other investors making up 32%. The development, production, and supply of battery systems, drivetrains, and other EV components that Rimac is known for and trusted by, will be separated into a new entity, Rimac Technology, that is 100% owned by the Rimac Group.

Bugatti Rimac has the unique combination of two automotive and technological trailblazers. Rimac’s distinctive agility, technical expertise, and relentless innovation in the EV sphere, along with Bugatti’s 110-year heritage of design and engineering of some of the world’s most iconic hypercars, are now combined in the leading hypercar company. Porsche plays a strong role in the joint company as a strategic partner. Along with two managers, the Stuttgart based sports car manufacturer appointed two Supervisory Board members, Oliver Blume and Lutz Meschke.

Mate Rimac’s leadership and strategic direction that has allowed Rimac to become an industry frontrunner means he is exceptionally skilled to lead the company as Chief Executive Officer. As CEO of Rimac Group, he runs both Bugatti Rimac and the new division, Rimac Technology.

Bugatti Rimac’s global headquarters is situated at Rimac’s current base on the outskirts of Zagreb, Croatia, but in time will transition to the recently announced €200M and 200.000m2 Rimac Campus, also serving as the home of Rimac Technology. With construction having now begun, joint research and development of future Rimac Automobili and Bugatti hypercars will ultimately take place there, with projected opening in 2023.

High-tech innovation forms the basis of the state-of-the-art facility, with the capacity to host 2,500 curiosity-driven people and a hive of groundbreaking developments. Bugatti Rimac operates with 435 employees as part of the new company, 300 of headquartered in Zagreb and 135 in Molsheim, France. In addition,180 people at Bugatti Engineering’s location in Wolfsburg, Germany, are supporting the new company. Rimac Technology consists of over 900 employees whilst the Rimac Group tackles over 1,300 employees across its various locations.

Bugatti Rimac’s new Board of Management has determined Christophe Piochon as Chief Operating Officer. He formerly held the position of Director General at Bugatti Automobiles and guarantees the continuation of the manufactory with its worldwide outstanding quality. Larissa Fleischer became Chief Financial Officer, previously being the head of controlling at Porsche in the areas of digitalization and the development of new business models. Lastly, Emilio Scervo is named Chief Technology Officer, having held the same title before at Rimac Automobili.

Rimac Automobili and Bugatti Automobiles will each continue to operate as separate brands and manufacturers, retaining their individual production facilities respectively, as well as the distribution channels. Rimac Technology will continue to innovate, developing vehicle systems and technologies for many global OEMs.

Commenting on the first day of Bugatti Rimac operations, CEO Mate Rimac says, “I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies.”

He also claims that “[it’s] difficult to find a better match than Rimac and Bugatti. What each party brings to the table in terms of technical expertise, know-how and automotive history makes for an electrifying recipe. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftsmanship. Stay tuned for some truly extraordinary projects in the future.”

“I am convinced that we have found the right mix of experience and know-how, innovative strength and team spirit for the management,” says Lutz Meschke, Deputy Chairman of the Executive Board and member of the board for Finance and IT at Porsche AG. “That’s why I’m very optimistic and because the project is very close to my heart, I will continue to accompany it closely and passionately in the future.”

Oliver Blume, Chairman of the Board of Management at Porsche, named this merger as “the perfect solution” for everyone involved, “Together, we are creating a high-performance automotive company. We have succeeded in positioning the traditional Bugatti brand with its charisma for the future in a way that creates value. Bugatti embodies fascination and passion, and Rimac has great innovative strength and tech expertise.”

Illustration of Lamborghini Urus by Kaelen Felix for 360 Magazine

Lamborghini Urus: Super-SUV

By: Emily Bunn x Vaughn Lowery

The marriage of a sports car’s athleticism and an SUV’s versatility is evident in the groundbreaking new creation from Lamborghini: The 2021 Lamborghini Urus. This super-SUV is the first of its kind on the market, offering an exhilarating driving experience to those behind the wheel. With the ability to host five passengers, this vehicle packs in pleasure and practicality wherever you go. The manufacturer elaborates on the invigorating experience of driving their super-SUV:

“It is the absolute all-round super sports car and more. It allows you to explore new paths and new ways to express yourself—to accept challenges confidently and to live life to the fullest. You are not afraid to go far: this is what you aspire to. Unlock any road, unlock your personality.”

The Urus rivals similar super SUV models like 2021 Jeep Grand Cherokee Trackhawk, but beats out the Trackhawk in terms of speed. Its twin turbo engine delivers 217kW per tonne, as compared to the Trackhawk, which only delivers 212kW per tonne. Further, the silhouette of the Urus resembles the electric Jaguar I-Pace, presenting a similarly aerodynamic exterior.

Other comparable models include the Audi Q8. While both vehicles have a top speed of 189.5mph (305 km/h), the Urus is able to hit top speed in 3.6 seconds, which is two tenths of a second quicker than the Audi Q8. Just like the distinguished sophistication of opera music, hearing the roar of the Lamborghini motor is music to driver’s ears.

Design

The interior of the luxe vehicle is inspired by aero-space design and driver oriented instrumentation. With a gear shift resembling a jet’s throttle and a start button hidden under a red flip cover, drivers are met with power and control immediately upon entering the driver’s seat. There are several interior cubby storage compartments, such as door pockets and a bin behind the floating center stack. With up to 22 ft3 of space in the car’s cabin  and the ability to fit 5 passengers, the Urus is spacious–especially when compared to other super cars.

Offering a choice of finishes–from leather to Alcantra, to wood and aluminum, or carbon-fiber­–the Urus is sure to look good from the inside out. The manufacturer now offers more customization than ever before. Clientele can choose from a selection of vibrant, eye-catching colors, including Giallo Inti (yellow), Arancio Borealis (orange), or Verde Mantis (green) with the available Pearl Capsule package. Alternatively, the standard palette offers more subtly attractive options, including black, grey, blue, and white colorways. Any of these fashionable exteriors create a beautiful contrast with the black and carbon fiber-trim. This model doesn’t fail to uphold the signature Lamborghini design with its Y-shaped details, front hood with a center peak, and crossed lines on the rear hood. With frameless doors and hexagonal detailing, this Lamborghini epitomizes modern glamour.

Technology 

Not one, not two, but three TFT LCD display screens are installed inside the Urus, transforming the interior to feel like a cockpit. The screens provide crisp graphics and are easy to view, without the need for any clunky buttons. You can use your finger on the touch screen to write in your destination, or other search requests.

The Lamborghini infotainment system is installed with a Bang and Olufsen radio sound system, smart phone interface with Apple CarPlay and Android Audio, a DVD-audio/video reader, 3D maps navigation system, USB capabilities, Bluetooth connection, and voice control recognition. Additionally, the vehicle has a fully digital gauge cluster.

If you’re looking for further refinement, the factory offers an array of optional lavish features for purchase. These features include front seats with ventilation, seats with massage functions, an upgraded sound system, the rear-seat entertainment system, and available Off-Road drive modes. A stand out is the optional hands-free tailgate feature for when you’ve got your hands full, just lift your foot to trigger the sensor beneath the rear bumper to activate the trunk and make loading or unloading your vehicle effortless.

Safety

Drivers feel secure as they transport their precious cargo in this super-SUV. With aluminum tires–21’ x 9.5’ in the front of the vehicle, and 21’ x 10.5’ in the rear–the Urus has some major brawn. At the same time, the multi-link front and rear suspension, with air springs, allows for smooth riding. The Urus is athletic without compromising safety, as evident in its quick steering and high-speed cornering modes.

The car comes standard with several key safety features such as adaptive cruise control with stop-and-go technology, standard blind spot monitoring, a night vision camera, available self-parking and driver assist, and an audio theft deterrent. Additionally, it is equipped with front, side, and overhead airbags to protect drivers and occupants in case of emergency.

Explore new paths in your Urus as you take on any terrain together.  Its Pirelli P Zero front and rear tires, offered in 21’ to 23’ size options, promise traction and performance. And if you want to take a pit stop along the way? The impressive braking system is equipped with carbon-ceramic brakes and front aluminum 10 piston brake calipers. These brakes, along with the premium shock absorbers, bring the car to a smooth halt from 70 mph to a full stop in 149 ft. Additionally, the car has front and rear anti-roll bars for extra braking power.

While the manufacturer doesn’t offer a lengthy warranty– providing three years with no mileage cap, without any complimentary scheduled maintenance–this car is built to last. However, if you’re looking for that extra protection, there are several extended warranty and maintenance plans available for purchase.

Performance

The Urus is powered by a powerful 4.0-liter twin-turbocharged V8 engine with an output of 641hp, producing a maximum torque of 850 Nm (626,93 lb.-ft.) @ 2,2520-4,400 rpm. Feeling the need for speed? Accelerate from 0 to 100 km/h in 3.6 seconds, and reach a top speed of 190 mph, or 305 km/h in this sporty SUV. The 8-speed transmission is automatic with driver selectable mode, sequential shift control with steering wheel controls, and an oil cooler. Additionally, the engine has its own auto stop-start feature. The vehicle has eight cylinders, and a total displacement of 3,996 cm³.

When it comes to fuel efficiency, this Lamborghini gets 12mph in the city, or 17mph on the highway. The fuel tank has a capacity of 22.5 G. Equipped with AWD, you can drive anywhere with confidence and power.

Cost

The Urus’ MSRP totals $218,009, with a destination charge of $3,995. Compared to the rest of Lamborghini’s luxurious portfolio, this particular model is the most affordable and versatile option. Here at 360 Magazine, we took a spin in the manufacturer’s testing vehicle, which cost $282,649 with all the car’s capabilities fully loaded.

If you’re searching to cruise in style without compromising functionality, look no further than the 2021 Lamborghini Urus. Stars like Justin Bieber–who drives a custom barbie pink one, and Kanye West, who has his own custom, cream colored model–know that this super-SUV is the choice for drivers looking to stand out. Another member of the Kardashian crew, Kylie Jenner, also owns this super-SUV, which she posted about on her Instagram. Similarly, Ben Simmons of the Philadelphia 76ers flaunts his fancy super-SUV, decked out with a gloss black trim. Cardi B also just bought her husband–Offset from the rap group Migos,–one, the perfect present to transport the posh celeb duo in style. No matter where you go, every ride in the Urus promises VIP treatment to all of its passengers.

Purchase NOW.

Supercar-inspired Design in this Classic British Defender 110

E.C.D. Automotive Design, known for its prestigious, high-end luxury vehicles, built its latest Defender 110 with design inspiration from modern supercars.
The custom wide-body Defender 110, also known as Project Soho, was designed with inspiration from the client’s collection of modern supercars. It’s finished in Quantum Gray, an Audi original color, but in an eggshell finish chosen by the client for a more exotic look.

There’s no shortage of power in Project Soho which features a 6.2L V8 engine that has been tuned to produce up to 565 horsepower. Adding to the modern dimension of this custom British icon, is the edition of E.C.D’s fully adjustable air suspension, providing an ultra-smooth ride, making it ideal for comfortable daily use. The difference in ride quality between the standard suspension and the air suspension is unmistakable. The interior of Project Soho was designed with elements influenced by McLaren. Luxurious Alcantara suede and premium Italian leather throughout. The Corbeau RRS seats are upholstered in Spinneybeck Prime Meridian Grey leather and grey suede with Carmen Red leather trim. The finished look reminds you of the interior of the elite 720S supercar.

“You could think that grey suede and red leather shouldn’t be in a Defender. I think when you see Project Soho, the opinion changes. It’s an absolute showstopper,” says Tom Humble, co-founder of E.C.D. Automotive Design.

Project Soho Vehicle Specifications:

Model — Custom Wide-body Defender 110
Engine — 6.2L LS3 V8 with 565-hp
Transmission -— 6-speed automatic
Suspension — E.C.D fully adjustable air suspension
Exhaust — Borla Performance with Kahn Crosshair tips

Paint

Body — Quantum Grey in eggshell finish
Roof, Hood, Wheel spats — Black in eggshell finish
Brake Calipers — Red in full gloss

Exterior

Wheels — 20” Kahn Mondial wheels
Tires — BF Goodrich All-Terrain T/A
Grille — Kahn X-lander grille
Bumper — Slimline front bumper with LED daytime running lights
Lights — LED headlights; Two 7” LED bar lights
Additional — Full-length side steps; KBX wing-tops; Steering guard; Boomerang Xtreme tire cover; Swing-away wheel carrier

Interior

Front & Middle-row Seats — Corbeau RRS (heated & ventilated)
Load-area Seats — Removable bench pads
Seat Material — Leather, Suede
Suede Color — Alcantara Black
Leather Colors — Spinneybeck Prime Meridian; Spinneybeck Sabrina Carmen
Stitch Color — Scarlet Red
Seat belts — Flame Red
Center Console — Custom E.C.D extended center console
Steering Wheel — Nardi Deep Corn in black suede with red stitching
Gauges — Autocross gauges in red

Audio & Electronics

Radio — Alpine infotainment with Car Play
Speakers — JL Audio 8-speaker amplified sound system with subwoofer
Remote Start System — Viper with keyless entry
Additional — Wireless charging for mobile devices; Rear AC; in-vehicle WiFi; LED interior; Power windows; Power locks

View Project Soho automative design video here

Visit E.C.D website for the Project Soho showcase

ROUSH PERFORMANCE LAUNCHES SUPERCHARGED 2019 F-150 SC

The new off-road ready 2019 ROUSH F-150 SC features a ROUSHcharged 5.0L Ti-VCT V8 producing 650 horsepower and is now available for purchase or custom order at all ROUSH authorized Ford Dealers.

ROUSH Performance is proud to unveil our most advanced off-road performance truck to date with the 2019 ROUSH F-150 SC. Featuring the ROUSH TVS R2650 Supercharger and an advanced ROUSH/Fox 2.0 off-road suspension, the 2019 F-150 SC provides an unparalleled driving experience. Like all ROUSH vehicles, all of this power and performance is backed with a 3-year/36,000-mile limited warranty.

The 2019 ROUSH F-150 SC produces a potent 650 horsepower and 610 pound-feet of torque from the combination of the ROUSH TVS R2650 Supercharger system and Ford’s 5.0-liter Ti-VCT V8. This pairing offers an increase of 255 horsepower and 210 foot-pounds of torque over stock. ROUSH ensures this engine sounds as good as it performs with its dual tip performance exhaust system.

As an optional upgrade, ROUSH offers the F-150 SC with its premium Active Exhaust system. Upgraded for the 2019 model year, the Active Exhaust system uses electronic valve technology to allow drivers to choose between touring, sport, wide-open and custom modes via a mobile app or console mounted switch. The ROUSH Active Exhaust mobile application enables users to have full control over their truck’s sound based on rpm, vehicle speed, and accelerator position.

The F-150 SC gains additional suspension travel and two inches of front leveling over stock from a ROUSH/Fox 2.0 suspension upgrade. The suspension upgrade is designed to provide excellent off-road performance without compromising on-road handling, and preserves factory capacity for both payload and towing. The F-150 SC rolls on 20-inch black ROUSH wheels wrapped in General Grabber ATX LT305/55R20 Tires offering stability and confidence on rough terrain while remaining tractable on the highway.

“The 2019 ROUSH F-150 SC is truly an all-purpose truck,” said Jack Roush Jr. ”Whether you’re cruising down a highway or blasting across a desert trail, this vehicle pulls through with legendary ROUSH performance, style, and refinement.”

ROUSH offers a host of aesthetic improvements on the F-150 SC to ensure a unique, aggressive look on and off the road. ROUSH combines a signature front grille with accent lighting, fender flares with accent lighting, a front bumper cover and a square “R” hitch cover. A signature ROUSH graphics package with optional customization provides unmistakable custom style. An optional ROUSH Soft Tonneau Cover by ExTang is also available. Interior modifications include molded floor liners by WeatherTech, a secure console vault and a serialized console badge. Optional leather seating upgrades and an optional off-road utility kit are also available. The ROUSH F-150 SC pricing begins at $24,900 over factory MSRP.

Visit www.ROUSHperformance.com to build your F-150 SC and find a ROUSH dealership near you.

About ROUSH Performance
ROUSH Performance was founded in 1995 by motorsports legend Jack Roush, the winningest name in racing. Combining performance engineering with entrepreneurship, ROUSH began selling designs he had created for his own team to the wider world of motorsports. Based out of Plymouth Township, Michigan, ROUSH Performance, a division of Roush Enterprises, designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. For more on ROUSH please visit www.ROUSHperformance.comwww.ROUSHperformance.com or call 800.59.ROUSH.

HELLCAT REDEYE

By Anthony Sovinsky × Vaughn Lowery

The 2019 Dodge Challenger SRT Hellcat Redeye is powerful in every sense of the word. Its first introduction in 2015 known simply as ‘The Hellcat’ instantly gained notoriety amongst car enthusiasts as being the most powerful muscle in the world. Magnificently and aggressively styled it came off the lot ready to rock with 707hp and 650 lb-ft torque powered by a 6.2L supercharged V8 that roared like the king of the jungle. Having that many pony’s is an acquired taste. Even with the base model challengers being as popular as they are, seeing a Hellcat on the road is camera worthy.

Then Dodge introduced the Challenger SRT Demon in 2018 that produced a whomping 840hp while somehow still being street legal. However, the ‘Demon’ was a limited release with just 3300 units in the US and currently all accounted for. Good luck seeing this monstrosity on the road.

Now comes the 2019 Dodge Challenger Redeye. It’s a Hellcat that has been possessed by the Demon resulting in its name. It inherited many components from the Demon’s build; most notably, a variety of drivetrain components that help it withstand its power output. With the only difference being less airflow, it’s able to crank out 797hp and 707 lb-ft of torque. Distinguishing the Redeye is it’s fully functional dual snorkel hood, widebody kit, red paint job and air inlets on both headlights. Its firm stance is made complete by 305’s on all four corners. This also allows more ground contact for the vehicle to transfer its power into forward motion.

The interior features two race inspired bucket seats up front with the ‘Hellcat’ badge stitched into the back rest. This provides added curb appeal as the logos can be seen through the windshield by pedestrians. In addition, the backseats have been deleted for further weight savings; most of the weight savings coming from not being able to have back seat passengers.

Furthermore, the infotainment system is similar to models prior. Capabilities include apple car play, navigation, drive modes and performance tuning to name a few.

The Hellcat Redeye is truly a sight to see while delivering a great value per dollar for horsepower. Base price tagged at $72,745 while fully loaded can hike it in to the $80,000 range.

360 MAGAZINE,  hellcat

360 MAGAZINE,  hellcat

2019 Lexus LC500, LC500h

By Shin Takei

For those of us lucky enough to experience driving the Lexus LFA we lamented the fact that it was a limited production (500) high dollar super car (MSRP $375K USD) produced from 2011 to 2012. Needless to say, it remains an icon and a collector car. For most driving enthusiasts, the word exciting, sexy, exhilarating, thrilling was never associated with Lexus. In fact, after the LFA, nothing from Lexus could be labelled exciting, until now. Akio Toyoda, President of Toyota Motor Corporation and Chief Branding Officer of Lexus heard the automotive journalist’s call and vowed that Lexus will never be associated with those words. Being an avid car enthusiast and master driver who honed his skills at Nurburgring, Mr. Toyoda wanted Lexus to be emotional and exciting vehicles to drive.

As part of the Lexus Flagship lineup which consists of the LS500 and LX570, the LC500 and LC500h, the Flagship Sports Coupe is part of the Global Architecture-Luxury platform that features a low center of gravity, aerodynamics and high- speed stability which is shared by the LS sedan. The styling of the LC Flagship coupe is aggressive starting with the prominent spindle grille and wide flared out hip and low frontal area due to a multi-link front suspension system. The ultra-compact LED 3-projector headlamps are flanked by the L-shaped daytime running lights. An optional carbon fiber roof panel is available and at the rear the spindle profile is carried out. A set of optional 21” black wheels enhance the sporting look. The coupe looks purposeful and its aggressive looks generated a few stares wherever we drove it. Liberal use of light weight high strength steel, aluminum and CFRP (carbon fiber reinforced plastic) contribute to the stiffest unibody ever built by Lexus and with much of the drivetrain behind the front axle a 52:48 weight distribution was achieved resulting in the driver’s hip and heel points to be lowered in the cockpit.

The LC500 is powered by a naturally aspirated 5.0 liters V8 with 471 HP @7,100rpm and 398 lb-ft of torque @4,800rpm. The DOHC 32 valve Dual VVT-iE (Variable Valve Timing with Intelligence) engine is hooked up to a 10-speed Sport Direct Shift automatic with paddle shift and manual mode. 0-60mph arrives in less than 4.5 seconds. To increase the exhaust sound, Active Exhaust channels the sound to the firewall through a special resonance tube. The engine switches to the Atkinson cycle for efficiency and to he Otto cycle for performance. The LC500h features Lexus Hybrid Synergy Drive and is mated to an Atkinson cycle 3.5 Liter gasoline engine and allows for operating the vehicle up to 87 mph without the gas engine. To enhance the sports driving experience, the owner can opt for the Lexus Dynamic Handling system (LDH) which coordinates EPS (electric power steering with Variable Gear Ratio Steering (VGRS) and Active Rear Steering (ARS).

The interior of the coupe was designed to maximize the driving experience by positioning the driver low and close to the center of gravity to transmit road feel more directly. The seats feature bolsters in the shoulder area and the optional sports seats provide more grip around the driver during hard cornering. The Alcantara door panels with drape-surfaces are similar to the flowing exterior lines. The TFT display and the Lexus Multi-Media display integrates the Remote Touch Interface touchpad control for Navigation, Audio and Connectivity. As if the standard 12 speaker Pioneer surround sound system isn’t enough, there’s the optional Mark Levinson 13 speaker sound system to blow your ears away.

So how does this all work out? Quite well, thank you. The coupe is easy to drive, and in true GT car fashion, comfortable and relaxing but turning the Drive Mode Selector switch to Sport+ brings out the true character of this coupe. Faster shifting, enhanced engine performance and increased engine sound contribute to an exciting driving experience. There’s a lot of Japanese culture incorporated in the car. The chrome strip next to the rear glass panel is not unlike a samurai sword and words like Kizashi (a sign of great things to come) and Omotenashi (hospitality) are integrated throughout the car.

There is a limited edition of 100 Lexus LC500 Inspiration Series that are painted in Flair Yellow, which does draw your attention and a new pigment called Structural Blue was formulated taking characteristics from butterfly wings tropical fish and precious stones. Both are brilliant and intense and unique in enhancing the profile of the car but you better hurry to get one.

The Lexus LC500 is a true GT (Grand Touring) car. It is quick, handles well and finally has feeling and excitement. Yet it is comfortable enough to drive it for an evening out. However, we feel they’ve left a little wiggle room for more performance and believe a LC500 F-Sport is coming soon that would satisfy the hardcore sports car enthusiasts. Until then, the Lexus LC500 and LC500h will be more than adequate for most of us who won’t be driving it to the limit.

360 magazine, Lexus, lc500, lc500h, Vaughn Lowery, shin takei

360 magazine, Lexus, lc500, lc500h, Vaughn Lowery, shin takei

360 magazine, Lexus, lc500, lc500h, Vaughn Lowery, shin takei

360 magazine, Lexus, lc500, lc500h, Vaughn Lowery, shin takei

AUTOMOBILI PININFARINA

AUTOMOBILI PININFARINA ANNOUNCE MAJOR DEAL IN BID TO BECOME WORLD’S MOST SUSTAINABLE LUXURY EV CAR BRAND

The world’s newest car brand confirms new HQin Munich and senior management line up, as well as a €50M partnership deal with Rimac

Automobili Pininfarina has today made a series of major announcements from its new headquarters that will see it strengthen its management team, secure cutting-edge, world-beating electric powertrain technology, and put Formula 1 and Formula E experience in the PF0 hypercar driving seat.

Automobili Pininfarina was announced in Rome in April 2018 as the world’s newest car brand, with an ambition to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability. 

The company will offer a range of cars designed and hand-crafted by legendary Italian automotive styling house Pininfarina SpA. The first, an ultra-exclusive, luxury electric hypercar codenamed PF0, will be launched at the Geneva Motor Show in 2019, with production beginning in 2020. 

Munich has been confirmed as the company’s corporate and operational headquarters, providing access to expertise and engineering networks in arguably the world’s most successful and technologically advanced car market. Munich’sproximity to northern Italy, the home of Pininfarina SpA – who will design and build the PF0 under contract – was also key to CEO Michael Perschke’sselection of it for the global headquarters. 

At a press conference today, CEO Michael Perschkeand special guest Dr. Pawan Goenka, Mahindra & Mahindra Managing Director, also introduced an impressive line up of partners and collaborators –including a unique technical partnership with RimacAutomobili to provide battery and drivetrain expertise, software, and hardware, in a contract worth up to €50m.

As well as the partnership with Rimac, AutomobiliPininfarina also announced Nick Heidfeld as their new Development Driver. With nearly 20 years of top-level motor racing experience to call upon, Nick will be responsible for honing the PF0 vehicle dynamics programme from the beginning of 2019, with a clear personal ambition: to help develop the most enjoyable electric performance car in the world.

Perschke said: “Today marks a significant step for the launch of a range of Pininfarina-branded cars and for PF0, which will be the most powerful Italian-built sports car in history – and the first luxury hypercar to be conceived in Germany. We have developed a sophisticated brief to deliver a ground-breaking all-electric hyper GT car to clients from 2020, and now we are curating the partners and suppliers to deliver this dream. The results will be electrifying for owners of Automobili Pininfarina cars in the future!”