Posts tagged with "pirelli"

Pirelli Scorpion ATR x Ford F-150

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A new “tailor-made” Pirelli Scorpion ATR tire has been designed specifically for the all-new Ford F-150, part of F-Series, America’s best-selling vehicle for 38 years.

For more than 20 years, Pirelli and Ford have had a strong relationship, working together to develop tires specifically designed for a wide range of more than fifteen different Ford models. These joint efforts manifest today in this new version of the Scorpion ATR with innovations designed to emphasize the performance of the new F-150. This new tire design will be the basis of a range of tires within the Pirelli Scorpion family that will be released in the coming months.

Over the past two and half years, engineers from Pirelli and Ford worked together through a rigorous homologation process, which involved co-design, prototyping, industrialization phases, severe indoor testing as well as hundreds of hours of simulation and modelling.

The goal was to design a perfect-fit tire that incorporated all of Ford’s targets. In particular, Pirelli’s engineers designed mold profiles specifically for the new F-150, in order to offer a maximum level of grip with improved rolling resistance.

In addition, the tailor-made Scorpion ATR for the Ford F-150 presents a dedicated tread design to reduce tire noise by up to 3 decibels. Pirelli’s technicians also worked on a new generation of tread compound to provide secure wet handling and snow performance for this heavy duty vehicle.

To achieve these goals, Pirelli deployed its most advanced simulation and engineering tools to meet Ford’s demanding tire specification targets at every iteration of development. This digital and collaborative design approach significantly increased development speed and optimized tire performance, along with a reduction in the number of physical tires tested.

The Pirelli Scorpion ATR tires designed for the Ford F-150 are available in two sizes: 275/60R20 and 265/70R17.

The ATR is part of the Pirelli’s range of Scorpion SUV and light truck tires, offering comfort, excellent traction and better wear resistance. As an All Season tire, it provides controlled performance on the most diverse surfaces and weather conditions.

Pirelli Tires

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PIRELLI TIRES TAILOR MADE FOR RIVIAN DELIVER SILENCE ON BOARD AND LOW ROLLING RESISTANCE

SPECIAL VERSIONS OF SCORPION TIRE RANGE CREATED SPECIFICALLY FOR R1T, THE FIRST ELECTRIC PICKUP TRUCK IN THE WORLD, AND R1S, THE ELECTRIC SUV

RIV IS THE DEDICATED MARKING THAT WILL IDENTIFY PIRELLI’S TIRES FOR RIVIAN;ELECT MARKINGS WILL IDENTIFY EV TIRES

PIRELLI’S 21-INCH TIRES FOR RIVIAN HAVE A WORLD-UNIQUE SIZE

The EV startup Rivian has chosen Pirelli Scorpion range to fit its highly anticipated R1T pickup, which begins production in June 2021, and its R1S electric SUV. Pirelli has developed special versions of its Scorpion Verde All Season, Scorpion Zero All Season and Scorpion All Terrain tires (Pirelli’s dedicated range for SUVs and pickups) to meet Rivian’s specifications, and to enhance the vehicles’ unique characteristics following the “Pirelli Perfect Fit” strategy. Indeed, all Pirelli tires developed for Rivian have a special marking on the shoulder: RIV and Elect.

“Elect” is the marking that identifies Pirelli tires for electric vehicles. Tires play a crucial role in EV performance – they are a key safety, performance, and range optimizer.

Pirelli tires marked “Elect” offer a number of advantages for electric vehicles, thanks to a specific set of technical characteristics. Low rolling resistance helps to maximize each car’s range. In electric cars, reduction in noiseaccentuates one of the key advantages of electric driving: silence. Finally, the Pirelli tires marked “Elect” offer improved traction in line with the intense demands from the transmission. Electric motors deliver the maximum torque available right from the bottom of the rev range, and so they need tires that can bite into the asphalt instantly.

Pirelli and Rivian co-developed these products over almost two years, and this collaboration has resulted in three special tires: 20, 21 and 22 inches. In particular, the Scorpion Verde All Season in 21 inches have a very special tire size, unique in the world, introduced in the industry by Pirelli specifically for Rivian: 275 55R21.

The technical partnership with Rivian underlines the focus of Pirelli on sustainable mobility and American car brands.

PIRELLI SCORPION VERDE ALL SEASON: THE “LOW ROLLING RESISTANCE” TIRE

The Scorpion Verde (Italian for green) All Season is Pirelli’s eco-friendly Crossover/SUV Touring All-Season tire developed for the drivers of crossovers, sport utility vehicles and pickups.

The main challenge Pirelli’s technicians had to face to develop a dedicated version of these tires for Rivian was to meet their low rolling resistance targets.

Pirelli’s engineers worked on a higher-silica compound that decreases the vehicles’ energy consumption. Then, they worked on a dedicated design of the mold, narrowing the tread pattern of the tires and keeping an optimal footprint pressure distribution. In this case reducing surface-to-ground contact translates into less energy dissipation.

Pirelli’s Scorpion Verde All Season tires for Rivian are constructed from lighter raw materials that don’t compromise durability or performance. The Scorpion Verde All Season also presents a special size, unique in the industry: 275/55R21.

The Pirelli Scorpion Verde All Season for Rivian increases efficiency and range. It is also designed to combine dry and wet road handling, comfort and year-round capabilities, including all-season traction in light snow.

PIRELLI SCORPION ZERO ALL SEASON: THE “GRIPPY” TIRE

If “Verde” in the Pirelli vocabulary defines its environmentally friendly tires with low rolling resistance and weight, “Zero” definitely indicates its high-performance range.

In particular, the Scorpion Zero All Season tires are developed for the drivers of powerful crossovers and SUVs, as well as sport-tuned and performance pickup trucks looking for a combination of high-performance capability with all-season utility, including the ability to drive in snow.

For its vehicles, Rivian asked Pirelli to develop an even “grippier” version of its Scorpion Zero All Season tires. To achieve this request, Pirelli’s engineers introduced nano-composite compounds to ensure maximum grip and stability. Then they focused on the tread pattern, introducing a dedicated mold with a larger tread width, able to provide more contact area and, consequently, leading to a better handling performance.

All of that, without compromising the low rolling resistance targets needed to support a longer vehicle range.

PIRELLI SCORPION ALL TERRAIN: THE OFF-ROAD TIRE

Pirelli’s 275/65R20 off-road tire, the Scorpion All Terrain Plus, was also specifically developed for the R1T and R1S with electric adventure in mind.

The Scorpion All Terrain Plus is Pirelli’s On-/Off- Road All-Terrain light truck tire developed for drivers of pickup trucks, crossovers, and SUVs who want a balanced blend of on-road civility with off-road capability. The Scorpion All Terrain Plus is designed with a focus on optimizing durability, traction and wear resistance, in addition to providing snow traction: it gained indeed the three-peak mountain snowflake (3PMSF) symbol.

The Scorpion All Terrain Plus is molded into a symmetric, high-void pattern. This pattern is designed to provide smooth and quiet on-road operation along with aggressive looks and confident off-road traction. Deep grooves and independent tread blocks help provide the clawing action needed to find grip in loose terrain, and conical stone ejectors resist punctures by forcing small rocks from the tread.

In this case, the challenge to create a dedicated version of these tires for Rivian has been to match their low rolling resistance targets with the off-road applications of the Scorpion All Terrain.

To achieve this result, Pirelli’s engineers designed a dedicated mold in order to reduce the weight of the tire, adding then a special compound for light trucks that made the tires more resistant to cuts and lacerations.

Pirelli × McLaren 765LT

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In exciting automobile news, Pirelli is to exclusively equip the new McLaren 765LT. The two companies have been set on a mission to deliver as much performance as possible on dry-weather for the luxury British supercar company’s fastest-ever Super Series car to lap a circuit. The P Zero Trofeo R tire was chosen as the starting point for this latest collaboration; this tire is Pirelli’s best-performing track day tire and is entirely road legal. Now, the Trofeo R has been further refined in a joint effort from Pirelli and McLaren to meet the high-performance requirements of this latest car, following some intense work from Pirelli’s renowned research and development division. For drivers who are less inclined to use their cars on track, the Pirelli P Zero tires are also available.

Speed and Safety

The new McLaren 765LT announces its sporting intentions with a 765-horsepower engine that puts out 800 Nm of torque to deliver the ultimate in performance, as well as aerodynamics that place plenty of load through the bespoke P Zero Trofeo R tires. To meet McLaren’s need for a tire that is bespoke to the 765LT, Pirelli’s engineers have worked on the structure and profile of the tires.

Another fundamental element in achieving McLaren’s objectives was the tread pattern compound. The design of the tread pattern has been designed to guarantee the best possible road holding both in a straight line and through corners, reducing braking distances and maximising lateral grip. All this extra performance from the tires, allied with the innovative capabilities of the new 765LT itself, has allowed the car to go faster round a circuit than any other car ever produced in Woking.

Collaboration Between Pirelli and McLaren

The new P Zero Trofeo R created for the McLaren 765LT represents the latest tire born out of the long collaboration between Pirelli and McLaren, which also draws on the extensive lessons learned from motorsport by both companies. Every vehicle leaves the McLaren Production Centre with its own specific Pirelli tire, tailor-made for that particular car and distinguished by a distinctive ‘MC’ marking on the sidewall. Some of these tires are additionally equipped with other Pirelli technologies such as PNCS – Pirelli Noise Cancelling System – which guarantees maximum acoustic comfort inside the car.

PIRELLI: FOUR TIRE MAINTENANCE TIPS TO RESUME DRIVING SAFELY

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If your car has been standing for a while, it is worth checking the tires to make sure you can get going again safely. There are some checks you can carry out by yourself, but others are best done by a tire specialist.

Pirelli’s experts recommend in particular:

1. Checking tires visually to see if there are any lumps or deformations caused by the car standing still for a long time, or by the weather conditions. Check also for damage, cuts, abrasions and the tire bulging – and ensure that the valve caps are tight.

2. Checking tire pressures, also the spare tire, ideally at a tire dealer with professional monitoring equipment. This helps guarantee optimal performance and safety, as well as the correct rolling resistance to enhance fuel economy.

3. Tire wear to be above the legal limit of 2/32″ tread depth. This can be checked using the tread depth indicator on the tire itself.

4. Paying close attention to any vibrations could be felt through the steering wheel after the car has been standing for a long period of time. If these don’t go away after the first few miles, get the car looked at by professionals as soon as possible.

Pirelli Cancels 2021 Calendar

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PIRELLI CANCELS PLANNED 2021 PIRELLI CALENDAR

100,000 EURO DONATED TO INITIATIVES AGAINST CORONAVIRUS

Pirelli, in light of the present Covid-19 emergency, has decided to cancel the production and launch of the 2021 Pirelli Calendar. In the context of other initiatives already undertaken by the company, “The Cal” project will donate 100,000 euros to the fight against and research into Coronavirus. “The production of the Pirelli Calendar has been stopped before, in 1967 and then from 1975 to 1983. The unprecedented Covid-19 emergency has forced us to do so again today. We will return to the project when the time is right, together with the people who today were working on it with us”, said the Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera.

Roger Dubuis × Pirelli Collaboration

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Roger Dubuis – Hitting the Slopes of Aspen

Daring and duality are an integral part of everything Roger Dubuis does. Tradition with a contemporary twist is embedded in its DNA, along with excess to the point of extravagance. In parallel, Roger Dubuis timepieces are the ultimate embodiment of exclusive production expressing a seldom seen level of quality. The brand epitomizes technicity, serving aestheticism to reveal unleashed creativity. This is made possible by an integrated approach fueled by creative engineers with a unique talent for drawing raw inspiration from other avant-garde industries. Nonconformist and indomitably free-spirited, Roger Dubuis displays unparalleled mastery of complications and shatters every known watchmaking cliché.

Experience: a priceless collector’s item

Guests at any Roger Dubuis event have learned to expect the unexpected from a brand that never misses an opportunity to spring exclusive experiences. Early 2020 was no exception to this rule as Aspen geared up to stage the latest in the Roger Dubuis range of far-out adventures.

On this occasion, surrounded by snowy peaks and legendary ski runs, a lucky few had the privilege of experiencing Roger Dubuis’ particular gift as a provider of unparalleled thrills. The many perfectly choreographed sensations lined up by Roger Dubuis at Aspen included an invitation to drive a Lamborghini on ice.

A brutal truth

Rooted in this unadulterated adrenaline rush is the latest embodiment of Roger Dubuis’ unshakable determination to defy existing watchmaking codes at every level. With its sporty aesthetics and famous Poinçon de Genève-certified astral skeleton signature (820SQ calibre), the 28-piece Excalibur Pirelli Ice Zero 2 Spider America Edition took Aspen by storm. The Excalibur Pirelli Ice Zero 2 owes its name to the new studded tire of the Pirelli range: a tire developed for high performance on ice in the most extreme winter conditions, similar to the ones that the guests experienced in Aspen.

The new watch features a gleaming natural titanium case, all offset by icy blue accents. It comes complete with a state-of-the-art ICE ZERO™ 2 studded tire strap with Pirelli Cinturato™ intermediate pattern on the inside. Owners also received an additional bimaterial strap featuring a black rubber base and blue rubberTech inlay. Characterized by a shared penchant for pushing the limits and a common focus on aesthetics in R&D-driven approaches, this iconic partnership is equally rooted in a focus on superlative technical engineering and ultra high-tech materials, along with an unfettered determination to stay ahead of the pack. The latest addition to Roger Dubuis’ iconic Excalibur line is living proof of the brutal truth of boldness that characterizes Roger Dubuis – spectacular sensations, wild emotions and the most creative complications on the watchmaking world.

ROGER DUBUIS
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Driven by an avantgarde spirit, a firm commitment to being part of a tribe, and a penchant for strong mechanical content, the Maison’s rampant creativity is unleashed onto extravagant, disruptive design exemplified by serial innovations. Systematically pushing both technical and aesthetic boundaries, boldness and extravagance are the brand’s signatures expressed through the Maison’s favorite platform of expression: Excalibur. Whether it’s about code-breaking designs or thundering technology.

PIRELLI
Pirelli was founded in 1872 and is now one of the world’s leading tire-makers, specializing exclusively in tires for cars, motorbikes and road bikes, as well as associated services. Pirelli enjoys a unique space in the High Value tire sector, thanks to products with advanced technological content, which have obtained more than 2700 homologations in partnership with the world’s most prestigious car manufacturers. Pirelli is constantly engaged in cutting-edge research and development, re-investing 6.1% of its High Value revenue, in order to maintain the highest levels of performance, safety, and environmental respect. Pirelli has been active in motorsport since 1907 and from 2011 has been exclusive supplier to the Formula 1 World Championship, recently renewing until 2023. Pirelli will also be exclusive supplier to the World Rally Championship from 2021 to 2024.

Pirelli X New Tire Development Stimulator

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Pirelli’s new tire development stimulator reducing lead times by 30% and enhancing sustainability

Pirelli’s new tire simulator, recently introduced at the company’s renowned research and development division in Milan, will reduce development time, as well as the number of physical prototypes needed to create a finished product. The advances achieved by this simulator will further enhance the close working partnerships between the Italian firm and the world’s best-known car manufacturers. The new simulator aims to accelerate development cycles and testing, which will reduce lead times and lead to faster development processes between Pirelli and key producers of prestige and premium vehicles. Courtesy of this cutting-edge technology, Pirelli has achieved a 30% reduction in average development time for new tires, both for the road and motorsports, thanks to the faster assessment of virtual prototypes produced for different car models. The new simulator makes it possible for different development parameters to be remodeled rapidly, leading to a faster exchange of digital information between Pirelli and the world’s car manufacturers.

The new simulator is the latest installment in Pirelli’s far-reaching digitalization strategy.

Compared to traditional development methods, the simulator allows the virtual model of any car, either supplied by the manufacturer or produced internally, to be quickly programmed into the system while
design and development work can also be carried out on the manufacturer’s own simulator. This means that tire development lead times remain in step with those of the cars that they are destined for, an important factor as new vehicle models are coming out more frequently in recent years. Moreover, the use of a simulator to maximize the virtual development phase means that the number of physical prototypes used is reduced, which supports Pirelli’s sustainability policy by minimizing the resulting impact on the environment.

Formula 1 technology takes to the road

Advanced simulation has already been used for more than 10 years during the design and development of Formula 1 and other motorsports tires. This new simulator technology, paired with the rich experience of
Pirelli’s research and development department, which is also being utilized for consumer tires.

The simulator is produced by VI-grade and consists of a 210-degree panoramic screen, 24.6 feet in diameter, which visually reproduces a wide range of different driving conditions, roads, and circuits. At the heart of the system is a static car equipped with various active technologies to accurately reproduce the sensations that any driver would feel in a real car, including the seat, steering wheel, seat belts, and different shaker systems, which precisely replicate the movements of the suspension and engine.

The whole process is coordinated by a control room, which can program the simulator to reproduce the different technical specifications of any tire or car. The results are carefully logged, measuring the interaction between the tire and the “road.” as well as all other parameters relevant to tire behavior. This data can then be added to the subjective impressions felt by the test “driver.” The important work carried out on this simulator can be integrated with the dynamic simulator project (designed to reproduce lateral and longitudinal accelerations, as well as rotations) which will be installed at Politecnico di Milano. Pirelli has enjoyed a long collaboration with this institution, carrying out test work complementary to all the activities at the company’s own research and the development center in Milan.

Pirelli Introduces New Tires

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PIRELLI INTRODUCES THE CINTURATO P7 ALL SEASON PLUS II
THE NEXT GENERATION OF TIRES SPECIFICALLY DESIGNED FOR THE NORTH AMERICAN TOURING MARKET

NEW TREAD COMPOUND AND AN OPTIMIZED FOOTPRINT HELP TO IMPROVE OVERALL WET PERFORMANCE

Pirelli today announced an update to their range of All Season tires designed for the North American touring market with the introduction of its new Cinturato P7 All Season Plus II.

Part of Pirelli’s Plus line of products, which are specifically designed to better meet the needs of drivers in the North American market, the Cinturato P7 All Season Plus II presents a new tread compound and an optimized footprint for improved behavior on wet surfaces. In particular, the new Cinturato P7 All Season Plus II showed an improved wet stopping distance.

Another area on which Pirellli’s engineers have focused to develop this new tire has been the wet handling and wet traction, while maintaining the tread wear, winter traction, noise, comfort, dry handling and steering performance of the previous generation.

The Cinturato P7 All Season Plus II is covered by a 70,000-mile limited tread wear warranty. The new Pirelli tire is now available in 30 sizes. The full 50 size range will be available in over the next few months.

Technical highlights include:

New Compound: A new functionalized polymer and increased silica content forms the new tread compound, which can also be found on the recently released Scorpion Verde All Season Plus II. This new compound delivers improved stopping distance in the Cinturato P7 All Season Plu II as well as enhanced overall performance in wet traction, handling and braking while maintaining the previous generation’s tread wear, winter traction, noise, comfort, dry handling and steering performance.

Optimized Footprint: A five percent larger contact area and optimized shape improves overall wet performance, braking and handling over the previous generation.

All Season Performance: The Cinturato P7 All Season Plus II is an extremely well-balanced tire that delivers high performance, low noise, and excellent handling.

www.pirelli.com

PUMA × PIRELLI

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Sports company PUMA unleashes the Replicat-X 1.8 Pirelli, a new sneaker with a quick lacing system which is inspired by one of the most iconic turbo engines in motorsport shistory to take the track to the street.

The Replicat-X 1.8 Pirelli takes on the ferocity and form of a modern supercar, inspired by motorsports heritage, to transform it into the fastest footwear in the entire collection.

The build up upper offers more layering with a booty construction, which makes the Replicat-X 1.8 Pirelli comfortable for a stroll around the track. The body kit of the shoe features an “oversized” wraparound full rubber outsole with Pirelli’s unique CINTURATO Blue tread pattern used to generate maximum traction during wet races. This gives it a distinctive, racing-inspired look, sits low to the ground and has an even more comfortable molded sock liner.

A quick lacing system provides faster acceleration to kick off the day without worrying about tying your shoes. Fast as a super car, the upper features a perforated mash vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

The PUMA Replicat-X 1.8 Pirelli will be available in stores right now in PUMA Black-Luminous Purple-Sunny Lime, PUMA White-Peacoat-Limepunch and Gray Violet-Sunny Lime-Palace Blue.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

PIRELLI

Pirelli was founded in 1872 and is now one of the world’s leading tire-makers, specializing exclusively in tires for cars, motorbikes and road bikes, as well as associated services. Pirelli enjoys a unique space in the High Value tire sector, thanks to products with advanced technological content, which have obtained more than 2700 homologations in partnership with the world’s most prestigious car manufacturers. Pirelli is constantly engaged in cutting-edge research and development, re-investing 6.1% of its High Value revenue, in order to maintain the highest levels of performance, safety, and environmental respect. Pirelli has been active in motorsports since 1907 and from 2011 has been exclusive supplier to the Formula 1 World Championship, recently renewing until 2023. Pirelli will also be exclusive supplier to the World Rally Championship from 2021 to 2024.

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ASTON MARTIN × PIRELLI

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PIRELLI SELECTED AS EXCLUSIVE TIRE SUPPLIER FOR THE BRAND-NEW ASTON MARTIN DBX

P ZERO FOR THE TRACK, SCORPION ZERO FOR OFF-ROAD, SCORPION WINTER FOR ICE AND SNOW

Nearly three years of hard work in close collaboration with Aston Martin’s engineers have resulted in three different tires to showcase the capabilities of the new DBX. This latest Aston Martin is equipped exclusively with Pirelli tires, following a painstaking development process designed to meet the exact requirements of the famous British manufacturer. The P Zero for the DBX has been developed to offer the best possible performance and handling while the Scorpion Zero AS will go off-road, and the Scorpion Winter delivers safety and performance even in in winter conditions, with the same dynamic drive as experienced in summer.

This joint development work, which is a hallmark of Pirelli’s ‘perfect fit’ strategy, began with laboratory testing before moving on to outdoor testing in varied conditions. The wet weather capabilities of the tires for the new Aston Martin DBX were refined at Pirelli’s test track in Vizzola near Milan, while tire performance on ice and snow was honed at Pirelli’s winter test facility at Fleurheden in Sweden. Outright performance was developed at the famous high speed Nardo circuit in southern Italy. The final validation came at the epic Nürburgring Nordschleife in Germany: the ultimate test for any car and tire package.

P ZERO, A TIRE FOR GRAN TURISMO

The new Aston Martin DBX delivers maximum performance thanks to P Zero tires that have been developed especially for the vehicle. In particular, the compound is derived from tires used for GT cars, to maximise the V8 turbo power of the new Aston Martin. The P Zero compound for the DBX also produces maximum grip on the track. The zero-degree belt in the structure of this P Zero marked A8A on the sidewall (to identify specific tires for the Aston Martin DBX) uses a new hybrid material that offers better steering feel to enhance pleasure behind the wheel. Furthermore, it brings the overall weight of the tire down, reducing rolling resistance and fuel consumption.

SCORPION ZERO AS, FOR SPORTS PERFORMANCE OFF ROAD

The Pirelli Scorpion Zero AS is instead designed for those who also intend to use their DBX off-road. Aston Martin’s goal is to create possibilities for their customers, by offering a vehicle that is as versatile as possible while maintaining the performance and emotion that is synonymous with their cars. To achieve this objective, the Scorpion Zero tread pattern has been redesigned to optimize its off-road capabilities, with more rigid blocks towards the outside of the contact patch that provide enhanced grip in tricky conditions.

SCORPION WINTER: MAXIMUM SAFETY ON ICE AND SNOW

The Scorpion Winter, Pirelli’s specialized winter tire for SUVs, has been optimized for winter weather – right down to temperatures of -22^oF– to guarantee maximum efficiency even in the most extreme conditions. Pirelli has modified the materials that make up the carcass of this tire to provide the best possible steering feel, even in winter. As a result, performance driving is not just a summer activity in the DBX.

PIRELLI AND ASTON MARTIN

Pirelli and Aston Martin have always enjoyed a long and close relationship. The arrival of the new DBX, which is only available to run on Pirelli tires, means that the Italian firm now equips 50% of all new Aston Martins, including iconic models such as the DBS Superleggera and new Vantage.