Posts tagged with "launch"

Reebok × AI

Reebok have confirmed a June 24 release for Allen Iverson’s 2001 game 5 player-exclusive Answer IV, marking the first revival of this particular black/white iteration ($160, FY9691) since that season.

The shoe – a direct colorway bring back of Iverson’s ‘01 finals game 5 pair – released globally in 2021, pre-empting a summer 2022 stateside launch.

Classic features include a rubber outsole with DMX branding, OG underfoot tooling with an embedded Iverson face logo, ribbed heel underlay, sublimated I3 tongue print, a smooth upper vamp, and the hallmark zipper shroud.

Reebok x Looney Tunes footwear/apparel collection via Reebok for use by 360 Magazine

Reebok × Looney Tunes

Reebok and Warner Bros. Consumer Products (WBCP) unveiled the second capsule in its Reebok x Looney Tunes footwear and apparel collection. Following a smaller capsule launch in China earlier this year, the line has expanded to feature a wider range of classic and sport footwear and apparel that honor the fun, frenetic nature of the Looney Tunes. The complete Reebok x Looney Tunes Collection will be available HERE beginning May 23rd exclusively for Reebok UNLOCKED members before becoming globally available on May 26th.

The first drop featured two footwear silhouettes, including the Classic Leather Legacy AZ ($95, GW4301) inspired by Bugs Bunny, and a limited selection of apparel. This collection continues the bold, energetic style that encourages wearers to unleash their inner party animal through some of Reebok’s most iconic footwear silhouettes including the Club C, Instapump Fury and Nano X1. See highlights below:

• Classic Leather Legacy AZ ($95, GW4301) – This ‘80s-inspired silhouette gets a makeover from the world’s most “wascally wabbit.” The grey and pink Classic Leather Legacy AZ pays homage to Bugs Bunny through the hairy suede materials and springy details that help the wearer bounce around like the trickster bunny. Available in unisex sizing.

• Instapump Fury 95 ($200, GZ4948) – Bottle rocket graphics and Road Runner’s legendary speed add an extra dose of rocket power to this version of the Instapump Fury 95. The shoe further pays homage to Road Runner through the upper resembling the character’s bright blue feathers, various “Beep Beep” quotes and signature cloud of dust on the heel. Available in unisex sizing.

• Instapump Fury Zone ($160, GZ4947) – Unleash your inner Martian with these extraterrestrial Instapump Fury Zone shoes. Inspired by Marvin the Martian’s explosive ray gun, the upper features bright laser beam colors and futuristic details while the sockliner depicts Marvin and the ray gun’s signature electric green bolt. Available in men’s sizing.

• Hurrikaze II Low ($120, GW4299) – These Wile E. Coyote-inspired shoes are sure to help the wearer explode onto the court! The action-packed version of this popular basketball silhouette features nods to Wile’s beloved dynamite with a “BOOM!” graphic, warning label and an extra crispy Wile E. Coyote himself. Available in men’s sizing.

• Club C ($100, GY4779) – Looney Tunes characters wouldn’t have their classic misadventures if not for the props they use along the way. This Club C pays homage to some of the loudest tools the characters take from the prop house with images on the sockliner and various explosive graphics on the heel and upper. Available in unisex, child and infant sizing.

• Nano X1 ($140, GW4303) – Reebok’s most-beloved training shoe gets a sleek makeover from the sneaky Sylvester the Cat. Lace up in these Nano X1’s for any action-packed chase but keep an eye out for the elusive Tweety or you might be seeing stars more than just what is featured on the upper and heel. Available in men’s sizing.

Complementing the footwear will be a range of unisex apparel in sizes 2XS-2XL. Joining the crewnecks and t-shirts will be hoodies, pants and a coaches jacket, all of which feature signature Looney Tunes graphics and characters.

Reebok x Looney Tunes footwear/apparel collection via Reebok for use by 360 Magazine

UTA × MEDIAHOUND

The acquisition will accelerate UTA’s already substantial data and analytics capabilities and allow it to drive value for the agency’s clients at scale. UTA IQ – the agency’s research, data analytics, and digital strategy division – will utilize MediaHound‘s proprietary technology, which includes The Entertainment Graph, a deep database of film and television content and talent that has been used by leading studios, streamers, and agencies to produce actionable insights and fuel user recommendation engines.

MediaHound and its team of engineers and product developers will become part of UTA IQ.

“Although Talent and creativity remain the coin of the realm, data aligned with strong insights is also a critical tool for our colleagues and clients,” said Jeremy Zimmer, UTA CEO. “Today’s acquisition is a strong addition to the potency of our capabilities in this space.”

“Since the launch of UTA IQ in 2018, our team has been synthesizing information from multiple sources to create unique tools and insights for our clients and agents, and along the way we became aware of the impressive products and services MediaHound offers the industry,” said Joe Kessler, Partner and Global Head of UTA IQ. “Now that we can combine MediaHound’s capabilities with ours, we can exponentially expand and hasten UTA’s ability to navigate multiple layers of data to support critical client transactions and provide insights to inform their strategies.”

“In UTA, we found a partner that shares our vision and ideals about the growing value and impact of data-driven software solutions in entertainment and media,” said Addison McCaleb, CEO and founder of MediaHound. “We could not be happier than to move into the next phase of our evolution as part of such a dynamic, visionary company.”

In addition to its technical expertise and unique IP, MediaHound operates two consumer web sites, “Autum” and “Date Night,” that help streaming consumers select content that will appeal to them based on their preferences and prior viewership.

MediaHound’s financial advisor for this deal was Qualia Legacy Advisors.

UTA unites ideas, opportunities and talent. The company represents some of the world’s most iconic, barrier-breaking artists, creators and change makers—from actors, athletes and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA’s business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world’s biggest brands. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York and London. More information can be found at HERE

Rita Azar for use by 360 Magazine

The Royale – Supro

A new chapter in Supro history is arriving with the release of the “Royale” combo amp. The Royale 1×12 is the brands first loud clean amp and has ranges between a Class A and Class AB power mode.

The Royale was created to deliver powerful and clear clean tone with a reactive, tangible low end. With the use of a high-headroom, 50W tube amplifier paired with a powerful EG, footswitchable boost, tube-buffered effects loop and tube-driven spring reverb, the Royale provides a clear signal of all that is played through it on stage and in-studio.

The mighty amp in the Royale allows for a choice of Class A (35W) or Class AB (50W) operation. The Royale also showcases a master volume that controls sound pressure level. Class A mode produces “traditional, cathode-biased Supro sound with a bold, spongy midrange.” Class AB “delivers a grid-biased California sound with more scooped mid-range, tighter bass and faster transient response.”

Watch the product demo HERE, featuring Eric Krasno.

Himiway Escape by Kaelen Felix for 360 Magazine

Himiway Launches Four New E-bikes

Himiway promises a more exciting fall this year, thanks to the upcoming launch of 4 new cutting-edge electric bikes from the company. Watch livestream here.

Himiway is pleased to announce the upcoming launch of its 4 types of brand new e-bike models in January 2022 of next year. The electric bike company recently released the teaser for the upcoming models; even though the teaser doesn’t reveal elaborate details about the bikes yet it has already created a  lot of buzz in the outdoor adventure world. Going by the tradition with other Himiway bikes, the upcoming ones too would be under affordable range,  with prices comfortably ranging between $1,000-under$3,000.

The 4 new Himiway bikes that are slated to be launched in January 2022 are – Softail Supreme E-bike, Multifunctional E-bike, and Premium All-terrain E-bike.

“We are thrilled to share that we will soon be launching 3 types of state-of-the-art new electric bike models come fall. While one of them would be the most innovative model from our lineup ever, another one would be an advanced utility bike that would be handy for your daily affairs. The third one is exclusively designed for outdoor enthusiasts and would make a robust partner for your off-road adventures across all terrains”, stated the leading spokesperson from Himiway.

As per the reports, Softail Supreme and Multifunctional models would be new additions to the company lineup. On the other hand, the Premium All-terrain E-bike is speculated to be the successor of the Himiway’s crowd-favorite Cruiser Electric Fat bike. However, these are just speculations- the Premium All-Terrain version may be a completely new variation for all-terrain electric bikes as well.

The Softail Supreme model stands out as the “most innovative” electric bike ever built by Himiway. Engineered with cutting-edge “first-notch” suspension (especially rear and front, based on softail designation), the bike promises to deliver an all-new experience for the riders. Going by the Himiway teaser, the model would be priced somewhere around $2,099 to say, under $4,000.

The second one, Multifunctional E-bike, is being dubbed as an all-rounder that would make a valuable addition to a busy and active family. From ferrying children to making deliveries to quick grocery shopping sessions, the bike has been designed to handle all. The bike will be $2,099.

The Premium All-terrain Electric Fat Bike is an advanced crossover between mountain and urban electric cruiser. As the name suggests, this model is especially designed for off-road adventures and has been equipped with major required features like, extended battery and incredible speed. The upcoming bike will also impress with its stylish looks. As Himiway hasn’t mentioned about fat tires with this bike, the model is likely to be a completely new model from the company. However, the other descriptions sound very similar to that of the previous Cruiser fat bike from Himiway. In regard to cost, the bike is speculated to come around $1,999.

360 MAGAZINE is an avid fan, and you can check out our very own Vaughn Lowery as a newly appointed ambassador for Himiway here.

About Himiway

A pioneer of electric bikes in the American market, Himiway specializes in manufacturing advanced fat tire electric bikes at affordable ranges. The company is based in California, USA, but has recently expanded to markets globally, covering all of the USA as well as Canada, the U.K., and Germany.

For additional information, please visit HERE.

Photo by Reebok for use by 360 Magazine

Shaquille O’Neal × Damian Lillard

Shaquille O’Neal × Damian Lillard: Hip Hop and Hoops Collide in Epic Reebok × adidas “Damenosis” Collaboration, October 19

Reebok and adidas have confirmed the official release of their highly anticipated “Damenosis” collaboration, bringing together the worlds of hip hop and basketball through icons Shaquille O’Neal and Damian Lillard. “Damenosis” drops with two narrative footwear models: Reebok’s Shaqnosis and adidas’ Dame 7 EXPLY “Damenosis,” launching globally beginning October 19 from Reebok and adidas respectively, and select local retailers.

Following the brother brands’ summer 2020 hoops collaboration that brought together legendary guards Allen Iverson and James Harden, Reebok and adidas basketball have partnered once again, this time to honor icons Shaquille O’Neal and Damian Lillard, two basketball icons who share a love for music and creative expression.

adidas’ Dame 7 EXTPLY basketball sneaker draws inspiration from Lillard’s on-court and off-court passions. Each sneaker from the adidas DAME 7 EXTPLY series is presented as a musical “track” – the final being a surprise collaboration with Shaquille O’Neal, the only professional basketball player to release a certified platinum music album. Together, ‘Shaq’ and ‘Dame’ – with Reebok and adidas – continue to blaze a trail for athletes with creative aspirations.

In “Damenosis,” Dame’s signature sneaker is brought to life in Shaq’s iconic “Shaqnosis” colorway, while Shaq’s historic Reebok Shaqnosis is presented in colors nodding Dame’s musical iconoclast.

Introduced in 1995, Reebok’s “Shaqnosis” embodied the larger-than-life, multi-dimensional persona of superstar athlete, actor and rapper, Shaquille O’Neal. This fifth signature shoe by Reebok, for Shaq, helped dispel the notion that big men couldn’t sell sneakers.

“I came in the era where the statement was made that big guys can’t sell shoes so when Reebok gave me my first opportunity, I just wanted to represent for the big guys, plus I always saw myself as a guard in a big man’s body,” said O’Neal in a recent video interview with Lillard.

26 years later, “Shaqnosis” gets a reimagining in the form of the “Damenosis” linking O’Neal to an NBA guard in Lillard, who embodies the fierce competitive spirit of Shaq on the court and a shared love of music off the court.

“For a legend who has done so well on and off the court being willing to attach his name to mine and connecting over a shoe, that’s a special honor,” said Lillard.

Dame’s signature sneaker is brought to life in Shaq’s iconic “Shaqnosis” colorway. The “Damenosis” features a subtle fade on upper and tooling, inspired by iconic Shaq “Shaq Fu” hat image. In addition, there’s a special elevated toe box with both player and brand logos.

Reebok’s Shaqnosis ($150, GX2609) and adidas’ Dame 7 EXPLY “Damenosis” launch globally October 19 from Reebok.com and adidas.com respectively and select local retailers.

Image via Berk Communications for 360 Magazine

Russell Wilson Launches 3Brand Hat Line

RUSSELL WILSON LAUNCHES DEBUT HAT LINE FROM 3BRAND LABEL, EXCLUSIVELY AT LIDS

Leading sports retailer Lids today announced that Seattle Seahawks star quarterback and Super Bowl XLVIII champion, Russell Wilson will be launching a brand new hat line from his recently founded 3BRAND label, sold exclusively at Lids.

The caps will feature Russell Wilson’s signature number 3 icon logo and will be available in three different colored hats. This unique collection is one of three drops by Russell Wilson and 3BRAND this year. All drops will be available at select Lids stores and on Lids.com in the months ahead. 3BRAND represents everyone out there who has a dream and is dedicated to hard work. The 3BRAND collection brings sport, fashion and lifestyle to these iconic caps.

In addition to the stylish caps, five percent of sales will be donated to the Why Not You Foundation, a nonprofit organization dedicated to fighting poverty through education and empowering youth to lead with a why not attitude. The foundation also supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. 

I have always dreamed of having my own hat line at Lids and to finally launch my 3BRAND collection exclusively at Lids is a dream come true, said Russell Wilson. Being able to keep your dreams alive, never giving up, and living life with a why not you attitude is what the 3BRAND signifies and I can’t wait to see everyone wearing them.

We are thrilled to be the exclusive retail partner to launch Russell Wilson’s debut hat line from his 3BRAND label, said Lawrence Berger, Chairman of FanzzLids Holdings and co-founder and partner at Ames Watson. This collection not only offers our customers a way to express the important messages of never giving up on your dreams but also to provide them with a sense of excitement while wearing these caps.

The announcement follows a year of growth for Lids that saw the retailer add 70 stores during the pandemic and cement an international expansion agreement with the NBA. Lids remains the largest headwear retailer in North America, with over 28 million sold per year across their 1,200+ locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business. Retailing for $31.99, the first release from this exclusive collection will be available in select Lids locations throughout the U.S. and on Lids.com starting Thursday, Aug.19.

About 3BRAND

Launching in 2021, Russell Wilson’s 3BRAND brings sport, music and fashion together in an on- trend sportswear brand that inspires us to be better, do more, and give back. 3BRAND believes the mind, body and soul combine to make dreams come true. A percentage of all 3BRAND sales are donated to the Why Not You Foundation, Russell and Ciara’s nonprofit organization dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. Follow us on Instagram, or Facebook.

About Lids

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion- oriented headwear and apparel across the United States, Canada, and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit the blog or join the #LidsLoyal on Instagram, Facebook, Twitter, or LinkedIn.

About Why Not You Foundation

Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2020, the foundation announced its first Why Not You Academy, a school that blends real-world applications with classroom learning. Learn more here.

illustration by Sam Miduri for use by 360 Magazine

Trojan Releases New Ultra Fit Condoms

Interested in elevating your condom game? TROJAN™ Brand Condoms, America’s #1 Condom Brand, introduces its new ULTRA FIT™ product line of tailored condoms. Boasting four unique shapes, the condoms encourage users to level up their lifestyle and experience the one and only “ULTRA FIT™ Feeling” that can only result from finding one’s unique fit and feel.  

The condom varieties are designed to offer different experiences and customized to appeal to anyone and everyone, proving that a better fitting condom means a better feeling, and ultimately, better sex. 

  • BARE FEEL: Level up your lifestyle with sex that’s so good, you’ll forget your wearing a condom. Bare Feel condoms are designed to feel like there’s nothing there. Feel the pleasure, not the condom with the product that features a snug base, spacious body, and a relaxed fit. 
  • FREEDOM FEEL: Need to take things up a notch in the bedroom? Freedom Feel condoms give you more freedom to dial up the sensation. Choose a condom that provides an uninhibited sensation and has a roomier body for more feeling and fun. 
  • SENSITIVE TIP FEEL: Craving a little extra sensation? Let ULTRA FIT™ condoms help you find your swagger. Sensitive Tip Feel is designed to provide dedicated pleasure, right at the tip. Get heightened stimulation where you want it most with a condom that features a unique form-fitting tip and contoured shape for focused pleasure. 
  • COMFORT FEEL: Tailor-made for comfort and feel, Comfort Feel is a more comfortable condom all around. Designed with a slight taper for smooth and sensual pleasure, gently flared so you can feel the intimacy, created to help you stay close and in control.

Ultra Fit condoms are available exclusively at Walmart and consumers that purchase them in-store can enter the #UltraFitSweepstakes running from June 15- August 30. 

In celebration of the launch, Trojan is bringing its “Ultra Summer” party to various destinations throughout the next few months, including Nashville, New Orleans, Atlanta, and Miami. The party will surprise and delight partygoers with activities, giveaways, and other fun activations to promote the new condom line (and safe sex!).

Airheart illustration by Heather Skovlund for 360 Magazine

Airheart Explorer Launches

Airheart Explorer Launches to Help Consumers Navigate Complicated Travel Restrictions & Policies

CLICK TO TWEET: Airheart Explorer launches to help navigate travel restrictions domestic and abroad, so people can travel with confidence: Airheart Explorer

Airheart unveiled their free tool, Explorer, to help people travel again, safely. Travelers can now discover which destinations are accessible and what’s required for their trip, all through one user-friendly platform.

Now more than ever, navigating restrictions and policies for travel is overwhelming. Crowd-sourcing information from friends and family online and visiting countless tourism or government sites is a lot of work and highly error prone. Airheart eliminates the guesswork, so people can travel with confidence. 

Airheart’s data is aggregated from official sources by our data partners, including Sherpa. Then, Airheart further distills and organizes it into a searchable, scannable, easy to understand format, to put travelers at ease when navigating what’s required of them. 

Key Features: 

  1. Discover which destinations – international and domestic – are accessible for travel based on your origin location prior to the booking engine phase where you need to be destination specific. 
  2. View government policies and COVID19-risk data for your destination.
  3. Filter by what’s required of you – quarantine, COVID19 test, masks in public (and soon by your vaccination status). 
  4. Receive notification when policies and restrictions change.
  5. See COVID19 transmission rates per destination. 
  6. View local guidelines for what to expect on-location at bars, restaurants, shops and more.
  7. Pin routes and create a short-list of places on your wish list.

The three founders diligently focus on maximizing the user experience. The team is also extremely well-traveled, multi-passport carriers and currently straddling multiple continents – the US to Australia – to bring this to consumers worldwide. 

“As seasoned travelers, we found this problem so critical that we dropped everything to work on solving it for the community. Our long-term vision is to create a place for organizing and managing the full lifecycle of a trip, starting with discovery using Airheart Explorer,” said co-founder and CEO, Lindsey Renken. “In a world where we’ve optimized our lives heavily, planning travel is still an inefficient process. We noticed our friends and colleagues experiencing similar issues, and ultimately, this kept a lot of trips from happening. We figured there has to be a better way than the status quo.”

Airheart is where deep product and engineering knowledge meets function. The team’s experience has been pivotal in elevating Airheart Explorer beyond what’s on the market now:  

  • Ivan Vanderbyl, CPO, who’s founded three companies, 2 exits; Former Sr. Director of Product Management at Tricentis; 14 years in software development and product management. He has lived and worked in 5 countries and traveled to over 30 countries. 
  • Arie Litovsky, CTO, adds over 15 years of software development experience to the team. He most recently worked as a software developer at Facebook and Q&A site Stack Overflow. He’s traveled to over 20 countries while adding to his collection of 3 passports and 4 languages.
  • Lindsey Renken, CEO, is an experienced founder; previously raised nearly 1 mil. as a co-founder for a consumer-facing application. B.S. in Biomedical Engineering, UT Austin. Over 11 years in product, marketing and data science. She has traveled to 31 countries and counting, many of which were solo trips. 

“Drawing on the intrepid explorer and fearless solo traveler Amelia Earhart, we hope to clear the path for future travelers,” said Renken. 

For more information and to sign up for the waitlist for features coming this summer, visit Airheart

Scorpion AS Plus 3 courtesy of Pirelli Tires LLC for use by 360 Magazine

Pirelli Announces New Tire Launch

PIRELLI RUN FLAT: 20 YEARS OF CONTINUOUS INNOVATION TECHNOLOGY BORN OUT OF RALLYING: NOW APPLIED TO COMFORT, SUSTAINABILITY AND NEW ELECTRIC MOBILITY

MORE THAN 1000 DIFFERENT TYPES OF RUN FLAT TIRES DEVELOPED, MORE THAN 70 MILLION TIRES PRODUCED AND OVER 50 CAR MODELS ON THE ROAD WITH THIS TECHNOLOGY

The principal benefit of Pirelli’s run flat technology – introduced to select Pirelli road tires in 2001 using the lessons learned from rallying – is to allow drivers to continue driving for a while after most punctures, rather than being stranded by the side of the road. Rallying is where this technology was tried and tested for the first time, with tires featuring a reinforced structure designed to allow driving after a puncture, which would otherwise cost several minutes in the heat of intense competition on a wide variety of roads.

NEW MATERIALS AND PROCESSES TO INCREASE COMFORT AND SUSTAINABILITY

Non-stop research and development into new materials and processes has helped Pirelli to improve driving comfort in recent years for cars equipped with Run Flat tires. Thanks to new technology in the tire’s structure, as well as advances in the materials used, increased comfort for drivers and better rolling resistance, with reduced fuel consumption and fewer emissions, are possible. These tires are built to absorb bumps in the road, and they offer similar levels of comfort as standard tires, but with the key advantage of being designed to allow continued driving up to 50 miles at 50 miles per hour (mph) to seek assistance after most puncture events – even with reduced air pressure. The particular suspension characteristics of vehicles equipped with Run Flat tires as original equipment should encourage the driver to always use tires with this technology, including as replacement tires when needed, to maximize the performance of the car.

USEFUL TECHNOLOGY FOR ELECTRIC VEHICLES, WITH AN EYE TOWARDS THE FUTURE

Spare tires are not usually available in electric cars, in order to free up more space for batteries. That’s why several vehicle manufacturers choose extended mobility solutions such as Run Flat or Seal Inside to minimize inconvenience and allow the driver to get to a shop in the event of most punctures. Run Flat tires are designed to allow motorists, including those with electric vehicles, to continue driving up to 50 miles at up to 50 mph without loss of air pressure, even after most punctures. Run Flat technology is also expected to play an important role in future autonomous driving systems, by helping the vehicle remain operative in most road hazard events.

OVER 1,000 DIFFERENT VERSIONS DEVELOPED AND MORE THAN 70 MILLION RUN FLAT TIRES PRODUCED

Over the last 20 years, Pirelli’s engineers have developed more than 1,000 different types of tires featuring run flat technology, which are built to allow drivers to keep driving for up to 50 miles at a maximum speed of up to 50mph. It’s a solution that has been adopted by many different manufacturers, who have requested run flat tires as original equipment on their new vehicles – such as Audi, BMW, Mercedes-Benz and Alfa Romeo. Throughout these two decades, Pirelli has produced more than 70 million run flat tires, including summer, winter and all-season tires – some of which have been fitted to the most powerful and prestigious cars of recent times, including the entire BMW and Mini range, a substantial part of the Mercedes range, the Alfa Romeo Giulia, Audi Q5 and Q7.

A WIDE RANGE AVAILABLE

There are more than a dozen premium and prestige vehicle car manufacturers that use Pirelli tires with run flat technology today, including Audi, Alfa Romeo, BMW, Jeep, Mercedes-Benz and Rolls-Royce. This technology is available on more than 50 models of Pirelli tires homologated as original equipment for use by car vehicle manufacturers. All these tires carry ‘run flat’ markings on the sidewalls, together with markings denoting the individual vehicle manufacturer they are intended for. On some tires, this technology is combined with Pirelli Elect and PNCS noise-cancelling technology. The former is dedicated to electric vehicles and is focused on low rolling resistance, reduced tire noise, grip, and a structure designed to support the weight of a battery-powered vehicle. PNCS is instead focused on reduction of perceived tire noise inside the cabin, thanks to the use of special sound-absorbing sponge on the inside of the tire. Pirelli Seal Inside is yet another technology made available by Pirelli. In the event of a puncture in most portions of the tire, a sealing substance inside the tire forms a seal around the foreign object as soon as it penetrates the tire, preventing air from escaping and the tire from losing pressure. When the foreign object is extracted, the same material seals up the edges of the resulting hole, until the tire can be repaired, so drivers can carry on driving in control and comfort.

Pirelli’s high-end Run Flat tires are the result of Pirelli’s innovative MIRS production process, which is entirely controlled by computer with ‘raw’ tires made using robots offering a final result with high standards of quality and reliability. Pirelli’s self-supporting run flat system uses special reinforcements inserted into the internal sidewalls, which are designed to sustain the lateral and transversal loads on the car even in the absence of tire pressure.

By: Matthew Anthenelli

Today, Pirelli is proud and excited to announce the introduction of the newest model to their Scorpion AS Plus line, the Scorpion AS Plus 3. The quiet, sporty tire was designed using cutting-edge 3D technology to ensure the most durable, gripping tire possible for all North American crossovers, SUVs, and pickup trucks. 

Pirelli is an internationally known brand that is signified by its outstanding quality tires that increase the performance of virtually any kind of car. Their tires are specifically designed to provide the maximum amount of comfortability, quietness, grip, and durability for cars ranging from electric vehicles and hybrids to Formula 1 race cars. 

The Scorpion line of tires from Pirelli is designed specifically for North American consumers and was started in 2013. This means that all the tires were manufactured not only to custom fit many popular American car models and brands, but also in order to be able to perform in the conditions of all four seasons and a wide variety of terrain. Another main goal of the Scorpion line is an increased mileage guarantee, with the new Scorpion AS Plus 3 boasting a seventy thousand mile warranty. 

The AS Plus line of Pirelli tires have been specifically designed and manufactured to meet the requirements of larger vehicles like crossovers, SUVs, and pickup trucks. Pirelli has always maintained its reputation of providing high quality products that are geared towards performance and innovation, while still being able to be used for both sports and lifestyle purposes. 

As a result of the pandemic, CEO Pietro Berardi explained that Pirelli has put more investment into researching their customer base and design innovations than ever before in the past year. The head of Pirelli’s North American Marketing team added that in their research for the Scorpion AS Plus 3, designers were able to use 3D modelling and simulation in order to create the most optimal tread design for the best handling and grip on both tight turns and high speeds. The 3D models are a huge innovation in the design and manufacturing of tires, as designers were able to see in real time the differences in type of treads in different environments as well as comparing how they’d each hold up over time. 

Using 3D technology, Pirelli was able to design the Scorpion AS Plus 3 to optimize quietness and comfortability, road-hugging grip, and all-season performance that motorheads and thrill-seekers will depend on. The tires are designed for all North American crossovers, SUVs, and pickup trucks and come in a wide variety of thirty seven different sizes. They even have custom-fit tires for popular vehicles like the Jeep Grand Cherokee and F-150 for customer’s ease and convenience. 

The Pirelli Scorpion AS Plus 3 is a highly technologically advanced tire that is a must for anyone driving a crossover, SUV, or pickup truck and looking for a high performing tire to go with it. Featuring tread designed with innovative 3D models and a seventy thousand mile treadwear warranty, the Scorpion AS Plus 3 is without a doubt the most futuristic and cutting-edge tire available today. 

Check out Pirelli’s new video featuring Danica Patrick, which highlights the performance capabilities of the new Scorpion AS Plus 3 here! You can also find out more by checking out Pirelli’s Instagram and website.