Posts tagged with "Scotland"

The Fratellis Announce Global Music Competition

MULTI-PLATINUM AWARD-WINNING SCOTTISH ROCK BAND THE FRATELLIS ANNOUNCE GLOBAL MUSIC COMPETITION TO GIVE AN UP-AND-COMING ARTIST OR BAND THE CHANCE OF A LIFETIME

WITH COVID-19 HAVING SIGNIFICANT IMPACT ON THE ARTS; THE FRATELLIS PROVIDE SUPPORT TO THE MUSIC COMMUNITY AT A TIME WHEN IT NEEDS IT THE MOST

Multi-platinum, award-winning Scottish rock band, The Fratellis, announced their global music competition on October 19, to give one unknown music artist or band a platform to accelerate their path to stardom. This once-in-a-lifetime prize features a studio session to record the artist or band’s winning single, which will be mixed by The Fratellis’ producer/mixer, Tony Hoffer (Angels & Airwaves, Fitz and the Tantrums, Elle King); and a chance to win a worldwide deal to release a single with Cooking Vinyl records.The winner will also get the opportunity to work with The Fratellis themselves, including one-on-one time with the band through an online masterclass, and a money-can’t-buy slot on a virtual upcoming Fratellis gig (date TBA).

To get involved, upcoming talent are invited to submit their tracks via @Vype_worldwide Instagram page, with both the shortlist and the final selection being chosen by The Fratellis themselves. The entire experience will be professionally marketed, including the creation of a music video of the unknown talent’s record. A behind-the-scenes style video with The Fratellis will also be shared across The Fratellis’ and Vype’s social channels for the world to see.  The competition is live from October 19-28, and applicants must read the T&Cs (+ Privacy Notice) before getting started. The winner will be chosen on November 2.  Watch the full commercial HERE.

“We’re proud to be working with Vype to give a new artist the chance to work with some of the most talented professionals in the music industry…and The Fratellis! Getting our first proper single released through a big label was a huge deal for us so it will be exciting to help a new artist achieve this milestone and hopefully see them go on to have a long career in music,” says The Fratellis.

The Fratellis are a multi-platinum Scottish rock band from Glasgow, formed in 2005, consisting of lead vocalist and guitarist Jon Fratelli, bassist and backing vocalist Barry Fratelli, and drummer and backing vocalist Mince Fratelli. The Fratellis recently announced their sixth studio album titled Half Drunk Under a Full Moon, to be released on April 9, 2021, alongside the launch of a UK and European tour. The album features the single, “Six Days In June,” which released earlier this year. A theatrical blast of pop joy, “Six Days In June” swings on brass, kick-drum and features Jon Fratelli’s trademark falsetto vocals. Listen to “Six Days In June” HERE.

Success came quickly to The Fratellis, who formed in Glasgow in 2005.  Arriving a year later, their debut album, Costello Music, which contained the globe-conquering hit “Chelsea Dagger,” quickly went double-platinum and led to The Fratellis winning the Brit Award for British Breakthrough Act in 2007. A successful second album, Here We Stand, followed in 2008, but this whirlwind of success came at a cost, and by the end of the decade the trio were forced into indefinite hiatus, burned out from their relentless life on the road.

Since reforming in 2012, The Fratellis have been on a continuous upward trajectory, finding themselves enjoying a more sustainable type of success. They have steadily regained their live following thanks to a new generation of Fratellis fans all over the world. Half Drunk Under A Full Moon finds the trio entering their third decade at ease with who they are and where they are: a band who have not only survived but thrived, and are currently making the best, most confident, most ambitious music of their career.

Annie Lennox Christmas Album Artwork

Annie Lennox – A Christmas Cornucopia

One of the most successful, iconic and revered artists in pop music history, Annie Lennox is in the spotlight once again. Today, singer Annie Lennox announces she is releasing a digitally remastered version of her sixth solo album, A Christmas Cornucopia.

This wonderful collection of inspired interpretations of traditional festive songs will be released via Island Records on November 20th to mark the album’s 10-year anniversary. With this remastered edition, the album will feature a brand new unreleased track, “Dido’s Lament” and new artwork across the vinyl, CD, and digital formats.

According to Annie, “I’m absolutely delighted to be releasing the 10th Anniversary of A Christmas Cornucopia. 2020 has been an unprecedented year around the world… The carols on this album represent continuum –  harking back to a time before modern technology, climate emergency, global pandemics, pollution, forest destruction, species extinction and all the challenges our world must urgently deal with in terms of crisis in sustainability. I hope this recording will at least offer some comfort and nostalgia, but also an awareness that political leaders, religious leaders and everyone around the world must face up to the question of how many more Christmases we have left to spend on this blighted earth.”

The newest addition to the track list, “Dido’s Lament,” was written by Henry Purcell in the 17th century and arranged by Annie Lennox and Mike Stevens. This song references the tragic love story of Dido and Aeneas as documented in Virgil’s legendary epic poem, “The Aeneid.” The release of this track will be accompanied by a music video.

This album will do more than just get listeners in the holiday spirit, it will also help people around the world. All proceeds earned from Annie’s original composition on the album, “Universal Child”, will be paid to The Annie Lennox Foundation. The Annie Lennox Foundation raises money for various charitable projects, primarily those supporting and educating women and children in Africa and people with HIV/Hepatitis C in Scotland.

Vibrant but vintage, classic and contemporary, glorious but with a polemical edge, Annie Lennox’s A Christmas Cornucopia is no ordinary collection of seasonal songs. Pre-order the re-issue of Annie’s Christmas classics here and prepare to be comforted by your favorite festive tracks.

Follow Annie Lennox: Website | Facebook | Instagram | Twitter | YouTube

Lewis Capaldi – Before You Go

Lewis Capaldi‘s hit song “Before You Go” finally hit No. 1 Monday on Mediabase‘s Top 40 and Billboard‘s Pop Songs and All Format Radio Songs charts.

Its 36-week climb to the top of Mediabase’s Top 40 and 37-week climb to the top of Billboard’s Pop Songs chart are the longest of both respective lists. The previous record was a 31-week climb up the Billboard Pop Chart set by “Eastside,” the 2018 hit from Benny Blanco, Halsey and Khalid.

Capaldi also joins Mariah Carey, Beyonce and Bruno Mars as the only artists to reach No. 1 with each of their first two entries, as “Someone You Loved” reached No. 1 in Dec. 2019.

“Before You Go” was first released Nov. 2019 on the extended version of Capaldi’s album “Divinely Uninspired to a Hellish Extent.” Since then it has done nothing but grow and spread, even cracking a billion streams.

Capaldi said “Before You Go” is about his aunt who died of suicide, also calling it the most honest and personal song he has ever written.

“It’s about loss, regrets and the fear that we sometimes never understand what someone is going through despite our best want to be everything that person needs,” Capaldi said.

Capaldi picked up a GRAMMY nomination for his song “Someone You Loved” and performed “Before You Go” at the 2020 MTV Video Music Awards where he was nominated for PUSH Best New Artist.

Instead of taking time to sit back and enjoy praise from outlets like Rolling Stone, The New York Times, Los Angeles Times and Entertainment Weekly, the Glasgow-born singer-songwriter is now working on his second album.

Stay in Your Own Private Castle with Wilderness Scotland

The Emerald Isle and Scottish Highlands are brimming with iconic landmarks (a.k.a tourist traps). But what about those who want more than a pint of Guinness or a bite of haggis? Wilderness  Scotland  (Europe’s No. 1 Rated Adventure Travel Company) and sister company  Wilderness  Ireland  offer Tailor Made trips designed by locals and delivered by local legends—making them a great way to discover the essence of a place in a way that few visitors have access to. 

From enjoying a moonlight paddle in Yeats Country—home to unparalleled star gazing—to uncovering the secrets of the Loch Ness Monster to rappelling off sea stacks, Wilderness’ Tailor Made adventures unearth the true character of the destination. 

Forget everything you thought you knew about Ireland and Scotland with these one-of-a-kind experiences: 

Go Glamping in Yeats Country  

On a camping expedition in Sligo, Ireland, hike the breathtaking lakes, mountains, beaches and waterfalls that once inspired many of the great works of the Nobel Prize winning writer, W. B. Yeats. As the sun sets, hop in a kayak for a nighttime paddle on the “Lake Isle of Inisfree” to a private island. Leap onto the sand where a forested paradise awaits, along with a night of glamping in one of the world’s premier stargazing destinations. But first, enjoy wood-fired pizzas al fresco, while a local expert shares in the tales and legends of the area.  

Dates & prices available upon request.

Hunt for Nessie with a Career Monster Tracker 

While Scotland is known for its legends and fables, none are quite as famous as the Loch Ness Monster. While considered by some as folklore, the storied creature has been likened by scientists to a plesiosaur that dates back to the end of the last ice age. To unearth the history of the mystical creature, meet Adrian Shine, a naturalist and researcher, for a private boat ride as he shares his insider knowledge after years of studying Nessie. You’ll fly across the waters of Loch Ness, one of the largest and deepest expanses of water in the UK, as you search for this elusive creature.  

Dates & prices available upon request.

Spend the Night in Your Own Private Castle 

Nestled in the countryside on 500-acres lies a palace straight out of a fairytale—Aldourie Castle—and it’s easily bookable for a private rental for you and your closest 20 friends with Wilderness Scotland. This rare experience is set on the shores of Loch Ness, where well-tended courtyards, 16th-century gardens and horseback riding can be found as you stroll vast woodland grounds. For a closer look at the garden’s soaring pergolas, meet with your private guide for a tour, while keeping eyes peeled for deer, sea eagles and even basking sharks—the world’s second-largest fish. Stop for a tour at a world-famous malt whisky distillery to sip the Scottish ‘Water of Life,’ or hop in a sea kayak to observe the ruins of nearby Urquhart Castle from the water.  

Dates & prices available upon request.

Cast a Line with an Expert Ghillie 

Grab your waders and wellies for an unforgettable fishing experience with one of Scotland’s most knowledgeable fishing expeditioners. Take to the Highlands to uncover the locals’ best-kept fishing spots along the River Tay in Perthshire. Here, anglers can find the country’s most iconic species—Atlantic salmon—along with pike, rainbow trout and pollock. Cheers to the catch of the day with a glass of distilled whisky on the riverbank.  

Dates & prices available upon request.

Forage for Juniper to Make Your Own Gin

While whisky may be the official drink of Ireland, gin is also a popular local tipple. In Ireland’s Ancient East, you can learn the complicated science behind every bottle of Irish-made gin. Head into the forest with a naturalist guide to forage for fresh ingredients, such as juniper and other herbs. Then, head to an exclusive gin school to distill a bottle with your own herbs—making for a memorable souvenir.  

Dates & prices available upon request. 

Climb a Sea Stack High Above the Atlantic  

Head to what Ireland’s Donegal County calls “the most climbable rocks in Ireland” to unearth a secret spot where you’ll be suspended above the Atlantic waves for an adrenaline-fueled climb. But first, visit one of the area’s most remote spots to meet the local Gaelic-speaking characters who call the area home. They’ll guide you through the history of the separation between Northern and Southern Ireland, the basic knowledge of the Gaelic language and their local traditions. Then, you’ll be whisked away to a tiny island, where you’ll climb to the top of a sea stack, then rappel down the steep cliffside high above ocean waves. 

Dates & prices available upon request.

International Whisky Day

3 Countries, 3 Whiskies, 1 Day — International Whisk(e)y Day

Raise your favorite glass on March 27 and sip on some of the best whiskies from around world. Whether you’re a traditional Scotch whisky drinker or are looking to explore something new like premium whisky from India or France, understanding the history about the countries distilling the spirit makes it an even more fulfilling experience.

  • INDIA – Whiskies from India have been gaining popularity in the past few years and for good reason. With India having a predominantly warmer climate, the maturation process is much faster as compared to other countries like Scotland — some say 4x faster!
    • The Indian Whisky To Try: Rampur Indian Single Malt Whisky (SRP: $70) knows there’s much more to the equation than age when it comes to creating a memorable expression. Nestled at the foothills of the Himalayas in the Indian city of Rampur, the spirit has a distinctive flavor profile replete with vanilla, honey, spices, and dried fruits. The spice is balanced but still present and representative of a premium-quality single malt whisky; to be savored neat or on the rocks.
  • FRANCE – In the land of Cognac, whisky you ask? The French have actually been distilling whisky for centuries and consuming it too! French Whiskies are often characterized by notes replete of fruit-forward flavor.
    • The French Whisky To Try: Bastille 1789 (SRP: $39.99) – Bright orange and amber in color, Bastille has intriguing aromas of orange marmalade, dried apricot, spice cake, pineapple blossoms and suede with a vibrant, dry-yet-fruity medium-to-full body and a long accented finish. A remarkably fruity, exotic and enigmatic whisky that will make for a fabulous Old-Fashioned.
  • SCOTLAND – Not much needs to be said about Scotch whisky. As one of the most popular categories in the world, some scotches are flavored heavily by peat and smoke while others are light and fruity.
    • The Scotch Whisky To Try: The Famous Grouse (SRP: $29.99) is ranked number one by volume in Scotland for a reason. All at an affordable price, Famous Grouse offers candied fruits and buttery shortbread on the nose, with flavors of cinnamon and ginger, dried fruits and oak. Stir it in a Hot Toddy or enjoy it on the rocks, this whiskey will be your go-to after a long day, and a staple of bartenders around the world.

MAD MUSEUM

The Museum of Arts and Design (MAD) presents an annual exhibition and sale of one-of-a-kind artisan jewelry called LOOT: MAD About Jewelry. Returning this spring (April 9 – 13), it will feature work from 55 artists from 18 countries (South Korea, UK, Finland, Chile, Scotland, Spain, France, Italy to name a few). These hand-picked artists specialize in different techniques and use unique materials such as glass, wood, metal, embroidery, horse hair and latex. Open to the public during museum hours – April 9th – 13th from 10am – 6pm.

For more information visit their site here.

Chivas & Manchester United Soccer Club

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

About Chivas

Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. www.manutd.com

Man to Swim around Great Britain

Strongman on the challenges he faces in his 3,220-kilometre, 100-day voyage.

Strongman Ross Edgley is bidding to become the first man to swim around the whole of mainland Great Britain.

Renowned for such feats as a rope climb to the height of Everest and swimming 100 kilometres in the Caribbean with a tree strapped to his back, his 3,220km swimming marathon (2,000 miles) is his latest venture.

He set off on June 1 and is swimming on average six hours at a time in a clockwise direction, and will not touch shore until arriving at London’s Tower Bridge in an estimated 100 days.

Here’s what the epic voyage takes in his own words…

‘Swimming the Channel on a daily basis’

“It’s the equivalent of swimming the English Channel every day. But I know my body can take it. I know I can be the first person in history to achieve it.”

‘Unfinished business from the Caribbean’

“Earlier this year, I attempted to swim from Martinique to St Lucia while tied to a tree. I’d aimed to swim 40km point to point but the current was totally against me and kept dragging me back. Even though I didn’t reach the shore, I actually swam over 100km in the end. While the athlete in me was happy with that, the adventurer in me had unfinished business. So, I phoned up the Royal Marines when I returned to the UK and asked if I could swim for 48 hours straight, just to see what I’ve got in the locker. The swim went really well and I hit 126km. One of the Marines mentioned the idea of swimming around the entirety of Britain – something that’s never been done before – and I thought, ‘why not?’”

‘Around Great Britain in 100 days’

“By looking at my swim metrics and comparing them to people who’d rowed around the entirety of Great Britain, I was able to estimate 100 days as a target. Oddly enough, in very bad conditions, my open water swimming times are the same as those of the rowers. A friend of mine named Sean Conway once swam the length of Great Britain in 135 days. I’m looking to do more than double that distance in less time.”

‘Turning into a prune’

“A lot of experienced open water swimmers have told me that my skin will eventually reject being in salt water for such a long time. I got a taste of this during my 48-hour swim with the Marines, where my hands and feet pruned – essentially I got trench foot. What’s more, being in a wetsuit for months on end will probably mean I develop sores. Hopefully these turn to calluses, otherwise the pain could be unbearable under my armpits and parts where the wetsuit rubs. My body’s going to break down at sea, I know that but I must be mentally ready.”

Chess with Mother Nature’

“To do this sort of challenge I need the ability to swim 50km day and night, powering through 3m waves. But if the currents are against me I have no chance. The GB rowing challenge, which follows the same route, is labelled the world’s toughest rowing race on account of the tides, unpredictability and weather. When I told its organisers I’d be swimming it they told me I was crazy. “If you get it wrong around The Highlands you’ve eight knots coming against you,” they said. “So even if you are swimming two to three knots, an Olympic level, you’ll still be going back four knots.” It’s basically going to be a game of chess with Mother Nature – you can swim hard, but you need to swim smart.”

‘A wardrobe of wetsuits’

“We’re doing it in the spirit of open water swimming – no buoyancy aids, gloves only needed during cold periods. The only advantage I’ll have is a collection of swimsuits tailored for estimated weight loss, ranging from full Ross, to emaciated Ross 60 or so days in, when I’ll have shifted a few stones. My legs will probably atrophy first. I won’t be using them, they’ll probably shrivel – kicking your legs account for only 10 per cent overall propulsion, even with Olympic swimmers. We’ll also be taking a picture of me each day, so people can see my body’s transformation as I go.”

‘Turning into a five-year-old’

“It’s not a solo mission at all, it’s a team event, and the captain of my boat is going to be my hero. He will plot everything – he has all the tidal maps, all the electronic versions, all over the boat. I’ll also be plotting where I am on a map every day to boost morale. When you’re out at sea and all you can see is the bottom of the sea bed, it’s very easy to lose track of where you are. So it’ll be nice to clamber back on the boat and see that I’ve made progress. Ultimately, when you’re fatigued you have the cognitive function of a 5-year-old, so I’ll be like ‘point me in the right direction and let me know when I’ve got to change’.”

‘An anti-jellyfish beard’

“Wildlife is always a danger when you’re isolated in the sea. Giant jellyfish are a particular worry. I won’t shave. Because you’re leading with the head and the face will be most exposed, any protection, like a big beard, will help. I’ll try and grow it so by the time I get up to Scotland it’s fairly rugged. I’ll also encounter sea otters, dolphins and killer whales along the way, which I’m actually looking forward to. It’ll help break things up for me and be an incredible privilege to see.”

Credits: http://www.redbullcontentpool.com/international/AP-1VVDW3RA91W11

Rolls-Royce Cullinan

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Rolls-Royce Cullinan will embody all the values and capabilities that drove Rolls-Royce’s two founding fathers, the Honourable Charles Rolls and Sir Henry Royce, to secure the marque’s reputation early last century, as they took top honours in rigorous public adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial”, comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.

“Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”

Follow the Rolls-Royce Cullinan’s Final Challenge.

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Cullinan Final Challenge

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Rolls-Royce Cullinan will embody all the values and capabilities that drove Rolls-Royce’s two founding fathers, the Honourable Charles Rolls and Sir Henry Royce, to secure the marque’s reputation early last century, as they took top honours in rigorous public adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”

Viewers can follow the Rolls-Royce Cullinan’s Final Challenge on www.nationalgeographic.com/rollsroycecullinan and on Rolls-Royce social media accounts as well as www.Rolls-RoyceMotorCars.com.