Posts tagged with "drinking"

Indoggo Gin PR Image by SnoopDogg for use by 360 Magazine

INDOGGO Gin by Snoop Dogg

Snoop Dogg’s newest spirit, INDOGGO® Gin, is being released today, Friday April 9th in honor of National Gin and Tonic Day. This newly launched spirit is a mix of seven premium botanicals and masterfully infused with an all-natural strawberry flavor, the liquid is deliciously light bodied and certified gluten free. INDOGGO® Gin is light on the juniper with a sweet and fruity finish, easy to mix and easy to drink!

Raise your glass to the king of gin and juice, and mix up Snoop’s personal favorite take on the classic Gin & Tonic- The Low Rider. This refreshing and citrusy cocktail is great to unwind with and sip all spring and summer long! Sure to please the palette of any gin aficionado, “The Low Rider” is crafted with 1.5 oz Indoggo Gin, 3oz tonic water and garnished with an orange slice. This mouthwatering mixed drink is all you need to make your Gin and Tonic Day complete!

The Low Rider

1.5 oz INDOGGO® Gin

3 oz tonic water

Orange slice garnish

Add INDOGGO® and tonic water into a highball glass, filled with ice. Garnish with orange slice.

Grammy Awards Wine and Cocktail Pairings

*Congrats to ‘Best New Artist’ Grammy Winner Megan Thee Stallion

With the 63rd annual GRAMMY Awards rapidly approaching, it is time to start thinking about accolade-worthy wine and cocktail pairings to savor during the broadcast on March 14. Here are our picks for Best Beverages paired perfectly with each Record of the Year nominee.

BLACK PARADE (Beyoncé)

Trivento Reserve Maximum Red Blend ($10.99)

Beyoncé has been known to enjoy a glass of red wine and we can think of no better way than to toast this accolade than with a wine named after Trivento Reserve’s charismatic and charming winemaker – Maximiliano Ortiz. This deep ruby-red Malbec and Cabernet Sauvignon blend, presents an aromatic complexity given by blackcurrants, red and black berries, black pepper, cinnamon, tobacco and smoky notes from the oak. In the mouth, the wine is round and sweet with good structure, persistent and pleasant tannins. The long finish is accompanied by oaky notes.

COLORS (Black Pumas)

Frontera Cabernet Sauvignon Merlot ($6.99)

Given Adrian Quesada’s impressive career spanning multiple genres, we’re thinking he might appreciate a wine brand that annually supports the Latin Grammys…this bright and intense ruby red Cabernet Sauvignon Merlot blend presents with dark berries and cocoa which carry over to the palate and are rounded out with mild but sexy tannins.

ROCKSTAR (DaBaby Featuring Roddy Ricch)

Frontera Sauvignon Blanc ($6.99)

DaBaby has been spotted enjoying a glass of white during his travels. Frontera Sauvignon Blanc is fruity in character with citric and peach aromas. Light in flavor, this fresh and well-balanced sauvignon blanc is the perfect white for DaBaby and his crew.

SAY SO (Doja Cat)

Doja Cat has not been shy about sharing her tips on making a delicious cocktail. Perhaps she’ll like this one created by Cristóbal Srokowski, Ron Abuelo Global Brand Ambassador.

VERACRUZ

1 1/2 oz. Ron Abuelo 7 Años

3/4 oz. Orange juice

3/4 oz. Lime juice

1/3 oz. Honey syrup 2:1

1/2 oz. Cinnamon syrup

2 dashes Angostura bitters

3/4 oz. Egg white

Technique: Add all the ingredients in the shaker and dry shake so the egg white is emulsified. Then shake again with ice added. Double strain into a coupette or a martini glass and garnish with an orange peel.

EVERYTHING I WANTED (Billie Eilish)

Trivento Reserve Cabernet Sauvignon ($10.99)

While Billie Eilish is not quite old enough to legally enjoy wine in the US, we do think she would appreciate a brand that has been implementing environmental and social policies for more than 12 years. Since 2008, Trivento embarked on one of the company’s most important educational and inclusive initiatives by bringing in a CENS satellite classroom for their employees to complete their secondary studies. And each year, Trivento has added social and environmental actions to become one of the industry brand’s most committed to society and the environment. Through strong alliances with the United Nations Global Compact , the Global Reporting Initiative (GRI) , the World Business Council for Sustainable Development (WBCSD) through the Argentine Business Council for Sustainable Development (CEADS) and the Network of companies for diversity., Trivento is committed to giving back in each bottle what nature has given them.

This Cabernet Sauvignon from Mendoza has an intense ruby red color, with violet notes that trend towards dark orange with time. In the nose, aromas of black pepper, tobacco, candied wild berries such as redcurrants and blackberries are perceived. In the mouth, the wine is powerful with persisting tannins and well-structured body.

DON’T START NOW (Dua Lipa)

Frontera Cabernet Sauvignon ($6.99)

Dua Lipa is a fan of a glass of red. We also think she’ll love that this wine sports a QR code on its bottle that will lead one to a “Frontera Big and Bold Reds. Drink Them with Attitude” playlist. From Chile’s Central Valley, this bright and intense ruby red wine with violet reflections has aromas of fresh red fruits, together with toasted notes, highlighting coffee and chocolate. The palate offers harmonic tannins, medium body, good aftertaste. Think of it as the ideal wine to serve with red meats, cheese, spicy stews and pasta with spicy sauces.

CIRCLES (Post Malone)

Les Cadrans de Lassègue ($30)

Post Malone has shared a preference for a nice Bordeaux. Les Cadrans, named after the sundials on the facade of the château, in honor of the incredible sun exposure that Château Lassègue enjoys, is the estate’s second label. It is meticulously produced by sixth and seventh generation Vignerons Pierre and Nicolas Seillan at the Saint-Émilion estate the family jointly owns with the Jackson Family.

SAVAGE (Megan Thee Stallion Featuring Beyoncé) 🏆

When two superstars collaborate, they should be toasted with an aptly named beverage…

CRITIC PASSION

60 ml Frontera Cabernet Sauvignon

30 ml orange juice

30 ml passion fruit

10 ml simple syrup

Ice

Orange peel and mint garnish

Shake all ingredients together (except for the orange peel and mint for garnish). Strain into wine glass over ice. Garnish with orange peel and mint leaf.

Heather Skovlund illustration for beer article for 360 MAGAZINE

Tennessee Brew Works × Turner Haus Brewery

Celebrate Community Through Craft Beer” with Release of Gazelle Hazy IPA and ‘Jazz + Brews’ Virtual Event to Celebrate Black History Month.

Nashville-based craft brewery Tennessee Brew Works and Chicago-based Turner Häus Brewery have partnered to celebrate Black History Month and the craft brewing community with the release of their collaboration beer, Gazelle Hazy IPA. The Double India Pale Ale, now available at Tennessee Brew Works, honors Olympic legend, Tennessee native and Tennessee State University graduate, Wilma “The Gazelle” Rudolph.

Gazelle Hazy IPA is an 8-percent, ABV Double India Pale Ale that utilizes preeminent hops, including Waimea, Strata, Idaho 7 and Cashmere. The IPA is dominated by citrus and tropical fruit notes. Like all Tennessee Brew Works beers, this label was created by a local artist, Tennessee State University Professor, Sam Dunson. The label depicts Erika Motley, also a track star, and symbolizes the impact Rudolph has made with generations of athletes.

Tennessee Brew Works and Turner Häus Brewery will present a virtual event on Feb. 27Jazz + Brews. The two breweries will “Celebrate Community Through Craft Beer” with a Virtual Tasting Experience and Panel Discussion examining “Diversity in the Adult Beverage Manufacturing Industry,” moderated by Eric Holt, Professor of Belmont College and co-founder and president of Nashville’s Lovenoise. The event will feature live jazz sets from Marcus Finnie + Friends, in conjunction with the Nashville Jazz Workshop.

Jazz + Brews includes a curated, take home box, complete with a Tennessee Brew Works X Turner Haus Gazelle Hazy IPA 4-pack, a new home baked Slim + Husky’s artisan pizza, a commemorative pint glass, and Urbaanite Nashville City Guide Vol. 1.

The virtual event includes live jazz sets and a fireside chat with Chicago’s Steve Turner and some of Nashville’s spirits business leaders, including Tennessee Brew Works’ President and Founder, Christian Spears, Stacey Thomas of Stacey Wines and Jason Ridgel from Guidance Whiskey.

Jazz + Brews Event Details

Jazz + Brews is a live virtual event on Feb. 27, 2021 from 6pm–9pm. Guests can pick up their curated boxes at Tennessee Brew Works on Friday, Feb. 26, from 12pm­–7pm, or on Saturday, Feb. 27, from 12 pm–5pm. Tennessee Brew Works is located at 809 Ewing Ave. in Nashville.

Tickets for Jazz + Brews are $40 per person. Visit their website to purchase tickets. The online stream (private link) will be sent day of event.

“Brewing beer is a form of creative art,” says Steve Turner, CEO and co-founder of Turner Häus Brewery. “Collaboration with other artists is a very important part of the creative process, but, moreover, this particular collaboration showcases how diversity in this country can and should be celebrated collectively to create something epic.”

“We are honored to work with Steve and his team on this historic hazy double IPA. This beer was particularly special to us, so we are using some distinguished hops, pulling out all the stops!” said Christian Spears, founder and president of Tennessee Brew Works. “It has been an absolute pleasure working on this project with Turner Häus Brewery. The tagline, “Celebrating Community Through Craft Beer,” truly encapsulates this collaboration, which will be the first of many. Our Jazz + Brews event will be an important conversation for our industry, as well as our customers.”

“I am always proud to see Nashville entrepreneur’s come together to support one of our own. Turner has all the right ingredients for success in his newest venture Turner Haus Brewery…great product, passion to innovate and a plan to grow. The successful launch of the Gazelle Hazy IPA is just a start. I feel it is important, as a fellow black business owner, to pay it forward in all that you do as well as honor those that came before you. Turner does just that with this series,” said Eric Holt, event moderator and managing partner at Lovenoise.

ABOUT TURNER HAUS BREWERY

The Turner Häus Brewery concept was founded with the mission to celebrate community through craft beer by providing a fun, welcoming environment for craft beer enthusiasts and homebrewers alike. We cater to beer drinkers, homebrewers and our community, which includes the revitalization of our neighborhood in the historic Bronzeville district of South Side Chicago, Illinois. To learn more, visit Turner Häus Brewery at turnerhausbrew.com.

ABOUT TENNESSEE BREW WORKS

Tennessee Brew Works was founded in 2013 with a mission to create high quality craft beer that pays homage to the land, traditions and culture of Tennessee. They brew beers using only natural ingredients and source them from local farms whenever possible. Tennessee Brew Works is owned and operated by folks in Tennessee. They are guided by their motto: “We work hard to create high quality craft beer that makes Tennessee proud. Our culture places importance on family, friends, and community, and we hope you’ll be a part of it.” To learn more, visit Tennessee Brew Works at tnbrew.com.

cocktail illustration by Mina Tocalini for 360 Magazine

Margarita Day Drink Guide

Just in time for National Margarita Day, 1800 Tequilathe world’s most awarded tequila line introduces a delicious line up of 1800 The Ultimate Margarita, the #1 premium margarita that’s ready to serve!  Made with real tequila and the extract of lime, 1800 The Ultimate Margarita is available in refreshing flavors including Classic, Peach & Watermelon!  Perfect for any at-home celebration, all flavors are best enjoyed on the rocks and chilled/blended with ice. As a premium offering, 1800 The Ultimate Margarita is packaged in 1800 Tequila’s signature pyramid glass bottle.

If you’re looking to put a spin on the classic margarita, check out these cocktail ideas from 1800, all of which can also be made with their refreshing, new flavors below:

 

La Rita

2 oz 1800° Silver

1 oz Lime Juice

½ oz Agave Syrup

½ oz Fresh Squeezed Orange Juice

Combine all ingredients in a shaker, shake and strain into salted rocks glass. Garnish with a lime wedge.

La Rosita
2 oz 1800® Silver Tequila

1 oz Fresh Lime Juice

0.5 oz Curacao

0.5 oz Rosemary Honey Syrup

Rosemary Sprig

To make the rosemary honey, add 2 parts honey to 1 part water and let simmer with some rosemary for 3–5 minutes. Measure out all ingredients, add to a shaker with ice, and shake. Strain into a rocks glass over ice and garnish with a sprig of rosemary.

Rising Star

2 oz 1800® Silver Tequila

0.75 oz Lemon Juice

0.75 oz Simple Syrup

3–4 Whole Blackberries

5–6 Mint Leaves

Seltzer Water

Lightly muddle mint leaves and blackberries in a shaker or mason jar. Add lemon juice, simple syrup, tequila and ice, and shake for 10 seconds. Pour into a glass over ice and top with seltzer water. Garnish with fresh mint and a blackberry.

All of these recipes can also be made with 1800 Tequila’s deliciously dangerous margarita flavors:

1800 Tequila x Jarritos Tamarindo Tango Margarita 
Mix in fresh lime juice & Chile de Arbol and serve on the rocks with chile salt rim & lime wheel

1800 The Ultimate Margarita Original

Shake with ice and strain into a chilled and salted Margarita glass

1800 The Ultimate Margarita Peach

Shake with ice and strain into a chilled and salted Margarita glass

 1800 The Ultimate Margarita Watermelon

Shake with ice and strain into a chilled and salted Margarita glass

margarita mix by 1800 Tequila for 360 Magazine

margarita mix by 1800 Tequila for 360 Magazine

margarita mix by 1800 Tequila for 360 Magazine

JAJA Tequila by Mina Tocalini for 360 Magazine

Cocktail Recipes to Celebrate February 22nd

National Margarita day is NEXT WEEK, February 22! While this day of celebration might not take place in the traditional bar or club setting this year, that doesn’t mean an at-home fiesta isn’t off the table.

222 is an important number in Latino culture, representing that something good is coming your way. It also means to pay attention to important people around you and cultivate meaningful relationships.

Founded by Latino Harlem, NY native, Joe Cruz Jr., YaVe Tequila is the key to unlocking a guilt free laid-back drinking experience whether it is behind your camera on a Zoom with friends, or at a safe in-person setting. At only 60 calories a shot, unlike any other Tequila, YaVe offers a distinctly clean and ultra-smooth taste. Handcrafted and double-distilled with volcanic water, whether it’s sipped on the rocks or mixed in a drink, this smooth tequila will not disappoint.

Below are some festive drink recipes from YaVe that you can make to celebrate:

SKINNY MANGORITA

Ingredients:

  •   2 oz YaVe Mango Tequila (or YaVe Blanco tequila for a stronger punch)
  •   1 oz Mango Nectar
  •   1 oz Simple Syrup
  •   1 oz Lime Juice
  •   Soda Water
  •   Garnish with a slice of mango and lime

Preparation: Add all ingredients together EXCEPT soda water and shake in one glass. In another glass, pour the mixture over ice and then top it off with the soda water at the end for a refreshing drink!

LA BRIESA – JALAPENO MARGARITA

Ingredients:

  • 2 ounces YaVe Jalapeño Tequila
  • Muddled Red Peppers
  • 1 ounce Pineapple Juice
  • Lemon Juice
  • Lime Juice
  • Ice

Pro tip: Try adding Japanese shichimi or jalapeño salt for decoration and an extra kick!

TEQUILAJITO – TEQUILA MOJITO

Ingredients:

  • 2 ounces YaVe Coconut Tequila (or Blanco Tequila)
  • 1 ounce Pineapple Juice
  • .75 ounces Ginger Simple Syrup
  • 6 Mint Leaves
  • 4 Lime Wedges
  • Granulated Sugar
  • 1 dash of Fee Brothers W. Indies Orange Bitters
  • Mint Sprig Garnish
  • Ice

Pro tip: Muddle the mint, lime, and sugar first. Add remaining ingredients and shake with ice. Add bitters and garnish at the end.

Bottled Beer illustration done by Mina Tocalini of 360 MAGAZINE.

Natty Light – Dorm from Home

As universities across the country announce campus closures to enact social distancing, droves of 21+ college students are facing a harsh reality; the semester they dreamed of won’t be happening. Natural Light knows how crushing this is for our fans, so we’re stepping in to help preserve some of the freedoms of on-campus living. The Dorm From Home initiative awards one lucky 21+ student with a “Nattified” mobile dorm unit. The dorm comes equipped with all the college staples and a space to call their own while they sit out another semester.

21+ college students across America will face hundreds of hours of digital lectures and exams this semester without a sanctuary to relax and step away from their studies. With the college experience hanging in the balance, Natty Light created a solution that delivers the independence of the college experience without ever leaving home.

The Dorm From Home mobile unit will be parked right in your backyard or driveway and comes

equipped with all the college classics:

  • Flat screen TV
  • Heat/AC/Electric
  • Mini fridge
  • Lax volume policies
  • Gaming system
  • Other people optional
  • Chill vibes included
  • A semester’s worth of Natty Light beer
  • money to enjoy responsibly*

“Having to miss a semester on-campus is a devastating feeling for our fans,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “We could never replace the full experience, but Dorm From Home will give a piece of the college lifestyle back to one lucky fan and more importantly, it’s a reminder to the full Natty community that the college experience is worth celebrating, no matter where you are.”

For the chance to win, fans 21+ can post a photo on social with #DormFromHome and #contest to make the case why they deserve their own space this semester to dorm from home. Natty will select a winner based on the most creative and convincing argument that reflects the Natty Light personality and values.

The winner will receive their decked out mobile home to their doorstep at the start of the fall semester and will be theirs to keep.

No Purchase Necessary. Open to US residents who are 21+ and who are currently enrolled in an accredited college or university in the US or who were enrolled in an accredited college or university in the US within two (2) years prior to the time of entry. Ends 8/18/20. See Official Rules at naturallight.com/dorm-from-home for prize & details. Msg & data rates may apply. Void where prohibited. *Cash equivalent of 2 cases a month for 3 months

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of select grains producing a clean flavor, light body and satisfying refreshment.

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. 

Follow Natural Light: Facebook | Instagram | Twitter

Follow Anheuser-Busch: Facebook | Instagram | Twitter

Illustration, drinking, 360 MAGAZINE

Coronavirus and Alcohol: What Are People Drinking During the Outbreak?

Crazy times. Surreal. Uncertainty. These are some ways we describe the Coronavirus outbreak and the consequences. But what about…

What we’re drinking and how that has changed.

According to Seriouslysmoked.com, a cooking and BBQ website compiled more than 200,000 tweets from the last 30 days and analyzed their contents using keywords, phrases, and hashtags.

Their findings will surprise you.

Surge in Sales

Perhaps the scars of Prohibition still run deep. An overriding theme in the collected data was panic buying and stockpiling. The figures tell a dramatic story.

Alcohol sales ending the week of March 21 surged 55 percent.

Teasing those numbers reveals some shocking but not altogether unpredictable trends that SeriouslySmoked.com noted.

The volume of 1.75 liter-sized bottles sold increased dramatically.

Cheaper and more affordable brands saw significant upticks.

Half-bottles and luxury brands, not so much.

The latter makes sense given the uncertain economic situation. Many who didn’t have a liquor budget are probably reconsidering it now.

However, it’s essential to put these data in perspective. Many restaurants aren’t open for dine-in customers. The wine you’d enjoy with your steak entree, you’re now consuming at home. That’s evident when you look at the meteoric rise of online sales.

Wine.com, for example, saw a 200 percent increase during this same time.

What Else Are People Buying—or Not Buying?

SeriouslySmoked.com uncovered some other trends that the industry statistics support. Unlike in Europe, Americans reserve their sparklers for celebrations. The pandemic has hit that continent hard too. 

Consequently, Champagne says have taken a nosedive.

However, it’s probably not too much of a stretch to guess that Champagne will recover just fine when we all start painting the town red when all of this is behind us.

Interestingly, alcohol products that have seen slow declines are now enjoying something of a comeback, such as port and other fortified spirits.

Tequila and gin have also seen sales spikes, but that’s not all. Canned and packaged beverages are enjoying a similar surge.

Canned wine, for example, wasn’t a serious thing in the beginning. Now, with the outbreak, think again. The situation is fueling sales that rival its rise in popularity over recent years.

Boxed wine?

Yup. And probably for many of the same reasons of economy and getting more for your buck.

What else has changed?

The Industry Reinvents Itself

The unprecedented events have spurred many forces in the industry to reinvent themselves in innovative ways…

Restaurants and bars are sharing cocktail recipes as acts of solidarity to get through the crisis. Some are holding virtual tastings. We’re having virtual happy hours out of our homes.

Individuals are also reaching out to their favorite wineries and joining wine clubs in droves.

That’s especially significant given that most tasting rooms are closed. Cancellations of wine tours continue to grow with an uncertain future. The looming collapse of the summer tourist season weighs heavily on countless wineries.

Napa Valley visitor traffic brings $2.23 billion to the economy, according to the 2018 Economic Impact Report.

Luckily, e-commerce sales are surging with direct-to-consumer purchases, as SeriouslySmoked.com discovered too. Early figures show that online traffic has exceeded pre-pandemic volumes in some cases.

So there is hope that the industry will recover. But then what will happen?

Lingering Questions

The fact remains that the road ahead is uncertain, but likely has lots of twists and turns along its path. The questions that the industry and consumers ponder loom large.

Will wineries, breweries, and distilleries recover?

Will restaurants and bars open their doors again?

What is the future of online sales and its impact on brick-and-mortar stores?

One thing is clear from the data collected by SeriouslySmoked.com. Everyone is living in the moment. It’s hard to plan because the situation literally changes every day.

There are also some good takeaway messages from the responses of consumers and the industry.

We are supporting each other in a myriad of ways. The prospect of our favorite watering hole closing or hole-in-the-wall restaurant forever has given us pause.

Sure, we’ve adapted. The industry will survive too. It just might look a bit different on the other side. In the meantime, enjoy that new tipple that you’ve discovered. And support your local businesses.

Saline Restaurant shares Cocktail Recipes

As happy hour has been moved from your favorite bar to your favorite couch, Saline Restaurant at Hotel Joaquin is giving you the recipes to three of their favorite spritz’s that will take your taste buds on a mini vacation from the comfort of your home to the coast of Laguna Beach. Step outside of your normal drink rotation and mix things up with the 985, The Master or their signature welcome cocktail, the Auric Spritz, all three will definitely impress your virtual happy hour friends. The light and fresh fruit flavors of these summer inspired drinks are perfect to enjoy with lunch or dinner, from Magdalena Rum to Nardini Mandorola Grappa and of course a lot of Prosecco, take your pick and have fun!

985
Combine and-muddle give a quick shake, fine strain:
1oz St. Germain
.75oz Nardini Mandorola Grappa
.25oz Simple Syrup
.5oz Lemon Juice
1 Hulled Strawberry

Then top with 3oz Prosecco

GARNISH: Strawberry slices, lemon wheel, tarragon

The Master
Combine:
1.5 Cocchi Americano
.25oz Le Canne Bleu Rhum
.5oz Small Hands Passion Fruit Syrup
.25oz Lemon Juice
3 Dashes of Angostura Bitters

Give a quick Whip with your ice and dump in your glass. Then top with:
1.5oz Sparkling wine

GARNISH: Edible flowers, lemon wheel

The Auric Spritz
Muddle 3-5 sprigs of mint & combine in a mixing glass with:
1oz. Aperol
.5oz Dolin Blanc Vermouth
.5oz Magdalena Rum,
.25oz Simple Syrup
.5oz Lemon Juice

Shake and Fine strain into a large wine glass

Add ice and top with prosecco

GARNISH: orange wheels, Mint sprig

Hotel Joaquin, Saline Restaurant, Cocktails, Vaughn Lowery, 360 Magazine,

Bud Light x Super Bowl x Post Malone

BUD LIGHT CALLS ON FANS TO HELP CHOOSE THE SUPER BOWL COMMERCIAL FEATURING POST MALONE

Bud Light Goes Inside the Brain of its #1 Fan, Post Malone, as he Stars In Two New Commercials for Bud Light and the Newly-Launched Bud Light Seltzer

NEW YORK, Jan. 29, 2020 — Today, Bud Light unveiled“#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up their biggest marketing moment of the year to the fans. Bud Light made two funny ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.

Starting this morning through Thursday, January 30, fans can visit Bud Light social channels to watch both commercials and share their input to help Bud Light make the decision on which advertisement to feature during Super Bowl LIV. Fans will need to tune in to the big game to learn which one Bud Light decided on.

“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”

Both advertisements take you into the brain of musician and Bud Light enthusiast, Post Malone. “#PostyStore” shows Post inside a convenience as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both – who doesn’t love a happy ending? The second spot,“#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval.

“We are so fortunate to have two great Super Bowl spots this year, but only have room for one. We love this year’s Super Bowl campaign because not only does it feature our brand’s biggest fan, Post Malone, but we’re also giving people a chance to help us choose which spot to air,” said Andy Goeler, VP of Marketing for Bud Light. “Bud Light Seltzer offers another easy-drinking option that aligns with what our fans know, love and expect from Bud Light. We’re thrilled with the consumer response on the product so far and are excited to bring it to the Super Bowl stage with Post. The situation that plays out in Post’s head is one that many consumers might have too, but don’t worry, just like Post, you can get both Bud Light and Bud Light Seltzer too.”

“#PostyStore” and “#PostyBar”continues the campaign behind the Bud Light Seltzer narrative, previously introduced in the recent commercial “The Message” which ran during the NFL Playoffs, leaning into consumer’s questions of what is a hard seltzer and the difference between Bud Light and Bud Light Seltzer.

Bud Light Seltzer offers an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook, on Twitter at @BudLight and on Instagram at @BudLight

Cran-Ber-Rita, Anheuser-Busch, RITAS, 360 MAGAZINE

CRAN-BER-RITA IS BACK

After a Three Year Hiatus, RITAS is Putting its #1 Most Requested Flavor on Social Media Back on Shelf 

The fans requested, and RITAS answered. That’s right: Cran-Ber-Rita has returned, just in time to liven up any and all upcoming fall and winter plans.

Pumpkin spice and apple cider are great and everything, but those flavors can’t party quite like Cran-Ber-Rita. Indulge with a can of cran and witness your basic fall plans become anything but boring. Apple picking, visits to the pumpkin patch, even turkey dinner can be paired with limited edition Cran-Ber-Rita for a cornucopia of flavor. Go grab some cran and #NeverApologize for adding flair to your Thanksgiving table.

“It’s time that Cran-Ber-Rita has a proper comeback under our new RITAS brand,” said Chelsea Phillips, Vice President of Beyond Beer Brands at Anheuser-Busch. “We know our fans have been waiting for this moment and there’s no better way to be unapologetically you this season than with a can of cran!”

Packed with a sweet and tart flavor, the 8 FL OZ. can has an ABV of 8% and is also available in the12oz bottle variety pack and 25oz cans. Cran-Ber-Rita is available in select retailers nationwide for a limited-time only. You’ll want to grab one quick before they’re gone.

For more information on Cran-Ber-Rita, visit www.theritas.com or follow the conversation on social @TheRITAS.

ABOUT RITAS

As part of the continued innovation from world-class brewmasters from the legacy of America’s most-popular beers, Anheuser-Busch launched RITAS, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. RITAS is the first brand in the Anheuser-Busch InBev portfolio to champion women and in 2019 launched their #NeverApologize campaign to champion women for loving who they are and loving what they drink.

For more information on RITAS, visit www.theritas.com, and join the squad by following RITAS on Facebook, @TheRITAS on Twitter, @RITAS on Instagram and #HAVEARITA.

ABOUT ANHEUSER-BUSCH

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.

From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram