Posts tagged with "drinking"

Bottled Beer illustration done by Mina Tocalini of 360 MAGAZINE.

Natty Light – Dorm from Home

As universities across the country announce campus closures to enact social distancing, droves of 21+ college students are facing a harsh reality; the semester they dreamed of won’t be happening. Natural Light knows how crushing this is for our fans, so we’re stepping in to help preserve some of the freedoms of on-campus living. The Dorm From Home initiative awards one lucky 21+ student with a “Nattified” mobile dorm unit. The dorm comes equipped with all the college staples and a space to call their own while they sit out another semester.

21+ college students across America will face hundreds of hours of digital lectures and exams this semester without a sanctuary to relax and step away from their studies. With the college experience hanging in the balance, Natty Light created a solution that delivers the independence of the college experience without ever leaving home.

The Dorm From Home mobile unit will be parked right in your backyard or driveway and comes

equipped with all the college classics:

  • Flat screen TV
  • Heat/AC/Electric
  • Mini fridge
  • Lax volume policies
  • Gaming system
  • Other people optional
  • Chill vibes included
  • A semester’s worth of Natty Light beer
  • money to enjoy responsibly*

“Having to miss a semester on-campus is a devastating feeling for our fans,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “We could never replace the full experience, but Dorm From Home will give a piece of the college lifestyle back to one lucky fan and more importantly, it’s a reminder to the full Natty community that the college experience is worth celebrating, no matter where you are.”

For the chance to win, fans 21+ can post a photo on social with #DormFromHome and #contest to make the case why they deserve their own space this semester to dorm from home. Natty will select a winner based on the most creative and convincing argument that reflects the Natty Light personality and values.

The winner will receive their decked out mobile home to their doorstep at the start of the fall semester and will be theirs to keep.

No Purchase Necessary. Open to US residents who are 21+ and who are currently enrolled in an accredited college or university in the US or who were enrolled in an accredited college or university in the US within two (2) years prior to the time of entry. Ends 8/18/20. See Official Rules at naturallight.com/dorm-from-home for prize & details. Msg & data rates may apply. Void where prohibited. *Cash equivalent of 2 cases a month for 3 months

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of select grains producing a clean flavor, light body and satisfying refreshment.

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. 

Follow Natural Light: Facebook | Instagram | Twitter

Follow Anheuser-Busch: Facebook | Instagram | Twitter

Illustration, drinking, 360 MAGAZINE

Coronavirus and Alcohol: What Are People Drinking During the Outbreak?

Crazy times. Surreal. Uncertainty. These are some ways we describe the Coronavirus outbreak and the consequences. But what about…

What we’re drinking and how that has changed.

According to Seriouslysmoked.com, a cooking and BBQ website compiled more than 200,000 tweets from the last 30 days and analyzed their contents using keywords, phrases, and hashtags.

Their findings will surprise you.

Surge in Sales

Perhaps the scars of Prohibition still run deep. An overriding theme in the collected data was panic buying and stockpiling. The figures tell a dramatic story.

Alcohol sales ending the week of March 21 surged 55 percent.

Teasing those numbers reveals some shocking but not altogether unpredictable trends that SeriouslySmoked.com noted.

The volume of 1.75 liter-sized bottles sold increased dramatically.

Cheaper and more affordable brands saw significant upticks.

Half-bottles and luxury brands, not so much.

The latter makes sense given the uncertain economic situation. Many who didn’t have a liquor budget are probably reconsidering it now.

However, it’s essential to put these data in perspective. Many restaurants aren’t open for dine-in customers. The wine you’d enjoy with your steak entree, you’re now consuming at home. That’s evident when you look at the meteoric rise of online sales.

Wine.com, for example, saw a 200 percent increase during this same time.

What Else Are People Buying—or Not Buying?

SeriouslySmoked.com uncovered some other trends that the industry statistics support. Unlike in Europe, Americans reserve their sparklers for celebrations. The pandemic has hit that continent hard too. 

Consequently, Champagne says have taken a nosedive.

However, it’s probably not too much of a stretch to guess that Champagne will recover just fine when we all start painting the town red when all of this is behind us.

Interestingly, alcohol products that have seen slow declines are now enjoying something of a comeback, such as port and other fortified spirits.

Tequila and gin have also seen sales spikes, but that’s not all. Canned and packaged beverages are enjoying a similar surge.

Canned wine, for example, wasn’t a serious thing in the beginning. Now, with the outbreak, think again. The situation is fueling sales that rival its rise in popularity over recent years.

Boxed wine?

Yup. And probably for many of the same reasons of economy and getting more for your buck.

What else has changed?

The Industry Reinvents Itself

The unprecedented events have spurred many forces in the industry to reinvent themselves in innovative ways…

Restaurants and bars are sharing cocktail recipes as acts of solidarity to get through the crisis. Some are holding virtual tastings. We’re having virtual happy hours out of our homes.

Individuals are also reaching out to their favorite wineries and joining wine clubs in droves.

That’s especially significant given that most tasting rooms are closed. Cancellations of wine tours continue to grow with an uncertain future. The looming collapse of the summer tourist season weighs heavily on countless wineries.

Napa Valley visitor traffic brings $2.23 billion to the economy, according to the 2018 Economic Impact Report.

Luckily, e-commerce sales are surging with direct-to-consumer purchases, as SeriouslySmoked.com discovered too. Early figures show that online traffic has exceeded pre-pandemic volumes in some cases.

So there is hope that the industry will recover. But then what will happen?

Lingering Questions

The fact remains that the road ahead is uncertain, but likely has lots of twists and turns along its path. The questions that the industry and consumers ponder loom large.

Will wineries, breweries, and distilleries recover?

Will restaurants and bars open their doors again?

What is the future of online sales and its impact on brick-and-mortar stores?

One thing is clear from the data collected by SeriouslySmoked.com. Everyone is living in the moment. It’s hard to plan because the situation literally changes every day.

There are also some good takeaway messages from the responses of consumers and the industry.

We are supporting each other in a myriad of ways. The prospect of our favorite watering hole closing or hole-in-the-wall restaurant forever has given us pause.

Sure, we’ve adapted. The industry will survive too. It just might look a bit different on the other side. In the meantime, enjoy that new tipple that you’ve discovered. And support your local businesses.

Saline Restaurant shares Cocktail Recipes

As happy hour has been moved from your favorite bar to your favorite couch, Saline Restaurant at Hotel Joaquin is giving you the recipes to three of their favorite spritz’s that will take your taste buds on a mini vacation from the comfort of your home to the coast of Laguna Beach. Step outside of your normal drink rotation and mix things up with the 985, The Master or their signature welcome cocktail, the Auric Spritz, all three will definitely impress your virtual happy hour friends. The light and fresh fruit flavors of these summer inspired drinks are perfect to enjoy with lunch or dinner, from Magdalena Rum to Nardini Mandorola Grappa and of course a lot of Prosecco, take your pick and have fun!

985
Combine and-muddle give a quick shake, fine strain:
1oz St. Germain
.75oz Nardini Mandorola Grappa
.25oz Simple Syrup
.5oz Lemon Juice
1 Hulled Strawberry

Then top with 3oz Prosecco

GARNISH: Strawberry slices, lemon wheel, tarragon

The Master
Combine:
1.5 Cocchi Americano
.25oz Le Canne Bleu Rhum
.5oz Small Hands Passion Fruit Syrup
.25oz Lemon Juice
3 Dashes of Angostura Bitters

Give a quick Whip with your ice and dump in your glass. Then top with:
1.5oz Sparkling wine

GARNISH: Edible flowers, lemon wheel

The Auric Spritz
Muddle 3-5 sprigs of mint & combine in a mixing glass with:
1oz. Aperol
.5oz Dolin Blanc Vermouth
.5oz Magdalena Rum,
.25oz Simple Syrup
.5oz Lemon Juice

Shake and Fine strain into a large wine glass

Add ice and top with prosecco

GARNISH: orange wheels, Mint sprig

Hotel Joaquin, Saline Restaurant, Cocktails, Vaughn Lowery, 360 Magazine,

Bud Light x Super Bowl x Post Malone

BUD LIGHT CALLS ON FANS TO HELP CHOOSE THE SUPER BOWL COMMERCIAL FEATURING POST MALONE

Bud Light Goes Inside the Brain of its #1 Fan, Post Malone, as he Stars In Two New Commercials for Bud Light and the Newly-Launched Bud Light Seltzer

NEW YORK, Jan. 29, 2020 — Today, Bud Light unveiled“#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up their biggest marketing moment of the year to the fans. Bud Light made two funny ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.

Starting this morning through Thursday, January 30, fans can visit Bud Light social channels to watch both commercials and share their input to help Bud Light make the decision on which advertisement to feature during Super Bowl LIV. Fans will need to tune in to the big game to learn which one Bud Light decided on.

“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”

Both advertisements take you into the brain of musician and Bud Light enthusiast, Post Malone. “#PostyStore” shows Post inside a convenience as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both – who doesn’t love a happy ending? The second spot,“#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval.

“We are so fortunate to have two great Super Bowl spots this year, but only have room for one. We love this year’s Super Bowl campaign because not only does it feature our brand’s biggest fan, Post Malone, but we’re also giving people a chance to help us choose which spot to air,” said Andy Goeler, VP of Marketing for Bud Light. “Bud Light Seltzer offers another easy-drinking option that aligns with what our fans know, love and expect from Bud Light. We’re thrilled with the consumer response on the product so far and are excited to bring it to the Super Bowl stage with Post. The situation that plays out in Post’s head is one that many consumers might have too, but don’t worry, just like Post, you can get both Bud Light and Bud Light Seltzer too.”

“#PostyStore” and “#PostyBar”continues the campaign behind the Bud Light Seltzer narrative, previously introduced in the recent commercial “The Message” which ran during the NFL Playoffs, leaning into consumer’s questions of what is a hard seltzer and the difference between Bud Light and Bud Light Seltzer.

Bud Light Seltzer offers an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook, on Twitter at @BudLight and on Instagram at @BudLight

Cran-Ber-Rita, Anheuser-Busch, RITAS, 360 MAGAZINE

CRAN-BER-RITA IS BACK

After a Three Year Hiatus, RITAS is Putting its #1 Most Requested Flavor on Social Media Back on Shelf 

The fans requested, and RITAS answered. That’s right: Cran-Ber-Rita has returned, just in time to liven up any and all upcoming fall and winter plans.

Pumpkin spice and apple cider are great and everything, but those flavors can’t party quite like Cran-Ber-Rita. Indulge with a can of cran and witness your basic fall plans become anything but boring. Apple picking, visits to the pumpkin patch, even turkey dinner can be paired with limited edition Cran-Ber-Rita for a cornucopia of flavor. Go grab some cran and #NeverApologize for adding flair to your Thanksgiving table.

“It’s time that Cran-Ber-Rita has a proper comeback under our new RITAS brand,” said Chelsea Phillips, Vice President of Beyond Beer Brands at Anheuser-Busch. “We know our fans have been waiting for this moment and there’s no better way to be unapologetically you this season than with a can of cran!”

Packed with a sweet and tart flavor, the 8 FL OZ. can has an ABV of 8% and is also available in the12oz bottle variety pack and 25oz cans. Cran-Ber-Rita is available in select retailers nationwide for a limited-time only. You’ll want to grab one quick before they’re gone.

For more information on Cran-Ber-Rita, visit www.theritas.com or follow the conversation on social @TheRITAS.

ABOUT RITAS

As part of the continued innovation from world-class brewmasters from the legacy of America’s most-popular beers, Anheuser-Busch launched RITAS, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. RITAS is the first brand in the Anheuser-Busch InBev portfolio to champion women and in 2019 launched their #NeverApologize campaign to champion women for loving who they are and loving what they drink.

For more information on RITAS, visit www.theritas.com, and join the squad by following RITAS on Facebook, @TheRITAS on Twitter, @RITAS on Instagram and #HAVEARITA.

ABOUT ANHEUSER-BUSCH

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.

From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram

NEW Mini Sparkling Rosé and Prosecco Superiore

Santa Margherita Sparkling Rosé (375ML half-bottle)

A pink hue introduces a subtle succession of floral fragrances lifted by white fruits and delicate hints of red berry fruits, while offering a versatile drinking experience. (MSRP: $17.99 // Buy here.

Santa Margherita Prosecco Superiore DOCG (375ML half-bottle)

A sparkling wine with a clean, pleasantly fruity bouquet, reminiscent of rennet apples and peach blossom. Its flavor is rounded and well-balanced. (MSRP: $14.99 // Buy here.

Adam Sbragia Launches Home Field Red Blend

Fourth Generation Sonoma Winemaker Adam Sbragia Launches Home Field Red Blend

Sbragia Family Vineyards winemaker Adam Sbragia continues his family’s legacy in Dry Creek Valley, launching his own brand, Home Field Red Blend.  Produced from the 2016 vintage, the debut wine is crafted from five grape varieties grown in six different vineyards: Gino’s Estate Zinfandel, La Promessa Estate Zinfandel, Teldeschi Petite Sirah, Forchini Carignane, Andolsen Cabernet and Home Ranch Estate Merlot.

“Born and raised in Dry Creek Valley, I’ve explored every vineyard in every corner of my Home Field to create a modern wine that expresses purity of fruit and my family’s long winemaking history,” remarks Adam.

“I want to extend the winemaking tradition that my great-grandfather started when he came to Dry Creek Valley from Italy in 1904.  Being a 4th generation winemaker, I grew up in the vineyards, riding a tractor with my grandfather Gino and pruning and tasting grapes with my father, Ed Sbragia,” comments Adam.  “I’ve been making wine side by side with my dad for a dozen years.  It’s exciting to take what I’ve learned and make a wine that’s all my own.”

Home Field 2016 Red Blend

Dry Creek Valley | Sonoma County

Inaugural Vintage

The texture of wine, its infinite range of aromas and flavors is all tangled up with soil and climate and history and culture, a spectacular mash-up of people and place, wit and wisdom and everyday life.

Wit | 51% Zinfandel, 8% Carignane, 4% Petite Sirah

Wisdom | 25% Cabernet Sauvignon, 12% Merlot

Wine | 100% Delicious!

$25/bottle suggested retail price

Available to taste and purchase in both the Sbragia Family Vineyards Tasting Room in Geyserville and Sonoma.

To watch Adam Sbragia’s Home Field Red video visit http://vimeo.com/329161067

Video Credit: Erin Malone at Lightspeed Films 

About

The Sbragia family has been farming and making wine in DCV for over 100 years.  Adam’s great-grandfather came from Tuscany in 1904 and worked in local wineries.  Adam’s grandfather, Gino, acquired his own vineyards near Healdsburg, growing Zinfandel for sale and home winemaking.  In 2006, after 32 years as winemaster at Beringer Vineyards, Adam’s father, Ed Sbragia, opened the doors to Sbragia Family Vineyards at the northern end of Dry Creek Valley.  In addition to launching Home Field Red Blend, Adam continues his position as Sbragia Family Vineyards winemaker.  For more information, visit www.homefieldred.com and www.sbragia.com.

Wine Spectator Announces Winners of 2019 Restaurant Awards

—Dining Destinations Around the World Recognized for their Dedication to Wine

Finding a place to drink great wine around the globe has never been so easy. Wine Spectator has uncorked the winners of the 2019 Restaurant Awardswhich honors the world’s best restaurants for wine. This year, the Restaurant Awards program honors 3,800 dining destinations from all 50 states in the U.S. and 79 countries internationally.

Launched in 1981, the Restaurant Awards are judged on three levels: the Award of Excellence, the Best of Award of Excellence and the Grand Award, with 2,447; 1,244; and 100 winners this year in each respective category. Eight of the Grand Award winners—Alfredo Di Roma Mexico in Mexico City, Fiola in Washington, D.C., Griggeler Stuba in Lech am Arlberg in Austria, Mastro’s Steakhouse at the Post Oak Hotel in Houston; Pappas Bros. Steakhouse in Downtown Houston; The Pool in New York City, Ristorante Cracco in Milan and Vantre in Paris—are first timers.

“We’re pleased to shine a spotlight on the destinations around the world that show devotion to their wine program, while also creating a comprehensive global dining guide for our readers to enjoy,” said Marvin R. Shanken, Editor and Publisher, Wine Spectator. “Both novice wine lovers and seasoned sommeliers alike actively seek and frequent restaurants with exciting, well-curated wine lists. Bravo to all the 2019 recipients—we raise a glass to you.”

All winners are profiled at Restaurants.WineSpectator.com and in the Restaurant Awards app. The app, available free on the App store, allows iPhone and iPad users to find nearby award-winning restaurants, with maps, plus helpful information about cuisine, wine and pricing.

The Award of Excellence recognizes restaurants whose wine lists feature a well-chosen assortment of quality producers. Best of Award of Excellence recipients offer more extensive selections with significant vintage depth and excellent breadth across multiple regions.

The Grand Award is the program’s highest honor. This elite group comprises the world’s best wine programs, which deliver serious breadth of top producers, outstanding depth in mature vantages, excellent harmony with the menu and superior presentation. Wine Spectator carefully assesses each Grand Award candidate, including rigorous independent, on-site inspections of the wine program, cellar, service, ambiance and cuisine of the restaurant.

The full list of award winners is available in print in Wine Spectator’s August issue, on newsstands July 16.
Follow the Restaurant Awards on Twitter and Instagram, with hashtag #WSRestaurantAward.

About Wine Spectator

Wine Spectator is the world’s leading authority on wine. Anchored by Wine Spectator magazine, a print publication that reaches around 3 million readers worldwide, the brand also encompasses the Web’s most comprehensive wine site (WineSpectator.com), mobile platforms and a series of signature events. Wine Spectator examines the world of wine from the vineyard to the table, exploring wine’s role in contemporary culture and delivering expert reviews of more than 15,000 wines each year. Parent company M. Shanken Communications, Inc., also publishes Cigar AficionadoWhisky Advocate, Market WatchShanken News Daily and Shanken’s Impact Newsletter.

The Martini & Rossi Riserva Speciale Range

AN UNRESERVED STORY OF BITTER & BOTANICALS

The year was 1863 when Alessandro Martini and Luigi Rossi created their first Martini vermouth and began a lifelong quest to place their stamp on Italian culture. Their infamous partnership created the iconic brand that is MARTINI & ROSSI — a household name synonymous with bold heritage, impeccable craftsmanship and unreserved style. Its latest triumph, the Riserva Speciale Range, represents the height of Italian Aperitivi and the art of balance.

Today, the 8th generation MARTINI & ROSSI Master Artisans Giuseppe “Beppe” Musso and Ivano Tonuttiare following in the foot steps of the brand’s founders as dedicated and passionate craftsmen who guard and preserve its quality and integrity. They are two of only four people worldwide to know Luigi Rossi’s original recipes.

Over a century in the making, the Riserva Speciale Rangeis the first permanent line of expressions within MARTINI & ROSSI to be launched in 25 years. Comprised of two iconic Vermouths di Torino—Rubino and Ambrato— along with an incomparable Bitter Liqueur,the entire process of creating one bottle in the MARTINI & ROSSI Riserva Speciale Range takes over one year. The collection is a homage to the brand’s origins, a celebration of the region’s bounty and the ultimate distillation of the MARTINI & ROSSI legacy of innovation and boldness.,representing a new generation of signature aperitifs that will become the tradition of tomorrow.

A protected name of origin, Vermouth di Torino can only be assigned to expertly crafted vermouths that use 100% Italian wines and Artemisia herbs sourced from the Piedmonte region. The MARTINI & ROSSI Ambrato and Rubino Riserva Speciale Vermouths di Torino acknowledge and pay tributeto this guarded name of origin by employing the same time-honored craft that has been passed down from generation to generation. Born and madein Pessione, these acclaimed products are the most authentic expression of the ingredients and style of the region, honoring over a century of winemaking prowess.

Setting the standard for what a Vermouth di Torino represents, MARTINI &ROSSI Master Artisans Beppe Musso and Ivano Tonutti use the same established production practices developed by the first Master Artisans centuries ago, paying homage to their rich roots and heritage. By law, at least one Artemesia herb must be included in a Vermouth di Torino, but to give them true Italian heart and to create a more complex, complete, and rounded sensation, the Masters chose to use three types of local Artemisia.

All grown in nearby fields in Piedmonte, Artemisia Absinthium, commonly known as Wormwood, brings a strongly bitter-herbal character, Artemisia Pontica adds a touch of anise, and Artemisia Vulgaris provides a floral note.

The terroir of the fragrant pastures is essential to the exceptional quality ofthe botanicals used in both the Ambrato Vermouth di Torino and Rubino Vermouth di Torino. The inclusion of all three types brings a new dimensionto the classic taste of Vermouth.

Ambrato Vermouth di Torino

For the Ambrato Vermouth di Torino, Artemisia is blended with other carefully sourced exotic and local herbs and spices including RomanChamomile, Yellow Cinchona bark and Chinese Rhubarb. The ItalianRoman Chamomile emphasizes the fresh floral notes of the artemisia, while the yellow Cinchona bark brings a fresh, mouthwateringly bitter character. The botanicals are added to a neutral grain spirit, steeped, then placed in rotary drums turning at a slow speed for a period of many weeks to create the extracts – liquid elixirs that will be added tothe final blend.

The botanical extracts for the Ambrato are rested for over two months in Piedmontese Tino casks, reminiscent of the process used in the very early days of the company. This complex practice softens the blend of botanicals, creating the desired balance needed in each.

After the botanical extracts are rested, they are then blended with100% Italian wines selected by Master Blender Beppe Musso. LocalMoscato d’Asti DOCG wines, along with crispy and fresh Italian wines, are used to create the distinctive amber Ambrato Vermouth di Torino, adding their soft honeyed and aromatic sweetness. Along with the local Artemesia, Roman Chamomile, Yellow Cinchona Bark andChinese Rhubarb, the end result is a lightly bitter profile that is her baland floral with just a touch of honey to finish.

Rubino Vermouth di Torino

Italian Holy Thistle and Red Sandalwood were specifically selected to imbue the Rubino Vermouth di Torino with their aromatic character and perfectly compliment the three types of ItalianArtemisia. Scarce and highly prized, the sustainably sourced RedSandalwood imparts a delicate spice and woody, bitter note. TheItalian Holy Thistle brings a cooling, energetic, and bitter taste to the mixture. Using the same production process as with Ambrato, each of the carefully selected botanicals are transformed into precious extracts then rested for over two months in order to create a perfectly balanced, harmonious blend of flavors.

Master Blender Beppe Musso carefully blends the botanic extracts with 100% Italian wines once their resting period has ended. The exquisite Riserva Speciale Rubino is brought to life with small amounts of the full-bodied Lang he DOC Nebbiolo wines. These parcels are known to be dark and fruity, characteristics which shine through in the final product. The wines are blended with the extracts of Artemesia, Italian Holy Thistle and Red Sandalwood resulting in a bright ruby red Vermouth di Torino. The delicate balance of botanicals and wine create a full-bodied, herbal and complex style ofVermouth di Torino with a lingering profile and just a touch of spice.

Bitter Liqueur

The crown jewel in the Riserva Speciale Range is undoubtedly the Bitter Liqueur. Inspired by founder Luigi Rossi’s original recipe from 1872, and usingonly 100% natural ingredients, the MARTINI & ROSSI Bitter has been remastered for today’s modern palate.

To compliment the prized Piedmontese Artemisia, Master Herbalist Ivano Tonutti carefully selected three exotic botanicals: Saffron, Angostura andColumba. The Angostura is a pleasing aromatic bitter that imparts a deep flavor which, along with the Artemisia, provides a solid foundation to theBitter Liqueur. Columba is a harmonious bitter that gives a substantial mouth-filling bitter taste while balancing the other botanicals. Finally, Saffron,the “golden spice,” gives the liquid a wonderful end note, intensifying the aromatic bitter qualities, bringing perfume and a lingering finish to the final product.

In total, over twenty different botanicals are used to encompass the complete range of bitter, each delivering an irreplaceable richness and complexity tothe taste profile through different dimensions of bitterness.

To better harmonize all the aromatic ingredients and add roundness to the bitter notes, the botanical extracts are mixed with sugar and a neutral grain spirit then rested in the same traditional Tino casks used for the MARTINI &ROSSI Riserva Speciale Vermouths di Torino. This resting period creates exceptional harmony and balance, integrating the layers of flavor together to create a complete sensation of bitterness. The final product is a one-of-a-kind, versatile liqueur that adds depth, complexity and balance to any cocktail

Master Herbalist Ivano Tonutti

Hailing from Piedmonte, Ivano Tonutti is the 8th Master Herbalist to follow in the foot steps of the legendary Luigi Rossi. The most complex and precious secret atMARTINI & ROSSI is how the taste, aroma and texture of the hand selected botanicals are captured, and for the last 25 years, Tonutti has been embracing this legacy.

Prior to joining the MARTINI & ROSSI family, Tonutti studied in nearby Turin as apharmacist before taking up his role as a Technical Director within the company.He served a lengthy apprenticeship learning the skills and artistry needed before his appointment of Master Herbalist, the most trusted and celebrated role atMARTINI & ROSSI.

A true expert in botanicals and extraction techniques, Tonutti has an intimate knowledge of and rapport with the over forty natural ingredients that are used inMARTINI & ROSSI recipes. Under his guidance, his team of virtuosos ensure every individual botanical meets each rigorous standard set down by the company even before the fundamental taste components are extracted. Hundreds of samples are tasted and rejected until each requirement is met ensuring complete consistency and balance across the Riserva Speciale Range.

MASTER BLENDER GIUSEPPE “BEPPE” MUSSO

Originally from a village just outside the MARTINI & ROSSI home of Pessione, Italy, Giuseppe Musso is the Master Blender for the iconic brand and best known as “Beppe.” He is one of the very few responsible for the century-old recipes atCasa Martini, working to preserve the taste, quality and style of the Riserva Speciale Vermouths di Torino and Bitter Liqueur.

A student of the world-renowned Scuola Enologica di Alba, once Musso completed his training he worked for 10 years as a winemaker producing celebrated wines such as Barolos, Barbarescos, Moscatos and Asti Spumantes. He was always, however, drawn to his native Piedmonte, and returned home to join the MARTINI & ROSSI team where he began working with the quality assurance group getting to know each expression intimately.

In 1993, he was then honored with the opportunity to join Luciano Boero, theMARTINI & ROSSI Master Blender of over thirty years and become part of his team of winemakers. After 18 years of training under his tutelage, Musso succeeded Boero’s tenure once he retired from the company. Now, Musso, with the assistance of his curated team of artisans, sources each wine and leads the delicate blending process of marrying them with the bespoke botanical extracts within the MARTINI & ROSSI portfolio of vermouths and bitter.

NORTH AMERICAN BRAND AMBASSADOR FABIO RAFFAELLI

For almost two decades, Fabio Raffaelli has developed and contributed to bar programs at some of the world’s finest dining institutions, and today, he holds the title of the first-ever MARTINI &ROSSI North American Brand Ambassador. In this role, Raffaelli champions the iconic brand’s acclaimed heritage-rich expressions, and most recently the newly debuted Riserva Speciale Range.

Raffaelli has cultivated a respected reputation thanks to a keen attention to detail, expert palate and high standard for exceptional service. Born in Italy, Raffaelli has bartended in some of the most prestigious bars and restaurants across Europe. He has collaborated with internationally respected chefs including Alain Ducasse, Ferran Adrià, and Gordon Ramsay, as well as the celebrated legendary bartender Salvatore Calabrese. Raffaelli gained a reputation for his service-driven style and impeccable elegance before moving to the U.S.

In 2009 Raffaelli crossed the Atlantic to New York City to bring his expertise in Italian cocktails, spirits and wine to the Michelin Starred Italian restaurant Del Posto. With an expertise and focus on highlighting the diversity and complexity of Italian spirits, Raffaelli completely redesigned the bar program once he arrived, which earned well-deserved praise and critical acclaim. Continuing his career in fine dining, Raffaelli worked with renowned chef Daniel Boulud at DANIEL on the UpperEast Side. During his tenure there, he engineered the restaurant’s show-stopping table-side cocktail service and curated a rotating seasonal menu of cocktails, each highlighting a different spirit, preparation and presentation.

Today, in his role as North American Brand Ambassador and as the face of the brand in NorthAmerica, Raffaelli utilizes his Italian spirits prowess and innate style to raise awareness and build loyalty for the MARTINI & ROSSI Riserva Speciale Range.

Mix Up These Delectable Cocktails For National Tequila Day

If there is ever a food holiday that needs to be celebrate and acknowledged as a national holiday, it is National Tequila Day on July 24. Whether you prefer the sweetness of the Añejo or the smoothness of the Blanco, we have got you covered with flavorful bevvies from margaritas to a spicy beso caliente! Have your own fiesta at home with these five recipes below!

Cardamom Margarita

INGREDIENTS

2oz of Cardamom-infused DeLeon Platinum tequila

1oz lime juice

.5oz Gum Syrup

PREPERATION

Infuse 10 grams of cardamom in a 750 ml bottle of DeLeon Platinum for 20-30 minutes.

Add ice, 1oz lime juice, 0.5oz gum syrup, and 2oz of cardamom-infused DeLeon Platinum in a shaker.

Strain & serve.

Garnish with a cardamom pod.

GLASSWARE

Margarita

GARNISH

Cardamom seeds

DeLeon Paloma 

INGREDIENTS

1.5 oz DeLeon Reposado tequila

1 oz grapefruit juice

.75 oz lime juice

.5 oz simple syrup

Pinch of Kosher salt

Club Soda

PREPARATION

Shake all ingredients with ice & strain over fresh ice into glass.

Top with Club Soda

GLASSWARE

Highball/Collins glass

GARNISH

Grapefruit wedge

Twisted Maria

INGREDIENTS

1.5oz DeLeon Platinum tequila

1oz Watermelon Juice

3 Cherry tomatoes on Vine

.5oz Lime Juice

1tsp Agave

PREPARATION

Mull 3 cherry tomatoes in a shaker

Blend 3-4 pieces of watermelon or 1oz of watermelon juice into a shaker

Add in remaining ingredients and pinch of salt

Shake, strain and pour over ice

GLASSWARE

Rocks Glass/Collins

GARNISH

Lime Wedge and Tomato

Raspberry Sour

 

INGREDIENTS

1.5oz DeLeon Añejo

.75oz Lemon

.5oz Simple syrup

4-5 muddied raspberries

PREPARATION

Muddle raspberries in a shaker, add remaining ingredients and strain over a coupe

GLASSWARE

Coupe

GARNISH

Raspberries on a cocktail pick

Beso Caliente

 INGREDIENTS

1.5oz DeLeon Reposado tequila

.75oz lemon juice

1 oz simple syrup

4-6 dashes Angostura bitters

PREPARATION

Shake first three ingredients with ice & strain into a small coupe glass

Float Angostura bitters

GLASSWARE

Either small coupe glass or rocks glass over ice