Sports Illustrated announced that it will be heading to Los Angeles for Big Game Weekend with The Party x Palm Tree Crew. ABG Entertainment and Talent Resources Sports will host Sports Illustrated The Party which kicks off at 9:00 PM PT on Saturday, February 12, 2022, at Century Park in Los Angeles, California. To purchase tickets and tables, click HERE, powered by SI Tix. Sports Illustrated’s The Party will bring together some of the top names in entertainment and sports at a premiere outdoor destination in Los Angeles. Guests can expect a night of unforgettable musical performances by Kygo, Jack Harlow, Frank Walker, David Solomon, and DJ Irie. “ABG Entertainment is thrilled to bring Sports Illustrated back to Big Game Weekend and to partner with Talent Resources Sports and Palm Tree Crew for an incredible celebration,” said Marc Rosen, President–ABG Entertainment at Authentic Brands Group, owner of the Sports Illustrated franchise. This will be an unforgettable experience for partygoers, and our most memorable Big Game event to date as we safely return to live events. Each year, we aim to make our Big Game event with Sports Illustrated bigger and better than ever,” said David Spencer, Founder and Co-CEO of Talent Resources Sports. We have carefully spent the last two years planning a safe, immersive, elite playground for partygoers with a curated mix of talent, brand partners, photo opportunities, and more that will be unlike anything LA has ever seen.” “I’m excited to be a part of this year’s Big Game Weekend in LA! This is a special weekend and Palm Tree Crew is honored to throw an event with Sports Illustrated,” said Kygo.
Proof of negative COVID-19 test results within 48 hours of the event or proof of full COVID-19 vaccination will be required to attend The Party. All vaccinated guests are encouraged to register for Clear’s free digital vaccine card (DVC), which provides proof of vaccination only via visual inspection on a mobile phone with no reporting. On-site COVID Rapid Testing and pre-event PCR COVID Convenience Testing will be offered as needed for The Party. Per Los Angeles County, everyone, regardless of vaccination status, is encouraged to wear a mask. Best practices for COVID-19 safety will be followed as recommended by LA County. In the event of cancellation, a full refund will be issued. PATRÓN Tequila, the world’s number one ultra-premium tequila, will be the official tequila partner for The Party offering specialty cocktails. Additionally, Col Bleu has partnered with The Party as the official vodka partner and Conor McGregor’s Proper No. Twelve Irish Whiskey as the official whiskey partner. JBL will serve as The Party’s audio partner for The Party. Additional partners include SI Sportsbook, Soultox, Kiswe, OneOf, and JCPenney with more to be announced.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential leader recognized for shaping modern culture and uniting athletes, teams, and fans worldwide. At the intersection of sports, lifestyle, and entertainment, Sports Illustrated is a 360-degree enterprise that delivers immersive content, innovative digital experiences, unforgettable events, and original products. Its award-winning media outlet brings powerful storytelling to life through probing profiles, up-to-date news, and game-day stats on its website, social media, and the monthly print magazine. The most trusted name in sports transcends media through SI Tix, a fan ticketing platform for sports and entertainment events, and SI Sportsbook, the most trusted platform in sports betting, which recently launched in Colorado with more states to follow. Sports Illustrated Studios translates the biggest and most compelling stories, characters, and moments in sports into long-form film, television, and audio content. The franchise brings its unique and authentic perspective to marquee events and captivating brand activations including The Sports Illustrated Awards, The Party, and Club SI.
