Posts tagged with "Cognac"

halloween image by Kaelen Felix for use by 360 Magazine

Halloween Party Guide

NEFT Vodka

Have you been waiting for something truly unique to enter the already crowded vodka market? Enter NEFT Vodka, an all-natural, ultra-premium spirit with a taste so pure and smooth we challenge you to put it up against any other brand whether neat or in your favorite cocktail. Distilled in Austria, NEFT is made from only two ingredients, 100 percent ancient rye grains and pure Austrian Alps spring water with no additives of any kind. This decidedly rare combination results in a flavorful vodka with hints of lemon, black pepper, and creamy vanilla for a slightly sweet finish. With holiday content in the works and Halloween coming soon, I thought this might be a great fit for a highlight!

Packaged in a one-of-a-kind unbreakable barrel that keeps the chilled vodka cold for up to six hours in any season, NEFT is the perfect addition to holiday celebrations and can be taken anywhere you plan to go. With Halloween season right around the corner, you can enjoy a spooky cocktail made with this NEFT Vodka recipe.

Flying Purple People Eater

1.75 oz NEFT vodka

0.75 oz white peach juice

0.25 oz lychee liqueur

2 dashes blue butterfly pea powder

Directions: Drizzle thin layer of orange oleo saccharum (or, orange cake frosting) around the inside of a martini glass. Stir all ingredients with ice and strain into glass. Garnish with a pellet of dry ice.

NEFT Vodka is $37 for a 750-mL barrel and available online.

neft vodka image for use by 360 magazine

D’USSÉ

Naturally confident and boldly outrageous, D’USSE is providing a cognac cocktail for Halloween. Whether you’re hosting a spooky Halloween bash or spending the night cozied up to the fire with festive treats, this is the ultimate cocktail to sip on.

D’USSE Cognac’s Friday the 13th cocktail filled with VSOP Cognac, Blood Orange Syrup and more. The VSOP is naturally aged for at least four and a half years, the bold and full-bodied blend of D’USSÉ VSOP Cognac is made from a selection of the finest eaux-de-vie, including some that were carefully matured in the cellars of the Château de Cognac. On the nose, it reveals a powerful bouquet, rich in woody notes layered with touches of cinnamon and floral notes. Distinctively and unexpectedly smooth, each taste reveals hints of spices and almonds with undertones of honey and dried fruits as the grand finale.

Friday The 13th

2 Parts D’usse VSOP Cognac

1 Part Fresh Lime Juice

1/2 Part Blood Orange Syrup

Top with Ginger Beer

Highball & Lemon Wedge

Add D’USSÉ, lime juice and blood orange syrup into a shaker with ice. Shake and strain into an ice-filled highball glass. Top with ginger beer.

dusse cognac image for use by 360 magazine

Santo Spirits

Halloween is right around the corner, and it would not be complete without spooky cocktails crafted with the best BOOze in town. Skip the tricks this year and treat yourself to Santo Spirits, premium tequilas made with 100% Blue Weber Agave.

Legendary Red Rocker, Sammy Hagar and culinary icon, Guy Fieri teamed up to bring to life a portfolio of authentic agave expressions with smooth and bold flavors that are sure to elevate you to a “higher spirit” this coming Halloween. Whether you are getting ready to go out and about or staying in to binge your favorite horror movies, these spooky drinks are easy to create and even easier to enjoy.

Bloody Citrus

  • TheBloody Citrus is the perfect cocktail to kick off mischief hour! Featuring the Santo Tequilla Blanco, it is a Santo Spirits fan favorite that will have you rolling over in your grave. Combining citrus fruit galore, this sweet cocktail is the trick to satisfy your sweet tooth this Halloween and is dressed up in spooky orange and blood-like red color.

2 oz. Santo Tequila Blanco

1/2 oz. PAMA Pomegranate Liqueur

1 oz. House-made fresh lemon sour

1 1/2 oz. Clementine and Peach flavored sparkling soda

1/2 oz. Blood orange soda

Directions: Combine all ingredients but the blood orange soda in a shaker. Shake and strain over a tall rocks glass filled with ice. Add floater of blood orange soda.

FEARFUL FIERI

  • TheFearful Fieri brings the heat by combining the unique favors of Guy Fieri’s Bourbon Brown Sugar BBQ Australian Aromatic Bitters and a Chipotle Chili Sugar Rim with Santo Mezquila. The liquid shines as its smokey notes blend with the sweetness of the brown sugar and spicy hint of chipotle that are sure to turn things up a notch this Halloween!

2 oz Santo Mezquila

1 oz Agave Nectar

1.5 oz Fresh Squeezed Lime Juice

0.5 oz Guy Fieri’s Bourbon Brown Sugar BBQ Australian Aromatic Bitters

Garnish: Chipotle Chili Sugar Rim

THE HAUNTED SPIRIT

  • The Haunted Spirit takes your taste buds to a new levelwith the unique combination of Santo Mezquila, Aperol and Yellow Chartreuse. This simple and spooky cocktail is perfect pairing for your scary movie marathon.

1 oz. Santo Mezquila

0.75 oz. Aperol

0.5 oz. Yellow Chartreuse

0.75 oz. Fresh Lime Juice

0.25 oz. Agave Nectar

santo spirits image for use by 360 magazine

Sparkling Iced Spiked

In case you needed more cocktails to try out, Sparkling Ice Spiked has released their limited-edition festive flavors that just hit the seltzer scene: Cranberry Orange, Apple Cider, Raspberry Truffle and Grapefruit Juniper.

In addition to these festive flavors, Spiked is hosting a sweepstakes, called Holiday Hero, which gives 21+ consumers in eligible states the chance to win $5,000 to help fund their upcoming celebrations in true hero fashion.

Juniper Gin & Tonic

8 oz. Sparkling Ice Spiked Ruby Fizz​

1 oz. Gin​

1 oz. Simple Syrup​

Grapefruit Slices​

Lime Slices​

Garnish: Grapefruit Wedge, Sage

Directions: ​Muddle fruit in a cocktail shaker. Add simple syrup and gin and shake with ice until chilled. Pour over ice in a tall glass. Fill with Sparkling Ice Spiked Grapefruit Juniper. Garnish with a grapefruit wedge and fresh sage.

Apple Cider Aperol Spritz

6 oz. Sparkling Ice Spiked Apple Cider​

1 oz. Aperol ​

Sliced Apple ​

Cinnamon Stick ​

Garnish: ​Thyme Sprig, Cinnamon & Sugar

Directions: Rim wine glass with water and dip into cinnamon sugar mix.  Fill wine glass with ice and add Aperol. Fill with Sparkling Ice Spiked Apple Cider. Stir with cinnamon stick and garnish with an apple slice and sprig of time.

Raspberry Truffle Floats

Sparkling Ice Spiked Raspberry Truffle​

1 Scoop Raspberry Sorbet

Garnish: ​Chocolate Shavings​

Directions: In a wine glass add one scoop of raspberry sorbet. Fill with Sparkling Ice Spiked Raspberry Truffle. Garnish with fresh raspberries and chocolate shavings.

INDOGGO® Gin

With its laid-back California style, INDOGGO® Gin is like no other in the world. It’s gluten-free, sugar-free, low-calories, and will leave you wanting more. Easy to mix, easy to drink, hard to forget. Iconic rapper Snoop Dogg created this remix on the traditional spirit, and these flavor-packed cocktails only require a few simple ingredients that you most likely have on hand and are perfect to sip on while watching classic Halloween films or to serve at your ghostly get togethers! Take a look at the below recipes and try them out for yourself at home.

WITCHES LEMONADE

The Witches Lemonade is a classic go-to cocktail for Halloween. This drink consists of the perfect combination of lemonade and INDOGGO® Gin for everyone to enjoy.

2 oz INDOGGO®

6 oz Fresh Lemonade

Ice cubes

Lemon slices for garnish

Directions: Combine INDOGGO® and lemonade to a glass and stir to combine. Top with ice and lemon slices.

GHOST COCKTAIL

The Ghost Cocktail is a vibrant mix of INDOGGO® Gin, coconut milk, and a squeeze of lemon for a fresh flavor. Take your Halloween festivities to the next level with this spooky Cocktail!

1.5 oz INDOGGO®

2 oz Coconut Milk

¾ oz Lemon Juice

¾ oz Vanilla Syrup

Optional: 3-4 drops of CBD Oil Tincture

Directions: In a cocktail Shaker add INDOGGO®, coconut milk, lemon juice and vanilla syrup. Add ice and shake. Strain into a coupe glass. Garnish with CBD leaf and oil (optional).

INDOGGO® Gin image for use by 360 magazine

Red Wine via 360 MAGAZINE

Vinexpo Paris

Wine Paris & Vinexpo Paris is returning to Paris Expo Porte de Versailles from 14 to 16 February 2022 for its third edition, marking the resumption of in-person events for the wine and spirits industry. By offering a comprehensive and inspiring range of products with a powerful international resonance, the Vinexposium group’s flagship event is reiterating its commitment to becoming THE global benchmark and a key date for trade members.

Wine Paris & Vinexpo Paris will be the first major international event of 2022 and it marks the resumption of full-scale tastings. Highly awaited by the global wine and spirits industry for the variety of products on show and its business meetings, the event is now focusing on promoting attendance by key buyers, including those from outside the EU who are showing a strong interest in the exhibition.

Over three days, more than 2,800 exhibitors will convene in Paris to showcase their latest vintage, their flagship products and rare bottlings, all of them delicious pours to be shared with connoisseurs from around the globe. The desire by French wine marketing boards to join forces by being stakeholders in the event is stronger than ever and the event will group together all of France’s wine regions, alongside an impressive line-up of international wine regions. In total, representatives from 23 countries will celebrate the reunion of the wine and spirits community in the heart of the French capital next February.

The event, which will cover four halls at the entrance to the Paris Expo Porte de Versailles exhibition centre (halls 3, 4, 5 and 6), will cater as much to the small winegrowers as to the major international brands. Household names such as François Lurton, Gérard Bertrand, E. Guigal, Maison M. Chapoutier, Domaine Paul Mas, Castel Frères, Maison Sichel, Bernard Magrez, Grands Chais de France and Gh Martel & Cie Champagne will be attending, alongside less prominent vineyards well worth discovering, such as the Aquitaine Independent Winegrowers and family-run properties like Vins Chevron Villette, Vignobles Vellas and Château Castigno, to name a few. Hall 5, set aside for international producers, will welcome wines of Luxembourg, Advantage Austria, Tenuta Lamborghini, Wines of Lebanon, Wines of Germany, Cesari, Carpineto, Consorzio Di Tutela Della Doc Prosecco, Consorzio Tutela del vino Conegliano Valdobbiadene Prosecco, Gaja, J. Garcia Carrion, Viniportugal Wines Of Portugal, Hammeken Cellars and Flechas De Los Andes, for example. 

Alongside wines in Hall 3, the Be Spirits by Vinexpo area and its huge Infinite bar will bring together spirits from all backgrounds, ranging from micro-distilleries through to well-known brands. Attendees will include the Armagnac marketing board BNIA, Calvados Château du Breuil, Cognac Lheraud, Distillerie Warenghem, Gin de Binche, Glasgow Whisky, La Martiniquaise, Japan Sake and Shochu Makers Association and Distilleria Bertagnolli

“Wine Paris & Vinexpo Paris is above all an event that brings people together and creates a sense of community. People welcome their clients there from a wide range of backgrounds to give international exposure to local, innovative products, from the little treasures to the prominent growths. Paris will host a celebration in 2022 and we are very much looking forward to being reunited with everyone once again”, stresses Rodolphe Lameyse, CEO of Vinexposium.

Usher illustration by Heather Skovlund for 360 Magazine

Rémy Martin × Usher

Rémy Martin and Usher team up to celebrate two cultures of excellence:

Music and Cognac

“Team Up For Excellence ‐ The Film” Imagined in collaboration with FRED & FARID New York Brings to Life the History of Harmony Between these Cultural Entities Through a Musical Journey

Rémy Martin announces a collaborative new campaign with multi‐Grammy award winning musical artist, Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. “Team Up For Excellence – The Film” highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since.

In the Film imagined in collaboration with FRED &FARID New York, Usher narrates a story spanning the decades from the 1920’s to present day, which pays tribute to the multi‐cultural connections, celebrated styles and rhythms of the past. From Blues to Hip‐Hop, Swing Dancing to Break‐Dancing; Usher and Rémy Martin 1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.

“Music doesn’t need Cognac to exist, and Cognac doesn’t need Music to exist,” states Usher, “but what is beautiful is that they were meant to meet and when they did, they created cultural harmony.”

Teaming up with Usher and Rémy Martin, are globally recognized creatives including Raphael Saadiq, world‐renowned musical composer; Marci Rodgers, Academy‐Award winning costume stylist; Aakomon Jones, award winning dance choreographer; and director of the production; Jake Nava.

“I was really inspired by creating the historical music scenes in a way that felt true to the spirit of that moment, but also relevant and eye‐catching to a young contemporary audience,” states Jake Nava, “This dual priority informed my direction of all the music, dance and Usher’s performance.”

The heart and soul of cultural movements throughout history paved the way for future artists to innovate, while paying homage to their roots and the musical styles that came before them. The same respect for heritage is honored by Rémy Martin and Cellar Master, Baptiste Loiseau, who has inherited the savoir‐faire of the House from previous generations of cellar masters. Through this transmission of knowledge, Rémy Martin®1738 Accord Royal continues to encompass the spirit of celebrating depth of character and the excitement of indulging in moments of collective success.

“Rémy Martin has been at the center of celebration for centuries, and the celebratory nature of Music is synonymous with our history of honoring communities and culture,” said Amaury Vinclet, Global Executive Director of Rémy Martin “Acknowledging this collective success has been at the heart of Rémy Martin since 1724.”

Historically, Rémy Martin and Usher teamed up during his 2010 “OMG” world tour, where the Cognac brand was the official sponsor of after parties across the United States, Canada and Europe. Additionally, Usher co‐hosted the launch dinner for Producer Series with Jermaine Dupri in 2018.

“Team Up For Excellence – The Film is a monumental artistic achievement stemming from our collaboration and long‐standing relationship with our trusted creative global agency, FRED & FARID,” said Philippe Farnier, Chief Executive Officer for The House of Rémy Martin. “We celebrate this performance between our brand, creative agency and artist Usher. At Rémy Martin, we team up with those sharing our same quest for excellence, rooted in our values of people, terroir and time.”

For almost 300 years, the story of Rémy Martin has been one of family, partners and collective success. Teamwork has always been at the heart of the brand, passing the spirit of collaboration on to younger generations. The desire to team up with others in a quest for excellence has been a part of the Rémy Martin ethos since 1724, with the constant dedication to creating premium Cognac. To continually go further and aspire to achieve more is a reflection of the Centaur, Rémy Martin’s brand figurehead for 150 years. Following the launch in the United States, the short film will be screened and showcased globally.

CREDITS:

Brand: Rémy Martin

Title of ad: Team Up For Excellence ‐ The Film

Agency: FRED & FARID New York

Music: Raphael Saadiq

Costume stylist: Marci Rodgers

Dance choreographer: Aakomon Jones

Director: Jake Nava

ABOUT RÉMY MARTIN

Since 1724, Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. A profound love of the land, a continuity of family ownership and   a passionate commitment to excellence has sustained Rémy Martin for nearly three centuries. As a result of its masterful production and generations of tradition in Cognac, Rémy Martin today produces Fine Champagne Cognacs, including Rémy Martin® XO, Rémy Martin® Tercet, Rémy Martin 1738 Accord Royal and Rémy Martin® V.S.O.P For additional information, visit the website.

ABOUT USHER

Challenging himself creatively, testing musical boundaries and being on the creative forefront of new and developing trends are characteristics that have defined Usher throughout his 20-year career. Usher has been ranked by the Recording Industry Assn. of America as one of the best‐selling artists in American music history, having sold over 65 million albums worldwide. He has won numerous awards including 8 Grammy Awards and was named the #1 Hot 100 artist of the 2000s decade. Usher has attained nine Hot 100 #1 hits and 18 Hot 100 top‐10 singles. His career in TV and Film includes 2 seasons as a coach on NBC’s The Voice as well as starring roles in films such as “Hands of Stone” and “Burden”. 2021 continues to be a busy year for Usher with an upcoming new album release and the launch of his much-anticipated Las Vegas residency at Caeser’s Palace. In the past year Usher’s two singles “Don’t Waste My Time” and “Bad Habit” both hit #1 on the Billboard R&B Charts. He also released “I Cry”, a powerful and emotional song about the social and racial injustices of our time. Usher is currently in the studio recording his 9th studio album which will be released late 2021.

ABOUT FRED & FARID New York

FRED & FARID is a purpose-driven company producing meaningful ideas, grounding brands into culture. Based in New York, Paris, FRED & FARID New York’s culture is a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy. The agency focuses on creative consulting, brand strategy, branding, content & social activation, and has produced 1800+ creative campaigns for 250+ brands in 33+ industries, winning 950+ awards and 25+ industry titles – including the AdAge Small Agency 2020 Gold Newcomer of the Year, and Best Integrated Campaign of the Year.

AMERICAN-DREAM®-39RK illustration by Heather Skovlund for 360 Magazine

AMERICAN DREAM 39RK

AMERICAN COACH DEBUTS AMERICAN DREAM 39RK

FLOORPLAN INCLUDES EXCLUSIVE KITCHEN ISLAND LAYOUT

REV Recreation Group (RRG), a subsidiary of REV Group, Inc., introduces the all-new 2021 American Dream 39RK model with an innovative floorplan at the FMCA’s 102nd International Convention in Perry, GA (March 10-13, 2021). The 39RK is a Class A Diesel motor coach by the ultra-luxury American Coach brand.

At 40’ 2”, the American Dream 39RK layout provides easy livability and ultimate comfort. Signature elements include a stylish, industry-leading kitchen island, an Adap-table Dinette, a full master suite, and a split lavatory with an enclosed watering room. In the kitchen, the new 39RK floorplan features one of the first stationary islands in a Class A. The fixed island provides more countertop workspace and additional storage, accommodates an induction cooktop, and includes a wine chiller.

“Whenever you’re entertaining, guests naturally gravitate to the kitchen and congregate around the island,” says Doug Miller, Product Manager for REV Recreation Group. “The 39RK floorplan delivers that ‘at-home’ experience with the kitchen island and a number of other residential amenities.”

The island is made possible by an exclusive Adap-table Dinette that can serve as a convenient workstation or breakfast bar for two. By swinging the table out vertically, it easily hosts a dinner party for four. Additional high-end appointments in the kitchen include quartz countertops, two wireless charging stations, an optional Fisher Paykel dishwasher, and hand-made cabinetry with full-extension drawers. The bathroom suite features quartz countertops with a tile backsplash and a beautifully tiled shower with a glass enclosure, skylight, and teak bench. The master suite appointments include a king-sized articulating bed that’s flanked by quartz-topped nightstands, two wireless charging stations, a chest of deep drawers that can accommodate a full wardrobe of clothes, a stackable washer and dryer, and a 43” LED TV.

The American Dream 39RK is built on American Coach’s exclusive and robust Liberty Bridge chassis, boasts a Cummins L9 450 horsepower engine, and has a steerable tag axle for sharp turning and extra carrying capacity.

American Dream offers owners a plethora of choices to customize their motor coach – four exterior paint designs (Falling Ash, Nighthawk, South Beach, and Stone Washed), three stylish and refined décor packages (Club Navy, Luxe Truffle, and Rockport Greige), and four hardwood options that range from classic and rich to contemporary and bright (Cognac, Majestic Chestnut, Sandbar Grey, and Edgecomb).

Celebrating its 30th anniversary, American Coach is the most luxurious brand from RRG. The American Coach line includes three richly appointed models – American Dream, American Tradition, and American Eagle.

For more information on the new American Dream 39RK model, visit their website.

JasonBently shot by MarkLeibowitz for 360 Magazine

The Backstory with Jason Bentley

The Backstory is brought to you by 101 Studios in partnership with Soho House and D’USSÉ Cognac.

Tune in to hear Episode 8 of The Backstory hosted by Jason Bentley, a special solo season finale episode featuring actor and 2021 Golden Globe nominee Jim Parsons (HOLLYWOOD, BOYS IN THE BAND). Watch episode clips HERE.

Bentley, former host of KCRW’s award-winning program Morning Becomes Eclectic, invites listeners to candid conversations between the innovators and creatives who shape our culture. The guests thinkers, artists and tastemakers from across the worlds of film, music, politics and beyond reveal what drives and inspires them through never-before-told stories about their personal histories and the projects that brought them professional acclaim. The Backstory’s first episode peaked at #25 on Apple Podcasts and was featured by Variety, The Hollywood Reporter, People, Good Morning America, E!, and more!

The Backstory is brought to you by 101 Studios in partnership with Soho House, with the support of D’USSÉ Cognac. Sullivan Doh, D’USSÉ’s global brand ambassador and premier mixologist, will create custom cocktails inspired by episodes from the podcast. Listeners can find the recipes included in the episode descriptions or can watch a step-by-step tutorial on D’USSÉ’s social channels.

Listen Here

Bastille Day Cocktail illustrated by Mina Tocalini for 360 MAGAZINE.

D’USSE Bastille Basil

As you may know, the bold, yet remarkably smooth character of D’USSE Cognac was conceived at the prestigious Château de Cognac – a 200-year-old venue and one of the oldest Cognac houses in France. Thus, making it an opportune time to explore an exclusive cocktail from the brand to celebrate Bastille Day! 

Ingredients

  • 1 1/2 Parts D’USSE
  • 1 1/2 Parts French Rosé Wine
  • 3/4 Part Fresh Lemon Juice
  • 1 Part Simple Syrup
  • 1 1/2 Part Sparkling Water

Garnish

  • ​4 Basil Leaves
  • 1 Lemon Wheel

Method

Add D’USSE, Rosé, lemon, simple syrup and basil leaves into a shaker with ice. Shake and strain into an ice filled glass. Top with sparkling water. Garnish with a lemon wheel and a sprig of fresh basil.

Follow D’USSE: Facebook | Instagram | Twitter

Ivory Rowen, 360 MAGAZINE, ILLUSTRATIONS, DRINKS, SPIRITS, COCKTAILS

Martell Vs. Single Distillery

About Martell VS Single Distillery

Martell VS Single Distillery combines spirits from a single distillation source in France’s Cognac region for a richer and more intense expression of the Martell distillation style. Martell is the only great cognac house to double distill exclusively clear wines, from which all sediments have been removed, in order to preserve the authentic fruity aromas of the grapes and reveal their incredible subtlety. These are hallmarks of the Martell style.

The Color: Rich, clear gold.
The Aroma: Intense aromas of plum, apricot, and candied lemon.
The Taste: The luscious fruity notes associated with Martell are taken to new heights with this supremely smooth blend.
MSRP: $26.99

Martell Cordon Bleu

About: The legendary cognac Martell Cordon Bleu in an international emblem of excellence. Ideal for special occasions, the taste of this French cognac is an explosion of spicy fruit notes and elegant richness.
The Color: Deep, golden copper.
The Aroma: Vibrant, rich and complex, with orchard fruit – candied plum and apple – harmonizing with roasted notes of mocha coffee, toasted almonds and vetiver.
The Taste: An exceptionally rounded, mellow sensation further enhanced by Borderies eaux-de-vie, which lend elegance and complexity. An impressively long finish characterized by notes of fruit and spices. Best enjoyed neat or with a splash of water.
MSRP: $129.99

Courvoisier x Def Jam Recordings

 Courvoisier®, the most awarded cognac house* and producer of the finest cognac for nearly 200 years, is proud to announce a first-ever partnership with Def Jam Recordings, the iconic music label known for producing some of the best talent in Hip Hop throughout the last 35 years. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, that includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists.

Courvoisier® Cognac has announced its a first-ever partnership with Def Jam Recordings. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, which includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists. Artists in the series include Valee, Arlissa, Amir Obè and Bobby Sessions.

“We’re excited to partner with an iconic brand like Def Jam to recognize a new generation of artists,” said Stephanie Kang, Marketing Director at Courvoisier. “Like Def Jam Recordings, Courvoisier has a history rooted in a strong entrepreneurial spirit. We were founded on the principle that Courvoisier is a community, not a company. Through collaboration with talented artisans in our hometown of Jarnac, France, we’ve delivered a cognac of superior quality for generations.”

Courvoisier’s “Honor Your Code” platform celebrates the influences, life lessons, convictions, and ideas that guide life’s choices and inspires others to share their success with those who matter most. The partnership with Def Jam will span multiple touchpoints, including high profile events with Def Jam artistssocial and digital media content, advertising and intimate brand activations. The emerging talent highlighted through the concert series includes Valee, Bobby Sessions, Arlissa and Amir Obè. They will tour cities around the United States such as New York, Chicago, Los Angeles, Miami, Detroit, Atlanta and Washington D.C. throughout 2019.

“A major focus for Def Jam and our brand initiatives involves connecting to our audience in authentic ways.”

Courvoisier and Def Jam are two iconic brands that run deep within culture,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings. “We’re thrilled to partner with Courvoisier as we engage our audiences through exciting new platforms with incredible new artists.”

The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828.  Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, Sherry Cask Finish, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.

International Whisky Day

3 Countries, 3 Whiskies, 1 Day — International Whisk(e)y Day

Raise your favorite glass on March 27 and sip on some of the best whiskies from around world. Whether you’re a traditional Scotch whisky drinker or are looking to explore something new like premium whisky from India or France, understanding the history about the countries distilling the spirit makes it an even more fulfilling experience.

  • INDIA – Whiskies from India have been gaining popularity in the past few years and for good reason. With India having a predominantly warmer climate, the maturation process is much faster as compared to other countries like Scotland — some say 4x faster!
    • The Indian Whisky To Try: Rampur Indian Single Malt Whisky (SRP: $70) knows there’s much more to the equation than age when it comes to creating a memorable expression. Nestled at the foothills of the Himalayas in the Indian city of Rampur, the spirit has a distinctive flavor profile replete with vanilla, honey, spices, and dried fruits. The spice is balanced but still present and representative of a premium-quality single malt whisky; to be savored neat or on the rocks.
  • FRANCE – In the land of Cognac, whisky you ask? The French have actually been distilling whisky for centuries and consuming it too! French Whiskies are often characterized by notes replete of fruit-forward flavor.
    • The French Whisky To Try: Bastille 1789 (SRP: $39.99) – Bright orange and amber in color, Bastille has intriguing aromas of orange marmalade, dried apricot, spice cake, pineapple blossoms and suede with a vibrant, dry-yet-fruity medium-to-full body and a long accented finish. A remarkably fruity, exotic and enigmatic whisky that will make for a fabulous Old-Fashioned.
  • SCOTLAND – Not much needs to be said about Scotch whisky. As one of the most popular categories in the world, some scotches are flavored heavily by peat and smoke while others are light and fruity.
    • The Scotch Whisky To Try: The Famous Grouse (SRP: $29.99) is ranked number one by volume in Scotland for a reason. All at an affordable price, Famous Grouse offers candied fruits and buttery shortbread on the nose, with flavors of cinnamon and ginger, dried fruits and oak. Stir it in a Hot Toddy or enjoy it on the rocks, this whiskey will be your go-to after a long day, and a staple of bartenders around the world.

DEF JAM CELEBRATES THE HOLIDAYS WITH COURVOISIER & KLASSE14

Last night at the famed China Chalet in downtown New York City, Def Jam Recordings welcomed a packed house of VIP guests to celebrate the season at the annual Def Jam Holiday PartyDef Jam artists Jeezy, Valee, DaniLeigh, Bibi Bourelly, Arlissa, Bobby Sessions, TJ Porter, Fetty Luciano, Def Jam CEO Paul Rosenberg, NBA star Chris Bosh, The Breakfast Club’s DJ Envy and more sipped Courvoisier cocktails like the French 75” and were treated to VIP gifting by the luxury accessories brand Klasse14. Partygoers danced to the sounds of DJ Boof and DJ Cassidy until the morning hours.