Posts tagged with "Cognac"

Usher illustration by Heather Skovlund for 360 Magazine

Rémy Martin × Usher

Rémy Martin and Usher team up to celebrate two cultures of excellence:

Music and Cognac

“Team Up For Excellence ‐ The Film” Imagined in collaboration with FRED & FARID New York Brings to Life the History of Harmony Between these Cultural Entities Through a Musical Journey

Rémy Martin announces a collaborative new campaign with multi‐Grammy award winning musical artist, Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. “Team Up For Excellence – The Film” highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since.

In the Film imagined in collaboration with FRED &FARID New York, Usher narrates a story spanning the decades from the 1920’s to present day, which pays tribute to the multi‐cultural connections, celebrated styles and rhythms of the past. From Blues to Hip‐Hop, Swing Dancing to Break‐Dancing; Usher and Rémy Martin 1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.

“Music doesn’t need Cognac to exist, and Cognac doesn’t need Music to exist,” states Usher, “but what is beautiful is that they were meant to meet and when they did, they created cultural harmony.”

Teaming up with Usher and Rémy Martin, are globally recognized creatives including Raphael Saadiq, world‐renowned musical composer; Marci Rodgers, Academy‐Award winning costume stylist; Aakomon Jones, award winning dance choreographer; and director of the production; Jake Nava.

“I was really inspired by creating the historical music scenes in a way that felt true to the spirit of that moment, but also relevant and eye‐catching to a young contemporary audience,” states Jake Nava, “This dual priority informed my direction of all the music, dance and Usher’s performance.”

The heart and soul of cultural movements throughout history paved the way for future artists to innovate, while paying homage to their roots and the musical styles that came before them. The same respect for heritage is honored by Rémy Martin and Cellar Master, Baptiste Loiseau, who has inherited the savoir‐faire of the House from previous generations of cellar masters. Through this transmission of knowledge, Rémy Martin®1738 Accord Royal continues to encompass the spirit of celebrating depth of character and the excitement of indulging in moments of collective success.

“Rémy Martin has been at the center of celebration for centuries, and the celebratory nature of Music is synonymous with our history of honoring communities and culture,” said Amaury Vinclet, Global Executive Director of Rémy Martin “Acknowledging this collective success has been at the heart of Rémy Martin since 1724.”

Historically, Rémy Martin and Usher teamed up during his 2010 “OMG” world tour, where the Cognac brand was the official sponsor of after parties across the United States, Canada and Europe. Additionally, Usher co‐hosted the launch dinner for Producer Series with Jermaine Dupri in 2018.

“Team Up For Excellence – The Film is a monumental artistic achievement stemming from our collaboration and long‐standing relationship with our trusted creative global agency, FRED & FARID,” said Philippe Farnier, Chief Executive Officer for The House of Rémy Martin. “We celebrate this performance between our brand, creative agency and artist Usher. At Rémy Martin, we team up with those sharing our same quest for excellence, rooted in our values of people, terroir and time.”

For almost 300 years, the story of Rémy Martin has been one of family, partners and collective success. Teamwork has always been at the heart of the brand, passing the spirit of collaboration on to younger generations. The desire to team up with others in a quest for excellence has been a part of the Rémy Martin ethos since 1724, with the constant dedication to creating premium Cognac. To continually go further and aspire to achieve more is a reflection of the Centaur, Rémy Martin’s brand figurehead for 150 years. Following the launch in the United States, the short film will be screened and showcased globally.

CREDITS:

Brand: Rémy Martin

Title of ad: Team Up For Excellence ‐ The Film

Agency: FRED & FARID New York

Music: Raphael Saadiq

Costume stylist: Marci Rodgers

Dance choreographer: Aakomon Jones

Director: Jake Nava

ABOUT RÉMY MARTIN

Since 1724, Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. A profound love of the land, a continuity of family ownership and   a passionate commitment to excellence has sustained Rémy Martin for nearly three centuries. As a result of its masterful production and generations of tradition in Cognac, Rémy Martin today produces Fine Champagne Cognacs, including Rémy Martin® XO, Rémy Martin® Tercet, Rémy Martin 1738 Accord Royal and Rémy Martin® V.S.O.P For additional information, visit the website.

ABOUT USHER

Challenging himself creatively, testing musical boundaries and being on the creative forefront of new and developing trends are characteristics that have defined Usher throughout his 20-year career. Usher has been ranked by the Recording Industry Assn. of America as one of the best‐selling artists in American music history, having sold over 65 million albums worldwide. He has won numerous awards including 8 Grammy Awards and was named the #1 Hot 100 artist of the 2000s decade. Usher has attained nine Hot 100 #1 hits and 18 Hot 100 top‐10 singles. His career in TV and Film includes 2 seasons as a coach on NBC’s The Voice as well as starring roles in films such as “Hands of Stone” and “Burden”. 2021 continues to be a busy year for Usher with an upcoming new album release and the launch of his much-anticipated Las Vegas residency at Caeser’s Palace. In the past year Usher’s two singles “Don’t Waste My Time” and “Bad Habit” both hit #1 on the Billboard R&B Charts. He also released “I Cry”, a powerful and emotional song about the social and racial injustices of our time. Usher is currently in the studio recording his 9th studio album which will be released late 2021.

ABOUT FRED & FARID New York

FRED & FARID is a purpose-driven company producing meaningful ideas, grounding brands into culture. Based in New York, Paris, FRED & FARID New York’s culture is a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy. The agency focuses on creative consulting, brand strategy, branding, content & social activation, and has produced 1800+ creative campaigns for 250+ brands in 33+ industries, winning 950+ awards and 25+ industry titles – including the AdAge Small Agency 2020 Gold Newcomer of the Year, and Best Integrated Campaign of the Year.

AMERICAN-DREAM®-39RK illustration by Heather Skovlund for 360 Magazine

AMERICAN DREAM 39RK

AMERICAN COACH DEBUTS AMERICAN DREAM 39RK

FLOORPLAN INCLUDES EXCLUSIVE KITCHEN ISLAND LAYOUT

REV Recreation Group (RRG), a subsidiary of REV Group, Inc., introduces the all-new 2021 American Dream 39RK model with an innovative floorplan at the FMCA’s 102nd International Convention in Perry, GA (March 10-13, 2021). The 39RK is a Class A Diesel motor coach by the ultra-luxury American Coach brand.

At 40’ 2”, the American Dream 39RK layout provides easy livability and ultimate comfort. Signature elements include a stylish, industry-leading kitchen island, an Adap-table Dinette, a full master suite, and a split lavatory with an enclosed watering room. In the kitchen, the new 39RK floorplan features one of the first stationary islands in a Class A. The fixed island provides more countertop workspace and additional storage, accommodates an induction cooktop, and includes a wine chiller.

“Whenever you’re entertaining, guests naturally gravitate to the kitchen and congregate around the island,” says Doug Miller, Product Manager for REV Recreation Group. “The 39RK floorplan delivers that ‘at-home’ experience with the kitchen island and a number of other residential amenities.”

The island is made possible by an exclusive Adap-table Dinette that can serve as a convenient workstation or breakfast bar for two. By swinging the table out vertically, it easily hosts a dinner party for four. Additional high-end appointments in the kitchen include quartz countertops, two wireless charging stations, an optional Fisher Paykel dishwasher, and hand-made cabinetry with full-extension drawers. The bathroom suite features quartz countertops with a tile backsplash and a beautifully tiled shower with a glass enclosure, skylight, and teak bench. The master suite appointments include a king-sized articulating bed that’s flanked by quartz-topped nightstands, two wireless charging stations, a chest of deep drawers that can accommodate a full wardrobe of clothes, a stackable washer and dryer, and a 43” LED TV.

The American Dream 39RK is built on American Coach’s exclusive and robust Liberty Bridge chassis, boasts a Cummins L9 450 horsepower engine, and has a steerable tag axle for sharp turning and extra carrying capacity.

American Dream offers owners a plethora of choices to customize their motor coach – four exterior paint designs (Falling Ash, Nighthawk, South Beach, and Stone Washed), three stylish and refined décor packages (Club Navy, Luxe Truffle, and Rockport Greige), and four hardwood options that range from classic and rich to contemporary and bright (Cognac, Majestic Chestnut, Sandbar Grey, and Edgecomb).

Celebrating its 30th anniversary, American Coach is the most luxurious brand from RRG. The American Coach line includes three richly appointed models – American Dream, American Tradition, and American Eagle.

For more information on the new American Dream 39RK model, visit their website.

JasonBently shot by MarkLeibowitz for 360 Magazine

The Backstory with Jason Bentley

The Backstory is brought to you by 101 Studios in partnership with Soho House and D’USSÉ Cognac.

Tune in to hear Episode 8 of The Backstory hosted by Jason Bentley, a special solo season finale episode featuring actor and 2021 Golden Globe nominee Jim Parsons (HOLLYWOOD, BOYS IN THE BAND). Watch episode clips HERE.

Bentley, former host of KCRW’s award-winning program Morning Becomes Eclectic, invites listeners to candid conversations between the innovators and creatives who shape our culture. The guests thinkers, artists and tastemakers from across the worlds of film, music, politics and beyond reveal what drives and inspires them through never-before-told stories about their personal histories and the projects that brought them professional acclaim. The Backstory’s first episode peaked at #25 on Apple Podcasts and was featured by Variety, The Hollywood Reporter, People, Good Morning America, E!, and more!

The Backstory is brought to you by 101 Studios in partnership with Soho House, with the support of D’USSÉ Cognac. Sullivan Doh, D’USSÉ’s global brand ambassador and premier mixologist, will create custom cocktails inspired by episodes from the podcast. Listeners can find the recipes included in the episode descriptions or can watch a step-by-step tutorial on D’USSÉ’s social channels.

Listen Here

Bastille Day Cocktail illustrated by Mina Tocalini for 360 MAGAZINE.

D’USSE Bastille Basil

As you may know, the bold, yet remarkably smooth character of D’USSE Cognac was conceived at the prestigious Château de Cognac – a 200-year-old venue and one of the oldest Cognac houses in France. Thus, making it an opportune time to explore an exclusive cocktail from the brand to celebrate Bastille Day! 

Ingredients

  • 1 1/2 Parts D’USSE
  • 1 1/2 Parts French Rosé Wine
  • 3/4 Part Fresh Lemon Juice
  • 1 Part Simple Syrup
  • 1 1/2 Part Sparkling Water

Garnish

  • ​4 Basil Leaves
  • 1 Lemon Wheel

Method

Add D’USSE, Rosé, lemon, simple syrup and basil leaves into a shaker with ice. Shake and strain into an ice filled glass. Top with sparkling water. Garnish with a lemon wheel and a sprig of fresh basil.

Follow D’USSE: Facebook | Instagram | Twitter

Ivory Rowen, 360 MAGAZINE, ILLUSTRATIONS, DRINKS, SPIRITS, COCKTAILS

Martell Vs. Single Distillery

About Martell VS Single Distillery

Martell VS Single Distillery combines spirits from a single distillation source in France’s Cognac region for a richer and more intense expression of the Martell distillation style. Martell is the only great cognac house to double distill exclusively clear wines, from which all sediments have been removed, in order to preserve the authentic fruity aromas of the grapes and reveal their incredible subtlety. These are hallmarks of the Martell style.

The Color: Rich, clear gold.
The Aroma: Intense aromas of plum, apricot, and candied lemon.
The Taste: The luscious fruity notes associated with Martell are taken to new heights with this supremely smooth blend.
MSRP: $26.99

Martell Cordon Bleu

About: The legendary cognac Martell Cordon Bleu in an international emblem of excellence. Ideal for special occasions, the taste of this French cognac is an explosion of spicy fruit notes and elegant richness.
The Color: Deep, golden copper.
The Aroma: Vibrant, rich and complex, with orchard fruit – candied plum and apple – harmonizing with roasted notes of mocha coffee, toasted almonds and vetiver.
The Taste: An exceptionally rounded, mellow sensation further enhanced by Borderies eaux-de-vie, which lend elegance and complexity. An impressively long finish characterized by notes of fruit and spices. Best enjoyed neat or with a splash of water.
MSRP: $129.99

Courvoisier x Def Jam Recordings

 Courvoisier®, the most awarded cognac house* and producer of the finest cognac for nearly 200 years, is proud to announce a first-ever partnership with Def Jam Recordings, the iconic music label known for producing some of the best talent in Hip Hop throughout the last 35 years. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, that includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists.

Courvoisier® Cognac has announced its a first-ever partnership with Def Jam Recordings. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, which includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists. Artists in the series include Valee, Arlissa, Amir Obè and Bobby Sessions.

“We’re excited to partner with an iconic brand like Def Jam to recognize a new generation of artists,” said Stephanie Kang, Marketing Director at Courvoisier. “Like Def Jam Recordings, Courvoisier has a history rooted in a strong entrepreneurial spirit. We were founded on the principle that Courvoisier is a community, not a company. Through collaboration with talented artisans in our hometown of Jarnac, France, we’ve delivered a cognac of superior quality for generations.”

Courvoisier’s “Honor Your Code” platform celebrates the influences, life lessons, convictions, and ideas that guide life’s choices and inspires others to share their success with those who matter most. The partnership with Def Jam will span multiple touchpoints, including high profile events with Def Jam artistssocial and digital media content, advertising and intimate brand activations. The emerging talent highlighted through the concert series includes Valee, Bobby Sessions, Arlissa and Amir Obè. They will tour cities around the United States such as New York, Chicago, Los Angeles, Miami, Detroit, Atlanta and Washington D.C. throughout 2019.

“A major focus for Def Jam and our brand initiatives involves connecting to our audience in authentic ways.”

Courvoisier and Def Jam are two iconic brands that run deep within culture,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings. “We’re thrilled to partner with Courvoisier as we engage our audiences through exciting new platforms with incredible new artists.”

The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828.  Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, Sherry Cask Finish, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.

International Whisky Day

3 Countries, 3 Whiskies, 1 Day — International Whisk(e)y Day

Raise your favorite glass on March 27 and sip on some of the best whiskies from around world. Whether you’re a traditional Scotch whisky drinker or are looking to explore something new like premium whisky from India or France, understanding the history about the countries distilling the spirit makes it an even more fulfilling experience.

  • INDIA – Whiskies from India have been gaining popularity in the past few years and for good reason. With India having a predominantly warmer climate, the maturation process is much faster as compared to other countries like Scotland — some say 4x faster!
    • The Indian Whisky To Try: Rampur Indian Single Malt Whisky (SRP: $70) knows there’s much more to the equation than age when it comes to creating a memorable expression. Nestled at the foothills of the Himalayas in the Indian city of Rampur, the spirit has a distinctive flavor profile replete with vanilla, honey, spices, and dried fruits. The spice is balanced but still present and representative of a premium-quality single malt whisky; to be savored neat or on the rocks.
  • FRANCE – In the land of Cognac, whisky you ask? The French have actually been distilling whisky for centuries and consuming it too! French Whiskies are often characterized by notes replete of fruit-forward flavor.
    • The French Whisky To Try: Bastille 1789 (SRP: $39.99) – Bright orange and amber in color, Bastille has intriguing aromas of orange marmalade, dried apricot, spice cake, pineapple blossoms and suede with a vibrant, dry-yet-fruity medium-to-full body and a long accented finish. A remarkably fruity, exotic and enigmatic whisky that will make for a fabulous Old-Fashioned.
  • SCOTLAND – Not much needs to be said about Scotch whisky. As one of the most popular categories in the world, some scotches are flavored heavily by peat and smoke while others are light and fruity.
    • The Scotch Whisky To Try: The Famous Grouse (SRP: $29.99) is ranked number one by volume in Scotland for a reason. All at an affordable price, Famous Grouse offers candied fruits and buttery shortbread on the nose, with flavors of cinnamon and ginger, dried fruits and oak. Stir it in a Hot Toddy or enjoy it on the rocks, this whiskey will be your go-to after a long day, and a staple of bartenders around the world.

DEF JAM CELEBRATES THE HOLIDAYS WITH COURVOISIER & KLASSE14

Last night at the famed China Chalet in downtown New York City, Def Jam Recordings welcomed a packed house of VIP guests to celebrate the season at the annual Def Jam Holiday PartyDef Jam artists Jeezy, Valee, DaniLeigh, Bibi Bourelly, Arlissa, Bobby Sessions, TJ Porter, Fetty Luciano, Def Jam CEO Paul Rosenberg, NBA star Chris Bosh, The Breakfast Club’s DJ Envy and more sipped Courvoisier cocktails like the French 75” and were treated to VIP gifting by the luxury accessories brand Klasse14. Partygoers danced to the sounds of DJ Boof and DJ Cassidy until the morning hours.

Hennessy × Miguel Cotto

The Six-Time Champion and Future Hall of Fame Boxer Recognized for His Success in the Ring and Philanthropy Outside the Ring

Hennessy, the world’s best-selling Cognac, honored six-time championship boxer and philanthropist Miguel Cotto, as the recipient of the 14th annual V.S.O.P Privilège Award. The Privilège Award recognizes Cotto’s mastery in the boxing ring, which has spanned more than 15 years – as well as his contributions and dedication to empowering the Latino community and his home of Puerto Rico.

Now in its 14th year, the Hennessy V.S.O.P Privilège Award is bestowed to individuals who are not only masters at their craft, but have achieved unparalleled levels of accomplishment and use that success to inspire and give back to their community through leadership, service and mentorship.

Cotto, who recently retired after one of the most storied careers in modern boxing, began his professional fighting in 2001 and has since risen above every obstacle, injury and adversary to leave an indelible mark on the sport – with a 41-6-0 record and winning championship belts in four weight classes. In addition to his showmanship in the ring – Cotto has shown just as much passion outside of the ring, empowering Latinos through his Fundacion El Angel de Miguel Cotto charity – where most recently he’s spent his efforts in helping the Hurricane Maria recovery across the island of his home of Puerto Rico.

“It is a true honor to be presented with the Hennessy V.S.O.P Privilège Award,” said Cotto. “Like Hennessy, I am dedicated to empowering future generations, and being recognized for these efforts is both humbling and inspiring.”

During the evening, Hennessy also announced its donation, on behalf of Miguel Cotto, to the Hispanic Federation to help support his continued efforts to rebuild and bring relief to Puerto Rico, and to the Fundacion El Angel de Miguel Cotto to support the boxer’s ongoing community efforts.

About Hennessy

In 2018, the Maison Hennessy celebrates over two and half centuries of an exceptional adventure that has linked two families, the Hennessys and the Fillioux, for eight generations and spanned five continents. It began in the French region of Cognac, the seat from which the Maison has constantly passed down the best the land has to give, from one generation to the next. In particular, such longevity is thanks to those people, past and present, who have ensured Hennessy’s success both locally and around the world. Hennessy’s success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts iconic and prestigious Cognacs.

Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Hennessy Black, V.S.O.P Privilège, X.O, Paradis, Paradis Impérial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com.

SOURCE Hennessy