Posts tagged with "beer"

Valentine Image by Kaelen Felix for 360 Magazine

2021 Valentine’s Day Drink List

Valentine’s Day is always a day full of romance, love and of course, alcohol. 360 Magazine has curated a list of the most divine drinks for this season of intimacy. Making these drinks for a loved one is a sure way to show your adoration.

D’USSE Between the Sheets

Glassware: Coupe

Ingredients:

  • 1 ½ parts D’USSE VSOP Cognac
  • 1 part Bacardi Superior Rum
  • 1 part Orange Curacao
  • ½ part fresh lemon juice

Garnish: Lemon Twist

Method: Add all ingredients into a shaker with ice. Shake until chilled. Strain into a chilled coupe glass

Between the Sheets for 360 Magazine

Sandra Guibord’s Wine Picks 

Sandra Guibord, Founder of Sandra’s Wine Life, has affordable and approachable wine recommendations for you to consider this Valentine’s (or Galentine’s) Day.

Sandra’s Top Bottle Recommendations for this Day of Love:

Red Wine, 360 MAGAZINE

Elysian Brewing’s Fuzzduster

Made by combining two of the company’s most popular beers – Space Dust IPA and Superfuzz Pale Ale – Fuzzduster is the love child of the two, boasting bright and bitter notes that complement one another nicely and bring out each other’s best qualities. 

Fuzzduster can be whipped up in a matter of seconds and is the perfect concoction to create with your significant other (or by yourself, more power to you!) before sitting down for Valentine’s Day festivities at home. All you have to do is combine half a glass of Space Dust and half a glass of Superfuzz with one another, sip and enjoy!

Elysian is also hosting a sweepstake throughout the month of February, where one lucky winner will win a $2,000 Airbnb gift card – to enter, just text “FUZZDUSTER” to 78896 between 2/1 and 2/28. 

Elysian Fuzzduster

 

Cavit Collection Wines

Cavit Sweet Red: A new, lusciously sweet red wine cultivated in vineyards in Vallagrina and Veneto with pronounced cherry and raspberry notes. This delectable beverage pairs well with red meat dishes and are excellent with spicy foods, along with grilled meats and vegetables. The wine has an ABV of 10.5% and is available in 750ml and 1.5l.

Cavit Rosé: It’s never too early for Rose season…especially during a global pandemic. Cavit’s Rosé features beautiful aromas of fresh strawberry and cherries and comes from a blend of native Trentino red grapes. The wine is best served with fish dishes and white meat.

Cavit Moscato: This sweet wine features delicious notes of apricot, white peach and sage, a true Italian gem. Cavit’s Moscato is best served with flavorful appetizers, cheeses, spicy dishes, and fruit and chocolate. The wine has an ABV of 7.5% and is available in 750ml and 1.5l.

Winter Moscato Cocktail (Source: Cavit Collection Wines and Honest Cooking)

  • INGREDIENTS
    • 2 parts Moscato wine
    • 1 part cranberry juice
    • 1 part ginger beer/ale
    • sugared cranberries
  • DIRECTIONS
    • Shake wine and juice together with ice, strain into glass (no glass preference from client) and top with ginger beer/ale.
    • Garnish with a toothpick of sugared cranberries.

CavitMoscatoRecipe.jpg

Fieldwork Brewing Company Expands Napa Valley Location

An ambassador for craft beer in Berkeley, California, Fieldwork Brewing Company expands its Napa Valley location with a new outdoor beer garden and increased indoor taproom capacity at the Oxbow Public Market Annex (1046 McKinstry Street, Napa) in spring 2021. Fieldwork Brewing opened its taproom at Oxbow Public Market in 2016, which will remain open until the Grand Opening of their new locale. At the adjacent Annex, Fieldwork builds out its indoor footprint to 1,450 square feet with an additional 900 square feet outside for the European-style beer garden. The new Fieldwork Taproom and Beer Garden at Oxbow Public Market Annex overlooks the Napa River and Oxbow Commons green space, and is located next to The Fatted Calf and Model Bakery.

“We are excited to have this expanded indoor / outdoor space to present a Fieldwork environment that is more akin to our other larger Bay Area locations,” said Barry Braden, CEO and Co-Founder of Fieldwork Brewing Company. “Our goal is always to provide the best hospitality, a casual environment, and seasonal beers — as fresh as possible and directly from the source.”

Steve Carlin, Founder and Managing Partner of Oxbow Public Market stated, “Barry and Alex always produce a terrific product and fun atmosphere. We expect their new space to be lively, comfortable, and a major part of Oxbow Public Market for years to come.”

Brewing well over 500 unique beers since opening its West Berkeley brewery in February 2015, Fieldwork brews with as much a sense of purpose as a sense of place as they honor Northern California’s magnificent outdoor landscapes with an array of idiosyncratic beers. The esteemed brewing team led by Head Brewer and Co-Founder Alex Tweet focuses on innovation for its ever-evolving roster of highly aromatic and well-balanced beers. Based on seasonality and consistent quality, Fieldwork forges its own path brewing beers they simply love to drink.

Walking into Fieldwork Brewing locations is never the same experience twice with their ambitious brewing program featuring signature IPAs, Double IPAs, lagers, pale ales, sours, stouts, etc. Bay Area regulars and out of town visitors can always rely on enjoying an onslaught of beer varieties with the tasting menu in constant rotation. Some beers reappear and others never repeat.

The Fieldwork Taproom and Beer Garden at Oxbow Public Market Annex will feature upwards of 18 beers on the menu, and will present live music and other A&E programming.

For more information regarding Fieldwork Brewing Company, please visit fieldworkbrewing.com and instagram.com/fieldworkbrewingco.

ABOUT FIELDWORK BREWING COMPANY

Established in 2015, Fieldwork Brewing Company is a craft brewery based in Berkeley, CA brewing for the regional Northern California marketplace. Available at their West Berkeley, Napa, Sacramento, San Mateo, Monterey, San Ramon, and Corte Madera taprooms/beer gardens, Fieldwork beers are also on draft at the finest local craft beer focused restaurants and bars. Fieldwork is the 10th fastest growing private company on San Francisco Business Times’ “100 Fastest Growing Private Companies in the Bay Area” for 2018, and Inc. magazine ranked Fieldwork at No. 604 on its 2019 Inc. 5000 list of “America’s Fastest-Growing Private Companies.”

Fieldwork’s downtown Napa location expands to the Oxbow Public Market Annex in spring 2021, and the midtown Sacramento taproom is in The Handle District. In summer 2017, Fieldwork opened beer gardens in San Mateo and Monterey. The Fieldwork Taproom and Beer Garden at City Center Bishop Ranch (San Ramon) opened in 2018, and The Fieldwork Taproom at Town Center Corte Madera opened in 2020. Fieldwork’s latest releases can be enjoyed by sampler flight, beer by the glass, and filled “to go” in growlers and crowler cans. Special Release cans are available onsite and for delivery while supplies last at each location.

Fieldwork proudly supports select regional non-profits through the release of benefit beers such as Koalaty Time Double IPA, March On Hoppy & Strong, Crayon Box Double IPA, 924 Double IPA, Oakland Pride IPA, Golden Rule Double IPA, and Fetch Pale Ale.

ABOUT OXBOW PUBLIC MARKET

Oxbow Public Market, located in the historic Oxbow District of downtown Napa, has become the local resource for great food and wine in the Napa Valley. The 40,000 square foot marketplace, which includes a scenic outdoor deck with seating along the Napa River, features a diverse tenant mixture of local food vendors, artisan cafes and an organic produce outlet for local farms. For more information, please call 707-226-6529, or visit www.oxbowpublicmarket.com.

360 with Integrity

To kickoff the holiday season, 360 Magazine launched its very own collection of bottles, stemware, and glasses in collaboration with Integrity Bottles. The bottles are sand-carved by hand with the 360 logo, painted, and etched with our trademark in either deep etch (no color), silver, or gold. The collection features seven products.

At 360 Magazine, drinks are taken seriously. The magazine’s Spirits section pays homage to celebrity and libation culture. There, 360 celebrates new drinks, like the JAJA-peño Margarita and D’USSE’s exclusive cocktail, beers, like the Coconut Coffee Stout, and wine-tasting events, like those which take place at Benovia Winery. Thus, 360 knows the value of nice glassware.

Two of the seven products are decanters, fit to hold and present your scotch, vodka, tequila, gin, or rum. The first product shown on the 360 x Integrity Bottles’ webpage is the 360 Magazine Refillable Capital Decanter. This is 750 ML and retails for $69.99. The second, which is the 360 Magazine Refillable Diamond Decanter, is also 750 ML and retails for the same price as its sister product.

Another option in this collection is the 360 Magazine Refillable Liberty Bottle. Like the previous two decanters, this one is 750 ML. It retails for $49.99.

There are four glassware options for buyers. For fervent wine-lovers, this collection includes a stemless wine glass. The wine glass is priced from $19.99. Particularly for those who prefer to drink whiskey, the 360 Magazine Whiskey Rocks Glass is ready and waiting. It is 10 ounces and retails for $19.99. Beer drinkers have two options as well. The collection offers a 16 ounce beer/pint glass that retails for $19.99 for the first option and a gibraltar beer mug, which retails for $29.99.

As the holiday season approaches, a gift from the collection would surely not disappoint.

Integrity Bottles is a small business that started amongst friends. The shop then transitioned to Etsy and then to its own online site. Now, Integrity Bottles has sold more than 3,200 bottles, and earned 265 5-star reviews. They offer customizable glassware, water bottles, accessories, and free domestic shipping for orders over $50. The company is run by military veterans and former law enforcement.

Use the code “360MAG20” for 20% of your first purchase of glassware from the 360 Magazine collection. Also, the code “GIVEBACK” will save you 5% on a separate order, not limited to the 360 Magazine collection.

football, NFL, sports, laces, pigskin, leather, game

Football Is Back And So Is Branding

With major league sports back in action –  along with college football –  sports fans have found themselves with a welcome commodity – choice. Social media is tracking what are proving to be the most effective and strategic ways to compete.

According to international social media analytics firm Talkwalker, Anheuser Busch (AB InBev) has made the most noise with sports partnerships this summer, as their beverage brands are trying to make the sports comeback resonate with fans stuck at home through experiential marketing. 

#ultracourtside

AB InBev tested virtual experiences with Michelob Ultra’s partnership with the NBA – the beer brand sponsored a digital experience that live streamed fans onto screens at the game so that they could “attend” while watching the action at home. The ad experience, and with it the announcement that Michelob Ultra is the new official beer of the NBA, garnered the brand 24,300 mentions in July with campaign hashtag #ultracourtside, generating 70,000 mentions since the season kicked off, Talkwalker reported.

$18 Nachos….and a brand boost of 550%

Another brand, Babe Wine, is producing football-themed candle scents so that fans can feel like they’re at the game – “Jockstrap,” “$18 Nachos,” and “Hashtag Field Goals” (aka Turf scent) – are among some of the varieties available. The move caused their online mentions to increase 1,200 percent in the last week, and engagement with the wine brand online has increased 550 percent, according to Talkwalker. This is the largest spike that Babe has seen since October 2019, following the announcement of the partnership that made them the “official wine of the NFL.”

#showtimecam brings Bud Light engagement to 266M

Bud Light is also getting in on the action with the launch of its “Showtime Cam” at last Thursday night’s opening game. The stunt enables fans who can’t be at the game to interact with players through live-streaming video in stadiums, creating a way for viewers at home to celebrate exciting moments along with their favorite teams. NFL fans can enter the #showtimecam contest by tagging Bud Light in posts for the chance to have their Tweets and videos featured during the regular season. The Showtime Cam premiered on Sept 10 during the game between the Kansas City Chiefs and Houston Texans, and by the following day it had 3,000 engagements and a potential reach of more than 266 million. Now, with a few more games under its belt, Bud Light’s marketing stunt has racked up 4,200 engagements since then.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Beer illustrated by Mina Tocalini for 360 MAGAZINE.

The Beer Diet

Top Florida rugby player Will Greaves has won a rare autographed proof copy of the transformative new book The Beer Diet: How to Drink Beer and NOT Gain Weight!

In a random selection process overseen by author Gary Greenberg, Greaves’ name was pulled out of a beer mug by the author’s wife, Nora Greenberg. The one-of-a-kind prize book is distinguished by a gray ribbon running across the cover that declares: “Not for Resale.”

But Greaves has other plans, vowing: “After The Beer Diet inevitably blows up into an international sensation, I’ll auction off the proof and use the proceeds to build rugby pitches – that serve beer!”

Tampa-based Greaves was a member of Greenberg’s Book Launch Team, a group of friends who helped to promote The Beer Diet when it was published by the Cosmic Café Press in July 2020. Kindle and print copies are now available for sale on Amazon, and arrangements are underway for distribution in bookstores through IngramSpark.

“Will Greaves may be small for rugby, but he’s tough as nails on the field, and as nice a guy as you’ll find anywhere off of it,” says Greenberg. “He also has good taste in beer, and literature, of course.”

In The Beer Diet, natural health journalist and avid homebrewer Greenberg describes how small adjustments in your lifestyle can make a huge difference in your health — and waistline. He shares even more about beer, health and life in general on his quirky YouTube channel, The Beer Diet Guy.

“I loved this book!” gushes Greaves, 30, production manager for Greaves Construction. “It’s no secret that I have let beer add (more than) a few inches to my waistline, and I can already tell the tips in this book are going to help. Thank God, because giving up beer was the other option!”

Gary Greenberg was born and raised in the Philadelphia area. He attended Penn State University where he majored in rugby, beer and coeds, and miraculously graduated with a B.A. degree in journalism in 1976. He has now been writing professionally for more than 40 years, primarily as an award-winning newspaper reporter and editor. Since 1999, he has owned and operated the freelance writing service SuperWriter, Inc. His other books include the metaphysical Miami crime novel Dead Man’s Tale, William Steel’s true crime memoir Sex and the Serial Killer, and the heavy metal detox guide The Chelation Revolution.

Bottled Beer illustration done by Mina Tocalini of 360 MAGAZINE.

Natty Light – Dorm from Home

As universities across the country announce campus closures to enact social distancing, droves of 21+ college students are facing a harsh reality; the semester they dreamed of won’t be happening. Natural Light knows how crushing this is for our fans, so we’re stepping in to help preserve some of the freedoms of on-campus living. The Dorm From Home initiative awards one lucky 21+ student with a “Nattified” mobile dorm unit. The dorm comes equipped with all the college staples and a space to call their own while they sit out another semester.

21+ college students across America will face hundreds of hours of digital lectures and exams this semester without a sanctuary to relax and step away from their studies. With the college experience hanging in the balance, Natty Light created a solution that delivers the independence of the college experience without ever leaving home.

The Dorm From Home mobile unit will be parked right in your backyard or driveway and comes

equipped with all the college classics:

  • Flat screen TV
  • Heat/AC/Electric
  • Mini fridge
  • Lax volume policies
  • Gaming system
  • Other people optional
  • Chill vibes included
  • A semester’s worth of Natty Light beer
  • money to enjoy responsibly*

“Having to miss a semester on-campus is a devastating feeling for our fans,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “We could never replace the full experience, but Dorm From Home will give a piece of the college lifestyle back to one lucky fan and more importantly, it’s a reminder to the full Natty community that the college experience is worth celebrating, no matter where you are.”

For the chance to win, fans 21+ can post a photo on social with #DormFromHome and #contest to make the case why they deserve their own space this semester to dorm from home. Natty will select a winner based on the most creative and convincing argument that reflects the Natty Light personality and values.

The winner will receive their decked out mobile home to their doorstep at the start of the fall semester and will be theirs to keep.

No Purchase Necessary. Open to US residents who are 21+ and who are currently enrolled in an accredited college or university in the US or who were enrolled in an accredited college or university in the US within two (2) years prior to the time of entry. Ends 8/18/20. See Official Rules at naturallight.com/dorm-from-home for prize & details. Msg & data rates may apply. Void where prohibited. *Cash equivalent of 2 cases a month for 3 months

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of select grains producing a clean flavor, light body and satisfying refreshment.

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. 

Follow Natural Light: Facebook | Instagram | Twitter

Follow Anheuser-Busch: Facebook | Instagram | Twitter

Beer illustrated by Mina Tocalini for 360 MAGAZINE.

Black is Beautiful

SLO Brew & Liquid Gravity Brewing Co. have come together to craft a Coconut Coffee Stout in an effort to raise awareness against race-based injustice as a part of the Black is Beautiful initiative. Today the collaboration is going live for presale. Drink well, do good.

Brewed in a 20 BBL batch with 1800 lbs of malt for toasted notes of caramel followed by light additions of CTZ hop to tease a slight bitterness. This deep, rich brew is layered with fresh ground coffee & coconut for an 8% summer stout.

We are incredibly humbled to join up with our friends Liquid Gravity Brewing Co. down the road & hundreds of breweries worldwide to raise awareness for race-based injustice. As part of the Black is Beautiful beer initiative we will be making a collective donation to the NAACP SLO County Branch. Get in on the good stuff.

Available starting 8/5 online and in brewery taprooms.

 SLO Brew Rock Taproom Hours Outdoor Dining (855 Aerovista Place)

Tues. – Thurs. 11:30 AM – 9:00 PM

Fri. – Sat. 11:30 AM – 10:00 PM

Sunday: 11:30 AM – 6:00 PM

 SLO Stills Tasting Room Hours Outdoor Dining (855 Aerovista Place)

Wed. – Thurs. 3:00 PM – 8:00 PM

Fri. – Sat. 12:00 PM – 9:00 PM

Sunday: 12:00 PM – 6:00 PM

 The Carrisa Creekside Dining Hours Outdoor Dining (Downtown, SLO)

Wed. – Thurs. 4:00 PM – 9:00 PM

Fri. – Sat. 12:00 PM – 10:00 PM

Sunday: 12:00 PM – 6:00 PM

 SLO Stills Pop Up Shop Hours (Downtown, SLO)

Wed. – Thurs. 4:00 PM – 9:00 PM

Fri. – Sat. 12:00 PM – 10:00 PM

Sunday: 12:00 PM – 6:00 PM

 Bring Summer Home. Get SLO Brew Craft Beer, Porch Pounder Canned Wine & SLO Stills Small-Batch Whiskey delivered straight to your door.

 Follow Liquid Gravity Brewing Company: Facebook | Instagram | Twitter 

Follow SLO Brew: Facebook | Instagram | Twitter

360 Magazine, amheurser Busch, Basketball, beer, brew, Budweiser, Candace Parker, chris bosh, coronavirus, COVID-19, culture, DJ D-Nice, Dwyane Wade, Emmy Raver-Lampman, entertainment, Gabrielle Union, hollywood, iconic, Issa rae, libations, mental health, NBA, pandemic, quarantine, Salvation Army, spirits, sports, Tv commercial, whassup campaign, Yvonne orji

BUDWEISER – WHASSUP

Budweiser unveiled a contemporary and timely version of its iconic “whassup” commercial as a reminder for America to prioritize check-ins with loved ones as the country endures unprecedented social isolation to combat COVID-19. The new spot is part of a broader PSA that features weekday programming across Budweiser’s digital platforms to encourage check-ins with family and friends.

The original “whassup” ad rose to pop culture prominence in 1999, creating a widely-used catchphrase that manifested itself in different corners of culture and achieved industry-wide acclaim. Now, Budweiser was compelled to bring back the commercial for today’s times as the country comes to grips with uncertain periods of isolation. Bud has collaborated with Dwyane Wade and a collection of athletes, musicians and celebrities from his close network to bring back the commercial as a PSA for connecting with each other in order to stave off isolation and loneliness.

“Thanks to modern technology, we’re able to remain virtually connected in ways that otherwise we would not have been able to within the current distance-mandated climate,” said Monica Rustgi, Vice President of Marketing for Budweiser. “In times like these, something as simple as a hello, or in this case ‘whassup,’ means a lot. Following the unbelievable success of the original ad campaign, we found this to be a meaningful opportunity to revisit the original spot’s simplicity and focus on human connection in a time when people may be feeling hopeless, uncertain, and alone. Our hope is that by getting people to check in, we can play a small part in bringing the world closer together during these trying times.”

The campaign’s second episode features Gabrielle Union, joined by Wade, and fellow actors Issa Rae, Yvonne Orji, Emmy Raver-Lampman and Broadway star Daveed Diggs. Watch the new spot here.

The campaign’s first episode launched last week, featuring Wade and Union checking in with Chris Bosh, Candace Parker, and DJ D-Nice.

“My wife and I wanted to partner with Budweiser because we believe the message is crucial,” said Wade. “We both remembered the original ‘whassup’ ads and love the idea of bringing them back as a genuine PSA to connect with each other. We encourage everyone to take a moment out from their day to check-in with their friends and loved ones during this difficult time.”

Budweiser has partnered with The Salvation Army as part of the PSA campaign. In response to rising levels of anxiety, uncertainty, and fear resulting from the pandemic, The Salvation Army launched a nationwide hotline in April.

“During times of crisis, feelings of isolation and fear can be overwhelming, and we want people to know there’s someone here to listen,” said David Hudson, National Commander of The Salvation Army. “The unknown is the hardest part, but thanks to Budweiser, more people will know that they’re not alone. We’re going to get through this—together.”

As part of the campaign, Budweiser will make a donation to The Salvation Army for essential support of those in need due to COVID-19.

Everyday at 6:00 PM EST, Budweiser will be offering its community the chance to say “whassup” through a host of interactive activations on its social platforms. This is headlined by “whassup” live chats every Thursday via Instagram Live on @BudweiserUSA where different celebrities will check in while having a Bud and answering questions submitted by fans. The program will kick off with Dwyane Wade tomorrow, April 30, at 6:00 PM EST. A full list of activities can be found in the notes section.

The Salvation Army has trained staff available for English and Spanish speakers every day from 9:00 AM – 11:00 PM EST at 1-844-458-HOPE (4673). Callers are encouraged to leave a message if they call after hours.

For more information, visit Budweiser on TwitterInstagram and Facebook.

Illustration, drinking, 360 MAGAZINE

Coronavirus and Alcohol: What Are People Drinking During the Outbreak?

Crazy times. Surreal. Uncertainty. These are some ways we describe the Coronavirus outbreak and the consequences. But what about…

What we’re drinking and how that has changed.

According to Seriouslysmoked.com, a cooking and BBQ website compiled more than 200,000 tweets from the last 30 days and analyzed their contents using keywords, phrases, and hashtags.

Their findings will surprise you.

Surge in Sales

Perhaps the scars of Prohibition still run deep. An overriding theme in the collected data was panic buying and stockpiling. The figures tell a dramatic story.

Alcohol sales ending the week of March 21 surged 55 percent.

Teasing those numbers reveals some shocking but not altogether unpredictable trends that SeriouslySmoked.com noted.

The volume of 1.75 liter-sized bottles sold increased dramatically.

Cheaper and more affordable brands saw significant upticks.

Half-bottles and luxury brands, not so much.

The latter makes sense given the uncertain economic situation. Many who didn’t have a liquor budget are probably reconsidering it now.

However, it’s essential to put these data in perspective. Many restaurants aren’t open for dine-in customers. The wine you’d enjoy with your steak entree, you’re now consuming at home. That’s evident when you look at the meteoric rise of online sales.

Wine.com, for example, saw a 200 percent increase during this same time.

What Else Are People Buying—or Not Buying?

SeriouslySmoked.com uncovered some other trends that the industry statistics support. Unlike in Europe, Americans reserve their sparklers for celebrations. The pandemic has hit that continent hard too. 

Consequently, Champagne says have taken a nosedive.

However, it’s probably not too much of a stretch to guess that Champagne will recover just fine when we all start painting the town red when all of this is behind us.

Interestingly, alcohol products that have seen slow declines are now enjoying something of a comeback, such as port and other fortified spirits.

Tequila and gin have also seen sales spikes, but that’s not all. Canned and packaged beverages are enjoying a similar surge.

Canned wine, for example, wasn’t a serious thing in the beginning. Now, with the outbreak, think again. The situation is fueling sales that rival its rise in popularity over recent years.

Boxed wine?

Yup. And probably for many of the same reasons of economy and getting more for your buck.

What else has changed?

The Industry Reinvents Itself

The unprecedented events have spurred many forces in the industry to reinvent themselves in innovative ways…

Restaurants and bars are sharing cocktail recipes as acts of solidarity to get through the crisis. Some are holding virtual tastings. We’re having virtual happy hours out of our homes.

Individuals are also reaching out to their favorite wineries and joining wine clubs in droves.

That’s especially significant given that most tasting rooms are closed. Cancellations of wine tours continue to grow with an uncertain future. The looming collapse of the summer tourist season weighs heavily on countless wineries.

Napa Valley visitor traffic brings $2.23 billion to the economy, according to the 2018 Economic Impact Report.

Luckily, e-commerce sales are surging with direct-to-consumer purchases, as SeriouslySmoked.com discovered too. Early figures show that online traffic has exceeded pre-pandemic volumes in some cases.

So there is hope that the industry will recover. But then what will happen?

Lingering Questions

The fact remains that the road ahead is uncertain, but likely has lots of twists and turns along its path. The questions that the industry and consumers ponder loom large.

Will wineries, breweries, and distilleries recover?

Will restaurants and bars open their doors again?

What is the future of online sales and its impact on brick-and-mortar stores?

One thing is clear from the data collected by SeriouslySmoked.com. Everyone is living in the moment. It’s hard to plan because the situation literally changes every day.

There are also some good takeaway messages from the responses of consumers and the industry.

We are supporting each other in a myriad of ways. The prospect of our favorite watering hole closing or hole-in-the-wall restaurant forever has given us pause.

Sure, we’ve adapted. The industry will survive too. It just might look a bit different on the other side. In the meantime, enjoy that new tipple that you’ve discovered. And support your local businesses.

Natural Light × Worldwide Live Commencement

NATURAL LIGHT TO HOST WORLDWIDE COMMENCEMENT CEREMONY VIA FACEBOOK LIVE

Natty to rally college grads from cancelled ceremonies and host first of its kind virtual graduation with appearances from Mark Cuban, Jane Lynch, Stephen A. Smith, Amanda Cerny, Erika Nardini and many more.

Learn More

Colleges nationwide are cancelling commencements because of the COVID-19 health crisis, and as a result, seniors will be missing out on the graduation ceremony they have been working hard for these past few years.

Announced today, Natural Light is throwing a Worldwide Commencement on Facebook Live this May for the entire Class of 2020. Natty Light believes that every graduate has earned a celebration to revel in how epic the past few years have been, even if they can’t experience it in person together with their friends and family.

This won’t be a typical commencement with a drawn-out speech by someone you’ve never heard of. A first-of-its-kind graduation experience, the event will bring together graduating seniors across the country and feature multiple speeches and sage advice from guests like entrepreneur and Dallas Mavericks owner Mark Cuban, actress Jane Lynch, sports commentator Stephen A. Smith and Barstool Sports CEO Erika Nardini. More special guests, as well as additional news on how Natty Light is helping seniors prepare for life after graduation, will be announced in the lead-up to the event. “The transition from college to working life is challenging, period. It’s now going to be a bigger test for the Class of 2020 following the unprecedented impact of the pandemic on our country.

But graduation is the exclamation point on years of hard work and commitment, designed to celebrate and propel you forward onto your next success,” said Stephen A. “I hope my words of advice at the Natty Light Worldwide Commencement on May 14 help to embolden and motivate the Class of 2020.”

Additional quotes from the commencement special guests are below.

Viewers can tune in to the Worldwide Commencement, hosted by actress, entrepreneur, and activist Amanda Cerny, on Natural Light’s Facebook page on Thursday, May 14 at 7 PM ET. Seniors can sign up on the commencement microsite for the chance to have their name featured during the ceremony (terms & conditions below*) and to be kept informed on more commencement updates.

“The public health crisis has had a massive impact on college students, including forcing the cancellation of many on-campus graduations. We’re a brand known for celebrating milestones with our fans – and commencement is normally one of those major moments,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “The Class of 2020 not only deserves a commencement, but one of epic proportions. Natty Light is going to host the most memorable graduation ceremony to date.”

Always looking to support its drinkers transition from college into adult life, Natural Light is committed to helping grads with college debt. Natty made a 10 year, $10M pledge to help their fans pay down student loans, and just last week, the brand took to Twitter, randomly paying fans $400 each who were struggling to meet their monthly student loan bill. Actress Jane Lynch on Natty’s Worldwide Commencement “Graduating college is such an important moment for people. It’s a time to take note of how far you’ve come and how hard you have worked. Now more than ever, we’ve got to show these legal drinking age graduates that, regardless of what the universe throws at us, it’s important to celebrate their journey and the bright future ahead.”

Actress, entrepreneur, and activist Amanda Cerny on Natty’s Worldwide Commencement “Hosting this commencement for graduating seniors across the country is a huge honor. Props to Natty for pulling together a celebration that 2020 college seniors deserve. I can’t tell you how excited I am to share this virtual stage with the amazing and talented guests we’ve recruited. This is going to be incredible! EVERY senior should tune in safely from home and we’ll all celebrate on Facebook Live.”

*Natty Commencement No Purchase Necessary. Open to US residents 21+. Ends 4/24/20. See Official Rules for prizes and details. Void where prohibited.

ABOUT NATURAL LIGHT

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of select grains producing a clean flavor, light body and satisfying refreshment.

ABOUT ANHEUSER-BUSCH

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.