Posts tagged with "drink responsibly"

Kahlúa’s new flavor: Blonde Roast Style

People take their coffee seriously. But, with all the serious things happening in 2020, it’s safe to say that we could all use something less serious, like a drink.

In the spirit of International Coffee Day, October 1st, Kahlúa is launching a brand-new flavor, Kahlúa Blonde Roast Style and naming it the unofficial “Drink Drink” of the holiday. Kahlúa wants all those “serious” coffee people to know that once 4pm hits, this is the beverage they should reach for. 

Made with medium roast coffee and hints of caramel, toffee and citrus flavors, this new expression of Kahlúa taps into consumer’s demand for lighter and more refreshing coffee cocktails.

Consumers’ interest and demand for light coffee drinks is on the rise especially as everyone continues to experiment with at-home cocktail making. Kahlúa Blonde Roast Style hopes to satisfy even more coffee-cocktail fans by introducing an option with a fresh, citrus taste.  

Kahlúa Blonde Roast Style is made with our medium roast coffee and hints of caramel, toffee and citrus flavors. The new flavor offers a distinctive coffee and rum aroma perfect for whipping up delicious, flavorful cocktails for International Coffee Day and every day. 

“As the world’s number one coffee liqueur, Kahlúa is always tapping into coffee culture trends and looking for ways to inspire coffee lovers at their next brunch or after-work hangout,” said Troy Gorczyca, U.S. Brand Director at Kahlúa. “Plus, we are known to make delicious coffee cocktails and this taps into the growing trends around more light coffee cocktails, so Kahlúa Blonde Roast Style was a natural next step for us as a brand.”

Available nationwide at various locations, Kahlúa Blonde Roast Style is 20% ABV and best served with tonic or with coconut water. Follow along at @Kahlua and Kahlua.com for the latest happenings or to find out more about Kahlúa Blonde Roast Style

Coco Blonde

Ingredients:

  • 2 parts Kahlúa Blonde Roast Style
  • 4 parts Coconut Water.

Method: Build over ice in rocks or highball glass.

Blonde Tonic

Ingredients:

  • 2 parts Kahlúa Blonde Roast Style
  • 5 parts Tonic Water

Method: Build over ice, in rocks or highball glass. Garnish with a lemon wedge.

DRINK RESPONSIBLY

Illustration, drinking, 360 MAGAZINE

Coronavirus and Alcohol: What Are People Drinking During the Outbreak?

Crazy times. Surreal. Uncertainty. These are some ways we describe the Coronavirus outbreak and the consequences. But what about…

What we’re drinking and how that has changed.

According to Seriouslysmoked.com, a cooking and BBQ website compiled more than 200,000 tweets from the last 30 days and analyzed their contents using keywords, phrases, and hashtags.

Their findings will surprise you.

Surge in Sales

Perhaps the scars of Prohibition still run deep. An overriding theme in the collected data was panic buying and stockpiling. The figures tell a dramatic story.

Alcohol sales ending the week of March 21 surged 55 percent.

Teasing those numbers reveals some shocking but not altogether unpredictable trends that SeriouslySmoked.com noted.

The volume of 1.75 liter-sized bottles sold increased dramatically.

Cheaper and more affordable brands saw significant upticks.

Half-bottles and luxury brands, not so much.

The latter makes sense given the uncertain economic situation. Many who didn’t have a liquor budget are probably reconsidering it now.

However, it’s essential to put these data in perspective. Many restaurants aren’t open for dine-in customers. The wine you’d enjoy with your steak entree, you’re now consuming at home. That’s evident when you look at the meteoric rise of online sales.

Wine.com, for example, saw a 200 percent increase during this same time.

What Else Are People Buying—or Not Buying?

SeriouslySmoked.com uncovered some other trends that the industry statistics support. Unlike in Europe, Americans reserve their sparklers for celebrations. The pandemic has hit that continent hard too. 

Consequently, Champagne says have taken a nosedive.

However, it’s probably not too much of a stretch to guess that Champagne will recover just fine when we all start painting the town red when all of this is behind us.

Interestingly, alcohol products that have seen slow declines are now enjoying something of a comeback, such as port and other fortified spirits.

Tequila and gin have also seen sales spikes, but that’s not all. Canned and packaged beverages are enjoying a similar surge.

Canned wine, for example, wasn’t a serious thing in the beginning. Now, with the outbreak, think again. The situation is fueling sales that rival its rise in popularity over recent years.

Boxed wine?

Yup. And probably for many of the same reasons of economy and getting more for your buck.

What else has changed?

The Industry Reinvents Itself

The unprecedented events have spurred many forces in the industry to reinvent themselves in innovative ways…

Restaurants and bars are sharing cocktail recipes as acts of solidarity to get through the crisis. Some are holding virtual tastings. We’re having virtual happy hours out of our homes.

Individuals are also reaching out to their favorite wineries and joining wine clubs in droves.

That’s especially significant given that most tasting rooms are closed. Cancellations of wine tours continue to grow with an uncertain future. The looming collapse of the summer tourist season weighs heavily on countless wineries.

Napa Valley visitor traffic brings $2.23 billion to the economy, according to the 2018 Economic Impact Report.

Luckily, e-commerce sales are surging with direct-to-consumer purchases, as SeriouslySmoked.com discovered too. Early figures show that online traffic has exceeded pre-pandemic volumes in some cases.

So there is hope that the industry will recover. But then what will happen?

Lingering Questions

The fact remains that the road ahead is uncertain, but likely has lots of twists and turns along its path. The questions that the industry and consumers ponder loom large.

Will wineries, breweries, and distilleries recover?

Will restaurants and bars open their doors again?

What is the future of online sales and its impact on brick-and-mortar stores?

One thing is clear from the data collected by SeriouslySmoked.com. Everyone is living in the moment. It’s hard to plan because the situation literally changes every day.

There are also some good takeaway messages from the responses of consumers and the industry.

We are supporting each other in a myriad of ways. The prospect of our favorite watering hole closing or hole-in-the-wall restaurant forever has given us pause.

Sure, we’ve adapted. The industry will survive too. It just might look a bit different on the other side. In the meantime, enjoy that new tipple that you’ve discovered. And support your local businesses.

RITAS × DAN MAGRO

Mistletoe Kiss

Not sure why kissing under a plant is a holiday tradition…but we’re good as long as a cocktail is involved.
 
Ingredients:
1oz London Dry Gin
0.5oz Fresh Lime Juice
0.5oz Vermont Maple Syrup
Mint and Fresh Cranberries (for garnish)
RITAS’ Cran-Ber-RITA
 
Directions: 
Fill a shaker with ice and add gin, lime juice, and maple syrup.
 
Shake vigorously for 20 seconds and strain into a coupe glass.
 
Top off with RITAS’ Cran-Ber-RITA and garnish with mint and fresh cranberries.
 

Ebenezer Rita 

Holidays got you feeling sour? The Ebenezer Rita will have you saying bah humbug to any drama!
 
Ingredients:
1.5oz Bourbon
1oz ounce Fresh Lemon Juice
3oz RITAS’ Cran-Ber-RITA
Rosemary Sprig (for garnish)
 
Directions: 
Fill a pint glass with ice and add all ingredients except rosemary.
 
Stir well.
 
Strain into a rocks glass over a large ice cube. 
 
Top off with more RITAS’ Cran-Ber-RITA if needed and garnish with a fresh sprig of rosemary.
 
Feeling extra festive? Make ice cubes out of RITAS’ Cran-Ber-RITA and add fresh cranberries and tiny sprigs of rosemary.
 

Home for the Holidays

A cocktail so sweet and smooth, even your cousins won’t be able to complain. Pairs perfectly with a warm fire and hot gossip.
 
Ingredients:
1.5oz Blanco Tequila
0.5oz Vermont Maple Syrup
1.5oz Lime Juice
RITAS’ Cran-Ber-RITA
Pinch of Fresh Ground Cinnamon
Cinnamon Stick, Fresh Cranberries (for garnish)
 
Directions: 
Fill a shaker with ice and add tequila, maple syrup, and lime juice.
 
Shake vigorously for 20 seconds and strain into a collins glass over large ice cubes.
 
Top off with RITAS’ Cran-Ber-RITA and garnish with a cinnamon stick, and fresh cranberries.
 
*Carefully* light the end of the cinnamon stick ablaze, then quickly blow out. Gently rest the smoking cinnamon stick on the edge of the cocktail to send a seasonal scent wafting through the air.
 

*Credit: RITAS and Dan Magro, Author of Suck It Up: Extraordinary Cocktails for Everyday People.

6 Tips for Serving Alcohol at Your New Year’s Eve Party

Saying good-bye to an old year and welcoming in a new year full of possibilities is a great occasion to pull out your cocktail glasses and favorite cocktail recipes. Whether you insist that your guests dress in their best for your party or your focus is on comfort and a friendly gathering, there are several things you can do to make sure everyone is having a great time.

One: Arrange Rides Ahead of Time

When you plan a party knowing that you’re serving a lot of alcohol, plan ahead. Make sure you have your phone fully charged and that you’ve saved the numbers to your favorite cab companies. You may want to book a cab or two ahead of time unless you don’t mind having a guest crash at your home overnight.

Two: Choose One or Two Cocktails

Serving a full bar can quickly become very expensive. When you want to serve cocktails, limit your offerings to one or two drinks. If guests want something else, you could have wine and beer available. Keep things fun by offering an array of unique and festive garnishes.

Three: Serve Food

A sweet cocktail is a fun way to help your guests get comfortable but serving them in addition to some fun snacks or a meal is a good way to save money and cut down on the next day’s hangovers. A full range of appetizers or hors d’oeuvres can reduce the amount of alcohol you go through and may prevent guests from becoming too inebriated.

Four: Figure Out How Much Alcohol You Need

Your New Year’s party will come to an unhappy end if you run out of food and drinks. Make sure you have plenty of alcohol by considering how many people will attend, how long the party should last, and whether the drinks are the primary focus or just a side attraction. As you make your calculations, give yourself a bit of wiggle room by getting extra ingredients.

Five: Establish Limits

It’s a good idea to avoid becoming very drunk yourself, so you’re able to recognize if one of your guests is making dangerous decisions. You may need to find rides for guests or make decisions about whether a guest should continue drinking. At some point in the night, stop serving your New Years Eve cocktails and switch to soft drinks, tea, or coffee. You may want to hire a professional bartender to help you with this part of the night.

Six: Brush Up on Local Laws

Even if you’re serving alcohol in your home, there are laws that could affect you. Make sure you’re familiar with liquor licensing and service laws in your area. If you’re not sure where to find information about these laws, contact your insurance provider. Protect yourself from “dram shop liability” or social host liability. If you serve alcohol and one of your guests injures someone else, you could be held responsible.

Hosting a party to celebrate a brand-new year is a great way to get your friends and family together. Make sure everyone enjoys themselves and gets home safely by choosing a good selection of drinks and food and by considering the safety of your guests.

Wine barrels, wine tasting, carr winery, santa barbara, 360 MAGAZINE, Vaughn Lowery

New Year’s Wine Resolutions

By Pallavi Gupta

Did you line up your new year’s resolutions? If not, here is one for you. Many think that New Year’s resolutions are all about diets, kicking out a few bad habits, or even changing wardrobes. Whatever it is, you are planning to commit, ensure to follow your heart.

Honestly, I hardly make it to the third month with my resolutions. And this is no reason to beat me up. However, this year, I am sure I will commit till the last month with my new year’s wine resolutions. For a wine enthusiast, these are the New Year’s resolutions one would love to undertake. Only focussing on keeping fit, is not a bad thing, but do you know wine can help you stay healthy? Here’s I am going to share with you in this wine article. The main intention behind these is pleasureful drinking rather than depriving yourself of your next pop-up.

Don’t Go for Appearance

Here’s the first mistake that most wine lovers make. Good wine would not be all about appearance. Begin next year by approaching a bottle of wine soberly. Focus on its content, not the bottle. You should look beyond the aesthetically pleasing label and read the details on the wine. Check out for three aspects of wine that makes it unique. These are region, grape, and producer. With these, you can go ahead with building your preferences based on the event or your emotions. Some research will help you make your wine experience pleasant throughout the year.

Learn Wine Terminology

In wine tasting, the distressful thing is tasting wine without any idea of basic wine terminology. If you are not conversant with wine terms such as terroir, Bacchus, decant, Acidity, etc., you need to make an effort and find out what they mean. It’s tricky especially if you don’t know where to start. Unless you’ve tasted their soils, how else would you know what earthly, or damp forest floor mean? You can simplify by tasting more wine till you make sense of wine vocabulary, or better yet, conduct extensive research to see what they mean. Primarily, this will help you start picking up on various smells and flavors that make up different wines and wines styles. Gradually, you will find yourself using these fancy wine terms to describe your wine.

Become a Wine Experimenter

Make 2020 a wine experiment year. Whether it’s a variety you have never tried or an unfamiliar blend from your locality, you should have room for new wine. If you have the time and resources, travel the world or different region, and sample various wines that you are not familiar with. This year will be more thrilling than scaling a mountain gear-free with a bottle of Moscato, Sangaria, or any variety you haven’t yet tried. Being a wine explorer doesn’t mean that you should abandon your favorite wines, just create more space for a new wine.

Try new wine recipes.

Another way to make this year an exciting one is by finding a recipe with wine as an ingredient and give it a try. You can also have some wine while baking or cooking. Anything can work provided it gives you a new angle of wine experience. You can even seek wine recipes on our blog.

Try some Wine-Food Pairings

Not satisfied yet? Wait, there is more. You can try pairing wine with your favorite foods and see how it pans out. The pairing will expound your wine taste in terms of acidity, tannin, alcohol content and overall how food pairing works. Perfect food wine pairing is achieved by flavors that complement each other. For the ideal match, plan dishes according to wine and not the other way round. This maintains the wine’s purpose on the table, and that is to complement the food.

Try Out Different Wine Glasses

This year, if you’ve not been caring about your wine glass, it’s time you do. You may not know, but the shape of your wineglass affects the overall wine tasting experience. Pairing wine with the right wine glass maintains its original taste. The right wine vessel means the size, shape, and opening. If you got all these right, it would maximize the flavor of the wine. So, start researching the most appropriate wine glasses.

Treat Yourself with Expensive Wine

It’s good that you become extravagant once in a while with your wine. If you’ve been a tightwad while spending a certain amount on a bottle, spoil yourself with some expensive stuff that doubles your usual amount. Who said it isn’t meant for you? Don’t put yourself down and start enjoying the best things life has to offer, including expensive wine. I am sure you will cherish enhancing your wine experience while you elevate your wine status to the next level.

Hold Wine-Tasting Parties

If you love good company when drinking your wine, this year, make it better by organizing and holding a wine tasting party. Invite your close friends and colleagues to your home, do some wine sampling fun. Another way to do this is to ask each one of them to bring different bottles of wine from various regions at different prices as well. You can then taste them all to get an explosion of wine moods and flavors. Make an impression of being the first to introduce them to their new favorite vino.

Be Part of a Wine Club Subscription Service

Any wine lover wants to enjoy their favorite bottle at their convenience anytime and anywhere. Luckily, several wine subscription services offer excellent wine delivery services. This is the best way of having award-winning wines delivered at your door. Sweet Wine Club offers the best wine subscription services with each shipment chosen out of quality wines of San Antonio Winery. You also get to taste different varieties and wine styles like nowhere else.

Chill and Toast more

The best way to enjoy your wine is to hold your wine glass up high to toss for a celebration that life has brought you. Wine tastes better with company, so ensure you have your loved ones and friends as you pour out a bottle of wine. This also ensures an excellent opportunity to relieve stress. Whether it’s just a happy hour, game night, or matching food and wine, make time for people you love, and you will enjoy a swell time as you gulp down your wine.

Final Remarks

By now, your taste buds are looking for the promising year 2020. Whether you are a wine critic or just starting, take time to know your wine as you usher in the year with a new year’s wine resolutions to make the best out of wine. Cheers To The New Year And Please Remember To Drink Responsibly!

Lufthansa, 360 MAGAZINE, airline

Lufthansa Crew Fly to the US in Traditional Folk Dress

Just in time for the Oktoberfest in Munich, Lufthansa’s Trachten- crew is getting ready for takeoff. This year, the world’s largest crew in folk costume will take off in Lufthansa’s flagship Airbus A380 for the first time. A total of 21 Lufthansa flight attendants will be trading their uniforms for traditional Bavarian garb. The first Lufthansa ‘Trachten’ flight will take off from Munich on 23 September and head to Beijing while the flight on 3 October will be from Munich to Los Angeles. In addition to this, crews on a selection of European routes will also be taking off in traditional costume. 

Lufthansa employees in traditional Bavarian clothing

The traditional costumes worn by Lufthansa’s long-haul crew were designed and tailored by Angermaier, a Munich-based specialist for traditional Bavarian clothing. The dirndls of the female flight attendants are dark blue with silver-gray aprons, while the men will be wearing short lederhosen with dark blue vests made of the same material as the dirndls. As in previous years, Lufthansa passengers can also experience the ‘Trachten’ flights on a selection of European routes from Munich. In September and October, a Lufthansa CityLine crew will be exchanging their uniforms for dirndls. Their flight destinations are Amsterdam, Lyon, Gdansk, Milan, Sofia, Brussels, Ancona, Belgrade, Warsaw, Cologne and Münster. 

For Lufthansa’s passenger support staff in Munich’s Terminal 2, it has been a tradition for years now to welcome passengers in traditional costume during the Oktoberfest. In addition to the Lufthansa uniform, ladies may also wear dirndls and the gentlemen may wear traditional Trachten suits. 

Oktoberfest in the Lufthansa lounges

Munich’s Lufthansa lounges are also prepared for the Oktoberfest. In the twelve lounges in Terminal 2 and the satellite building, over 4,000 kilograms of Leberkäs’ will be served, along with over 38,000 pretzels and approximately 750 kilograms of Weißwurst sausages. This year’s Oktoberfest menu in the festively decorated Lufthansa First Class lounges will start with Festtagssuppe, a traditional soup, followed by farmers’ duck and closing with homemade apple strudel served with vanilla sauce, roasted almonds and rum-soaked raisins. In the Senator and Business lounges, passengers will enjoy typical Bavarian dishes such as Leberkäs’, Fleischpflanzerl meatballs and quark mousse with plum topping.

Kareem Ferguson, Vaughn Lowery, actor, entertainer, 360 MAGAZINE,, Gay Baby Short Film,WORLD’S 50 BEST BARS

WORLD’S 50 BEST BARS

THE WORLD’S 50 BEST BARS RELEASES ITS EXTENDED 51-100 LIST 2019 AS A PREVIEW TO NEXT WEEK’S BIG AWARDS

The World’s 50 Best Bars has just unveiled the 2019 list of bars ranked from 51 to 100, ahead of its annual awards, which is taking place next week on 3rd October in London.

  • 14 bars that didn’t appear last year feature in the extended list
  • The list includes bars from 26 cities across 20 countries
  • USA leads with 9 bars, of which four are located in New York
  • Asia is represented by 11 bars across six countries
  • Highest new entry in the 51-100 list is Tayēr + Elementary (No.52) in London
  • South and Central America are represented by four bars across three countries
  • The UK is represented by seven bars – six in London and one in Edinburgh

The World’s 50 Best Bars 2019 51-100 list showcases bars from 26 cities across 20 different countries and this year contains 14 new entries from around the globe. One of these bars will be named the Campari One To Watch, which tips a bar likely to break into the list in the future, at next week’s ceremony.

The USA leads the 51-100 list with nine bars featured; four are based in New York City, two in San Francisco and Chicago and one in Miami. Big Apple favourite The Clover Club is a new entry at No.100 on the highly coveted ranking.

The list features 11 establishments from Asia, with Hong Kong and Japan leading the way with three bars each. Thailand and Singapore both have two bars on the list, and South Korea’s Charles H also features at No.83.

Among the 14 new bars to enter the 51-100 list, the UK’s Tayēr + Elementary debuts highest at No.52 with other prominent new entries including London’s Scarfes Bar (No.55) and Siete Negronis (No.69) in Santiago, Chile.

Among the seven inclusions from the UK, six are based in London, including Oriole (No.64), Satan’s Whiskers (No.78), Donovan Bar (No.87) and The Gibson (No.97), while Edinburgh’s Panda & Sons completes the UK’s offering at No.77.

Representative of the growing cocktail scenes in both Spain and Latin America, five bars in these regions feature in the 51-100 list. Spain’s second city, Barcelona, boasts two bars including Two Schmucks (No.57) and the well-established Dry Martini (No.74). The list also features two bars from São Paulo, Brazil: SubAstor (No.51) and Frank Bar (No.96); while Mexico City’s Hanky Panky places at No.65.

Australia has four bars on the 51-100 list this year with Bulletin Place leading the pack at No.66, while Black Pearl (No.80) places as Melbourne’s only entry.

Baccano leads Italy’s entries at No.70 ahead of fellow Rome bar Drink Kong (No.82) and Milan’s Nottingham Forest (No.86).

William Drew, Group Editor of The World’s 50 Best Bars, said: “Ahead of The World’s 50 Best Bars awards ceremony returning to London’s Roundhouse on 3rd October, we’re excited to be able to share the 51-100 list. It is a true reflection of some of the key emerging trends in the industry, as well as the extraordinary talent of the bartenders. This year’s 51-100 list includes a number of returning favourites, but it is also great to see a wide range of new entries from across the globe. It really showcases the diversity and ever evolving quality of the world’s leading bars.”

The best way to follow the build-up to the announcement of the 2019 list and individual awards is via The World’s 50 Best Bars digital channels:
Website:www.worlds50bestbars.com
Twitter:@50BestBars
Instagram:@50BestBars
Facebook:www.facebook.com/50BestBars/
#Worlds50BestBars

Cran-Ber-Rita, Anheuser-Busch, RITAS, 360 MAGAZINE

CRAN-BER-RITA IS BACK

After a Three Year Hiatus, RITAS is Putting its #1 Most Requested Flavor on Social Media Back on Shelf 

The fans requested, and RITAS answered. That’s right: Cran-Ber-Rita has returned, just in time to liven up any and all upcoming fall and winter plans.

Pumpkin spice and apple cider are great and everything, but those flavors can’t party quite like Cran-Ber-Rita. Indulge with a can of cran and witness your basic fall plans become anything but boring. Apple picking, visits to the pumpkin patch, even turkey dinner can be paired with limited edition Cran-Ber-Rita for a cornucopia of flavor. Go grab some cran and #NeverApologize for adding flair to your Thanksgiving table.

“It’s time that Cran-Ber-Rita has a proper comeback under our new RITAS brand,” said Chelsea Phillips, Vice President of Beyond Beer Brands at Anheuser-Busch. “We know our fans have been waiting for this moment and there’s no better way to be unapologetically you this season than with a can of cran!”

Packed with a sweet and tart flavor, the 8 FL OZ. can has an ABV of 8% and is also available in the12oz bottle variety pack and 25oz cans. Cran-Ber-Rita is available in select retailers nationwide for a limited-time only. You’ll want to grab one quick before they’re gone.

For more information on Cran-Ber-Rita, visit www.theritas.com or follow the conversation on social @TheRITAS.

ABOUT RITAS

As part of the continued innovation from world-class brewmasters from the legacy of America’s most-popular beers, Anheuser-Busch launched RITAS, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. RITAS is the first brand in the Anheuser-Busch InBev portfolio to champion women and in 2019 launched their #NeverApologize campaign to champion women for loving who they are and loving what they drink.

For more information on RITAS, visit www.theritas.com, and join the squad by following RITAS on Facebook, @TheRITAS on Twitter, @RITAS on Instagram and #HAVEARITA.

ABOUT ANHEUSER-BUSCH

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.

From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram

LA Times, The Taste 2019, The Taste LA, Vaughn Lowery, 360 MAGAZINE

LA Times The Taste

By Vaughn Lowery × Krish Narsinghani

The Taste LA‘s 10th anniversary didn’t disappoint. Held at the legendary Paramount Studios on Gower and Melrose in Hollywood. Opening night was nothing short of whimsical. Canopy lights draped the movie lot as people pranced throughout the evening with sips and bite-sized dishes in tow. The soon-to-be iconic event is hosted by the LA Times. If you’re seeking a savory night out with influential foodies, then this is your place.

Throughout the three day experience, various restaurants rotated booths to serve small bites and spirits. 360 Magazine favorites included Castaway, McConnel’s Fine Ice Creams and RiceBox. VIP ticket holders had access to an additional plethora of wines, lounge area and a personalized wine glass crafted by Signature Hand Engraving.

Ticket prices ranged from $115 to $200 USD for a VIP experience. Passes are all-inclusive and good for unlimited food, beer, wine and spirits tastings, plus all stage activities (including cooking demonstrations). The Taste 2019 left foodies satisfied and dreaming of LA’s hottest restaurants.

Kendall Jackson, White Wine Emoji, 360 MAGAZINE

WHITE WINE EMOJI

THE WHITE WINE EMOJI WILL NEED TO CONTINUE TO AGE

Kendall-Jackson, the iconic leader of California Chardonnay, and the dozens of other supporting wine partners will have to wait a bit longer to toast its newest wine release, a White Wine Emoji

Kendall-Jackson’s 19-page proposal for a White Wine Emoji, now in its third draft, was up for review by the Unicode Technical Committee (UTC) at their July meeting held on the Microsoft Campus in Redmond, WA.  However, the White Wine Emoji will need more time to age – official meeting notes released from the UTC states that they will, “Continue to consider ‘white wine’ emoji for future addition,” and has a UTC Action Item, 160-A43, to do precisely that.

“The debate actually centers around color, not wine,” says Maggie Curry, Director of Marketing for Kendall-Jackson.  “Since a red wine emoji already exists, the white wine emoji is seen as a color variation and adding color variation to an emoji is proving more complex because the Unicode standard is not fully defined.”  With the UTC tasked at protecting the global keyboard, the addition of white wine has to be carefully considered, as it might open the door to many emoji color variations (Rosé wine for example, shades of beer, or even different color animals).

Kendall-Jackson vows to continue leading their efforts and global movement, and are hopeful to see progress on the proposal soon.  “The white wine emoji effort has garnered enthusiasm from around the globe, and we continue to refine our proposal to support the white wine emoji,” says Maggie Curry, Director of Marketing for Kendall-Jackson. 

Kendall-Jackson is currently updating their proposal for a fourth time, adding additional research that proves white wine as a necessary addition beyond red wine for emoji communication based on global use, economy, culture and industry.   

“For example, white wine is paramount in regions such as Alto Adige with Pinot Grigio, Mosel with Riesling, and Sancerre with Sauvignon Blanc, and there is currently no way to communicate by symbol when it comes to wine in those geographies,” says Curry “What started as a fun idea has now turned into a complex effort for Kendall-Jackson, the wine community, and wine fans around the globe.”

Kendall-Jackson and their global partners encourage the wine community to continue to call for the white wine emoji by using #WhiteWineEmoji on their social channels, which is easily tracked by Unicode to show global want and need.

As Pliny the Elder once said, “In vino veritas” (in wine there is truth), and Kendall-Jackson continues to push for wine symbol color variation to convey truth in the modern wine communication zeitgeist.  

About Kendall-Jackson Winery
Kendall-Jackson is one of America’s most beloved family-owned and operated wineries. Founded by entrepreneur and visionary Jess Jackson in 1982, and now led by his wife Barbara Banke and the second and third generation of the Jackson Family, Kendall-Jackson is based in Sonoma County and offers a range of acclaimed wines grown on estate vineyards along the coastal ridges of California. A leader in sustainable vineyard and winery practices, including water and energy conservation and natural pest control, 100 percent of Kendall-Jackson’s vineyards in California are third party certified by SIP (Sustainable in Practice) and CCSW (Certified California Sustainable Winegrowing). Kendall-Jackson was recently named 2017 Winery of the Year by Wine Enthusiast Magazine, recognized as a benchmark in the wine industry. The winery’s seminal wine, the Vintner’s Reserve Chardonnay, has been America’s favorite Chardonnay for the past 25 years, and the 2015 vintage was ranked No. 28 on Wine Spectator’s Top 100 list in 2017. Learn more online at www.kj.com, and follow Kendall-Jackson on FacebookTwitter or Instagram.