Avril Lavigne Partners w/ RTD BeatBox on New Flavor – Pink Lemonade.
Punk Rock Princess and philanthropist, Avril Lavigne, is best known for her highly coveted career: 8 GRAMMY nods, 10 Juno Awards, 6 World Music Awards and 21 MTV Awards.
However, this time around the multiplatinum selling artist has been recognized by adult beverage BeatBox. Avril is among the few global icons whom were chosen by the brand to participate in the Creator Series. A platform that grants them an opportunity to curate a flavor alongside of packaging; and, then distributed through their channels.
The ‘world’s tastiest party punch’ will box Lavigne’s 11.1% ABV pink lemonade to be sold nationwide: 7-Eleven, Kroger, Circle K, Casey’s, and QuikTrip.
“From the moment Avril told our team how she drinks a BeatBox before every studio session we knew this was a perfect fit for our growing Creator Series. The BeatBox Creator Series is where we partner with world renowned musicians like Avril Lavigne, as well as other large influencers and brands, to bring exciting new flavors and collectible packaging to our 45,000+ retail locations,” says Zech Francis, VP of Global Marketing for BeatBox. “Partnering with Avril is going to unlock even more exciting opportunities for BeatBox as one of the fastest growing ready-to-drink cocktail brands in the US.”
Lastly, consumers and fans of Avril, at their preferred merchant, will be able enter a contest. Winners may receive exclusive signed merchandise and/or an opportunity to meet Lavigne in person.
So stay tuned, where BeatBox is sold, for life-size custom Avril cutouts to take part in this activation.
About BeatBox
BeatBox is one of the fastest growing premix cocktails on social media. Their 6 million followers are largely credited to their expansive calendar of events, including more than 100 music festivals.
