Esther Choi celebrates APPI HERITAGE MONTH with special media dinner f/ 360 MAGAZINE.

A Night to Remember w/ Esther Choi

A TOAST FROM ESTHER

Esther Choi brings “Eat streets of South Korea to New York City!”

On May 8, Esther Choi will celebrate her heritage with her latest creation, 163 Seoul St, sponsored by JINRO. Immerse yourself in Korean cuisine, culture, and nightlife at 163 Seoul St @MsYoo.

Esther Choi is an influential chef driven by her Korean roots and is chef/owner of mŏkbar and mŏkbar Brooklyn, as well as chef/partner of Ms. Yoo. Inspired by the age-old technique of her Korean grandmother’s cooking, Chef Esther believes that food is the ultimate expression of a country’s culture. Esther has appeared in numerous Food Network shows such as co-hosting “Beat Bobby Flay” a judge on “Chopped” as well as the show “Money Hungry” and “Throwdown with Michael Symon.” Host on “Chopped 420,” and guest judge on “Battle of the Brothers”. She guest-starred in HBO’s “Selena + Chef” alongside Selena Gomez. Finally, Esther is a challenger chef and finalist in the Netflix hit show “Iron Chef: Quest for the Iron Legend.”

163 Seoul Street immersive activation is an Esther Choi presentation.
163 Seoul Street immersive activation is an Esther Choi presentation. Ms. Jean Pyo is the creative director and brand designer for the event and says “from all the graphics: logos, color palette, typography to the menus, posters to signages! It was so incredible to see all these ideas and sketches come to life to have everyone enjoy our Korean culture. Because experience has to do with the right visuals, smells, taste, sounds.. everything came together so well!! It was a beautiful night of drinking and eating on the streets of the lower east side celebrating our culture.”

About AAPI Heritage Month

Here are 5 facts you need know about this celebratory month.

  • May was chosen specifically to celebrate Asian American and Pacific Islander contributions.
  • In 2009, former President Obama changed the official name.
  • Asian Pacific American women served in World War II.
  • The first large-scale immigration was in 1848.
  • 2017 marked the first year that 3 Asian American women sit on the Senate.

Resource: NYXT

*This event is closed to the general public.

Beverage Director, Haera Shin shares “It was an honor to create cocktails for Esther Choi’s incredible event celebrating AAPI Heritage Month, using all the varieties of Jinro Soju. My goal was to highlight the flavors in all of their different expressions as well as to pull from my Korean heritage. There was no shortage of inspiration because I have always loved Jinro!”
Chef Esther Choi threw an amazing reception for AAPI Heritage Month and Iron Chef announcement at Ms Yoo on the Lower East Side of Manhattan via 360 MAGAZINE. JINRO shots on deck all night in honor of K-Pop.
Chef Esther Choi threw an amazing reception for AAPI Heritage Month and Iron Chef announcement at Ms Yoo on the Lower East Side of Manhattan via 360 MAGAZINE. JINRO shots on deck all night in honor of K-Pop.
Mixologist Ginn Doll says “I had an amazing time – it was a magical night to work along side some of my favorite people in hospitality. The food was amazing, the drinks were amazing, and it was the best way to show exactly how great it can all come together with the right people. Happy AAPI month!”
Chef Esther Choi threw an amazing reception for AAPI Heritage Month and Iron Chef announcement at Ms Yoo on the Lower East Side of Manhattan via 360 MAGAZINE. JINRO shots on deck all night in honor of K-Pop.