Posts tagged with "Florida"

Carl Justel MG via Gabriela Gutierez for Tara Ink for use by 360 Magazine

NOULA

In honor of Haitian Heritage Month, the Miami Design District‘s latest art exhibition takes place at the Buick Building. NOULA is an exhibition that challenges the idea of Haitian experience and existence. This exhibition brings together contemporary Haitian artists from different parts of the world, who disrupt and confront the negative notion about Haitian culture, societal standards and the perceptions of self-identity in relation to imposed narratives.

About NOULA

NOULA addresses historical and contemporary systemic issues, while using the homeland of Haiti as an example and beacon. This exhibition illuminates the great contributions Haiti has offered throughout history. These artists, in their cultural context, are addressing stereotypes, biases affecting self-perception and the misconception of their own country.

These Haitian artists encourage us to celebrate an emerging cultural exhibition, transforming the Buick Building into an immersive gallery. All from different parts of the world, these artists showcase original art, sculptures, drawings and mixed-media in hopes of sparking new expectations in the world of Haitian art. The exhibition notably features conceptual art from Michaelle Sergile, film projection from Steven Baboun and sculptures from Nico Vorbe. In the spirit of Diasporic engagement, NOULA bridges the gap between classic works from old masters and contemporary masters to the most recent work by contemporary artists. This thematic exhibition displays Haitian Heritage through the lens of today’s most prominent and contemporary Haitian artists.

Untitled via Adam Rabinowitz for use by 360 Magazine

THE OFFICE. – Unusual Perceptions

THE OFFICE., an experiential showroom founded by Matthew Chevallard, is launching an exclusive partnership with Memphis Milano as one of its only distributors in the US. In an exhibition called “Unusual Perception,” visitors will expect to see irrational shapes, unique patterns that simulate precious materials, and many other classic stylistic offerings from Memphis Milano furniture designers. From chairs to desks to lighting and shelving pieces, the public is welcome to browse 7 beautiful furniture selections. Among the artists displaying their work is Adam Rabinowitz, Maru Jensen, Eduardo Sarabia, Alyss Estay and Thrush Holmes

About THE OFFICE

Founded by Matthew Chevallard, a young collector and passionate supporter of the arts, in 2017, THE OFFICE. is in the heart of Miami Design District above OTL Café. This experiential gallery celebrates an extensive portfolio of vetted and rising artists such as Adam Rabinowitz, Matt McCormick, Thrush Holmes, Eduardo Sarabia and local Miami artist Jason Seife.

THE OFFICE. gives a twist to the concept of a traditional gallery, bringing in the concept of both fashion and art for guests to enjoy a unique lifestyle experience under one roof. Throughout the calendar year, THE OFFICE. showcases several groups and solo exhibitions open to the public. Its carefully selected artist portfolio provides a blend of regions and techniques to create a tranquil and alluring ambiance.

About Memphis Milano

The first collection of 55 products of the Memphis-Milano brand, under the guidance of Ettore Sottsass and the artistic direction of Barbara Radice, was presented in Milan on September 19, 1981 at the Arc ’74 showroom of Brunella and Mario Godani at number 2 Corso Europa. This was the period of the Salone del Mobile, and more than 2,000 people crowded outside the gallery, blocking the city traffic, for what immediately felt like an epoch-making event. The new language mixed elegance and kitsch, dialoguing with absurd and irrational shapes, using plastic laminates with patterns that simulate precious materials, but most of all it introduced the pleasure of play into the rational language of industrial production: Memphis-Milano quickly conquered public press and attention from all over the world.

Variety Cans Cutout via Berk Communications for use by 360 Magazine

sipMARGS × National Margarita Day

Next Tuesday won’t be any regular Taco Tuesday because February 22nd is National Margarita Day and sipMARGS is here to make celebrating the day a whole lot easier! Instead of going through the hassle of trying to create the perfect margarita, why not just crack open a can for that same great taste!  

Packed with more flavor than a hard seltzer, sipMARGS is your new favorite low-calorie, low sugar, and low carbs can. Available for purchase directly on the site and in-store in New York, New Jersey, and Florida, this tequila lover’s dream comes in four delicious flavors: Classic, Coconut, Mango, and Mezcal. 

Classic 

With bright, vibrant citrus flavor, sipMARGS Classic sparkling margarita is equally tart and sweet with a taste reminiscent of your favorite margarita cocktail.    

Coconut 

Cool and light with unmistakable coconut essence, sipMARGS Coconut margarita is mildly sweet and refreshing with a big tropical flavor.  

Mango 

The sweet, fruity taste of luscious mangoes are at the front and center with sipMARGS Mango margarita.  They are bold, juicy, and effervescent. 

Mezcal 

sipMARGS Mezcal margarita brings the taste of Mexico’s traditional agave spirit to a uniquely refreshing cocktail.  A hint of smokiness, herbal notes, and a touch of sweetness create a distinctively delicious flavor.

Leftwig: Kody an Andretta via Tara Ink for use by 360 Magazine

SLS Hyde Beach This Weekend

This end-of-January weekend is going to be really exciting at SLS South Beach Hyde Beach in Miami, Florida. We start off with Rose Thursdays with David California and end with DJs Chizzle and Aliyo on Sunday night. If you’re in the area, feel free to check SLS South Beach Hyde Beach. 

Thursday, January 27

Rosé Thursdays at SLS South Beach Hyde Beach – David California: Join us at SLS Hyde Beach to rosé all day with sounds by David California.

Friday, January 28

Retreat Fridays at SLS South Beach Hyde Beach – Danny Stern: Keep the celebration going and head over to SLS South beach with sounds by Danny Stern. 

Haus of Hyde – Leftwing: Kody and Andretta: Join us at Hyde Beach in SLS South beach to dance the night away with sounds by Leftwing: Kody and Andretta

Saturday, January 29

Salvaje Brunch- Brave Brunch: tart your weekend on the wild side high above Midtown at Salvaje. They’re debuting their first-ever Saturday service, Brave (party) Brunch, with 7 brand new brunch dishes, a live show, dancers, and insane drink specials (12 – 4 pm).

Swim Club at SLS South Beach Hyde Beach – Chris Valencia and Ariel Assault: Enjoy some rays and sip drinks by the pool at SLS Hyde Beach with sounds by Chris Valencia and Ariel Assault.

Sunday, January 30

Brunch at Fi’lia: Keep the bubbles and the beats bouncin’ in Brickell for the launch of Fi’Lia’s reimagine brunch menu this Sunday and Monday from 11 am – 4 pm at SLS Brickell! Enjoy bottomless mimosas/bloody marys and enjoy ½ off Oysters + all bottles of Rosé! 

Salvaje Brunch- Monkey Brunch: Never quit your monkeying around, as Salvaje revives its internationally acclaimed Monkey Brunch this and every Sunday from 12 – 4 pm.

SLS Sundays at SLS South Beach Hyde Beach – Chizzle and Aliyo: Join us this Sunday at SLS South Beach to soak up the sun and sip your way through the day with sounds by Chizzle and Aliyo.

Rose Thursday via Tara Ink for use by 360 Magazine

Upcoming SLS Performances

It’s a good time to head over to SLS South Beach Hyde Beach. There are a lot of awesome events that are happening this weekend including concerts by David California, Max Styler, Louis Dee, and Livitup. Check out the full itinerary down below. 

Thursday, January 6

  • Rosé Thursdays at SLS South Beach Hyde Beach – David California: Start celebrating the New Year early! Join us at SLS Hyde Beach at 11 AM to rosé all day with sounds by David California.

Friday, January 7

  • Haus of Hyde at SLS South Beach Hyde Beach- Max Styler & Louis Dee: Head over to SLS South beach with sounds by Max Styler & Louis Dee at 10 PM.
  • Retreat Fridays at SLS South Beach Hyde Beach – Danny Stern: Keep the party going with sounds by DJ Danny Stern at 12 PM. 

Saturday, January 8

  • SLS South Beach Hyde Beach –Rascal and David California: Head over to SLS South beach with sounds by Rascal and David California at 10 PM

Sunday, January 9

SLS Sundays at SLS South Beach Hyde Beach – DJ Don Hot, Livitup, and Frankie P: Join us this Sunday at SLS South Beach to soak up the sun and sip your way through the day with sounds by DjDonhot, Livitup, and FrankieP at 12 PM.

Spend NYE in Miami

As the Christmas holiday swiftly approaches, planning for the following weekend can seem worlds away. As New Year’s Eve & Day will arrive in just a blink, here is a comprehensive list of some of Miami’s best holiday options to celebrate the arrival of 2022 flavorfully, safely, and fabulously! From New Year’s Eve & Day dinners, brunches, and parties, some of our favorite venues are opening their outdoor and indoor venues for you, your loved ones, and audiences. 

THURSDAY, December 30th

Rosé Thursdays at SLS South Beach Hyde Beach – David California: Start celebrating the New Year early! Come to SLS Hyde Beach to rosé all day with sounds by David California.

FRIDAY, December 31st

Retreat Fridays at SLS South Beach Hyde Beach – Danny Stern: Keep the celebration going and head over to SLS South beach with sounds by Danny Stern. 

New Year’s Eve Dinner at Diplomat Prime: 3..2…1! Celebrate the New Year with delicious cuisine and drinks at The Diplomat at Diplomat Prime.

THE FOREST OF HIKARI- Chotto Matte: Ring in the new year with an eye-catching art installation paired with the high vibes of DJ Dave Sol.

Quite a Night at SLS South Beach Hyde Beach – Luciano: Dance the year away at Hyde Beach with sounds by Luciano!

Diamonds are Forever at Altitude Pool & Lounge – DJ Cardi: Brickell Scene presents Diamonds Are Forever | A New Year’s Eve function happening Friday, December 31st on the Open-Air Altitude Pool Deck located at SLS Brickell. Come for a memorable NYE event in the heart of Brickell, alongside Miami local celebrity DJ CARDI. General admission and premium open bar tickets are available for purchase along with table package options. 

NYE at The Bazaar at SLS South Beach: No better place to welcome 2022 than at the Bazaar at  SLS South Beach! Come to dance and drink the night away.

NYE at Katsuya at SLS South Beach: Come to Katsuya at SLS South Beach this New Year’s Eve for a fun-filled night by the water.

 NYE Dinner at Fi’lia: Say goodbye to 2021 with a 5-course meal at Filia at SLS Brickell!

New Year’s Eve Masquerade Ball at Salvaje: Come to Salvaje this New Year’s Eve to bring in the new year the wild way!

New Year Experience at Wayku: Come to at Wayku this New Year’s Eve to bring in the new year the luxurious way!

NYE 2022 at W South Beach: Come to experience a New Year’s Eve like no other at the W South beach with the Ultimate Opera Show.

SATURDAY, January 1st

Retreat Fridays at SLS South Beach Hyde Beach – David California and Damaged Goods: Enjoy some rays and sip drinks by the pool at SLS Hyde Beach with sounds by David California and Damaged Goods.

New Year’s Day Recovery Brunch at Fi’lia: Fi’lia will be hosting the perfect solution to help terrible hangovers with a full burger bar menu where you can build your recovery burger that comes with fries. For those who want to continue the party, Fi’lia is offering Bottomless Beverage packages. To keep the vibes going there will be a live DJ. 

Elderbrook at Hyde Beach: Come to Hyde Beach in SLS South beach to jam the night away with sounds by Elderbrook.

SUNDAY, January 2nd

SLS Sundays at SLS South Beach Hyde Beach – HeartAttack and Chizzle: Head over this Sunday to SLS South Beach to soak up the sun and sip your way through the day with sounds by HeartAttack and Chizzle

Mia Garrett for use by 360 Magazine

U.S. Polo Assn. Scholarship for A.W. Dreyfoos School of the Arts

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has recently founded two $2,500 scholarships and contributed several fashion design essentials to the A.W. Dreyfoos School of the Arts in West Palm Beach, Florida.

The public, all-arts magnet high school of A.W. Dreyfoos School of the Arts was founded in 1989 as the top arts high school in the nation’s 11th largest school district, the School District of Palm Beach County. All donations for the high school were made through the Dreyfoos School of the Arts Foundation. The objective of the foundation is to broaden and further develop both art and academic programs at the A.W. Dreyfoos School of the Arts. Contributions enrich curriculums for the school that can’t be financed through the School District.

“On behalf of the Foundation and the Dreyfoos School, I would like to thank U.S. Polo Assn. for the generous gifts. Art, music and design supplies are expensive, and the donated items were a welcome surprise for our deserving students,” stated Chris Snyder, the Executive Director of the Dreyfoos School of the Arts Foundation. “We also look forward to partnering with U.S. Polo Assn. on the scholarships for one male and one female student who will graduate this spring from our school.”

The scholarship winners will be established by the school and named in May.

The president and CEO of USPA Global Licensing J. Michael Prince spoke about the impact of the A.W. Dreyfoos School of the Arts. He said, “I’ve been to A.W. Dreyfoos School of the Arts several times now to meet with students, and they are some of the most talented, creative and confident young adults I’ve ever talked with. It’s these students who will be the industry’s future fashion designers and creatives. We are lucky to have the school right here in the backyard of our U.S. Polo Assn. Global Creative Center in West Palm Beach.”

818 via Sophie Sahara for use by 360 Magazine

A Night with 818 Tequila

Miami Art Week wrapped in style on Sunday night, December 5, at SAAM Lounge at SLS Brickell with Kendall Jenner hosting a VIP gathering for her award-winning 818 Tequila. Jenner was all smiles in a form-fitting midi dress, posing for photos while she played hostess, her guests sipping the hand-crafted spirit and enjoying bites including Smoked Golden Beet Tartar and Spicy Tuna & Rice Cracker “Sandwich.” Miami’s glamour set danced the night away to beats by DJ Cardi at the cozy cocktail lounge.

About SLS Hotels & Residences

SLS is the home of an extraordinary experience coupled with a playful ambiance. Culinary artistry, theatrical interiors, subversive design touches and unexpected indulgences are at the heart of every SLS property. Collaborations with leading developers, architects, designers and chefs allow SLS to continue anticipating, innovating and shaping the future of luxury lifestyle living. With seven properties in Beverly Hills, Miami, Bahamas, Cancun, and Dubai, SLS is set to open one additional property in Puerto Madero, Argentina by 2022. Learn more HERE.

SLS Hotels & Residences is part of Ennismore, a creative hospitality company rooted in culture and community, with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.

About SAAM Lounge

A room that truly feels like home, SAAM Lounge at SLS Brickell features a 2,800 sq ft indoor/outdoor space with private nooks of couches and balcony terrace with a fireplace. Our vintage cocktail lounge is business casual meets evening date night. Stop by after work for happy hour, come up after dinner or gather with your friends in our salacious evening ambiance.

About 818 Tequila

Founded by Kendall Jenner, 818 Tequila is an award-winning, hand-crafted tequila brand committed to uplifting the women and men who make it. Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won 16 blind tasting awards across six major industry competitions. Sustainably produced from one hundred percent Weber Blue agaves, 818 Tequila features three variations: Blanco, Reposado and Añejo.

Manny Hernandez for use by 360 Magazine

Jennifer Hudson Headlines InterContinental® Miami Make-A-Wish® Ball

Make-A-Wish® Southern Florida and InterContinental® Miami raised an excess of $2.7 million net expenses at the annual InterContinental® Miami Make-A-Wish® Ball. This year’s InterContinental® Miami Make-A-Wish® Ball was held on Saturday, November 6, headlined by singer and actress Jennifer Hudson at InterContinental® Miami. Jennifer Hudson performed a captivating concert for the Ball guests where actress and filmmaker Gabrielle Anwar returned as celebrity emcee of the Ball.

The theme of the annual Ball was “Galactica,” prompted by pop culture, vintage sci-fi films and space science. The “Galactica” theme led to some very innovative and inventive analyses on the Ball’s “white carpet.” The trio known as the “Three Amigos,” including Shareef Malnik, Glenn Sampert and Norman Wedderburn, welcomed guests to the 26th annual InterContinental® Miami Make-A-Wish® Ball.

All assets raised from the Ball benefitted Make-A-Wish® Southern Florida. Make-A-Wish® Southern Florida is a non-profit organization that grants life-transforming wishes for critically ill children.

The Ball’s space theme was theorized by the Ball’s Creative Direction Maxwell Blandford. InterContinental® Miami was creatively transformed by DECO Productions into a “galactic wonderland.” The space was attributed to retro space movies “Barbarella,” “Forbidden Planet” and “The Green Slime.”

Ball guests dined on a space-themed menu curated by Chef Jhonnatan Contreras. During the dinner, “Wish Kid” Jacob Schwartz was recognized. Jacob is a critically ill six-year-old that was diagnosed with high-grade osteosarcoma. His wish was to enjoy the ocean and was realized when his family traveled to Hawks Cay Resort in the Florida Keys, courtesy of Make-A-Wish® Southern Florida. Jacob’s mother, Helen Schwartz, spoke at the ball. She thanked the charity for granting her son’s wish that led to an unforgettable, stressless opportunity for him to just enjoy being a kid again. Gala Chair Shareef Malnik dedicated the Ball to Jacob.

Gabrielle Anwar, actress, filmmaker and Make-A-Wish® Southern Florida Ambassador, returned for her 10th year as a celebrity emcee to host her signature Wishes live auction. The auction showcased “nine out-of-this world experiences and one-of-a-kind items.”

Presented by the Finker-Frenkel Family Foundation, the Ball’s entertainer Jennifer Hudson performed a 45-minute set of fan favorites. Jennifer Hudson gave performances of “Natural Woman” and “Respect,” the title song from the Aretha Franklin biopic that she stars in. All guests received VIP gift bags that consisted of a coffee table book by artist Romero Britto, a custom star-shaped donut from The Salty and a $100 gift certificate from Alto car service.

The InterContinental® Miami Make-A-Wish® Nightclub presented by E11EVEN MIAMI was the official after-party, held following the Ball at InterContinental® Miami. The after-party was headlined by Ja Rule who also performed live. DJ Affect “set the tone for the evening,” highlighting a runway show that showcased looks by House of Skye. House of Skye is a global luxury fashion house by Skye Drynan. 42 custom designs strolled down the runway. The models wore “sky-high bling ponytails and alien-esque high twists coifed by in-kind donor Danny Jelaca of Danny Jelaca Hair.” Makeup was created by Beauty For real and further eye candy was supplied by Forealism.

The Ball’s partner, founder and in-kind donor InterContinental® Miami has contributed those donations to Make-A-Wish® Southern Florida, which has further allowed the organization to raise more than $32 million. These donations have resulted in over 6,300 wishes being granted to children with life-threatening medical conditions in the chapter’s area.

image by RED hospitality for use by 360 magazine

RED Hospitality and Leisure

RED Hospitality and Leisure is a leading provider of resort services including destination services, watersports, beach and recreation operations, destination management services and transportation. Their clients include premier brands such as The Ritz-Carlton, Westin, and leading hotel REITS in North America and the Caribbean. Their company motto is “Exceptional Experiences by Exceptional People.” RED specializes in providing critical guest-facing departments with subject matter experts, passionate associates, and dedicated management.

With a vertically integrated model, it allows them to provide an end-to-end, highly curated guest experience, driving increased guest satisfaction and revenue for our hotel partners. We work closely with clients to ensure seamless and transparent integration of brand standards. The RED team is made up of hospitality professionals dedicated to turning revenue negative or neutral departments, such as recreation and concierge, into profitable and engaging areas of our client hotels.

Last week, 360 Magazine got the opportunity to speak with Jason Campbell who is responsible for leading RED’s five markets and its subsidiary businesses. With over twenty years of experience in hospitality – focusing on hotel integration, opening project management, guest service standards, and organizational capabilities – Jason provided a lot of insight and useful information to understand the industry.

What brought you into the hospitality industry?

I couldn’t wait to get my work permit when I turned 14 and my first position was at Chesapeake Bagel Bakery in Northern Virginia. I got a thrill out of managing the ‘rush’ each day and the ability to put a smile on someone’s face by providing them genuine service. I went on to study Hotel Management in high school and after competing in DECA, I was confident I would make my passion for hospitality my profession. I later joined Great American Restaurants and learned the importance of team service, which transformed me into thinking more about ‘we’ and less about ‘me’. There was so much more we accomplished together than as individual contributors, which became a part of my management philosophy thereafter. One afternoon we toured a nearby full-service, Marriott hotel and it opened my eyes to all the positions you could learn in the hotel business – from accounting, management, events, food and beverage, front office, valet, concierge, retail, and spa, it put me on a path to seek out a company which I could grow within to learn as much as I could. I started with Marriott as a pool server in Orlando at The World Center hotel, our biggest property at the time, and worked my way up to a Senior Director at their Corporate office in Bethesda leading various teams of operational subject matter experts.

What would you say helped get you where you are?

I was fortunate to start working early and understanding how organizations function. This allowed me the opportunity to be groomed by incredible mentors early in my career. I had a ‘fire in my belly’ which kept me curious to learn more and push beyond my comfort levels which accelerated my learning. Reading books like ‘Setting the Table’ by Danny Meyer broadened my perspectives on how other companies were building their success and created inspiration for me. Throughout my career, I would raise my hand to take on a new project or move into unknown territory. I found I enjoyed projects which required the ability to work well in ambiguity, innovate ideas and test hypothesis, then refine and document processes and procedures to drive sustainability of those initiatives. These projects then presented themselves more frequently and I’ve been thankful to be able to write my own job description for the past decade of my career, focused on building organizations moving from the startup phases of a company’s lifecycle, into to their adolescence and growth stages.

What are some of the biggest challenges you’ve faced/currently facing?

The hospitality industry is one of many industries experiencing a labor shortage right now, further compounded by the return of unprecedented demand it’s going to be a constraint over the upcoming quarters as the workforce resets and restabilizes post-COVID. We’ve turned this challenge into a strength by focusing on the development of our current employees, up and down the organization. Our philosophy is if we can recruit the best and invest in their continuous development, we will be able to build our bench over time and capitalize on the human equity which differentiates us from our competitors. We have been allocating resources to not only respond to the weekly demand and provide quality products and services, but to further enhance the training tools and resources we have available to our team members. Additionally, we provide various coaching programs for our management team, making them more versatile, compassionate, and effective in their roles, as well as consistency driving the company’s culture across five marketplaces. This will continue to translate to us having low turnover than industry averages, and a solid foundation to build momentum behind. We run a fast-paced business with high expectations, and if we can show someone a path to continue to grow their career, the future opportunities are endless.

How would you describe your efficiency of operations?

We lead our business units by empowering our managers and employees to make decisions which they believe are in the best interest of the customer, our clients, and the business. This allows us to be more productive as an organization and gives us the opportunity to admit when we make a mistake, which is really a win-win, in that it encourages continuous improvement in a comfortable, trusting environment. We would rather our teams try and fail, than fail to try. If we do fail, we fail fast, learn what didn’t work, pivot, and try again. We are thankful in that our teams are highly committed and highly motivated individuals, who have embodied this framework, which has allowed us to launch new initiatives such as retail operations on land and at sea, developing and accrediting a new sailing academy, creating marine biology expositions to teach guests about local marine life, and activating community programming events to support the neighborhoods we do business in.

Any exciting collaborations in the future?

This quarter, we will be launching a social media management strategy, including a once in a lifetime position to hire a brand ambassador who will travel and experience our brands around South Florida and the Caribbean, curating the content they create to share our company’s story and the first-hand experiences our customers and employees experience. We recently engaged a Public Relations agency who is helping us identify additional opportunities to participate in and sponsor industry conferences, guest speak on discussion panels, and network with lifestyle companies in similar spaces to support the fast rebound of travel.

We’re fortunate to have incredible partners in the luxury and boutique hotel space today, which really resonates with our customers and our brand. From a guest perspective, our goal is for our teams to be in differentiated from the hotel employees, and because RED employees share similar core values, ethical alignment and exemplary hospitality skills as the hotels and brands we work with, this is another advantage of both parties. We operate as an extension of their executive teams, leading and supporting departments they can depend on, which results in the continued collaboration of group efforts to coordinate and plan special events such as unique Festive Season offerings.

Any advice for those working in the hospitality industry?

More of a thank you. This downturn has had the worst impact to our industry in history. I’m inspired by those who double downed and had faith in the recovery of travel and the tenacity to see through what an accelerated return to business demands is now. There are still challenges which lie ahead and I think those who have invested in themselves and their company’s success over the past year are going to have many opportunities to grow into their next roles. A shared benefit to those who have stayed engaged and been fortunate to remain a part of a company, have adapted to wear many hats and understand the intricacies of other parts of the business, the connectedness and importance of each of those disciplines. The human equity which RED has produced over the past year is one we will continue to cultivate as we build our bench strength, deploying our top performers into more complex markets and higher visibility opportunities, such as the launch of new markets and properties next year.

How did COVID impact RED?

RED, like all travel companies, had to significantly consolidate operations when demand evaporated at the start of Covid. Interestingly, the closure of international borders created a change in domestic traveler’s preferences, and encouraged them to seek homeland destinations, often gravitating to the sun and sea. This summer, we had record demand with travelers from Texas, New York, Florida, and North Carolina being the first to return, most notably to our Sebago offerings in Key West.

The pent-up demand led to travelers staying in destination for longer, and often spending more than years prior, because they had more expendable income after foregoing their annual vacation the year prior. RED offers outdoor experiences, which were in high demand as guests returned, and we continue to see stronger than anticipated demand through September and October which are our typical shoulder slower months. This is encouraging to us, and we predict a busy year lies ahead, especially as inbound international travel returns.

Any plans for expansion?

Indeed. It’s one of our company goals for the next year. We launched our first international market and operations at The Ritz-Carlton in Turks and Caicos in June, which we plan to expand upon very soon. We also expanded to two new hotels in Key West and signed a new contract to launch at two new hotels by the end of 2022.

There are many hotel owners who reinvested in their properties during the pandemic and are preparing to reopen operations in the upcoming quarters. Over that same period, RED has further solidified its value proposition, which provides owners and operators a turnkey solution to their recreation, tour and activity and watersport experience offerings. Our background in preopening project management, operational execution and building high performing work teams with exemplary service and technical watersports skills tells a compelling story. We will continue to look for clients we can build more of these symbiotic relationships with.

Is there anything else you’d like to share with us?

There is a specific competency and skill set we’ve begun to speak about internally and are starting to see gain traction in social and training platforms, which is Emotional intelligence. The recovery from this pandemic is one which has impacted everyone in the world and has provided a common experience amongst all of us which didn’t exist before. Although each of us may have experienced it differently, it is something which we hope can bring us back together and teach us to be more empathetic to one another, building on those connections amongst us. Of course, we recommend one of the best places you can have those conversations is onboard one of our catamarans with a beverage in hand, watching the sunset fall off the horizon. Safe travels to everyone and thanks for the time. We hope to see you soon.

More on RED Hospitality and Leisure here.