Posts tagged with "sharks"

Shark illustration done by Mina Tocalini of 360 MAGAZINE.

Mike Tyson Vs Shark

This year’s Shark Week may be the biggest and craziest yet – with plenty of celebrity hosts including Shaq, Mike Tyson, and Rob Gronkowski. Although Mike Tysons’s comeback against Roy Jones Jr was postponed, fans can still see Tyson in action fighting a shark. The shark fight became the number one topic of discussion yesterday, according to international social media analytics firm Talkwalker. 

Mike Tyson was mentioned 1,300 times yesterday, but the event itself – dubbed “Rumble” – with the shark was mentioned 92,400 times. So combined, the Tyson event was mentioned 93,700 times, almost exclusively between 4 and 8 p.m. and representing approximately 60 percent of the total conversation, Talkwalker reports.

Overall, there were nearly 140,000 mentions of Shark Week over a 24-hour period, generating 188,000 engagements, including 100,000 mentions between 4 and 8 p.m. yesterday (Sunday).

For comparative perspective, in the NBA yesterday, Portland played the Philadelphia 76ers at around that same time. That game generated just 19,300 mentions and 36,000 engagements.

The most engaging tweet came from Mike Tyson, garnering 1.9 million views, and more than 26,000 engagements

Demographics show that the Shark Week audience (or at least the engaged online audience) is mostly male: with 86 percent of the social audience, Talkwalker reports. In addition, 50 percent the total social audience tweeting about Shark Week (male and female) are between the ages of 25-34. They are employed parents, holding job titles like executive manager, analyst, scientist or engineer. Their interests range from art to parenting, reading and literature, sports and of course animals. Also, 7.3 percent of the people tweeting about Shark Week mention sports as an interest, compared to only 6.9 percent who list animals as an interest.

Shark Week specific commercials, such as this event specific ad from Geico demonstrate that the event is a big endeavor and worthy of special creative.

The event was also a big win for non-profit group OCEANA who had some of the most mentions for a brand. Other top brands were of course the Discovery Channel, Twitter, and Fortnite. 

For some though the brand feeding frenzy has made them yearn for a simpler time when Shark Week was all about the sharks.

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Follow Mike Tyson: Facebook | Instagram | Twitter

Mina Tocalini, 360 Magazine, Dolphin

Winter the Dolphin’s Beach Club

Sitting on America’s number one beach, this dolphin and marine life themed hotel features the inspiring dolphin made famous by the Dolphin Tale movies – Winter. Part of the Ascend Hotel Collection portfolio by Choice Hotels, Winter the Dolphin’s Beach Club comes to life after an extensive renovation and rehaul of an existing Choice hotel with a focus on sustainability and conservation.

“We are beyond excited to open this hotel to guests and offer them a very special experience that ties in with the mission of Clearwater Marine Aquarium,” said Page Development Group President Steve Page.

The 91-room beachfront hotel boasts an outdoor pool with beach cabana rentals, as well as two on-site restaurants, Cabanas Coastal Grill and Cabanas Beachside, serving up fresh seafood, American fare and specialty cocktails, providing ample opportunities for guests to relax and connect. After a long day in the warm Florida sunshine, guests can retreat to their room and enjoy all the comforts of home, including complimentary WiFi, a refrigerator and microwave, as well as a Keurig coffee maker and in-room coffee.

As part of Page Development’s Group passion for environmental protection and commitment to sustainable practices, Winter the Dolphin’s Beach Club is CMA-certified with measures to protect marine life including sea turtle safe lighting, the elimination of single-use plastics, and special window treatments to reduce energy use while minimizing the harmful effects of sun glare off of the Gulf.

“We’re so excited to invite guests to see Winter at our facility and then have them stay in this fabulous and environmentally friendly, Winter and marine life themed hotel,” said CEO, Frank Dame. “We’re confident that families will be attracted by the newness of the hotel, its commitment to sustainability, and the unique learning opportunities of immersive marine life education.”

Not only will guests feel good about the sustainability of their stay at Winter the Dolphin’s Beach Club, they will be contributing to Clearwater Marine Aquarium’s non-profit mission. Proceeds from each room night will go directly to the care, education, research and conservation of marine mammals through the work of CMA.

Winter the Dolphin’s Beach Club is managed by Tampa-based McKibbon Hospitality, with hospitality veteran Adam Winning recently appointed as the hotel’s General Manager. Adam brings more than a decade of hospitality and leadership experience to the role, having most recently served as the General Manager of Aloft Jacksonville Airport.

Clearwater Marine Aquarium (CMA) is a 501(c)(3) nonprofit working marine rescue center dedicated to inspiring the human spirit through leadership in education, research, rescue, rehabilitation and release. CMA is home to rescued dolphins, sea turtles, river otters, stingrays, nurse sharks and more. Winter the dolphin’s story of survival, after an injury that caused her to lose her tail, has impacted millions of people around the world. Major motion picture Dolphin Tale (2011) features Winter’s story and its sequel Dolphin Tale 2 (2014) features the incredible story of Hope, a young resident dolphin of CMA. Through Clearwater Marine Aquarium Research Institute, CMA conducts important global research focused on protecting manatees, right whales and sea turtles. The mission and potential to change people’s lives differentiates Clearwater Marine Aquarium from any other aquarium in the world.

Follow Clearwater Marine Aquarium: Facebook | Instagram | Twitter | YouTube

Follow Winter the Dolphin’s Beach Club:  Facebook | Instagram 

SCUBA SHOW × LBC

31ST Annual Scuba Show Returns to Long Beach Convention Center

The Nation’s Largest Consumer Scuba Expo Returns on June 23-24; Posthumous California Scuba Service Award to Honor Lloyd Bridges on 60th Anniversary of “Sea Hunt”

Divers from across the nation are invited to enjoy the spirit of adventure at the diving event of the year, as the Scuba Show returns to Long Beach with more scuba exhibitors, experts and seminars than ever.  For three decades, this expo has drawn out thousands of passionate divers and ocean lovers for a weekend of storytelling, exploration and personal connection with the welcoming and close-knit diving community. Perfect for divers of all levels of experience, and people who want to learn about it, the Scuba Show is the place for anyone to discover and appreciate the magic of diving. Attendees can learn how to get scuba certified, browse hundreds of diving products and discover new and exciting diving destinations and opportunities from around the world. Addtionally, this year’s California Scuba Service Award is posthumously going to “Sea Hunt” star Lloyd Bridges – “Sea Hunt” aired from 1958-1961 and is largely credited by those within the industry with generating much of the excitement and interest in scuba diving in the United States.

The Scuba Show will feature 76,000 square feet of floor space covered by over 300 exhibitors, vendors, destinations and experts from around the world, dozens of seminars, clinics and classes, cooking demonstrations, door prizes, a 15,000 gallon try-diving pool, and its popular Saturday night party.

Date:

Saturday, June 23, 2018

10:00 AM – 6:00 PM

Saturday Night Party starts at 6:00 PM

Sunday, June 24, 2018

10:00 AM – 5:00 PM

Location:

Long Beach Convention Center, Exhibit Hall C

300 E. Ocean Blvd.

Long Beach, CA 90802

Tickets are available online at scubashow.com/attendees/tickets. Full price tickets will also be sold at the door. Single day advance tickets range from $12 (single day exhibit hall) to $32 (single day exhibits plus seminars), and two day passes are $62 (includes exhibit hall and seminars). For more information, please visit www.scubashow.com.