Posts tagged with "rihanna"

Guwop Artwork 1 via Republic Records for use by 360 Magazine

Guwop Reign – Flawless

18-year-old Boston-born and Atlanta-based rapper Guwop Reign uncovers a new single entitled “Flawless,” the first single from his upcoming EP Life At It’s Finest. It is available at all DSP’s via Galactic Records/Republic Records now.

Stream “Flawless”—HERE.

On the track, string samples blanket a skittering beat as his melodic flow takes flight. He delivers each line with conviction before locking into a chantable chorus punctuated by airy and effervescent harmonies.

It’s a worthy follow-up to his most recent single “Need Me.” Of the latter, iHipHop raved, “Guwop hits addictive melodies and quick flows, matching the energy of the production,” and Banger of the Day promised “you’ll have to be hitting repeat on this one plenty of times this summer.” Not to mention, it earned plugs from Enigma Online, and more. The song continues a prolific streak highlighted by “Forgot It” and “Super Pain.”

With every move, asserts himself as “Flawless” new talent.

Thus far, Guwop Reign has eclipsed 5 million-plus Soundcloud streams and earned glowing endorsements from tastemakers with Lyrical Lemonade crowning him “one of 2020’s standout stars.” Last year, he rolled through with a string of anthems, including “Demeanor.” Additionally, his fan favorite “Mulan 2” raked in a ton of streams. Lyrical Lemonade proclaimed, “The Atlanta native’s massive range shines and he is able to easily manipulate pitch and cadence to keep his songs continually interesting and simultaneously sonically pleasing.” Meanwhile, The Daily Chiefers commented, “Atlanta’s own Guwop Reign is in the fast lane and firing off nothing but bangers in 2020.”

About Guwop Reign

Music encodes life’s most important lessons. Beneath the beats and between the bars, Guwop Reign confronts the struggles of youth, depression, anxiety, friends-turned-into-foes, and relationships with a level of wisdom and perspective that belies his 16 years. The Boston-born and Atlanta-based rapper flows with the intensity of an open wound as he tightly grips each melody. Streamed nearly four million times on Soundcloud, Reign built an avid fan base with one independent anthem after another including “Money Talk,” “Fly,” and “No Love” plus tastemaker praise from Lyrical Lemonade and Elevator Magazine. Landing a deal with Galactic Records in partnership with Republic Records the young prodigy released his single “Mulan 2” in 2020 and prepares to make his full-length debut for the label. Drawing on diverse influences such as Tupac, Future, Young Thug, and Rihanna, he asserts himself as a melodic hip-hop force ready for the spotlight.

BESITO BIA Album Art for use by 360 magazine

BIA × G HERBO

BIA RELEASES NEW SONG AND MUSIC VIDEO BESITO FEAT. G HERBO

Multi-platinum-certified Boston-born and Los Angeles-based artist BIA released her new song and music video “Besito” featuring Chicago rapper G Herbo.

Besito” is a track that features BIA’s signature sound and distinctive voice, with her usual girl empowerment theme, encouraging her female listeners to think they’re all that because they are, as she exposes her accomplishments to inspire girls and women while motivating them to never settle.

This time around, BIA opted to give us a deeper look into her universe as an Afro-Puerto Rican and Italian artist raised in Massachusetts switching from Spanish to English with sharp and witty verses in a new, contemporary hip-hop style that reflects how global her music is.

Meanwhile, in the music video, directed by Nigerian-born, British director Daps, we see BIA basking in Puerto Rico, the land of her grandparents, interacting with the people, embracing the culture, and enjoying the idyllic beaches, while looking strong and confident, aligned with the message of “Besito.”

“Besito” featuring G Herbo comes after “Whole Lotta Money Remix” featuring Nicki Minaj. The remix, which has garnered 18 million views on YouTube, came to be after Minaj fell in love with BIA’s “fresh” hip-hop and wanted to jump on the track. The original song became a viral sensation thanks to TikTok with over 275,000 streams on the platform and attracting star support from Cardi BKylie JennerKendall JennerLizzoLil Nas X, and many more.

Premiering today is also the Savage X Fenty Show Vol. 3 where BIA is one of Rihanna’s special guests performing at the event. The iconic fashion show was filmed at the Westin Bonaventure Hotel & Suites in downtown Los Angeles, and it’s available exclusively on Amazon Prime Video. BIA will be wearing a very bright set that matches her fun and vibrant personality that will be available for purchase after the show, and her act will not only catch your attention, but leave you wanting more.

Presave For Certain Deluxe Album here.

BIA is currently on tour as Don Toliver’s special guest.

Tour Dates:

Sept. 24 – Milwaukee, WI

Sept. 25 – Chicago, IL

Sept. 28 – Cleveland, OH

Sept. 29 – Detroit, MI

Oct. 2 – New York City, NY

Oct. 3 – Montclair, NJ

Oct. 4 – Boston, MA

Oct. 6 – Wallingford, CT

Oct. 7 – Philadelphia, PA

Oct. 8 –  Brooklyn, NY

Oct. 10 – Washington, D.C.

Oct. 12 –  Raleigh, NC

Oct. 13 – Charlotte, NC

Oct. 15 – Miami, FL

Oct. 17 – Atlanta, GA

Oct. 20 – Houston, TX

Oct. 22 – Dallas, TX

Oct. 24 – Denver, CO

Oct. 25 – Salt Lake City, UT

Oct. 27 – San Francisco, CA

Oct. 28 – Oakland, CA

Oct. 30 – Los Angeles, CA

Oct. 31 – Los Angeles, CA

Festival Performances:

Oct. 29 – Rolling Loud New York

Nov. 12 – Day N Vegas Festival

Dec. 10 – Rolling Loud California Festival

ABOUT BIA

Multi-Platinum Recording Artist BIA is known for music that possesses both biting wit and boldly authentic swag that stems from BIA’s years traveling through the Boston rap scene, later moving over to Miami, Los Angeles, and then taking over the world. With every mixtape, collaboration, and guest appearance, BIA has only amplified her reach. She dominated 2020 with a fresh new perspective: she inked a deal with Epic Records, dropped the hard-hitting “Free BIA (1st Day Out)” and the intoxicating “COVERGIRL”, as well as dove further into the fashion world with a feature in Good American’s Spring 2020 campaign and Missguided x Sean John Fall 2020 capsule collection.

By the end of 2020, she dropped her For Certain EP, armed with the hit single “Whole Lotta Money” — a song with a central message that unlimited currency can be both mental and physical. The EP reached the Top 10 of Billboard’s Heatseekers Album Charts, and “Whole Lotta Money” became an undeniable force, due in part to its continuous viral success on TikTok. The track has jumped right off the platform and into streaming stardom, marking its territory in the Spotify Viral 50 Chart as well as the Global Spotify Charts and earning her a nomination for “Best Breakthrough Song” at the 2021 MTV VMAs. In addition, BIA’s reimagined version of her hit song “Skate” was featured in the 2021 Stanley Cup Playoffs tune-in promos on NHLNetwork, NBC and NBCSN in the U.S., Sportsnet and TVA Sports in Canada, and across the NHL’s social and digital platforms.

Bad With Phones – Refrigerator

Today, South East London’s Bad With Phones shares his new track, “Refrigerator,” alongside a mesmerizing visualizer, out now on Don”t Sleep. The Deptford-bred creator, known as Manny to his friends, received instant support for his debut track “Needles” from notable tastemakers like Complex who described it as “such a wonderfully odd introduction” to the artist. In 2020, he released the highly praised single “ON1” which garnered over 1.4M streams on Spotify alone.

Hot on the heels of his greatly-received track “Ghost,” Bad With Phones is back today with his next installment. Opening with a nod to the legend herself, Rihanna, “Refrigerator” is an icy and subdued but sensual single. In Manny’s own words: “I heard the beat and it sounded like an anthem and made me feel like a cold motherfucker hence the title I also recorded it with the mic in my Refrigerator.”

Manny is a man about town. An ex-hacker, photographer, space-enthusiast, and producer, there’s nothing deemed too big or small for him to sink his teeth into. Like many good stories, Bad With Phones’ begins in a small black church.

Manny’s first attraction to music came after being drawn to the bass guitar, which he discovered through his pastor father’s church. He started playing in the church band where he would secretly play secular R&B riffs in the middle of church proceedings for his own amusement, sparking his rebellious counterculture spirit. Inspired by the likes of Bootsy Collins, with vocals that bring Andre 3000 to mind, Bad With Phones found inspiration from black artists who were celebrated for going against the grain.

Attending Westminster University with classmates Michael Kiwanuka and Paolo Nutini, he developed his knowledge, songwriting skills, and musical performance there. A stint in Berlin would later introduce him to the world of psychedelics, which became a source of spirituality and the foundations for his own music. Bad With Phones is signed to Don’t Sleep, a new London-based music venture with the mantra to support creators who are pushing culture forward and Manny’s honest lyrics paired with his warm, intimate style are destined for great things.

LISTEN TO “REGRIGERATOR”

WATCH VIDEO

Bhad Bhabie – Miss Understood

From viral sensation to multi-platinum hip-hop phenomenon, 18-year-old Danielle Bregoli (aka Bhad Bhabie) is a true 21st century star, known worldwide for her mischievous flow, razor-sharp wordplay, and unstoppable charisma. With over a billion global streams thus far, the Florida born rapper has emerged as a landmark talent.

Today Bhad Bhabie returns to the music scene with sizzling visuals for her lead single “Miss Understood.” Directed by Tiny Tapes and Orazio and filmed in Los Angeles the high energy video will be featured on her forthcoming EP.

Amidst an aesthetic of neon lights, blurry screens, paparazzi and dollar bills, the video’s opening finds the rapper donning a dominatrix like outfit and welcoming fans into her world to share a story about love, haters and decadence. She says, “the video for Miss Understood has some fire sexy looks and a real intimate feel. It’s definitely a new kind of video for me.”

Co-written by London Jae (Beyonce, Rihanna, Cardi B) and produced by Go Grizzly (Future, Nicki Minaj, Kehlani) the song’s hook “They say I’m trouble, but maybe I’m just misunderstood…” seems apropos for the star who sometimes finds herself in hot water for being so outspoken. This time Bhad Bhabie has channeled all her passionate energy into creating a new more mature sound while continuing to carve out her own niche in the hip hop world. “I’ve definitely evolved with my sound. My new music is less gimmicky, I feel like a lot of my old music was kinda childish. I was young, I was 14 and 15. Now I’m 18 and I’m definitely going to show that I’m more mature with my content and delivery.”

With her increasing catalogue of chart-busting hits, social media triumphs, and seemingly non-stop artistic growth, Bhad Bhabie is unquestionably one of today’s most successful new superstars. She has catapulted herself from a meme to a globally recognized influencer and artist boasting over 1.5 billion global streams. She seamlessly moves between worlds of social justice and sexy, with a massive OnlyFans account and she also made headlines this year speaking out against Turn About Ranch and the “troubled teen industry.”

Having previously collaborated with heavyweights Megan Thee Stallion, Lil Yachty, City Girls and Lil Baby and more. With this new project she hopes with this project her listeners can finally get a feel for who she is as a woman, artist and human being. Whether she’s talking about relationships, finances, breakups or the glow up, Bhad Bhabie is letting her ingenuity manifest itself. It’s the way she speaks, dresses and creates.

LLOYISO SIGNS WITH UNIVERSAL MUSIC GROUP

RISING VOCAL POWERHOUSE LLOYISO SIGNS WITH UNIVERSAL MUSIC GROUP SOUTH AFRICA AND REPUBLIC RECORDS

After taking over social media and emerging as an international phenomenon, South African singer and songwriter Lloyiso announces his signing with Universal Music Group South Africa and Republic Records. Simultaneously, he reveals the release of his debut single “Seasons” today. He notably makes history as the first South African artist to sign to Republic Records.

Listen to “Seasons”: HERE

Over the past month, he has teased out “Seasons” on TikTok. Thus far, it has inspired 13K-plus creates on the preview alone and the live version of the song has received over 2 million views thus far on YouTube. Now, the official release highlights his powerhouse vocals front and center over strains of dramatic piano. The momentum builds towards a soulful and soaring refrain, “It’s been hard to accept that seasons change and feelings fade, so all I ask, don’t call me.

“It’s an honor to work with Monte Lipman and the team at Republic Records in launching the career of this amazingly talented soul, Lloyiso. Witnessing the signing of the first South African artist on the Republic roster will inspire others on the continent, and we’re proud to be leading that charge one artist at a time,” says Sipho Dlamini, CEO Universal Music Africa – Sub Saharan Africa.

Welcoming Lloyiso to the label, Republic Records Executive Vice President of A&R Brett Alperowitz commented, “Lloyiso has all the makings of a career superstar—knockout vocals, incredible songwriting, and an amazing story to tell. He’s the rare talent who not only transcends genres, but crosses borders as well.”

Kgosi Mahumapelo, CEO of Ambitiouz Entertainment (South Africa’s leading independent record label who reached an agreement with UMGSA and Republic Records to enable Lloyiso to move teams), stated on Lloyiso’s new signing, “We believe the world is ready to be touched by Lloyiso. Partnering with Universal South Africa and Republic Records, who both have a proven track record of successfully breaking new talents on a global scale, will ensure that the world gets to hear and experience raw South African talent.”

Hailing from just outside of Port Elizabeth, South Africa, singer, songwriter, and producer. Lloyiso wields the kind of voice that instantly tugs at heartstrings. It’s the kind of voice that shines in any arena—whether in front of a laptop camera or under the lights of a festival stage. It’s the kind of voice that makes you stop what you’re doing and sing along. At 16-years-old, he appeared on South African Idol and placed fifth in the competition. Following “three weeks at university, he left school and focused on music inspired by the likes of Sam Smith and Kanye West. He performed anywhere possible, singing in exchange for dinner at local pubs. He even recorded in English and ten different African languages. Taking over social media, Lloyiso amplified his voice globally by posting covers on Facebook before embracing YouTube. He gained the endorsement of everyone from Kygo to Tyga and gradually amassed an enthusiastic audience. Nailing viral renditions of Rihanna, Billie Eilish, Lewis Capaldi, and more, he launched his TikTok during 2020, generating tens of millions of views and attracting the attention of labels worldwide. Finding his home, he notably made history as the first South African artist signed to Republic Records. Now, he conveys feeling in its purest form through a series of 2021 singles ignited by his debut “Seasons.”

photo by Mass Appeal for use by 360 MAGAZINE

Mass Appeal Announces Two New Executive Hires

MASS APPEAL ANNOUNCES TWO NEW TRAILBLAZING EXECUTIVE HIRES

JESSICA RIVERA NAMED GENERAL MANAGER & JENYA MEGGS NAMED SENIOR VICE PRESIDENT OF CONTENT

FEMALE EXECUTIVES TO HELP LEAD THE CHARGE OF MASS APPEAL’S MONUMENTAL #HIPHOP50 PROGRAM

Mass Appeal has announced two new key executive hires – two trailblazing women who will play a pivotal role in elevating and expanding the entertainment company’s presence. Multi-faceted executive Jessica Rivera will serve as the General Manager, Music. In this role, Rivera will oversee creative and day-to-day operations of Mass Appeal’s music division; label, publishing and contributing across Mass Appeal’s other two divisions in content and creative services. Seasoned music and entertainment executive Jenya Meggs will serve as the Senior Vice President of Content where alongside Mass Appeal’s Chief Creative Officer Sacha Jenkins, she will spearhead programming strategies and partnerships of Mass Appeal’s growing content slate.

Over the past year, Mass Appeal has been quietly working to develop the platform, #HipHop50, aimed at celebrating Hip Hop’s 50th anniversary in the most authentic and globally impactful way possible. With #HipHop50, Mass Appeal’s mission is to ensure that Hip Hop’s historic milestone will be celebrated in a way befitting of its massive influence, as well as engage fans across the globe. Mass Appeal partner Nas says, “This is the biggest birthday in the world!” Over the next six months, Mass Appeal will be announcing various partnerships for their #HipHop50 platform with best-in-class companies in verticals ranging from original music, content, podcasts, live experiential, products, education, publishing and more – along with a charitable component attached to everything.

Both Rivera and Meggs will help lead the charge for Mass Appeal’s expansive #HipHop50 program. Rivera will work with Nas to oversee multiple original music projects aimed at celebrating Hip Hop’s incredible history. Meanwhile, Meggs will spearhead the content partnership with Showtime/ViacomCBS, which will encompass unscripted series and features, podcasts, and digital shorts by and about some of the foremost names in the genre.

In her former role as head of artist relations for YouTube’s West Coast territory, Rivera’s achievements included heading up a livestream-based marketing campaign that helped catapult Mariah Carey’s “All I Want for Christmas Is You” to No. 1 on the Billboard Hot 100 for the first time ever. Recognized as one of Billboard’s 2020 R&B/Hip Hop Power Players, Rivera spent 11 years at Universal Music Publishing Group (UMPG), where she held the position of Executive Vice President/Head of East Coast Operations and Creative, as well as curated or identified the songwriters/producers behind more than 25 chart-topping singles, including the 12-times-platinum  “Love The Way You Lie” by Eminem ft Rihanna, the 11-times-platinum “Uptown Funk” by Mark Ronson ft. Bruno Mars;  and the certified-diamond “Radioactive” by Imagine Dragons (one of the best-selling songs in music history). Before joining Universal, Rivera signed Rihanna at 16-years-old to her first publishing deal EMI.

“It’s an inspiring time to join Mass Appeal and continue to build the music division and elevate the artist’s narrative through the synergy of Music and media,” said Rivera. “Hip Hop 50 will uniquely bring together these worlds of creativity, all to celebrate Hip Hop’s 50th anniversary!”

Before joining the Mass Appeal team, Meggs served as the original content producer for Apple Music, where she developed the streaming platform’s innovative Up Next New Artist Program. Additionally, Meggs sold and produced the BET Web Series Brooklyn Blue Sky (2017), as well as executive produced the BET George Floyd Special (2020). Prior to working in production & development, Meggs began her career working in the video marketing department at Universal Music Group and later Warner Music Group. She’s led the video marketing campaigns for GRAMMY Award-winning and multi-platinum selling artists, such as JAY-Z, Mariah Carey, Janet Jackson, Rihanna, Kanye West, Common and Jill Scott.

“I’m excited to use my talents and join Mass Appeal on this journey, to expand the narrative of film and TV, while creating exceptional content,” said Meggs.  “Mass Appeal has brilliantly created a path for authentic storytelling journeys. Hip-Hop 50 will bring together the best we have to offer to serve the culture the most defining celebration it deserves.”

Both Rivera and Meggs will work closely with the company’s CEO Peter Bittenbender and co-founder, Hip Hop legend Nas.

“Great moment as the team expands with the hiring of Jessica and Jenya, both of whom I have had the pleasure of knowing and working with for years. I look forward to working with Jessica as the GM of the label, Jenya as the SVP of content and together as a team as we scale our #HipHop50 program and Mass Appeal’s overall business” – Nasir “Nas” Jones

“Both Jessica and Jenya bring a tremendous amount of experience, passion and relationships to the company at a time that could not be more exciting. Having leadership of their level around #HipHop50 is a dream come true and I’m looking forward to what’s to come.” – Peter Bittenbender

About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

KARL KANI REINVENTS HIMSELF… AGAIN

By: Clara Guthrie

At the junction of fashion and hip-hop lies the iconic and immortalized designs of Karl Kani. Coined the Godfather of Streetwear, the brand’s designer, born Carl Williams, first developed an interest in fashion when he watched his father, a Panamanian immigrant, have his clothing personally made by a tailor. In a conversation with Flaunt, Williams said, “Watching him make his own clothing inspired me to understand how easy it is to make clothing. […] so I decided I wanted to make my own outfits with my dad’s tailor.” This endeavor quickly became a small business of its own as friends would ask Williams to make them replicas of whatever styles he was wearing. But the real turning point moment was when an incredulous friend refused to believe that a certain jacket had actually been made by Williams, asking why his name was not emblazoned on the piece’s tag. The “street revolution”—as Williams calls it—then began, and every new design proudly had Williams’ name on it.

In 1989, at just 17 years old, Williams moved to Los Angeles to pursue fashion more seriously. He opened a store on Crenshaw Boulevard and continued to design, but this time under a new moniker, Karl Kani. According to the official Karl Kani website, the name came to being as the brand grew in recognition and demand, and consequently, Williams would always ask himself, “Can I do this?” It was with this incessant question in mind that he rose to his own challenge and legally changed his name to Karl Kani, an alternative spelling of both his birth name and “Can I?”

Since the brand’s electric inception, Karl Kani filled a void in the world of fashion and revolutionized the concept of streetwear. In the Flaunt interview mentioned above, Kani said, “Hip-hop needed a clothing brand; Karl Kani needed an industry, so we [could] combine together and [were] able to create success for everyone.” Karl Kani quickly became the “it” brand for the Golden Age of hip-hop that emerged in the late 1980s and commanded the music and pop culture scene through the 1990s.

The eternally cool streetwear brand became the paragon of and blueprint for a distinctive revolution in the world of fashion. In a white-dominated industry, Karl Kani clothing was unapologetically designed with black people, and specifically black creatives, in mind. “The only thing that really kept me striving was seeing black people being successful in the music industry,” Kani told The Los Angeles Times in 1994. “I wanted to be a part of that, but I knew I couldn’t sing or dance or rap. I couldn’t do all that, but I could provide clothing for the people who were out there, who could make me famous at the same time.”

Kani formed poignant and lucrative bonds with many of these black performers, most notably Tupac Shakur and Biggie Smalls. In 1994, Kani approached Tupac about shooting a campaign for the fashion company since the rapper often sported his clothing and asked how much he would charge for the favor. As Kani remembers it, Tupac responded, “No, I’m not charging you for nothing. You’re my people, you’re black. I got you.” His only request was that Kani put his song, “Thug Life” in the background of some of his advertisements. The Karl Kani × Tupac collaboration became iconic: a moment in which two art forms came together and the world stood by to watch.

Kani’s relationship with Biggie was solidified when the artist shouted out the brand in his song, “One More Chance,” rapping: “I got the funk flow to make your drawers drop slow, so recognize the dick size in these Karl Kani jeans. I wear thirteens, know what I mean?” (And by the way, Biggie really did wear a size thirteen in Karl Kani jeans. Kani consciously made clothing for men of bigger sizes who fashion largely ignored at the time.)

You can check out Tupac, Biggie and a collection of other celebrities wearing Karl Kani HERE.

One of Kani’s most resonant, popular and withstanding designs was the wide-leg jeans. The design came to being as Kani noticed that people would size up when purchasing jeans to achieve a baggier aesthetic but the waists would then be far too large on them. He ingeniously bypassed this problem by increasing only the size of the pant legs and never altering the waist.

If there is anything that defines Kani, though, it is his adaptable, trendsetting and forward-thinking mind. When his signature wide-leg jeans were co-opted by other brands, and as the streetwear look evolved past its earlier days, Kani ensured that his designs pioneered stylistic change, never to be left behind. “A lot of people are doing a lot of the things we used to do, and we want to look different,” Kani said in 1994. “By staying real and staying focused and always changing your style, you’re always going to stay ahead of the marketplace.”

Recently, Karl Kani has made a striking resurgence in the world of streetwear due to its on-point designs—including an entire collection of unisex pieces—and the rise of nostalgia fashion, now making the brand a multi-generational and inclusive powerhouse. This new wave of Karl Kani designs has been accompanied with a new troupe of black artists advertising the brand. For example, the rap group, Migos, formed a relationship with Karl Kani starting in 2015. “They wore it in all their videos and press and they were able to reintroduce my brand to a whole new young generation which was really cool because they were on top of their game,” Kani said to INDIE Magazine in 2019. Kani also told Wonderland Magazine that he sees artists like “Rihanna, Travis Scott, A$AP Rocky [and] Keith Powers” as dream collaborations and models for the brand: artists that represent the eternal spirit and vibe of Karl Kani.

It is safe to say that no matter who takes over the hip-hop scene next, or however the world of street fashion reinvents itself, Karl Kani will be a part of it.

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

Photo Credit: Tony Photo

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

Photo Credit: Tony Photo

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

Photo Credit: Tony Photo

Karl Kani Reinvents Himself... Again from Winnie StaCkz for use by 360 Magazine

Photo Credit: Tony Photo

RCA RECORDS × LOUD ROBOT — NNENA'S "HEART MOAN" from Sarah Weinstein Dennison at RCA Records for use by 360 Magazine

RCA RECORDS × LOUD ROBOT — NNENA’S “HEART MOAN”

NEW SINGLE & LIVE VIDEO “HEART MOAN” OUT NOW FROM NNENA’S FORTHCOMING DEBUT EP BIPOLAR AF OUT JUNE 25TH VIA LOUD ROBOT/RCA RECORDS

On June 11, 2021, RCA Records announced a brand-new partnership and label deal with Loud Robot, the record label from J.J. Abrams’ Bad Robot to release burgeoning new musical talent.

To kick off this partnership, Nnena, the first musical signing to Loud Robot, released a brand-new track and video for “Heart Moan,” the second track revealed from her forthcoming debut EP BIPOLAR AF, which is set for release on June 25th via Loud Robot/RCA Records. You can watch a live performance of “Heart Moan” HERE. You can pre-order BIPOLAR AF HERE.

Other new artist signings to Loud Robot/RCA Records will be announced soon.

Nnena has scripted and produced comedic bite-sized sketches to post as companion pieces for each track from her forthcoming EP. Check out the one for “Heart Moan” HERE and for the previously released track “Rewind” HERE. Last month, Nnena released a hilarious visualizer and stunning live performance video for lead track “Rewind” from her EP.

An incredible writer, lyricist, rapper and vocalist, bursting with effusive energy and a massive personality, the Cleveland native, born Nnena Adigwe to Nigerian parents, credits some of her robust, descriptive storytelling impulses to her past screenwriting experience. A former basketball player, Nnena began writing comedic sketches during college. That soon led to working on more full-fledged projects—the kinds of works that needed sound tracking. Rather than pay licensing fees, she tried her hand at making her own music.

Nnena has already received critical praise from Teen VogueFlood, BBC 1’s Annie Mac, Apple Music’s Ebro, and has been a sought-after songwriter for artists such as Beyoncé, Rihanna and Normani and has recently performed as the opening act for rising star Boogie, Mayorkun and Trinidad James.

She explains making music for her is about telling stories that simultaneously define us and connect us to others. “I want my music to elicit the truth and make the listener feel comfortable. I want people not to feel alone and I never want my music to leave anyone out.”

In the music and visuals that she creates, she shares stories, scenarios, debacles and personal experiences with a warmth, humor and finesse that almost make you forget how hard life can be: “I’ll make the worst situations funny.”

Nnena also finds inspiration for her music from the female experience: “My music is what other females wish they could say out loud, but I do it for them in a song.” 

Her music reflects her eclectic influences ranging from Otis Redding to Millie Jackson, from Queen Latifah to Miriam Makeba to Kendrick Lamar and especially “Lauryn Hill, she molded me the most,” along with other neo-soul genre artists Musiq Soulchild and Jill Scott, as well as Drake, J. Cole and Tiwa Savage.

About Bad Robot:

Bad Robot was formed by filmmaker J.J. Abrams in 2001. The company has produced television series such as Alias, Lost, Fringe, Person of Interest, Castle Rock, Westworld, Lovecraft Country and Little Voice; feature films such as SUPER 8, STAR WARS: THE FORCE AWAKENS and STAR WARS: RISE OF SKYWALKER, the STAR TREK, MISSION: IMPOSSIBLE and CLOVERFIELD franchises; and interactive content including the mobile app Action Movie FX. Bad Robot’s first foray into publishing, S., a novel conceived by Abrams and written by Doug Dorst, was a New York Times Best Seller. In 2018, the company launched Loud Robot, an artist-friendly independent music label, and Bad Robot Games, a new entity dedicated to developing large and indie-scale original games for mobile, PC and console. Bad Robot is based in Santa Monica.

About RCA Records:

Since its inception in 1900, RCA Records, the second oldest label in American history, has been home to some of the most iconic music artists of all-time celebrating music across all genres. The label has a rich, storied history, which is earmarked by artists continually pushing their artistic boundaries and shaping the cultural landscape.

The label is the historical home of musical legends Elvis Presley, David Bowie, Nina Simone, Sam Cooke and Hall and Oates and is currently home to internationally renowned and critically acclaimed artists including H.E.R., Childish Gambino, P!NK, Justin Timberlake, Foo Fighters, Chris Brown, Khalid, SZA, A$AP Rocky, Alicia Keys, Kings Of Leon, Britney Spears, Pentatonix, Christina Aguilera, Kesha, D’Angelo, Dave Matthews Band, Jazmine Sullivan, Miguel, Kirk Franklin, Buddy Guy, Mark Ronson, Bryson Tiller, Cam, Cage The Elephant, Bleachers, A$AP Ferg, Tate McRae, Kygo, BROCKHAMPTON, Kevin Abstract, Becky G., Martin Garrix, Latto, Lucky Daye, Fousheé and Flo Milli, among others.

RCA Records is a Division of Sony Music Entertainment. The label has key partnerships with Bystorm Entertainment, Keep Cool, Loud Robot, Polo Grounds Music, Six Course Music Group and more.

Art by Sam Miduri of 360 for use by 360 Magazine

Fenty Beauty on Love Brands 2021 Report

Rihanna’s Fenty Beauty propels to #1 spot of America’s most loved brands

Brand Love 2021 is dominated by brands that provided emotional reassurance or an opportunity to escape the reality of the pandemic. 

Rihanna’s beauty brand sends social media soaring at every turn – and Fenty’s ability to establish meaningful, authentic connections with fans have propelled the beauty brand to the #1 spot on the list of America’s most loved brands.

Additionally, beauty brands have been at the forefront of using social media to build relationships and spread joy with followers online during the pandemic, making them rise to the top of Talkwalker’s Love Brands 2021 Report. From Fenty to M.A.C. Cosmetics to Huda Beauty, brands are shifting messaging strategies, engaging with their social communities to foster loyalty, and creating a sense of belonging in uncertain times.

Overall, beauty brands were among the top performers in the Love Brands 2021 Report, with Huda Beauty the number one global brand and Fenty coming out as America’s most loved brand. In addition, M.A.C. Cosmetics was number three on the global list, Benefit Cosmetics was number four and Urban Decay was number six.  Olay (12), Pond’s (18), Glossier (23), Ulta Beauty (39), Truly Beauty (40), Lancome (41), Clarins (43), and Revlon (47), also appeared on the global Love Brands list.

“The Brand Love 2021 list is dominated by brands that provide emotional reassurance or an opportunity to escape the reality of the pandemic. The beauty industry has established highly creative and snackable influencer content that encourages viral sharing across many platforms”, says Todd Grossman, CEO Americas Talkwalker. “The public’s positive response to the CSR stances of these brands started by women of color, also enabled their rise to the top.”

Fenty Beauty

Multi-hyphenate talent Rihanna’s beauty and cosmetics brand is the most loved brand in America this year. Fenty has an unmistakable look and a unique ability to connect with their fans, rewarding them with the products and content they crave. In the U.S., over the course of the past year, Fenty Beauty had 180.8K social media mentions, with 9.5 million engagements.

Fenty Beauty social media highlights include Rhianna‘s hot monochromatic look by makeup artist Pricilla Ono using Fenty Beauty made waves. This is just one example of the social love for Fenty Beauty when Rhianna makes a dramatic appearance sporting her own brand. This look was the subject of articles in many lifestyle publications, including Allure and Harper’s Bazaar, also inspiring thousands of views makeup tutorials by beauty vloggers. To see the makeup tutorials, you may view I AM FASHION’S Twitter.

Being a successful entrepreneur also aided in boosting Rihanna’s brand to the top of the most loved list.  She was ranked 69th on the Forbes Most Powerful Women List, being recognized not only for her company’s financial success, but also for her philanthropy, including $8 million in COVID-19 relief as well as her business endeavors with FENTY, Fenty Beauty, and Savage Fenty and her ability to overcome adversity.

Engaging with her audience through social justice issues, Rihanna shut down sales on all three of her Fenty brands in honor of Blackout Tuesday, while blogger Manny Mua donated all AdSense from one day’s video to the Black Lives Matter movement, including Fenty and other black-owned beauty brands.

Huda Beauty 

On a global level, Huda Beauty, an international cosmetics and skincare brand created by Huda Kattan in 2013, has become one of the fastest growing cosmetics brands in the world. Kattan originally started as a beauty influencer and blogger before establishing the company. She is still the face of the brand but had stepped down as CEO in September. Kattan is now choosing to focus on product, content, connectedness with the brand’s community, and more brand love.

The progression from content creator to global brand name inspires the next generation of influencers, which delivers significant influencer and user-generated content for the brand.  The brand is CSR active, donating $500,000 to the NAACP in 2020. And by strengthening partnerships with other brands, Huda Beauty generated more PR mentions through various co-branded news stories. Last year, the brand made Talkwalker’s most-loved list in position 27. But by encapsulating the boost in social media makeup mentions, the brand has jumped straight into the number one spot.

About Talkwalker

Talkwalker helps the world’s leading brands activate the voice of the customer in real-time by making sense of consumer and customer feedback across all channels. Going beyond social listening, our AI-powered consumer intelligence platform connects the dots between what customers think, say, and do. This enables customer-centric companies to drive revenue, increase retention, and reduce costs.

With offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London, and Milan, we provide best-in-class service to our 2000+ clients across the globe. For more information, please visit Talkwalker’s website.

Tassia Zappia from Bryan Kehn from Republic Records Media for use by 360 Magazine

Tassia Zappia – When I Was Four

Increasing buzz following her critically acclaimed debut, Melbourne singer songwriter Tassia Zappia unveils a new single and music video entitled “When I Was Four” via Republic Records today. Listen to “When I Was Four” here. Watch the lyric video here.

On the autobiographical track, her voice glides over soft piano as she details her journey from humble beginnings in Australia to the door of a seemingly impossible dream. The momentum builds towards a powerhouse hook evocative of her range. The accompanying video begins with a grainy confessional by Tassia as she explains her resolve to make this dream real. The clip follows her alone through Los Angeles before intercutting original home video footage of her performing as a kid. It all culminates on an uplifting finale.

Tassia introduced herself with her very first single “You Don’t Want Me.” Right out of the gate, it amassed playlist support from the territories around the world. Additionally, the debut received widespread acclaim with press raving, “We already know it’s going to be on heavy rotation for us.”

Right now, she’s preparing her debut EP for release this year. Stay tuned!

Tassia Zappia, Italian born in Melbourne, doesn’t gloss over the little things in her music. She approaches her lyrics with a keen eye for detail only amplified by her show-stopping delivery, outsized vocal flare, and free spirit. Listening to the Australian singer and songwriter can feel like being in the room right next to her during some momentous turning point.

As a kid, Tassia discovered Elvis Presley, Aretha Franklin, Barbra Streisand, and Frank Sinatra through her parents, developing an appreciation for “super old school classics.” Feeling like an outsider, she turned to poetry and music. By 12-years-old, she began writing songs. She discovered Amy Winehouse and Lauryn Hill and incorporated all of these inspirations into a raw, unfiltered, and soulful style. In 2019, she took a trip to Los Angeles for a music camp that wasn’t all it was cracked up to be. Instead, it “felt like Fyre Fest,” but she ended up with her first break, nevertheless. After performing her original composition “WHEN I WAS FOUR” during a visit from chart-topping songwriter Heidi Rojas [Little Mix, Cheryl Cole], she left the audience in tears. Rojas asked for Tassia’s phone number, and they met for coffee a few days later. The following day Heidi took Tassia to a session with Lauren Christy, formerly of The Matrix [Avril Lavigne, David Bowie, Dua Lipa, Bebe Rexha, Rihanna], and this led to Tassia signing a development deal with Heidi and Lauren’s production company. Along the way, she inked a deal with Republic and crafted her debut single “You Don’t Want Me.”

“Tassia Zappia wastes no time to prove just how powerful her voice is with those high notes, reminiscent of the late Amy Winehouse, in the opening measures in ‘You Don’t Want Me.’” – The Honey Pop
“…she’s going to take over the world by storm” – Alfitude
“Tassia Zappia is making sure your first impression of her music is a spicy one” – PLNKWIFI

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Thought, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others. Republic also maintains a long-standing strategic alliance with Universal Music Latin Entertainment (J Balvin and Karol G).  In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.