Posts tagged with "Sephora"

Halsey Illustration by Kaelen Felix for 360 Magazine

HALSEY × ABOUT-FACE

Created by multimedia, award-winning artist and bestselling author Halsey, about-face is a multidimensional color beauty brand rooted in innovation, self-expression and high-performance with customer experience as its highest priority. Set to launch direct-to-consumer via www.aboutface.com on January 25, 2021, about-face celebrates the many facets and forms of expression that live in each person.

about-face provides the tools to create looks that highlight authenticity and uniqueness in every form, recognizing that there is no one version of us. Delivering a powerful promise to perform, the highly-pigmented, long-wear formulas meet bold individualism, elevating all faces and empowering everyone to share their voice and vision through makeup. Inspired by music, fashion and art, about-face honors inclusivity, acceptance, experimentation and the democratization of beauty for our multiple identities.

Halsey, a self-taught makeup artist, has always taken ownership of what makes her feel most beautiful, creating and applying her own looks for performances, editorials and music videos. A true makeup junkie, she has an encyclopedic knowledge of brands, application methods, and best-in-class products from drugstore heroes to luxury leaders. Perfecting her craft, she was often blending, cocktailing and color-correcting to achieve levels of vibrancy, pigment intensity and shine. From this extensive base knowledge of beauty, she created a brand rooted in performance-driven formulations that deliver the finish and quality in products that are hard-working over hype.

“Makeup is an art and art is about happy accidents, not any single idea of perfection,” said Halsey, Founder and Chief Creative Officer of about-face. “I always feel the freest when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.”

The about-face launch collection embodies Halsey’s personal style and love of diverse beauty, initially with three distinct franchises – Light Lock, Matte, and Shadowstick. Light Lock, her signature face highlighter range with stratospheric shine, includes Stick, Powder, Fluid and Lip Gloss. The Matte range of velvety smooth, creaseless, high-intensity colors consists of Paint-It Matte Lip Colors, Matte Fix Lip Pencils and Matte Fluid Eye Paint, as well as a Set and Prime Spray with application sponge for the face. Shadowsticks are precise, multi-tasking cream eyeshadow crayons that feature soft pearly pastels, as well as a high-intensity matte velvet in white, teal blue and black for a range of looks for liner and lids. The launch consists of 10 product categories (inclusive of beauty tools and limited edition cosmetic bags) across a total of 40 SKUs. All about-face products are formulated to be vegan, clean, and cruelty-free. Prices range from $17.00 to $32.00.

about-face will be sold direct-to-consumer in the US, Canada, UK and Europe on www.aboutface.com, as well as via an exclusive year-long partnership with Ipsy, featured in the newly launched and limited edition Glam Bag X on www.ipsy.com. The next about-face drop will be Anti-Valentine’s Day, a limited-edition matte lip range launching in early February 2021.

ABOUT about-face

Make-u(p) without rules. Made for the many versions of you, about-face is multidimensional makeup for everyone, everywhere created by Halsey and built on the truth that no one is just one thing and humans are weird, complex and imperfectly beautiful beings. Everyone has their own messy, mad, and personal method to becoming their greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us – the ones we end up being, and all of the experimental versions along the way.

ABOUT HALSEY

GRAMMY® Award-nominated multi-platinum singer/songwriter Halsey burst onto the scene in 2015 with her first studio album, Badlands, which has been RIAA certified 2x platinum. Her second release, Hopeless Fountain Kingdom, claimed the #1 spot on the Billboard Top 200 chart upon its debut. Since then, Halsey has continued her success with her 7x Platinum “Without Me,” which made Halsey the first and only female artist to have at least three songs chart on the Billboard Hot 100 for 50 weeks each.

Halsey continues to push creative boundaries, expanding her influence and impact beyond music. In 2019, she was awarded the Hal David Starlight Award, presented by the Songwriters Hall of Fame, to honor her songwriting. In 2020, Halsey released her latest album, Manic, to rave reviews. The album has already attained RIAA Platinum status as did the single “Graveyard” from the album. Most recently, it was announced that she will executive produce and star in “The Players Table” alongside Sydney Sweeney and in November of 2020, she debuted her first original poetry book, I Would Leave Me If I Could, which made her a NY Times bestselling author.

For more information please visit www.aboutface.com
@aboutfacebeauty

360 MAGAZINE, ALLISON CHRISTENSEN, ILLUSTRATIONS, APPLE

This Week’s Top Stories

By Cassandra Yany

Here are the some of top stories in beauty, entertainment and tech so far this week:

Apple Announces Sep. 15 Apple Event

Apple announced Tuesday that they will be hosting an event on Wednesday September 15 at 10 am PDT.  The ‘Time Flies’ event will take place virtually from Apple Park, the company’s headquarters in Cupertino, CA. It is speculated that the iPhone 12 and Apple Watch Series 6 will be revealed at the event next week. According to AppleInsider, there is also word of a possible new iPad or Apple Silicon MacBook. 

While some expect the new iPhone to be revealed next week, others say that the announcement will come a few weeks later, due to delays caused by COVID-19. According to The Verge, There will be four iPhone 12 models released this year: two iPhone 12’s that will be sold at a lower price point, and two iPhone Pro’s. These will include a 6.7-inch iPhone Pro, making it the largest iPhone to date. CNET reports that the new model will be the first iPhone to run on 5G. The new Apple Watch will allegedly feature added monitoring blood oxygen levels, updated sleep tracking, and a faster processor.

Selena Gomez launches Rare Beauty, Broken Hearts Gallery to Hit Theaters Friday

This week has been very eventful for artist Selena Gomez. On Thursday Sep. 3, she launched her makeup line Rare Beauty, which shares the same name as her most recent album that was released early this year. The line includes 20 makeup products and accessories, available in a variety of shades and colors. Items can be purchased on the Rare Beauty website, as well as online and in stores at Sephora.

Along with the makeup line, Rare Beauty also established the Rare Impact Fund to support the mental health of the brand’s community, employees and partners. One percent of all sales and funds from partners will go toward increasing access to mental health resources. The brand shared their mission via Instagram “to shape conversations around beauty, self-acceptance, and mental health.”

Broken Hearts Gallery, a film executive produced by Gomez, will be released in theaters on Friday Sep. 10. The movie features actors Dacre Montgomery of “Stranger Things” and Geraldine Viswanathan of “Blockers” (2018) and “Hala” (2019) as the two leads. Gomez took to Instagram on Monday to share a special trailer of the film and encourage those who see it in movie theaters to follow COVID-19 safety guidelines.

These projects come just weeks after the release of Gomez’s collaboration with Blackpink, the virtual premiere of This Is The Year— a film she produced alongside former Disney Channel co-star David Henrie, who directed the film— and the release of her HBO Max show “Selena + Chef.”

McDonald’s x Cactus Jack Collab

McDonald’s launched its collaboration with Travis Scott on Tuesday. The fast food chain has added the “Cactus Jack” meal to their menu for $6. The meal does not come with a Happy Meal toy, but does include a Quarter Pounder with cheese, bacon and lettuce, medium fries with BBQ dipping sauce and a medium Sprite with extra ice— Scott’s go-to order. McDonald’s employees will be sporting new uniforms for the partnership, and the restaurant and rapper have also released merchandise to mark the event. The items are sold on Scott’s website and include t-shirts, sweatshirts, shorts, sweatpants and other accessories and household items containing his name and the restaurant logo.

Travis Scott visited a McDonald’s location in Downey City, CA to celebrate the launch, causing chaos amongst the large crowd, as seen in videos fans posted on Twitter. Scott went live on Instagram to share the experience with his followers. On Wednesday, Scott served customers the meal from the drive-thru window at a McDonald’s in Texas, as seen in a video posted by the TikTok account RAP. As part of the month-long collab, the artist and fast food chain will be exploring ways to support different charities and organizations. The partnership will run until Oct. 4. This is Mcdonald’s first collaboration with a big celebrity since they featured a Michael Jordan-themed meal on their menu in 1992.

4 Ways to Grow Your Beauty Website

By Katie Lundin

Whether you sell make-up, haircare, or skincare products, run a beauty salon, nail bar, barbershop, or spa… as a beauty industry insider, you know that looks are important.

This is especially true when it comes to the way people judge websites.

How a website looks is important. In fact, seventy-five percent of people judge the credibility of a business based on its website.

If your beauty website looks bad, it’s turning potential clients away.

Here are 4 proven techniques to help your beauty website win more customers.

1. Showcase your unique brand

Just as you help your clients to look the best version of themselves, your website design must showcase your brand’s unique identity.

This is especially important for new beauty businesses. If you’re putting together your business plan while preparing to start a new beauty business, don’t overlook the importance of creating a strong visual identity for your business.

After all, clients don’t want to look like everyone else. They want to showcase their own unique self. And, they look to see if your beauty business stands out in unique ways and offers something special and different.

For example, if your website uses a generic template and looks like thousands of other salons, nail care, or makeup sites, people won’t be able to differentiate you from your many competitors.

In fact, this is true for every aspect of your company’s brand identity, including your business name and your company logo. Both must be unique if you want to build a brand that stands out and attracts great clients.

The differentiating factors that make your business unique must be visible so that your clients and prospective clients (the people who are naturally attracted to your brand’s mission, aesthetic, and personality) can identify you.

A well-designed website will show what makes your beauty business unique and attract those clients.

And don’t be deterred by the price of custom website design. Some beauty business owners worry that the cost of website design can be prohibitively high.

It’s true that many design companies and agencies charge thousands of dollars for their services. But this isn’t universally true (crowdspring’s custom website designprojects start at just $899, including all fees).

Action items:

● Work with a strong design team to develop a brand-informed logo. Then use that logo as the guide for your website’s visual design and all subsequent visual branding.

● Prioritize customization – avoid generic web design templates that don’t allow you to customize.

● Choose fonts (no more than 2-3), colors, graphics, and photos, that evoke your brand’s personality.

● Include content on your website that speaks with your brand’s voice. Be sure to let your personality shine through.

2. Design your website for fast load speeds

As we emphasized in our guide on how to start a business,

Your website is one of your new business’s most important ambassadors and a crucial component of your marketing and branding strategy.

Between seconds 4 and 5 of your website’s load time, 20% of viewers have already left your site.

Not only that, the faster your website loads, the higher it ranks with search engines. So, the easier it is for people to find.

3. Make it easy for guests to book appointments

Are you a make-up artist, stylist, barber, or cosmetologist?

Then you need an integrated booking system for your website.

Service-oriented beauty businesses rely on bookings. But, managing your schedule takes time away from the tasks that actually get you paid – like cutting hair, applying makeup, or performing facials.

And guests have come to expect to be able to book online. The cat’s already out of the bag.

So, if your website doesn’t support online booking, it’ll look inferior to your competitors who do offer that convenient feature.

On the other hand, if you’re the first salon, nail bar, or barbershop in your market to enable people to schedule appointments online, you’ll have a natural advantage over your competition.

And, there are free salon-booking software apps! So, the cost isn’t a barrier. There’s no excuse not to impress potential customers with the convenience of online scheduling.

Action items:

● Check out these tried and true online booking options:

Fresha – This free online scheduling tool (formerly known as “Shedul”) is packed with features designed specifically for businesses in the beauty and wellness industry. There is also a paid version, but Fresha’s free service can definitely stand on its own.

Schedulicity – Schedulicity is another powerful online booking software. This service offers a la carte pricing that allows you to customize your service so you’re only paying for the features you need.

Timely – Timely claims to be the world’s smartest online booking software. You can test their claim yourself with their free trial. Once your trial is over, you can continue with Timely for low monthly rates tiered to grow with the size of your team.

● Choose an online booking service and integrate it with your website for easy, automated bookings.

● If you don’t currently sell custom-branded beauty products, consider adding your own unique line. Many manufacturers will let you private label their productsand you’ll just need to create custom packaging design to showcase your own unique brand.

4. Show your style and skill with photos

Concrete examples are more powerful than vague promises.

Every beauty business claims to make people look good. But, including pictures of your work (or people wearing your products) on your website shows that you can really deliver.

And, beauty is subjective. Your products or services aren’t for everyone. They’re for the people who share your aesthetic.

Posting pictures that showcase your brand’s unique style will attract customers who share it. So, you’ll gain, and retain, more customers.

So, incorporate photos into your website that demonstrate your skill and your style. Show potential clients that you can be trusted to make them look and feel beautiful.

Action items:

● If you’re a freelancer, create a gallery showcasing your best manicures, hair color clients, or make-up applications. (And always ask permission before sharing any photos of your clients.)

● Do you run a salon or spa? Then dedicate a page to each team member and include a gallery of their best work.

● If you manufacture beauty products, encourage your clients to share pictures of themselves wearing your products on Instagram with a custom hashtag. Then embed a widget into your website that automatically displays those photos.

● Allow customers to upload pictures with their product reviews.

If you want to be the next Sephora or Glossier, you must have stellar branding. And, that includes a professional, custom website that shows the world what your beauty brand is all about.

About Author:

Katie Lundin is a Marketing and Branding Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. She regularly writes about entrepreneurship, small business, and design on crowdspring’s award-winning small business blog.

Charlotte Tilbury Glowgasm Collection

Charlotte’s new Glowgasm collection, will be officially available this week at CharlotteTilbury.com and Sephora.com. As we’re in the midst of festival season and approaching the warm summer months, there’s nothing more desirable than glowing, healthy skin to light up your days and nights.

The new collection includes two Glowgasm Face Palettes to blush and bronze all over, three Glowgasm Beauty Light Wands to give a soft-focused glow to the cheekbones, a Luxury Palette in Dreamgasm (available 5/2) for a glowing ‘halo’ effect on the eye, two new shades of Collagen Lip Bath (available 5/23) to create a healthy, sumptuous pout and finally the permanent return of Eyes to Mesmerise in Star Gold and Rose Gold to gild the eye with romantic crystal light.

Glowgasm Collection Launch Date

April 18th on CT.com (unless noted otherwise); May 2nd nationwide

LIMITED EDITION

Glowgasm – Lightgasm – Light-Medium, $75
Glowgasm – Lovegasm – Medium-Dark, $75
Glowgasm- Luxury Palette- Dreamgasm, $53 (launches May 2)

PERMANENT

Glowgasm – Collagen Lip Bath – Rosy Glow, $35 (launches May 23)
Glowgasm – Collagen Lip Bath – Peachy Plump, $35 (launches May 23)
Eyes to Mesmerise – Rose Gold, $32
Eyes to Mesmerise – Star Gold, $32
Glowgasm – Hollywood Beauty Light Wand – Goldgasm, $38
Glowgasm – Hollywood Beauty Light Wand – Pinkgasm, $38
Glowgasm – Hollywood Beauty Light Wand – Peachgasm, $38

Sign up for Charlotte Tilbury information and benefits here!

Follow Charlotte Tilbury on Social Media

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Meatpacking District’s 6th Annual Harvest Fest

The Meatpacking Business Improvement District (BID) is delighted to announce the 6th annual Harvest Fest, an outdoor artisanal market and seasonal festival that will be held on Saturday, October 27th at Hudson River Park’s 14th Street Park.

Free and open to the public, Harvest Fest unites autumn lovers to put on their coziest sweaters and enjoy live music, taste fall treats from the district’s best restaurants, shop wares and accessories from local boutiques, and take in all that the season has to offer.

Guests can partake in a number of exciting activities including a VR experience, dog costume contest, “trick or treat” bag making, DIY crafts, dance class, face painting, Himalayan dog blessing ceremony, mini massage, facial treatments, and more.

The following local businesses are confirmed to participate in Harvest Fest this year:

Activities & Entertainment: Chelsea Market Baskets, Exhale Spa, Caudalie, Sephora, Lord Jameson Dog Patisserie, Rubin Museum of Art, Paper Source, Kikkerland, The Joyce Theater, Whitney Museum, Redbird, Google Farm to Table Group, Samsung 837.

Food & Drink: Fig & Olive, Sherry B Dessert Studio, Günter Seeger NY, Toro NYC, The Standard Grill, Kobrick Coffee, Dos Caminos, Santina, Old Rose, Le Pain Quotidien, High Street on Hudson.

Retail Shops: Alice + Olivia, lululemon, Artists & Fleas Madewell, Friend of a Friend Studio, Marcus, Theory.

Harvest Fest is free and open to the public and will take place on Saturday, October 27 from 11:00am – 4:00pm at Hudson River Park’s 14th Street Park, located on 10th Avenue between 14th and 15th streets.

Chantel Jeffries Inks Global Deal With 10:22pm

DJ, producer, and content creator CHANTEL JEFFRIES announces debut single “WAIT” featuring OFFSET and VORY to be released worldwide on Friday, May 4. The track produced and co-written by Chantel is the first of many to follow as an up and coming producer in the music world. Using mathematical sequencing to create tracks and pulling influence from the Islands, French and European house, Chantel creates a signature sound embodying her musical taste and top notch production. Chantel teased her single, “ Wait” at the Apple Music x Beats 1 party at Coachella. This was the perfect introduction to ignite the world with her unpredictable and undeniable sound as she taps into the music industry. Chantel plans to release her own line of merchandise to be released simultaneously with her upcoming debut EP, Calculated Luck due later this year.

“I am beyond excited to join the Universal Family, Celine Joshua has believed in me from day one and I am so grateful she has opened up her home of 10:22 pm and has shared this entire experience with me. I was lucky enough to not only work with incredible hit-makers such as Louis Bell and Vory, but was also able to create the record of my dreams with my closest friends.” Says Chantel.

The single is the first release under Universal Music Group’s, 10:22 pm, in partnership with Capitol Music Group.

In making this announcement, Celine Joshua said, “I’m thrilled that Chantel has chosen 10:22 pm as her home where we will work to develop new commercial and creative opportunities for our artists and content creators to advance their careers and reach new fans around the world. From the moment I met Chantel, I knew she was a creative force with a unique ear for music, and I’m honored that she’s the first artist to sign to my new label.”

ABOUT CHANTEL JEFFRIES:

Chantel Jeffries has become a global star equally known for music, fashion, and her artistic talent. Jet-setting around the world, she has DJ-ed countless coveted VIP events and been tapped as a brand ambassador for the likes of LOreal and UK retailer BooHoo. Moreover, she has collaborated with everyone from Lancome, Sephora, Maybelline, Nars, EOS, Converse, Guess, Lady Foot Locker, and Puma to Good American, True Religion, Juicy Couture, and Pretty Little Thing. With more music on the way, her influence expands exponentially yet again. She is currently working on her debut EP, Calculated Luck due later this year.

CONNECT WITH CHANTEL JEFFRIES:

INSTAGRAM

TWITTER

YOUTUBE

FACEBOOK

Snapchat: Chanteltaleen

PUR ATTITUDE x CELL RENEWAL NIGHT CRÈME 

PUR ATTITUDE™ LAUNCHES ADVANCED CELL RENEWAL NIGHT CRÈME 

 

An Overnight Skincare Product with Natural Polymer Time-Released Technology, Bio-Advanced Peptides and Fermented Oil

 

PUR attitude™  released Advanced Cell Renewal Night Crème, a high-performance anti-aging cream that delivers key ingredients into the skin overnight via a natural polymer time-released technology. The cream also leverages bio-advanced peptides that oxygenate the skin and promote cell renewal, and fermented oil to improve youthful suppleness of the skin.

 

“The beauty of the PUR attitude brand is that we can deliver such advanced technology using safe ingredients,” said Jerry Rayman, President of PUR attitude. “The science behind anti-aging skincare is developing at a rapid rate. The products have better performance than ever before. PUR attitude is delighted to deliver yet another high-performing product to the marketplace.”

 

Advanced Cell Renewal Night Crème is enhanced with the power of natural Hyaluronix™ technology, which delivers up to one thousand times its weight in water, binding moisture deeply into the skin. This night cream uses a complex of three different molecular weights of Hyaluronic Acid—combined with glucosamine and ceramides—to create a delivery system that encapsulates and time-releases key ingredients deep within the lower layers of the skin. The cream also delivers a bio-advanced peptide technology along with Acetyle Hexapeptide-3, which has been proven to help reduce the signs of aging.

 

While the health benefits of eating fermented, probiotic foods are widely accepted in the food industry at this time, their use in skin care is relatively new. Fermenting natural oils restructures complex molecules, transforming them into tiny “superfoods” for the skin, providing faster absorption that results in healthier, younger-looking skin. Advanced Cell Renewal Night Crème uses a fermented olive oil for superior performance.

 

Each product in the PUR attitude line is dermatologist tested and approved, backed by independent clinical studies, and follows the brand’s standards for “Safe Beauty,” avoiding harsh chemicals, parabens, PEG’s, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes.

 

Advanced Cell Renewal Night Crème is available in 1 fl oz at a retail price of$59. (This is approximately a six-week supply, when used once daily). For more information, visit www.PURattitude.com.

 

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About PUR attitude

Based in Boca Raton, Florida, PUR attitude products contain only safe beauty ingredients and are not diluted with water. More than 1,300 chemicals have been banned from the company’s lab, which adheres to strict EU standards. All formulations for the brand were developed by David Pollock, a beauty innovation chemist with more than 20 years of experience formulating products for some of the most recognized names in the industry.

BROWFOOD

MEET GELFIX  

BROWFOOD TINTED BROW ENHANCING GELFIX ($24, Sephora.com): A multitasking brush-on gel to define, thicken, tint, groom, condition, and hold brows perfectly in place instantly while providing long-term nourishing benefits. Receive a natural-looking finish with this brush-on gel, featuring thickening microfibers to create lush brows. Infused with a Nano-Peptide Complex, a powerful peptide blend to support brow rejuvenation, the lightweight, flexible formula locks in color for up to 12 hours and can work alone or over brow pencils without flaking or hardening.


MEET AQUA BROW POWDER + PENCIL DUO.


BROWFOOD Aqua Brow Powder + Pencil Duo ($25, Ulta.com): First ever powder-to-cream brow powder and pencil dup to fill in and define brows that will last all day, without fading. Outline with the precision auto pencil, and fill with the long-lasting, nourishing, powder to liquid formula. Formulated with Angelica Gigas Root Extract Serum and Rice Extract Serum help to rejuvenate brow follicles and strengthen and protect those follicles for visibly stronger looking brows. Available in shades Dark Blonde, Taupe, Brunette, Dark Brunette and Charcoal. Formulated without parabens, sulfates and Phthalates.
 

MEET 24H TRI-FEATHER BROW PEN.


BROWFOOD 24H TRI-FEATHER BROW PEN ($18, Sephora.com): A three-pronged pen to create feathered brows easily and precisely with a liquid formula. Infused with a nano-peptide complex to support brow rejuvenation. The natural color lasts for up to 24 hours of continuous wear, with no fading or smearing. Available in shades Dark Blonde, Taupe, Brunette, Dark Brunette and Charcoal. Formulated without parabens, sulfates and Phthalates.