Posts tagged with "haircare"

Gemmist haircare

Gemmist introduces innovative scalp balancing bar

“After taking a small questionnaire, this product was formulated specifically for my hair texture. The shampoo lather felt lavish and the conditioner was viscous.” 360 Magazine’s Vaughn Lowery

The science-based, personalized haircare brand, Gemmist, is proud to announce the launch of their premium, soap-free Scalp Balancing Bar. A new innovation in scalp care, this first-of-its-kind bar utilizes results-driven, vegan ingredients to help exfoliate the scalp and  hair from the roots. The bar is free of sulfates, silicones, parabens and PEGs.

A weekly scalp therapy, that provides soap-free moisturizing, physical exfoliation, and stimulation to the scalp and hair follicles, the Scalp Balancing Bar transforms into a rich creamy lather when emulsified with water and instantly soothes, refreshes, and clarifies. Natural Ingredients include sugar—for gentle exfoliation; Eucalyptus Oil – to help relieve itchiness and control excess oil, Tea Tree Leaf Oil — anti-fungal and known to clear hair follicles,  Ginger Root Oil—to clarify, stimulate, purify and refresh; and Argan Oil and Shea Butter—for hydration.

“Compared to the skin on our bodies, the scalp contains more sebaceous and sweat glands as well as hair follicles, which makes it very important to take care of,” says Allison Harr, CEO and founder of Gemmist. “The Scalp Balancing Bar took over a year to develop, and we couldn’t be more excited to offer this product to our existing lineup of haircare essentials.”

Gemmist partnered with experts in soap and soap-free bar chemistry to make a product that would exfoliate and help balance the scalp by helping to remove product build-up, excess oils, and pollution with every wash —resulting in a scalp that is both soothed and refreshed. For proper usage, once a week lather the bar with water and massage directly onto the scalp. Leave on for 1-2 minutes and then rinse well. Repeat if necessary and then shampoo and condition your hair, as usual, avoiding the scalp area.

The Gemmist Scalp Balancing Bar retails for $25 and can be purchased online alongside Gemmist’s shampoo and conditioner. All Gemmist products contain salon-grade ingredients to deliver exceptional results. For more information, please visit gemmist.com.

About Gemmist

A haircare company inspired by two key pillars – science and simplicity. Personalized product recommendations of solution-oriented formulas take the guesswork out of a haircare routine. Derived from data and insights via a proprietary algorithm, Gemmist was created to deliver the perfect shampoo and conditioner for specific hair needs direct to the consumer. Gemmist, a combination of gemma, Italian for ‘jewel’ and chemist, represents the juxtaposition between the hard facets of science and the raw power of beauty through shiny, healthy hair. For more information and to take the Gemmist hair quiz to determine your formula combination, please visit gemmist.com.

KO Média reveals Nov. issue of ELLE Canada

KO Média is proud to unveil the November issue of ELLE Canada featuring the much-anticipated results of the 2020 Beauty Grand Prix.

This edition of the highly-regarded annual event invited 550 jurors to blind-test 229 products in order to crown only the very best in every category — from skincare to hair-care, from makeup to body-care.
Find out which of your favourite brands made the cut this year — and which new innovators are must-haves!

The issue features more than just hero products: Rising star Florence Pugh, the phenomenon who recently joined the Marvel universe for the upcoming Black Widow, graces the cover. The 24-year old actor who was awarded for her performance in last year’s beloved Little Women opens up about how she’s learned to balance the pressure that comes with starring in a blockbuster franchise. “I wanted to know whether it would be them or me calling the shots,” she explains. “I didn’t want to be part of something where I was constantly checked on and people were making sure I was in the ‘right’ shape.”

Sought-after actor Jodie Turner-Smith also speaks frankly in an intimate feature in the November issue. “There have been so many times in my life when I’ve experienced microaggressions that caused me to say ‘Right, so that’s not acceptable,” she says. “When someone is suffering, their suffering belongs to all of us.”

That search for equity is further considered in the issue via an investigative feature that weighs the risks of so-called ethical AI programs that are being rolled out across Canada. The algorithms are being designed to help companies eliminate harmful racial biases that can affect the hiring process — but, finds journalist Melissa Vincent, there are flaws in the system that aren’t being addressed.

Plus: Have we reached peak skincare?; An intimate tour of designers Byron and Dexter Peart’s iconic Montreal homes and the season’s best minimalist and maximalist shapes.

The November issue of ELLE Canada will hit stands on Monday, October 12th.

KO Média also publishes ELLE Québec, Magazine VÉRO, di Stasio,and K pour Katrine magazines.

About ELLE:

The ELLE network today, including France and the international editions, reaches more than 33 million readers worldwide: 45 editions of ELLE in 43 countries, 25 editions of ELLE Decoration, 5 editions of ELLE à Table, 2 editions of ELLE Men and 1 edition of ELLE Girl. It also represents 45 ELLE local websites, gathering nearly 100 million unique visitors per month. Lagardère Group, owner of ELLE & ELLE Decoration brands, partners with prestigious publishing houses worldwide, through licence contracts: With Hearst Magazines, publishing 15 editions of ELLE and 12 editions of ELLE Decoration, in 14 countries. With Burda, Aller, Ringier and 21 other partners in 29 countries, publishing 30 editions of ELLE and 13 editions of ELLE Decoration. The Lagardère Group is a global leader in content publishing, production, broadcasting and distribution.

About the Group KO:

The Group KO is made up of Productions KOTV, Productions KO Scène, KO 24, KO Média and KO Éditions. Run by the screenwriter-humourist-comedian-producer Louis Morissette, the group is motivated by the desire to tell stories that captivate the public, and to do so by mastering each creative aspect that goes into doing that. Whether it’s television shows, performances, films or magazines, the mission of the group is very simple: conquer the world, and then entertain them. In an industry full of possibilities, the KO Group sees opportunities and takes them.

4 Ways to Grow Your Beauty Website

By Katie Lundin

Whether you sell make-up, haircare, or skincare products, run a beauty salon, nail bar, barbershop, or spa… as a beauty industry insider, you know that looks are important.

This is especially true when it comes to the way people judge websites.

How a website looks is important. In fact, seventy-five percent of people judge the credibility of a business based on its website.

If your beauty website looks bad, it’s turning potential clients away.

Here are 4 proven techniques to help your beauty website win more customers.

1. Showcase your unique brand

Just as you help your clients to look the best version of themselves, your website design must showcase your brand’s unique identity.

This is especially important for new beauty businesses. If you’re putting together your business plan while preparing to start a new beauty business, don’t overlook the importance of creating a strong visual identity for your business.

After all, clients don’t want to look like everyone else. They want to showcase their own unique self. And, they look to see if your beauty business stands out in unique ways and offers something special and different.

For example, if your website uses a generic template and looks like thousands of other salons, nail care, or makeup sites, people won’t be able to differentiate you from your many competitors.

In fact, this is true for every aspect of your company’s brand identity, including your business name and your company logo. Both must be unique if you want to build a brand that stands out and attracts great clients.

The differentiating factors that make your business unique must be visible so that your clients and prospective clients (the people who are naturally attracted to your brand’s mission, aesthetic, and personality) can identify you.

A well-designed website will show what makes your beauty business unique and attract those clients.

And don’t be deterred by the price of custom website design. Some beauty business owners worry that the cost of website design can be prohibitively high.

It’s true that many design companies and agencies charge thousands of dollars for their services. But this isn’t universally true (crowdspring’s custom website designprojects start at just $899, including all fees).

Action items:

● Work with a strong design team to develop a brand-informed logo. Then use that logo as the guide for your website’s visual design and all subsequent visual branding.

● Prioritize customization – avoid generic web design templates that don’t allow you to customize.

● Choose fonts (no more than 2-3), colors, graphics, and photos, that evoke your brand’s personality.

● Include content on your website that speaks with your brand’s voice. Be sure to let your personality shine through.

2. Design your website for fast load speeds

As we emphasized in our guide on how to start a business,

Your website is one of your new business’s most important ambassadors and a crucial component of your marketing and branding strategy.

Between seconds 4 and 5 of your website’s load time, 20% of viewers have already left your site.

Not only that, the faster your website loads, the higher it ranks with search engines. So, the easier it is for people to find.

3. Make it easy for guests to book appointments

Are you a make-up artist, stylist, barber, or cosmetologist?

Then you need an integrated booking system for your website.

Service-oriented beauty businesses rely on bookings. But, managing your schedule takes time away from the tasks that actually get you paid – like cutting hair, applying makeup, or performing facials.

And guests have come to expect to be able to book online. The cat’s already out of the bag.

So, if your website doesn’t support online booking, it’ll look inferior to your competitors who do offer that convenient feature.

On the other hand, if you’re the first salon, nail bar, or barbershop in your market to enable people to schedule appointments online, you’ll have a natural advantage over your competition.

And, there are free salon-booking software apps! So, the cost isn’t a barrier. There’s no excuse not to impress potential customers with the convenience of online scheduling.

Action items:

● Check out these tried and true online booking options:

Fresha – This free online scheduling tool (formerly known as “Shedul”) is packed with features designed specifically for businesses in the beauty and wellness industry. There is also a paid version, but Fresha’s free service can definitely stand on its own.

Schedulicity – Schedulicity is another powerful online booking software. This service offers a la carte pricing that allows you to customize your service so you’re only paying for the features you need.

Timely – Timely claims to be the world’s smartest online booking software. You can test their claim yourself with their free trial. Once your trial is over, you can continue with Timely for low monthly rates tiered to grow with the size of your team.

● Choose an online booking service and integrate it with your website for easy, automated bookings.

● If you don’t currently sell custom-branded beauty products, consider adding your own unique line. Many manufacturers will let you private label their productsand you’ll just need to create custom packaging design to showcase your own unique brand.

4. Show your style and skill with photos

Concrete examples are more powerful than vague promises.

Every beauty business claims to make people look good. But, including pictures of your work (or people wearing your products) on your website shows that you can really deliver.

And, beauty is subjective. Your products or services aren’t for everyone. They’re for the people who share your aesthetic.

Posting pictures that showcase your brand’s unique style will attract customers who share it. So, you’ll gain, and retain, more customers.

So, incorporate photos into your website that demonstrate your skill and your style. Show potential clients that you can be trusted to make them look and feel beautiful.

Action items:

● If you’re a freelancer, create a gallery showcasing your best manicures, hair color clients, or make-up applications. (And always ask permission before sharing any photos of your clients.)

● Do you run a salon or spa? Then dedicate a page to each team member and include a gallery of their best work.

● If you manufacture beauty products, encourage your clients to share pictures of themselves wearing your products on Instagram with a custom hashtag. Then embed a widget into your website that automatically displays those photos.

● Allow customers to upload pictures with their product reviews.

If you want to be the next Sephora or Glossier, you must have stellar branding. And, that includes a professional, custom website that shows the world what your beauty brand is all about.

About Author:

Katie Lundin is a Marketing and Branding Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. She regularly writes about entrepreneurship, small business, and design on crowdspring’s award-winning small business blog.

Mina Tocalini, 360 magazine

Post-Pandemic Salon Tips

Post-Pandemic Salon Safety Tips from Celebrity Hair Colorist Michael Canalé

By Merilee Kern, ‘The Luxe List’ Executive Editor

With throngs of beauty-minded folks endeavoring to “see and be seen” post-quarantine after a long and arduous lockdown, it’s time to get back on board with beauty routines—and this certainly includes our hair coloring exploits. As salons across the nation reopen, many are wondering how we can prepare for the new normal—one that ensures our health and safety in the pursuit of envy-worthy hair.

For these answers and more I turned to Michael Canalé, known to be Hollywood’s most sought-after colorist and co-creator of “The Rachel.” He’s reportedly revitalized actress Jennifer Aniston’s enviable hair for over a decade and is also credited to other A-list locks adorning the likes of Heidi Klum, Kate Hudson, Shakira, Penelope Cruz and Carolyn Murphy.

In fact, for over 30 years, Canalé has been called upon by celebs, models and industry elites. His innovative technique and keen eye has made him highly regarded, not only for his corrective color method, but also for focusing on the natural beauty of hair. He makes sure to protect and prevent damage, leaving clients with hair that is as healthy as it is gorgeous. This is also why his work has been published in Allure, Vogue, Vanity Fair, Women’s Health, Elle, Marie Claire, Redbook, Glamour and New Beauty, just to name a few.

Canalé shared this advice on how stylists and colorists can best keep clients safe, while accommodating the escalating demand for post-pandemic hair services. He also added some trend tips as well as how to get the best color and longevity out of your service. A true pioneer of his craft, Canalé is a rare and enduring talent whose efforts will benefit untold beauty-seekers in the era ahead.

Merilee Kern: How can patrons stay safe while visiting a beauty salon?

Michael Canalé: Stay home if you do not feel well or feel sick. Come alone; leave pets and kids at home to avoid overcrowding in the salon. Come to the salon with a mask and help do your part to keep everyone around you safe. Be prepared to have your temperature taken and sign a form regarding where you have been and if you’ve been traveling.

MK: What advice do you have for salon owners, stylists and colorists on re-opening—safeguards that precaution-savvy consumers can also be mindful of?

MC: My advice would be to remember their training in school. Our training and licensing is based on 1,600 hours of learning how to properly sanitize and maintain a safe, clean and sterile environment for our clients. Additionally, I would say to fully set up all safety measures such as the sneeze guards, partitions (if needed), sanitizing tools at every station and extra masks for clients before officially reopening your salon. I knew this was going to be the new normal, and so my salons prepared early and the transition has been more seamless. Our salon input a red carpet velvet rope to stop clients from entering the salon before having their temperature taken, along with forms to fill out regarding their whereabouts and standard questions.

MK: OK, let’s talk hair! How can customers get the best color from their stylist?

MC: Bring in pictures and really discuss what you want with your colorist, along with listening and trusting them in what they think is achievable and best for your hair. I look at their eye color, face shape and skin undertones to accentuate their overall look. My assistants love that I say you cannot have a good haircut with bad hair color.

MK: Is there a secret for achieving the best color for your complexion?

MC: Your skin undertones and eye color really do play a part in what color looks best on you. Face shape and personal style also play a role in what you feel comfortable with.

MK: What are a few of the biggest hair color trends of the moment?

MC: I’ve seen a lot more women going back to their natural color or color that is easier for them to maintain. Because of COVID-19, we don’t know when or how long we will be able to keep seeing our hairdressers, so to have hair color that requires less maintenance is best. I have always stuck to the more natural hair color and highlight to accentuate your facial features. Using my products really allows your hair to maintain the best color, while it’s being protected.

MK: What are some highlighting or other techniques to prolong time between visits?

MC: I do not send any clients bleach. My salon has been great at making At-Home Color Kits for our base clients and for our highlight clients they have been receiving one of my signature glosses, along with their choice of conditioner. Both new and old clients have been sending in pictures so I can determine what kit to make and send them.

My highlight clients that have been comfortable returning to the salon after our reopen have had the prettiest grow out of hair color. Although they aren’t so blonde anymore, they still look great.

MK: What’s new and exciting with you … do you have any current projects or initiatives?

MC: Currently I have been working on my signature Canalé Gloss Collection. These are the first three of six. Each contains a UV sunblock along with our Canalé Cleanse and Soften that help maintain hair color and focuses on the skin undertones. Come mid-August, I am launching a deeper blue, called Midnight blue. It will cool out warm brunettes, while removing yellow and warm tones in blondes. Along with Cool Blue, these glosses were developed for clients with cool undertones. My Sunkissed Gloss will work with gold undertone and bring over-bleached and over processed hair back to life. It also works with golden tones such as baby blondes, strawberry blondes and golden-brown red heads.

Additionally, I have two hair oils coming out in August, these are going to be great additives for the Canalé conditioners; Soften and Soften Plus. Once added to the conditioners, it can work great as a detangler, hair mask and even styling aid. My clients and their hair love it.

MK: Maintaining color between visits is a gold standard. Do any of your own products help facilitate this?

MC: Yes, the Canalé Cleanse elongates hair color allowing you to go more days without washing. Along with my glosses, they last 20 shampoos and seal in hair color while giving your hair the shine to accentuate your undertones. The Cleanse and Soften items have been tested and proven to reduce fading and oxidation

MK: I see you also offer dietary supplements—do these support hair health and growth?

MC: Yes, and my product line is really about maintaining healthy hair. I have three hair vitamins; a topical called Nourish and two ingestible vitamins; Replenish and Replenish Boost. These products help hair growth both inside and out. I have seen Nourish bring in new hair growth around the client’s hairline while the Replenish vitamins thicken and help your hair grow.

MK: Where can folks access your salons and your products?

MC: Continue to stay safe and do your part to decrease the spread of this virus. We look forward to having you all back in our salon, feeling like yourself again. I have nine locations, which are in Newport Beach, Orange County, San Francisco, Beverly Hills, Pacific Palisades, West Hollywood, Dallas, Chicago, New York and Washington DC. Additionally, my products are available on Amazon and on our website.

About Merilee Kern:

Forbes Business Council Member Merilee Kern, MBA is an internationally-regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events. Merilee is Founder, Executive Editor and Producer of “The Luxe List” as well as Host of the nationally-syndicated “Savvy Living” TV show. As a prolific consumer and business trends, lifestyle and leisure industry voice of authority and tastemaker, she keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications. You can connect with Merilee at www.TheLuxeList.com and www.SavvyLiving.tv

Follow Merilee Kern:  InstagramTwitter | Facebook | LinkedIN

Quinoaplex

Quinoaplex, a product made of hydrolyzed quinoa protein that protects hair before and after coloring/bleaching. Quinoaplex resolves the issue of thinning hair, split ends, hair breakage and damages. The reason why quinoaplex works is because h air is made up of 85% protein and as we get older, we expose hair to chemical products and gradually lose this protein. Without enough protein in your hair, you damage it even washing with regular shampoo and conditioner strips it of essential protein . B enefits for Quinoaplex:

-Hydrolyzed quinoa protein (mother of all grains) has the same structure of the protein that is in our hair, naturally. By applying the quinoa protein to the hair, we give it the protein required through the molecules of the organic, natural quinoa protein. Because of the size of the hydrolyzed protein, it enters the bulb where hair is produced, under the scalp, feeding the hair. Therefore, the hair that is produced by the body, grows stronger and reduces hair loss.

-You can carry and travel with the Quinoa Protein (the smaller 1.7oz – and for home 4oz) and spray and quickly massage throughout the day. It will not only provide volume, but also make the hair manageable without gels and sprays, which block the cuticles and increase hair loss.

-Hydrolyzed Quinoa Protein comes in one bottle treatment that supplements the hair from the inside out, with the protein that the hair lacks. Throw it in your gym bag or your purse or travel with it. For more information, please contact me and visit quinoaplex.com