Posts tagged with "branding"

PBS NEW LOGO

Leave a reply

PBS Unveils New Look on Eve of 50^th Anniversary

Refresh of Iconic Logo Modernizes Brand to Better Connect with Viewers in the Digital Age

PBS announced today an update to its iconic brand, including a refreshed logo, bold color palette, custom typeface and illustration style. The new identity will roll out throughout 2020 as PBS celebrates its 50^th anniversary.

“PBS has connected with hundreds of millions of Americans through the stories that matter to our lives,” said Ira Rubenstein, Chief Digital & Marketing Officer, PBS. “Our new look and feel better represents how we are doing that in today’s digital age, while also preserving the most iconic aspects of this beloved brand. From broadcast to every major streaming platform, from your screens to your communities, we’ve created one connected experience that spans PBS locally and nationally.”

Audiences will see an exciting new look and feel that spans broadcast, mobile, and digital, making it easier to identify and rediscover the PBS content they know and love across platforms. The new logo is an evolution of its iconic symbol, reflective of the diverse perspectives PBS offers through its content. It is paired with “PBS” rendered in a custom type that’s more modern, prominent, and designed to be highly legible as it migrates across platforms. The new brand identity also features a new, vibrant signature color, PBS Blue, designed to convey a sense of trust and integrity.

PBS worked with Lippincott, a global creative consultancy, to elevate the enduring strength of the brand and how it shines a light on the new and familiar to inspire, entertain, and inform. The robust two-year process factored in the diverse considerations of PBS’ audiences, member stations, and partners to ensure a consistent and connected user experience across all platforms hosting PBS content.

“We believe PBS represents the best of what media is capable of, and this brand refresh demonstrates that,” said Connie Birdsall, global creative director at Lippincott. “We built the new visual identity to be flexible and modern for a brand that sits at the center of both broadcast and digital media, providing memorable visual brand cues that highlight PBS programming and unify local and national communities, who all share a love of PBS.”

An evolution of the PBS brand can be viewed here. Over the next year, nearly 70 percent of local PBS member stations will also be adopting the new brand identity, helping to provide a consistent viewer experience.

About PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

The Best Valentine’s Day Drink Recipes

Leave a reply

With one of the most basic days of the year right around the corner – here are some festive cocktails to sip on no matter how you’re celebrating February 14^th. Just because Valentine’s Day may be basic, doesn’t mean your drinks have to be!

See below for recipes from the recently released Beefeater Pink, created by Global Brand Ambassador Sumaiyah Connolly, that are not only easy to create at home but easy to fall in love with.

Love at First Sip Mimosa

RECIPE:

2 Parts Beefeater Pink
1 Part mixed berry puree
3 Parts sparkling wine
Garnish with Orange Twist

Berry Good Date

RECIPE:

2 Parts Beefeater Pink
3 Parts Soda Water
Garnish with sliced strawberries

Lil Yachty’s Nuthin’ 2 Prove

Leave a reply

Lil Yachty announced that his forthcoming album Nuthin 2 Prove will be released on October 19. This will be his follow up project since Birthday Mix 3, and his Lil Boat 2 mixtape, which featured a slew of artists from Ugly God, 2 Chainz, Quavo, PnB Rock, Offset, Lil Pump, Trippie Redd, to Lil Baby and more. Additionally, this comes after Lil Yachty’s single “Who Want The Smoke?” which features Offset and Cardi B.

Recently Lil Yachty has been filming his role for How High 2. Lil Yachty plays Roger, an entrepreneur and the younger brother of one of the protagonists from the original film. Per the official description by MTV, Roger and his friend go on a magical hash-fueled journey to fund their on-demand munchies delivery start-up. This past summer he made his big screen debut as the voice of Green Lantern in Teen Titans Go! To The Movies. Lil Yachty also recently collaborated with Donny Osmond for Chef Boyardee’s Start The Par-dee jingle.

Lil Yachty, aka Lil Boat, aka “King of the Youth” is a 21-year old Atlanta native, a Grammy-nominated singer, rapper, producer, creative designer, branding genius and fashion icon who smashed onto the scene two years ago. Since then he accumulated nearly 3 billion streams, found himself on the covers of Paper and FADER magazines, as well as landing the cover of The New York Times Men’s Style section and a XXL Freshman cover.

“It’s commonplace for young rap stars to claim that they’ve transcended hip-hop; it’s rarer for them to actually do it. Yachty does.” – THE NEW YORKER

“Besides the actual sun, there is no source of joy in the world right now brighter and more sustaining than Lil Yachty. So basically, the moral of the story is: cancel all your plans and stay at home, and instead just understand that the Goodest Night has now been had, by one Lil Boat, Esq. You will never have as good a night as Lil Yachty. Apologies.” – NOISEY

“Lil Yachty has created an alternate universe in which traditional narratives of rap excess are reframed as fantastical stories. He has mainlined Gucci Mane’s vocal quirk a penchant for odd rhyme structures cloaked in unlikely melodies.” -THE NEW YORK TIMES

“Lil Yachty is probably going to change the world.” – ROLLING STONE

“Yachty is the master of our joy.” -PITCHFORK

American Apparel Fall 2018 Collection

Leave a reply

American Apparel announces the debut of its Fall 2018 Collection. With a curated selection of brand new arrivals and returning iconic favorites, the collection includes an array of denim, tees, leggings, skirts, hoodies, and outerwear in a wide range of colors and prints, available exclusively at AmericanApparel.com.

Khairan Majid, American Apparel’s head of merchandising, says the collection “offers an inclusive and refreshing take on fashion basics with longevity. We wanted to break down barriers with gender-neutral silhouettes and a wider size range. The warm, neutral color palette and beautiful luxe fabrics elevate this range, while still keeping the price point accessible.”

The season’s offerings include the anticipated return of the Riding Pant. This highly-coveted style is a high-waist silhouette with the perfect amount of stretch, now with an updated waistband and improved fit. Available in Black, Navy, Silver Birch, and Lieutenant, the Riding Pant retails at $68.00 with sizing from XS to XXL.

Another returning favorite for fall is the bestselling Tennis Skirt, an American Apparel icon and back-to-school essential. This pleated skirt is rendered in lightweight Gabardine polyester, with a wide range of colorways including classic plaid, retailing at $48.00.

The season welcomes the arrival of American Apparel’s first-ever outerwear collection, beginning with a lightweight, year-round Trench Coat – the brand’s interpretation of the classic English silhouette. The Trench Coat is available in Black, Vintage Khaki, navy, Lieutenant, Black/Navy, and Lieutenant/Mauve, with sizes ranging from XS to XXL, retailing at $98.00. Also on the outerwear docket: a Bomber Jacket, with reversible construction for a modern update, retailing at $118.00 in Black/Navy and Lieutenant/Mauve. Rounding out the outerwear highlights are the slick Duckie Puffer and Duckie Raincoat, available in Black, Freesia, Mauve, and Palace Blue from XXS to XXL (priced from $88.00 to $98.00). Polar Fleece also makes an appearance, offering superior comfort and next-level softness, with a Pant and a Quarter Zip pullover, available in Black and Palace Blue with contrasting trim, from XS to XXL, retailing at $46.00 and $48.00.

American Apparel’s Fall 2018 collection also launches a new corduroy collection: 100% Cotton styles that are soft to the touch, incredibly comfortable, and vintage-inspired. Corduroy styles include a Zip Skirt, a Skirt Overall, a Letterman Jacket, and a versatile Shacket, available in Lieutenant, Hot Sauce, Dark Honey, and Navy. Corduroy pieces retail from $58.00 to $88.00, with sizes ranging from XS to XL.

Texture plays a key role this season, as American Apparel expands its Thick Rib collection. Thick Rib is a medium- weight cotton-poly blend designed to atter and shape the body, as evidenced by the new Soccer Jersey, Bodysuit, Crewneck Dress, Midi Tube Dress, Crop Turtleneck, Bralette, and Flare Pant. Thick Rib colorways are Black, Star White, Lavender, Freesia, and Maroon; sizing runs from XS to XL and styles are retailed from $28.00 to $44.00.

Denim plays a key role this fall, with a Denim Pocket Skirt ($58.00) in XS to XL; a Button Flare Jean in Vintage Blue ($68.00) in sizes 24 to 32; a Crop Pencil Jean ($68.00) in sizes 24 to 32; and a new men’s fit: the Straight Jean, made with 14-ounce denim for an authentic vintage feel. The Straight Jean is available in a Dark Wash and Medium Wash, retailing at $68.00 from size 30 to 34.

And in classic American Apparel tradition, fall includes a wide variety of premium basics, from iconic tees, tanks, and pullovers to hoodies, bodysuits, shorts, and much more. Mix-and-match foundational pieces for everyday wear and easy layering – for workouts, weekends, and everything in between. Adds Majid: “We believe in individuality and self- expression, and I think this collection embodies both.”

ABOUT AMERICAN APPAREL

Established in 1989, American Apparel is an iconic Los Angeles fashion basics brand known for premium styles that are timeless, sexy, fun, and colorful. American Apparel’s mission to empower all people is reflected in its ethical, sweatshop-free manufacturing, as well as its bold branding – a celebration of diversity, inclusivity, equality, and body positivity.

Gildan Activewear acquired the American Apparel brand in February 2017. As part of Gildan’s family of brands, American Apparel is now a member of one of the world’s largest and most responsible manufacturing networks. American Apparel is sold online globally. For more information, please visit www.americanapparel.com.

American Apparel NUDES Collection

Leave a reply

American Apparel is pleased to announce the debut of its new NUDES collection, launching today, September 4th, exclusively at www.americanapparel.com. Whereas “nude” apparel is often designed from a limited perspective, NUDES encompasses the full spectrum of skin colors. The collection offers an array of sexy, premium essentials in 9 shades of nude – a celebration of diversity and inclusivity.

The campaign aligns with American Apparel’s greater mission to empower through representation. To shoot the NUDES collection, AA held a widely-attended open casting call, where a strikingly diverse group of real women were selected, representing a vast range of skin tones, sizes, and physical attributes.

The result is an inclusive campaign with a liberated message, as seen in these unforgettable images: a group of strong, unapologetically sexy women from all walks of life – supporting each other, embracing each other, and celebrating each other’s individuality. The “S” in NUDES is underlined to emphasize the inclusive spirit of the campaign: There is no singular version of the human experience, and no singular definition of “neutral.”

The NUDES collection includes the Cotton Spandex Hot Short ($8), the Cotton Spandex Halter Bodysuit ($26), the Cotton Spandex Deep Cut Bodysuit ($26), the Cotton Spandex Crossback Bra ($14), the Cotton Spandex Invisi-Thong ($6), and the Cotton Spandex Wrap Bodysuit ($32). Sizing ranges from XS to XXL.

ABOUT AMERICAN APPAREL

UTA Signs Common In All Areas

Leave a reply

United Talent Agency (UTA) is proud to announce it now represents multi-award-winning artist, actor, activist and producer, Common in all areas worldwide.

Common’s work in the critically acclaimed film Selma earned him an Academy Award, a Grammy Award, a Golden Globe Awardand a Critics’ Choice Award for his single, Glory, featuring John Legend. He most recently was nominated for an Academy Award, a Grammy Award and a Critics’ Choice Award for his song, Stand Up For Something, which he co-wrote alongside Diane Warren. Throughout his career, he has been nominated for 20 Grammy Awards, winning three of them and an NAACP Image Award for Outstanding Supporting Actor.

Common co-founded Freedom Road Productions with his longtime manager Derek Dudley. Freedom Road executive produced the critically-acclaimed Showtime series, The Chi and has many projects slated for 2019. On the music front, he recently formed the hip hop supergroup, August Greene, a collaboration with producers Robert Glasper and Karriem Riggins. The trio took home a Primetime Emmy Award for Outstanding Original Music and Lyrics for their song, Letter to the Free.

Common is widely known for his commitment to philanthropy and activism and is the founder of the Common Ground Foundation, a non-profit that seeks to empower underprivileged youth to be strong citizens of the world. Common joined musician Andra Day in performing their Oscar and Grammy-nominated track, Stand Up For Something, at the March For Our Lives anti-gun violence rally in Washington, D.C. He is also a part of the Recording Academy’s newly formed Diversity Task Force led by former Chief of Staff to Michelle Obama, Tina Tchen.

Additionally, Common has appeared in multiple roles in both major films and television series. His previous features include John Wick: Chapter 2 alongside Keanu Reeves, Selma with David Oyelowo, Suicide Squad alongside Will Smith, Viola Davis, and Margot Robbie and Barbershop: The Next Cut with Ice Cube. On the television side, he has appeared in The Chi,The Mindy Project, and The Simpsons. Common has a busy Fall with two major studio projects set for release; Warner Bros‘ Smallfoot and the highly-anticipated Fox film, The Hate U Give. His film Three Seconds is set for release in early 2019.

Common continues to be represented by manager Derek Dudley and legally by David Fox of Myman Greenspan Fox.

ABOUT UTA

Leading global talent and entertainment company United Talent Agency represents many of the most acclaimed figures across film, television, news, music, sports, theater, fine art, literature, video games, podcasts and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film finance and packaging, branding, licensing and endorsements. UTA is known for its dedicated digital media group helping clients from A-list talent to Fortune 500 companies capitalize on a rapidly changing entertainment, media and business landscape. The agency’s worldwide presence includes its Los Angeles headquarters and offices in New York, London, Nashville, Miami and Malm Sweden.

JG BLACK BOOK’S NEW PRESIDENT!!

Leave a reply

Alexandra Avila appointed President of JG Black Book.

JG Black Book, one of the world’s leading luxury travel industry consulting firm, announced yesterday that Vice President of Industry and Media Relations, Alexandra Avila, will assume the role of President of JG Black Book, effective May 1, 2018. Current Founder, President and CEO, Jena Gardner, remains as CEO, increasing her involvement with the growth and diversification of the agency’s parent brand, JG Worldwide.

Alexandra started working with Jena Gardner, Founder of JG Black Book, in 2009, returning in 2014 as a client when she was the Director of Sales and Marketing for Le Soleil D’Or a luxury resort in the Caribbean. In 2015 she returned to her JG Black Book roots where for the past three years Alexandra has been instrumental in bridging the agency’s assets in sales, marketing, branding, social media and public relations, offering clients increased ROI and added value in an increasingly competitive market where brands need a unified voice.

Alexandra has a strong background in the new integrated world of trade and public relations with experience that has combined partnership development, digital marketing and social media to maximize trade and consumer exposure. Her years of proven success has seen her implement creative marketing solutions to support brands within the travel, fashion and publishing industries, such as Travel + Leisure Magazine, the Guggenheim Museums, Ideeli and the Tod’s Group.

In her most recent position as Vice President of Industry and Media Relations, Alexandra led JG Black Book’s PR and Sales Representation departments, managing a team of 15, finding synergies between the services to identify efficiencies for clients which include some of the world’s leading properties, tour operators and tourism boards around the globe. Under her direction, revenue continued to increase and new partners include Delfin Amazon Cruises, Condor Travel, Al Bait Sharjah, Sheldon Chalet, The Giardino Group, Elewana, Global Community, Principal Hotel Company and The Stafford London.

As president, Alexandra will work closely with the executive team as the company continues to evolve as a fully integrated one-stop sales and marketing agency. The focus will be on growing new business, attracting fresh talent and maintaining superior client service, while building on the agency’s expertise and A-list contacts within the luxury hospitality industry in North America, Latin America and the United Kingdom.

Commenting on the announcement, Jena Gardner says “Alexandra is widely recognized for her creative business-minded approach which is essential to the success of our partners as well as ours” said Gardner. “She is committed to achieving operational excellence and innovation and I’m excited for the future of JG Black Book as she takes a lead on integrating our operations further”.

Alexandra Avila added, “I’m excited to build on the highly reputable foundation we have established. We have a strong, passionate team with top connections in the industry and media place, and are focused on achieving only the best results for our clients. We now have even more tools to work with and opportunities to deliver consolidated campaigns in a sector that is rapidly changing and needs to be more dynamic than ever before”.

Founded in 2002 by travel industry veteran Jena Gardner, JG Black Book’s mission is to champion independent travel brands to tell their stories, build new networks and increase sales. Over the last 15 years, the highly successful consulting firm has helped over 150 of the world’s most extraordinary travel providers increase their share of voice in a constantly changing marketplace.

This appointment announcement comes soon after Gardner’s recent acquisition of MERCURYcsc – a leading creative, advertising and digital agency which expands JG Worldwide’s portfolio of services to now include full brand development, content creation, digital and social campaigns, advertising and media planning.

This perfectly complements the robust trade representation, public relations, marketing and strategic consulting services that JG Black Book and sister agency W!T are already known for.

ABOUT JG BLACK BOOK:
JG Black Book’s purpose is simple – to give destinations a voice. We are a full-service consulting firm that offers integrated Public Relations, Trade Relations, Marketing, and Branding services to clients in the travel and travel lifestyle sector. We help destinations gain exposure, build brands, establish networks and increase sales in North America, Latin America, and the U.K. The JG Black Book team of industry veterans, unique service model, and powerful connections have built the firm’s reputation as a trusted advisor for more than 130 of the world’s most celebrated travel brands including British Virgin Islands Tourist Board, Belize Tourism Board, Micato Safaris, Grace Bay Resorts, Leeu Collection, Andronis Luxury Suites, Volcanoes Safaris, Stafford London, Sonnenalp Hotel, Elewana Collection, GHM, the British Virgin Islands Tourist Board and the country of Belize. For more information on JG Black Book, please visit www.jgblackbook.com or call 212-967-5895.