Posts tagged with "digital content"

Nechelle Vanias Headshot 2021 via Jonathan Stinson at freedomunitedsocial for use by 360 Magazine

Nechelle Vanias Six Degrees of Influence Q×A

Nechelle Vanias is Chief Strategic Officer of the full-service digital marketing and talent agency, Six Degrees of Influence (SDI). Spearheading the agency, Nechelle looks to elevate professionally managed content. Through SDI’s three curated influencer content houses – The Vault, La Casita, and Twin Flames – the agency looks to offer a unique opportunity to both brands and content creators. 360 Magazine spoke with Nechelle about SDI’s approach to creating viral content, brand campaigns, Gen Z/Millennial trends, and more.

What void do the The Vault, La Casita, and Twin Flames houses fill in the professionally managed content collaboration house industry? 

Six Degrees of Influence (SDI) sought to create long lasting brands when developing The Vault, La Casita, and Twin Flames, not just an influencer hang out or Airbnb. SDI likens this approach some of the popular TV shows, like Love Island and Big Brother, where the audience falls in love with the show platform and may have their favorite contestants each season, but still come back to engage with the next season. In fact, SDI runs each of their content houses like a TV show production set replete with the same operations, including call sheets and writers’ room. This ensures a predictable, consistent and timely amount of content is produced for both the house social media channels and brand partners.

Six Degrees of Influence (SDI) uses a multi-channel content approach. What different channels do you use to promote content?

SDI employs social and live channels to promote the house’s content.  This includes live streaming fan events and on-site brand activations at the houses. The content houses’ reach is amplified beyond the house channels by hosting daily collaboration days with their influencer and Young Hollywood friends. [These collaborations] then create exposure for the guests’ audiences as well.

Is there a specific media channel that SDI influencers are currently focusing on the most? 

SDI knows that content creators can still earn more money that is relative to their follower count and engagement on Instagram and YouTube, than on TikTok. This is because Instagram and YouTube are established platforms from which brands have been able to experience quantitative conversion results over long periods of time.  Brands are still figuring out how to best use TikTok, thus while their marketing spends are increasing for TikTok. [However,] you can still earn more on the other platforms with less followers.  We have a creator with six five thousand followers on Instagram and earns $1,500 on average for one Instagram post, whereas her following of three hundred and fifty thousand followers on TikTok earns her $750 on average. Now, add in the fact that SDI has never seen followers move to other platforms in the way TikTokers are able to move their followers. Therefore, TikTok is still a large focus as it serves as an advertising tool to drive the growth of Instagram and YouTube. For these reasons, SDI focuses on Instagram and YouTube growth for the housemates, but certainly keeps TikTok front of mind.

What benefits does living in a content house offer influencers, as opposed to more traditional housing arrangements?

Collaboration amongst all creative types is a tried-and-true method of growing and being inspired.  Living in a content house offers influencers a tribe to go to for content ideas, support and camaraderie.  When run by SDI, that [support] comes with mental health check ins and encouragement. [Encouragement] is very necessary for influencers who are under an immense amount of pressure to maintain their brand. SDI also provides insight on platform growth, relationships with the platforms for exclusive campaign, and event opportunities, and secures brand deals for the housemates. Overall, in SDI’s houses housemates receive the support, resources and tools to grow their social platforms, increase their revenue potential and get a “masters” in the business of content creators.

Is there a formula/process that SDI follows when attempting to create viral content? 

In order to achieve viral content you have to put out A LOT of content. It is foremost a numbers game – the more content you deploy the more you increase your chances of going viral. The second most important process of creating viral content is to study data, so that you are putting out a lot of purposeful content with the intent to speak to a generation. Have your content resonate with [viewers] and have them respond with affirmation through their views, likes, shares and comments. SDI is a very data driven agency, so we are looking at what the data is telling us, what the comments of the fans telling us, what is trending in pop culture, what do we hear the talent talking most about, what is getting the views.  Once SDI has the “what”, we start looking at the “why” so that we can determine how to leverage the data to create viral content.

SDI creates custom designed campaigns for individual brands. How does SDI go about customizing these campaigns for each brand? 

We curate campaigns for brands that align with their overall marketing goals and what we know will be embraced by the creators. We speak the brands language, but live in the creator’s world, so we know how to create a win-win collaboration. We also leverage the unique setting of a content house in our campaigns.  Most specifically, the ability to do on-site branded activations and signage at the houses themselves.  For example, if it is a beverage brand, we might recommend a branded glass front refrigerator by the pool. If it is a clothing brand, we might recommend a branded master closet with signage that is full of the brand’s clothing. If it were a cereal brand, we might recommend a cereal bar in the kitchen.  All of these concepts would include intentional branded content created by the housemates, but also a more subliminal exposure in the background of content. [This subliminal exposure] has proven to be successful in traditional product placement [methods] used in TV and film. The possibilities are endless, and we look to get as creative as we can. [SDI] pushes the envelope [with] of out of the box ideas that deliver conversations and increase brand awareness.   

Who are some of the most popular content creators that SDI represents?

SDI works with many creators, and the most popular doesn’t always mean the most follower count.

Rave Vanias with 350k is a brand favorite, doing campaigns for brands such as Cinnamon Toast Crunch, HP and Fenty Skin. She also pulls thousands of views when she goes live on her social channels. Her confident personality and accessibility make her a favorite all around.

Alessya Farrugia has strong numbers on all channels (2M on TikTok, 391k on Instagram, 176k on YouTube) and is another talent. [Alessya is also] a brand favorite for campaign activations on TikTok, Instagram and YouTube.  She also is one of the few creators that appear on the gossip sites for her great looks, and not for drama.

Joshua Suarez, with almost 13 million followers on TikTok, is one of our largest creators. [He has] has great chemistry with his girlfriend, Star Abelar, who herself has almost 10 million followers on TikTok.

So many influencers audition to join content houses. What qualities does SDI specifically look for when finding influencers to represent your full-service digital marketing and talent agency? 

SDI is looking for creators that have a great work ethic and want to be great. If someone is doing this as a hobby, they are not a fit for the agency. SDI is looking to go on a journey with talent that are looking to take their careers to the next level, reach their full potential, and aren’t afraid to do the work that is needed to be great!  SDI doesn’t just sign talent with large followings, because we know that doesn’t necessarily translate into big money or meaningful careers. SDI is looking for creators that are coachable and passionate about their art because those are the ones that have the greatest potential impact on the industry!

SDI mentioned that their demographic mainly caters to Gen Z and Millennial fans. Which Gen Z/Millennial trends are SDI influencers currently creating content about? 

The Gen Z and Millennial generations are very confident in their self-expression, and SDI looks to amplify those voices. Relationships and connections are a main theme in the content we create – whether that be romantic, casual, family or friendly interactions. These generations are more connected [to each other than ever before] in history, thanks to technology and social media. So, [these elements] play a large part in their lives and create a universal theme with which they can relate and engage.  

Is SDI looking to create any more content houses in the future? 

SDI does indeed have two more houses in development for 2021, with plans for international expansion in 2022. SDI wants to create an international network of content houses that can incubate future leaders and give brands a platform to weave into the fabric of their customers’ lives.

Heather Skovlund-Reibsamen

Heather

Heather Reibsamen is an illustrator, graphic designer, and writer, who has published work within 360 Magazine and issuu. Specializing in new media, Heather’s innovation and passion are a force to be reckoned with.

Currently working at 360 Magazine, Heather’s talents have blossomed in unbelievable ways.  Heather has created an abundance of illustrations ranging from celebrities such as Britney Spears and Doja Cat to heart-wrenching moments such as George Floyd and mass shootings. Heather’s most recent work details the shocking testimony from Britney Spears about the inhumane activities within her conservatorship. In addition, she has written articles on various topics and has interviewed rapper/actor celebrity Page Kennedy and artist David Irvine from The Gnarled Branch.

Heather has also worked with the migration of the 360 Magazine website to a new hosting service and continues to work on building the 360 Magazine eCommerce platform that features styles from the creative director of Ace of Haze Style of Ace (AOHSOA), Armon Hayes. She also assists with copyediting articles and the recent book “Move Like Water × Be Fluid” written by Vaughn Lowery, web design, and client communication.

Heather completed her associate degree in graphic design through Independence University and will complete her bachelor’s degree through Southern New Hamphire University. She is a proactive member of the AIGA IU Student Group as well as the Director of Communications. Heather works alongside fellow officers to bring digital content to the students as well as helping to create the e-zine “Creative Layers”. Heather is also a member of the Alpha Beta Kappa National Honor Society. She has also made charitable design contributions to Dola Dolls to Love through Dementia and Love’s Law.

Heather looks forward to her blossoming career and is excited to see where the path leads her. Follow her on LinkedIn and Instagram. View her portfolio on Behance.

Singing by Mina Tocalini for use by 360 Magazine

THE DALLAS OPERA LAUNCHES STREAMING PLATFORM

THE DALLAS OPERA LAUNCHES NEW STREAMING PLATFORM FOR GLOBAL AUDIENCE: THEDALLASOPERA.TV

Monthly Subscription Provides Access to Video Catalogue from tdo network, OperaKids Programs, and Performances; New Content will be Added Regularly

Premium Films—Known as Originals—to be Featured Periodically as Special Pay-Per-View Rentals

The Dallas Opera (TDO) announces the launch of its new subscription streaming platform. Available starting today, the website brings together TDO’s full catalogue of existing video content—which ranges from full opera productions for audiences of all ages, to musical conversations and original opera-themed sit-com style episodes, to artist-hosted series that spotlight their interests and careers, educational series, and more—with new original opera films created specifically for a virtual audience.

The Dallas Opera represents a new avenue of presentation and production for an opera company, beyond the physical space of an opera house. Rather than offering only streams of staged productions filmed archivally, The Dallas Opera’s platform offers primarily original content filmed exclusively for streaming, available for viewing 24/7, 365 days a year by a global audience.

“We are so thrilled that thedallasopera.TV is launching today,” said Ian Derrer, The Dallas Opera’s Kern Wildenthal General Director and CEO. “To watch this project go from idea to reality in less than a year has been amazing to see, and we’re so proud of the content that we have ready to offer our global audience. This platform truly helps redefine our company as a leader in digital content, as well as on the opera house stage. We are breaking new ground in the field while continuing to preserve the great traditions of live opera.”

“What we’ve learned over the course of the past year without live performances is that there is a thirst for quality online content, and we are so happy to lead the way in producing that for our eager fans around the world,” said David Lomelí, a tenor, TDO’s Artistic Consultant, and creative force behind the initiative. “Statistics show that viewers ages 18-34 and 34-45 are online for more than 10 hours each day, and our efforts to reach that demographic—through unique and creative offerings—have proven successful, growing in just a year from 2,000 unique views in March 2020 to more than 150 million unique views today on our Facebook channel. Our hope is that this streaming model will reach even more.”

Subscriptions to the streaming platform are available for $4.99/month with a free seven-day trial. In addition, premium content–Originals–will be offered periodically at a pay-per-view price.

Two Originals are available as thedallasopera.TV launches today: “That Which We Love”, a recital by acclaimed mezzo-soprano Isabel Leonard, and “Vanished,” a three-part art film starring countertenor John Holiday and tenor Russell Thomas with music by Gluck, Monteverdi, and Janáček assembled into a new narrative. A third original, “The Heart of the Song,” featuring conversation with and performances by tenors Javier Camarena, Rolando Villazón, and David Lomelí, will be released on May 25 for a limited viewing period.

Thedallasopera.TV Content

Video content on thedallasopera.TV will be housed in four categories—Originals, Stages, tdo network, and OperaKids—and available via an app for mobile devices (iOS and Android), on smart TVs via Fire TV and Roku, and on the website for desktop/laptop users.

Originals

·       “That Which We Love” – Isabel Leonard in recital, pianist John Arida

This program features a mix of classical and popular songs by Sondheim, Bernstein, Kern, Offenbach, Berlioz, Bellini, and others. Rental fee = $6.99 for three months. Available now.

·       “Vanished” – an art film in three parts about longing, heartbreak, and the search for love featuring John Holiday and Russell Thomas

Directed by bass-baritone and film-maker Ryan McKinny, Vanished uses a variety of special effects and cinematic techniques to create the world of imagination depicted in the film. The soundtrack includes all 22 songs from Janáček’s “The Diary of One Who Disappeared”, as well as scenes from Gluck’s “Orfeo ed Euridice,” and Monteverdi’s “L’incoronazione di Poppea.”

Pianists for “Vanished” are Kevin J. Miller and Kathleen Kelly. The story is by Ryan McKinny, Tonya McKinny, and Kathleen Kelly. McKinny’s production company, Helio Arts, filmed, produced, and edited the film. Rental fee = $19.99 for all three episodes for six months. Available now.

·       “The Heart of the Song” – tenors Javier Camarena, Rolando Villazón, and David Lomelí

Three famous Mexican-born tenors and friends engage in serious conversation and humor-laced repartee as they offer a celebration of much-loved Mexican and Latin American songs. Filmed in Dallas, Zürich, and Paris, the show is produced by director Laura Prieto and producer Jeremy Tang. English subtitles are provided for the songs, which are all sung in Spanish.

Rental fee = $11.99. Available May 25-31 only.

Stages

Stages content is included with thedallasopera.TV subscriptions, and will feature a catalogue of “greatest hits” from The Dallas Opera, including full-length operas, concerts, recitals, and archival video streams and radio broadcasts.

Thedallasopera.TV platform launch includes:

·       The company’s 2019 production of Mozart’s The Magic Flute, presented in the 1999 Sir Peter Hall production. Conducted by Emmanuel Villaume, TDO’s Mrs. Eugene McDermott Music Director, the cast includes Italian tenor Paolo Fanale as Tamino, soprano Andrea Carroll as Pamina, soprano Jeni Houser as The Queen of the Night, baritone Sean Michael Plumb as Papageno, and bass Morris Robinson as Sarastro. Kyle Lang directed the production for TDO.

·       “The John Holiday Experience,” a recital by recent finalist on The Voice, was recorded April 9 at the Winspear Opera House in TDO’s first live presentation since early 2020. Holiday, along with pianists Kevin J. Miller and Neeki Bey, performs a wide-ranging program of songs by Stevie Wonder, George Gershwin, Henri Duparc, Tyshawn Sorey, Norah Jones, and others.

·       A celebration of the first five years of The Dallas Opera Hart Institute for Women Conductors, which features selections from the five annual Showcase Concerts that mark the culmination of each year’s Institute. Featuring Hart Institute participants and The Dallas Opera conducting The Dallas Opera Orchestra.

tdo network

Launched in February 2020, tdo network has amassed a viewership of nearly 157 million followers from 50 countries in the past year with its ever-evolving collection of whimsical, topical, and informative original content hosted by artists and social media influencers. Access to all tdo network content is included with thedallasopera.TV subscriptions.

OperaKids

OperaKids offers programming for children, as well as educational resources for parents and children, all produced by The Dallas Opera’s education department and included in the monthly subscription price.

Two family operas are available now, as is Kids Opera Boot CampTM:

·       “Jack and the Beanstalk” (music by Sir Arthur Sullivan and others; words and story adaption by John Davies) brings the classic fairy tale to the opera stage in a screen adaptation by Mary Dibbern and Ryan Lescalleet of John Davies’ delightful children’s opera.

·       “Dr. Miracle” (music by Georges Bizet and others/libretto by Leon Battue and Ludovic Halévy) tells the tale of young love through a series of disguises, mishaps, and eventual happily-ever-after in a screen adaptation by Mary Dibbern and Ryan Lescalleet of this opera in one act that the composer wrote when he, too, was just a teen.

·       Kids Opera Boot CampTM—an interactive look behind the scenes at the opera, where viewers can learn from a series of five video lessons what it takes to make an opera, how to make an opera set, and how to learn music like an opera singer. Each of the five episodes is designed to show students what it takes to create opera through an engaging combination of hands-on activities, fun facts, and laugh-out-loud characters. The program concludes with a performance of The Bremen Town Musicians—a screen adaptation by Mary Dibbern and Ryan Lescalleet of John Davies’ delightful children’s opera about the value of teamwork. Designed for grades K-6.

About The Dallas Opera

Thedallasopera.TV is made possible through the McCasland Strategic Opportunities Fund with additional support by The Dallas Opera donor family.

SEASON SPONSOR: The Nancy A. Nasher and David J. Haemisegger Family

The Dallas Opera is supported, in part, by funds from: Elsa von Seggern Foundation; Texas Instruments; the City of Dallas Office of Arts and Culture;

the Texas Commission on the Arts; and the National Endowment for the Arts (NEA). American Airlines is the official airline of The Dallas Opera.

Lexus is the official vehicle of The Dallas Opera. Advertising support from The Dallas Morning News. NorthPark Center, the official shopping center of The

Dallas Opera The Dallas Opera is a proud member of OPERA America.

Music illustration by Heather Skovlund for 360 Magazine

iHeartMedia Greenlights Storytime Podcast

IHEARTMEDIA GREENLIGHTS COLLAB’S “STORYTIME” PODCAST FOR FOUR MORE SEASONS

With 165M total followers, creators Spencer X, Culture Crash, DreaKnowsBest and more share entertaining and bizarre stories; bonus features added

iHeartMedia, the No. 1 podcasting publisher globally, along with leading digital talent network and brand agency Collab, announced today that their Storytime podcast series has been greenlit for an incredible and unprecedented four more seasons. Featuring top creators from TikTok and YouTube, Storytime is the first podcast series to launch from iHeartMedia and Collab’s joint venture, a partnership that unites Collab’s roster of digital talent with iHeartMedia’s unparalleled podcasting expertise to co-produce an exciting new slate of podcasts.

Storytime features many of the most watched and loved digital content stars in a new format, wherein they will share their own interesting, bizarre and sometimes scary stories. New this season, Storytime will add listener-created content as a bonus feature. The added features will supplement the in-depth discussions between host Will McFadden, Collab’s Chief Creative Officer, and guests Spencer X, Culture Crash, DreaKnowsBest, Alex Meyers and more. Storytime has also added new bonus episodes to season one showcasing interesting stories submitted from listeners around the world. Storytime is available now on iHeartRadio and all major podcast platforms.

For many young listeners, today’s digital content stars are the biggest celebrities. “This series will take the energy, excitement and originality of these digital personalities and deliver it in one of the most loved, fastest growing mediums”, said Conal Byrne, CEO of iHeartMedia Digital Audio Group. We’ve worked closely with Collab to develop a show that taps into the talent listeners love and brings a fresh new side of those personalities and their incredible stories to podcasting. We are excited to continue to bring Storytime for several more seasons.

“We could not be more excited to partner with iHeartMedia to bring this massive opportunity to Collab’s talent, in addition to many other amazing creators from around the world. Podcasts have become the next big frontier for Creators, so it was natural to partner with the largest podcast company in the world, to not only bring that opportunity to our talent, but supercharge it”, says Eric Jacks, Chief Strategy Officer and Executive Producer of the podcast.

About the Storytime series, Collab Chief Creative Officer and series host Will McFadden said: “Who doesn’t love a good story?! Each episode of Storytime features beloved creators from YouTube, TikTok, Reddit and beyond sharing their most hilarious, horrifying and cringe inducing stories. The audience gets a rare view into the lives of some of the most watched, most loved creators on the planet. For example, when the MacFarlands’ told their story about getting rejected for Family Feud in Episode 8. That’s an incredible story you can’t hear anywhere else!”.

The initial 33 batch of creators signed have a combined social following of over 165 million fans. This list includes the following:

Spencer X (54.7M), Jon Klaasen (18M), Penguinz0 (12.2M), Daily Dose of Internet (11.5M), Elyssa Klaasen (10.2M), DreaKnowsBest (5.5M), Marlon Webb (4.2M), Eric Artell (4M), Tabbes (3.5M), BeerBongJohn (3.4M), Brady Smith (3M), GrannyCoy Bundy (2.7M), Lonnie Marts (2.7M), Zack Lugo (2.7M), Alex Meyers (2.5M), The McFarlands (2.4M), Matt & Abby Howard (2.4M), The Kaplan Twins (2M), Scrubs (1.6M), Wansee Entertainment (1.2M), The Human Fountains (1.1M), HeyParis (1.1M), Jason Horton (979K), Olivia Cara (712K), Jessica Lesaca (650K), Liya Hizkias (458K), Goblin (399K), Corey & Russ (383K), Culture Crash (209K), Zac Clejan (207K), Nyra Williams (66K), and Sin Cindy (34K).

Storytime is distributed by the iHeartPodcast Network which is home to more than 750 original podcasts with over 253 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime and everything in between making iHeartRadio the largest publisher of podcast content in the world.

About Collab:

Collab is the most watched independent digital entertainment network, generating 25 Billion views every month across digital platforms. Founded in 2012, Collab has become a leader in building digital Creator careers. Collab is the number one TikTok Creator network and a top ten provider of content on YouTube.

About iHeartMedia, Inc.

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 250 million people each month. It is number one in broadcast and streaming radio as well as podcasting and audio ad tech and includes three segments: The iHeartMedia Multiplatform Group; the iHeartMedia Digital Audio Group; and the Audio and Media Services Group.

Empowered Women Illustration by Heather Skovlund for 360 Magazine

CÎROC × COMBS ENTERPRISES EMPOWERED WOMEN

The first cohort of the 2021 Empowered Women honorees, including Iman, Valeisha Butterfield-Jones, and Fadia Kader, are announced in celebration of International Women’s Day.

 

Ciroc and Combs Enterprises are proud to announce the continuation of its Empowered Women platform. Empowered Women, first launched in 2016 by Combs Enterprises women-led executive team, uplifts, spotlights, and honors an eclectic and dynamic group of entrepreneurs, creatives, and businesswomen.

This year, Ciroc and Combs Enterprises partnered with Culture Creators, a cultural connectivity organization that aims to spotlight the contributions of individuals who have shaped the global view of Black culture. To further amplify the initiative, fittingly launched during Women’s History Month, Empowered Women will honor 50 successful women and share the narratives that formed them. Championing discussions around the value of mentorship, allyship, and leadership, Empowered Women highlights the importance of celebrating the current and uplifting the next generation of fearless leaders. Honorees represent five categories including social impact, technology, entertainment, art and style, and business.

Ciroc, Combs Enterprises, and Culture Creators will spotlight the honorees beginning in March and culminating this spring. The series will include custom digital content and exclusive honoree interviews shared via Culture Creators’ platforms, curated vodka cocktails, and an exclusive media partnership with women’s lifestyle publication, Elle Magazine.

It is an honor to continue to build and strengthen the Empowered Women platform alongside Culture Creators and Elle Magazine”, says Ingrid Best, Vice President of Global Marketing, Spirits, Combs Enterprises. “As a Black woman, it is my personal and professional mission to honor those who are breaking boundaries, while also providing a platform for us to continue to do the important work of mentoring and showing up for the next generation. We hope this program encourages young, budding professionals to push boundaries and redefine the status quo in their respective industries.”.

The first round of March 2021 honorees is below, representing the industry leaders paving the way for future generations.

 

Empowered Women Honorees – March:

  • Adrienne Lofton
  • Alencia Johnson
  • Brianna Agyemang
  • Caroline Yim
  • Dawn Dickson
  • Donna Stewart
  • Fadia Kadar
  • Heather Lowery
  • IMAN
  • Jamila Thomas
  • Morgan DeBaun
  • Sarah Jakes Roberts
  • Stephanie L. Young
  • Morgan Dixon
  • Valeshia Butterfield-Jones
  • Vanessa Garrison
  • Yvette Noel Schure

Joi Brown, Founder, and CEO of Culture Creators commented, “I started Culture Creators because I envisioned a platform that gives individuals who push the culture forward and strive for inclusion that flowers while they are still here while continuing to develop the next generation of leaders. Partnering with like-minded visionaries at Ciroc to bring Empowered Women to life marries the spirit of celebration and mentorship.”.

As part of its mission to propel Black culture, Culture Creators has consistently celebrated the accomplishments of key luminaries across a broad spectrum of industries, including entertainment, fashion, finance, technology, business, and more. The Innovators & Leaders Awards Brunch, Culture Creators’ annual signature event, exemplifies this mission and has previously honored Sylvia Rhone, Byron Allen, Marsai Martin, Jemele Hill, Kenya Barris, Charles D. King, and the late Andre Harrell, to name a few. In 2019, Culture Creators launched the first-ever C2 Summit, a platform that targets students of color across all universities and provides interactive educational experiences, employment opportunities, and creates access to leaders across various career paths. Today, Culture Creators further advances its mission with the launch of the Empowered Women platform.