Posts tagged with "influencers"

Influencer article via 360 MAGAZINE

Influencers Who Brunch Campaign Released

Brunch just became more fun with the release of chef Serge Krikorian’s latest campaign touted Influencers Who Brunch.  The host of Cooking with the Kriks and co-owner of Vibrant Occasions Catering is celebrating the first anniversary of the Youtube cooking show on April 19, 2022. Viewers of the show learn to cook popular recipes from around the world with exciting guests on each episode who are entrepreneurs, influencers and interesting people in Krikorian’s orbit.

The Influencers Who Brunch campaign was designed to showcase a taste of what viewers can expect on season two with more international dishes and special sauces.  Krikorian invited four of the show’s favorite local influencers who had been previous or upcoming guests on Cooking with the Kriks. Lifestyle blogger, Mary Kate Whitmire of Chic Little Honey, fashion influencers, Sarah Jo Reynolds and Alisha Curtis, as well as beauty influencer, Karen Alejandre of Kay P Beauty XO attended the brunch at a chic AirBnb called The Modern Rock in the SOMA district of Little Rock, Arkansas.  

Featured in the brunch campaign are tasty options such as panzanella salad, loaded hummus, crudite dippers, labneh and avocado toast with whiskey-cured salmon to name a few. Chef Serge Krikorian is planning to offer more obscure recipes in season two with the commitment to making them easy enough for anyone to cook.

“We plan to switch up the format slightly for season two of Cooking with the Kriks. In season one, we asked our guests what they would like to cook and that became the featured dish of the episode. This season, I am committed to showcasing some of my favorite international recipes, which are not as mainstream as season one’s dishes. I’ll be choosing each episode’s featured recipe,” says chef Serge Krikorian.

Hometown nano-influencers and micro-influencers have played a key role in Krikorian’s catering company’s marketing efforts over the past year. For the most part, his team already knew several of the influencers from multiple previous catering gigs, but it has been effective working with them in this new way. 

Krikorian’s team invited their colleague, Althea Wiles with Rose of Sharon Floral Design Studio, to the brunch where she gifted custom pieces of her living floral jewelry to each influencer. Wiles provided florals for the dining areas as well. Other creative team members involved were Sydney Rasch of Art/Photography by Sydney Rasch, Brian Weaver of KB Studios and Meredith Corning with Meredith Events.

The campaign is available to inspire people to gather, create memories and hopefully be inspired to try some of Krikorian’s recipes available on Cooking with the Kriks. It will serve as a visual for his new baby, Our Mobile Kitchen, which is a pristine fully-transportable kitchen that can be taken on location to large events or private homes for dinner parties. Our Mobile Kitchen offers a solution for those locations without a kitchen to cook in or simply for anyone hosting an event or party that wants to keep their space clean.  The mobile kitchen allows chef Serge Krikorian and his team to cook foods that must be cooked on location just prior to serving due to health and safety regulations like seafood and steaks.

GLOBAL LIVE STREAMING APP, LIVIT, ANNOUNCES LIVE LOUNGE CONCERT SERIES

App Home To Over 45 Million Users Will Host Interactive Live-Streamed Music Events With Kygo’s Palm Tree Records, VASSY & More

Watch Live Lounge Starting Friday, August 6 at 7:00PM PST on the LIVIT App

Global live streaming and entertainment platform LIVIT, operated under the 17LIVE brand, announced today that they will be hosting a live-streamed concert & interactive event series featuring global superstar Kygo’s Palm Tree Records, multi-platinum, award-winning singer/songwriter VASSY, and more. Presented by 17LIVE, the interactive Live Lounge events will begin on August 6th and will be produced at CreatetheLAB in Los Angeles. Each concert will be live-streamed exclusively on the #1 streaming platform in Asia on the LIVIT Official Account in the app, found HERE.

17LIVE is the leading platform for rising music artists, entertainers and influencers that has more than 45 million users in Asia and is rapidly growing across the United States with their U.S. centric brand LIVIT. Exclusively on the LIVIT app, they will be hosting this series of three-hour long events, consisting of multiple performances, interview segments, and Q&As that will allow fans to have a live, intimate experience with their favorite musicians. 

The August 6th Live Lounge presented by 17LIVE will feature VASSY and hit-making singer-songwriter Josh Cumbee. Best known for her vocal prowess in viral collaborations with dance music heavyweights such as Afrojack and Tiesto, VASSY recently reached the 1 billion stream milestone with her single “Bad”, which was her collaboration with Showtek and David Guetta. The pop artist released her hit track  “Chase” this summer with Aussie producer duo Bonka (The Chainsmokers, Timmy Trumpet). The track is currently sitting at the #1 position on the dance airplay radio chart and reached #1 on the dance Aria charts in Australia. Josh Cumbee built his career as a producer and songwriter for world-class artists such as Madonna, Kygo, Rita Ora, Armin van Buuren and Adam Lambert, and recently wrote the worldwide hit ‘Wondering’ for Olivia Rodrigo. Having worked in genres including ballads, dance music, rock, K-pop and C-pop, Cumbee is a songwriter and producer of exceptional talent who has had #1 hits in Korea, China, Italy, has a Latin Grammy nomination under his belt and more. He recently released ‘Sound Of Your Name (with Vicke Blanka)’, his first collaboration with another artist as a solo singer-songwriter.

On August 27, Live Lounge presented by 17LIVE will host the first-ever showcase for global superstar Kygo’s Palm Tree Records, which is a joint venture with Sony Music Entertainment. With over 15 billion cumulative global audio and video streams, the Norwegian artist is known for chart-topping hits like the multiplatinum “It Ain’t Me” [with Selena Gomez], “Higher Love” [with Whitney Houston], “Like It Is” [with Zara Larsson & Tyga], and “Lose Somebody” [with OneRepublic]. Kygo’s showcase will feature performances by Palm Tree Records artists Frank Walker, Forester, Haywood, and Petey Martin. Toronto-based DJ/Producer Frank Walker has captivated fans across the globe with his club-ready collaborations such as “Like Gold” with Loud Luxury and Stephen Puth, along with solo releases like “Dancing In The Dark” which was recently nominated for a Juno award. Los Angeles-based indie electronic duo Forester has already made a lasting impact in the scene, blending acoustic instrumentation with electronic elements that transport the listener to wide open spaces, allowing for introspection as well as the desire to dance. They dropped their sophomore album ‘A Range of Light’ on December 4th and have earned  over 20  million total streams across their catalog.

“I’m excited for my artists to have the opportunity to show the world what they’re capable of.” – Kygo

Songwriter and producer Haywood has penned hits for everyone from Katy Perry and Kygo to BLACKPINK and Selena Gomez and is now a solo artist. The New Zealand-born and Australian-raised songstress introduces a glorious and glossy sound of her own on a series of 2021 singles for Palm Tree Records punctuated by her skyscraping vocals and punchy lyrics. Nashville-based Petey Martin wrote/produced “Ashes” by Celine Dion for the Deadpool 2 Motion Picture Soundtrack, “Bigger Than” by Justin Jesso & Seeb, and five songs on Kygo’s ‘Golden Hour’ album, including the lead single “Like It Is.” He made his debut as an artist collaborating with Matoma on “Keep It Simple” and released his introductory  single “Come Back Home” on Palm Tree Records featuring two-time Grammy winner Lauren Daigle.

“I’m excited to partner with 17LIVE to host our first-ever Palm Tree Records showcase and be able to live stream it to millions of people around the world while interacting with users of the platform.” – David Rishty, President of Palm Tree Records

CreateTheLab is a custom-tailored production studio in Los Angeles with multiple stages. The events will be invite-only with press, influencers, and artist teams in attendance in-person; with millions of viewers watching on LIVIT around the world.

Head of U.S. Operations for 17LIVE, Armin Collosi, says, “We are thrilled to launch the Live Lounge concert series with some of the most respected music artists in the industry. Our platform is quickly becoming a special place for talent of all levels to showcase their creativity, and we are proud to provide the platform where they can be their most authentic selves. With the return of live music, LIVIT has created a unique concert experience that will allow fans to interact in new ways with their favorite artists. We look forward to seeing all the amazing performances we have scheduled this summer.”

Powered by Taiwan-based 17LIVE, a leading global social entertainment company, LIVIT was launched in 2019 and has more than 45 million registered users across the globe. As the largest live streaming platform in Asia, LIVIT is expanding to multiple international markets. LIVIT plans for its North American operation to be a curated space where artists can collaborate, interact directly with fans and grow their careers. No matter who you are, or which corner of the world you reside in, you can connect with anyone through LIVIT’s media platform to showcase your talents and passions and realize your dreams. LIVIT is available for free download on iOS and Android.

About 17LIVE:

17LIVE operates the largest live streaming platform in Developed Asia. Anyone with a talent or a passion to share can be an artist and the Company’s mission is to empower artists and entertain the world through its platforms. The Company’s live interactive platforms include its flagship live entertainment streaming app 17LIVE, Meme Live and live streaming shopping platforms HandsUP and FBBuy. For more information about 17LIVE, please visit https://about.17.live/.

Nechelle Vanias Headshot 2021 via Jonathan Stinson at freedomunitedsocial for use by 360 Magazine

Nechelle Vanias Six Degrees of Influence Q×A

Nechelle Vanias is Chief Strategic Officer of the full-service digital marketing and talent agency, Six Degrees of Influence (SDI). Spearheading the agency, Nechelle looks to elevate professionally managed content. Through SDI’s three curated influencer content houses – The Vault, La Casita, and Twin Flames – the agency looks to offer a unique opportunity to both brands and content creators. 360 Magazine spoke with Nechelle about SDI’s approach to creating viral content, brand campaigns, Gen Z/Millennial trends, and more.

What void do the The Vault, La Casita, and Twin Flames houses fill in the professionally managed content collaboration house industry? 

Six Degrees of Influence (SDI) sought to create long lasting brands when developing The Vault, La Casita, and Twin Flames, not just an influencer hang out or Airbnb. SDI likens this approach some of the popular TV shows, like Love Island and Big Brother, where the audience falls in love with the show platform and may have their favorite contestants each season, but still come back to engage with the next season. In fact, SDI runs each of their content houses like a TV show production set replete with the same operations, including call sheets and writers’ room. This ensures a predictable, consistent and timely amount of content is produced for both the house social media channels and brand partners.

Six Degrees of Influence (SDI) uses a multi-channel content approach. What different channels do you use to promote content?

SDI employs social and live channels to promote the house’s content.  This includes live streaming fan events and on-site brand activations at the houses. The content houses’ reach is amplified beyond the house channels by hosting daily collaboration days with their influencer and Young Hollywood friends. [These collaborations] then create exposure for the guests’ audiences as well.

Is there a specific media channel that SDI influencers are currently focusing on the most? 

SDI knows that content creators can still earn more money that is relative to their follower count and engagement on Instagram and YouTube, than on TikTok. This is because Instagram and YouTube are established platforms from which brands have been able to experience quantitative conversion results over long periods of time.  Brands are still figuring out how to best use TikTok, thus while their marketing spends are increasing for TikTok. [However,] you can still earn more on the other platforms with less followers.  We have a creator with six five thousand followers on Instagram and earns $1,500 on average for one Instagram post, whereas her following of three hundred and fifty thousand followers on TikTok earns her $750 on average. Now, add in the fact that SDI has never seen followers move to other platforms in the way TikTokers are able to move their followers. Therefore, TikTok is still a large focus as it serves as an advertising tool to drive the growth of Instagram and YouTube. For these reasons, SDI focuses on Instagram and YouTube growth for the housemates, but certainly keeps TikTok front of mind.

What benefits does living in a content house offer influencers, as opposed to more traditional housing arrangements?

Collaboration amongst all creative types is a tried-and-true method of growing and being inspired.  Living in a content house offers influencers a tribe to go to for content ideas, support and camaraderie.  When run by SDI, that [support] comes with mental health check ins and encouragement. [Encouragement] is very necessary for influencers who are under an immense amount of pressure to maintain their brand. SDI also provides insight on platform growth, relationships with the platforms for exclusive campaign, and event opportunities, and secures brand deals for the housemates. Overall, in SDI’s houses housemates receive the support, resources and tools to grow their social platforms, increase their revenue potential and get a “masters” in the business of content creators.

Is there a formula/process that SDI follows when attempting to create viral content? 

In order to achieve viral content you have to put out A LOT of content. It is foremost a numbers game – the more content you deploy the more you increase your chances of going viral. The second most important process of creating viral content is to study data, so that you are putting out a lot of purposeful content with the intent to speak to a generation. Have your content resonate with [viewers] and have them respond with affirmation through their views, likes, shares and comments. SDI is a very data driven agency, so we are looking at what the data is telling us, what the comments of the fans telling us, what is trending in pop culture, what do we hear the talent talking most about, what is getting the views.  Once SDI has the “what”, we start looking at the “why” so that we can determine how to leverage the data to create viral content.

SDI creates custom designed campaigns for individual brands. How does SDI go about customizing these campaigns for each brand? 

We curate campaigns for brands that align with their overall marketing goals and what we know will be embraced by the creators. We speak the brands language, but live in the creator’s world, so we know how to create a win-win collaboration. We also leverage the unique setting of a content house in our campaigns.  Most specifically, the ability to do on-site branded activations and signage at the houses themselves.  For example, if it is a beverage brand, we might recommend a branded glass front refrigerator by the pool. If it is a clothing brand, we might recommend a branded master closet with signage that is full of the brand’s clothing. If it were a cereal brand, we might recommend a cereal bar in the kitchen.  All of these concepts would include intentional branded content created by the housemates, but also a more subliminal exposure in the background of content. [This subliminal exposure] has proven to be successful in traditional product placement [methods] used in TV and film. The possibilities are endless, and we look to get as creative as we can. [SDI] pushes the envelope [with] of out of the box ideas that deliver conversations and increase brand awareness.   

Who are some of the most popular content creators that SDI represents?

SDI works with many creators, and the most popular doesn’t always mean the most follower count.

Rave Vanias with 350k is a brand favorite, doing campaigns for brands such as Cinnamon Toast Crunch, HP and Fenty Skin. She also pulls thousands of views when she goes live on her social channels. Her confident personality and accessibility make her a favorite all around.

Alessya Farrugia has strong numbers on all channels (2M on TikTok, 391k on Instagram, 176k on YouTube) and is another talent. [Alessya is also] a brand favorite for campaign activations on TikTok, Instagram and YouTube.  She also is one of the few creators that appear on the gossip sites for her great looks, and not for drama.

Joshua Suarez, with almost 13 million followers on TikTok, is one of our largest creators. [He has] has great chemistry with his girlfriend, Star Abelar, who herself has almost 10 million followers on TikTok.

So many influencers audition to join content houses. What qualities does SDI specifically look for when finding influencers to represent your full-service digital marketing and talent agency? 

SDI is looking for creators that have a great work ethic and want to be great. If someone is doing this as a hobby, they are not a fit for the agency. SDI is looking to go on a journey with talent that are looking to take their careers to the next level, reach their full potential, and aren’t afraid to do the work that is needed to be great!  SDI doesn’t just sign talent with large followings, because we know that doesn’t necessarily translate into big money or meaningful careers. SDI is looking for creators that are coachable and passionate about their art because those are the ones that have the greatest potential impact on the industry!

SDI mentioned that their demographic mainly caters to Gen Z and Millennial fans. Which Gen Z/Millennial trends are SDI influencers currently creating content about? 

The Gen Z and Millennial generations are very confident in their self-expression, and SDI looks to amplify those voices. Relationships and connections are a main theme in the content we create – whether that be romantic, casual, family or friendly interactions. These generations are more connected [to each other than ever before] in history, thanks to technology and social media. So, [these elements] play a large part in their lives and create a universal theme with which they can relate and engage.  

Is SDI looking to create any more content houses in the future? 

SDI does indeed have two more houses in development for 2021, with plans for international expansion in 2022. SDI wants to create an international network of content houses that can incubate future leaders and give brands a platform to weave into the fabric of their customers’ lives.

Wine illustration by Heather Skovlund for 360 Magazine

California Wines × Down to Earth

California Wines Livestream & Video Series Celebrates Down to Earth Month in April

Facebook Live & Instagram Events Share Tips on Enjoying Sustainably Grown & Produced Wines

For “Down to Earth Month” in April, California Wines is celebrating the state’s global leadership in sustainable winegrowing with a series of fun and informative virtual events and videos on Facebook Live and Instagram. Throughout April, the free livestream events and videos will present a variety of discussions, cooking demonstrations, and virtual wine tastings focused on sustainability.

Hosts for the Facebook Live events include Napa Valley sommelier Amanda McCrossin of SommVivant and Aida Mollenkamp, Food Network personality and founder of Salt & Wind Travel.

Videos shared on the California Wines Instagram channel will demonstrate recipes, how to pair and enjoy California wines, and what makes a wine sustainable. Programs will feature food and beverage influencers, including Meg van der Kruik of This Mess Is Ours, Jerry James Stone of the Jerry James Stone blog, Britney Brown Chamberlain of Britney Breaks Bread, and Sarah Gim of The Delicious Life.

To view details on all Down to Earth Month events, visit California Wine’s website.

Facebook Live: Thursdays, 10 am PST

Livestream hosts Amanda McCrossin of SommVivant and Aida Mollenkamp of Salt & Wind taste and discuss sustainably grown and produced California wines. Event replays will be available on the site for later viewing.
 
April 1 – What Is Sustainable Wine?
It’s time to clear up the confusion around what defines sustainability! Participants will learn what sustainable winegrowing and winemaking practices are and get the inside story on California’s sustainable certification programs, including the California Sustainable Winegrowing Alliance (CSWA) program.
 
April 8 – What Are Biodynamic and Organic Wines, and How Are They Sustainable?
Explore the differences between organic and biodynamic practices and learn how they fit into the sustainability equation.
 
April 15 – Why Is There a Chicken in the Vineyard?
Chickens, sheep, and goats don’t just look adorable in California vineyards—each has an important job to do. Learn how animals are helping California vintners in their sustainable farming efforts.
 
April 22 – How to Look for Sustainable Wines
Finding sustainable wines is easy—if you know what to look for. Participants will learn about the sustainable certifications, logos, and terms to look for on wine labels.
 
April 29 – How California Is a Leader in Sustainable Wines & Sustainable Farming
California is not only a world leader in sustainable winemaking and winegrowing practices, but producers also embrace sustainability in dairy and other agricultural areas. Learn about California’s innovative farming practices and how the state leads in sustainable wine and food.

IGTV Videos: Tuesdays 10 am PST

Every Tuesday in April, videos from well-known food and beverage influencers will be shared on the California Wines Instagram channel, each demonstrating a recipe inspired by the Wine Country Table cookbook paired with sustainably made wines from California. Recipes and information about sustainability will be shared on each influencer’s website and social media platforms.
 
April 6 – Meg van der Kruik of This Mess Is Ours
 
April 13: – Jerry James Stone of the Jerry James Stone blog
 
April 20 – Britney Brown Chamberlain of Britney Breaks Bread
 
April 27 – Sarah Gim of The Delicious Life
 

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
John Legend illustration by Kaelen Felix for Sperry inside 360 MAGAZINE

The Legend Edit

By Althea Champion × Armon Hayes

“Giving the perfect gift is about finding something amazing and the element of surprise” — John Legend

Tonight, John Legend will perform at Sperry’s exclusive holiday concert for the press, influencers, and Sperry partners worldwide on Zoom.

“John Legend, multi-platinum artist and Sperry’s 2020 Global Brand Ambassador, shares his holiday footwear favorites for him, her, and the littles,” reads the collection’s website. From a refined, rainy day must-have to a cool classic weekend boot, winter weather doesn’t have to mean sacrificing style.

Take a look at The Legend Edit to see what he’s sporting – and gifting – this season. The concert will announce the launch of the new Sperry Legend Holiday Edit—a curation of Legend’s favorite Sperry shoes for the entire family.

Legend curated his favorite Sperry boat shoes, boots, and sneakers, and they will feature in the collection that is launching Nov. 4. It will be exclusively available on Sperry.com. The Sperry Legend Holiday Edit shoes are iconic and reflect Legend’s personal style—impeccably classic, with a hint of an edge.

“Simple, stylish, and suede… a great weekend boot,” says Legend about the new Men’s Bahama Storm Boot.

The collection is full of modern classics that promise warmth and style, a safe bank, and great gift opportunities for men, women, and children, assured to satisfy everyone on your list.

John Legend and Sperry

John Legend
American singer, songwriter, record producer, actor, film producer, theatre director, and philanthropist, Legend has had much success. He has made six albums, the most recent of which, Bigger Love, was released this year and features Jhene Aiko, Koffee, Rapsody, and Gary Clark Jr.

Twitter | Instagram | Website

Sperry
“Sperry is the story of an iconic American brand. Fashion and sustainability has been rooted within the brand since 1934, when Paul Sperry fell off the deck of his sailboat,” our Armon Hayes wrote of the brand. “He set out to design a non-slip boat shoe, which led to the birth of an array of styles that would accommodate lifestyles and seasons to come. For men, women, and children, he inspired everyone to find common ground.”

Twitter | Instagram | Website

Sara Sandman, 360 MAGAZINE, illustration, community service, philanthropy, humanitarian

COVID-19 TOWN HALL

Today, BET announced a partnership with civil rights organization and stewards of human rights, the NAACP, on a four-part tele-town hall series “Unmasked: A COVID-19 Virtual Town Hall Series Powered by NAACP & BET” focused on how the pandemic is affecting African Americans and what steps the community can take to build an action plan for positive change. The first town hall kicks-off on Wednesday, April 8, at 8 PM ET/ 5 PM PT, and will focus on the health, emotional, economic toll, congressional response and how activists can apply pressure to ensure legislation is equitable. Viewers can participate LIVE via an interactive toll-free conference call that will also be streamed at http://naacp.org/call-to-action-program/. To participate via phone dial 866-757-0756 and to join the conversation on social media follow @NAACP and @BET.
 
“As the world faces unprecedented times and new realities during this global pandemic, the health and safety of people around the planet, particularly African Americans, are at an unparalleled risk,” said Derrick Johnson, president and CEO, NAACP. “The occasion to uplift and educate our community during this pivotal moment charts a pathway forward through uncertain times. The NAACP, in partnership with BET, is committed to rising to meet this moment head-on through this informative four-part series focused on the health, economic and social impact of the COVID-19 pandemic on the African American Community.”
 
“As the devastation from the COVID-19 pandemic mounts, BET is developing partnerships and programs to support our community through this global health and financial crisis,” said Scott Mills, President of BET.  “We’re proud to work with our long-time partner the NAACP on this important town hall series that will provide comprehensive information for African Americans that will empower and help the community move forward during these difficult times.”
 
In the United States alone, close to 200,000 cases of the coronavirus have been confirmed. Because of the racial and economic inequities embedded in our country’s infrastructure, the effects of the coronavirus could be compounded for Black and Brown communities. The town hall series will help separate facts from myths and directly address how to ensure that the policies and practices that are born out of this pandemic justly address the health, economic and social needs of all people. The weekly series will focus on issues such as the state impact, response, and what comes next to advocating for your local community to the impact to schools, school systems, colleges, and exposed divisions.

Lisa x Lena Sneaker Launch

Internationally followed German social media stars and GenZ opinion leaders, Lisa and Lena, who have amassed over 15 million followers on Instagram, hosted a one-day-only unique pop-up in Downtown Los Angeles to celebrate the launch of BUFFALO’s much-anticipated J1mo71 sneaker collaboration.

The well-received event featured the new Buffalo J1mo71, guests anxiously waiting to meet with the celebrated Instagram stars, a colorful candy bar and pancakes by Get Caked LA, DJ tunes by Ben 10k and Ben Senseless, and a mural wall by Cori Alsbrooks. Guests of the launch event included Katie Ritzi (@xkflyaway), skater Hilary Shanks (@hilaryshankss), and Haivyn Sanches (@haivyndaisy). Throughout the day, guests enjoyed writing inspiring messages on the mural wall, taking photos and talking with Lisa and Lena, eating eye-catching pancake art, and dancing to great music.

Inspired by the 90s, the three BUFFALO sneaker styles the twins Lisa and Lena have created are showing up with a chunky sole as well as in an all over denim look, in neon colors and with reflective elements. The collaboration with the twins marks the highlight of BUFFALOs #NOTLIKED campaign which started in 2019 and celebrates self love and authenticity.

Lisa X Lena, Buffalo Shoes, 360 Magazine

Buffalo Shoes, Lisa X Lena, 360 Magazine

Buffalo Shoes, Lisa x Lena, 360 Magazine,

Wengie, Chinese, singer, songwriter, Asian, Australia, 360 MAGAZINE, eill, k-pop, j-pop, Vaughn Lowery, music, recording artist, Japan, Japanese, pop music culture, style, entertainment , YouTube, youtubers, celebrity, digital, influencers

WENGIE × EILL

POP STAR WENGIE RETURNS WITH A VIBRANT REMAKE OF “TALK TALK” AND DRIVES FANS WILD WITH HER REVAMPED MUSIC VIDEO

Teams up with J-pop artist eill
Just when you thought you couldn’t love a song any more, YouTube sensation turned music artist Wengie revives her K-pop bop “Talk Talk” featuring J-pop artist eill with a colorful music video. The new and improved single will make fans dance like nobody’s watching between the vivacious beats and vibrant background in the music video. This version of the music video is completely new and reshot fully on location in Japan featuring a lively aesthetic that sparks a mystical take between the two artists.
 

eill has an increasing influence in the J-pop world collaborating on the song “721” with Korean hip-hop artists Rheehab and Ocean. Rolling Stone Japan magazine picked eill as “the top 20 artists to pay attention to internationally and domestically”.  She released her debut album “SPOTLIGHT” last month to rave reviews and her music has been on a rotation at more than 30 different radio stations across Japan since the release. The recent music video was also featured and played on “POWER PUSH” by Space Shower TV and “Recommend”  by M-ON! With outstanding feedback, the hit reached number 1 for two weeks in a row on the All Japan Radio On-Air chart. eill also participated as a composer/lyricist in a popular Korean girl’s group EXID’s 2nd single with Taku Takahashi (m-flo).
 

David Amber, the songwriter and producer for global superstars like TWICE, SF9 and NCT, who originally wrote “Talk Talk” makes a cameo in the new music video showcasing his guitar skills.
 

Wengie: “I loved J-pop music when I was younger so to be able to collaborate with such a talented Japanese artist named eill was such an experience she really added a unique twist to ‘Talk Talk’ that I was surprised with and loved! She’s so cute and fun, just really down to earth and having David be part of the music video was really the icing on the cake.”
 

eill: “Working with Wengie felt so surreal. She is so wholehearted and does everything with passion. There are not enough people like her in the world. She is a great artist and really loves her fans.”
 

Creating a channel back in 2010, Wengie has amassed a loyal YouTube following of over 19 million subscribers across her channels, over 25 million combined followers among all social channels and over 2.1 billion views total on YouTube. Since then, she has released seven singles and music videos, each of which have seen huge success and she will continue releasing new music this summer.
 
ABOUT WENGIE

As one of the most influential YouTube stars and personalities, Wengie’s unique ability to deliver vibrant, informative, and highly-relatable content (including her wildly popular life “hacks” series) to a global audience—with signature quirk and humor—keeps her zealous ‘Wengiecorns’ wanting more. This unparalleled closeness and trust with her fans has cemented Wengie’s power as a leading content collaborator for both high-profile and emerging brands. Wengie has leveraged her prominence on YouTube to tackle other creative realms—she recorded her first music album in China in 2017 and is the voice of the fourth “Powerpuff Girl” on the Cartoon Network. With Wengie’s single ‘Oh I Do’, hitting #5 on the Honggebang charts in China, her music career continues to blossom with each music release skyrocketing to the top of international music charts. She has accumulated over 26 million views on YouTube with her first three releases of “Oh I Do,” “Cake,” and “Déjà vu,” which continues to grow daily. Following those, Wengie dropped her holiday anthem “Ugly Christmas Sweater” song, which hit the #1 spot on YouTube’s trending list and garnered nearly two million views in its first day, and 8.8 million to date. Wengie’s first collaboration “Mr. Nice Guy” features Filipino star musician Iñigo Pascual, which reached #1 on the OPM Top 10 Chart in the Philippines! Wengie’s single “Empire” featuring k-pop superstar Minnie of (G)I-DLE debuted at number 22 on the Billboard World Digital Song Sales Chart week of November 2, 2019. Wengie’s music channel “Wengie Music” has over 75 million total views (as of December 2019). For the majority of her life, she has had multicultural musical taste, listening to mainly J-pop, C-pop, and K-pop. Wengie’s main goal in music is to create fun music that is “East meets West” / K-Pop-fused-with-American-pop, which is essentially all the things she loves. Her musical influences include BLACKPINK, TWICE, ITZY, HyunA, Ariana Grande and Taylor Swift. Wengie is managed by RARE Global, music by Asian Agent, and her agency is UTA.

ASHLEE KEATING, 360 MAGAZINE

ASHLEE KEATING

Pop Singer, Ashlee Keating can currently be heard on multiple streaming services with her new hit single “Bad Mistake,” an empowering up-tempo pop song with an urban melodic vibe that shows off Ashlee’s powerhouse vocals! The song is full of attitude, strength, and swag…

Her music video for “Bad Mistake” which was released on July 31st shows off her powerful vocals and amazing choreography.

A Billboard chart sensation, dancer, songwriter, and actress, Keating is a true multifaceted talent. A southern New Jersey native, she records and performs with some of the biggest names in the business. After opening for Demi Lovato, Keke Palmer, and others, she now headlines her own shows across the USA. Ashlee has worked with some of the industry’s best, including Grammy nominated Sean Douglas; the multi-platinum songwriter and producer who has created hits for such acts as Demi Lovato, Bebe Rexha, Fifth Harmony, Madonna, and Christina Aguilera.

Keating’s last single “Hurt Me So Good” skyrocketed up the Billboard Dance Charts debuting in December 2018 as the #2 breakout single on Billboard for the dance chart and by January 2019 broke the Top 10 peeking at #8. The single has already amassed over 1 million streams and over 300k views on YouTube.

Keating was born on September 9th, 1993 in New Jersey. At the age of six, she portrayed Gretl in the Broadway and national touring production of The Sound of Music. She was featured on the reality competition show “Star Search.” She started her music career with her holiday song “Ice Kingdom” that was elected to be a part of Coca-Cola’s “52 Songs of Happiness” campaign for up-and-coming artists. Only 52 artists from around the world were selected to be a part of the program. “Ice Kingdom” was also on Radio Disney’s top holiday songs list for 2014. Following that in 2015, she was a featured performer on ABC-TV in Philadelphia, PA for the Thanksgiving Day Parade.