IQ Advantage, founded by the serial entrepreneur Jackson Reding, is a digital agency based out of Los Angeles. They represent everything a modern day agency should be representing and are operating through three branches:
- IQ Advertisement
- IQ Talent
- IQ Media
IQ has been praised by over 750 clients for its top tier advertisement services, its social media growth and its leadership for businesses and influencers. It hosts loop giveaways and teaches different sorts of growth methods, like the fan page method among various others.
They also works directly with record labels to achieve a stronger social media presence for artists, models, bloggers and entrepreneurs.
Its talent department, IQ Talent, is build upon the slogan: “The vertex of an innovative management agency.”
Over 95% of their signed influencers are overwhelmingly satisfied with their way of operating because of their transparency and way to upscale brand endorsements and sponsorships.
Reding explains how affiliate campaigns are often the first move to build trust between the specific influencer and the brand. The projects are presented to the brand as “pay to play,” with an upfront service fee to their influencers to execute the given work for the campaign. Over 90% of affiliate campaigns result in up-front payment so that the brands realize the value of the influencers. As Reding says, “Our only goal is to generate as high a profit for our in house talents as humanly possible. That’s the simple, yet effective, foundation of IQ Talent.”
In the talent section, they involve the media department for all tailor-made campaign presentations for brands, media kits and other visuals that benefit and heighten the negotiation foundation for upscaling the price per campaign.
Their talents have worked with big cooperations such as boohoo, lululemon, and PrettyLittleThing along with various hotels and travel agencies.
Its media department has worked with some of the biggest aviation companies in the United States. Their main focus is to produce top tier commercials for PR and social media use.
Among others, IQ Media has produced for Coastal Helicopters (Private Jet Charter), Aviator, Bang Energy and Visit Dubai among others.
What’s next for IQ?
The future is bright for IQ despite the current situation with COVID-19. It is expanding by the minute with more departments, but if you ask Reding, the key is to keep the quality at an all time high, which can be a challenge when scaling quickly. By always meeting critiques with an open mind to learn, changing how things are done if necessary and acting fast to develop as a company as well as people, this goal is attainable.
So far, the Californian-based agency has been performing above all expectations through the world crisis of COVID-19, and they intend to keep pushing for more.