Lisa x Lena Sneaker Launch

Internationally followed German social media stars and GenZ opinion leaders, Lisa and Lena, who have amassed over 15 million followers on Instagram, hosted a one-day-only unique pop-up in Downtown Los Angeles to celebrate the launch of BUFFALO’s much-anticipated J1mo71 sneaker collaboration.

The well-received event featured the new Buffalo J1mo71, guests anxiously waiting to meet with the celebrated Instagram stars, a colorful candy bar and pancakes by Get Caked LA, DJ tunes by Ben 10k and Ben Senseless, and a mural wall by Cori Alsbrooks. Guests of the launch event included Katie Ritzi (@xkflyaway), skater Hilary Shanks (@hilaryshankss), and Haivyn Sanches (@haivyndaisy). Throughout the day, guests enjoyed writing inspiring messages on the mural wall, taking photos and talking with Lisa and Lena, eating eye-catching pancake art, and dancing to great music.

Inspired by the 90s, the three BUFFALO sneaker styles the twins Lisa and Lena have created are showing up with a chunky sole as well as in an all over denim look, in neon colors and with reflective elements. The collaboration with the twins marks the highlight of BUFFALOs #NOTLIKED campaign which started in 2019 and celebrates self love and authenticity.

Lisa X Lena, Buffalo Shoes, 360 Magazine

Buffalo Shoes, Lisa X Lena, 360 Magazine

Buffalo Shoes, Lisa x Lena, 360 Magazine,

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360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

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