Internationally followed German social media stars and GenZ opinion leaders, Lisa and Lena, who have amassed over 15 million followers on Instagram, hosted a one-day-only unique pop-up in Downtown Los Angeles to celebrate the launch of BUFFALO’s much-anticipated J1mo71 sneaker collaboration.
The well-received event featured the new Buffalo J1mo71, guests anxiously waiting to meet with the celebrated Instagram stars, a colorful candy bar and pancakes by Get Caked LA, DJ tunes by Ben 10k and Ben Senseless, and a mural wall by Cori Alsbrooks. Guests of the launch event included Katie Ritzi (@xkflyaway), skater Hilary Shanks (@hilaryshankss), and Haivyn Sanches (@haivyndaisy). Throughout the day, guests enjoyed writing inspiring messages on the mural wall, taking photos and talking with Lisa and Lena, eating eye-catching pancake art, and dancing to great music.
Inspired by the 90s, the three BUFFALO sneaker styles the twins Lisa and Lena have created are showing up with a chunky sole as well as in an all over denim look, in neon colors and with reflective elements. The collaboration with the twins marks the highlight of BUFFALOs #NOTLIKED campaign which started in 2019 and celebrates self love and authenticity.