Oakley has just released the Fall/ Winter 2020 DEFINITION Collection, which places an emphasis on urban exploration and freedom of movement by fusing technology and nature. The result is a range of dynamic looks for every day and every place.
Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the Fall/Winter 2020 DEFINITION Collection falling into the category of the latter.
The collection includes eyewear, apparel and accessories that feature dark tones and technical fabrics with reflective details, matching futuristic design concepts with simplistic performance-driven aesthetics. The collection is thus the ultimate combination of form and function, with the ability to be worn for sports performance or street style, depending on the occasion.
While the DEFINITION Project has continued to evolve, each collection can be traced back to the simple belief that technology can be (and should be) elevated to an artform. Oakley has explored this concept since the early ‘90s while staying true to its roots, transforming a passion for performance into a new type of visual expression at the forefront of design.
Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.
The new Oakley DEFINITION collection will be available at Oakley.com, flagship Oakley Stores and selected retailers worldwide in Fall/Winter 2020 season.