Posts tagged with "Reebok"

Mayor Steven Fulop speaks to Vaughn Lowery about JC Night Market f/ fireworks by Grucci, Shaq, Funk Flex via 360 MAGAZINE

JC July 4th

Listen to Mayor Steven Fulop’s 360 MAG Spotify/Apple podcast HERE.

Mayor Steven M. Fulop joins the Jersey City Municipal Council, the Office of Cultural Affairs, and Exchange Place Alliance to announce New Jersey’s July 4th Celebration!

The unparalleled annual Independence Day experience attracts nearly 150,000 residents and visitors from all over the region. The daylong event will be highlighted with performances by superstars Shaquille O’Neal aka DJ Diesel and Funk Flex, each taking the stage to DJ their own sets prior to this year’s ultimate headliner – Flo Rida – and capped off by Guinness World Record holder Fireworks by Grucci illuminating the sky over the Hudson River.

“We have superstar talent taking the stage leading up to our renowned fireworks by Grucci from two barges in the middle of the Hudson River to give spectators a 360-degree view with unparalleled backdrops from both New Jersey and New York,” said Mayor Fulop.

“We’re also focusing this year on supporting our local small businesses with our food truck festival beginning at 12 p.m. Admission is free and open to all ages. We invite everyone to come out and enjoy the food, fireworks, and incredible entertainment along the Jersey City waterfront as we celebrate our nation’s independence.”

New Jersey’s July 4th Celebration at Exchange Place will open to the public at 12 p.m. on July 4th and end with the Grucci fireworks display, scheduled to begin at 9:30 p.m. In Jersey City, spectators can watch the fireworks show along the Hudson River Walkway, from the north field at Liberty State Park, and most overlook areas in The Heights.

After last year’s success, Jersey City Night Market will be organizing a food truck festival from 12 p.m. – 9:30 p.m. This year’s celebration will focus on reviving food businesses and bringing the community together.

BTS of Vaughn × Mayor Fulop HERE.

About Mayor Steven Fulop

Former U.S. Marine

Only mayor of Jersey City to be elected for a third term

Ruben Rojas Partnered with VCCESS via Press Pass LA for use by 360 MAGAZINE

Ruben Rojas × VCCESS

World-renowned artist Ruben Rojas, best known for his “love” artwork which spreads his message of “Live Through Love ” across the world, partnered with VCCESS to drop the coveted, limited NFT Collection “Phygital Love.” The event took place at The Gall3ry by Kollectiff, Los Angeles’ only web3 members club, and permanent NFT gallery and event space. 

“Phygital Love” is a convergence, merging digital with physical art. The event featured both Ruben’s NFT art on display in the gallery, as well as his physical paintings and sculptures throughout the event space. The drop included both elements when purchased with varied tiers for cost so that anyone– from a casual fan to a serious NFT collector- could participate. 

The ‘Lovers’ are 500 unique works of art that Ruben considers his “Love DNA.”  Each piece is one of a kind, randomly generated NFT, and as unique as you are! This item is a “Love” PFP (profile picture) priced at $250.

On display, there was also the opportunity to purchase a Love digital animated video NFT with a corresponding physical  sculpture for $3000. Each digital sculpture, from the 1 of 1 ‘Genesis’ to the ‘25 to Love’ digital sculptures, was paired with a handmade physical sculpture.  The two unique pieces are paired with a Quantum Fingerprint Tag. The Quantum Fingerprint TAG (QFT™) is a secure digital identifier that can be applied to both digital and physical assets via an NFC chip (like a digital fingerprint!) so that each retains its intrinsic value.

In addition, a bespoke 1 of 1, 8-ft. Love Statue (sculpture) was on display for photo opportunities and available for purchase for  $35,000 along with an accompanying digital video NFT.  

The event included signature cocktails curated courtesy of local venice bar Roosterfish, while DJ Wesley Weekends kept the music as vibrant as the NFTs on display.

If you weren’t able to attend, don’t worry! The drop is still open for purchase via the one-of-a-kind QFT, visit HERE. VCCESS, the tech partner for the event,  makes owning NFTs easy because you can purchase with a traditional form of payment (credit card, etc.)  and don’t have to have a digital wallet or cryptocurrency.

In addition, your audience/readers can claim a free NFT by Ruben Rojas by including this link: HERE

About Ruben Rojas:

In 2013, Ruben Rojas traded in his suit for a paintbrush and began transforming blank walls into unique empowering messages that today are uplifting communities and challenging the public to create new dialogues. Rubens’ mission is to ignite creativity and inspire others to see the world through the lens of love. Ruben partners with companies who aim to give back, enhance workspaces and raise awareness of important issues. Some of his collaborations include Reebok, Tom’s, American Express, and more. Visit HERE. Follow on Instagram and Twitter.

ABOUT VCCESS

VCCESS is a marketplace that provides brands and artists the ability to capture their customers within a digital world experience where they can buy, sell, and trade physical and digitally authenticated consumer goods. 

About Kollectiff

Kollectiff is a web3 innovation and venture studio leveraging blockchain technology and NFTs to create engaging and connected brand experiences, focusing on utility and experiential design. The studio helps IP owners and brands understand and unlock the full potential of Web3, NFTs, and the Metaverse, from concept ideation to creative and technical execution. Kollectiff specializes in taking brands and industry into the Metaverse. Company advisors include Sebastien Borget (COO, The Sandbox) and Rodolfo Echeverria (former Global Head of Creative at The Coca-Cola Company.)

360 MAGAZINE Swarovski encrusted bottle designed by Vaughn Lowery for NFT-VIP and minted on Solana

NFT-VIP

NFT-VIP is hosting its inaugural conference in the tech space to network their businesses, advance knowledge and engage intimately. In the recent past, similar NFT meetups have been held in multiple cities across America: Miami, New York City and Los Angeles. This year, NFT-VIP will be holding its series at Margaritaville Resort Time Square, June 19 – 22. 360 MAGAZINE serves as the official media sponsor of the episode.

As a rapidly growing digital industry, NFT-VIP has become a popular way for people to trade outside the conventional financial system. It continues to stimulate the development of a virtual economy based on digital strengths in various forms: music, art and fashion.

“The idea of using cryptocurrencies is not only a form of currency. Along with a deliverable channel, knowing that entities could be built on them and using them is mind-blowing,” states Julie Lamb, CEO of NFT-VIP. This is the first major 360 MAG Podcast promotion that will serve as the official launch. Interviewee Jefferson Noel is scheduled to speak on the NFT-VIP agenda. Other notable guests: Andrew Yang, Young Paris, Alex Alpert, Vaughn Lowery, Chris Carter, Genesis Johnson, postVerrone, Fanzo, Sal DiGuardia and FoodMasku.

Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery are speakers at the NFT-VIP conference in nyc via 360 Magazine
Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery will be on the NFT-VIP stage via ‘press panel’ Sun., June 19 at 2:30pm EST (click image for full agenda).

The NFT-VIP festival was fabricated with the unique digital identifier enthusiast in mind, providing a golden opportunity to intensify transmissions and interrelations. The number of leading brands and celebrities involved in this field is increasing exponentially with the world’s first and largest crypto collectibles market—OpenSea. With that, 360 MAGAZINE has minted and released a loveable Animal set.

360 MAGAZINE Animal Series NFT character, Lucky Lenox, coming soon under the direction of Vaughn Lowery
(Minting Lucky Lenox on OpenSea)

As a media partner, 360 MAGAZINE aims to liaise between NFT-VIP participants and disadvantaged business enterprises. 360 is determined to spread the word on NFT-VIP to countless cohorts: the elderly, women, racialized groups and the queer community. “We now coexist in a multi-generational society with multi-racial people who have multi-educational backgrounds and who possess multi-hyphen lifestyles. Our purpose here is to create an environment of inclusiveness and to further facilitate sustainable relationships beyond the metaverse,” Lowery shares.

During the engagement, 360’s Swarovski encrusted bottle, made in collaboration with Integrity Bottles and Good Vibe Gliders, will be forged on Solana with partial proceeds donated to a charity. 360, freshly announced pet NFT, apace with Reebok’s Looney Tunes footwear, will go to a handful of lucky guests with Best Tech Style. Additionally, in real time, the publication will interview the speakers in their ecletic enclosure with bean bags and a bejeweled e-bike.

NFT-VIP RECAP HERE.

About 360 MAGAZINE

360, an internationally acclaimed LA-based magazine, represents the celebration of societal change through racial and sexual ambiguity as a youthful popular culture and design journal. As a certified National Gay & Lesbian Chamber of Commerce (NGLCC) business, it progressively supports various under-represented communities: women, POC and queer. Just last month, 360 was crowned Business of the Month.

Previous celebs on the cover: Saweetie, Demi Lovato, David Guetta, Sebastián Yatra, Will.i.am, Steve Aoki and Tyga. Infographics on the journal can be downloaded HERE.

Twitter | LinkedIn | TikTok

About Vaughn Lowery

Vaughn Lowery, the founder and president of the NGLCC certified, 360 MAGAZINE, has always strived for positive social change. Lowery is the executive producer of 360 MAG Podcast on AudibleApple and Spotify as well as a new NFT Animal Series on OpenSea. His self-help marketing memoir, Move Like Water × Be Fluid is available on Amazon, Barnes & Noble and Walmart. He’s a graduate of Cornell University’s ILR School and grandson of the late Dr. Joseph Lowery–a leader of the civil rights movement with Martin Luther King as well as the minister at Barack Obama’s Presidential Inauguration.

Twitter|LinkedIn|TikTok

About NFT

According to Wikipedia, non-fungible token is a financial security consisting of digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded.

NFT-VIP Agenda HERE.

Listen to NFT-VIP Speakers on 360 MAG Podcast HERE.

Reebok Best Style Tech Winners BELOW.

NFT VIP tech series in nyc media sponsored by 360 MAGAZINE
Sal DiGuardia, CEO of Crypto Radio Network at NFT-VIP in NYC via 360 MAGAZINE

Reebok × AI

Reebok have confirmed a June 24 release for Allen Iverson’s 2001 game 5 player-exclusive Answer IV, marking the first revival of this particular black/white iteration ($160, FY9691) since that season.

The shoe – a direct colorway bring back of Iverson’s ‘01 finals game 5 pair – released globally in 2021, pre-empting a summer 2022 stateside launch.

Classic features include a rubber outsole with DMX branding, OG underfoot tooling with an embedded Iverson face logo, ribbed heel underlay, sublimated I3 tongue print, a smooth upper vamp, and the hallmark zipper shroud.

Reebok x Looney Tunes footwear/apparel collection via Reebok for use by 360 Magazine

Reebok × Looney Tunes

Reebok and Warner Bros. Consumer Products (WBCP) unveiled the second capsule in its Reebok x Looney Tunes footwear and apparel collection. Following a smaller capsule launch in China earlier this year, the line has expanded to feature a wider range of classic and sport footwear and apparel that honor the fun, frenetic nature of the Looney Tunes. The complete Reebok x Looney Tunes Collection will be available HERE beginning May 23rd exclusively for Reebok UNLOCKED members before becoming globally available on May 26th.

The first drop featured two footwear silhouettes, including the Classic Leather Legacy AZ ($95, GW4301) inspired by Bugs Bunny, and a limited selection of apparel. This collection continues the bold, energetic style that encourages wearers to unleash their inner party animal through some of Reebok’s most iconic footwear silhouettes including the Club C, Instapump Fury and Nano X1. See highlights below:

• Classic Leather Legacy AZ ($95, GW4301) – This ‘80s-inspired silhouette gets a makeover from the world’s most “wascally wabbit.” The grey and pink Classic Leather Legacy AZ pays homage to Bugs Bunny through the hairy suede materials and springy details that help the wearer bounce around like the trickster bunny. Available in unisex sizing.

• Instapump Fury 95 ($200, GZ4948) – Bottle rocket graphics and Road Runner’s legendary speed add an extra dose of rocket power to this version of the Instapump Fury 95. The shoe further pays homage to Road Runner through the upper resembling the character’s bright blue feathers, various “Beep Beep” quotes and signature cloud of dust on the heel. Available in unisex sizing.

• Instapump Fury Zone ($160, GZ4947) – Unleash your inner Martian with these extraterrestrial Instapump Fury Zone shoes. Inspired by Marvin the Martian’s explosive ray gun, the upper features bright laser beam colors and futuristic details while the sockliner depicts Marvin and the ray gun’s signature electric green bolt. Available in men’s sizing.

• Hurrikaze II Low ($120, GW4299) – These Wile E. Coyote-inspired shoes are sure to help the wearer explode onto the court! The action-packed version of this popular basketball silhouette features nods to Wile’s beloved dynamite with a “BOOM!” graphic, warning label and an extra crispy Wile E. Coyote himself. Available in men’s sizing.

• Club C ($100, GY4779) – Looney Tunes characters wouldn’t have their classic misadventures if not for the props they use along the way. This Club C pays homage to some of the loudest tools the characters take from the prop house with images on the sockliner and various explosive graphics on the heel and upper. Available in unisex, child and infant sizing.

• Nano X1 ($140, GW4303) – Reebok’s most-beloved training shoe gets a sleek makeover from the sneaky Sylvester the Cat. Lace up in these Nano X1’s for any action-packed chase but keep an eye out for the elusive Tweety or you might be seeing stars more than just what is featured on the upper and heel. Available in men’s sizing.

Complementing the footwear will be a range of unisex apparel in sizes 2XS-2XL. Joining the crewnecks and t-shirts will be hoodies, pants and a coaches jacket, all of which feature signature Looney Tunes graphics and characters.

Reebok x Looney Tunes footwear/apparel collection via Reebok for use by 360 Magazine
Reebok and KANGHYUK - Premier Road Modern Mid blue shoe via Reebok for use by 360 Magazine

REEBOK ×  KANGHYUK 

Today Reebok and KANGHYUK announce the latest drop in their ongoing collaboration. The two brands have teamed up to debut their combined take on a new silhouette from Reebok – The Premier Road Modern Mid.

Following the popular Premier Road Modern silhouette that debuted in 2020 as part of the Reebok and KANGHYUK partnership, the two teams created a masterfully maximalist mid-cut version of the shoe dubbed the Premier Road Modern Mid. Boasting a new mid-cut collar, the shoe is an elevated version of the Premier Road Modern “Car Part” released by the two brands in 2020.

The new style offers bold details, sculpted design lines, and a crisp tonal color scheme. The uppers of each shoe are split between layers and feature a textured build that is an abstract take on Reebok’s signature Vector logo.

This experimentation with tone and texture reaches from the toebox to the heel, while the high-cut collar offers bulbous padded details around the ankle and incorporates a KANGHYUK logo stamped on the heel. Below this sits a rubberized bumper and red foam midsoles which feature a soft EVA construction for comfort.

The Reebok x KANGHYUK Premier Road Modern Mid will be available in two striking colorways – Black (GW6192) and Blue (GW6132) – each for $240.

The Black Premier Road Modern Mid will be available exclusively at Dover Street Market beginning June 23rd before becoming available on Reebok and KANGHYUK on June 25th. The Blue Premier Road Modern Mid will be globally available beginning July 1 from select retailers as well as Reebok and KANGHYUK.

Reebok x MADWOMEN Collection II.

REEBOK × MADWOMEN

Reebok and all-female creative collective MADWOMEN unveil their second collaboration: Reebok x MADWOMEN Collection II. The line is inspired by the women that make up MADWOMEN and is complemented by campaign creative that features several women from the collective.

Reebok and MADWOMEN first teamed up last year when MADWOMEN created the visual content for Reebok’s Spring/Summer 2021 It’s A Man’s World campaign.

In the following season, the two brands worked together again to design two bold iterations of Reebok’s female Club C silhouette, The Club C Double Geo. Reebok x MADWOMEN Collection II includes a MADWOMEN take on Reebok’s new Classic Leather which debuted earlier this year.

The Reebok x MADWOMEN Classic Leather ($100) comes in two stunning colorways: Thirsty Blue (GW3827) and Purple Oasis (GW3828). Each shoe features a leather upper with an ombre print and tonal, reflective MADWOMEN and Reebok logos on the heel. The shoes also include a semi-transparent outsole – a nod to the Reebok x MADWOMEN Club C Double Geo.

The Reebok x MADWOMEN Classic Leather will be available in unisex sizing on HERE beginning June 24th.

RYAN TREY – ONLY US

Just in time to heat up summer playlists, emerging singer/rapper/songwriter Ryan Trey dropped the smooth single “Only Us,” with Detroit standout Babyface Ray and its official music video today. In the video, Ryan asserts his dedication to his girl from initial sparks of romance at a daytime group hangout to Ryan and his lady on a solo adventure as he charms her with his witty lyrics and unique flow. The video’s homegrown, natural aspect shines as it flips between shots seemingly from home movies like with budding relationship. Babyface Ray slides in like a seasoned wingman, detailing his own POV in his verse to assist Ryan’s setup. The video was directed by Mac Grant, who has also helmed clips for JID, 21 Savage, YFN Lucci, EARTHGANG and Rapsody. Watch “Only Us” HERE.

“Only Us” sustains the building momentum for Ryan Trey, which began with the titillating video for “Slide.” In that video, directed by Joshua Valle, Ryan seeks an escape after a fallout with his girlfriend and ventures to the strip club with his boys. There, a bodacious dancer catches his eye and lures him to the bar, and, despite his girlfriend’s pleas via text, Ryan gets a private dance and remains at the club for the night. A drunken Ryan finds himself in a daze, thinking he sees his girlfriend at the club when in reality, it’s the dancer who caught his attention. Watch “Slide” HERE.

“Slide” appears on Ryan’s breakthrough release, A 64 East Saga. The 14-track EP houses a collaboration with Bryson Tiller, and the production from a slew of heavyweights, including Boi1da, Vinylz, Jahaan Sweet, OG Parker, Rob Halladay and Albert Lee, allows Ryan’s dulcet vocals and steely wordplay to thrive. The project garnered positive reviews from publications such as Billboard, which billed him a “threatening combo artist within the independent circuit.” Thanks to the project, Ryan has soared to over 120 million streams in the U.S. alone.

Beyond the music world, Ryan continues to up his brand in the fashion game. Earlier this year, BAPE and Reebok announced their new collaboration on the sneaker’s Club C and Instapump Fury featuring #JUSTAREGULARDAYS Bryson Tiller, Nia Sultana, and Ryan Trey.

Ryan Trey – “Only Us (feat. Babyface Ray)” eSingle

Retail

Video

Mountain Research x Reebok Club C II Mid

TMR x REEBOK

Reebok and Japanese fashion label Mountain Research have unveiled the next piece from their growing line of collaborative releases: The Mountain Research x Reebok Club C II Mid (GX9046, $140), available June 17.

“As the classic tennis shoe, I’ve wanted to work on Club C for some time,” commented Mountain Research founder, Setsumasa Kobayashi. “It also reminds me of ‘80s hip hop scenes where everyone wore white sneakers, which I always loved.”

The Mountain Research x Reebok Club II Mid is subtle and practical, drawing inspiration from ‘80s tennis club attire, heritage Club C elements, and cricket footwear.

“The idea was to create something basic yet decorative,” continued Kobayashi. “The minimalistic look is meant to correspond to the strict tennis club dress codes of the era.”

Most notably, the outer tongue features a removable lace guard or “bonnet” that mimics Club C’s original perforated foam tongue and classic cricket footwear protectors called “pats”. 

Constructed with white leather and cobalt blue accents, the mid-cut Club C features vintage branding elements, an interior arch bandage with repeating print, and a fold-over tongue label with Mountain Research graphics.

Mountain Research and Reebok first collaborated in spring 2020 on Reebok’s retro-future DMX Trail Shadow. The brands would come together for a second time later that year and once again in spring 2022 via Reebok’s iconic Alien Stomper model.

The Mountain Research x Reebok Club C II Mid (GX9046, $140) is available June 10 from Mountain Research (MOUNTAIN RESEARCH (sett.co.jp) and June 17 from, Reebok., and select retailers.

Founded in 1993 by Setsumasa Kobayashi and originally named General Research, the brand was eventually renamed Mountain Research to better reflect Kobayashi’s love for the outdoors. Utilitarian and functional at heart, each season sees Kobayashi and his team retreat to the woods to envision a novel direction that traditionally takes cues from a wide variety of inspirations. In his collection he highlights anything practical – it might be horse blankets, camping cookware, or fishing vests. Collections take inspiration from nature, but also military clothing, workwear, and mountain climbing gear.

Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing, and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.

Discover Reebok on Instagram, Twitter, and Youtube.

Reebok via Jason Silva for Reebok for use by 360 Magazine

Reebok × Tyrrell Winston

Reebok and contemporary artist Tyrrell Winston have confirmed the release of their highly anticipated footwear collaboration, the Tyrrell Winston x Reebok Club C (GZ1567, $120) and Question Mid (GZ1565, $120). The collection is available beginning May 6 exclusively HERE before its wider global release on May 13 from Reebok and select retailers.

Known for his found-object artworks featuring deflated basketballs, broken nets, and cigarette butt compositions, Tyrrell Winston’s art is both endearing and thought-provoking. Through Winston’s collaboration with Reebok, he expresses his love for heritage and basketball on the iconic Question Mid and his favorite model, the Club C.

“First and foremost, both shoes needed to be something my friends and I could wear every day—nothing over the top, subtle details,” commented Winston. “When it comes to footwear, I prefer it simple and straightforward. But on a more abstract level, these shoes were about ongoing conversations with friends and the idea of envisioning oneself as a racehorse with blinders on.”

The result: two clean yet evoking iterations of iconic Reebok heritage sneakers, each featuring pony hair elements, Winston’s autograph on the outsole, and subtle nods to the artist’s New York doodles or “Noodles.”

“Club C has been a part of my life for a very long time and are my go-to studio shoe—I’ve documented the wear of various pairs of Club C in the studio over the last few years, so this shoe is truly an extension of my work,” continued Winston. “The Question Mid, well it’s a pinch-myself moment. Iverson’s cultural impact on and off the court is remarkable, almost godly, defying stamina and style. Both silhouettes are about references to my work, but they themselves are not art—on a certain level I look at them as mediums.”

Highlighting the collaboration, Winston, alongside creative director Drew Villani, took care in building a narrative through content. “The Journey”—inclusive of a short film and in-environment photography—observes the concept of ‘vision vs. sight’ via two interconnecting stories that explore different methods of travel—traditional and modern.

Within the story, Question Mid is captured on a horse ranch positioning the equines as key to the infrastructure of many societies. Club C is captured on the Staten Island Ferry or “iron horse,” a daily form of modern transport that Winston used in the early days, while pursuing his dream.

“Racehorses have blinders to keep them focused on what’s ahead, not the horses to their right or left. We as people often need our own hypothetical blinders when we’re pursuing something. We should not look left or right—look straight ahead and go.”

In closing, Winston shared thoughts of gratitude: “My 16- or 17-year-old self is doing backflips, and so in my 36-year old self. It’s exciting to be a part of Reebok’s history.”

The Tyrrell Winston x Reebok Club C (GZ1567, $120) and Question Mid (GZ1565, $120) are available beginning May 6 exclusively from their website before their wider global release on May 13 from Reebok’s website and select retailers.

About Tyrrell Winston

Tyrrell Winston is known for his assemblages of old basketballs that he frequently arranges into grids, so they become studies of material, culture and history. Self-taught, Winston began his art practice creating collages using paper scraps he found while roaming the streets of New York City, where he had moved to study arts administration at Staten Island’s Wagner College. He also collected debris like basketballs and cigarette butts, both of which now serve as foundational material for his mixed-media works. Winston, who has built a large following on social media, also creates freestanding sculptures, wall hangings from recycled basketball nets, and paintings of famous athletes’ signatures. His artworks all explore what the artist calls “embedded history”: the narratives perpetually lodged in other people’s discarded objects.