Today, Reebok, the irreverent sports culture brand, and Western Hydrodynamic Research (WHR) announces the inaugural collection between the two brands showcasing two of Reebok’s cult classic silhouettes: the Club C 85 and Beatnik.
The team at WHR is focused on designing and developing beach utility products that facilitate connection to the ocean. This collection draws inspiration from that beach utility ethos and features a
variety of recycled fabrics and suede to emulate the durability and connection to the environment that
WHR pieces have become known for. To bring the shoes to life, WHR mined Reebok’s library of low impact materials to find pieces that could execute that vision.
“We are honored to be on Reebok’s roster of collaborators,” said WHR Founder, Pat Towersey. “We
have been so excited to put our spin on the Club C 85, an iconic shoe that has been part of popular culture since the ‘80s, and of course the Beatnik, which is the perfect slide.”
The Club C 85 ($130, 100200688) and Beatnik ($120, 100200687) both feature suede accents and gum
outsoles to add definition and dimensions amidst the recycled materials. Further detailing includes the
WHR logo embroidered into the signature Beatnik strap and a WHR patch adhered to the footbed of the
Club C 85.
Paired with the collection is campaign content concepted and shot by creative and photographer Emma
Berson. The concept plays with the ambiguity of the WHR brand and balances the serious tone of the
brand name with a lighter, more playful execution.
The Reebok x Western Hydrodynamic Research Beatnik will be available in unisex sizing exclusively at
whr.institute beginning February 9th, 2024. The Reebok x Western Hydrodynamic Research Club C 85 will see an initial release at whr.institute beginning February 9th, 2024, before a global release at select
retailers on February 16th, 2024.
About Western Hydrodynamic Research
WHR is a community based organization that provides immersive experiences, educational programs,
and beach utility products.
All WHR products are designed to be functional and durable while enhancing the users’ experience and
connection to their environment.
The WHR Institute suggests that you wear our products hard and forever.