Reebok has today confirmed a March 16 release for its Question Mid “Orange Toe” ($170, HR1049), a limited springtime colorway of Allen Iverson’s coveted signature basketball shoe.
Reebok’s Question Mid arrived in 1996 at the heart of a footwear revolution, but the brand’s pitch to Allen Iverson was about much more than a basketball sneaker – it was about their commitment to A.I., his authentic self, unique style of play, and electric personality. Question has since become one of the most beloved models in sneaker history – a symbol of basketball heritage, sport style, and defying the norm.
Presented for spring in a fresh white/orange makeup nodding team catalogs of the late ’90s, “Orange Toe” features OG Question detailing like an all-leather upper, contrast nubuck toe box, ghillie lacing system, and classic Vector branding with color accents throughout.
Available in limited quantities, Reebok’s Question Mid “Orange Toe” ($170, HR1049) drops March 16 from Foot Locker and Champs Sports, in-store and online.
Step Up Your Sneaker Game with the adidas Forum Low Detroit: A Tribute to Motor City’s Culture.
Join SNIPES in Celebrating Detroit’s Culture and Community with a SNIPES Exclusive Sneaker and Dance Event on March 13th
SNIPES and adidas Originals are releasing a new sneaker in honor of Detroit, and it’s dropping on 313 Day! Introducing the adidas Forum Low “Detroit” is a snipes exclusive shoe that pays homage to the Motor City.
This sneaker is a must-have for any true sneakerhead. The classic adidas silhouette features a sleek black and gold colorway, with “I Am Detroit” emblazoned on the strap. The sneaker also features a tear-away option. Consumers who purchase a pair can tear off the white upper, which will unveil a secondary layer, which features the Detroit skyline.
But that’s not all – the shoe is also packed with high-quality features that make it a top-performing sneaker. The premium leather upper provides durability and support, while the EVA midsole and rubber outsole offer superior cushioning and traction. Whether you’re hitting the streets or hitting the dance floor, the adidas Forum Low “Detroit” has got you covered.
To celebrate the release of this sneaker, SNIPES is hosting a full day dance competition, including a 2v2 Jit & Breakin’ Competition, with $2,000 in prize money on the line. This competition will feature some of the best dancers from across the Midwest, showcasing their incredible skills and pushing the boundaries of the Jit and Breakin’ styles. Additionally, the event will include a Detroit Jit vs Chicago Footwork Exhibition Battle, featuring a reunion of these two homegrown dance styles of the Midwest after 15 years of separation.
The event will be hosted by the talented Kay Bae, with judging by renowned dance experts Man of God, Stringz, Queen Gabby, and Yaks. To keep the energy going, DJ Shane Treez will be spinning the latest hip-hop beats during the competition, and DJ Vader will take over for the official 313 Day After Party.
“We’re thrilled to bring this event to Detroit, the birthplace of these iconic dance styles,” said Paula Barbosa, VP of Marketing for SNIPES. “This event is all about celebrating the city’s unique cultural heritage and strong dance roots. We can’t wait to see what the talented dancers will bring to the competition, and we’re excited to share this experience with everyone who loves the Jit and Breakin’ dance culture.”
Doors open at 4:00 PM with prelim registrations closing at 4:30 PM, and the event will start at 5:00 PM sharp. The event is open to all ages, but the open bar is only available for attendees aged 21 and over.
Reebok and vintage design label 194 Local have announced their collaborative take on the lace-less Beatnik Moc, pulling inspiration from classic outdoor lifestyle shoes, available March 4.
“We wanted to build a luxury classic outdoor shoe using absolute premium materials,” shared 194 Local. “We landed on a pony hair and suede combination on the upper, still using the Neoprene for comfort and support.”
“Looking at other outdoors shoes we wanted to use classic and timeless colors,” continued 194 Local. “The Beatnik Moc allowed us to keep branding very subtle with a callout on the footbed and an embroidered “194” on the heel tab.”
Reebok’s Beatnik Moc, introduced in summer 2022, is an outdoor-inspired iteration of Reebok’s Beatnik slide, which originally debuted in fall of 1994 and was brought back as a recurring silhouette in 2020.
The 194 Local x Reebok Beatnik Moc ($140, GW4779/GW4778) is available March 4 from 194 Local’s London and Los Angeles locations, as well as select retailers globally.
Key Product Info:
194 LOCAL X REEBOK BEATNIK MOC – GW4779
Colorway: Chalk/Core Black
Price: $140, £120
Release Date: March 4
Release Location: Exclusively from 194 Local London and Los Angeles.
194 LOCAL X REEBOK BEATNIK MOC – GW4778
Colorway: Dark Brown/Sahara
Price: $140, £120
Release Date: March 4
Release Location: 194 Local London and Los Angeles, and select retailers globally.
Reebok has today revealed the latest colorway for its Pump Omni Zone II heritage basketball shoe, “Rec Center” ($170, HR0504), available beginning March 17.
Made famous in the early ‘90s by Boston guard, rookie dunk champ, and longtime brand athlete Dee Brown, Reebok’s Pump Omni Zone II sneaker – featuring first-of-its-kind custom-fit “Pump” technology – launched an industry-wide innovation race that forever changed the trajectory of sneaker history.
On its growing arc of retros and new colorways, Pump Omni Zone II “Rec Center” has next, utilizing color and material application to nod local recreation centers where youth often find their love for sport and community.
The shoe’s multi-color upper is dressed in suede with a leather heel cap and TPU overlay – each element speaking to the various textures, equipment, and colors often on display in local rec centers – while a lift of the Pump bladder tongue reveals inside the shoe a unique gym-floor graphic sock liner.
Reebok’s Pump Omni Zone II “Rec Center” ($170, HR0504) is available beginning March 17 from Reebok.com, Journeys, Hibbett, and other select retailers. An adjacent Question Low “Rec Center” colorway will also be available from select retailers.
Reebok and Danielle Guizio Inspire Everyone to Reach Their Peak with Hiking Model.
Reebok and Danielle Guizio unveil the latest capsule collection between the two brands: the GUIZIO x Reebok Club C Cleated. This follows the Club C 85 collaboration from Reebok and Danielle Guizio that debuted in June 2021 and was brought back by popular demand in November 2022.
The GUIZIO x Reebok Club C Cleated utilizes durable construction and advanced technology to provide superior support and comfort even on the toughest terrain. Available in two colorways – Brush Brown (HQ2064) and Harmony Green (HQ2065) – the model features a thick, enduring outsole and a premium suede upper to provide the wearer with a practical and timeless hiking shoe.
The teams at Reebok and Danielle Guizio drew inspiration from the traditional hiking boot and the aspirational idea of reaching your personal peak. This Club C Cleated is meant to inspire the wearer to climb any hurdles they face, featuring a sock liner showing the route to a common destination for us all, self-actualization.
“It was so important for me to continue this journey from our previous sneaker and reach new meanings that reflect a personal journey,” said Danielle Guizio. “I am eternally grateful for the partnership with Reebok and have enjoyed developing our collaboration further. I wanted this new model to be a continuation of the story developed with our past model and relate back to human nature and self-reflection. With the previous collection telling its story of grounding yourself, it only felt all the more right for this shoe’s meaning to set inspiration intentions to climb high and set your goals knowing you can very well achieve them.”
The GUIZIO x Reebok Club C Cleated will be available in women’s sizing for $160 on danielleguiziony.com beginning February 25th. The collection will then become available on Reebok.com beginning March 3rd.
About Danielle Guizio
New York-based designer Danielle Guizio founded her namesake womenswear label in 2014. Capturing the essence of subversive sensuality and boldness, the designer is inspired above all to empower the wearer and celebrate the female form by pushing boundaries. Woven knits, structured suiting, and signature corsets are emboldened with asymmetrical details, purposeful cut-outs, ruching, and custom hardware. Finding continuous inspiration through the subcultures of New York, the self-taught designer’s approach to womenswear reflects the spirit of this culture.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing, and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.
New Vans x Wyland Limited Edition “Kraken” Sneakers Put Spotlight on a Healthier Ocean.
Vans has joined together with renowned marine life artist Wyland and the Wyland Foundation for their latest classic slip-on sneaker collaboration designed to inspire people everywhere about the beauty of the ocean. The shoes, affectionately nicknamed, “The Kraken,” are inspired by the artist’s stunning depiction of the ocean’s original master of disguise, the octopus.
Building on the artist’s playful aesthetic, the octopus appears to spread its tentacles and travel in silhouette from one shoe to the other. “The octopus is not only one of the most awe-inspiring animals in the ocean, it’s in many ways a designer’s dream with its fluid movements and endless ability to camouflage,” Wyland says. “It’s just one of the reasons why people love the ocean so much.” The new Vans x Wyland “Kraken” classic slip-on sneaker is made with cotton sourced from the Better Cotton Initiative which works to reduce the environmental impact of cotton production and improve livelihoods and economic development in cotton producing areas. Vans has sourced BCI cotton since 2014, with the goal of sourcing 100% sustainable cotton by 2025
All proceeds from the new collaboration directly support Wyland Foundation efforts for clean water and healthier oceans, including mobile science education for underserved students, after school marine art education, and numerous programs designed to reduce upstream pollution before it can impact the ocean. Wyland “Kraken” slip on sneakers retail for $110 each and are available for a limited time online exclusively at the Wyland Foundation store. To order, visit HERE.
About the Wyland Foundation
The Wyland Foundation, founded in 1993 by environmental artist Wyland, is a 501c3 non-profit dedicated to promoting, protecting, and preserving the world’s ocean, waterways, and marine life. The foundation encourages environmental awareness through community events, education programs, and public art projects.
For years, Wyland Foundation has rallied the support of mayors and cities nationwide to urge constituents to consider their environmental impact through its National Mayor’s Challenge for Water Conservation. The group works on educating constituents about CO2 emitted from our homes and everyday habits. Thousands participate nationwide annually pledging to save billions of gallons of water.
FILA, the iconic global sports brand, has teamed up with Red Bull Half Court, merging two brands who have influenced the lifestyle and culture of sport. After signing agreements with Suzanne Schulting, multiple medalist in short-track skating, the e-sports team Ninjas in Pyjamas, and b-girlAlessandra Chillemi, FILA has officially partnered with Red Bull Half Court, the world’s foremost 3×3 basketball competition.
For the next three years, FILA will serve as the Official Global Apparel and Footwear Partner, providing a total look for all athletes, referees, and staff in every match of the tournament, from the qualifiers to the finals.
With this partnership, FILA celebrates the spirit and culture of streetball, as the distinguishing feature of 3×3 is that it’s played in a context that involves not only sports but art and music. A culture unto itself, Red Bull Half Court is an entire lifestyle and encourages the creation of innovative content that spans disciplines.
The Red Bull Half Court partnership further cements FILA as a leader in sport, fashion and lifestyle. As in the case of Alessandra Chillemi[HZ1] , who is sponsored by both Red Bull and FILA and is a true ambassador of style, the brand has an opportunity to fuse the past and future, merging the street and sportswear lifestyle spheres.
Red Bull Half Court, the most celebrated international 3×3 basketball competition on the planet, boasts more than 15,000 participants and athletes from around the world, all vying for a spot at the World Finals in Belgrade in the fall of 2023. It also represents a further step in view of the Olympics, particularly since the debut of 3×3 at Tokyo 2020 as an official Olympic discipline.
The 2022 edition saw the triumph of the Italian team for the men’s title, while Japan took the women’s crown, with the finals played in front of the Giza pyramid complex in Egypt. The 2023 edition features stages in every corner of the globe, with national qualifiers that recently kicked off in Melbourne and Kuwait City and that in the coming months will touch 25 other countries including Belgium, Japan, Kenya, Turkey, the Philippines, the United States, and Italy, whose team will try to repeat the success of 2022. Luca Bertolino, Head of Global Strategic Marketing FILA: “Red Bull Half Court is a global event that is open to anyone and encourages participants to be authentic and true to themselves. This is the aspect of the project that we like the most. It’s an event with a global scope that reaches every continent and will help us strengthen our presence in street culture, which has been a focus for FILA since the 1990s. The multi-year partnership with Red Bull is also strategic from a communication point of view. Strengthened by their expertise, we will be able to communicate our brand with increasingly original and engaging content, reaching a truly global audience. It will be a very dynamic partnership, and over the next few months we’ll unveil more news on Red Bull Half Court. We look forward to starting this journey together.”
Reebok confirms slate ofsoveted retro basketball releases for February.
Four Iconic Court Sneakers, Including Return of Pump Twilight Zone
Reebok Basketball has confirmed for February 2023 the return of four unique and iconic retro basketball sneakers from its rich archive, including the much-anticipated revival of its Pump “TZ” OG.
Answer IV Black/Grey (HR1062, $170) – Available Feb. 3 (adult unisex sizing) from Reebok.com and select retailers, Iverson’s Answer IV – with its fast lines, tattoo sock liner, and unique zippered shroud – returns from AI’s historic 2001 MVP season in its OG stealth black/grey colorway.
Shaq Attaq OG “Azure Blue” (HR0499, $180) – Available Feb. 10 (adult unisex sizing) from Reebok.com and select retailers, Shaq Attaq – Shaq’s first signature shoe – was presented to the larger-than-life rookie star in 1992, with the “Azure Blue” colorway designed to match his away team uniforms. Highlighting Reebok’s disruptive approach to performance footwear in the early ‘90s, Shaq Attaq combined “Shaq” branding elements with a first-of-its-kind custom-fit Pump bladder and carbon fiber footplate, providing Shaq with comfort, stability, and style on court as he tore down rims and records.
Question Mid “Yellow Toe” (FX4278/FX4286/ID4634/ID4643, $170) – Available Feb. 10 (full-family sizing) exclusively from Foot Locker and Reebok.com, this special “Yellow Toe“ colorway of Iverson’s signature Question Mid – most recently revived in fall 2021 – returns once again, paying homage to L.A.’s alternate all-white uniforms.
Pump TZ (HQ8803, $170) – Available Feb. 17 (adult unisex sizing) from Reebok.com and select retailers (on the heels of a 2022 collaboration with high-fashion design house Maison Margiela), Reebok’s iconic Pump TZ returns for the first time since the early 2010’s. The eye-catching model first hit courts in 1990 with its distinct high-cut design, groundbreaking Pump technology, and TPU re-enforced upper placing it amongst the highest-performing and most disruptive basketball sneakers on the market.
Further storytelling and content supporting each launch will be shared throughout the month of February. For more information, visit Reebok.com/basketball. Throughout 2023, Reebok will offer fans a more expansive look into the brand’s rich archive with expected bring backs of its rarest and most interesting heritage models and game-changing designs.
Today, in honor of the official re-launch of its iconic BB 4000 II heritage court shoe, Reebok has announced a two-day “Vintage Shop” pop-up celebration, February 10 and 11, 12:00pm – 6:00pm EST, from 484 Broome St, N.Y., NY 10013 (aka 57-59 Wooster). The event, open to consumers, will bring together NYC’s best in vintage sportswear, offering attendees exclusive access to custom products, rare vintage pieces, panel discussions, retro games, and more. Reebok’s SS23 BB 4000 II ($90) collection, featuring four new seasonal colorways and its first women’s-specific model, drops February 1 from Reebok.com and select retailers.
Throughout the two-day “Vintage Shop” event, paying homage to sport-style history, Reebok will platform vintage sportswear shops Select Vintage and Grand Street Local, providing attendees the opportunity to peruse and purchase rare Reebok items from years past, hand-picked exclusively for the event. As a special gift, consumers will receive a pair of BB 4000 II sneakers with every vintage purchase.
Additionally, LAST ONE LEFT, a concept brand changing the way consumers view second-hand garments, will be on-site offering on-demand screen printing for consumers to transform their garments into true 1-of-1 pieces. The event will also offer sounds from local emcees DJ Mil-house and DJ 9AM.
Those interested in attending the Reebok “Vintage Shop” can RSVP at ReebokBB.splashthat.com.
Soft-launched in fall ’22, Reebok’s BB 4000 II is a transcendent lifestyle basketball sneaker first introduced by the brand in the late ‘80s. The model championed Reebok’s disruptive “BB” footwear range, which – through its irreverent product designs and ad campaigns – would inject new energy into basketball culture in that era, helping to bridge the gap between hardwood and concrete.
For SS23, BB 4000 II tips off the year with a range of premium designs including two varsity jacket-inspired “Letterman” colorways (IG4790, IG4791) and the model’s first women’s-specific executions, “Natural Suedes” (IF4730, IF4731), with all four offering a strong textural mix of premium suede and leather. Fitting for any modern wardrobe or lifestyle (at an accessible price point), the renewed BB 4000 II brings subtle value adds and an elevated construction to the highly wearable silhouette, including Reebok side-stripe and cross-check branding, a unique split Union Jack tongue logo nodding 80’s brand heritage, an EVA rubber midsole, and a durable outsole featuring classic basketball tooling.
Reebok’s SS23 BB 4000 II ($90) range is available February 1 from Reebok.com, with select colorways landing in-store from Hibbett, Journeys, and Snipes, and more. Consumers can anticipate the launch of new BB 4000 II colorways and archival stories throughout 2023
New Reebok BB 4000 II sneaker release via 360 MAGAZINE.
Coming out of Paris Fashion Week, Reebok, HP and the New Guards Group revealed a new concept sneaker with luxury brand, Botter that debuted on the runway at its FW23 presentation.
Fusing the ethos of both brands, the Reebok x Botter concept sneaker combines Botter’s love and commitment to the ocean through the unique look of a Murex seashell, an object that in legend, was used by the Greek Goddess Venus to comb her hair, with an iconic vintage Reebok football silhouette, a style that Botter is famed for reinventing with its Botter “Banker” that debuted in 2017.
The unusual and unique new form encapsulating the core shoe has been created and engineered with the HP 3D Printing team based in Barcelona using a technology called HP Multi Jet Fusion. Once printed, the gray sneakers were then hand-painted to complement the Caribbean Sea tones featured throughout Botter’s FW23 collection.
The end result is not just an innovative luxury piece, but a sustainable alternative to traditional sneaker production. The HP Multi Jet Fusion is a function created to reinvent design and manufacturing by unlocking the full potential of 3D printing and exploring techniques that are more energy efficient and sustainable. The process revolves around having no waste, uses a material called TPU that is highly-reusable once recycled, and is nimble enough to make products post-sale that can solve excessive production.
“HP has built a team of footwear industry specialists, under the lead of Don Albert, a 25-year footwear veteran. This team has developed an end-to-end solution to help large and small footwear companies in fashion and performance to reach their goals using HP Multi Jet Fusion Technology,” shared François Minec, Global Head of Polymers at HP Personalization & 3D Printing. “We enable new levels of design freedom, fast and agile product development, and a more sustainable local manufacturing process. This collaboration with Reebok and Botter is a perfect introduction of the HP solution to the footwear world.”
Speaking to the multi-brand collaboration, Nathan Jobe, Head of Footwear at NGG++ commented, “NGG and Reebok have a rich history in Street and Fashion culture. It is important to find like-minded souls in the world to partner with. Botter is very much part of our community. We were happy to be able to support their show and showcase the incredible technology of HP while doing it. This partnership really outlines a journey that thrives through design and celebrates culture and heritage to envision the future. We can’t wait to build more with them.”
“We are very excited to join forces with Reebok and envision a new future of footwear and apparel together. We aim to push the boundaries of technology and sustainability while embracing the legacy of Reebok,” added Rushemy Botter and Lisi Herrebrugh, Botter.
The Reebok x Botter Concept Sneaker Engineered by HP is a project that represents the first leap into innovation, sustainability, and fashion Reebok is taking with the New Guards Group since the company’s acquisition by the Authentic Brands Group (Authentic). This debut at PFW serves as an exciting sign of things to come.
“We knew partnering with New Guards Group would allow us to push the needle, bringing consumers fresh new concepts and unexpected collaborations,” said Todd Krinsky, CEO & President of Reebok. “I’m incredibly energized by what we’ve been able to accomplish in such a short amount of time and this latest release with Botter and HP gives a small taste of what’s to come in this long-term partnership.”
Reebok, HP, and and Botter 3d printed sneakers for PFW via 360 MAGAZINE.
