One of the primary challenges of running a brand new business is trying to keep finances as high as possible, while also taking risks to ensure that the business remains relevant in a competitive industry. To a startup, just about every decision made is a potential risk, as there are plenty of ways for things to go wrong. Thankfully, the potential reward is often high enough that the risks tend to even out as time goes on.
That said, a startup needs a steady stream of finances to keep going — though not every inexperienced startup owner is prepared to keep a stern eye on their finances. In such cases, preparation is the name of the game. Here are some top tips to help keep finances as high as possible as a startup owner.
On the topic of covering your bases
They often say that to make money, the first order of business would be to understand how to spend money. There are few things that encapsulate such a saying more than the use of insurance options for the company. No matter the chosen industry, it is crucial that you have a firm understanding of the insurance you need for your business.
For example, as a realtor, it is all about matching clients up with the perfect home. But, it can be extremely challenging to accomplish that without the necessary real estate agent insurance, found at Next. Small businesses have to take note, as there are specific types of small business policies that can help startups keep a solid level of coverage, without losing too much money.
The benefits of hiring an experienced accountant
Those looking to manage their finances as tightly as possible would do well to hire a professional such as an accountant, as startup management can often mean a mountain of paperwork for the unprepared. That being said, the idea of hiring an experienced accountant is not just to keep the paperwork and finances in order — it is also about understanding which moves to make next as a company.
Not only do experienced accountants have years of practice under their belts, but they can also provide valuable advice based on their wealth of business knowledge. It always pays to utilize experienced professionals to fill the gaps.
Maintain consistency with social media
To obtain a steady stream of revenue as a startup, one of the best ways to get the job done would be to show prospective clients and supporters that the company is worth supporting. For example, maintaining an active account on social media shows online users that the company is always willing to interact with their audience. Even if the services might not be quite there yet, a company that remains consistent in its desire to make improvements based on feedback is often what wins the day.
While keeping finances out of the red while simultaneously taking risks as a startup can be a challenging tightrope to balance on, it doesn’t have to be a miserable process. Making use of the best practice methods above is enough to guarantee a solid foundation.
With all of the original content being added to World of Warcraft (WoW), and the next possible Classic expansion pack being announced in a manner of weeks, it’s a good place to look back at all of the experiences we’ve had with the game. It’s not a question of if the game is worth it or not because, of course, it is worth it. It’s more of a question of: Did this version of the Vanilla game patch live up to your expectations? The experience of playing this game was a rollercoaster, and not everything went well with the first try. That being said, you have to admit, it was pretty epic. The game stood the test of time these past 12 months, though many had doubted that the hype would last, even the game’s own developers.
The legendary server queues lasted for a while. Respected forum experts had predicted that it would only take a month until the masses will stop flooding into the game, when their first month of subscription ends. However, the experts and prophets were wrong–huge queues lasted until November 2019, when they finally began to thin out. By that time, the developers opened up a few new servers, which, weirdly enough, nobody really visited. They also increased the server’s capacity to accept more players. Still, the hype hasn’t faded away for some time, it was revived for a second wave when the quarantine kicked in. All responsible workers who moved to work from home often mistook the WoW shortcut with other work-related shortcuts on the desktop, which also increased its popularity. Based on all of those factors, the experiment with reviving Vanilla Wow was successful.
The Spirit of Vanilla
What a lot of players liked about experiencing this older version of the game is the feeling of playing a true RPG. All of the older mechanics in the game that made it more difficult and not very player-friendly at the same time encourages players to really get in the shoes of their chosen characters. It’s hard to get the same feeling in Retail (another WoW expansion) with all of the systems and mechanics that make the game’s interaction with the fantasy world as seamless as possible. The Classic game mode feels nostalgic, while also giving gamers lots of new memories like taking part in the server’s opening, or realizing what it means to farm yourself to sleep. Many gamers witnessed the opening of the Ahn’qiraj Gates opening for the first time, which in itself was one of the most essential events in the history of this game. The paradox of the spirit of Vanilla is an interesting one.
On the one hand, you have the turtle-like speed of leveling in Vanilla, an almost meditative gameplay that creates a unique experience. On the other hand, in 2021, not a lot of us are ready to spend time in something as calm and tranquil. If 15 years ago, this game had too much content, today, it doesn’t have quite enough. We constantly desire to be entertained every second. That being said, there are a lot of ways to speed up the boring routine. One of the best methods to do so is using a WoW Classic boosting that speeds up the progress only when gameplay starts to feel like a drag, making World of Warcraft truly special.
Unlike what most people believe, budgeting doesn’t hold you back from buying what you want, nor does it force you to save every dollar you make. In fact, budgeting increases your financial freedom because it means you’re spending your money intentionally and with purpose. Granted, it takes effort, determination, and perseverance to stick to a budget.
But, once you’ve picked up the habit of budgeting and keeping to your budget plans, you’ll realize that it’s easier than it seems. Whether you’re seasoned at budgeting, or just starting out, we’ve compiled a list of tips on how to stay disciplined and motivated while on a budget. For starters, you can learn more about the electricity tariff rate to stay on top of electricity prices. Keep reading to find out more!
Why You Lose Motivation
Let’s face it, not many people jump at the chance to create a budget. The thought of doing calculations, making sure your expenses and income match up, and making sure you have enough savings to reach your financial goals is enough to turn anyone away from creating a budget. But, don’t give up just yet. Yes, in the short-term, having a budget sounds like an unnecessary restraint on your wallet but, the long-term benefits you’ll gain are worth the effort you put in now.
Budgeting is one of the first financial habits anyone should develop. The earlier you learn to stay in control of your finances, the faster it is for you to achieve your financial goals. So, before you do anything else, give yourself some time to prepare for this commitment. Then, get started on your budgeting journey by following these useful tips.
How to Stay Motivated as You Budget Month to Month
Take a look at some of these tips and tricks we’ve compiled on staying motivated throughout your budgeting journey:
Surround yourself with people who respect your budget
When you’re out with friends, it’s easy to give in and spend beyond your budget. After all, you don’t want to seem like the party pooper. That’s why it’s important to hang out with friends who are considerate of your budget and won’t pressure you into overspending. Whatsmore, having friends to who you can be accountable is an excellent way to stay disciplined when on a budget.
Make budgeting easy with an app
Nowadays, budgeting tools are widely available online. If pen and paper isn’t your thing, try searching the web or app store for an online budget tool that fits your budgeting needs.
Define your goals
When you lose motivation or find it hard to stick to your budget, another good way to get back on track is to remember why you started. Perhaps you’re saving up for something, or your new year’s resolution was to stay on top of your finances. Whatever the reason may be, use that as your motivator when you feel the urge to give up.
Make your goals visual
Another tip you can try to stay motivated is to put up visual representations of your goals. Saving up for that holiday to Hawaii? Or maybe you’re thinking of upgrading your car. Whatever it is, hang a photo of it in your bedroom or in your kitchen. Whenever you walk past it, you’ll be reminded of why you committed to budgeting.
Learn more about budgeting and money management
Along your budgeting journey, you may start to wonder if you’re even doing things the right way. Maybe you feel you’ve made an error in earlier calculations. Or maybe you feel that you haven’t set aside enough money for savings. If you encounter questions like these, don’t panic and lose confidence in your budget plans. There are many resources available online that can help you in picking up budgeting and money management skills. There are also plenty of hardcopy recourses out there so take a trip down to your local library or bookstore and pick up a book about budgeting!
Your biggest reward would be achieving the overall goal you’ve set for yourself when budgeting. But, that doesn’t have to be your only reward. Set mini-milestones for yourself throughout your budgeting journey. Maybe you’ve managed to pay off a loan or saved up a certain amount of money after a few months. Celebrate these small victories to keep your motivation up.
Keep moving forward
Just because you bought something on impulse or splurged on a meal, don’t start lamenting and throwing your budget plans out the window. Everyone makes mistakes and that’s okay! Budgeting is a long-term commitment and you aren’t expected to make it through without any slipups. The important thing to remember is not to give up after making a mistake. Keep pressing on!
Find better ways to deal with stress than spending
If you’re the type that resorts to shopping in times of stress, it’s time to kick that habit to the curb. There are many budget-friendly activities you can do to destress like going out on a relaxing stroll, having a movie night with your family at home, or reading a book.
How to Stay Motivated to Reach Long-Term Money Goals
Achieving monthly budgeting goals is one thing, but staying focused and reaching bigger goals like paying off your debt, buying a home, or saving enough for retirement is another ballgame.
It takes years to reach long-term goals like these and you need a lot of discipline to stay on track. But, you can do it. Try following these tips to help you along your journey:
Split big goals into smaller goals
Having to save up $50,000 to pay off your credit card debt sounds daunting. Instead of thinking of it as a lump sum, try dividing it into smaller payments of $10,000. After every $10,000 you’ve saved, reward yourself with a budget-friendly treat and work towards saving the next $10,000.
Set up auto-drafts
The last tip we have is to set up auto-drafts. Having money directly transferred to your savings account, debtors, and financial institutions is a simple way not to miss out on any payments. Whatsmore, you won’t have to worry about spending money that was budgeted for something else.
Budgeting is a commitment. But, it’s one that will serve you well in the future. Start building good financial habits and discipline earlier in life so you don’t have to worry about your finances later in life.
Social Media platform TikTok has continued its meteoric rise since an important merger in 2018 that took the platform globally, permeating the mainstream. The platform is especially popular among the younger generation with a majority of teens using Tiktok in the US. According to data presented by Stock Apps, over 30% of Tiktok users are in their teens which is the biggest among all age groups. More data indicates that 7 in 10 American teens use Tiktok at least once a month.
The Early Days of Tiktok
Tiktok is a social media platform that originated in China and is locally known there as Douyin. Douyin was started by ByteDance in 2016 and aimed to spread globally once it gained popularity in mainland China. In 2017 ByteDance launched Tiktok which was the international version of Douyin.
In 2018, Bytedance reportedly spent up to $1B to acquire Musical.ly, another Chinese social media startup based out of Shanghai that was founded in 2014. Musical.ly already had a large following, especially among the younger generation. This became the foundation for Tiktok’s global rise. Since their merger, Tiktok has been made available to download in over 150 countries and 75+ languages.
Tiktok Widely Popular Among Younger Generation
Tiktok allows users to record a short 15-second clip that usually features music in the background and can be edited through filters. A popular kind of clip that originated with the Musical.ly app are short lip-sync videos to trendy songs. The video can also be sped up or slowed down to the users liking allowing for creative little clips that easily go viral. The platform clearly appeals to the younger generation and has surpassed many other social media platforms in terms of usage among teens. In the fall of 2020, a survey of almost 10K teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.
More Than 30% Of Tiktok’s Android Users Are In Their Teens – Largest Share By Age Group
TikTok’s popularity among the younger generation is no secret and is in fact the backbone of the app’s success. As of the midway point of 2020, 32.5% of Tiktok’s Android users are from the 10-19 age group, the largest share of any group, followed by the next youngest generation, the 20-29-year-olds who comprise 29.5% of Tiktok’s Android users. That means over 60% of Tiktok’s Android users are under the age of 30.
This important share of the market has not been lost among celebrities who seek to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join the Tiktok party relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber and Will Smith have joined the party, among many others.
In the fall of 2019, Tiktok also announced a multi-year partnership with the National Football League which included the launch of the official NFL Tiktok account giving teams, players and the league as a whole new marketing avenue. Partnerships such as these are what help catapult Tiktok to become one of the fastest-growing social media platforms, already boasting 800 monthly active users in less than four years of existence.
In this article, you’re going to find the main tricks on how to make your Insta content popular and thriving amongst all the other lookalike content.
The more users register in Instagram’s system, the harder the whole process of online promotion actually becomes. This social media platform is probably the most strict when it comes to new guidelines and rules and that’s the additional reason why developing your content might become a big problem. That’s why paid promo services are much-needed and the offer on the market of these services keeps on growing daily. Yet things are not that easy anyway: because of how huge this market is, there are lots of scammers and indecent promo-managers who use bots and other machinery to promote their clients’ accounts. A chance to buy Instagram likes can really affect your online life positively and further, we’re going to tell you how exactly it can happen.
Remember this: you shouldn’t be trying to fool the techs that work for Instagram, so therefore, you cannot use the services that exist because of bots. Unreal and inefficient likes that are actually no people but just empty pages will lead you nowhere. To get yourself popular on the platform and looking like an already successful vlogger you really need to pay attention to the services that exist because of the cooperation between real people. Finding an agency that sells such services can be hard. Most of the time the opportunity to wind the number of thumbs up works just because a company has a certain pool of fake pages that are able to follow their clients and create a visibly successful profile.
If you choose to buy fake services, your money will be quickly spent and the results won’t be there, because any social media platform’s techs are currently trying to get rid of all the fake accounts that are present on their website. It happens because people are visiting social media looking for social interaction, and fake accounts are just littering the space, making it inhuman and unhappy. You have to hold on a second and spend some more time on finding a decent company that sells decent services: but do you have time and energy for that? We don’t think so: people who’re trying to create quality content are usually over the head busy and cannot find a spare minute to read a single review.
That’s why we’re here: we want to give you a small clue on how you can make your life easier: skip the research and come to Soclikes.com as we are the company that cares for their clients at each step of online promotion. We have been on the market for social media promotion for years and we have totally figured out how to work quickly, efficiently and with no risks for our customers.
Promotion with Soclikes; step by step guide.
If you’re new and you don’t know much about online promotion, you can always ask for help in the chat on Soclikes.com. We’re trying to always stay online and help our customers as soon as possible. You can ask about something that’s bothering you, you can ask what packages are the best ones to combine with one another and you can also ask for an individually created package if you cannot find something that suits your needs quite right on the website.
Usually, the delivery itself takes us several hours from the moment that you’ve created your order and have paid for it, but sometimes it can take a little bit longer and can last through 24-72 hours. It all depends on the size of the pack that you have chosen and on the amount of work that our managers are going through right now. In any case, there is no need to worry if a service isn’t coming your way at the same second that you’ve paid for the pack. It’s going to be here in the exact amount that you have chosen and your likes count is going to grow immensely right behind your eyes. And all the likes that you’re going to get will be coming from actual living people who have their own accounts on Instagram and who’re willing to cooperate with us as a promo company,
Our workers are always here to fix everything as soon as possible and they are constantly active in chat on Soclikes.com. If talking in the chat isn’t quite for you, you can always use our support team email address that you’re able to find in the contacts section. We’re trying to give our clients maximum informational and technical support to make them comfortable while buying from us. We also have tons of paying options available: from MasterCard and Paypal to rarer such as cryptocurrency and some specific online wallets.
Don’t hesitate and postpone — you’ll never know how great the online promo can work for you if you don’t try it. We have the widest variety of available options and you can always create a promo campaign that would consist of several packs: in our opinion, this method gives the quickest and the most astonishing results in the shortest time.
At 22 years old, Isabelle Fries has started to make a name for herself in the music industry. Not only is she gifted in her art, she has an extremely large heart.
Born in Sydney, but raised in Denver, Colorado, Fries found her inclination for singing at a young age. “I knew I wanted music to be a part of my life since I was about 7, but as I got older I was able to recognize that it is a labor of love for me,” she expressed. “I have never searched for fame through my music.”
Not long after, she discovered her heart had room for another love, philanthropy. At just 15 years old, Fries became the first youth board member and youth leader for the Global Livingston Institute (GLI) an NGO in Uganda who’s mission is to educate students & community leaders on innovative approaches to international development and empower awareness, collaboration, conversations and personal growth.
Through working with this organization, Isabelle travelled to Uganda to teach, perform and empower. In 2017, Fries performed in front of 20,000 people in Uganda at the annual iKnow HIV Awareness Concert Series along with other musicians from around the world, using music to breakdown barriers, bring people together and provide free medical testing and awareness for HIV for over 8,500 Ugandans.
“I became a part of GLI when I was 15 and fully threw myself into their mission and their work. It is what opened my eyes to one of my passions I am now pursuing in international education. They really focus on young voices and drawing on perspectives from all types of individuals which is why I was asked to be on the board at such a young age. GLI is truly one of the most important things in my life so I could not be more thankful to be a part of it.”
This wasn’t the only organization Fries carried out philanthropic work with. She volunteered in Haiti with The Road to Hope, an International Affairs Intern with Creative Visions in Malibu, California and a community worker with CEPIA in Costa Rica.
For twelve years, she swam competitively breaking records, winning State Championships and being a leader on her teams until complications from several autoimmune disorders forced her out of the water. This was never a part of her plan, but she was able to alter her life’s path and kept pushing through
“It is not something that I let control my life or hold me back from living. I take care of myself in every way I can and find strength in what I am able to do and learn new ways to improve my way of life,” she expressed.
One of Fries’ missions with both GLI and BCF is to raise awareness for water safety on Lake Bunyonyi in Uganda by teaching swimming to prevent drownings. By working closely with GLI and the headmaster of the Kazi Primary School, Fries has been able to carry out this initiative, as well as implementing academic, music and sports curriculum.
She said that the community of Lake Bunyonyi changed her life by seeing how they are such powerful and driven people. “I don’t go for my own benefit or to be a ‘white savior’ ,” she asserted. “When I work in Uganda, I give the individuals I work with support and resources and they truly do the rest.”
Isabelle was fortunate enough to meet one of her long time role models, Michael Phelps. Fostering a relationship with someone who has shaped her life in so many ways in and out of the water has been such a blessing, says Fries. This lead to her working with the Michael Phelps Foudation (MPF), where she took the opportunity to become certified in their “IM Water Safety Program” which is implemented in The Boys and Girls Clubs of America.
When given the opportunity again to combine her music and philanthropy through the MPF, she couldn’t resist. Isabelle was asked to open for country singer, Eric Church, at a MPF benefit concert in Chicago at the iconic Arcada Theater. “Swimming is an incredibly big part of my life as I was a serious competitive swimmer from the ages of 5 to 18, therefor having the chance to combine my music with my love and passion for swimming and water safety was very special and meaningful.”
Now a recent graduate of The University of Southern California, Fries splits her time living between Denver and Los Angeles, continuing to pursue her passions: music and philanthropy, while working in Denver at a non-profit dedicated to mentoring students. Isabelle holds a degree in International Relations with minors in Spanish as well as Non-Profits, Philanthropy and Volunteerism.
While studying at USC, Isabelle was fortunate enough to catch the eye of Grammy-winning, multi-platinum producer/mixer Rob Chiarelli, who she’s fostered an incredibly close relationship with.
She began releasing music signed with Chiarelli’s label Streetlamp records this year, already finding a widespread and loyal audience across all music platforms using her rich, soulful vocal that could be compared to the sound of Lauren Daigle or Adele. She recently released her 6th single, a raw piano ballad called “All We Had. When people listen to her music, Fries always wants to make them truly feel – whatever that feeling may be. Through channeling lyrics with her songwriters from her own life experiences, the emotions she is able to elicit are special to her.
While the music may be interpreted differently for each unique individual, her raw style is something she hopes help guide those listeners on whatever journey they want to take. “I’ve always said, I love music because it lets you feel something you didn’t think you could.”
This is definitely something she mirrors artistically with one of her musical inspirations, Amy Winehouse. Growing up performing jazz music, Fries describes this genre as a big part of her musical identity, so she was instantly drawn to Winehouse’s style which she catalogs as “authentic, raw and groundbreaking. Amy created music unapologetically.”
But Fries’ number one music icon is Sir Elton John. “His music was always around me when I was growing up. My parents loved all music from that time and exposed me to it at a very young age which is one of the reasons it is the type of music I love the most.
However, Elton John’s music was different for me, it felt like poetry and real emotion. His sound and songs are like stories that you never want to end. When I began to listen to him more I realized this is the type of music I want to sing and be a part of.”
Feeling very blessed to have found such a supportive team, guiding her in finally being able to put her own original songs out there into the world, she is excited to evolve using her music to help create change, perform live again, and continue to build upon her body of work. While she’s away in the studio recording, we’ll be out here patiently waiting for more music, while she continues to use her voice to make the world a better place.
If Stove Top stuffing makes an appearance at your Thanksgiving dinner, you can thank a Purdue University alumna.
The late Ruth Siems, a 1953 home economics graduate, is credited with the invention of Stove Top stuffing. The product hit shelves in 1971 as a dish appropriate for Thanksgiving but also for everyday meals. The secret behind the dish is the dimensions of the bread crumbs, which General Foods patented in 1975. Siems is listed first among the inventors, followed by Anthony Capossela Jr., John Halligan and C. Robert Wyss.
Siems’ invention came at a time when there was a high demand in the U.S. for convenience foods. She worked on developing Stove Top stuffing while working at General Foods, and the invention quickly became a Thanksgiving staple.
Siems grew up in Evansville, Indiana, and died in 2005 in Newburgh, Indiana, according to her obituary in The New York Times. She worked at General Foods almost 35 years. Kraft Foods now owns Stove Top stuffing, which sells about 60 million boxes a year. The dish comes in a variety of flavors.
Purdue Archives and Special Collections has information about Siems’ work on food inventions as part of the Gertrude Sunderlin Papers. Sunderlin was an early foods and nutrition professor at Purdue.
About Purdue University
Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked the No. 5 Most Innovative University in the United States by U.S. News & World Report, Purdue delivers world-changing research and out-of-this-world discovery. Committed to hands-on and online, real-world learning, Purdue offers a transformative education to all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, enabling more students than ever to graduate debt-free. See how Purdue never stops in the persistent pursuit of the next giant leap at https://purdue.edu/.
Cannabis in pop culture isn’t exactly a new concept. You’ve probably heard plenty of songs and seen a variety of movies where people talk about weed. However, the influence of this substance on pop culture might be bigger than you’d think. It turns out that almost half of all the US hip-hop and R&B songs in the industry have some mention of cannabis. Historically, people have largely referenced marijuana in the same vein, connecting it to lazy stereotypical stoner types. This concept is something that many people appreciated several years ago, but it’s quickly becoming outdated in a world where scientific research is beginning to demonstrate the potential of this natural substance for medical purposes. Things are beginning to turn a corner in the pop culture landscape, but it’s a slow process, and we have a long way to go.
The Changing Presence of Cannabis in Culture
Say the word marijuana to most people and they’ll think of old-fashioned stoner portrayals that represent anyone who uses this drug as lazy and under-educated. Over the years, the way that we view this product has been mostly negative, thanks to the way that television and movie producers used the drug to represent a very specific kind of character. Today, studies indicate that pop culture is referencing weed more than ever before, but the general attitude to it might be changing.
We’re beginning to see the substance from a new perspective on the television and movie screens, because the attitude of the public is changing. These days, it’s becoming much more acceptable for people to use natural products like marijuana for the treatment of various conditions. You can get your Nevada medical marijuana card in a matter of minutes online from NuggMD, with a quick and easy process that only bills you on approval. It’s part of everyday life for a lot of individuals. As laws around the drug continue to change, so too do the opinions of the people who view this product as a pop culture icon.
Taking on a New Light
Scientific study and access to more data about the benefits that the right strain of certain substances can have on particular diseases is leading to a more educated community. We know today that there’s more to this plant than we originally thought, and many experts believe that it could be the key to managing some very serious and life-changing conditions. The people who use marijuana today aren’t just college kids looking to pass time or get high between classes.
Although there are still many states that offer the product recreationally, it also has much more important benefits that are worth considering too. Not only is cannabis a great medicine, but it can also be a product that helps to relieve anxiety and reduce inflammation. People are even discovering new ways to experiment with the product in the form of CBD oils and various edibles. The landscape is beginning to evolve, and soon, the demand for a new view of weed in pop culture will be greater than ever.
Born at a time where the Twin Towers were gone, Limp Bizkit were popular and Manchester United were kings of Europe, the genesis of Gen Y was certainly an exercise in the bizarre.
It’s no surprise, then, that those born at the turn of the millennium have no shortage of quirks.
Whether it’s the surreal sense of humor, ‘depression memes’, mumble rap, or hydro flask stickers, the self-expression of Gen-Y’ers is certainly much, much different than previous generations.
Why Are Gen-Z’ers So…Weird?
I don’t mean to use the word ‘weird’ in a derogatory fashion, much the opposite. This generation is more in-tune than ever in noticing, documenting, and even embracing, the absurdness of the human condition in the form of social media and news outlets – and their methods of self-expression are something that Existentialist philosophers would turn their heads at. Maybe this is due to the abnormal cauldron that was boiling away during Gen-Z’s formative years, and what ongoing events are continuing to influence the young minds of Gen-Z.
The 2000’s were a strange decade for us Westerners. We were getting to grips with the Internet, and the juggernaut of social media was in its infancy – never before was it so easy to connect with, talk to, and even stalk, our friends, families, and our friends’ friends. With the all-seeing visibility of social media platforms, Gen-Z developed a level of expectation and social pressure that was completely unknown to their predecessors.
Generation Z was the first generation whose presence was truly immersed in the Internet. The effect of the Web can be seen not only in their sense of humour, but also their fashion choices, too.
Though wearing gym-gear to the office sounds like something out of 1990s Silicon Valley to some, it’s become the norm to arrive at the office wearing yoga pants and a T-shirt.
The rise of social media influencers have definitely had a part to play, too. Celebrities are often seen in public wearing candid, gym-based uniforms, and actors like Dwayne Johnson and Hugh Jackman have helped make healthy lifestyles cool.
Not only does athleisure provide comfort, some of it is pretty damn stylish nowadays – and both are attributes that Gen-Z’ers value.
Are The Early 2000’s Back?
The fact that the early-2000s were twenty years ago is unfathomable for most of us.
Simpler times, they were, but at least the 2020s have resurrected some nostalgia-inducing outfits for us to remember days long gone by. Whether it’s tiny sunglasses, low rise jeans, or mesh tops (for both men and women) some of the outfits worn by Gen-Z’ers are enough to usher in years of nostalgia, for better or worse.
Luckily for us, frosted tips, and baggy, Eminem-esque t-shirts remain on the ash heap of history, for now anyway.
Perhaps this return to the early-2000s is simply Gen-Z’s returning to the outfits they saw in their youth – perhaps it’s meant as an antidote to today’s current crazy climate, one that will unquestionably define their twenties and thirties. On the other hand, it could be neither of those – and Gen-Z’s are simply wearing them because they like them. Either way, retro-inspired get-up is all the rage in 2020.
The Gen-Z Story Continues to Get Stranger
Those who are a part of Generation Z have had lives book-ended, so far, by two world-defining events – the 9/11 attacks and the ongoing coronavirus pandemic. It will be interesting to see how this weird and wonderful generation deals with the latter – and what social, personal, and political repercussions they have to deal with. Generation Z have always had their own way of doing things, and their thirst for eccentricity shows no signs of slowing down.
If you are looking for more Spotify exposure, then you can join the millions of other Spotify artists that are trying to do the same thing. However, it feels like all we are ever doing is just treading water. We post songs and playlists only to have them fall into oblivion. They never see the light of day and never get a hit.
Promotions seem to go nowhere. It doesn’t matter how many times you Tweet out a link to your music. It all ends up the same way, low plays, low streams, and low follows. It doesn’t have to be this way. It doesn’t have to be so hard. You have to be proactive about your marketing, but you also need to focus on the metrics that will actually improve your Spotify rankings. Pinterest, Twitter, Instagram, TikTok, and Facebook are all great places to start but you won’t grow a following unless you hit the below metrics. Once you understand what you need to do, just rinse and repeat. You will soon be basking in the glow of plays.
You need to market your music by increase your play and follower metrics. You need to buy Spotify plays. This common practice will get your listings over the hump to be seen by a new crowd.
Why Improve Your Plays?
The Spotify algorithm is specific to Spotify platform metrics. This means that you need to focus on improving your Spotify platform numbers. Like what was mentioned above, exposure on other platforms is great but it will only get you so far. You need those marketing events to convert into Spotify metrics.
The first metric you need to improve is the play count. This could be connected to an album, playlist, or a specific song. It all depends on what your goals are for your artistic talents. Song pay count tells the Spotify algorithm that people are listening to your stuff. It shows that you are relevant and significant to the current music scene. It could be based on a genre of music or just the industry as a whole.
Plays matter over the course of time. If you have a bunch of plays in a single day, it isn’t going to boost anything for very long. You may appear higher in the algorithm for the next 24 hours, but afterwards you will be forgotten, again. Instead you want to think about the long term. More plays overtime is the better philosophy. So, if you got 100 plays, it is better to have 1 a day for 100 days than all 100 plays in the same day.
Why Improve Your Followers?
Remember that it isn’t just about plays. If you stuff gets played a bunch, that is great, but it isn’t the end of the story. If you are looking to solidify a top spot in the Spotify algorithm, you need to show that it isn’t just about your music, it is about you as an artist. Take a band like Radiohead. Their music is wildly popular. However, Radiohead as a band is popular as well. So, if they were still making music, they would be recommended alongside similar artists because the “followers” action shows that it is more than just a single song or two that makes them so important.
This is obvious. When you look at other social media platforms you see the same actions taking place. Instagram and Facebook are the best examples of the potential for ranking improvements when there are more followers, not just likes or shares. Instagram like increasing services like Buzzoid are often talked about, but few can deliver on the promises that Buzzoid does, say experts. Their real Instagram likes are the best on the market, and when used in combination with a Spotify boosting service it is a wonderful sight. The Spotify algorithm takes in the totality of the artist’s metrics in order to decide how worthy they are to be recommended to other listeners. Once you get there, royalties will start to improve as organic listeners start to steadily increase with time.
Are Certain Listeners Better Than Others?
Yes, certain Spotify listeners are more important than others. However, you want a mix of all types of listeners in order to really impress the algorithm. What does this mean? There are generally two types of Spotify listeners and they can interact with your account in one of two ways. So, basically, there are four different results that could happen. Let’s go through them.
First, you could have a free listener listen to a song once. This individual has the least amount of impact on your account. Second, you could have a free listener continually listen to your music. This has more impact because it shows that an individual really likes your stuff and wants to listen to it more and more.
Third, you could have a paid premium listener listen to a song once. This has some impact due to a higher royalty payment that comes from premium members. Fourth, you could have a paid premium listen subscribe and continually listen to your music. This has the largest impact of all of them. Make sure that when you are buying Spotify plays that you focus on the mix of different listeners.
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