Posts tagged with "Budweiser"

Bottled Beer illustration done by Mina Tocalini of 360 MAGAZINE.

Natty Light – Dorm from Home

As universities across the country announce campus closures to enact social distancing, droves of 21+ college students are facing a harsh reality; the semester they dreamed of won’t be happening. Natural Light knows how crushing this is for our fans, so we’re stepping in to help preserve some of the freedoms of on-campus living. The Dorm From Home initiative awards one lucky 21+ student with a “Nattified” mobile dorm unit. The dorm comes equipped with all the college staples and a space to call their own while they sit out another semester.

21+ college students across America will face hundreds of hours of digital lectures and exams this semester without a sanctuary to relax and step away from their studies. With the college experience hanging in the balance, Natty Light created a solution that delivers the independence of the college experience without ever leaving home.

The Dorm From Home mobile unit will be parked right in your backyard or driveway and comes

equipped with all the college classics:

  • Flat screen TV
  • Heat/AC/Electric
  • Mini fridge
  • Lax volume policies
  • Gaming system
  • Other people optional
  • Chill vibes included
  • A semester’s worth of Natty Light beer
  • money to enjoy responsibly*

“Having to miss a semester on-campus is a devastating feeling for our fans,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “We could never replace the full experience, but Dorm From Home will give a piece of the college lifestyle back to one lucky fan and more importantly, it’s a reminder to the full Natty community that the college experience is worth celebrating, no matter where you are.”

For the chance to win, fans 21+ can post a photo on social with #DormFromHome and #contest to make the case why they deserve their own space this semester to dorm from home. Natty will select a winner based on the most creative and convincing argument that reflects the Natty Light personality and values.

The winner will receive their decked out mobile home to their doorstep at the start of the fall semester and will be theirs to keep.

No Purchase Necessary. Open to US residents who are 21+ and who are currently enrolled in an accredited college or university in the US or who were enrolled in an accredited college or university in the US within two (2) years prior to the time of entry. Ends 8/18/20. See Official Rules at naturallight.com/dorm-from-home for prize & details. Msg & data rates may apply. Void where prohibited. *Cash equivalent of 2 cases a month for 3 months

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of select grains producing a clean flavor, light body and satisfying refreshment.

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. 

Follow Natural Light: Facebook | Instagram | Twitter

Follow Anheuser-Busch: Facebook | Instagram | Twitter

D-NICE, 360 MAGAZINE

D-NICE × BUDWEISER

1/ST PREAKNESS AT HOME TO INCLUDE DRIVE-INFIELDFEST ON THE ROAD; THE NATION’S FIRST FULL-SCALE SAFE DRIVE-IN CONCERT FEATURING A LIVE DJ SET BY D-NICE PRESENTED BY BUDWEISER ZERO

Safe Drive-InFieldFest Exclusively Benefitting First Responders 

As part of the first-of-its-kind 1/ST Preakness At Home event 1/ST LIVE announces Drive-InFieldFest presented by Budweiser Zero, a new alcohol free brew. Drive-InFieldFest is the nation’s first full-scale safe drive-in concert featuring a live performance DJ set by D-Nice exclusively for first responders, which will take place at Gulfstream Park in Hallandale Beach, Florida on Saturday, May 16th, 2020 at 7 p.m. ET. and will be livestreamed on YouTube via www.1stlivepresents.com.

InfieldFest, the full-day music festival tradition at the Preakness Stakes has featured some of the world’s top performers including Post Malone, Bruno Mars, Kygo, Maroon 5, Sam Hunt and The Chainsmokers and this year, due to the coronavirus pandemic, has been reimagined as Drive-InFieldFest, marking the racing industry’s first full-scale safe and socially distant drive-in concert. Drive-InFieldFest will recognize 200 first responders who will remain in their cars as they enjoy the hour-long DJ set by iconic DJ D-Nice, the trailblazing DJ behind #ClubQuarantine. Budweiser Zero will provide the beverages and local South Florida eatery Drunken Dragon will provide the bites for the first responders as they enjoy the live show. 

“The coronavirus pandemic has immediately changed the world of live entertainment as we know it,” said Jimmy Vargas, Managing Partner of 1/ST LIVE, the team executive producing the first-of-its-kind show.   “It has also highlighted the power of music as a uniting force. No one has taken the lead in streaming live music during this pandemic more than D-Nice and we saw an opportunity to share his talent, creative spirit and authenticity with both first responders and fans while supporting the important work of first responders utilizing the grounds at Gulfstream Park since we were not able to be at Pimlico.”

Respecting all social distancing requirements, D-Nice’s set will transmit live via guests’ car radios and will also stream live on YouTube. Viewers of Drive-InFieldFest will be invited to donate to first responders via a link on YouTube. 

The Preakness Stakes and InfieldFest, typically held on the third Saturday in May, were postponed in March due to the coronavirus pandemic. A new date for Preakness 145 at Pimlico Race Course will be announced on NBC’s nationally televised broadcast, The Middle Jewel: American Pharoah’s Run to the Triple Crown, airing on May 16th at 5 p.m. ET. 

Immediately following the NBC broadcast on May 16th, the 1/ST Preakness At Home livestream event will air on Facebook.com/Preakness featuring a look back at the fun, festivities and world-class Thoroughbred racing of Preakness past, hosted by NBC Sports’ Laffit Pincay III and XBTV’s Zoe Cadman at 6 p.m. ET. The one-hour livestream event will feature appearances by some of racing’s biggest stars including, Hall of Fame trainer and seven-time Preakness winner Bob Baffert and Triple Crown winning jockey Mike Smith along unique behind the scenes footage, never before seen content and a mashup of some of the best musical performances from previous InfieldFest concerts and a special performance by the Naval Academy Glee Club. 

For more information please visit www.preakness.com. Follow all of the excitement of the Preakness Stakes on Facebook, Twitter and Instagram @PreaknessStakes, #Preakness, #PreaknessAtHome.
 

360 Magazine, amheurser Busch, Basketball, beer, brew, Budweiser, Candace Parker, chris bosh, coronavirus, COVID-19, culture, DJ D-Nice, Dwyane Wade, Emmy Raver-Lampman, entertainment, Gabrielle Union, hollywood, iconic, Issa rae, libations, mental health, NBA, pandemic, quarantine, Salvation Army, spirits, sports, Tv commercial, whassup campaign, Yvonne orji

BUDWEISER – WHASSUP

Budweiser unveiled a contemporary and timely version of its iconic “whassup” commercial as a reminder for America to prioritize check-ins with loved ones as the country endures unprecedented social isolation to combat COVID-19. The new spot is part of a broader PSA that features weekday programming across Budweiser’s digital platforms to encourage check-ins with family and friends.

The original “whassup” ad rose to pop culture prominence in 1999, creating a widely-used catchphrase that manifested itself in different corners of culture and achieved industry-wide acclaim. Now, Budweiser was compelled to bring back the commercial for today’s times as the country comes to grips with uncertain periods of isolation. Bud has collaborated with Dwyane Wade and a collection of athletes, musicians and celebrities from his close network to bring back the commercial as a PSA for connecting with each other in order to stave off isolation and loneliness.

“Thanks to modern technology, we’re able to remain virtually connected in ways that otherwise we would not have been able to within the current distance-mandated climate,” said Monica Rustgi, Vice President of Marketing for Budweiser. “In times like these, something as simple as a hello, or in this case ‘whassup,’ means a lot. Following the unbelievable success of the original ad campaign, we found this to be a meaningful opportunity to revisit the original spot’s simplicity and focus on human connection in a time when people may be feeling hopeless, uncertain, and alone. Our hope is that by getting people to check in, we can play a small part in bringing the world closer together during these trying times.”

The campaign’s second episode features Gabrielle Union, joined by Wade, and fellow actors Issa Rae, Yvonne Orji, Emmy Raver-Lampman and Broadway star Daveed Diggs. Watch the new spot here.

The campaign’s first episode launched last week, featuring Wade and Union checking in with Chris Bosh, Candace Parker, and DJ D-Nice.

“My wife and I wanted to partner with Budweiser because we believe the message is crucial,” said Wade. “We both remembered the original ‘whassup’ ads and love the idea of bringing them back as a genuine PSA to connect with each other. We encourage everyone to take a moment out from their day to check-in with their friends and loved ones during this difficult time.”

Budweiser has partnered with The Salvation Army as part of the PSA campaign. In response to rising levels of anxiety, uncertainty, and fear resulting from the pandemic, The Salvation Army launched a nationwide hotline in April.

“During times of crisis, feelings of isolation and fear can be overwhelming, and we want people to know there’s someone here to listen,” said David Hudson, National Commander of The Salvation Army. “The unknown is the hardest part, but thanks to Budweiser, more people will know that they’re not alone. We’re going to get through this—together.”

As part of the campaign, Budweiser will make a donation to The Salvation Army for essential support of those in need due to COVID-19.

Everyday at 6:00 PM EST, Budweiser will be offering its community the chance to say “whassup” through a host of interactive activations on its social platforms. This is headlined by “whassup” live chats every Thursday via Instagram Live on @BudweiserUSA where different celebrities will check in while having a Bud and answering questions submitted by fans. The program will kick off with Dwyane Wade tomorrow, April 30, at 6:00 PM EST. A full list of activities can be found in the notes section.

The Salvation Army has trained staff available for English and Spanish speakers every day from 9:00 AM – 11:00 PM EST at 1-844-458-HOPE (4673). Callers are encouraged to leave a message if they call after hours.

For more information, visit Budweiser on TwitterInstagram and Facebook.

Bud Light Dive Bar Tour

The Bud Light Dive Bar Tour 2019 is continuing with it’s third stop of the year. On Wednesday, June 26th The Bud Light Dive Bar Tour is stopping in San Francisco with FLETCHER putting on an intimate performance for Pride.

This night is especially exciting for us as we are partnering with GLAAD to put on a special show together, to further celebrate Pride month. The evening will feature our special-edition Pride bottle, which donates $1 for every case sold to GLAAD, to assist in their efforts of creating a world where everyone can live the life they love. Additionally, Bud Light kindly requests guests to contribute to the efforts by making a small donation of $15 that will 100% go back to GLAAD and their ongoing efforts.

This show is one of the 5 tour stops this year including Judah & The Lion in Denver, CO that took place on April 29th, Brett Eldredge in St. Louis, MO on May 16th and now FLETCHER in San Francisco on June 26th. Two more Dive Bar Tour shows are slated for August 2019 in New York City and November 2019 in Miami, FL. Artists for the final two shows will be announced later this year.

Busch Light is Here For You Iowa

Iowa has been named the unofficial capital of Busch Light!

The state loves it so much that last year when one of their teams went on the road to Memphis for a Bowl Game, the Iowan fans drank the city COMPLETELY DRY of Busch Light.

In order to ensure this never happens again, Busch Guy has taken matters into his own hands ahead of the 2018 #ValeroAlamoBowl in San Antonio where Iowa will face-off Washington State.

Busch Guy has pulled out all of the stops to ensure the city is prepared for the onslaught of Busch Light lovers that will be in San Antonio for game day. Not only is Busch Guy making sure that more bars than ever are stocked with Iowans number one beer, but he’ll be reporting live from Texas over the next two days, monitoring beer supplies around the city and responding to fans via @Busch Twitter with the hashtag #BuschSafeHouse.

Check out the Busch Light Response Team on-site in San Antonio here: VIDEO LINK.

FAIRFIELD, CALIFORNIA

✏️By Alexandria Baiz & Vaughn Lowery

Fairfield, California the San Francisco Bay city famous for its fruit and local wineries that provide grapes to the Napa and other surrounding vineyards.

Welcome reception at the glorious Jelly Belly Candy Company, includes a self guided factory tour by the  staff. The marvelous Company is a family-owned business based in Fairfield with another factory in North Chicago. The Goelitz family started a confectionery business in Illinois in 1869, than a Candy Business in 1924 in California. Later the Candy Company would  expand a product line to include jelly beans. In 1965, the Mini Jelly Bean was developed. This was a small bean with a center of natural flavoring, different from traditional jelly beans in which only the outer shell was flavored. The company would become the infamous Jelly Belly Candy Company, with more than 50 varieties of flavors. Flavors traditional as cherry, exotic as buttered popcorn, and even inspired alcoholic drink flavors like blackberry brandy. Ronald Reagan while governor of California would quit smoking and turn to jelly beans as a substitute. The company also makes 100 different confections like gummies, candy corn, and chocolates. The tour is fun for the kids, but just as fun for the adults. This tour takes you through the process of making jelly beans, some stages include a video monitor explanation, while wearing a mandatory Jelly Belly paper hat. And, yes you get a free pack of Jelly Belly Beans at the end. There is also a  shop where you can purchase and a Chocolate Shoppe with a fudge bar available for tastings. The ground floor cafeteria is great for lunch with Jelly Bean shaped pizzas being a favorite. For adults, upstairs is a wine tasting room with six different Suisan or green Valley Wines to match the six different chocolates made by the Chocolate Shoppe.

Mankas Steakhouse, a full American steakhouse menu with a local California flavor was our dine for the night. Chef Peter at Mankas uses favorite Suisun Valley products. The local product in Wooden Valley Winery was our first visit the next day at 7am for a visit to watch wine harvest in process. The Suisun Valley and Solano Country American Viticultural Area(AVA) -which is a wine-grape growing region-includes more than 50 sub-appellations of the best known wines region. The Suisun Valley about 8 miles long and 3 miles wide, between the Blue Ridge of the Vaca Mountains on the east. One fifth of the valley is planted as a vineyard with more than 20 varieties of grapes, established in 1982. The Green Valley just west of Suisun Valley is 4 miles long and a mile wide. Also called the Solano County/ Green Valley, AVA was established in 1983.

For breakfast a visit to  Il Fiorello Olive Oil Company dedicated to growing and milling the “finest artisan olive oil” produced by owners Ann and Mark Sievers. Ann and her husband began with a harvest of 6 pounds of olives and 170 baby trees they planted in Green Valley. This turned  into more than 2000 trees in Green Valley and Suisun Valley. The Suisan groves have 12 single varietals from Italy, Spain, France, and Greece, with blends as well.  Il Fiorello offers in depth tours of their property, that concludes in an olive oil tasting and 13 balsamic vinegar reductions. Oil tastings are paired with seasonal bites of food including the classic Frantoio oil with steak.There are even cooking classes within the Fiorello’s Kitchen.  

A visit to the GV Cellars is just what we need for a glimpse into a simpler time. The tasting area on the second floor consist of a deck view of the vineyards and Vaca Mountains. The original property was an 80-acre fruit orchard which was replaced with grapes to produce wine under “Chateau de Leu”. In 2005, Bob Hager the current owner would acquire the winery and vineyards. Today, the Cellar grows within a 30-acre vineyard six distinct varietals:Sangiovese, Dolcetto, Cabernet Sauvignon, Merlot, Syrah, and Cabernet Franc. The Dolcetto and Cabernet Franc are a house favorite.

Greeted by the  owner and winemaker Sal Glavan at his Galvan Family Cellars to taste his wines. Sal Glavan has been making wine in California since the 1990’s including a time working for GV Cellars. Galvan usually has a  focus on crafting from the Green Valley and Solano County vineyards, but also ‘high end’ wines from the Napa County vineyards. Producing about 3,500 cases a year depending upon the grapes available wines are exceptional with the signature Bordeaux-style blends or Cabernet Sauvignon-base. The cellars also hold the tasting room for rock Wren Winery, owner Dennis De Domenico has produced Green Valley grape wines since 2005. He is known for making his Frenchs style Syrah “in the classic French style”.

The Suisun Valley Co-op is a perfect tasting room that is cozy  but not crowded. Blacksmith Cellars, King Andrews Vineyards, and Sunset Cellars distribute their wine here. Matt Smith the owner and winemaker of Blacksmith Cellars started in 2003, with his release of his 2001 Alexander valley Cabernet Sauvignon. Smith starting as a chemist working in the lab at Beaulieu Vineyards in 1996. From that point he would work at various winecellars making a variety of familiar Suisun Valley wines. King Andrews is owned by Roger who is also the winemaker and Carol (Andrews) King. Sunset Cellars was established by Doug and Katsuko Sparks in 1977. Their speciality includes making small batches of  high quality red wines. There are many interesting wines to try like the Blacksmith Rose and Sunset Suisun Valley Charbono Sunset.

The Pacific Flyway, where more than a billion of birds follow the 10,000 mile stretch from South America to the Arctic on their annual migration, makes a stop in Fairfield. Suisun Marsh is one one of the significant stopover points where the birds rest, feed, and restore their energy for continuing on. The Pacific Flyway Center is an educational and conservation initiative. With goals to educate public about the Flyaway and restoring wetlands to keep the flyaway viable.

A drive to the Grizzly Waters Kayak in Suisun City, where we meet the owner James Berg and get set for kayaking Suisun Marsh. Suisun Marsh is part of the Bay Area Water Trail where you can go on trails and see local and migrating birds.

With greetings from Jennivive Soriano the supervisor of brewery experiences we explore the Anheuser-Busch Fairfield brewery. Opened in 1976, the Fairfield Brewery is the ‘greenest’ of the company’s breweries, which derives a third of its power from solar and wind energy. Brewery tours include  an hour of the Anheuser-Busch story and how their beers are produced. We took the tour of the brewery that includes the Flights of Fairfield. Fairfield is home to one of the Budweiser plants a famous attraction. The brewery is home to the one of a kind Budweiser Clydesdale (Horse) race events, tickets available online.

The Heretic Brewery Company  known for their inner heretic beers that push the boundaries of beer flavors. Owners Liz and Jamil Zainasheff started as homebrewers and in 2012 would open the Heretic Brewing Company. With a variety of 18 different beers on their menu they also have a bar menu of burgers, sandwiches, and appetizers.

The Vezér is a Suisun Valley winery, owned by Frank and Liz Vezér. The Vezérs came to Fairfield  more than 20 years ago and purchased 30 acres for vineyards, which has now spread to 60 acres. Originally selling  their grapes to other wineries but in 2001 established their own label. The family vineyards produce estate wines like their flagship, La Salette a blend of Petite Sirah and Zinfandel. There are two tasting rooms one on Mankas Corner Road and the other on Suisun Valley Road.

A visit to the Cal-Yee Farm Shop whom specializes in dried fruits and nuts. Founder Yee chew Yong fled from China to work as a laborer in California. In 1908, he rented 20 acres of farmland on Clayton Road where his son would purchase the land and his son would start the family’s dried fruit business.

The Wooden Valley winery started in 1933 after prohibition by Salvador and Manuel Brea.In 1944,  Mario Lanza would partner with Manuel and eventually become the sole owner. Third generation of Lanzas, four brothers manage the Winery today. This winery is the oldest in the Suisun Valley with a large variety of red and white wines. The Lanza wines have the authenticity of traditional Italian family wines.

Dinner at Favela’s Fusion an upscale Mexican tequileria. The menu includes signature dishes representing the flavors of different regions in Mexico. The owner  Veronica Favela-Diaz’s parents immigrated from Mexico and she grew up in Northern California. She and her father opened three restaurants in the 90’s emphasizing  affordable quality Mexican food. After Veronica and Husband Edgar traveled all over Mexico learning about the different regions foods they came up with Favelas Fusion. This fusion offers a combination of traditional authentic Mexican cuisine. The Fusion applies a mix of Mexico to obtain one of a kind dishes that are beautifully displayed like the Shrimp Fajitas burrito with cilantro infused with rice and black beans in a tomato tortilla.

A trip to the Mangels Family Vineyards to meet owner Gary Mangels and winemaker Gina Oberti. Gary Mangels is a fourth generation of a  California farming and ranching family. His great grandfather bought 240 acres of land in 1876 and the family has grown grapes, made and sold wine, and raised livestock since. In 1943, surviving through prohibition the family sold the winery operation, but maintained the vineyards. Eventually the family would purchase Suisun Valley land and partner with Gina Richmond to found the Mangels Vineyards. Gina makes a variety of red and white wines including, Pinot Grigio and Syrah.

Backroad owners Jeff and Judy Anselmo greet us inside the tasting room in  the kitchen of the house. Their wines are relatively young and maturting. As they find their style the plans for construction of the multimillion dollar tasting room will be completed in 2019. Backroad will be a neighbor to The Wagner family of wines -owner of famous Caymus Winery- new tasting room on Suisun Valley Road.  It will open in late 2018 with hopes to specialize in ‘grand durif’ and become the trademark wine for Suisun Valley.

Dinner at Chez Soul in downtown Fairfield a Louisiana style restaurant. With every Southern comfort food you can think of from Gumbo to Southern Fried chicken. “Beneath the heart is soul. The soul needs food.”. The owner Cheryl Reed runs the restaurant with her family her brother is the manager and her daughter is the cook. Cheryl’s vision for Chez Soul is good food in a welcoming place that feels like home.

Hidden Content

Hidden Content launches with world premiere of The Caretaker at Tribeca Film Festival developing slate of VR films.

Filmmakers Jacob Wasserman, Adam Donald and Ant Gentile announced today the formation of Hidden Content, a full-service virtual reality. Their first project was unveiled yesterday at the Tribeca Film Festival with the world premiere of their narrative 360 Cinema project The Caretaker, the first installment of an original horror anthology series.

Created by Wasserman and Donald as well as filmmaker Nicolas Pesce (The Eyes Of My Mother, Piercing), The Caretaker stars Adelaide Clemens, Tom Lipinski, Clara Wong and Diana Agostini, was produced by Max Born and Schuyler Weiss and executive produced by Gentile and Kimberly Parker. The pilot was a co-production with RealMotion Inc. and audio services were provided by Hobo Audio.

Hidden Content has also teamed with film producer and financier Max Born to produce and acquire a slate of VR films and series, as well as develop a VR/AR distribution platform.

Wasserman, Donald and Gentile have been working in the virtual reality and 360 cinema space for some time, having produced high profile VR commercials and branded content experiences, including Samsung’s “Anatomy of Ski” 4D VR Experience for the 2018 Winter Olympics, featuring Olympic gold medalist downhill skier Bode Miller and “360 Meals,” a journey inside celebrity chef Daniel Boulud’s Michelin-starred flagship restaurant, Daniel.

The trio’s first narrative effort, the interactive VR thriller Broken Night
starring Emily Mortimer and Alessandro Nivola, premiered at Tribeca Film Festival 2017 and was also featured at Cannes NEXT 2017.

Hidden Content and Max Born are currently in development on three additional VR genre series, and are in talks with outside creators to acquire new content to build out their 2018 project slate.

* * *

The Hidden Content Team

Jacob Wasserman

Jacob Wasserman has produced notable and critically acclaimed films including James White
(Winner of Sundance NEXT Audience Award, AFI Audience Award), The Eyes of My Mother (Sundance NEXT 2016 Official Selection), virtual reality film Broken Night (2017 Cannes NEXT) with his latest feature films TYREL and Piercing premiering at the 2018 Sundance Film Festival. His most recent VR narrative film The Caretaker , which he co-wrote and directed alongside horror director Nicolas Pesce (The Eyes Of My Mother, Piercing), will have its premiere at the 2018 Tribeca Film Festival.

Wasserman has also produced and directed several award winning commercials, music videos and virtual reality films for clients including The North Face, Gatorade, The Wall Street Journal, Sony Music and Samsung. He a founding partner of Virtual Reality production company, Hidden Content and is currently based in Los Angeles, California.

Adam Donald

Adam Donald is a director who continues to expand his work and collaborations across all genres from Film and Television to Virtual Reality. He is a founding partner in Hidden Content, and is currently based in Brooklyn, New York. Donald has worked with the world’s top agencies and directed story-telling campaigns for many global brands, including The North Face, Gatorade, Sony, SKYY Vodka, NBA, Budweiser, and American Express, featuring world class artists and athletes Jay Z, Pharell, Diplo, Courtney Love, Venus Williams, Usain Bolt and Elton John, among others.

He is the recipient of several industry awards, including The New Directors Showcase, Clio Advertising Awards, D&AD Awards, as well as VMA nominations. In addition to his commercial work, Donald recently directed a television pilot for TruTV and co-directed the experimental VR dance film, The Gate. This is the second year he has had a film selected for both Tribeca and Cannes Film festivals.

Ant Gentile

Ant Gentile has worked in audio and video production for over 10 years, serving as creative director and producer for clients including Samsung, ABC, Interscope Records, Atlantic Records, CenturyLink, McGraw-Hill Education, Clearasil, Cengage, 451 Media, and Sun Chemical. Wanting the ability to offer full-service production, Gentile opened a state-of-the-art audio production facility in midtown Manhattan, allowing him to score, mix and sound design projects for his clients, as well as start a music publishing and podcast division.

In addition, Gentile has executive produced two feature length documentaries and has raised significant strategic funding for both entertainment projects and tech start-ups. With a passion for storytelling in new media, as well as relationships tech and VC companies, Gentile joined with commercial and narrative filmmakers Adam Donald and Jake Wasserman and producing VR content under a new banner, Hidden Content.

Nicolas Pesce

Nicolas Pesce’s debut feature The Eyes Of My Mother
was one of the most critically acclaimed horror films of 2016. It premiered at the 2016 Sundance Film Festival in the NEXT section and was released theatrically in the U.S. by Magnolia Pictures.

In 2013, Pesce developed an animated series starring Malcolm MacDowell, J.K. Simmons, and Colin Quinn and most recently he completed his second feature film Piercing ,
based on the Ryu Murakami novel by the same title. Piercing premiered at the 2018 Sundance Film Festival in the Midnight section and stars Christopher Abbott, Mia Wasikowska, Maria Dizzia, and Marin Ireland. Nick is writing and will direct the upcoming The Grudge for Good Universe and Ghost House Pictures.

Pesce is a graduate of New York University’s Tisch School of the Arts and currently lives in Los Angeles.

Max Born

Born is a film producer and financier and his production of Josh Mond’s James White was the start of what would be a successful collaboration with Borderline Films, with whom he went on to produce Nicolas Pesce’s debut feature The Eyes Of My Mother. Shortly thereafter he developed
Piercing with Pesce and Borderline, which Pesce directed and premiered at Sundance 2018.

In 2017, Born collaborated with Sebastián Silva on his film TYREL,
which premiered in competition at the 2018 Sundance Film Festival. He is currently developing both adapted and original content with Pesce, Silva, and Antonio Campos of Borderline. More recently, Born has refocused on development financing and has already started to build a small library of IP to adapt with more filmmakers.

Also in 2018, Born produced a VR short called The Caretaker,
which will have its world premiere at the Tribeca Film Festival and screen in Cannes NEXT. Along with production and post-production partners in this emerging medium, Born is looking to create what would essentially be a small VR studio.