Posts tagged with "motorcycle"

Harley Davdison Motorcyle Illustration Via 360 Magazine

HARLEY-DAVIDSON RIDES INTO SUMMER

Whether it’s immersing yourself in the new exhibits found in the halls of the Harley-Davidson Museum, rolling up to Bike Night for free live music, or sipping on a beverage from the waterfront patio at MOTOR® Bar & Restaurant, summer fun is in full swing on the 20-acre, park-like campus at the crossroads of 6th & Canal.

Now is the perfect time to see the all-new Experience Gallery and snap a pic while astride a new 2022 Harley-Davidson® Motorcycle, or take home more than memories and check out the fresh threads from the Harley-Davidson® Shop with more than 150 new items lining the shelves – including Serial one electric bikes and the IRONe electric balance bikes.

If you need a little help exploring Milwaukee, check out Radio Milwaukee’s “Explore. Milwaukee with 88Nine!”
And the countdown is on for the Hometown RallyTM event! Hairball kicks off the fun on Thursday, Sept. 1, and headliners Parmalee and Jackyl keep it rolling all weekend long. Click HERE to get a rundown of the full schedule!

SAVE THE DATES
Hometown Rally™ Event, Sept. 1 – 5

Car Illustration via 360 MAGAZINE

ARES – NEW PRODUCT

  • Expansion of Ares product philosophy into new electric mobility through a brand-new product portfolio coupled with global expansion of showroom network.
  • Continued investment and new hires planned at Modena HQ.
  • Highly experienced new shareholders, advisors, and board members from the automotive, finance and luxury industries join ARES to drive further growth.

ARES, the leading independent luxury coachbuilder based in Modena, initiated a strategic shift in 2021, moving from a provider of custom aesthetics enhancement services for the luxury car industry to the manufacturing of own, self-designed luxury models. The Company is now further accelerating with the creation of new range of electric mobility luxury products allowing ARES to pivot and tap into an even higher growth segment.

The Company will continue offering one-off and small series of super cars and motorcycle but is complementing the existing portfolio with the S1 Project, an own-designed super-car, as well as the reinterpretation of SUVs in the luxury segment. Additionally, ARES is looking to achieve a new major milestone with the launch of a series of luxury electric vehicles (bicycles, kick-scooters, scooters, motorcycles, and city cars) which will be previewed by the end of 2022.

Alongside the new product launches ARES is also developing and expanding its network of showrooms, the ARES Studios, opening three new sites (Bologna International Airport, Milan and London) by the end of 2022. These new studios will complement the existing network in spanning from the US to the Middle East (Miami, Marbella, Kitzbühel, Munich, St. Moritz, Zurich, Modena and Dubai).

As part of this acceleration phase, the innovative Modena-based Company will be investing almost 100 million of euros in the next coming two years, allowing ARES to deliver on its ambitious but prudent business plan, running to 2024. Additionally, the Company started a new recruitment plan to expand its staff in production, engineering, and vehicle design.

A great impulse will be given to product innovation, multi-channel distribution and digitization of process and service to make Ares Modena an internationally recognized player in the hyper-luxury segment.

To support this ambitious plan, ARES is delighted to announce the addition of three new shareholders who will support the Company strategic development and leverage their in-depth expertise in the fields of the automotive, finance and luxury sectors:

Alfredo Altavilla is an Italian automotive industry veteran, having spent many years at the top of FCA group. He currently heads ITA Airways, the Italian national airline and is Senior Advisor to CVC Capital partners. He was also Chairman of Recordati Spa and is a member of the Board of Directors of, Enerpac Tool, MSX, Proma and Ambienta SGR.

Boris Collardi, is a renowned Italian-Swiss banker. He led Julius Baer Group, a leading Swiss Private Bank, as CEO for close to 10 years until 2017. Subsequently, he moved to the Pictet Group, where he was one of the seven managing partners until August 2021. In April 2022, EFG International Bank announced his acquisition of a strategic stake, with subsequent nomination to the bank board of directors.

Marco Bizzarri, is an Italian fashion and luxury top executive, President and CEO of Gucci since 2015. From 2005 to 2009 he was also President and CEO of Stella McCartney and from 2009 to 2014 of Bottega Veneta. He has been a member of the Kering executive committee since 2012.

Alfredo Altavilla and Boris Collardi, will join the board of director of ARES, in addition to the Swiss entrepreneur Philippe Gaydoul who joined as shareholder of ARES in 2019. From 1998 to 2009 Mr. Gaydoul was President and CEO of Denner, the most successful food chain in Switzerland at the time. He is owner of Gaydoul Group, a renowned company that invests in brands with great potential for internationalization and with a distinctive character.

ARES, ENGINEERS OF EMOTIONS

ARES’ unique facility delivers a new level of design, development, manufacture and sales of coach-built and unique cars in the heart of Italy and through an expanding global network of studios. The advanced 23,000 m2 ARES facility in Modena opened in January 2018 and, in bringing all facets of coachbuilding under one roof, immediately set a new global standard for the design, development, production and handover of bespoke, personalised and unique cars.

ARES’ CEO Dany Bahar, along with his long-term Dubai-based business partner and ARES Executive Chairman, Waleed Al Ghafari, founded ARES and spotted the opportunity to move the coachbuilding business to another level of service by developing the world’s first ‘concept-to-creation’ coachbuilding facility. Together they attracted a group of experienced and passionate multinational shareholders.

For the first time, every aspect of bringing automotive dreams to reality take place under one roof in rapid time and to an extremely high level of quality. It is a unique combination of luxury car brand resources with artisan principles and skills. Merging traditional Italian craftsmanship values with the advanced ones, ARES realises the dreams and visions of enthusiasts creating one-off, unparalleled vehicles, impossible to obtain elsewhere. To this end, a shared creative experience that aims at providing a completely tailor-made product. This is the ultimate answer to the ongoing demand for customisation and the desire to stand out from the crowd of our own time.

Bike Night via Tim McCormick for Harley Davidson Museum for use by 360 Magazine

May at HD Museum

Did you miss the Harley-Davidson Museum’s Bike Night Concert Series as much as we did? Have you spent countless hours shining the chrome on your bike as you counted down the days until the first Thursday of May? Your patience is rewarded this week when Bella Cain kicks off the season on May 5. All wheels are welcome to roll down to campus every Thursday to enjoy free live music from some of Milwaukee’s favorite bands, drool-worthy rolling sculptures, and tasty treats hot off the grill and ice-cold beverages.

And if you’re looking to throw a leg over the latest Harley-Davidson motorcycle to experience the fun and freedom that only H-D can deliver, mark your calendars for May 7 (and nearly every Saturday this summer) for the H-D Museum’s Saturday Demo Rides powered by Harley-Davidson Insurance. Choose from a dozen of the newest models and take a cruise through the neighboring Menomonee Valley. And yes, it’s offered for free at the H-D Museum.

Plus, make sure you show mom some love on Mother’s Day, Sunday, May 8. Roll two-up or bring down the whole family and take advantage of our Annual Pass perks for discounted admission, gifts at The Shop and meals at MOTOR Bar & Restaurant. On Mother’s Day, spend $150 or more at the shop and receive a free bracelet. And, make sure you fuel up at MOTOR’s Mother’s Day Brunch. Raise a glass to mom with bottomless mimosas for $14.95 or our Bloody Mary Bar for $12.95. Be sure to look out for complimentary carnations for moms and temporary tattoos for kids (while supplies last). 

And the annual Armed Forces Day Celebration lands at the Harley-Davidson Museum on Saturday, May 21. Join the Harley-Davidson Museum and active military and veterans as we honor the brave individuals serving in the United States Armed Forces. Together with the Milwaukee Armed Services Committee, the H-D Museum invites everyone to show your support for our troops on Armed Forces Day.

Programming/Events

H-D Museum Bike Night Concert Series powered by Budweiser and Bulleit Bourbon: All wheels unite every Thursday from 5 to 9 PM at the Harley-Davidson Museum. Join riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. The Bike Night Koozie Special is back. Enjoy $3 Busch Light all-season long.

Saturday Demos powered by H-D Insurance: Visit the Museum campus on Saturdays to experience the fun and freedom of a Harley-Davidson motorcycle. Visitors with their motorcycle endorsement/license will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail and Sportster models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods. Sign-up is on a first-come, first-serve basis. Riders and passengers must be at least 18 years of age. All riders (and passengers) must wear a helmet, eye protection, shirt, long pants and closed-toe shoes with a heel strap. All riders and passengers must also bring their own riding gear. 

Mother’s Day at the Harley-Davidson Museum: Celebrate the most important woman in your life by giving her an unforgettable experience at the Harley-Davidson Museum. Spend the day touring the collection and campus, including The Shop, where you can find a special gift just for her. Spend $150 or more at The Shop and receive a free bracelet. Take a self-guided audio tour of the H-D Museum and if you bring the kids, make sure to check out the newly reopened Imagination Station! Don’t forget to score a complimentary carnation for mom and a temporary tattoo for the kids (while supplies last).  End your visit by taking in the sights of our beautiful 20-acre, park-like campus on our walking tour. It’s the mother of all Mother’s Day celebrations and it’s only found at the crossroads of 6th & Canal.

Armed Forces Day Celebration: Join the Harley-Davidson Museum and active military and veterans as we honor the brave individuals serving in the United States Armed Forces. Together with the Milwaukee Armed Services Committee, the H-D Museum invites everyone to show your support for our troops on Armed Forces Day. Military equipment and interactive displays are available for attendees to see and experience. This free event offers a unique experience to talk with all branches of the military to learn about their experiences and the challenges they face in maintaining our freedom. Please note that military discounts are found throughout campus. New this year is the Wisconsin Warrior Challenge. Open to kids and young adults ages 7-18, participants will join one of six teams and compete in a series of activities for the title of Wisconsin Warrior Champions. Activities will include obstacle courses, survival skills, drills, marching and more! Sign up to participate in advance on the Milwaukee Armed Forces Week website.

Upcoming Exhibit

1977 FLH “Blackula”: Milwaukee man Freddie Franklin purchased his Electra Glide from its original owner, 95-year-old Wallace Brzezinski, with only 4,500 miles on its odometer. And in short order, he completely re-envisioned the bike to reflect his timeless style. The motorcycle incorporates some hallmarks of Franklin’s disparate tastes. A dash of the Coney Island-style bikes—decked out with lights and reflectors—he mixed in elements of Willie G.’s seminal Knucklehead and topped off with details that harken to the 1970s blaxploitation films he watched back in the day. A clear statement of Black pride via the language of vintage motorcycles, this is a bike you must see in-person. On display May 13.

Motorcycle illustration done by Mina Tocalini of 360 MAGAZINE.

HD Museum Events

It’s time again for Mama Tried, the indoor invitational motorcycle show that connects motorcycles and builders to fans and riders alike. And the Harley-Davidson Museum is doing its part to keep the fire stoked all winter long by hosting the Mama Tried Official Pre-Party, powered by Budweiser® and Bulleit® Bourbon, which will be taking over MOTOR® Bar and Restaurant on Thursday, March 3. The Boonie Bike World Series will light up the track and your favorite Flat Out Friday racers and Mama Tried Motorcycle Show builders will be a part of the fun. Plus, 88.9 Radio Milwaukee‘s Marcus Doucette will be spinning the tunes that will have the crowd shaking their money makers.

The fun won’t stop when Mama Tried packs it up. Mark your calendars for Thursday, March 17 when the shenanigans reappear at MOTOR® Bar and Restaurant for the St. Patrick’s Day Indoor Bike Night. With live music from the Lil Rev & Will Branch duo, everyone will be enjoying the luck of the Irish.

Please note the H-D Museum™ campus has resumed seven days a week operation.

Programming/Events

Mama Tried Motorcycle Show Official Pre-Party at MOTOR® Bar & Restaurant, March 3, 5 – 9 p.m.

The world’s only Harley-Davidson Museum kicks off the Midwest’s preeminent motorcycle show weekend with the Official Mama Tried Pre-Party, powered by Budweiser® & Bulleit® Bourbon.

The Flat Out Friday Boonie Bike World Series will light up the track outside on Motorcycle Plaza. Rub elbows with Flat Out Friday racers and Mama Tried Motorcycle Show builders inside and outside MOTOR® Bar & Restaurant. Top off the night with music by DJ Marcus Doucette from 88.9 Radio Milwaukee, raffles, outdoor fire pits, Busch Light Bike Night Koozie and Bulleit Cocktail specials all night long. Don’t miss it! Come early and visit the Harley-Davidson Museum from 10 a.m.–5 p.m. H.O.G.® members get in free to the H-D Museum every day. For more information or to purchase H-D Museum™ tickets in advance, click HERE.

Free Shuttles to Mama Tried Motorcycle Show (March 5, 10 AM–6 PM): Two shuttles will loop continuously from the H-D Museum, stop at Fuel Café 5th St. and head to The Rave/Eagles Club on Saturday, March 5 from 10 a.m.–6 p.m.

St. Patrick’s Day Indoor Bike Night, (March 17, 5–9 PM): Celebrate St. Patrick’s Day at MOTOR® Bar & Restaurant where everyone’s Irish and an Indoor Bike Night fan powered by Budweiser® and Bulleit® Bourbon. Live music by LIL REV & WILL BRANCH duo featuring some traditional Irish music, Celtic music plus a mix of blues, bluegrass, roots and rock from two of the top musicians in the industry. Traditional raffles and festive food & drink specials including Busch Light Bike Night Koozie deal and Bulleit Cocktail specials all night long.

Must-See Exhibits and Installations

Keith Brammer (Die Kreuzen) leather jacket: Perhaps no other genre of music is so closely associated with the classic black leather jacket than punk rock. Keith Brammer, of Milwaukee’s hardcore punk band Die Kreuzen, has graciously lent his well-worn leather to the H-D Museum. The jacket was purchased in New York City in the 1980s and was a constant companion for Brammer throughout his touring days. Check out the Custom Culture gallery to view this piece of Milwaukee music history.

Inspiration and Recovery: Wounded Veteran Climbs the Seven Summits: In September 2009, Specialist Benjamin Breckheimer, a Cavalry Scout with the U.S. Army 2nd Stryker Brigade, 2nd Infantry Division, was severely wounded during a tour in Afghanistan. His rehabilitation was difficult as he endured numerous surgeries. During this same time, the Harley-Davidson Museum regularly sent care packages–including H-D Museum™ flags dotted with well wishes–to active-duty military personnel. Breckheimer took to mountaineering during his recovery and over the summer carried the H-D Museum™ flag to the summit of Denali, the highest point in North America. With that peak reached, Breckheimer became the first and only Purple Heart recipient to reach all the Seven Summits, the highest peaks on each of the seven continents. He continues to climb, and he shares his inspiring story to encourage resiliency and support the mental health of veterans and current service members.

Revolution® Max Engine: The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America™ adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition: In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

Harley Fox: Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL: The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.

Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson”: In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt—and wandering those makeshift byways were Harley-Davidson® motorcycles. It’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory”: A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Dirt Bike via Mina Tocalini for use by 360 Magazine

Harley-Davidson Museum

The Harley-Davidson Museum has extravagant plans for several renovations of its campus as we continue into 2022. Reinforcing its placement as an integral tourism spot in Milwaukee, they continue to live up to their esteem of being known as one of the top motorcycle magnets.

Opening their doors in 2008, the Harley-Davidson Museum has continued to remain as a staple experience for those enthralled with the world of Harley Davidson and all things auto. From their many hosted rallies to their beloved anniversary celebrations, the H-D Museum has been a hub for celebration and has been beloved by many. With their recent advancements, we’re sure that the Harley-Davidson Museum will have even more reasons for you to add it to your bucket list this year.

The first development stems from the makeover of the museums event space. The space began its remodel last summer and is set to open again this spring. Sporting a brand-new Garage, the space now encompasses over 8,000-square-feet of space accompanied by 14’ floor-to-ceiling glass doors. The view sits over Downtown Milwaukee, giving guests the view of the Menomonee River.

Booking is open now for all your exclusive events.

We, too, see the museum expanding its retail presence into the former Garage space. Transforming The Shop retail experience in what used to the beloved Garage allows for growth of the retail space where you can still snatch up your favorite Harley-Davidson gifts. 150 brand new goods never seen before will be available for purchase, including personalized products that you can even make yourself at The Shop!

You may be wondering, what will happen with the old Harley-Davidson Shop once the latest one arrives? Not to worry, the old space will reopen as Harley-Davidson’s Factory Shop, marketing Motorclothes products that are no longer on the market. The Factory Shop will have limited sizes and numbers of your favorite discontinued helmets, gloves and jackets.

Last, but certainly not least, we see the revamp of the Experience Gallery. Highlighting a vast collection of riders that have utilized their Harley-Davidson® motorcycles over the years, the compilation in the Experience Gallery aims to show visitors how United We Ride!

Bill Davidson, Vice President of the Harley-Davidson Museum, spoke on the expansions to the museum, stating, “For nearly 15 years, we have been thrilled to welcome guests from around the globe. This investment signifies our commitment to Milwaukee and the Menomonee Valley. With Milwaukee making its mark on the global stage, we’re excited to unveil these new additions to campus later this spring and welcome everyone to check them out in person.”

For more info on the museum, visit H-DMuseum.com.

H-D Museum checkout press photo via Tim McCormick H-D for use by 360 MAGAZINE

Top Five Innovations In Motorcycle Safety And Protective Gear

Motorcycle drivers are more at risk of experiencing collisions than regular road vehicles. Due to the sheer small size of motorcycles, they are less visible to motorists and pedestrians, especially in bad weather conditions, such as rainy or foggy weather.

The high likelihood of collision or accidents when owning a motorcycle has led to more motorcycle drivers and owners relying on motorcycle accident lawyers to assist with insurance claims and court dates. Topresearched.com compiles a stringent list of top motorcycle lawyers.

Due to the high possibility of accidents and grievous bodily harm when riding a motorcycle, protective gear is essential. 

Here are five top recent innovations in motorcycle safety and protection.

Smart Helmets

Manufacturers have consistently improved in strengthening the quality and durability of motorcycle helmets. Now they incorporate mandatory artificial intelligence (AI), features that assist a driver in avoiding a collision or recording the scene in the case of a crash.

Smart motorcycle helmets now have built-in GPS systems and built-in rear-end cameras. The built-in cameras also assist motorcyclists in their insurance claims, proving that the driver is not responsible for the collision.

Vests And Jackets With Airbags

Motorcycle clothing has evolved from leather jackets, ripped jeans, and bandanas. Protective apparel nowadays incorporates airbag technology in motorcyclists’ vests and jackets. The airbags have built-in sensors programmed to deploy to protect the chest and other vital organs immediately once they detect an impact.

In addition to clothing, the motorcycle industry has also introduced flexible impact technology in riding boots. These new boots absorb impact shock while adding extra layers of protection in case of an accident or a minor fall.

Anti-Lock Braking System (ABS)

The anti-lock braking system, or ABS, is borrowed from the motor vehicle industry. The system allows the motorcycle’s brakes to pump during a sudden stop or halt from high speed and hence eliminates the locking of the wheels. The ABS gives the driver substantially more control over the steering and navigation of the vehicle.

LED Lighting

Aside from adding decorative features to the motorcycle, LED lighting assists motorcyclists in being more visible while on the road. The lights are most beneficial when used in dark or unclear conditions and during bad weather, potentially obscuring the motorists’ views. Recently designed helmets often come equipped with LED lights that help improve the driver’s view of the road and terrain.

Automated Clutches And Stability Control

As with operating a motor vehicle, changing gears, accelerating, or braking at high speeds or during high traffic can cause motorists to be distracted and lose focus on the road.

In response to the need for stability control, motorcycle manufacturers now incorporate stability controls to monitor the traction control and lean angle data. The data will determine the right amount of power or braking needed for the motorcycle to retain stability.

These five innovative ideas in the motorcycle industry have contributed significantly to the noticeable decrease in accidents involving motorcycles on and off the road.

Krazy Horse collaboration via Machine Media Inc. for use by 360 Magazine

Hedon × Krazy Horse

Hedon Helmets, the manufacturer of the world’s most luxurious and stylish motorcycle, bicycle and e-bike helmets, have a bold and refreshing retake on motorcycle culture. Flying the flags of individuality and style, they defy conformity and champion the eclectic.

Krazy Horse is much loved and highly influential in the UK moto community. Krazy Horse is a group of motorcycle, car and e-bike dealerships started by Paul Beamish as a hobby when he couldn’t get the bike parts he needed locally. Importing Harley Davidson parts, they started the business out of a wooden shed.

Since opening in 1995, Krazy Horse has grown massively. Thousands of customers visit their four showrooms every year to buy motorbikes, cars and now eBikes. They have become destination venues where petrol-heads (and now e-heads) can gather to indulge in their passions.

Paul has an eclectic taste in motorcycles, and currently stocks Indian, MV Agusta, Cabellero, Norton, Paton, Zaeta, Fantic, Zero Engineering, Energica and he builds custom motorcycles under the Krazy Horse Customs moniker.

Customers can also get their vehicles serviced, enjoy some retail therapy in the Krazy Horse lifestyle and apparel store, hang out and eat hearty food in the Krazy Horse Cafe. They also stage regular events at their Bury St Edmunds HQ, with bike and hotrod drive-in nights with bands, food and all sorts of shenanigans. 

Krazy Horse have been supporters of Hedon since the start, having offered their helmets in all of their retail stores. To celebrate their friendship they decided to collaborate on a one-off helmet.  

Krazy Horse wanted to create a helmet that represented Paul’s unique and bold personality. Paul loves Art Deco, as well as the color silver. It didn’t take long for Hedon’s Creative and Art Director Lindsay to come up with a design that was able to reflect that. Dark geometric silhouettes and shapes are one of the fundamentals in Art Deco which is why the Xtasy design was a great base.

The Hedon x Krazy Horse helmet is built on the classic Hedonist fiberglass and carbon-fiber open-faced shell. Its black diagonal cross cuts across a black base and a white top, with hand applied silver-flake sides. The Krazy Horse logo adorns the rear of the shell with the Hedon logo on the brow. 

The helmet is trimmed with natural calf leather trim and lining, with gunmetal hardware and plate. It has Hed armor lining with 360-degree cushion padding. It can be paired with a Hedon shield or bubble visor in an array of colors or can be twinned with goggles. 

The helmet is available for the Hedon or Krazy Horse website in early 2022. The price is $495.

Dirt Bike via Mina Tocalini for use by 360 Magazine

Dirt Bike Graphics Kits

It can be easy to get bored with the graphics on dirt bikes, and it is always fun to look for new and exciting ones. Graphics may not make a ride faster, but they can help represent a sponsor and keep a bike looking clean and new. There are endless configurations and designs that will help personalize and upgrade a bike. Let’s take a deep dive into the world of dirt bike graphics and where to find quality graphics kits.

Quality Graphics Kits

There are kits available to make custom logos, text styles, colors, layouts, and finishes. Graphics kits range in price, depending on the quality. It is even possible to create a personalized kit, for the most customized biking experience. These kits have graphics for covering the rear fender, lower fender, radiator covers, lower fork, rear swing arm, and number plates. To find exactly what is wanted, or even just to know where to start, get help at Senge Graphics. Buying quality kits is important, since mud, water, and rain will rub on these decals each time the bike is used and cause them to wear. Graphics should be made to last, and they can be difficult to install.

Look around for the best quality and the best price. Full kits are the most complete and include graphics for most parts of the bike. A radiator shroud kit will include the radiator shroud graphic and often the air box decals. Front and rear fender decals are included in a trim kit. Even blank number plate backgrounds and pre-printed number plate backgrounds help make a bike stand out from the rest. The graphics kit should be made of quality material. Make sure the graphics are 16-20 mils thick. Lower quality plastic is available and cheaper, but it probably won’t last as long. It is also important to look for a trusted adhesive brand, such as 3M. UV protective coating is another sign of a quality product.

Installation Instructions

Once that perfect, high-quality graphics kit is found, make sure to prepare the plastic on the bike. Remove old stickers and clean the bike with rubbing alcohol or another adhesive removing cleaner. With a new bike, be sure to wipe the bike off to ensure no manufacturer oil residue is left. Make sure the bike is well prepared to get the longest life out of the graphics.

Special Tips

Get better results when installing graphics using these tips.

  • Don’t install graphics in a cold or damp area.
  • Clean the bike before installing.
  • Remove existing decals before applying new graphics.
  • Pay special attention to the edges of the graphics.

More Upgrades

There are lots of other ways to upgrade a bike. Riding can be smoother with a new suspension, including shocks, linkage, and fork seals. Upgrading the exhaust system can boost the speed, sound, and look of a bike. Changing the sprocket or chain can upgrade a bike and give more speed. Try replacing the factory clutch with a new clutch system. It’s sure to boost the bike’s performance. Because dirt bike controls change how bikes are operated, try changing the footpegs, handlebars, levers, or grips. If an old bike is looking a little old, slow, or beat up, why not try giving it an upgrade? Dirt bike graphics kits are easy to find, personalize and install on any dirt bike. A few of 360 Magazine‘s favorite dirt bike companies include Suzuki, Yamaha, Honda, KTM and Kawasaki.

Harley created by Kaelen from 360 Magazine use by 360 Magazine

Harley-Davidson Museum this October

The Harley-Davidson Museum has been an anchor of the Menomonee Valley neighborhood since its opening back in 2008. The H-D Museum is also a proud sponsor of Valley Week, which aims to showcase some of the fantastic ways to experience nature, destinations, and the Menomonee River Valley’s fascinating history in the heart of Milwaukee. As a part of the festivities, the Harley-Davidson Museum is thrilled to present an outdoor movie night on Friday, Oct. 1.

Bring the whole family down to the H-D Museum for a screening of Trolls World Tour for the Valley Week finale. Pack a blanket or chairs to get cozy under the night sky. Come early to have the kids take a spin on an H-D® IRONe™ electric balance bike, nab a (temporary) tattoo or grab a bite from MOTOR® Bar & Restaurant.

But the family-friendly fun doesn’t stop there. Beginning Saturday, Oct. 16, the ever-popular engineering merit badge program returns for in-person, hands-on experiences. And don’t fret, the virtual program remains a popular option for scouts from around the country on Saturday mornings and Tuesday evenings. 360 Magazine is thrilled to see these events in reality during the spooky season.

And just in time for Halloween, Milwaukee’s favorite haunt, MOTOR, brings back Skulloween on Oct. 28. The night will feature live music, raffles for Harley-Davidson® gear, and more shenanigans for ghouls who just want to have fun! Dress up to win the costume contest and go home with a $250 Harley-Davidson Museum Campus gift card! Don’t miss out!

PROGRAMMING / EVENTS

Valley Week Outdoor Movie Night

Friday, Oct. 1, 6 – 8:30 p.m.

Bring the whole family down to the Harley-Davidson Museum in the Valley for an outdoor screening of Trolls World Tour and more fun activities as we celebrate another successful Valley Week!

Grab some dinner, drinks, or snacks from MOTOR® Bar & Restaurant for dine-in or carry-out to pair with the movie or check out the refreshments available outside. Enjoy kids’ activities prior to the film, including H-D® IRONe™ Ebike demos and airbrush tattoos.

Skulloween

Thursday, Oct. 28, 5 – 9 p.m.

Head to one of Milwaukee’s most popular haunts, MOTOR® Bar & Restaurant, for a celebration of all things black and orange! In addition to food and drink specials from MOTOR, Skulloween Bike Night will feature live music and raffles for Harley-Davidson® gear. Those who dress to impress will have a chance to win bragging rights in our costume contest. The costume with the most votes at the end of the night will win a $250 Harley-Davidson Museum Campus gift card!

Annual Pass

Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s new Annual Pass offers individual, family, and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant, and more.

Plus, if you purchase an Annual Pass in 2021, those pass holder perks can be enjoyed all of 2021 and 2022. Visit H-D Museum.com to see complete ticket details for exclusions and other terms and conditions.

Engineering Merit Badge (Saturdays at 11 a.m. and 1:30 p.m.)

All scouts are welcome to come to earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be partially facilitated as scouts explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. The ticket includes a Downloadable activity booklet used for the program, a partially facilitated program, a blue card signed by the facilitator (one blue card per scout registration), and an exclusive H-D Museum® patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)

This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS

Revolution Max Engine (on display now)

The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America™ adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)

In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games, and other riding competitions.

The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets, and caps, customized by the owners with their club name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives™’ collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

Experience Gallery: Model Year 2021 Harley-Davidson motorcycles (on display now)

Always a favorite photo opportunity for riders and non-riders alike, the H-D Museum’s Experience Gallery has been refreshed with five 2021 Harley-Davidson motorcycles –including the all-new Pan America™ and the Sportster S!

Harley Fox (on display now)

Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)

The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.

Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson” (on display now)

In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay, or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds, and up mountainsides. “Off-Road Harley-Davidson,” tells the history of motorcycles designed for rough roads, the people who rode them, and the adventures they shared.

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (on display now)

A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Google Arts & Culture, “An Amphibious Sidecar Tour of the Salton Sea” (on display now)

100 years ago, John Edwin Hogg and Phillip Johnston visited the Salton Sea. Their exploits earned detailed coverage in the September 1921 issue of “The Harley-Davidson Enthusiast™” magazine due to the unexpected role their Harley-Davidson® motorcycles played in the adventure.

MOTOR® BAR & RESTAURANT

MOTOR® Bar and Restaurant are now open seven days a week – including dinner service on Thursdays, Fridays, and Saturdays! Whether you’re hankering for an authentic all-you-can-eat Wisconsin Friday fish fry or just want to reconnect with your “virtual” colleagues, MOTOR provides the perfect backdrop to toast great food and good times. Plus, October’s bands for Saturday’s BBQ & Blues are scorchers.

10/2/2021 No BBQ & Blues (private event)

10/9/2021 Steve Cohen

10/16/2021 Craig Baumann

10/23/2021 Robert Allen Jr. Band

10/30/2021 Blue Highway Duo

Dirt Bike via Mina Tocalini for use by 360 Magazine

Harley Davidson Museum Opens New Location

Media and select members of the public, including Peggy Williams-Smith, President and CEO of VISIT Milwaukee, will join Bill Davidson, Vice President of the Harley-Davidson Museum, for a special groundbreaking on Thursday, July 15.

The Harley-Davidson Museum team is thrilled to announce a new addition to its lineup of incredible event spaces on the bucolic, 20-acre campus. When complete, the all-new Garage will boast more than 8,000-square-feet of event space, floor-to-ceiling views of the Menomonee Valley, state-of-the-art audio/visual components and more. The team at 1903™ Events is looking forward to booking special occasions, weddings, corporate events and more. The new space is expected to be complete in spring of 2022.

Media are invited to join the festivities beginning at 4 p.m. on Thursday, July 15 for a uniquely Harley-Davidson “groundbreaking.” Please email Tim McCormick with any questions or to RSVP and/or follow this link for photos and renderings of the new event space.

With the recent return of Bike Nights (including Ladies’ Bike Night on July 22), weekend demos and so much more popping up on campus, no summer is complete without a visit to 6th & Canal in Milwaukee, Wisconsin. Below are some of the exhibits and installations you can find at the Harley-Davidson Museum.

Clubs & Competition (on display now)

In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives™ collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders. 

Experience Gallery: Model Year 2021 Harley-Davidson motorcycles (on display July 20)

Always a favorite photo opportunity for riders and non-riders alike, the H-D Museum’s Experience Gallery has been refreshed with five 2021 Harley-Davidson motorcycles –including the all-new Pan America™!

Harley Fox (on display now)

Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)

The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.

Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

Off-Road Harley-Davidson (open now)

In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory (open now)

A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.

“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

Google Arts & Culture, “Not Just a Knucklehead” (available now)

The first new motorcycle of the Great Depression was a bit of a gamble for Harley-Davidson. Introducing what would eventually be known as the “knucklehead” engine, the 1936 EL was a pivotal model that continues to influence H-D® motorcycles today.

About the Harley-Davidson Museum

Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.