“From Colombia to the world. I think we are in such a beautiful time that Colombia is shining for good reasons… Maluma, J Balvin, Karol G, Camilo, Greeicy, Us… it is an example of what we represent.” – Lorduy
Interview on YouTube
“From Colombia to the world. I think we are in such a beautiful time that Colombia is shining for good reasons… Maluma, J Balvin, Karol G, Camilo, Greeicy, Us… it is an example of what we represent.” – Lorduy
Interview on YouTube
Major Lazer debut the music video for their new Spanish-language track “Diplomàtico,” featuring Latin music’s hottest rising superstar, Guaynaa–watch here. The single was released Thursday, March 4, across all digital streaming and retail platforms. In addition, the track will be featured on Music Is The Weapon (Reloaded), out March 26. The deluxe edition of the group’s latest album will feature four new tracks.
The music video, directed by Sam Sulam and filmed in Miami, FL is a comedic and cinematic masterpiece that will have fans laughing from beginning to end, the video truly captures the fun-loving personalities of Diplo, Walshy Fire, Ape Drums and of course, Guaynaa, in this hilarious story line. Filmed at the famous Gulfstream Park, the video follows the wild ride of what happens when a wealthy horse owner, portrayed by Walshy Fire, finds out that his premiere jockey, Diplo, is missing. He has no choice but to substitute his stable boy, Guaynaa to ride in the big race.
“This year it’s been about exploring the different sides of myself and I’m enjoying it, creating different genres of music. This song is very different from what I have done recently. It is upbeat and fun. I think my fans are going to enjoy what Major Lazor and I crafted,” said Guaynaa.
Since exploding onto the scene with his global hit, “Rebota” in 2018, Puerto Rican artist Guaynaa has been an undeniable force in Latin music. The Latin GRAMMY nominated artist has captivated fans across the globe with his single “Se Te Nota,” alongside Lele Pons, which garnered more than 272 million views on its video. He also released a collaboration with Sebastian Yatra, “Chica Ideal,” who’s video accumulated over 134 million views. Plus, his collaboration with K-POP sensation Chung Ha on “Demente,” is the first time a K-POP star sings in Spanish. Lastly, his newest single and video “Monterrey” is available now on all streaming platforms.
It’s no secret that Major Lazer have been pioneers in bringing together the worlds of EDM and Latin music, their 2013 remix of their hit “Watch Out For This (Bumaye)” featuring Daddy Yankee became a global phenomenon and over the years the trio has followed up with incredible collaborations with the biggest names in Latin music such as J Balvin, Bad Bunny, and many more. On Friday, March 5, several of those memorable chart-topping Spanish-language tracks were bundled together with Diplomatico, available to stream collectively on Spotify.
Music Is The Weapon was released in October to critical acclaim. Coming five years after Peace Is The Mission and countless world tours, the album highlights the group’s thoroughly global approach. Music Is The Weapon includes songs in five languages and features collaborations with stars from around the globe including Nicki Minaj, J Balvin, Marcus Mumford, Khalid, Alessia Cara, Skip Marley, longtime collaborators Anitta and Busy Signal, New York-born Chilean artist Paloma Mami, Jamaican rising stars Sheensea and BEAM, Indian breakouts Nucleya and Rashmeet Kaur, and more.
Major Lazer is the global dance trio of Diplo, Walshy Fire and Ape Drums. Named for the group’s fictional figurehead, a one-armed Jamaican Zombie War commando, Major Lazer’s mission is to free the universe with music. The band has released three acclaimed albums, 2009’s Guns Don’t Kill People…Lazers Do, 2013’s Free The Universe and 2015’s Peace Is The Mission, featuring “Lean On” with DJ Snake and MØ—one of the most successful songs of all time.
After the release of his album FAMOSO, today international superstar Sfera Ebbasta unloads the video for the standout single, “Baby” with J Balvin.
WATCH OFFICIAL VIDEO HERE
The new album, FAMOSO, released on November 20th, has been welcomed internationally with a standing ovation. All 13 tracks debuted at the top 200 Global Spotify chart while disintegrating all past records and achieving new heights for Italian albums. It received 16M streams in 24 hours while climbing the first 13 positions in the Italian top 50 chart on Spotify. FAMOSO is the most-streamed album ever on release date on Spotify and the 2nd most-streamed album Globally.
Today, Sfera Ebbasta flexes as a major player in the game with the release of the video for the international focus track, “Baby” with J Balvin.
J Balvin expressed the wish to see the birth of a truly international Latin gang, an artistic partnership between Italy, Colombia and the whole Latin world. “Baby” marks the beginning of a journey destined to bring Italian music where it has rarely landed. Sfera and J Balvin met when the king of the trap made a remix of the track “Machika”. In the film Famoso, directed by Pepsy Romanoff and distributed worldwide by Amazon Prime video, the Colombian artist talks about his relationship with Sfera:
“At the time of the “Machika” remix I didn’t know him personally, but now we’re friends. There is nothing planned, no strategy, just a true friendship. One day I went to Italy, I looked at what was happening in the music world and there were 5 Sfera tracks at the top of the chart. I said to myself: and where is my music? (Editor’s note laughs) – and then adds – It’s a real movement! And for this, I respect my little brother because yes … he is like a brother to me! He is a big star in Italy and I think he will soon be one everywhere. He has all my support and my respect. I really think we are at the beginning of a real worldwide Latin gang and I want to see my people win! ” – J BALVIN
In the video directed by Mattia Benetti and produced by Ocean Code Studio, we see Sfera and J Balvin together for the first time, immersed in a parallel universe, in those fantasy worlds where everything seems possible; golden statues emerging from the sea, sharks swimming over the city skyline and purple skies where gigantic planets stand out in a magnetic, almost hypnotic way. Between mermaids swimming above Sfera‘s car and landscapes like el dorado, the song, produced by Sky Rompiendo, with its up tempo makes us understand why it has been chosen as the first international focus single and how it is possible that in only four days after its release, “Baby” is already a hit. The track is already at #1 on Spotify, Apple Music, Amazon Music and Youtube Italy.
Under the artistic direction of Charlie Charles, FAMOSO is the most important album in Sfera‘s career, a boy who comes from nowhere and has never had help of any kind and who together with extraordinary teamwork, managed to become the most important Italian recording phenomenon in recent history. Results such as the one achieved by “Baby,” certify his entry into the very small circle of European artists who are truly recognized, respected, and above all listened to in the world. However, knowing the hunger of Sfera Ebbasta, his desire to continually improve himself, we are only at the beginning.
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it also comprises innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.
Italy’s most-streamed artist, Sfera Ebbasta, releases his Amazon Prime movie, FAMOSO, and new single “Bottiglie Prive” via Republic Records.
WATCH FILM HERE
STREAM SINGLE HERE
In support of Sfera Ebbasta’s upcoming FAMOSO album releasing on November 20th, this week the 5x Platinum artist unveiled his movie on Amazon Prime which showcases his larger-than-life rap career. The movie is available globally with subtitles in English, Spanish, French, and German.
“Bottiglie Prive” which translates to Bottles and VIP Rooms rides in on an alluring wave of anticipation. The lyrics profess Sfera’s sincere intentions while contrasting with his famous lifestyle. Fans are eagerly awaiting Sfera’s upcoming album, FAMOSO which features his international peers J Balvin, Future, Offset, Lil Mosey, and has production by London On Da Track, Steve Aoki, and Diplo amongst others.
About Sfera Ebbasta:
Italian rapper Gionata Boschetti (aka Sfera Ebbasta) was born and raised in Cinisello Balsamo, Italy in 1992, a fact that he often referenced in his music. At the young of 13, his father passed away, leaving Sfera responsible for his mother and sister — a responsibility he coped with by writing rhymes. Together with his friend and producer Charlie Charles, they founded their own brand, Billionheadz, through which they released merchandise and music; their first release was a mixtape titled XDVR Reloaded. Cinisello Balsamo — or Ciny as they referred to it — was located just outside of Milan, and in order to further pursue their dreams, both Sfera and Charlie moved to the bigger city, giving them access to a wider variety of media opportunities.
By 2016, Sfera released his debut self-titled album; this time through publication deals with Universal and Def Jam. Sfera Ebbasta featured two collaborative tracks with French rapper SCH, “Balenciaga” and “CartineCartier.” In 2018, his album Rockstar launched him into the most Italian streamed artist ever, with over 700 million streams, 5 Platinum plaques, and collabs like Quavo, Tinie Tempah, Rich The Kid, Lary Over, and Miami Yacine. Additionally, for the first time ever, he had seven tracks on the 200 Global Spotify Chart. Since then he hasn’t stopped, collaborating with massive Italian and international artists.
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.
A couple of decades ago, when video games burst into the mainstream audience for good, everyone could have guessed that gaming would soon become an important part of the entertainment industry. But what no one could have predicted is just how popular it would become not to play video games yourself, but to watch other people play. So popular in fact, that competitive video gaming, i.e. eSports, has slowly but steadily grown to become an important part of pop culture. But how and why did eSports gain so much momentum?
eSports expand their reach into the mainstream audience
When the first organized competitive gaming tournaments emerged where professional players vie for a prize, analysts very aptly dubbed the new practice “eSports”. And research reported by the Influencer Marketing Hub reveals that this new industry has quickly expanded its appeal and gained unprecedented growth. In 2017, eSports reached an audience of 335 million viewers, which climbed to 380 million in 2018. It is now estimated that until 2021 that number will reach roughly 557 million, exhibiting an annual growth rate of 14%. Out of those, 250 million will be regular viewers but another 307 million will be casual spectators. This means that casual viewers will constitute the majority of the eSports audience.
Furthermore, according to the same source, even people who do not watch eSports have still heard of them. In 2015, an impressive 800,000 people were aware of the industry. But a year later, over a billion people have reportedly heard of eSports – a jaw-dropping growth. In 2019 alone, eSports awareness was estimated to have reached 1.57 billion people around the world. The combination of these two facts, i.e. the number of casual viewers and the tremendous growth in awareness, lead us to the conclusion that eSports has now become an important part of pop culture.
How eSports became a part of pop culture
But if you want even more proof, just take a closer look at eSports betting. That’s right: betting sites now consider eSports as a sub-category of the traditional realm of sports betting, and punters can place wagers on the biggest eSports tournament just like they would on the NBA finals or the Super Bowl. It is no surprise, when you consider the hype surrounding the biggest eSports competitions. In 2019, the League of Legends World Championship gathered an audience of almost 4 million viewers, and the Fortnite World Cup Finals amassed an impressive 2.3 million. Speaking of Fortnite, it is perhaps the game that best encapsulates how video gaming and eSports are now part of pop culture in their own right.
Who could forget the iconic and hilarious scene in Avengers: Endgame that saw Thor compete against “Noobmaster69” on Fortnite? Just like people are still not over the live concert series that now takes place within the Fortnite game. Travis Scott was the first to take the leap of faith and performed virtually to raving reviews. Now, the digital concerts continue, with J Balvin reportedly set to headline the Fortnite Halloween Concert series, in a perfect blend of these divergent strands of pop culture that has had audiences going wild. Much like the music industry, other sectors have realized the potential of eSports and gaming that allows them to reach to a wider audience and are jumping at the chance. For example, Oakley has already announced that they would launch a new type of lenses specifically designed for gaming.
If we want to understand better how eSports have so quickly become a part of pop culture, we also need to look at the channels that enabled them to connect with their audience. Millennials are now in their 20s and 30s, and they have grown up in an increasingly digital world. Watching their favorite gamers play live on Twitch or YouTube, and interacting with them on chat or social media was an organic way for them to connect. Steven Spielberg’s recent blockbuster Ready Player One took the concept one step further. In a dystopian future, taking place in a VR gaming tournament has become the one shot its protagonist has at fixing everything wrong with the world – competitive gaming has somehow turned into something more real than real life itself.
For the young adults that are right now the driving force behind market trends, and are shaping pop culture, eSports are an integral part of life and culture.
‘As artists like Lunay, Bad Bunny, Rosalia, J Balvin and more continue to dominate music, here’s a look at how they’re tapping into their culture to influence their fashion.’
Read article HERE.
LUNAY is also scheduled to take part in the virtual “On The Rise Panel” during Billboard’s upcoming Latin Music Week.
“Lunay is Urbano’s Next Superstar! …when a new artist does manage to cut through the fray, we really should pay attention, [and LUNAY is] one of the freshest upcoming stars in the game. Every single he’s released thus far has been a hit… the 19-year-old from Puerto Rico is on a rapid ascent… and Épico [was] a 14-track wonder of reggaeton, dancehall and trap influences that mark a young artist who is already well on his way to mainstay status – Remezcla
“A Billboard Latin Artist On The Rise… Discovered by Latin producers Chris Jeday and Gaby Music, Lunay… Lunay has had entries on the Billboard Hot 100, Hot Latin Songs and Latin Airplay charts, [and] became a household name with his 2019 hit ‘Soltera’ and its remix featuring Daddy Yankee and Bad Bunny.” – Billboard
“Watch out, because he’s on his way. Lunay has all eyes on him… The Puerto Rican regggaeton artist is following in the footsteps of those who came before him – and getting their seal of approval.” – HOLA
While a large number of new Latin music artists are looking to continue the surge in global success of Reggaeton, Latin Trap and other Rhythmic music styles in Spanish, it has become clearly evident that Puerto Rico’s dynamic, still only 19, musical“wunderkind” (RS), LUNAY is the genre’s undisputed new generation superstar. After bursting into the playlists and video streams of fans across the world with “Soltera” and it’s soon to follow, and widely regarded ‘Song of Summer’ remix with Daddy Yankee and Bad Bunny, LUNAY’s credits were quickly boasting two #1 Latin Airplay singles, a rare #1 full album debut with the 14-track ‘ÉPICO,’ and over a Billion views quickly collected on YouTube. With the support of super-producers Chris Jedi, Gaby Music, and their Star Island label, Lunay’s rapid rise has already resulted in a trophy case full of breakthrough artist award recognition including: the 2019 LATIN AMA’S “NEW ARTIST OF THE YEAR, 2019 BILLBOARD “ARTIST ON THE RISE” recognition, SPOTIFY TOP 3 “BREAKOUT ARTISTS OF YEAR, 2019 APPLE MUSIC “UP NEXT ARTIST” and FOUR PREMIOS JUVENTUD victories: “ON THE RISE ARTIST” & ”REMIX OF THE YEAR” (2019) and most recently “BREAKING THE INTERNET” & NEW GENERATION – MALE (2020). Following a few quiet months due to the Covid pandemic postponing a series of highly-anticipated concert appearances, LUNAY is once again resuming his ascent to the upper reaches of the genre with recent features alongside Lil Mosey and Jhay Cortez, and his recent standout single “Relaciones” – which Rolling Stone hailed as the week’s best new Latin music track upon its release.
Today, singer, songwriter BabyJake gifts fans with his new single, “Head In The Clouds,” taken from his debut EP, Don’t give me problems, give me wine, out this Friday—listen HERE and watch the visual HERE!
On the bouncy, jangly “Head in the Clouds,” BabyJake explores the hidden weight of emotional escape, juxtaposing bright guitarwork against moody lyrics about self-defeat and the pitfalls of depression and avoidance. Of the song, he says, “I’m always late. I have a hard time focusing. My mind is always somewhere else. ‘Head In The Clouds’ is about that…my daily struggles.”
“Head In The Clouds” follows BabyJake’s breakout singles, “Confidant,” “Blue Cellophane” and “MadHappySad,” as well as his collaborations with Dillon Francis, “You Do You” and “Touch,” released earlier this spring. Stay tuned for Don’t give me problems, give me wine out this Friday!
Jake Herring, the artist who records as BabyJake, has a complicated relationship with music. Growing up in Fort Meyers, Florida, Herring first picked up the guitar when he was eight years old. By the time he was in high school, he was juggling a deep, somewhat private love of music with genuine enthusiasm for sports and partying with his friends. He didn’t feel like he fit in in any specific social group, and soon felt alienated. For solace, Herring turned to his dad’s folk records, favoring the low-key contemplative sounds that resonated with the sense of alienation that he was feeling. Though he maybe wasn’t conscious of it at the time, Herring was priming himself to be a sort of musical chameleon. Well versed in the building blocks of rock music, the intimacy of folk, and with an innate understanding of the rap and pop music he grew up around, he was constructing a well of disparate influences to draw from when he eventually made a serious go at a music career. After his freshman year of college, Herring dropped out and started writing songs as often as he could, debuting as BabyJake in 2019 with his viral single “Cigarettes on Patios,” which has accumulated over 35 million streams to date. Before too long, he had his first official body of work, which quickly evolved into a multifaceted career that currently involves a record label called daycare with an added merch/streetwear line and a budding career penning and producing songs with other artists. His seven-song debut EP, Don’t give me problems, give me wine, feels like the result of an artist older than his years, someone who has lived recklessly and loved hard and is ready to put it all on record.
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films during in order to produce movies and series powered by the label’s catalog and artists. Its first production is the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.
Today, NEON16 and Interscope Records release Tainy and J. Balvin’s “Agua” music video following last week’s inaugural digital track launch. The video offers a glimpse into the upcoming Paramount Animation/ Nickelodeon film THE SPONGEBOB MOVIE: SPONGE ON THE RUN with J. Balvin joining the animated characters for an underwater excursion while dancing along to the tropical sonic produced by Latin Grammy-winning producer and global superstar, Tainy. Watch the music video HERE.
The soundtrack, set to be released on NEON16/Interscope Records, will include songs by Tyga, Swae Lee, Lil Mosey, Weezer, Snoop Dogg, The Flaming Lips, Kenny G, Cyndi Lauper and more. THE SPONGEBOB MOVIE: SPONGE ON THE RUN, will debut digitally in the U.S via premium video on demand in early 2021 and then move exclusively to CBS All Access, Viacom. CBS’s subscription video on demand and live-streaming service, following the premium video on-demand window.
Spearheaded and executive produced by award winning producers Tainy and Lex Borrero, NEON16 has curated the official film soundtrack for the next installment in the SpongeBob franchise by bringing together some of the industry’s most prolific and innovative artists to collaborate. NEON16 is a groundbreaking multimedia company and talent incubator that was founded in 2019, by Tainy and Lex, which has experienced immense success within the Latin music and multimedia market.
Paramount Animation is the animation division of Paramount Pictures. The label was reinvigorated in 2017 with a renewed mission to develop and produce top-quality animated and hybrid-animation titles. Building on Paramount’s 100-year history of iconic filmmaking, Paramount Animation brings visionary artists and storytellers together to form a world-class animation studio.
The division produced THE SPONGEBOB MOVIE: SPONGE ON THE RUN, which will be available on Premium Video on Demand and CBS All Access streaming services in early 2021; Rumble, scheduled for theatrical release in January 2021; and The Tiger’s Apprentice to be released in 2022. Paramount Animation is a division of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, and a unit of ViacomCBS (NASDAQ: VIAC; VIACA), a leading content company with prominent and respected film, television and digital entertainment brands.
Boundary-pushing producer and artist, Tainy, and globally renowned artist J Balvin release “Agua,” the first single off of the official soundtrack from the upcoming animated film The SpongeBob Movie: Sponge On The Run. The song is out on NEON16/Interscope Records and available on all streaming platforms today.
The multiple Latin GRAMMY winning producer collaborated with J Balvin to create a song that captures the true essence of the beloved animated children show’s new feature film. The video which is set to release in the coming weeks, was directed by 36 Grados and filmed using the same cutting-edge animation seen in the film to help further bring to life the infectious beat created by Tainy that perfectly pairs with J Balvin’s signature silky smooth flow. The song further showcases Tainy’s incredibly skillful ability and talent as a producer and artist as he uses SpongeBob’s signature flute sound as the base for the beat of the track. Tainy then adds his unique style of sound to the track, cementing it as a certified summer anthem.
In the lyric video that is accompanying the song release today, we get a glimpse of SpongeBob and his best friend Patrick Star embarking on a journey to the Lost City of Atlantic City as J Balvin’s lyrics take us through the deep sea celebration.
Both Paramount Animation and Nickelodeon partnered with Tainy and Lex Borrero of NEON16 and Interscope Records to help them create a soundtrack that was innovative, bubbly and lively much like the title character of the animated film. The album is executive produced by the award-winning producing duo and was especially curated to help bring the film to life. The soundtrack will feature a strong collection of global artists from across different genres like Tyga, Swae Lee, Lil Mosey, Weezer, Snoop Dogg, The Flaming Lips, Kenny G., Cyndi Lauper and more.
Today, global superstar Becky G releases new single “My Man” along with the music video via Kemosabe Records/RCA Records. The track, which was produced by Di Genius, was written by Becky alongside Di Genius, Elena Rose, Edgar Barrera, Fresh, Maurice “Verse” Simmonds, Janée “Jin Jin” Bennett and Jenni Rivera.
Inspired by Jenni Rivera’s “La Gran Senora”, the song is a fun and flirty expression of female empowerment as it takes on the narrative of staying with your man through ups and downs, thick and thin. The video, which was shot at home and inspired by spending time nonstop with your partner during quarantine, features Becky alongside her boyfriend, LA Galaxy player Sebastian Lletget. It was directed by Pedro Paulo Araujo of 2 Wolves/SOTA.
Becky G says, “I always loved the perspective Jenni Rivera sang from on “La Gran Señora” and thought that it was so different. It’s a unique perspective that is never really shared in songs, so I thought it would be dope to bring an up-beat 2020 Becky G flow to a concept story like that with my Spanglish style.”
“The music video is a true moment that has now been captured forever. This pandemic will be something Sebastian & I will never forget. Sharing a “fly on the wall” point of view to the silly and competitive side of us from behind closed doors and that people usually don’t get a chance to see, was so much fun. We really didn’t feel like we were shooting a video, we were just being us.”
Singer, songwriter and actress Becky G was born for the spotlight and her multifaceted career is shaping up to be nothing short of iconic. The 23-year-old global superstar’s achievements include two number one hits on the Billboard Latin Airplay Charts (“Mayores” & “Sin Pijama”), a starring role in “Power Rangers,” and guest-starring in Fox TV’s Emmy-winning “Empire” series. She won two 2018 Latin American Music Awards, for Favorite Female Artist and Favorite Urban Song (for “Mayores”) and was awarded YouTube’s Diamond Play Button for surpassing 10 million followers on the platform. Becky G has toured alongside Katy Perry, Demi Lovato, J Balvin, Fifth Harmony and Jason Derulo and has recorded collabs with Pitbull, Daddy Yankee, Maluma, Anitta, Natti Natasha, ZAYN, Bad Bunny and CNCO, among others.
Becky has been honored by the Latin Recording Academy as one of the Leading Ladies in Entertainment (2018) and by her home city of Inglewood, California for her contributions to the Hispanic community; she has been recognized as one of Rolling Stone’s “18 Teens Shaking Up Pop Culture” and one of Billboard’s “21 Under 21”. Becky recently garnered the Extraordinary Evolution Award at the 2019 Latin American Music Awards for her success as a young performer who has reached the pinnacle of success in a short period of time. Her debut album Mala Santa was released in October 2019 and has been certified 8X Platinum in the United States, Platinum in Spain and Gold in México.
A few months ago Becky her track “They Ain’t Ready” along with a special T-shirt. 100% of the proceeds from the sale of the T-shirt went to the The Los Angeles Students In Need Charity.