Simon Fuller has partnered with OP3N and the Culture Catalyst – a recently announced $100 million commitment to fostering arts and entertainment projects on the Avalanche blockchain – to develop and produce an innovative musical film with the world’s first global pop group Now United.
![Simon Fuller's pop group Now United imagery via MPRM for use by 360 Magazine](https://www.the360mag.com/wp-content/uploads/2022/06/simon.png)