Posts tagged with "shop"

Illustration of models by Rita Azar for 360 Magazine

Advice Every Fashion Student Should Read

Are you about to enter the challenging but very exciting world of fashion school? Are you prepared for what’s ahead as you embark on your design studies? Do you know what to expect during the first year? Don’t worry if not, as we’re about to share some important advice that every fashion student should know. 

Fashion School Is Expensive

The cost of going to college is not cheap. You need to pay fees and you need to have enough money to live comfortably. You don’t want to be scraping by – you want to enjoy your college years and make lifelong memories with the new people in your life. Looking into ways that will give you a bit more breathing room financially is always a good move. 

Is it possible to take on a part time job at the weekends so you have extra cash? Can you refinance your existing student loan with a private lender so you’re left with one monthly repayment? By doing so, you can choose your payment and term and enjoy more flexibility with your monthly cash flow. Have you talked to your parents about how they could help you out? There are lots of options available to make the burden of paying for fashion school a lot more bearable. 

Always Think About Your Portfolio

It’s a good idea to treat every project you complete like it will be part of your final portfolio. Not only will you do your absolute best to produce the best work you can but you’ll also be extra focused and motivated when it comes to meeting deadlines. Follow this simple advice and you’ll leave college with top grades and a huge selection of work samples. 

Stay Up to Date with Trends

Fashion school and keeping on top of new trends go hand in hand. If you really want to excel, don’t be the fashion designer who waits for new trends to arrive before jumping on the bandwagon. Why not be the person who stays ahead of trends – the person who knows what’s coming before everyone else does? The secret to staying ahead is keeping informed. Watch – or attend – fashion week if possible. Follow big stylists on social media. Check your local high-end boutiques for new collections. Spend your spare time studying celebrity stylists. These are all ways to keep your finger on the pulse of new and upcoming trends. 

Learn How to Sew

Do you know how to sew? If not, it’s time to learn. Great fashion designers learn how to sew early on in their careers so they can understand the different fabrics and get used to working with a wide range of threads and materials. To be successful, it’s important to understand the construction of clothing and what’s involved in making a beautiful garment. 

Be Tech-Savvy

Fashion school has not escaped the advancements of technology. It’s now essential for students to understand the different fashion design software platforms that are changing the way designers work. What do you need to focus on in terms of technology? You need to get familiar with 3D printing so you can create 3D models of your designs before production starts. You also need to gain expertise in body scanning, smart tailoring and the world of augmented reality. 

Valentine Image by Kaelen Felix for 360 Magazine

15 Valentine’s Day Marketing Ideas for Your Boutique

By Joseph Heller

Love is in the air, gals… Valentine’s Day is almost here! If you’re new to owning an online boutique and this is the first Valentine’s Day you’ll be celebrating as a small business owner, the approach of February 14th might have you mainly thinking about what you’ll get for your significant other and (maybe even more so) what he or she will get for you. Or maybe you typically spend Valentine’s Day with your best single gal pals, eating chocolate and exchanging gifts.

But Valentine’s Day isn’t all about love, romance, and cheesy cards. No matter how big or small your eCommerce business is, it can be a day that drives sales like no other – especially if you sell clothing, jewelry, or other gifts. In fact, it rivals only Christmas in consumer spending. If you play your cards right, the days surrounding Valentine’s Day could make up one of your best sales weeks of all time.

Of course, competing with major retailers isn’t easy, least of all on Valentine’s Day. Stores all over the country are spending thousands of dollars on Valentine’s marketing, trying to get people to buy their gifts from them. Sure, you could have an incredible selection of Valentine’s gifts and accessories, available for great prices – but if nobody knows about your shop, it won’t do you any good in the end.

If you’re going to drive both new and existing customers to your shop for their Valentine’s shopping, you’ve got to get creative about your Valentine’s Day marketing. Read on to learn 15 affordable Valentine’s Day marketing ideas for your boutique – and why you really should care to do something special for this holiday in the first place.

Valentine’s Day and eCommerce

The numbers are clear – Americans spend a whole lot of dough on Valentine’s Day. The average American celebrating Valentine’s Day spent $196.31 on Valentine’s Day in 2020, adding up to a total of $27.4 billion spent on the holiday in 2020. Trends show that number only heading upwards – 2020 spending was up 32% from 2019.

Of course, that’s just the big picture – and not all of that money is being spent in boutiques like yours. Here are a few other stats you should be aware of that paint the picture of consumer spending on Valentine’s Day, based on 2020 numbers:

  • 32% buy Valentine’s Day gifts from discount stores.
  • Men spend nearly three times as much as women on Valentine’s Day.
  • $5.8B was spent on Valentine’s Day jewelry
  • $4.3B was spent on a Valentine’s Day night out
  • $2.4B was spent on Valentine’s Day chocolate
  • $2.3B was spent on flowers
  • $2B was spent on Valentine’s Day gift cards
  • $1.3B was spent on Valentine’s Day greeting cards
  • 45% of adults didn’t celebrate Valentine’s Day
  • 15% of Americans buy themselves a present on Valentine’s Day
  • Americans spend an average of $12.21 on Valentine’s Day gifts for their pets

With all of that shopping and spending going on during the Valentine’s Day season, you’ll want to make sure your business ends up with even a small sliver of that massive pie. Running holiday-themed campaigns and upping your marketing efforts leading up to Valentine’s Day will help you keep your boutique fresh in people’s minds and increase the chances that they go straight to you once it’s time to shop for their Valentine’s Day gifts.

15 Valentine’s Day Marketing Ideas for Small Businesses

Don’t have a huge marketing budget? No problem – with time, effort, and the right direction, you can still get your boutique’s awesome Valentine’s Day gifts and products in front of the right people. Here are 15 Valentine’s Day marketing ideas for small businesses that you can implement for little or no money.

  1. Send a themed email marketing campaign

Instead of generic email newsletters or sale messages, send a themed Valentine’s Day email that’s all about love, friendship, and gift-giving. Drive your audience to your website with gift suggestions and fun Valentine’s-themed wordplay. (You know… “love is in the air,” “we will always love you,” “gifts with heart,” etc!) For more tips on how to use email marketing to grow your boutique, click here.

  1. Host a contest

Embrace the holiday and host a fun couples contest or giveaway on your boutique’s social media page. Don’t be afraid to get creative! Have participants recreate a photo, do a challenge, coordinate an outfit together using a piece from your shop – whatever sounds like a good time. Then, have your audience vote for their favorite entrant on Valentine’s Day. (No need to exclude single people from this one – you could welcome entries from couples, BFFs, family members, etc.)

  1. Run “couples” deals

How do you make a BOGO deal more festive? Call it a couples deal, or a two for one deal! Choose a selection of Valentine’s Day items that you’ll put on sale, whether it’s chocolates, earrings, or pink scrunchies. Encourage them to gift the extra item to their significant other, give one to their BFF for Galentine’s Day, or just keep it for themselves as a token of your love for them!

  1. Partner with another small business

Community over competition, right ladies? Partner with a local business and share the love. It could be another online boutique or a local business that doesn’t directly compete with yours but has a similar clientele, like a florist or a nail salon. Offer a combined Valentine’s Day gift package of your products/services and theirs. This is an especially great idea if you have a strong local presence (or if you’re interested in making it stronger!)

  1. Celebrate Galentine’s Day

Don’t sleep on Galentine’s Day! Coined by Leslie Knope from the TV show Parks and Recreation, Galentine’s Day is a day reserved for celebrating female friendships. It takes place the day before Valentine’s Day, February 13th. To celebrate, bundle a few of your most popular items offer curated gift packages that’d be perfect to gift to a best friend. You could also offer a discount when they multiple of the same item to gift to their friends.

  1. Have a V-Day themed photoshoot

Create some fun Valentine’s Day photos to post on your social media accounts leading up to the big day. You could take photos of couples wearing your clothing, flat lays of all of the red and pink items you carry, or outfit inspo photos against a red or a pink backdrop.

  1. Create a Valentine’s Day gift guide

You and I both know how hard it can be to shop for people – especially your significant other. Make the whole V-day shopping experience a little less stressful by putting together a list of gift ideas and sharing it on your company blog.

No need to have every single item come from just your shop – in fact, it might be more helpful and comprehensive if you scour other local or small boutiques as well and feature their products in your guide. (It’s a great way to open the door to new networking relationships, too!) If you’re feeling up to it, you could create multiple gift guides with different people in mind – for her, for him, for mom, for Galentine’s Day, for your pet, etc.

  1. Send a card

Everyone loves getting mail! Send your past and present customers a real-life Valentine via snail mail. No need to be salesy – the point of this is to show your customers how much you appreciate them and that you’re even thinking about them on the day dedicated to love. Include a coupon to be used in-store or a unique promo code to thank them for showing you and your store love throughout the years.

  1. Share the love

Turn your social media into even more of a community. Invite your audience to share their love stories with you, whether through DMs or by using a certain hashtag in their posts. You can make this as sappy or spicy as you want to – feel free to mix things up a bit by also asking people to send you their worst or funniest dating stories as well! Once you’ve compiled submissions, feature your favorites in your stories. It’ll keep the rest of your audience engaged and help participants feel even more involved in your brand.

  1. Show the love locally

Valentine’s Day is all about sharing the love. What better way to do that than by giving back to the people who need it most? Celebrate Valentine’s Day by hosting a service project, donating products from your store to a local organization, or pledging to donate a certain percentage of your profits in the weeks surrounding Valentine’s Day.

Make sure to advertise this throughout your social channels and your website so your customers know how much good their purchases are doing. Not only will you be able to make a real difference in your community, but you’ll also be able to involve your customers in your charity work.

  1. Highlight date night outfits

People don’t just spend money on gifts during the Valentine’s Day season. They also spend money on themselves, buying clothing, lingerie, date night jewelry, and more. Put together a few fabulous Valentine’s Day outfits using products from your boutique and share a few outfit inspo photos on social media. Be sure to group those products together on your website so your customers can easily purchase everything they need to recreate the outfit.

  1. Don’t alienate single people

For people who aren’t currently in a relationship, Valentine’s Day feels a whole lot more like Singles Awareness Day. Why not go out of your way to show them a little love, too? Don’t leave single people out of all the Valentine’s Day fun – consider running some sort of promo just for them. Run a sale on self-care items that make treat yo’ self gifts, like bath bombs, jade rollers, and (of course) chocolate. You could do this in conjunction with your regular Valentine’s Day promotions or the week before.

  1. Be clear about shipping deadlines

Some people plan ahead of every holiday and finish their gift-shopping weeks in advance – but most people tend to be last-minute Valentine’s Day shoppers. Of course, placing a last-minute order from your online boutique on February 13th probably isn’t going to work out for them. Add a banner to your site reminding shoppers of the Valentine’s Day delivery deadline. Be clear and realistic about shipping cutoffs to receive items by Valentine’s Day. Encourage people to buy early, especially with COVID-related shipping delays making package deliveries even more unreliable than usual.

  1. Make a Valentine’s Day video

When it comes to commanding your audience’s attention, video is one of the very most effective marketing tools out there. Rather than just snapping a few photos of your new Valentine’s Day products, create a video showcasing your favorite Valentine’s Day outfits or gift ideas. You could create a short-form vertical video using IG reels or TikTok, or share a longer informative video on YouTube, Facebook, or IGTV.

  1. Host a Giveaway

Spread the love with an exciting giveaway. Partner with other small businesses in your community or your niche to give something away. It could be a romantic couple’s getaway with flowers, a hotel stay, and a new outfit, a date-night-in package with a dress, a romantic candle, chocolates, and a voucher for fancy takeout, or an epic Valentine’s Day shopping spree. Just make sure it’s somewhat Valentine’s Day related, whether with what you’re giving away, how you enter, or even just with the images and language you use to introduce it.

While implementing these Valentine’s Day marketing ideas might take some serious thought and strategizing, with a little effort they can pay off in a big way.

Now that you have a few great ideas on how you can encourage your customers to shop with you this Valentine’s Day, make sure you’ll have enough Valentine’s Day gifts and outfit ideas in stock ahead of time. Click here for 15 wholesale boutique items you’ll want to stock up on for Valentine’s Day.

Cotton Style House – Holiday Edition

Warm weather is just about out, and cold weather is on its way in, so stir up some hot chocolate and grab a warm blanket and your favorite movie because Cotton Incorporated is here to help.

Cotton Incorporated announced the launch of its limited-time holiday shop Monday. It is called Cotton Style House – Holiday Edition and is available exclusively on Amazon.

From now until the end of the calendar year, a variety of cotton apparel, gifting and home items are available, all curated by world-renowned celebrity stylist Irma Martínez.

Using virtual programming and a goal to connect all communities and cultures, the collection aims to bring people together at a time during which togetherness has come in short supply.

You can see actress Debby Ryan and influencer Daniela Ramirez and her husband in their favorite styles by clicking right here. You can also see the entire collection and find the right pieces for your taste.

Marissa Barlin, director of brand partnerships for Cotton Incorporated, said The Cotton Style House is celebrating the holiday season with chic, cotton-rich styles to provide both comfort and joy.

“The collections speak to how consumers anticipate celebrating the season with a focus on personal panache or creating a cozy home,” Barlin said.

With brands like Mara Hoffman, Levi’s, Calvin Klein and STAUD, the collection shows the versatility and comfort of cotton.

Ryan Clark, Gregory Dava, Coco Bassey and Jill Wallace also joined to show off their favorite cotton styles and trendy designs that they’ll be sporting this holiday season.

Each creator worked alongside Cotton Incorporated and Irma Martínez to create unique looks that represent their styles and personalities, and now they’re offering everybody a chance to join in the fun.

To shop the whole collection, you can click right here.

You can also follow Debby Ryan, Jill Wallace, Ryan Clark, Patrick Van Negri, Daniela Ramirez and Gregory Dava on Instagram.

Mina Tocalini, 360 Magazine, COVID-19

Annual (RED) Shopathon Lights Up Today

The sixth annual (RED) Shopathon lights up today ahead of World AIDS Day and Giving Tuesday, December 1st. Offering more than 200 stylish and giftable products that give back with every purchase, the campaign is supported by Merck (known as MSD outside the U.S. and Canada) and will see (RED) generate money for the Global Fund to fight two pandemics: AIDS and COVID-19.

THE ALL-NEW (echo)RED AND OVER 170+ (RED) PRODUCTS ON AMAZON.COM/RED:

For the fourth year, (RED) is partnering with Amazon to give customers a single destination to shop more than 170 products that give back, spanning tech, health & wellness, kitchen & home, and more.

New for 2020 is the next-generation, limited-edition (echo)RED, featuring an all-new sleek spherical design, premium sound, and smart home hub support for Zigbee, Bluetooth Low Energy, and Amazon Sidewalk. Amazon will donate $10 of every (echo)RED sale to the Fund for the Global Fund to support COVID-19 response and HIV/AIDS programs in sub-Saharan Africa.

Customers can also donate to (RED)’s fight against these two pandemics on any Alexa-enabled device by simply saying, “Alexa, donate to (RED).” With all products available at amazon.com/red, shoppers can put impact into every purchase. The limited-edition (echo)RED is available starting today for only $99.99 (amazon.com/echored).

(RED) LAUNCHES ITS FIRST-EVER VIRTUAL POP-UP SHOP ON SNAPCHAT:

(RED) is launching its first-ever immersive pop-up shop on Snapchat. Using Snapchat’s AR technology, users can now browse and buy Amazon.com/RED products directly from their mobile app, and support (RED)’s fight against AIDS and COVID-19. The lens, supported by Merck (known as MSD outside the U.S. and Canada), is live worldwide today and accessible throughout the duration of the campaign. Snap, shop, and save lives by going to this link.

ABC7 x LA Muralists

ABC7 Los Angeles, the most-watched television station in Los Angeles, has joined forces with local muralists to create wearable pieces of art. The art is available on t-shirts and is sold online at ABC7’s brand new apparel shop.

The campaign will raise money for ABC7’s Feed SoCal Campaign, the station’s effort to eliminate food insecurities through donations.

The shirts will cost between $24.95 and $28.50, and 100% of the proceeds will go to the following Southern California food banks: Los Angeles Regional Food Bank, Second Harvest Food Bank of Orange County, Feeding America Riverside/San Bernardino and FOOD Share and Ventura County’s Food Bank.

Corie Mattie, the first featured artist in this series, said, “It’s really important for people to give back to the community; and I think, with art, you can really portray messages that speak to people.”

Mattie’s shirt is available now. Other artists include Jeremy Novy, whose shirt is available Sept. 2, Kar_Part, whose shirt is available Sept. 9 and Ruben Rojas, whose shirt is available Sept. 16.

ABC7 encourages residents to tune into newscasts every Friday at 11 a.m. and 5 p.m. for stories about the need for donations. You can also donate to the food bank of your choice by clicking right here.

Sober Collective, Tim Boin Miami, Art Week 2019, gallery

Miami Art Week Reception

Sober Collective Art Gallery Pop-Up
80 NE 29th Street, Wynwood
 
Tonight, Sunday, December 8
7 p.m. – 12 a.m.

Eight of Holland’s greatest creative minds have joined forces to create a visual playground in their pop-up art gallery in the heart of Wynwood during Miami Art Week 2019.

There’s a VIP Opening Reception on Sunday, December 8th from 7 p.m. – 12 a.m. for an exclusive tour of the collection curated by Sober Collective’s Tim Boin in the heart of Wynwood.
 

Casely Pioneers Monthly Subscription Box for IPhone Cases

Casely is an online tech-accessories retailer and operates the first and only phone case subscription club on the market. Casely strives to bring customers unique cases that reflect trends before they happen.

They aim to inspire the next generation of young style-istas to be the best version of themselves, and to be confident in everything they do–with or without a Casely in hand. Casely is your one-stop-shop for cases inspired by the latest fashions with that Brooklyn spunk.

The Weeknd Announces MERCH Release

The Weeknd announces the launch of 2018 MERCH RELEASE 002, the second installment of his 2018 official merchandise today on shop.theweeknd.com. Highlights of the 15-piece summer-inspired collection include a cut + sew mesh basketball jersey, a cut + sew pique polo, basketball shorts pairing and custom XO slides.  In addition, a new colorway of the Classic XO tracksuit will debut along  with a new matte black XO coffee mug in the GOODS shop. The collection also includes a new range of screen printed graphic t-shirts, long sleeves, + hats.

CLICK HERE  LOOKBOOK PHOTOS

DESIGNED BY XO

PHOTOS BY RYAN JAY

STYLING BY CAMERON DEMARCO

DANIEL PATRICK x FESTIVAL COLLECTION

High-end streetwear designer, Daniel Patrick announces the drop of a limited-edition capsule collection today, just in time for festival season. The capsule features curated selects from SS18 plus 18 brand new product drops including women’s crop tops, denim shorts for men and women, plus unisex hoodies, bombers and dad hats. Price range between $60-$600, available at www.danielpatrick.us.

 

Follow Daniel Patrick on Instagram

Cooper’s Hawk Winery

 

Named Top U.S. Winery, Announce Partnerships with Celebrity Talent and Events : 

 

Cooper’s Hawk Winery & Restaurants, a lifestyle brand centered around wine, announces three major milestones: a three-year designation as the Official Wine Partner of the Screen Actors Guild Awards ® , its first-ever inclusion in Wine Business Monthly’s annual ranking of the top 50 U.S. wineries (they were ranked number 34), and a series of collaborations with food and wine icons. The company, which is experiencing rapid growth fueled by its 300,000-member Wine Club, has penned “Friends of Cooper’s Hawk” agreements with , Richard Blais, Marcus Samuelsson, Tyler Florence, Fabio Viviani, Boisset Collection, Francis Ford Coppola Winery. Cooper’s Hawk has been hosting Friends of Cooper’s Hawk collaborations for the last 13 years, which include exclusive members-only dinners and wine pairings, as well as the co-creation of limited-production wines. The collaboration wines are sold in the restaurant and available as the Wine of the Month for Wine Club Members.

 

“Our growth is a direct result of our mission to enrich the lives of our Wine Club members,” says Cooper’s Hawk CEO Tim McEnery. “By associating our brand with high-profile events like the SAG Awards and providing access to culinary industry super stars, we strengthen the relationship between our customers and our brand.”

 

About Cooper’s Hawk Winery & Restaurants :
Founded in 2005 by CEO Tim McEnery, Cooper’s Hawk Winery & Restaurants is built upon the belief that food and wine hold the power to forge lasting connections. A lifestyle brand focused on creating memorable moments that enrich lives, Cooper’s Hawk is a fusion of familiar elements – winery, modern casual restaurant, Napa-style tasting room and artisanal retail market – that has combined to create an entirely new hospitality experience. Cooper’s Hawk wines are sourced, blended, aged, bottled and distributed exclusively through Cooper’s Hawk, and have won over 400 awards.

 

Connect with Cooper’s Hawk Winery & Restaurants :
Hashtag: TBD
Website: chwinery.com
Instagram: @CHWinery
Twitter: @CHWinery
Facebook.com: /coopershawk