Cotton Incorporated takes over the Montauk Beach House with Immersive Weekend of Style, Shopping and Fashion Three-Day Pop-Up Fashion Event brought influencer inspired Cotton Style House Collection to life limited-time online shop available through August 31
Cotton Incorporated, the not-for-profit research and promotions company representing U.S. cotton, recently welcomed visitors to The Montauk Beach House in Montauk, New York, during Cotton Style House, a weekend pop-up fashion and lifestyle experience. Over the span of three days, guests enjoyed a dynamic lineup of events ranging from fashion experiences, on-site shopping, wellness and entertainment-themed activities, workshops and panel discussions designed to showcase cotton’s versatility and ability to bridge lifestyles. The event brought theCotton Style House Collection to life, expanding Amazon’s vast apparel offerings available on Amazon through August 31. “Cotton Style House displayed the innovative spirit of cotton through a vibrant and lively lifestyle event and evolution of the shopping experience,” said Marissa Barlin, director of strategic alliances for Cotton Incorporated. “Guests participated in panel discussions and wellness activities showcasing the fashion-forward applications of this versatile fabric. Then seamlessly placed orders for those cotton looks delivered directly to their homes.”
HIGHLIGHTS FROM COTTON STYLE HOUSE:
Curated by celebrity stylist, Irma Martínez, founder of the styling and creative concept firm Trendy, Inc., each individual piece, priced between $11.99 – $396.89, of the Cotton Style House Collection has been inspired by some of the most sought-after fashion, travel, and lifestyle influencers, who were in attendance throughout the weekend.
Influencer Partners & Notables In Attendance, Becky Hillyard, Pam Hetlinger, Jill Wallace, Steven Onoja, Marissa Fuchs, Gregory Dava, Patrick Van Negri, and Melody Acevedo participated in a variety of activities, while wearing looks from the Cotton Style House Collection lifestyle categories they each represent. These styles featured “The On-The-Go Getter” casual looks, “The Jetsetter” resort-wear, “The Show Stopper” dressier styles and “The Wellness Warrior,” highlighting sporty athleisure pieces. Cotton Style House Pop-Up Shop The weekend’s main attraction was the Cotton Style House pop-up shop, that offered guests a chance to browse the collection and purchase a range of apparel items from their smartphones or from provided Amazon fire tablets. Priced from $11.99 – $396.89, featured brands in the shop ranged from Adidas, AG Adriano Goldschmied, American Apparel, ASTR the label, A/X Armani Exchange, BCBG Max Azria, For Love & Lemons, J. Crew, MinkPink, Perry Ellis, Puma x Selena Gomez, to Show Me Your Mumu, just to name a few.
Cotton Style House Activities The activity filled weekend began with a beach bonfire influencer chat on Navy Beach, followed by an early Saturday morning guided meditation and essential oil bar. Guests partook in a kickboxing class; acai bowl building activity; cotton tie-dye activity. Also, there was a denim panel, with a discussion about cotton’s sustainability that encompassed Cotton Incorporated’s Blue Jeans Go GreenTM denim recycling program and fashion trends. In the afternoon, guests enjoyed a poolside Splash Bash, followed by a panel focused on styling tips from industry experts about making looks go from day to night, which featured Martinez as one of the speakers. On Sunday, Cotton Style House came to a close with an outdoor morning yoga session on the lawn of the hotel, followed by brunch, and a cotton make-up bag customization activity before culminating the weekend with a styling session focused on creating the hottest cotton summer looks.