Posts tagged with "celebrity stylist"

American Cancer Society charity digital pop up for MCM illustration by Maria Soloman for 360 MAGAZINE

MCM x ACS

By Armon Hayes

On Wednesday, October 14 MCM and style architect Misa Hylton will go LIVE promptly at 10:55am from Soho for an exclusive virtual shopping event. An RSVP only experience for their partnership with the American Cancer Society; together they fight relentlessly for a world free of Cancer. This year, I was welcomed to support the first-ever virtual shopping event, hosted by iconic stylist and MCM’s Global Creative Partner, Misa Hylton. With intense purpose, she inspires us by remixing her vision with functionality. Provided with live updates leading up to the event via text, coupled with the means to interact and shop look-book in a touchless society.

How it works: 

Request desired favorites with SKU and await an invoice by email to complete transaction. 20% of proceeds from sales of this event will be donated to support the ACS. The 30-minute live event will feature MCM’s Fall 2020 pink assortment. At 11am the full assortment preview will begin, followed by a Q&A from Hylton. Qualifying orders will additionally receive a gift. Misa will style six looks on-model and show different ways you can wear these must-have pieces. With the goal being to shop to one’s content, if you ever needed a reason to shop until you drop, this event would be it. No trick, but certainly a treat for a cause we all know and are too familiar with. For those survivors and current fighters, their families and community warriors stand proudly with them through the fight despite at times feeling hopeless. This month in particular creates a driving force within me. Currently, I am approaching the five year anniversary of Liam Maurice Fields; my cousin who transitioned during his fight with leukemia. Only a child and here for a short time, it’s often the smallest things that are the most impactful. 

MCM and the American Cancer Society are providing an opportunity to join the fight against cancer. Funds raised through the 2020 campaign will assist cancer patients in a variety of ways, including:

Education: The American Cancer Society educates the public, providers, community members and employers regarding cancer screening guidelines.

Advocacy: The American Cancer Society Cancer Action NetworkSM, the American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, advocates on behalf of cancer patients at local, state and federal levels (including access to no-cost COVID-19 testing for insured and uninsured individuals).

Research: The American Cancer Society has dedicated over $4.9 billion dollars toward cancer research since 1946.

Service: The American Cancer Society provides cancer information and support through its 24/7 helpline at 1-800-227-2345 and online at cancer.org.

MCM is proud to participate this year with innovative concepts in these times. Last October, MCM’s pink product campaign raised over $20,000. The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer. The coronavirus pandemic has brought challenges for cancer patients worldwide, but cancer hasn’t stopped and neither has the American Cancer Society. Together, both organizations are committed to moving us closer to a world without cancer and appreciate the support from supporters, clients and friends. 

About The Host: 

Misa Hylton’s global influence can’t be overstated; she reaches +3.1 billion people worldwide through her relationships and collaborations with networks and publications, celebrities and brands. She has the admiration and ear of today’s biggest household names in music, entertainment and popular culture. She continues to revolutionize fashion at various levels – collaborating with luxury fashion house MCM as Global Creative Partner, styling private celebrity clients, featuring as a commentary subject in two documentaries on music epochs, leading a new generation of creatives at her Misa Hylton Fashion Academy and instructing professional studies courses at the Fashion Institute of Technology. Misa continues to transcend categories by constantly redefining modern style.

Cotton Incorporated Takes Over The Montauk Beach House

Cotton Incorporated takes over the Montauk Beach House with Immersive Weekend of Style, Shopping and Fashion Three-Day Pop-Up Fashion Event brought influencer inspired Cotton Style House Collection to life limited-time online shop available through August 31

Cotton Incorporated, the not-for-profit research and promotions company representing U.S. cotton, recently welcomed visitors to The Montauk Beach House in Montauk, New York, during Cotton Style House, a weekend pop-up fashion and lifestyle experience. Over the span of three days, guests enjoyed a dynamic lineup of events ranging from fashion experiences, on-site shopping, wellness and entertainment-themed activities, workshops and panel discussions designed to showcase cotton’s versatility and ability to bridge lifestyles. The event brought theCotton Style House Collection to life, expanding Amazon’s vast apparel offerings available on Amazon through August 31. “Cotton Style House displayed the innovative spirit of cotton through a vibrant and lively lifestyle event and evolution of the shopping experience,” said Marissa Barlin, director of strategic alliances for Cotton Incorporated. “Guests participated in panel discussions and wellness activities showcasing the fashion-forward applications of this versatile fabric. Then seamlessly placed orders for those cotton looks delivered directly to their homes.”

HIGHLIGHTS FROM COTTON STYLE HOUSE:

Curated by celebrity stylist, Irma Martínez, founder of the styling and creative concept firm Trendy, Inc., each individual piece, priced between $11.99 – $396.89, of the Cotton Style House Collection has been inspired by some of the most sought-after fashion, travel, and lifestyle influencers, who were in attendance throughout the weekend.

Influencer Partners & Notables In Attendance,  Becky Hillyard, Pam Hetlinger, Jill Wallace, Steven Onoja, Marissa Fuchs, Gregory Dava, Patrick Van Negri, and Melody Acevedo participated in a variety of activities, while wearing looks from the Cotton Style House Collection lifestyle categories they each represent. These styles featured “The On-The-Go Getter” casual looks, “The Jetsetter” resort-wear, “The Show Stopper” dressier styles and “The Wellness Warrior,” highlighting sporty athleisure pieces. Cotton Style House Pop-Up Shop The weekend’s main attraction was the Cotton Style House pop-up shop, that offered guests a chance to browse the collection and purchase a range of apparel items from their smartphones or from provided Amazon fire tablets. Priced from $11.99 – $396.89, featured brands in the shop ranged from Adidas, AG Adriano Goldschmied, American Apparel, ASTR the label, A/X Armani Exchange, BCBG Max Azria, For Love & Lemons, J. Crew, MinkPink, Perry Ellis,  Puma x Selena Gomez, to Show Me Your Mumu, just to name a few.

Cotton Style House Activities The activity filled weekend began with a beach bonfire influencer chat on Navy Beach, followed by an early Saturday morning guided meditation and essential oil bar. Guests partook in a kickboxing class; acai bowl building activity; cotton tie-dye activity. Also, there was a denim panel, with a discussion about cotton’s sustainability that encompassed Cotton Incorporated’s Blue Jeans Go GreenTM denim recycling program and fashion trends. In the afternoon, guests enjoyed a poolside Splash Bash, followed by a panel focused on styling tips from industry experts about making looks go from day to night, which featured Martinez as one of the speakers. On Sunday, Cotton Style House came to a close with an outdoor morning yoga session on the lawn of the hotel, followed by brunch, and a cotton make-up bag customization activity before culminating the weekend with a styling session focused on creating the hottest cotton summer looks.